Study on the Improvement of Management System through Analysis of golf semi- market: Focus on Physical Education Facility Act Ji-Myung Jung 1, Ju-Ho Park 2 *, & Youngdae Lee 3 1 Korea Institute of Sport Science & 2 Yonsei University & 3 SUHO Law Firm

case-study online case-study & telephone interview classification of type target 300 public golf clubs and exchange expert interview Depth interview survey draw possibilities of negative effects target 25 experts investigate consumer demand survey consumer s satisfaction and repurchase intention draw results of consumer demand target 345 consumers classify 3 X 3 type classify type according to negative and positive effects establish a strategy for support of the policy Fig. 1. process of study

Table 1. Decision factor for classification of golf semi- Classification Contents Remarks Membership publishing office Members price Type of Connection benefit with Membership period Membership lapse Online published except private golf club (include coupon) possibility of prior reservation and discount green fee possibility of registered or unregistered connection with other golf clubs or accommodations period of right lapse & right balance of online member include exchange over 1 year

Table 2. Frequency of classified decision factors Factor Membership publishing office(except private golf club) Members price (prior reservation, discount green fee) Type of (registered or unregistered ) Connection benefit with (connection with other golf clubs or accommodations) Membership period (over 1 year) Membership lapse (no return) Online (balance of member) Freque ncy 80 6 7 9 37 55 Remarks exchange or blog, condominium and resort 1 prepaid card, 5 balances of member 6 coupons, 31 prepaid card or 19 coupons, 36 prepaid card or 33 25 prior reservation Table 3. Type of classified golf semi- Type Detailed type Golf clubs Prepaid card 7 66 Return condition No-return condition 2 3 2 6 Coupon 3 22 Coupon book 3 3 Membership connected with condominium and resort 4 9 Online 8 33 1 2 3 4 5 6 7

Table 4. Demographics of survey Sex Age Experience (mean 10years 3months) Classification Frequency (expert group) Rate (expert group) Male 243(24) 70.4(96) Female 1021(1) 29.6(4) Total 345(25) 100.0(100.0) under 20 3 0.9 21-30 31 9.0 31-40 96 27.8 41-50 112(8) 32.5(32.0) 51-60 78(16) 22.6(64.0) over 60 25(1) 7.2(4.0) Total 345(25) 100.0(100.0) under 4 years 100 29.1 4-8 74(13) 21.5(52.0) 9-12 63(6) 18.3(24.0) 13-16 35 10.2 over 17 years 72(6) 20.9(24.0) Total 345(25) 100.0(100.0)

Table 5. result of IPA and expert meeting for management & improvement of golf semi- type who needed priority management who needed progressive improvement who needed active support total respon dents 1, 3, 7 2 4, 5, 6 result of IPA general consum er 1, 3, 7 2 4, 5, 6 expert membe rship 2, 3, 7 1, 4, 5, 6 result of political management practices (expert) 2, 3, 7 (political regulation object) 1, 4, 5, 6 (political support object) 1 2 3 4 5 6 7

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