2012 is the beginning of a transformational era 김연희 부장 MicroStrategy Korea
전에없던네가지기술들이비즈니스, 산업, 경제를재편하고있습니다. Mobile Social Big Data Cloud Big Data Social Businesses, Industries, Economies 3
MicroStrategy Software Platform 은기업들이이러한네가지새로운기술변화들에적절히대응할수있도록돕습니다. Reports Analytics Dashboards INTELLIGENCE Multimedia Demographic Data Business Intelligence MOBILE platform SOCIAL Social Graph Transaction CLOUD Interest Graph IT Services Hardware Software 4
BIG DATA RENDS Big Data 와비즈니스기회 전사데이터는매우방대하고성장이가속화되고있음 데이터가잘활용되면보다많은가치를창출할수있음 Big Data 창출 Big 비즈니스기회 필요조건 Big Data 요건을충족시키는기술요건 전사적인정보생성과가용 생성되는정보의규모 가용스토리지 2008 2009 2010 2011 2012 2013 2014 7000 6000 5000 4000 3000 2000 1000 250 Billion potential annual value to Europe s public sector administration 스토리지는엑스트라바이트규모 1. 모든데이터에접근하여 8000 하이퍼포먼스제공 $300 Billion potential annual US healthcare savings $600 Billion potential annual consumer surplus globally from using personal location data 모든데이터에접근 다양한연합데이터접근 2 초이내의쿼리퍼포먼스 2. 모든사용자계층의데이터이해요건충족 원인규명을위한 Drill Anywhere 데이터출력을최소화하기위한데시보드구현 데이터탐색을위한대회식시각화구현 Source: IDC, Gartner, Big Data: the next frontier fro innovation, competition, and productivity, McKi nsey Global Institute, 2011.
Median Database Size (GB) BIG DATA RENDS MicroStrategy 는전통적으로가장큰데이터베이스를지원해왔습니다. MicroStrategy Database Size CAGR 166% Median Database Size 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 MicroStrategy Oracle BIEE SAP BusinessObjects SAP BW IBM Cognos Microso AS 2008 2009 2010 2011 Source: The BI Survey 2008, 2009, 2010, and 2011 conducted yearly by BARC 6
Avg. Response Time (sec) BIG DATA RENDS MicroStrategy 는가장빠른퍼포먼스와가장뛰어난확장성을제공합니다. 0 1 2 3 4 5 6 7 8 2010 MicroStrategy 9.0 2011 MicroStrategy 9.2.1 9 10 0 22,500 Configuration: 8 Quad core Servers Running Linux OS In-memory Operation 45,000 67,500 90,000 112,500 135,000 157,500 180,000 User Population 7
BIG DATA RENDS Visual Insight 는언제어디서든지모든비즈니스질의에대한빠른해답을제시 Visual Insight 30 Minutes with Low IT Involvement Traditional BI 30 days with High IT Involvement Visual Insight 를이용하여 IT 의도움없이도 Big Data 를탐색, 분석하고쉽고빠르게아웃라이어를발견할수있습니다. 8
MOBILE 모바일기기들은컴퓨팅플렛폼의또다른세계표준이되어가고있습니다. Source: Kleiner Perkins Caufield Byers, Internet Trends. Oct. 2011
Shipments (MM) MOBILE PC 는점점사람들의 두번째 컴퓨터가되어가고있습니다. Mobile CAGR: 44.99% PC CAGR: 9.6% 800 Global Annual Shipments of PCs & Mobile Devices 700 600 500 400 300 200 100 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 In Q4 2010, mobile com puters began out-shippi ng PCs
MOBILE 모바일소프트웨어들은현재사람들이쓰고들고만지는모든것들을대체할것입니다. Everything People Write, Carry, and Touch Today Cash Credit Cards Security Cards Key Cards Keys Camera Album Radio Receipts Notes Tickets Loyalty Cards Insurance Cards Maps Contacts Book Diary Family Photos Mp3 Player Drivers License Data Storage Watch/Alarm Calculator Letters Memos Newspaper Magazines Business Cards Junk Mail Bills Invoices Sales Reports Financial Reports Expense Reports Replaced by Mobile Software
MOBILE Intelligence Transactions Multi-media
MOBILE 모든산업이모바일소프트웨어들로인해새로운변화를맞이하고있습니다. Traditional Retail Online Retail Hijacked Retail
MOBILE 기업들의그들의소프트웨어를그들의고객들에게배포할수있다면 모바일기기의바탕화면은사이버공간의프리미엄부동산!!
MOBILE Allows Companies to Create Mobile Apps without coding with metadata-driven maintainability and not just BI
SOCIAL Facebook 의비즈니스가치는그들이보유하고있는데이터자산에있습니다. Universal Registry Name, Contact Info, Address Interest Graph Music, Books, Movies, Sports, Going-out, Hobbies Brand Affinities Check-ins, RSVPs Demographic Data Age, Gender, Marital Status Family, City, State, Hometown Language, College, Education High School, Employer, Title Social Graph Friend Network, Influence Communication, Activity Popularity
SOCIAL Facebook 의데이터자산을활용하여기업들은엄청난비즈니스가치를얻을수있습니다. Interest Graph Action Personalized Marketing & Commerce Viral Promotions and Offers Social Graph Analyze Segmentation Customer Intelligence Demographic Data Universal Registry Access Create Friendly Applications Synchronize Enterprise Systems with Facebook
SOCIAL MicroStrategy Social Intelligence Platform 을이용하여 Facebook Data 를활용할수있습니다. Interest Graph Action MicroStrategy Alert Personalized Marketing & Commerce Viral Promotions and Offers Social Graph Analyze MicroStrategy Wisdom Segmentation Customer Intelligence Demographic Data Universal Registry Access MicroStrategy Gateway Create Friendly Applications Synchronize Enterprise Systems wit h Facebook
CLOUD MicroStrategy 의모든소프트웨어플렛폼을클라우드기반으로도이용할수있습니다. $100 Million Infrastructure World Class Experts MOBILE Platform INTELLIGENCE Platform SOCIAL Platform
CLOUD MicroStrategy Cloud MicroStrategy Cloud Cloud Analytical Database Cloud Business Intelligence 100 만명이상의사용자규모까지지원하는확장성 MicroStrategy 의모든기능제공 빠른시스템도입 하드웨어인프라구성, 소프트웨어설치및설정, 최적화, 등의작업이불필요하여 48 시간안에프로젝트를시작할수있습니다. 최적의퍼포먼스 최고의성능을위한모든최적화작업이최고의전문가들에의하여이루어집니다. 분석을위한최상의퍼포먼스를제공하는 Database 100 TB 까지확장가능 Teradata, Netezza, ParAccel 중선택 Integrated and optimized. 최소의비용 도입및운영비용이최소화되며, 서버용량또한유연하게구성할수있어서, 최적의 TCO 를제공합니다. Cloud ETL Informatica High throughput, parallel data loading On-Premise 데이터혹은클라우드에있는데이터를통합 Customer Case Chrysler Vehicle Test Analysis 차량당매초 100 건이상의차량테스트데이터를전송받아분석하는시스템을최소의구축시간으로도입. Apple Retail Store Optimization 점포관리및운영최적화를위한 ipad 기반분석및지표모니터링시스템.
2.0 MicroStrategy 통합아키텍처 3.0 4.0 MicroStrategy Innovation 엔터프라이즈아키텍처개발시작 First with: - 웹 BI 5.0 First with: - E-mail 발송 - 무선알림 6.0 고급분석및 Alerting First with: - 개인화 - 리포트포탈 First with: - 3-Tier ROLAP First with: - 2-Tier ROLAP 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 7.0 7i 7.5 리포팅 OLAP 큐브분석 MicroStrategy 기본아키텍처 8.0 64-bit BI 8.1 Dynamic 대시보드 9.0 In-Memory BI 9m Mobile 2007 2008 2009 2010 9.2 액션 BI Cloud 시각적 BI 2011 BI 가필요로하는최신기술을통합플랫폼위에가장빠르게 Add-on 시켜 BI 시장의기술을리드 OLAP SW, 리포팅 SW, 대시보드 SW 등을인수 / 합병해외양을갖춘경쟁사에비해안정성및 확장성이뛰어난최고의기술력제공
Gartner Magic Quadrant 2012 전사 BI 시스템에특화 대용량데이터에대한성능 제품의기능 / 품질 / 지원에대한높은만족도 전사표준 BI