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TV 80 () DAB 2001 2002 2003 2004 2005 2010

Analog/Digital CATV Services EPG TV ( 60 ) TV ( Basic, Tier, Premiums 60 ) VOD Services Movies In Demand ( 20 ) Education N- VOD (24 ) Digital Music Choice (20 ) Internet TV InternetTV Portal T-commerces e-mail & Web surfing Weather service News services ISP ( e-commerces) VoIP Telephony services Broadband Internet Services

Networks can interact with their viewers taking email feedback and enabling interactive polls and live chat sessions delivering a one to one television viewing experience.

: (5 42 42), (54 750 750/ / 870 ) 5 10 12 20 25 35 41 54 88 108 450 456 462 468 474 480 486 492 498 504 510 516 522 528 534 552 600 618

Cable Head-end Demod & Decrypt Real-time Contents Encoder IP Network (Internet) Interactive Content Server MPEG-2 Stream Multiplexer Ethernet CMTS Upstream Request Processor E n c ry p t Digital Modulator OOB Processor Headend Security Management OOB Demodulator... Analog Services Upconverter OOB Modulator SI & EPG Management C o m b I n e r / S p l I t t e r Cable Network Analog TV OpenCable STB HD POD* IEEE1394 POD Cable-Ready DTV Cable Modem PC Data Flow Control Flow * POD : Point-Of-Deployment

Head-End Ch1 Ch2... Encoding Encryption OpenCable Set-top Modulation Cable Network Decoding Demodulation TV POD-Host Interface Decryption POD Module (Point-of-Deployment)

Network Structure for Cable TV Digitalization Primary DMC (, ) Secondary DMC (, ) Secondary DMC (, ) 1 Ring SO ( ) SO ( ) Secondary DMC (, ) Secondary DMC (, ) 2, Rings SO (, ) RF Platform SO ( ) SO ( ) Node Content s And Solution Operatio n And Plannin g Router Router Digital Broadca st DT or IP VOD And IP Data Router HDT QAM Reverse Op Amp Broadcast Tx QAM Tx Rx DWDM Op Amp R-VOD DWDM QAM DWDM digital reverse Tx R x R x N:1 Rx Tx 750Mhz Node Primary DMC Secondary DMC SO

8-VSB Digital Off-Air IF Signal Decryption DVB-ASI Compressed Content Storage Analog Source Add Server QPSKDecryption L-BandReceiver VOD SERVER Encoder DMC DVB-ASI DVB-ASI Multiplexer Multiplexer Add Insertion Sys Internet TV Server ROUTER or Layer 3 Switch QAM/Mod QAM/Mo d VoIP Gate/Keeper VoIP PaBX. #1. #2 Content Storage Analog Source SO. R-VOD SERVER DVB-ASI Analog Receiver ROUTER or Layer 3 Switch IF Signal Multiplexer DVB-ASI QPSK Modulator DOCSIS CMTS MQAM Mod Up-Converter Up-Converter (Out of Band) Up-Converter (In Band) Analog Modulator Intern et Router VOD Library 3 rd Party Application Servers NMS Server IPG DATA System Billing System Primary DMC Web ServerE-Mail Server Security System DB Server Resource Mgr Digital Network Control System (DNCS) RF Platform Node NODE

Internet PC (20,000) DT2 (6,000) N-VOD1 (25,000) N-VOD2 (30,000) Premium (8,000) PPV/VOD (1,500/BR) Internet TV IP Phone (10,000) ( 30,000) DT1 (6,000) Music Choice ( ) EPG ( ) D-CATV ( A-CATV ) TV (15,000) A-CATV

(Premiums) (Premiums)

(Local Portal)

:,,,,,. 1,400

TV. 3.3%. VOD/PPVBR(Buy Rate 100% 1 ) 30%.

Internet TV 10,000 (, e-mail, T-commerce )

Advertising & Promotion Communication Ads Premium Basic Basic/Tiers Communication Commerce Information Entertainment T-Commerce VOD Digital Tier Basic Ads Internet 1999 s Cable Sub Revenue 2000 s Cable Sub Revenue Available Revenue Potential Digital Services Revenue

VAN VAN

(CEO) (CFO) (CFO) (COO) (COO) (CTO) (CTO) : : 3 3 : : 3 3 : : 3 3 DMC :11 DMC : 9 DMC : 9 DMC : 9 DMC : 9 ( : 4, SO : 4, SMS: 2) : : 13 13 ( ( 6, 6, 6) 6)

½

½

SO SO DMC SO. SO..

SO 100% SO 100% SO : 60%

D M C