ABOUT Digital IMC Experts Group Urban Digital Marketing.
영리목적의기업에게마케팅이필요한본질적이유는?
브랜딩 (Branding) 도고객경험 (Customer experience) 도중요하지만
결국, 매출.!
마케팅성공전략은
마케팅성공전략은아름답고고급스러운크리에이티브나재밌고신선한캠페인같은
마케팅성공전략은아름답고고급스러운크리에이티브나재밌고신선한캠페인같은이상적인전략이아니라
마케팅성공전략은아름답고고급스러운크리에이티브나재밌고신선한캠페인같은이상적인전략이아니라 현실적인논리적검증을통한데이터기반의
마케팅성공전략은아름답고고급스러운크리에이티브나재밌고신선한캠페인같은이상적인전략이아니라 현실적인논리적검증을통한데이터기반의실효성있는전략수립이선행되어야합니다.
본질에 본질 집중 집중합시다.
Urban Capabilities Creative Performance Analytics Global MKT - IMC - SA/DA - Digital Log Data - Campaign - Campaign - Media Planning - Ads Efficiency - Promotion - Promotion - New Media Discovering - Big Data - Branding - Branding - New Media Devlopment - UI/UX - Production - Production - Media Planning - SNS/SEO - Influencer
Overview 어반디지털마케팅 (Urban Digital Marketing) 은 다양한분야의산업군과광범위한마케팅활동을 Digital IMC Camaign Global IMC Campaign Data Analysis 효과적이고효율적인성과를만들어내기위해 시장에대한끊임없는연구와노력으로 Marketing Full-Solution 을제공하는 Digital IMC Experts Group 입니다. Performance Marketing Sales-Boost Optimization Digital Creatives company since CEO employee ( 주 ) 어반디지털마케팅 2009년 11월박종욱 52명 address 서울특별시금천구가산디지털1로 181 W센터 10층 contact T 02-6925-5180 / F 0505-855-2228 website www.urbandigital.com email hello@urbandigital.com
Organization CEO 경영관리 *IMC Dir. : IMC Director. *CD : Creative Director. Digital IMC Group Global IMC Group Creative Lab Digital IMC Group + IMC 1~3 : Digital IMC Planning. + New Media : Performance, Analysis *IMC Dir. *IMC Dir. *CD Global IMC Group + IMC 1~2 : Global IMC Planning. + New Biz : Global IMC Planning, IMC 1 IMC 2 IMC 1 IMC 2 VC GC Sales-Boost Optimization. Creative Lap + VC : Video Creative. + GC : Graphic Creative. IMC 3 New Media New Biz
Growth-Up Cases
Growth-Up Cases 아쿠아픽 : Aquapick Insight - 콘텐츠제작, 유통, 제휴마케팅, 전략적인미디어활용을통해고객점점확대및잠재고객층의관심유발. - 방송 PPL, 셀럽, 유튜브크리에이터등매력적인정보성콘텐츠를활용한직간접경험확대, 이를통하여제품특장점소구및구매니즈자극. - 자사몰프로모션및파격적혜택을제공하는커머스채널딜진행으로세일즈극대화및타겟맞춤형커뮤니케이션을통한바이럴유도. - 자사몰리뉴얼및 GMP(Google Marketing Platform) 을통한매출전환최적화및광고성과극대화. The Results - 6 개월만에판매량 1154% 증가. - < 위메프 > 3 월 4 주차일거래액 TOP 1 위선정, 2 억 6 천만원달성. Growth-Up Cases
Growth-Up Cases 에스쁘아 : espoir Insight - 에스쁘아신규모델 조이 을활용해캠페인초반인지도확장을통해대세감확보. - # 올영추천쿠션키워드로커뮤니케이션진행. 캠페인후반부에는고객리얼보이스를활용하여전환에최적화된광고캠페인진행하며올리브영구매유도. The Results - 2019 년상반기대비하반기매출 130% 증가. - 2019 연간목표매출 3 개월조기달성. Growth-Up Cases
Growth-Up Cases 스킨푸드 : SKINFOOD Insight - 긴밀한커뮤니케이션을통한콘텐츠기획, 현장조율, 모니터링등콘텐츠 A to Z 대응 - 사전바이럴콘텐츠및인플루언서시딩, 네고왕관련 SA 키워드세팅으로철저한검색대비 - 신규회원가입및구매전환을극대화할수있는타겟맞춤형연계광고 마케팅진행 - 네고왕에대한이슈업을지속하고, 클린뷰티 브랜드로서의아이텐티티를확립할수있는 Next step, 2021 애뉴얼 IMC 전략컨설팅 The Results - 주요포털실급검 1위 / 유튜브인기동영상 1위 / 트위터실시간트렌드 1위 / 다음카페인기글 3위 - 네이버 ' 스킨푸드 ' 키워드검색량 5,973,417건직전일주일대비 51,501% 증가 - 조회수 3,419,947회 ( 약 342만뷰 ) / 댓글 17,196건달성 (11/17 오후기준 ) Growth-Up Cases
Growth-Up Cases 매일두유 : Maeil Doyou Insight - 핵심고객확장이필요하다고판단하여타겟에대한정의세분화. - 매일두유신규모델 황민현 을활용해캠페인초반인지도확장을통해대세감확보. - 콘텐츠형미디어와퍼포먼스미디어로구분한전략수립으로브랜드인지도확보및구매전환유도. - 매일유업내 매일두유 의인지도증대및프로모션매출성과극대화를위한라이브커머스프로젝트진행 The Results - 2019 년 11 월, 11 번가전체판매랭킹 1 위등극. - 매회차쇼핑라이브시청수 TOP3 내기록 - 회차별목표매출초과달성 Growth-Up Cases
Growth-Up Cases 쓰리 : THREE Insight - 글로벌코스메틱브랜드 THREE 의온 오프라인 유통연계국내시장론칭캠페인. - 브랜드가치와철학을효과적으로알릴수있는오프라인프로그램및온라인브랜디드콘텐츠기획. - 사전, 현장, 사후전략적인통합마케팅진행을통하여온 오프라인이슈메이킹확대. The Results - 성공적인국내론칭, 이례적으로많은업계관계자참석및사후콘텐츠배포. - 전략적인매체활용을통한모객캠페인으로온라인상폭발적유입및핵심타겟의오프라인팝업스토어방문연결. Growth-Up Cases
Growth-Up Cases 이지엔푸딩 : ezn Pudding Insight - 기존시즌 1 제품이리뉴얼출시되었다는점을알리는것에초점을두고마케팅시작. - 1020세대인지도가높은유튜버를서브모델로기용, 광고영상을제작하여온 / 오프라인매체를통해영상송출하여인지도상승유도. - 제품출시시점에맞춰블로그 / 인스타그램바이럴뿐아니라뷰티관련매체, 1020 패션매체와협력하여체험단운영을통한다양한리뷰확보. - 핵심타겟에맞춤방학및개학시즌유튜버브랜디드콜라보영상제작, 구독자가제품을체험하는기회로연결될수있도록이벤트연계진행. The Results - 전년대비매출 39% 성장. Growth-Up Cases
Growth-Up Cases 엠씨엠 : MCM Insight - 현상태가지속될시효율적인측면은유지할수있으나효과적인측면에서보았을때, 매출전체규모와더불어브랜드관심도가오히려줄어들수있다고판단하여, 기존리타게팅에분배된예산의 50% 삭감, 신규유저대상관심사타겟팅광고에 50% 증액. - 그결과신규타깃에대한모수를기존대비 2배가량증대하여목표치를달성하였으며, 매체별트레킹결과에따른미디어예산최적화진행. The Results - 전년도대비커머스거래수 146% 증가. - 전년도대비커머스매출액 160% 증가. Growth-Up Cases
Growth-Up Cases 루나 : Luna Insight - 히알루론산 = 보습 / 48시간커버력 = 지속력을주요포인트로컨텐츠에직 간접소구. - 캠페인전개기간이두달여간한정된예산에서보다효율적인미디어전략을구성하기위해 [ 컨텐츠형 / 퍼포먼스 ] 미디어를타깃을단순하게관심사 & 인구통계구분이아닌목적에따른 2-TRACK전략수립. - 컨텐츠형미디어는사전기간붐업을위한매스타깃을위한흥미 & 관심도증대를위해매스타깃대상컨텐츠배포, 퍼포먼스미디어는본기간실질적인액션유도를위해초정밀타게팅이후방문 & 구매증대도모. The Results - 네이버포털내제품키워드한달내 15,000회검색량발생. - 네이버포털내베이스메이크업쇼핑실시간검색어 1위달성. - 지마켓을통해약 2만건구매로약 13.5억매출달성. Growth-Up Cases
스킨푸드 : Skinfood Online Service Planning Digital Campaign SNS Management Content Design Influencer Marketing Event/Promotion Planning & Design Mobile DM Design Display AD/SNS AD/Kakao Talk AD Viral Marketing
에스쁘아 : espoir Online Service Planning Digital Campaign SNS Management Content Design Influencer Marketing Event/Promotion Planning & Design Mobile DM Design Display AD/SNS AD/Kakao Talk AD Viral Marketing
에뛰드 : Etude Online Service Planning Facebook Management Content Design Event/Promotion Planning & Design SNS AD Viral Marketing
홀리카홀리카 : Holika Holika Online Service Planning Facebook Management Instagram Management Influencer Marketing Film & Image Producing Contents Design SNS AD Native AD Kakao Talk Advertise
케이트 : Kate Facebook Management Instagram Management Film & Image Producing Influencer Marketing Event/Promotion Planning & Design Contents Design SNS AD
존프리다 : John Frieda Facebook Management Film & Image Producing Influencer Marketing Event/Promotion Planning & Design Contents Design SNS AD Online AD
유리아쥬 : Uriage Online Service Planning Facebook Management Contents Design Event/Promotion Planning & Design SNS AD Viral Marketing
헤라 : Hera New Online Service Planning Facebook Management Contents Design Event/Promotion Planning & Design SNS AD
루나 : Luna New Online Branding Service Website Management Facebook AD Facebook Management Contents Design Cooperative Advertisement
라네즈 : Laneige New Online Service Branding Application Development Facebook Management Facebook AD Design Guide(Storyboard)
라운드어라운드 : Round A Round Instagram Management Image Producing Influencer Marketing Event/Promotion Planning & Design Contents Design
웨이크메이크 : Wake Mak Online Service Planning Instagram Management Contents Design Event/Promotion Planning & Design
터치인솔 : Touch In Sol Online Service Planning Facebook Management Contents Design Event/Promotion Planning & Design SNS AD
클리오 : Clio Online Marketing Planning Viral Marketing
클럽클리오 : Club Clio Online Social Media Management Event/Promotion Planning & Design Kol Viral Marketing Contents Design
구달 : Gooda Online Social Media Management Event/Promotion Planning & Design Kol Viral Marketing Contents Desige
페리페라 : Peripera Online Social Media Management Event/Promotion Planning & Design Viral Marketing Contents Design
화도 : Hwado Online Social Media Management Event/Promotion Planning & Design Contents Design SNS Advertising
클리앳 : Cliat Facebook Management Instagram Management Film & Image Producing Event/Promotion Planning & Design Contents Design SNS AD
이지엔 : ezn Online Service Planning Digital Advertisement Viral Marketing Influencer Marketing Reviewers Management
버블앤비 : ezn On/Offline Promotion Digital AD SNS AD Cooperative Advertisement Viral Marketing Influencer Marketing
려 : Ryo SNS Management SNS AD
제이숲 : J Soop Global Keyword Marketing
해피바스 : Happy Bath SNS Management SNS AD
가인화장품 : Gain Cosmetics Search Engine Optimization Social Commerce Contents Design Baidu Marketing SNS AD
쓰리다모 : 3 Damo SNS Management
닥터펠로 : Dr. Pelo Online Marketing Planning Promotion Video
세화 P&C : Sehwa P&C Online Marketing Planning Promotion Video
롯데그룹 : Lotte Group New Online service building Brand Identity Viral Management Influencer Management
기아자동차 : KIA Motors Online Marketing Planning Big data analysis
현대홈쇼핑 : Hyundai Home Shopping Influencer Marketing
삼성전기 : Samsung Electro Mechanic On/Offline Promotion Plan & Design Events and Promotions Contents Design Admin Management System SNS AD Facebook Management Blog Management
KB 카드 : KB Card Design Guide(Storyboard) Contents Design Cooperative Advertisement Viral Marketing Influencer Marketing
화웨이 : Huawei Online Social Media Management Advertisement Influencer Marketing Contents Design
세스코 : Cesco Homepage Renewal Event Planning Event/Banner Design Online Banner AD Online Viral Mobile Page Making
멜론 : Melon Homepage Renewal Event Planning Event/Banner Design Online Banner AD Online Viral Mobile Page Making
리큐 : LiQ Event/Promotion Planning & Design Digital AD Influencer Marketing SNS AD/Cooperative Advertisement Kakao Story Management Facebook Management Blog Management
대명리조트 : Daemyung Resort Blog Management Facebook Management Instagram Management Naver Post Management Viral Marketing Press Corps Management
CJ 오쇼핑 : CJ O Shopping Viral Marketing Influencer Marketing SNS Marketing
에어부산 : Air Busan Supporters Management Microsite Creation Display Advertisement Viral Marketing SNS Marketing
롯데렌터카 : Lotte Rentercar Event/Promotion Planning & Design Facebook Management Blog Management Twitter Management Contents Design
살카팔카 : JDC Online Promotion Blog Management Press corps Management Cooperative Advertisement Influencer Marketing Contents Design
N 서울타워 : N Seoul Tower Activities Online Service Planning Facebook Management Contents Design Event/Promotion Planning & Design SNS Advertisement
소다스트림 : Soda Stream New Online Service Branding Event/Promotion Planning & Design Blog Management Contents Design
덴탈크리닉 2080 : Dental Clinic 2080 New Online Service Branding Event/Promotion Planning & Design Facebook Management Blog Management Contents Design
한국케이블 TV 방송협회 : KCTA Online Promotion Blog Management Press corps Management Cooperative Advertisement Influencer Marketing
센터폴 : Center Pole Facebook Management Facebook AD Digital AD Blog Management New Online Service Branding Event/Promotion Planning & Design PPL Management
케이투 : K2 New Online Service Branding Event/Promotion Planning & Design Facebook Management Blog Management Post Management Facebook AD Digital AD
삼성출판사 : Samsung Publishing Online Marketing Planning Influencer Management Web Contents Design Cooperative Advertisement SNS Channel Management (Kakao Channel)
숭실사이버대학교 : Soongsil Cyber University SNS Planning Facebook Management Influencer Marketing Application Development Design Guide(Storyboard)
매일두유 : Maeil Do You Instagram Management Digital AD
네네치킨 : Nene Chicken Supporters Management Youtube AD SNS AD
케이에프씨 : KFC Online Service Planning Native AD Kakao Talk Advertise
돌코리아 : Dole Korea On/Offline Promotion Digital AD SNS AD Cooperative Advertisement Viral Marketing Influencer Marketing
CJ 더키친 : CJ The Kitchen Viral Marketing Influencer Marketing SNS Marketing
맥심 : Maxim Influencer Marketing SNS Marketing
모닝케어 : Moring Care Influencer Marketing SNS Marketing
카페베네 : Caffe Bene SNS AD Influencer Marketing Digital Viral
모스버거 : Mos Buger Digital AD SNS AD Influencer Marketing
제이앤비 : J&B Online/Mobile Promotion
녹색식생활 : 농림수산식품부 SNS Planning Facebook Management Blog Management Press Release Twitter Management Design Guide(Storyboard)
G 푸드쇼 : G Food Show Website Planning Interface Design Website Programming On/Offline Promotion Event/Promotion Planning & Design Viral Marketing Influencer Marketing
코리아그랜드세일 : Korea Grand Sale Website Creation Site Management Contents Design Event/Promotion Planning & Design Cooperative Advertisement
골프존 : Golfzon Website Creation Site Management Online Social Media Management SEO On page SEO Off Page SEM Contents Design
유진그룹 : Eugene Group Website Creation Site Management SEO On page SEO Off Page Contents Design
얀트리코리안몰 : Yarntree Korean Mall Online Social Media Management Advertisement Influencer Marketing Global PR Contents Design
행정안전부 : Ministry of the Interior and Safety Blog Management Facebook Management Twitter Management Contents Design Press Corps Management
해양수산부 : Ministry of Oceans and Fisheries Online Promotion Blog Management Press Corps Management Cooperative Advertisement Influencer Marketing Contents Design
기획재정부 : Ministry of Economy and Finance Online Promotion Blog Management Press Corps Management Cooperative Advertisement Influencer Marketing Contents Design
질병관리본부 : Korea Centers for Disease Control and Prevention New Online Service Branding Application Development Facebook Management Blog Management Supporters Management Design Guide(Storyboard)
경상북도문화관광공사 : Gyeongsangbuk-Do Culture and Tourism Organization Facebook Management SEO
인천시청 : Incheon City Hall Facebook Management SEO
안양시청 : Anyang City Hall Online Promotion Blog Management Press Corps Management Cooperative Advertisement Influencer Marketing
신용보증기금 : Korea Credit Guarantee Fund Event Planning Page/Banner Design 50 개기업섭외 3,772 지원자기업매칭 약 12 만노출기록
국립국제교육원 : National Institute for International Education Online Café Community Management
킨텍스 : Kintex New Online Service Branding E-News letter Production Blog Management(Eng/Kor) Youtube Management Press Release Contents Design
한국지식재산보호협회 : Korea intellectual Property Protection Agency New Online Service Branding On/Offline Promotion Facebook Management Blog Management Twitter Management Design Guide(Storyboard)
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