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1 w z wz 16(2) : 227~238, 2011 Korean J Community Nutr 16(2) : 227~238, 2011 DOI: /kjcn 대전지역햄버거 피자점방문고객의영양표시인지및활용 Á û w y w w y w Recognition and Use of Nutrition Labeling among Hamburger and Pizza Restaurant Consumers in Daejeon.JO:PVOH-FF+PVOH8PO-FF Department of Consumers Life Information, Chungnam National University, Daejeon, Korea "CTUSBDU To investigate recognition and use of nutrition labeling on eating-out menus, self-recorded questionnaire was surveyed for 641 consumers who visited hamburger and pizza restaurants in Daejeon from May to July, Subjects were women of 51.3% and 92.9% aged 10s or 20s. Use frequency of hamburger and pizza restaurants was 2-3 times a month with 56.9%. Of subjects 41.0% knew nutrition labeling mandates of eating-out menus, 64.6% have seen nutrition labels of menus, and 44.5% read nutrition labels when purchasing. Among subjects who read nutrition labels, 67.0% (29.8% of total) referred to it when menu purchase and 60.4% (26.9% of total) experienced changing menu. The ratio of reading nutrition labels was different among gender, diet trial frequency and monthly eating-out cost. Reasons for not reading labels were not interested in or never heard about for 57.0%, and not noticeable for 28.7%. The ratio who read correctly all 3 pieces of information, such as calorie amount, daily value, and way of using daily value was 39.2%. Average number of correct reading was 2.13, which was different among gender, marital status, having children, diet trial frequency, monthly eating-out cost, the restaurants use frequency, and accompanying person. Many subjects wanted to be additionally provided with cholesterol and transfat. Therefore, practical and differentiated consumer educations considering consumer features are required for better nutrition labeling usage. Government's regulatory efforts and voluntary effort of eating-out companies, such as adding nutrients on labels and improving labeling places, are also necessary. (Korean J Community Nutr 16(2) : 227~238, 2011) KEY WORDS : nutrition labelingárecognitionáuseáhamburger and pizza store 서 n p# # r qp# r# p# m #e l# p# # rm 1# # p# v /#l p# v /#l e p#v /# lp#neeq l/# q#n p# k # p # # p#ne#ps #v rp #v l#r # p#e #t#ne# r p=#5344 #6o#5;p#r rp=#5344 #7o#39p# r }ˆp=#5344 #7o#4<p#}ˆ *This study was financially supported by research fund of Chungnam National University in 2009 Corresponding author: Joung-Won Lee, Department of Consumers Life Information, Chungnam National University, 99 Daehangno, Yuseong-gu, Daejeon , Korea Tel: (042) , Fax: (042) leejw@cnu.ac.kr 론 tp#533< #7:16( #s l +Plqlvwu #iru#irrg/ Djulfxowxuh/#Iruhvwu #dqg#ilvkhulhv#5343,1# mks l #s #ne# # #4 #p p# pp 533; #6 #p # #r~p#5619(p /# 4< 5< # pp# n#7316( #nep# q# p# #p #l p # ˆ +Nruhd#Fhqwhuv#iru#Glvhdvh#Frqwuro#dqg Suhyhqwlrq#5343,1#pl# # #ne l # # r l# #5334 #k#67sol #533; #k#97sop #41< # q m 1#p#tl # # Ë qr# #o per#l~p# n#l~# #533: #45/337 l 533; #44/:<< #tlv /# kp#533: #4s#;544 l#ol #533; #5s#;;9lop #v m +Nruhdq Qdwlrqdo#Vwdwlvwlfdo#Riilfh#533<,1# /# q# #Žd p#pnp# #rp# l # p# p # l +Vklq#)#Urk#5333,/# nvl# 227

2 228Áw Áv š t y p# n# # # qr#pn# # # l# #pn # pp# #7418(/#7518(+\rrq#)#Zl#4<<7,/#n vl# p# n# # l# p# #7417(/#7;14( # ˆ +Nlp#533<,1#Žd #pn #tn#p o #mkrp# # /# /#r # p# # p # ˆ # rp# p# #p # p#k #p +Vklq#)#Urk#5333>#Nlp#533<,1#Žd # #nep# # #e #l l #m p#tl# p# p n#rep #ne p# # #:;9 nfdop#l p# l# re#896 nfdol# #6<19( # # ˆ /#ne p# #v # p # #l p#561:( # v # p # ˆ #nep# p# # p #plv# #p# #p pp#e #p +Nruhd#Fhqwhuv#iru#Glvhdvh#Frqwuro dqg#suhyhqwlrq#5343,1# # p#frqwlqxlqj#vxuyh ri#irrg#lqwdnhv#e #Lqglylgxdov#q l# #l l # pp#l # #v #nep #p # p /#p #nev # pp# #v l# l #p # p l +Elqnho # #5333>#Qlhovhq# #5335>#Fkxqj #5339,1# #n # #p #v #43l# # k k#419 #v m /# v p# l# l# # #kp p # n# #v #r p 1# p#l # v# v p# p#v eˆ # ##p #tl # # #v #p # v # tp#v #p # rr# n# #v rp #v # p #m +Plqlvwu # ri# Khdowk# dqg# Zhoiduh# )# Nruhd Fhqwhu# iru# Glvhdvh# Frqwuro# dqg# Suhyhqwlrq# 5339,1 533; # p# p# rr# np##4s#:/<56l op # r l +Qdwlrqdo#Khdowk#Lqvxudqfh#Frusrud0 wlrq#5343,1# # #m p# # r# ep# p#r # #pp# p # r# op# #m # l# # ~rp# }# p# n #erp 1# # p# #vv# # #m p#o # }p#p p #r l # ql # #p #e #r #e # # #o #ne p#mk e#r # m 1#ek~p#tep #e ee # ~# Ël p#e kr # Ër44sl# l n rp #l p# e p#s ËŽ #e #r l t#433 #p p# q+ r,p# o # /# q/#r r /#kpd r#66l~#43/467 # ql #l #<3 p#p #Ž #r l#l /# /# /# v /# vp#mk # e #5343 #4o #p # m 1#n e p#mk e # # # l# # qp#k # q # p # q #mk # l# r #r # #vvp#o # rp# # ˆp# #o #r p 1#kn # q #mk e # #mkr # p# # ˆ # n#nel~l # r # p#o #o # p# # p 1# 533< # p##6 #vll #ne #mk e #e #pp +oe #tp#ˆ# nž/# n#tp#od~d /# n#tp# ne,/# # p#< #tl # # ˆp 1# #p p# n#l # #mk p#kp# # l# e #pnqp#n l#p #Ž # p# #re # q #p +Krqj#533<>#Nruhd#Irrg#dqg#Guxj Dgplqlvwudwlrq#533<,1# nel~#mk el# #l #p pp# p #r rp#nel~ #s #l +Mxq# #533<>#Vrkq#533<> Nzrq# #5343,/#t p# p # #l +Fkrl 533<>#Ohh#533<>#\rx#533<,# #Žd r #Ž dš #pn# p# p # # Fkxqj# +533<,/ Nlp+533<,p#l #p 1# #p #l p#ne #mk e#p #r p#ee#prl# #l # qp#ne #mk ep# n # #r rp# q#pe#ot #l #p lr 1 pl# #l l #5343 #4o #nel~#mk e p #r #e # #9 op#v #erl /#ne mk e# n#r m# q#mk o# # l# # q #r #mk erp# # kp#re # r p #mk e#p # #l~p# Ë qrp# # q # p #ne #mk ep#pv#l m# n #s m 1# 연구대상및방법 ¼ e l pe kr + r533<1519,#r44sl p l#mk e#p # #l~p# rvl# r # qrp# # q#tl # s l# lp # #9<9 p# #l p#s p # r m 1#s e #5343 #8o#<p #5343 #:o#43ppl 1# mk e#p # #l~ # r#8 /# qr#; ##46 p /# rvl# /#t /#o l#o # # r#: #r + k#5 /#NIF#4 /# ˆ#4 /# #5 /#ŽŽpd#4 #r,/# q# r#43 r + q #4 /# d # q#4 /# # q#4 /# q l #4 /# qd #5 /#peq v q#4 /# q #5 /#8< q#4 #r, #pp #s #r # r l

3 Á Á229 q# s l# # s # m 1#mk e#p # ql~#t# q # rvll# rp#ll#r n l 1# v# ep#6 p#v l#r #re m /# e mk p#s # #r #er #q p#n l# # p# l 1 #l p# v # sp# l +Krqj#533<>#Mxq #533<>#Nlp#533<, # l#l # rl# # p q # #m s # ~# r# m m 1#m s 5343 #7o#43p #7o#44p#p # # #s l# v#kp#o # dr# k#~prp# # q# 69 p# l# p lr 1# m # s vp Furqedfk#α p#31;55pl 1# # np#s # qp p /# Ë qr#pn /#mk el# #pv # # n # p # m 1# p p #p r# /#~ /# l m#q o /# pl # /#ne # p # l /# Ë qr#pn # # p#pn# /#ne#po/# # ˆ#e# #n /# q# p # l 1#ne #mk e#pv # p#nel~#mk e#p #r /#ne #mk e#pv# #}p#pv# # pl /#mk el # n # p#mk e#p v#l /# #t #e# #r /#pv#k #po # l 1# #mk e#p p#r # #o l#me #re +Ilj1#4,# s # #s q #s #r p# rp # qrp# # ql # s p# v # l# p # # n # v # /#q p# # l#p eˆ# #vr# p # m 1# q p# #43 r # n l /#p ql # rp# p#r m 1 # s #9<9 l # # v#t# rr # p rn ##974 # # #VSVV+yhu1#4:13,# } # p# n l# m 1# s # qp#p # Ë qr#pn /#n el~#mk el# #pv m# n #Žk #o l# p#e m /#p # Ë qr#p n l# #ne #mk e #p v#l #kk #o l# p#ee m 1#ne #mk e#p p#r r # # t # /# #w0whvw #po # p #Gxqfdq*v#pxowlsoh#udqjh whvw #pn m 1# Fig. 1. Question example.

4 230Áw Áv š t y 결 ¼ d s qp#p # p#wdeoh#4 # p##974 #t #7;1:(/#l #8416( # l 1#53 #991;( q# k /#43 #5914(/#63 #61:(/#73 #617( pl 1#EPLl# #~t ˆ #r ~t+4;18 551<, p#8:1<( # q# k /#r~tp#541;(p /#qep# #~tp#r ~tp#7;13(/# ~tp#5915( # ˆ 1#s qp#;<1<( # pl # p# n#9614( #q #pl 1# pl # p#7916( #l #p m /#4 5 p# pl # p#p # n #5:19(#pl Table 1. General characteristics of the subjects Characteristics N (%) Gender Age (Years) Body mass index (Kg/m 2 ) Self-evaluated body weight 과 Male 312 (48.7) Female 329 (51.3) (26.1) (66.8) (53.7) (53.4) Underweight (< 18.5) 140 (21.8) Normal ( ) 371 (57.9) Overweight ( ) 78 (12.2) Obesity ( 25) 52 (58.1) Underweight 124 (19.3) Normal 308 (48.0) Overweight 168 (26.2) Obesity 41 (56.4) Unmarried 576 (89.9) Marriage Married 65 (10.1) Have not 24 (36.9) Children 1) Have 41 (63.1) Weight-reducing trial Occupation Monthly expense of eating-out (Won) Total N = 641 1) Among the married subject (n = 65) None 297 (46.3) 1 2 Times 177 (27.6) More than 3 times 167 (26.1) Middle & high school student 31 (54.8) College student 484 (75.5) Office worker 96 (15.0) Housewife 16 (52.5) Others 14 (52.2) Less than 100, (38.1) 100, , (30.6) 200, , (21.8) More than 300, (59.5) 1#vlp# p#:818( # q# kp /#o# #ne # 43 o# p# 6;14( # q# /# 43 4< o 6319( # ˆ 1# k Ñpj kò s qp# Ë qr#pn# #Wdeoh#5l re # m# p# # l#5 6 p#7617( # q# /# l#4 #5;1<(/# p#pn v#k #4715( # ˆ 1# Ë qrl #ne #po # p#pl 781:(/# #e p#ll #5814(/#vl # #v o #4614( # ˆ #mkp# #31;( # q# k 1# Ë qrl # # ˆ#e#t # #n # p#:;13( # q# k /# #891;(/#mk 4617( # ˆ 1# Ë qrl# # # p# #;914( # q# k /# s#471;(/# q#919( # ˆ 1# Table 2. Use of hamburger and pizza store of the subjects Variables N (%) Use frequency Almost none 91 (14.2) 1 Times per month 185 (28.9) 2 3 Times per month 278 (43.4) More than 1 2 times per week 87 (13.6) Reason of use 1) Good taste 293 (45.7) Too busy to have a meal 161 (25.1) Too boring to eat at home 84 (13.1) Good atmosphere 46 (57.2) Low in price 35 (55.5) No other choice but eating out 29 (54.5) Sometimes just want to eat 12 (51.9) To have fun with friend or family 10 (51.6) Full of nutrition 5 (50.8) Others 31 (54.8) Considering factor for menu selection 1) Taste 500 (78.0) Price 364 (56.8) Origin of food materials 100 (15.6) Nutrition 86 (13.4) Style 78 (12.2) Who goes together 1) Friend & Colleague 552 (86.1) Family 95 (14.8) Alone 42 (56.6) Total N = 641 1) Multiple response

5 Á Á231 h Ð ne #mk el# #pv #Ilj1#5l#re m 1# Ë qr# p#mk e # #rp#p #p q #9719(p /#ne p#mk e#p #r #k #p #p q #7413( # ˆ 1# # e p#mk e r #k #p #p q #:817( # ˆ 1# k Ñpj h m Ð h Ë qr# #e# p#mk e #p # pp 7718(/#pv#k # pp#8818(pl +Ilj1#6,1#mk e #p #p q#t# #t #e#l #r # vl# l# 43 t#6 8 # # #7916( # q# /# p# v#k #6613(/# p# # # #531:( # ˆ 1#mk e #pp# # # # p#p pp#9317( # # ˆ 1 mk e #pv#k #p q#t#pv#k #po #Wdeoh 6l#re # # p# ep#l #771<(/# l# v#k k #5;1:(/# mk e #r # p# #4514( plp /# mk e# np#pp#t# # #81<( # ˆ 1 Fig. 2. Awareness of nutrition labeling mandates for the eating-out menu. Fig. 3. Consumers' behaviors for nutrition label reading. *Among the subject who read nutrition labels (n = 285).

6 232Áw Áv š t y h m Ë qr# q #mk e #r #p v#kk #o l# v# ep# e#6 p# # /#r p#ilj1#7l#re m 1# p#l # # #4p mk t +(, # lp# # r p# # :515(/ ;313(#pl 1# # # #e # p# n#4pmk t # # # p#rr l# #r p#931;( #5 # l# # # ˆ 1#s q ##6# l# # r # # 6 # 6<15(/# 5 # 731<(/# 4 461<(pl /#3 #v# # v# #s q 914(pl 1# p # # Ë qr#pn l# #mk e p m#r r # # #Wdeoh#7m# 1#mk e # p v# l l# op # p # p# # +s? 3138,/# pl # # +s? 3138,/#o# #ne Table 3. Reasons for not reading nutrition label Variables N (%) Not interested in nutrition label 160 (44.9) Nutrition label is not noticeable 102 (28.7) Never heard about nutrition label 43 (12.1) No time to read nutrition label 28 (57.9) Do not know how to read nutrition label 21 (55.9) Others 2 (50.6) Total N = 356 +s? 3138, # ˆ p /#r # l #op # p p# # +s? 31334,/# l +s? 3138,/#q o +s? 3138,/# pl # # +s? 3138,/#o# #n e +s? 31334,/# Ë qr#pn# +s? 31334,/ # q+s? 31334,pl 1# p#mk e #p # pp# #7314(/#l #7;19( #l l # # ˆ /#r # #l p# #515; # # #41<; # # k 1# pl # # p #mk e #p # pp# kp #r # #4 5 # q# #5158 l# #6 #p # q# #5135 # # ˆ 1#o# #ne #53 5< op# n p #r # p# n # #mk e#p # pp 881:( # q# k /#r # #5159 # q# ˆ +s? 3138,1# #s q # p# n# ql# /#q #p # n#l # nl# /# Ë qr#pn# # # l#4 6 #pn # n#p qt# #r #pn v#k # nl# /# Ë qr p# # m# # n# q# # s # nl# # #r # # k 1# # j² h mk e # # #p # q#rr #erp #pql#k rp # #t #rp#;715( # q# kp /#t # #p e#r #r# # k#441<(/#pe#r # #61<( Fig. 4. Percentage of correct answer by question and distribution of correct answer number among 3 questions about nutrition label information on hamburger and pizza menus. Q1: Energy amount, Q2: Daily value of sodium (%), Q3: Appropriateness of sodium amount compared with the daily value

7 Á Á233 Table 4. Subject's number of reading nutrition label and the number of correct answer by general characteristics and hamburger and pizza store use behavior Gender Age (Years) Body mass index (Kg/m 2 ) Self-evaluated body weight Marriage Children Weight-reducing trial Occupation Monthly expense of eating-out (Won) Use frequency Who goes together Reading nutrition label Number of correct answer 1) N (%) χ 2 Mean SD t/f 2) Male 125 (40.1) * Female 160 (48.6) *** (41.3) (45.3) (58.3) (36.4) Underweight (< 18.5) 64 (45.7) Normal ( ) 170 (45.8) Overweight ( ) 33 (42.3) Obesity ( 25) 18 (34.6) Underweight 45 (36.3) Normal 146 (47.4) Overweight 77 (45.8) Obesity 17 (41.5) Unmarried 260 (45.1) Married 25 (38.5) * Have not 7 (29.2) Have 18 (43.9) * None 117 (39.4) ab 1 2 Times 79 (44.6) 8.366* b * More than 3 times 89 (53.3) a Middle & high school student 10 (32.3) College student 207 (42.8) Office worker 54 (56.3) Housewife 8 (50.0) Others 6 (42.9) Less than 100, (40.2) a 100, , (41.3) ab 9.835* 200, , (55.7) b * More than 300, (45.9) a Almost none 32 (35.2) a 1 Times per month 82 (44.3) b Times per month 138 (49.6) b *** More than 1 2 times per week 33 (37.9) a Alone 20 (50.0) a Family 24 (35.3) b *** Friend & colleague 214 (43.9) b 1) Full number is 3 2) By t-test (t) or by ANOVA (F) ab: Values with different superscript letters in a column are significantly different at p < 0.05 by Duncan's multiple range test *: p < 0.05, ***: p < l +Wdeoh#8,1# # rl #o #mk e r #q #pql#k #r# # #t #rl#r # #p # # 8;13(/# # 6917(/# t n #k 6513(/# vl + d p#dˆ,#561;(/# q n l# o # Ž+dˆ # Ž,#551:(p# p #p m /# qrp# n# #931;(/# #5;16(/#d ˆ Ž#5719(/# vl #531:(# p # ˆ 1 #t # #pe#r #r# # k# # #p #r

8 234Áw Áv š t y q p# p #Š # r # qrl # #641:(/ qr#7515( #o #q # kp /#pep# p # #p #q # sp+ r,m# # q+ qr, # #641<(/#6<18( #o #q # k 1# #r p#mk e#q # pvm# t #5616( 5:1;( # ˆ 1 h k ¼j mð nel~l #p rp #r #8 v#mk #tl # ep#p #pn #ep# p# r # qrl # rp #l p# #;719(/#;414( # q# # ˆ / pp # v p# #8415(/#8616(/# # 7;18(/#7<13(# p # ˆ +Ilj1#8,1#nel~l # rp #r #o #mk # r # qrp Table 5. Needs for providing time and place of nutrition labels where consumers see best Inside GGthe store Before taking a seat /before ordering menu After ordering before serving foods Providing time 540 (84.2) 1) 576 (11.9) Providing place Hamburger Pizza Menu book 371 (58.0) 1)2) 385 (60.8) 1)2) Menu board 233 (36.4) 179 (28.3) Counter 205 (32.0) Display stand 152 (23.8) 131 (20.7) Stand menu 145 (22.7) 156 (24.6) Table tent 203 (31.7) 267 (42.2) Pamphlet 144 (22.5) 161 (25.4) Poster 138 (21.6) 150 (23.7) Tray mat 204 (31.9) 123 (19.4) After offering foods 525 (3.9) Wrapper 189 (29.5) 126 (19.9) Delivery box 591 (14.2) 250 (39.5) Counter 143 (22.6) Homepage 149 (23.3) 176 (27.8) Advertisement 162 (25.3) 176 (27.8) 1) N (% of total N=641) 2) Multiple response Fig. 5. Nutrients which consumers were most interested among 5 nutrients labeled mandatorily and wanted to be added on nutrition labels of hamburger and pizza menus. * Multiple response

9 Á Á235 n# d # #:714(/#:31:(/# dv # :415(/#:417( # q# k 1#p#np# d/#~ /#ep o/# ˆ #D/#F# #Hp# #r #n # pp#4715( 5919(# tpl 1# 고 mk e#p # p# r # qrp# l# # q # p # # #l p#s q#l # # Ë qrp#pn# p# #l # d m +Mhrq# #4<<3>#Nlp#533<>#\rx#533<,1# Ë q# # ˆ#e#t # #n # # p#:;13(/ 891;( # # ˆ /#mk p#4617( # r# ˆ #p #ne#e#t # #n # oe# t# pp# p # # Vrkq+533<,p# l l # p 9716( # q# # ˆ #mkp#4516( # ˆ # p # p 1# #5333 # vl# p# p # #Vklq#)#Urk+5333,p#l l #mkp#614(m # l# # e #k#7 # k#ne ql #mk p#tn p#ƒv #ppp#e # # #p 1# Ë qrp# m# # v#kk # # #;914( # q# k #p # p# p # #Fkr# +5338, p#l m#kdq+533:,p#l l #e # q # p# n # q# p# #p /#nep# p f# # # # r# # # # #p # #p 1# ne p#mk el# #pv # # #s p#9719( # Ë q# p#mk e # #rp pl /# l #re v#kkv #p p#ne #mk e #}p#k # # # q# # p#6818( # # ˆ 1#p #t m#l p# p # #Mxq# +533<,p#l l #9518( # #rp#pl# #l m# d # # m /#ne# q p# # r #erl mk e # q# p# # p # # #p 1# ne p#mk e#p #r #s # p#7413( #k #pl# e #mk er #:817( # #pv m 1#p #t p# p # #\rx+533<,p#l l #nel~l #ee #mk el# #k #p # pp 7;( # e #mk e#r l# #;;( #k #p l# # n# # # m# k /#pv #p pp# # # ˆ # p#t p# # rl #m k #vep# n #p # p# p # 1#53 63 #otp#ž dš # # p# p # 찰 Nlp+533<,p#l l #nel~l #ee #mk er # e p# p #pl #mk e # # p#pv m 1# ne #mk e# n #mk e#p #l # #p p#r /# # pe#rn#r # l # k 1#n #mk e#p l #ner # # p#7718( #m k e #p # p # ˆ /#mk e #p #p q#t# #t #e#mk e#r # p# # #531:(/# 43 #t#6 8 # #7916( / r~# qp# #<15(/#5319(pl 1#p #r~# q tl #mk e #r #r # n # pp# #5<1;( l# p#k# #p 1#Mxq# +533<,p#l l #nel ~#mk e # n# p# n p#813( # # ˆ # l# # n # p# pl 1#mk e #pp# # # # p#p #9317( #r~# qp#591<( # l 1 mk e #p # pp#l p# /# pl # # p /#o# #ne #53 5< op# n#p #r # p# nl# # k /# p# p #Nlp+5343,p#l l #l p# #mk e # p# p # # p# p 1#mk e #pv#k #p q#t#pv#k #t #po # ep#l #771<(/ mk e #r # p# #4514( #Krqj +533<,p#l # m#o # ˆ /# ep#l # q p#tp # # #p # kp# # p# n /#mk e #r # p# r# op# p #k # p#tn # 1 ne #mk e#p l #l # p # #4p#m k t +(,l# #r p# #:515(/#;313( k 1#p #Ohh+533<,p#l l # ˆ # e #m k ep#l l# #r p#<:15(l# # p# p /# qr# # q l # #l p# # p# q#5s # tp#l p#re #;s p# q# Ž#l p# l /# p#p q # q#5s p#l p# p # p # p 1# # # #e # p# n # p#4p#mk t # #rr p# # p#r p#931;( # # # l# #r p# / qep# #kp#rr p# #pe #pv#kp p # ˆ # q # p # #4p#mk # t l# #r #p # # ˆ#e# n # #p #e ntpr#mk op# n /#mk e # e #pv kp #q # #r #l # #d # #mkr p e # n # 1# # Ë qr#pn#

10 236Áw Áv š t y Table 6. Hamburger and pizza store nutrition labeling status surveyed at the study period Company Providing place Nutrients provided Hamburger Pizza Lotteria Menu board 1), Counter, Homepage 5 nutrients 2) KFC Menu board 1), Poster, Homepage 5 nutrients Burger King Menu board 1), Poster, Stand menu, Homepage 5 nutrients Mcdonald Menu board 1), Poster, Homepage 5 nutrients Popeyes Menu board 1), Poster 1), Counter, Homepage 5 nutrients + Carbohydrate, Fat, Cholesterol, Trans fat Pizza Hut Menu book, Homepage 5 nutrients Mr. Pizza Menu book 1), Table tent, Homepage 5 nutrients Domino's Pizza Homepage 5 nutrients Pizza Etang Homepage 5 nutrients + Carbohydrate, fat Pizza School Menu board 1), Homepage 5 nutrients + Carbohydrate, Fat, Cholesterol, Trans fat Imsil N Cheese Pizza Menu book1), Poster, Homepage 5 nutrients Pizza Maru Menu book 1), Menu board 1), Counter 1), Poster, Pamphlet, Stand menu, Homepage 5 nutrients 59Pizza Menu board 1), Counter, Homepage 5 nutrients + Trans fat 1) Energy only, 2)G 5 nutrients: Energy, Protein, Sugar, Sodium, Saturated fat # # l#4 6 p# n#r r # # ˆ /#t 4 5 #p p# n#m #r # # ˆ # p#žd #qt#pn # q # otp#ed p #m k e #pv # n#pv # ep# # #p # p # 1#p # vl#t p# p # #Ohh+533<, p#l l #Žd #o#4 5 #pn # n#mkv e#r # # ˆ /#pn# # p #r # # ˆ # #o # p # # #p 1# pl # p#6 #p p# n#r # ##6 #tl#5135 # # ˆ v #mk e #p # pp# q# k /# p l # p# p #ne p#mk el# ep# p # v #mk e #p # n # p#q# #p # #p# p # 1#q # v# qp# n#r #q #l # n # k #p # e p mk e # #mkr #pn #q #p # rl p# p #Zdqj# +4<<8,p# m# p# pl 1 Ë qrl #p rp #r #8 v#mk t#pn#n # p#mk # # qr# #l p q# # ˆ #p #Nzrq+5343,p#l l #l /#v /# # p # ˆ #p # # m 1# # rp #r # n #p #mk # # # d # dv p#n # # ˆ # q # l# # p#p #mk l# ep# # p#k# p 1# q# e #p #mk p#s m#r #o #s #l~ # l#s # #Wdeoh#9 # p#žž pdm# qd l # d # dv p#r # #r #plp /#m q # dv # p#r m 1# # p#l~ l # q #o #mkr # #r # p# n # +Wdeoh#9,1# mkr # rp #r # #p #mk e#r #q # l# # # # ˆ /#Mxq# +533<,p#l m#fkrl+533<,p#l l # #k Ž+t }q,l# #n # q# # ˆ # # p# p 1#Krqj+533<,p#l l #Žd p# n# / n t /# /# pv# p # # m /# q p# n# Ž/# p #qv/# pv# p # ˆ #l m# d # # m 1#mk e # # #p # q#rr #erp# t #rp#;715( # # ˆ / mkr # # #p #r #q # rp# n# #t #r#erl# #8;13(/# #6917( # # ˆ /# #t # el# p# # d# p # #k p#n # #6513( # k 1# # #t #r#erl#mkr #r # p# v #t # #r #r#erl# p Š # #641:( #mkr #r #o /# #r # l # p# m# q v # #qep# ˆ # p#mkr #r # p # p # ˆ 1# qrp# n# #t #r#e rl# p# #931;( #mkr #r #o m /#t # # #r #r#erl# p #Š # #7515(/ #r # l # d # #6<18( #mkr #r # p# m 1# qrp#p p# #t p# # n # kr # l# pvl #mkr #r

11 Á Á237 # p#o # pp#5:1;( # r # # ˆ 1#l~# #s l +Wdeoh#9,# r#8 # # l#l #r # e m /# d l # r# #r #r # p # ˆ 1# #nl# qp#n # p# #k # p #Š /# qv # #m k e # # # p# n /# qrp#n p# l#mk e p# # # p #Š # #q #r #r # #l~# l# # rp #sr # # p# n # 1# np mk e #pv#k #po #5;1:( #mk e # l# v#kk #p mpp# # #mk ep#r #q #mk e#pn# #o # n#tn p#k# #p 1# Ë qr#pn# p#mk e# n # p o #p rp #r #8 v#mk #nl# dv / d # p# q #o #mk p# rp r /# q # # # #p #q l#mk e #r lk# 1# # # r #erl# l# # ep #mkr #r #o # kp# rp # lk# # 1# 요약및결론 #l #ne # p#e# qp#k# #st ˆp# tp#r q#5343 #4o #p #ne #mk ep# n#r # # # k# p#o l#p # # Ë qr# p#mk e qr# # #974 p#pv# # n #s l# # # p 1# 41#ne p#mk e # #rp#p #p q #9719( pl #ne p#mk e#p r #k #p #p q #7413(pl 1 51# Ë qr# # p#7718( #mk e #p lp /#p # n# #t #e# # #43 #t 6 8 #7916(/# p# # #531:(/# p# v kp#6613(pl 1#mk e #p # n# # # p#p # pp#9317(pl 1#mk e #p # pp# /# pl # # /#o# #ne l# #oprp# p # ˆ 1#mk e #pv#k #po # ep#l / l# v#kk /# mk e #r # p# pl 1# 61#mk e#p p#r p# p#l #:515(/# 4p#mk t +(,#;313(/# # # #e # p# n# # p#4p#mk t # #rr p#931;( pl 1#r #6 # # # pp#6<15(p /#r~# #5146 # #l p/# # p/# q t#q #l # n #q #p # n/# pl # p#6 #p #p # n #4 5 #p # n/#o #ne #53 5< op# n/# Ë qr#pn# # p l #4tpl#4 5 #p p# n # # l#4 6 p n/# q #l # n #p # n#oprp # # ˆ 1# 71#mk e#r #tl #pn #ep#mk # #p # #8 v#tl #l # v p# # pp# k /# rp #r # n #p #mk # d dv p# q# k 1#mk e#r p# q#rr #e rp# #t #rp#;715(p #mk ep# rp#r q # rp# n# #8;13(/# #6917(/ #k #6513( #n # /# qrp# n# 931;(/# p #Š #7515(/# # d#6<18( # # ˆ 1 p p# # # #ne# #mk ep#p r #p vp/#mk e #p # p/# # ˆ#e#r # n # p# #mk e#r # #r #p # pp# 63 78(#r l# mp /#mk e #pv#k #t po #mk e #r # # ep#l #mk e l# v#kk # pl 1# #mk ep# #r # #4p#mk # t p#p #r #p l# # ˆl# np# p# #p #enrp# q# op#n rp #n /# qp# l# # o# np# #r # n 1#kn #ne #mk e#p r l# #r op#r rp# m# /# dv /# d # p# # p#mk # rp # e /# #t #r#erl# p#l~# l# #r #q l# l#d # #mk e #r # #nel~p q rp# #r p#r}r# r # n 1# k Binkely JK, Eales J, Jekanowski M (2000): The relation between dietary change and rising US obesity. Int J Obes 24(8): Cho KS, Im BS, Kim SE, Kim GW (2005): A survey on consumption behaviors of the fast-foods in university students. Korea J Human Ecology 14(2): Choi JH (2009): A study on the consumption pattern and nutrition labeling recongnition of restaurant's of girl's highschool students. MS thesis, Ulsan University, pp Chung HJ, Cheon HS, Kwon KI, Kim JY, Yoo KS, Lee JH, Kim

12 238Áw Áv š t y JW, Park HK, Kim SH, Hong SM (2009): The recognition and requirement of nutrition labeling in fast-food restaurants. Korean J Nutr 42(1): Chung SJ, Kang SH, Song SM, Ryu SH, Yoon JH (2006): Nutritional quality of Korean adults' consumption of lunch prepared at home, commercial places, and institutions: analysis of the data from the 2001 national health and nutrition survey. Korean J Nutr 39(8): Han MH (2007) : Consumption value and eating out behavior of male and female undergraduate students. MS thesis, Catholic University, pp Hong SM (2009): Nutrient database construction and program of activation for menu nutrition labeling of restaurants. Available from [cited 2010 September 25] Jeon MJ, Kim BH, Lee KS (1990): A survey of fast food ding out behaviors. J Korea Home Economics Assoc 28(2): Jun SM, Kwon SH, Park HK, Kim SH, Kwon KI, Jung HR (2009): Consumers' use and demand of restaurant foods nutrition labeling. J Consumer Studies 20(2): Jung YH, Ko SJ, Lim HJ (2010): The socioeconomic cost of adolescent obesity. Health and Social Welfare Review 30(1): Kim BY (2010) : University student's dietary habit, and actual status of using convenience food and nutrition labelling. MS thesis, Konkuk University, pp Kim JH (2009): The customer awareness and necessity about nutrition labeling system implementation of the menu. -Family Restaurant-. MS thesis, Woosong University, pp Kim KM (2009): A study on fast food consumption patterns and brand preferene of university students in Ulsan. MS thesis, Ulsan University, pp Korea Center for Disease Control and Prevention (2010): Reports on 2007~2008 Korea National Health and Nutrition Examination Survey Korea Food and Drug Administration (2009): The public announcement Available from [cited 2010 November 25] Korean National Statistical Office (2009): Food Industry Statistics System. Available from [cited 2010 November 20] Kwon KI, Yoon SW, Kim SJ, Kang HN, Kim HN, Kim JY, Kim SY, Kim KL, Lee JH, Jung SM, Ock SW, Lee EJ, Kim JW, Kim MC, Park HK (2010): A survey on customers' perceptions of nutrition labeling for processed food and restaurant meal. Korean J Nutr 43(2): Lee HJ (2009): Understanding and the use of food nutrition label of high school students in Jeollabuk-do province. MS thesis, Wonkwang University, pp Lee JJ (2009): Survey on the fast food consumption and nutrition knowledge of middle school students in Pohang city. MS thesis, Yeungnam University, pp Ministry of Health and Welfare & Korea Center for Disease Control and Prevention (2006): Symposium: Present status of obesity and its countermeasures in Korea. Available from go.kr/ [cited 2010 November 11] Ministry for Food, Agriculture, Forestry and Fisheries (2010): National household monthly food expenses. Available from / [cited 2010 November 10] National Health Insurance Corporation (2010): Socioeconomic expense for obesity in Korea Estimation data of National Health Insurance Corporation. Available from or.kr/ [cited 2010 November 20] Nielsen SJ, Siega-Riz AM, Popkin BM (2002): Trends in energy intake in U.S. between 1977 and 1996 similar shifts seen across age groups. Obes Res 10(5): Sohn CY (2009): Perception of nutrition labeling on restaurant menus among adults in Suwon. Korean J Community Nutr 14(4): Shin AS, Roh SB (2000): Fast food consumption patterns of college students in Busan. Korean J Food Cult 15(4): Wang G, Fletcher SM, Carley DH (1995): Consumer utilization of food labeling as a source of nutrition information. J Consumer Affairs 29(2): Yoon HJ, Wi SU (1994): A survey of college student behaviors on fast food restaurants. Korean Food & Nutr 7(4): You YJ (2009): A study on the consumption pattern and nutrition labeling recognition of restaurant's menu of middle school student by sex in Jiniu. MS thesis, Ulsan University, pp

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