보도일시 2017. 07. 05.( 수 ) 12:00 보도자료 배포일시 2017. 07. 05.( 수 ) 09:00 담당부서 경제통계국서비스업동향과 담당자 과장 : 손은락 (042-481-2585) 사무관 : 김태근 (042-481-2195) 2017 년 5 월 온라인쇼핑동향 통계청이작성한 2017년 5월온라인쇼핑동향 은 ' 공공누리 ' 출처표시- 상업적이용금지-변경금지조건에따라이용할수있습니다.
일러두기 온라인쇼핑거래액은 PC기반인터넷쇼핑거래액과모바일기반인터넷쇼핑거래액을합산한수치입니다. 온라인거래액중모바일거래액은 13년 1월부터구분하였으며, 상품군별모바일거래액은 14년 1월부터구분작성하였습니다. 2014년 1월부터일부상품군을세분화하여작성하였습니다. 의류 패션및관련상품 : 의복, 신발, 가방, 패션용품및액세서리 생활 자동차용품 : 생활 자동차용품, 가구 기타 : 애완용품, 기타 이통계는온라인쇼핑거래액을경상금액으로작성하였습니다. 반올림으로인하여본자료내의수치 ( 합계, 구성비, 증감률 ) 는통계표상의숫자를이용하여계산한결과와일치하지않을수있습니다. 본문에수록된자료는통계청홈페이지 (http://kostat.go.kr) 및국가통계포털 (http://kosis.kr) 을통해이용하실수있습니다. 국가통계포털 주제별통계 의 도소매 서비스 부문 ( 온라인쇼핑동향 ) 본문에수록된통계자료의최근수치 (2개월) 에는잠정치 (p) 가포함되어있으므로추후수정될수있습니다. 통계조사와관련한사항은통계설명자료 (http://meta.narastat.kr) 를이용하시기바랍니다.
목차 인포그래픽 1 온라인쇼핑동향 ( 요약 ) 2 2017년 5월온라인쇼핑동향 3 1. 개황 3 2. 상품군별거래액 4 3. 취급상품범위및운영형태별거래액 10 통계표 11 1. 상품군별온라인쇼핑거래액 12 2. 상품군별모바일쇼핑거래액 16 3. 취급상품범위및운영형태별온라인쇼핑거래액 20 4. 취급상품범위별온라인쇼핑거래액 22 5. 운영형태별온라인쇼핑거래액 26 부록 온라인쇼핑동향조사개요 30
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2017 년 5 월온라인쇼핑동향 ( 요약 ) 온라인쇼핑거래액은 6조 2,980억원으로전년동월대비 19.7% 증가, 온라인쇼핑중모바일쇼핑거래액은 3조 8,244억원으로 37.9% 증가 전월대비온라인쇼핑거래액은 3.7%, 모바일쇼핑거래액은 4.4% 각각증가 온라인쇼핑거래액중모바일쇼핑거래액비중은 60.7% 차지 상품군별온라인쇼핑거래액은전년동월대비가전 전자 통신기기 (45.6%), 음 식료품 (38.8%), 생활 자동차용품 (19.9%) 등에서증가 전월대비가전 전자 통신기기 (19.6%), 생활 자동차용품 (5.9%), 화장품 (6.3%) 등에서증가 취급상품범위별온라인쇼핑거래액은전년동월대비종합몰 20.1%, 전문몰 18.4% 각각증가 전월대비종합몰 3.9%, 전문몰 3.0% 각각증가 운영형태별온라인쇼핑거래액은전년동월대비 online몰 18.6%, on/offline병행몰 21.6% 증가 전월대비 online몰 3.1%, on/offline병행몰 4.7% 각각증가 < 참고 > < 소매판매액중온라인쇼핑거래액비중 > ( 경상금액, 억원, %) 구 분 2015년 2016년 2017년 5월 5월 3월 4월 p 5월 p 소매판매액 (A) 317,653 331,054 333,917 327,886 341,166 온라인쇼핑거래액 (B) 42,355 52,595 63,345 60,709 62,980 온라인쇼핑거래액 1) (C) 33,229 42,053 52,936 49,540 51,579 비중 (B/A) 13.3 15.9 19.0 18.5 18.5 비중 (C/A) 10.5 12.7 15.9 15.1 15.1 1) 여행및예약서비스와각종서비스거래액 제외 - 2 -
2017 년 5 월온라인쇼핑동향 1. 개황 2017년 5월온라인쇼핑거래액은 6조 2,980억원으로전년동월대비 19.7% 증가하였으며, 온라인쇼핑거래액중모바일쇼핑거래액은 3조 8,244억원으로 37.9% 증가 전월대비온라인쇼핑거래액은 3.7%, 모바일쇼핑거래액은 4.4% 각각증가 온라인쇼핑거래액중모바일쇼핑거래액비중은 60.7% 차지 구 분 < 온라인쇼핑거래액동향 > ( 억원, %) 2015 년 2016 년 2017 년증감률 5 월 5 월 4 월 p 5 월 p 전월비전년동월비구성비구성비구성비구성비 총거래액 42,355 100.0 52,595 100.0 60,709 100.0 62,980 100.0 3.7 19.7 모바일거래액 19,297 45.6 27,731 52.7 36,627 60.3 38,244 60.7 4.4 37.9 < 온라인쇼핑거래액동향 > - 3 -
2. 상품군별거래액 상품군별거래액 2017 년 5 월상품군별온라인쇼핑거래액은전년동월대비아동 유아용품 (-2.3%), 소프트웨어 (-12.7%) 에서감소했으나, 가전 전자 통신기기 (45.6%), 음 식료품 (38.8%), 생활 자동차용품 (19.9%) 등에서증가 - 전월대비컴퓨터및주변기기 (-4.4%), 아동 유아용품 (-5.4%), 서적 (-7.2%) 등에서감소했으나, 가전 전자 통신기기 (19.6%), 생활 자동차용품 (5.9%), 화장품 (6.3%) 등에서증가 < 상품군별온라인쇼핑거래액 > ( 억원, %) 구 분 2016 년 2017 년증감률 5 월 4 월 p 5 월 p 전월비전년동월비 온라인 모바일 온라인 모바일 온라인 모바일 온라인모바일 온라인 모바일 합계 52,595 27,731 60,709 36,627 62,980 38,244 3.7 4.4 19.7 37.9 컴퓨터및주변기기 2,840 828 3,325 1,119 3,177 1,033-4.4-7.6 11.9 24.8 가전 전자 통신기기 5,734 2,559 6,982 3,486 8,350 4,319 19.6 23.9 45.6 68.8 소프트웨어 51 11 42 10 44 9 4.1-11.0-12.7-20.7 서적 957 277 1,060 372 984 343-7.2-7.7 2.8 24.1 사무 문구 347 103 461 185 424 165-8.1-11.0 22.3 60.5 음반 비디오 악기 154 61 167 75 162 72-2.7-3.5 5.2 18.2 의복 5,541 3,247 6,248 4,368 6,345 4,506 1.6 3.1 14.5 38.7 신발 1,007 626 1,109 818 1,181 879 6.5 7.5 17.3 40.3 가방 896 447 1,240 896 1,196 863-3.5-3.7 33.5 92.9 패션용품및액세서리 937 555 1,235 862 1,227 862-0.6 0.1 30.9 55.5 스포츠 레저용품 2,390 1,137 2,410 1,342 2,535 1,434 5.2 6.9 6.1 26.1 화장품 4,175 2,550 4,494 2,999 4,779 3,230 6.3 7.7 14.5 26.7 아동 유아용품 2,508 1,610 2,590 1,920 2,450 1,867-5.4-2.8-2.3 16.0 음 식료품 5,474 3,498 7,413 5,410 7,598 5,617 2.5 3.8 38.8 60.6 농축수산물 1,187 700 1,466 969 1,461 982-0.3 1.3 23.1 40.3 생활 자동차용품 5,173 2,962 5,861 3,747 6,205 4,041 5.9 7.9 19.9 36.4 가구 1,270 565 1,637 988 1,574 973-3.9-1.5 23.9 72.3 애완용품 256 152 345 233 361 248 4.5 6.4 40.9 63.3 여행및예약서비스 9,436 4,388 9,970 5,095 10,236 5,054 2.7-0.8 8.5 15.2 각종서비스및기타 1) 2,261 1,456 2,654 1,734 2,691 1,746 1.4 0.7 19.0 20.0 1) 꽃은각종서비스및기타에포함 - 4 -
< 상품군별온라인및모바일쇼핑거래액전년동월비 > - 5 -
상품군별거래액구성비 2017년 5월상품군별온라인쇼핑거래액구성비는전년동월대비가전 전자 통신기기 (2.4%p), 음 식료품 (1.7%p), 가방 (0.2%p) 등은확대, 여행및예약서비스 (-1.6%p), 아동 유아용품 (-0.9%p), 스포츠 레저용품 (-0.5%p) 등은축소 - 전월대비가전 전자 통신기기 (1.8%p), 생활 자동차용품 (0.2%p), 화장품 (0.2%p) 등은확대, 컴퓨터및주변기기 (-0.5%p), 아동 유아용품 (-0.4%p), 의복 (-0.2%p) 등은축소 구 분 < 상품군별온라인쇼핑거래액구성비 > 2016 년 2017 년증감 (%, %p) 5 월 4 월 p 5 월 p 전월비차전년동월비차 온라인 모바일 온라인 모바일 온라인 모바일 온라인 모바일 온라인 모바일 합계 100.0 100.0 100.0 100.0 100.0 100.0 - - - - 컴퓨터및주변기기 5.4 3.0 5.5 3.1 5.0 2.7-0.5-0.4-0.4-0.3 가전 전자 통신기기 10.9 9.2 11.5 9.5 13.3 11.3 1.8 1.8 2.4 2.1 소프트웨어 0.1 0.0 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 서적 1.8 1.0 1.7 1.0 1.6 0.9-0.1-0.1-0.2-0.1 사무 문구 0.7 0.4 0.8 0.5 0.7 0.4-0.1-0.1 0.0 0.0 음반 비디오 악기 0.3 0.2 0.3 0.2 0.3 0.2 0.0 0.0 0.0 0.0 의복 10.5 11.7 10.3 11.9 10.1 11.8-0.2-0.1-0.4 0.1 신발 1.9 2.3 1.8 2.2 1.9 2.3 0.1 0.1 0.0 0.0 가방 1.7 1.6 2.0 2.4 1.9 2.3-0.1-0.1 0.2 0.7 패션용품및액세서리 1.8 2.0 2.0 2.4 1.9 2.3-0.1-0.1 0.1 0.3 스포츠 레저용품 4.5 4.1 4.0 3.7 4.0 3.7 0.0 0.0-0.5-0.4 화장품 7.9 9.2 7.4 8.2 7.6 8.4 0.2 0.2-0.3-0.8 아동 유아용품 4.8 5.8 4.3 5.2 3.9 4.9-0.4-0.3-0.9-0.9 음 식료품 10.4 12.6 12.2 14.8 12.1 14.7-0.1-0.1 1.7 2.1 농축수산물 2.3 2.5 2.4 2.6 2.3 2.6-0.1 0.0 0.0 0.1 생활 자동차용품 9.8 10.7 9.7 10.2 9.9 10.6 0.2 0.4 0.1-0.1 가구 2.4 2.0 2.7 2.7 2.5 2.5-0.2-0.2 0.1 0.5 애완용품 0.5 0.5 0.6 0.6 0.6 0.6 0.0 0.0 0.1 0.1 여행및예약서비스 17.9 15.8 16.4 13.9 16.3 13.2-0.1-0.7-1.6-2.6 각종서비스및기타 1) 4.3 5.2 4.4 4.7 4.3 4.6-0.1-0.1 0.0-0.6 1) 꽃은각종서비스및기타에포함 - 6 -
< 상품군별온라인쇼핑거래액구성비 > (%) < 상품군별모바일쇼핑거래액구성비 > (%) - 7 -
상품군별모바일쇼핑거래액비중 2017 년 5 월상품군별온라인쇼핑거래액중모바일쇼핑거래액비중은 아동 유아용품 (76.2%), 신발 (74.5%), 음 식료품 (73.9%), 가방 (72.1%) 등에서높음 - 전년동월대비가방 (22.2%p), 가구 (17.4%p), 의복 (12.4%p), 신발 (12.3%p), 아동 유아용품 (12.0%p), 패션용품및액세서리 (11.1%p), 음 식료품 (10.0%p) 등에서크게확대 - 전월대비소프트웨어 (-3.3%p), 여행및예약서비스 (-1.7%p), 사무 문구 (-1.2%p) 등에서축소, 아동 유아용품 (2.1%p), 가전 전자 통신기기 (1.8%p), 가구 (1.6%p), 애완용품 (1.2%p), 생활 자동차용품 (1.2%p) 등에서확대 < 상품군별온라인쇼핑거래액중모바일쇼핑거래액비중 > (%, %p) 2015년 2016년 2017년 증 감 구분 5월 5월 2월 3월 4월 p 5월 p 전월비차동월비차전년 합계 45.6 52.7 58.8 59.0 60.3 60.7 0.4 8.0 컴퓨터및주변기기 24.9 29.1 32.8 34.0 33.6 32.5-1.1 3.4 가전 전자 통신기기 37.9 44.6 48.6 48.8 49.9 51.7 1.8 7.1 소프트웨어 10.2 21.3 19.0 21.0 22.6 19.3-3.3-2.0 서적 20.7 28.9 33.9 34.5 35.1 34.9-0.2 6.0 사무 문구 23.9 29.6 38.7 42.3 40.1 38.9-1.2 9.3 음반 비디오 악기 25.8 39.6 42.4 44.2 44.9 44.5-0.4 4.9 의복 55.1 58.6 67.7 69.5 69.9 71.0 1.1 12.4 신발 55.9 62.2 69.7 73.1 73.8 74.5 0.7 12.3 가방 49.8 49.9 69.9 71.0 72.3 72.1-0.2 22.2 패션용품및액세서리 51.6 59.2 67.6 68.3 69.8 70.3 0.5 11.1 스포츠 레저용품 43.1 47.6 53.2 54.5 55.7 56.6 0.9 9.0 화장품 55.0 61.1 70.7 57.8 66.7 67.6 0.9 6.5 아동 유아용품 59.6 64.2 72.5 74.8 74.1 76.2 2.1 12.0 음 식료품 54.1 63.9 73.0 73.0 73.0 73.9 0.9 10.0 농축수산물 47.5 58.9 63.5 66.5 66.1 67.2 1.1 8.3 생활 자동차용품 50.8 57.3 65.0 63.6 63.9 65.1 1.2 7.8 가구 38.0 44.5 57.8 60.9 60.3 61.9 1.6 17.4 애완용품 49.3 59.4 66.3 67.3 67.7 68.9 1.2 9.5 여행및예약서비스 38.0 46.5 48.0 50.8 51.1 49.4-1.7 2.9 각종서비스및기타 1) 51.0 64.4 64.1 63.5 65.3 64.9-0.4 0.5 1) 꽃은각종서비스및기타에포함 - 8 -
< 상품군별온라인쇼핑거래액중모바일쇼핑거래액비중 > - 9 -
3. 취급상품범위및운영형태별거래액 취급상품범위별온라인쇼핑거래액은전년동월대비종합몰 20.1%, 전문몰 18.4% 각각증가 - 전월대비종합몰 3.9%, 전문몰 3.0% 각각증가 운영형태별온라인쇼핑거래액은전년동월대비 online몰 18.6%, on/offline병행몰 21.6% 각각증가 - 전월대비 online 몰 3.1%, on/offline 병행몰 4.7% 각각증가 < 취급상품범위및운영형태별거래액동향 > ( 억원, %) 구 분 2015 년 2016 년 2017 년증감률 5 월 5 월 4 월 p 5 월 p 전월비전년동월비구성비구성비구성비구성비 합계 42,355 100.0 52,595 100.0 60,709 100.0 62,980 100.0 3.7 19.7 취급상품범위별 종합몰 1) 32,507 76.7 41,334 78.6 47,758 78.7 49,642 78.8 3.9 20.1 전문몰 2) 9,848 23.3 11,260 21.4 12,951 21.3 13,338 21.2 3.0 18.4 운영형태별 online 몰 3) 26,915 63.5 32,358 61.5 37,203 61.3 38,374 60.9 3.1 18.6 on/offline 병행몰 4) 15,440 36.5 20,236 38.5 23,507 38.7 24,606 39.1 4.7 21.6 1) 인터넷상에서취급하는상품군이다양하게구성되어여러종류의상품을일괄구매할수있는온라인쇼핑몰 2) 인터넷상에서하나의상품군또는주된상품군만을구성하여판매하는온라인쇼핑몰 3) 컴퓨터및네트워크기반 ( 온라인 ) 을통해서만상품및서비스를최종소비자에게판매하는온라인쇼핑몰 4) 온라인뿐만아니라기존의상거래방식 (offline) 을병행하여상품및서비스를최종소비자에게판매하는쇼핑몰 - 10 -
통계표 1. 상품군별온라인쇼핑거래액 12 2. 상품군별모바일쇼핑거래액 16 3. 취급상품범위및운영형태별온라인쇼핑거래액 20 4. 취급상품범위별온라인쇼핑거래액 22 5. 운영형태별온라인쇼핑거래액 26-11 -
1-1. 상품군별온라인쇼핑거래액 구분합계컴퓨터및주변기기 가전 전자 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2013 38,497,861 3,083,543 4,104,898 59,728 1,196,149 514,550 152,792 6,280,654 - - - - 2014 45,302,487 3,413,900 4,962,096 58,431 1,280,404 470,926 162,549 7,346,479 5,111,328 846,577 622,277 766,297 2015 54,055,617 3,543,025 5,879,888 50,226 1,151,195 452,858 168,803 8,451,957 5,833,533 937,184 784,627 896,612 2016 65,617,046 3,986,279 7,169,564 58,619 1,340,629 471,376 205,055 10,231,630 6,909,212 1,057,804 1,129,122 1,135,491 2015.1/4 12,444,834 950,166 1,273,544 13,161 317,281 121,967 40,615 1,862,345 1,281,664 196,208 187,483 196,990 2/4 12,886,251 818,051 1,376,617 11,759 247,872 105,455 38,775 2,105,609 1,429,802 265,392 180,467 229,949 3/4 13,529,233 835,321 1,505,720 11,533 286,553 99,567 38,212 1,876,162 1,252,049 211,405 192,354 220,353 4/4 15,195,299 939,487 1,724,007 13,773 299,489 125,869 51,201 2,607,841 1,870,018 264,179 224,323 249,320 2016.1/4 15,235,649 1,105,315 1,563,703 15,225 379,622 120,264 49,439 2,236,818 1,495,980 242,394 264,802 233,642 2/4 15,526,603 883,174 1,711,745 13,458 291,097 108,568 47,925 2,447,086 1,619,147 292,998 258,032 276,908 3/4 16,673,828 938,779 1,918,758 13,200 332,067 104,801 48,740 2,266,890 1,460,614 232,991 287,704 285,581 4/4 18,180,966 1,059,011 1,975,358 16,736 337,843 137,743 58,951 3,280,836 2,333,471 289,421 318,584 339,360 2017.1/4 18,215,721 1,229,293 1,850,901 14,202 404,422 137,864 61,327 2,713,534 1,752,204 271,762 366,919 322,649 2015. 2 3,825,537 287,831 384,764 3,763 90,253 37,664 12,058 534,651 355,316 57,165 61,962 60,208 3 4,306,896 347,081 440,655 4,836 123,999 43,349 15,382 680,468 471,294 74,355 62,734 72,085 4 4,278,903 291,035 424,754 4,205 88,081 38,632 13,843 706,758 489,725 83,156 62,805 71,073 5 4,235,496 244,668 441,342 3,662 75,114 32,035 11,923 707,789 478,712 91,398 60,327 77,352 6 4,371,852 282,348 510,521 3,892 84,677 34,788 13,009 691,062 461,365 90,838 57,335 81,524 7 4,760,314 299,390 582,339 4,076 105,738 34,411 13,732 679,119 452,812 78,637 65,376 82,294 8 4,387,954 275,908 492,449 3,773 93,407 32,518 12,260 567,166 368,830 62,992 63,792 71,551 9 4,380,965 260,023 430,932 3,684 87,408 32,638 12,220 629,877 430,407 69,776 63,186 66,508 10 4,822,247 293,798 558,398 4,346 88,186 36,447 13,410 786,760 559,829 82,606 70,034 74,290 11 4,975,462 305,395 583,558 4,270 90,525 42,679 17,999 913,770 672,575 90,282 71,668 79,245 12 5,397,590 340,294 582,051 5,157 120,778 46,743 19,792 907,311 637,614 91,291 82,621 95,785 2016. 1 5,253,205 352,421 538,118 5,118 126,227 38,311 15,760 742,995 510,613 70,923 82,903 78,556 2 4,766,445 360,190 485,734 5,148 111,909 38,801 16,025 664,385 427,823 74,363 89,804 72,395 3 5,215,999 392,704 539,851 4,959 141,486 43,152 17,654 829,438 557,544 97,108 92,095 82,691 4 5,018,060 299,391 525,626 4,349 101,405 39,226 16,334 804,582 537,106 96,789 82,115 88,572 5 5,259,476 284,024 573,410 5,054 95,698 34,655 15,415 838,125 554,133 100,651 89,622 93,718 6 5,249,067 299,759 612,709 4,055 93,994 34,687 16,176 804,379 527,908 95,558 86,295 94,618 7 5,648,848 320,102 713,256 4,173 117,560 36,390 16,102 776,363 498,075 88,035 93,159 97,094 8 5,660,084 322,472 688,279 4,598 111,703 34,521 15,807 700,953 442,020 68,105 95,552 95,276 9 5,364,896 296,205 517,223 4,429 102,804 33,890 16,831 789,574 520,519 76,851 98,993 93,211 10 5,764,123 322,226 629,294 5,273 97,583 38,605 17,060 1,024,729 728,722 89,419 103,014 103,573 11 6,207,274 346,308 691,779 5,843 104,602 45,370 18,373 1,207,385 884,959 102,607 105,689 114,130 12 6,209,569 390,477 654,285 5,620 135,658 53,768 23,518 1,048,722 719,790 97,395 109,881 121,657 2017. 1 5,999,036 380,733 587,491 4,683 124,675 40,729 19,601 834,644 552,873 72,791 108,857 100,123 2 5,882,168 425,242 611,736 4,736 125,620 44,473 20,060 854,138 537,516 86,033 127,760 102,829 3 6,334,517 423,318 651,674 4,783 154,127 52,662 21,666 1,024,752 661,815 112,938 130,302 119,697 4p 6,070,943 332,535 698,174 4,237 105,988 46,124 16,674 983,126 624,793 110,850 124,002 123,482 5p 6,298,015 317,745 835,034 4,411 98,358 42,367 16,223 994,885 634,512 118,055 119,619 122,699 p 는잠정치임 - 12 -
스포츠 레저용품 화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : 백만원 ) 꽃여행및기타각종가구예약서비스서비스기타애완용품 1,638,745 2,100,463 1,947,320 3,288,965 1,132,350 4,278,521 - - 45,654 6,418,903 640,200 1,614,427 - - 1,899,092 2,668,957 2,226,539 3,610,886 1,170,952 5,175,481 4,056,465 1,119,016 43,719 8,382,610 960,393 1,469,073 1,271,392 197,681 2,093,674 3,519,393 2,711,418 5,242,803 1,434,163 6,670,644 5,373,771 1,296,874 31,622 9,788,412 1,157,221 1,708,314 1,448,103 260,210 2,520,543 5,171,317 2,941,058 7,067,762 1,730,738 8,328,391 6,655,814 1,672,578 38,970 11,288,326 1,349,225 1,717,568 1,393,346 324,222 406,991 833,320 636,840 1,192,058 351,649 1,551,355 1,226,219 325,136 7,685 2,254,538 255,753 375,565 318,232 57,332 540,525 812,775 679,382 1,257,613 344,708 1,597,174 1,289,932 307,242 10,130 2,255,022 259,941 424,841 362,029 62,812 532,159 823,828 641,769 1,372,862 395,191 1,627,095 1,328,086 299,009 6,048 2,743,671 299,303 434,242 368,724 65,518 613,999 1,049,470 753,427 1,420,270 342,615 1,895,020 1,529,534 365,487 7,759 2,535,181 342,224 473,666 399,118 74,548 507,279 1,184,125 730,900 1,606,565 440,374 1,991,925 1,567,704 424,221 8,129 2,572,239 334,593 389,135 315,189 73,945 675,949 1,220,118 736,452 1,611,001 359,194 1,926,732 1,547,378 379,355 11,142 2,751,037 310,721 421,205 345,092 76,113 646,542 1,289,164 674,729 1,933,657 476,623 2,058,525 1,663,813 394,712 7,279 3,196,728 346,371 420,977 339,188 81,789 690,773 1,477,910 798,977 1,916,539 454,547 2,351,209 1,876,919 474,290 12,420 2,768,322 357,540 486,251 393,877 92,375 553,417 1,610,861 725,512 2,197,441 527,345 2,366,559 1,850,651 515,910 12,419 2,980,277 344,258 486,087 385,899 100,187 109,834 259,159 188,178 402,222 140,048 471,687 375,042 96,645 2,554 703,003 84,407 113,459 95,746 17,713 156,519 286,357 225,515 400,338 102,840 561,759 438,297 123,462 2,826 690,702 86,330 137,941 117,556 20,384 168,396 280,765 241,909 405,291 110,067 510,936 405,706 105,230 3,185 770,289 85,268 135,488 114,960 20,528 178,245 264,802 215,368 393,155 103,255 506,268 408,753 97,515 4,563 820,212 92,374 140,720 120,603 20,117 193,884 267,208 222,105 459,167 131,386 579,970 475,473 104,497 2,382 664,521 82,299 148,633 126,466 22,167 215,399 268,520 229,656 438,477 122,166 552,027 450,055 101,972 2,125 973,531 94,877 144,731 121,639 23,092 161,839 261,813 200,999 427,694 108,765 533,411 433,529 99,882 2,066 964,289 102,113 147,485 126,365 21,121 154,921 293,495 211,114 506,691 164,260 541,657 444,502 97,155 1,857 805,851 102,313 142,026 120,720 21,305 201,997 327,314 243,219 459,432 107,518 621,479 500,661 120,818 2,300 824,547 94,543 158,553 133,583 24,970 209,452 332,899 218,745 464,732 113,614 627,133 504,233 122,900 2,807 790,601 108,406 148,877 124,152 24,725 202,550 389,257 291,463 496,106 121,483 646,408 524,640 121,769 2,652 920,033 139,275 166,236 141,383 24,853 168,652 400,056 243,050 578,741 171,405 687,606 551,467 136,139 2,476 938,437 112,356 131,478 105,955 25,522 145,404 373,900 228,645 489,398 133,934 617,043 479,512 137,531 2,577 861,086 115,319 116,946 94,091 22,856 193,223 410,169 259,205 538,426 135,035 687,276 536,725 150,551 3,076 772,716 106,918 140,711 115,143 25,567 215,631 394,797 255,948 524,189 121,874 634,640 503,823 130,817 3,932 841,322 100,655 134,161 109,527 24,634 239,018 417,469 250,823 547,445 118,736 644,341 517,328 127,013 4,498 943,608 110,536 136,620 111,037 25,583 221,300 407,852 229,681 539,367 118,584 647,751 526,227 121,525 2,712 966,107 99,530 150,424 124,528 25,896 243,422 393,114 232,563 603,408 126,662 675,430 547,765 127,665 2,441 1,137,854 112,030 137,979 110,360 27,619 206,899 437,858 221,131 656,470 149,905 701,137 566,254 134,883 2,107 1,148,848 124,019 133,377 106,075 27,302 196,221 458,192 221,035 673,779 200,056 681,958 549,794 132,164 2,731 910,026 110,322 149,621 122,753 26,868 227,247 469,995 241,658 616,689 144,584 757,406 601,771 155,635 3,249 911,097 105,311 152,116 121,998 30,118 249,221 488,286 251,230 665,330 153,343 790,640 633,292 157,348 3,641 914,507 112,724 158,692 127,505 31,188 214,305 519,629 306,089 634,520 156,620 803,163 641,856 161,307 5,530 942,718 139,505 175,443 144,374 31,069 167,373 495,020 232,453 779,237 218,566 751,113 603,690 147,424 2,865 1,085,475 121,810 152,567 120,269 32,298 171,729 553,330 234,469 671,210 142,219 794,064 619,049 175,015 4,225 965,625 110,712 148,580 116,084 32,495 214,315 562,511 258,590 746,994 166,560 821,382 627,912 193,471 5,329 929,177 111,736 184,940 149,546 35,394 241,028 449,401 259,025 741,323 146,593 749,879 586,138 163,741 5,543 996,971 120,015 174,306 139,821 34,485 253,539 477,884 245,034 759,811 146,128 777,858 620,504 157,354 5,740 1,023,562 116,581 182,855 146,802 36,052-13 -
1-2. 상품군별온라인쇼핑거래액 ( 전년동월 ( 기 ) 비 ) 구분합계컴퓨터및주변기기 가전 전자 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2013 13.0 0.1 9.4-8.4-6.0 24.0 7.9 12.0 - - - - 2014 17.7 10.7 20.9-2.2 7.0-8.5 6.4 17.0 - - - - 2015 19.3 3.8 18.5-14.0-10.1-3.8 3.8 15.0 14.1 10.7 26.1 17.0 2016 21.4 12.5 21.9 16.7 16.5 4.1 21.5 21.1 18.4 12.9 43.9 26.6 2015.1/4 18.7-0.9 19.8-8.8-13.0 1.4-9.2 11.7 10.9 2.8 25.0 15.4 2/4 21.7 4.4 14.8-16.9-4.5-3.6 0.8 21.1 20.0 22.4 28.3 21.7 3/4 17.8 3.6 20.2-14.6-12.2-9.2-0.3 15.8 17.6 9.3 17.0 11.0 4/4 19.2 8.6 19.1-15.8-9.2-4.3 24.8 12.4 10.1 7.6 34.2 19.9 2016.1/4 22.4 16.3 22.8 15.7 19.6-1.4 21.7 20.1 16.7 23.5 41.2 18.6 2/4 20.5 8.0 24.3 14.4 17.4 3.0 23.6 16.2 13.2 10.4 43.0 20.4 3/4 23.2 12.4 27.4 14.5 15.9 5.3 27.6 20.8 16.7 10.2 49.6 29.6 4/4 19.6 12.7 14.6 21.5 12.8 9.4 15.1 25.8 24.8 9.6 42.0 36.1 2017.1/4 19.6 11.2 18.4-6.7 6.5 14.6 24.0 21.3 17.1 12.1 38.6 38.1 2015. 2 13.9-12.5 6.2-24.5-19.4-11.1-20.4-1.1-3.5-8.1 13.3 9.0 3 20.2 3.3 21.2-1.3-10.7 5.6-8.8 11.7 11.1 1.7 18.5 22.5 4 21.2 0.7 16.3-25.5-6.6-2.0-2.3 15.4 15.3 15.9 24.0 9.5 5 18.9-3.2 9.4-14.7-11.0-8.4-13.2 22.8 21.5 25.8 29.6 22.2 6 24.8 16.7 18.4-7.4 4.7-0.7 22.9 25.7 23.7 25.5 32.0 34.0 7 20.8 8.6 25.7-12.0-11.1-3.1 9.8 18.0 19.4 6.4 18.9 22.5 8 12.8 2.9 20.3-5.7-12.1-4.6-4.3 13.5 15.1 13.4 10.3 8.4 9 20.0-0.8 13.5-24.3-13.5-18.4-6.0 15.5 18.1 9.2 22.4 1.7 10 22.0 6.9 26.2-16.8-8.0-8.5 5.6 14.7 12.5 11.3 37.3 17.6 11 19.6 11.0 19.4-18.8-33.0-4.0 36.0 18.3 16.6 14.0 36.2 24.7 12 16.5 7.9 12.8-12.1 22.3-1.1 31.0 5.3 2.1-0.9 30.0 18.0 2016. 1 21.8 11.8 20.1 12.2 22.5-6.5 19.6 14.8 12.2 9.6 32.0 21.4 2 24.6 25.1 26.2 36.8 24.0 3.0 32.9 24.3 20.4 30.1 44.9 20.2 3 21.1 13.1 22.5 2.5 14.1-0.5 14.8 21.9 18.3 30.6 46.8 14.7 4 17.3 2.9 23.7 3.4 15.1 1.5 18.0 13.8 9.7 16.4 30.7 24.6 5 24.2 16.1 29.9 38.0 27.4 8.2 29.3 18.4 15.8 10.1 48.6 21.2 6 20.1 6.2 20.0 4.2 11.0-0.3 24.3 16.4 14.4 5.2 50.5 16.1 7 18.7 6.9 22.5 2.4 11.2 5.8 17.3 14.3 10.0 12.0 42.5 18.0 8 29.0 16.9 39.8 21.9 19.6 6.2 28.9 23.6 19.8 8.1 49.8 33.2 9 22.5 13.9 20.0 20.2 17.6 3.8 37.7 25.4 20.9 10.1 56.7 40.2 10 19.5 9.7 12.7 21.3 10.7 5.9 27.2 30.2 30.2 8.2 47.1 39.4 11 24.8 13.4 18.5 36.8 15.6 6.3 2.1 32.1 31.6 13.7 47.5 44.0 12 15.0 14.7 12.4 9.0 12.3 15.0 18.8 15.6 12.9 6.7 33.0 27.0 2017. 1 14.2 8.0 9.2-8.5-1.2 6.3 24.4 12.3 8.3 2.6 31.3 27.5 2 23.4 18.1 25.9-8.0 12.3 14.6 25.2 28.6 25.6 15.7 42.3 42.0 3 21.4 7.8 20.7-3.5 8.9 22.0 22.7 23.5 18.7 16.3 41.5 44.8 4p 21.0 11.1 32.8-2.6 4.5 17.6 2.1 22.2 16.3 14.5 51.0 39.4 5p 19.7 11.9 45.6-12.7 2.8 22.3 5.2 18.7 14.5 17.3 33.5 30.9 p 는잠정치임 - 14 -
스포츠 레저용품 화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : %) 꽃여행및기타각종가구예약서비스서비스기타애완용품 28.6 7.9 17.4 13.7 18.5 17.0 - - 1.8 15.1 22.5 33.7 - - 15.9 27.1 14.3 9.8 3.4 21.0 - - -4.2 30.6 50.0-9.0 - - 10.2 31.9 21.8 45.2 22.5 28.9 32.5 15.9-27.7 16.8 20.5 16.3 13.9 31.6 20.4 46.9 8.5 34.8 20.7 24.9 23.9 29.0 23.2 15.3 16.6 0.5-3.8 24.6 12.2 37.0 23.4 38.7 11.4 35.2 42.0 14.5-44.7 22.5 10.0 7.2 4.3 26.5 9.2 30.9 33.4 51.2 37.0 35.4 41.3 15.4-34.8 14.4 22.4 17.3 15.0 32.5 6.9 24.4 22.6 41.1 29.1 22.6 25.8 10.1-21.9 15.1 11.4 18.9 17.1 30.1 12.9 35.0 11.2 50.1 15.2 24.6 25.0 23.0 18.8 15.9 38.6 21.1 18.6 36.5 24.6 42.1 14.8 34.8 25.2 28.4 27.8 30.5 5.8 14.1 30.8 3.6-1.0 29.0 25.1 50.1 8.4 28.1 4.2 20.6 20.0 23.5 10.0 22.0 19.5-0.9-4.7 21.2 21.5 56.5 5.1 40.8 20.6 26.5 25.3 32.0 20.4 16.5 15.7-3.1-8.0 24.8 12.5 40.8 6.0 34.9 32.7 24.1 22.7 29.8 60.1 9.2 4.5 2.7-1.3 23.9 9.1 36.0-0.7 36.8 19.7 18.8 18.0 21.6 52.8 15.9 2.9 24.9 22.4 35.5-1.6 31.7 15.5 50.5 85.4 25.3 33.0 2.1-45.0 21.4 22.6 3.2 0.9 18.0 10.1 36.6 29.3 46.7 20.8 37.1 42.9 20.0-52.0 20.6 5.7 17.4 15.0 33.1 8.3 35.2 31.8 47.6 29.9 29.0 33.7 13.8-47.9 26.5 15.1 14.4 11.7 32.3 2.4 23.0 29.4 41.1 26.6 31.7 38.9 8.3-30.5 19.8 29.8 9.5 6.9 29.1 17.2 34.9 39.3 64.7 54.1 45.4 50.8 24.8-16.7-1.9 22.5 29.0 27.9 36.0 10.6 28.8 27.1 46.0 38.6 27.5 29.8 18.5-15.4 17.3-3.1 22.0 19.3 38.3 6.2 27.3 19.3 23.6-5.7 19.0 21.6 8.9-24.4 8.6 2.0 15.0 13.8 22.5 2.8 18.4 21.0 55.3 59.9 21.3 26.0 3.7-25.8 21.0 45.1 19.9 18.4 29.8 15.2 28.5 27.7 51.7 17.3 26.3 28.1 19.2-11.7 19.4 35.7 24.6 22.0 40.2 12.9 37.3 1.8 56.0 20.4 26.2 25.5 29.0 47.4 16.4 39.5 11.9 7.8 38.1 10.9 38.8 7.1 43.5 9.0 21.6 21.7 21.1 31.1 12.7 39.9 27.0 26.3 31.5 19.9 39.0 8.9 48.6 57.6 32.8 33.6 29.6 7.4 9.0 32.2 5.9 1.0 32.7 32.4 44.3 21.5 21.7-4.4 30.8 27.9 42.3 0.9 22.5 36.6 3.1-1.7 29.0 23.5 43.2 14.9 34.5 31.3 22.3 22.5 21.9 8.8 11.9 23.8 2.0-2.1 25.4 28.0 40.6 5.8 29.3 10.7 24.2 24.2 24.3 23.5 9.2 18.0-1.0-4.7 20.0 34.1 57.7 16.5 39.2 15.0 27.3 26.6 30.2-1.4 15.0 19.7-2.9-7.9 27.2 14.1 52.6 3.4 17.5-9.7 11.7 10.7 16.3 13.9 45.4 20.9 1.2-1.5 16.8 13.0 46.4 1.3 37.6 3.7 22.4 21.7 25.2 14.9 16.9 18.1-4.7-9.3 19.6 27.8 67.2 10.0 53.5 37.8 31.4 30.6 35.0 2.0 19.1 21.5-9.6-16.1 29.3 26.7 56.1 4.7 33.0 21.8 25.9 23.7 36.0 47.1 12.9 7.8 5.3 1.7 26.1 12.5 43.6-0.6 34.2 34.5 21.9 20.2 28.8 41.3 10.5 11.4-4.1-8.7 20.6 19.0 46.7 14.9 43.2 35.0 26.1 25.6 28.0 29.7 15.7 4.0 6.6 2.7 26.1 5.8 33.5 5.0 27.9 28.9 24.3 22.3 32.5 108.5 2.5 0.2 5.5 2.1 25.0-0.8 23.7-4.4 34.6 27.5 9.2 9.5 8.3 15.7 15.7 8.4 16.0 13.5 26.5 18.1 48.0 2.5 37.2 6.2 28.7 29.1 27.3 64.0 12.1-4.0 27.1 23.4 42.2 10.9 37.1-0.2 38.7 23.3 19.5 17.0 28.5 73.2 20.2 4.5 31.4 29.9 38.4 11.8 13.8 1.2 41.4 20.3 18.2 16.3 25.2 41.0 18.5 19.2 29.9 27.7 40.0 6.1 14.5-2.3 38.8 23.1 20.7 19.9 23.9 27.6 8.5 5.5 33.8 32.2 40.9-15 -
2-1. 상품군별모바일쇼핑거래액 구분합계컴퓨터및주변기기 가전 전자 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2014 14,869,803 497,573 1,356,133 5,244 221,499 61,950 32,360 2,924,868 2,088,386 339,390 217,154 279,937 2015 24,856,980 869,944 2,235,580 6,814 279,247 108,109 53,864 4,601,009 3,226,709 511,502 401,406 461,389 2016 35,544,592 1,174,957 3,246,131 12,085 404,726 145,618 81,067 6,440,533 4,369,882 677,614 696,239 696,797 2015.1/4 5,159,366 214,504 441,432 1,437 68,148 25,827 10,794 906,506 637,396 95,243 83,168 90,697 2/4 5,795,902 198,357 514,030 1,300 56,042 24,497 9,344 1,126,049 775,124 144,473 90,272 116,178 3/4 6,332,862 216,929 587,640 1,678 70,075 24,248 13,119 1,057,728 719,749 117,961 103,183 116,837 4/4 7,568,850 240,154 692,478 2,399 84,982 33,537 20,607 1,510,726 1,094,440 153,825 124,783 137,677 2016.1/4 7,897,335 324,037 669,919 2,952 117,972 37,162 20,659 1,336,741 895,689 150,347 154,870 135,832 2/4 8,135,932 252,027 746,602 2,741 85,074 31,454 17,966 1,453,818 967,438 182,120 139,410 164,851 3/4 9,106,298 279,163 897,700 2,797 97,648 32,318 18,801 1,463,867 950,022 148,402 185,614 179,829 4/4 10,405,027 319,730 931,910 3,595 104,032 44,684 23,641 2,186,107 1,556,733 196,745 216,345 216,285 2017.1/4 10,682,948 410,915 906,294 3,054 137,268 54,447 26,071 1,862,082 1,195,132 191,844 257,389 217,717 2015. 2 1,572,696 66,467 132,621 389 20,532 8,024 3,108 260,758 178,293 27,165 27,401 27,898 3 1,803,628 81,260 156,138 510 25,261 9,093 3,794 334,677 236,852 35,891 28,222 33,711 4 1,866,222 67,708 153,710 449 20,121 8,545 3,262 362,879 256,468 42,807 29,837 33,766 5 1,929,718 61,032 167,372 373 15,535 7,652 3,071 384,840 263,754 51,129 30,053 39,904 6 1,999,962 69,617 192,948 478 20,386 8,300 3,011 378,330 254,902 50,537 30,382 42,508 7 2,175,518 75,466 214,156 619 25,260 8,220 4,395 379,806 258,780 43,351 34,863 42,812 8 2,064,740 73,145 195,781 547 23,640 8,008 4,214 323,187 215,281 35,346 34,140 38,422 9 2,092,604 68,318 177,703 512 21,175 8,020 4,510 354,735 245,688 39,264 34,180 35,603 10 2,344,361 78,267 221,668 547 24,390 9,495 4,770 451,087 327,021 47,590 37,713 38,763 11 2,489,799 76,258 231,943 757 25,454 11,313 7,841 529,797 392,200 53,001 40,117 44,478 12 2,734,690 85,629 238,867 1,095 35,138 12,729 7,996 529,842 375,219 53,234 46,953 54,436 2016. 1 2,719,394 102,921 235,443 1,014 40,586 11,567 6,897 435,068 297,747 42,858 48,553 45,909 2 2,465,475 107,763 210,681 1,020 35,048 12,052 6,482 400,066 258,887 46,674 52,371 42,133 3 2,712,466 113,353 223,795 918 42,338 13,543 7,280 501,607 339,055 60,815 53,946 47,790 4 2,588,693 85,111 224,632 823 30,540 11,123 6,161 465,776 313,983 59,167 40,413 52,213 5 2,773,065 82,772 255,913 1,075 27,667 10,264 6,108 487,594 324,747 62,646 44,728 55,473 6 2,774,174 84,144 266,057 843 26,867 10,067 5,697 500,448 328,708 60,307 54,269 57,165 7 3,011,302 90,900 327,611 794 33,577 10,735 6,068 490,214 315,779 53,997 59,694 60,744 8 3,121,252 96,481 322,007 1,101 33,501 10,896 6,289 454,278 289,467 42,918 61,633 60,260 9 2,973,744 91,782 248,082 902 30,570 10,687 6,444 519,375 344,776 51,487 64,287 58,825 10 3,292,945 97,378 292,239 1,015 29,294 12,498 6,573 687,173 491,647 61,206 69,669 64,652 11 3,541,387 104,871 329,601 1,228 30,467 14,229 7,372 799,674 586,540 69,264 70,781 73,089 12 3,570,695 117,481 310,070 1,352 44,271 17,957 9,696 699,260 478,546 66,275 75,895 78,544 2017. 1 3,487,283 127,812 291,309 1,147 41,495 14,944 7,994 562,652 371,277 49,304 75,582 66,489 2 3,457,411 139,271 297,243 901 42,612 17,208 8,499 582,675 363,883 59,992 89,319 69,481 3 3,738,254 143,832 317,742 1,006 53,161 22,295 9,578 716,755 459,972 82,548 92,488 81,747 4p 3,662,686 111,871 348,620 958 37,211 18,506 7,482 694,415 436,833 81,761 89,620 86,201 5p 3,824,359 103,323 431,914 853 34,345 16,472 7,222 710,992 450,556 87,897 86,291 86,248 p 는잠정치임 - 16 -
스포츠 레저용품 화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : 백만원 ) 꽃여행및기타각종가구예약서비스서비스기타애완용품 590,985 1,037,535 1,012,025 1,299,384 344,888 1,818,722 1,505,234 313,488 6,625 2,723,665 563,112 373,234 309,413 63,821 892,750 1,903,287 1,616,501 2,886,802 656,370 3,254,265 2,743,176 511,086 11,978 3,932,077 852,742 695,644 565,922 129,720 1,252,370 3,261,797 1,974,045 4,578,743 953,684 4,757,494 3,969,384 788,109 17,560 5,318,879 1,059,879 865,021 667,999 197,021 164,467 405,537 356,404 594,921 141,257 688,766 573,264 115,501 2,448 832,899 179,566 124,456 99,884 24,572 225,322 437,999 398,097 681,418 155,776 753,293 639,197 114,096 3,858 854,841 191,838 163,844 133,389 30,454 220,110 458,168 387,002 761,458 179,360 822,452 700,868 121,582 2,221 1,128,673 221,577 180,422 146,603 33,819 282,851 601,583 474,998 849,005 179,977 989,754 829,847 159,907 3,451 1,115,664 259,761 226,922 186,046 40,875 237,775 710,548 479,407 991,595 235,578 1,093,800 897,977 195,822 3,967 1,172,806 259,482 202,933 160,356 42,577 320,881 747,330 469,560 1,023,239 204,612 1,046,932 880,132 166,799 5,276 1,259,396 242,379 226,643 182,238 44,404 330,207 831,419 461,941 1,256,831 243,993 1,197,136 1,006,923 190,213 2,946 1,532,929 272,929 183,676 133,175 50,501 363,507 972,500 563,137 1,307,078 269,501 1,419,626 1,184,352 235,275 5,371 1,353,748 285,089 251,769 192,230 59,539 297,568 1,061,349 531,033 1,571,076 327,841 1,497,780 1,194,500 303,280 5,882 1,455,945 283,955 250,389 183,703 66,686 45,270 121,706 103,203 194,144 51,915 208,259 173,717 34,541 875 261,487 58,916 35,024 27,299 7,725 64,687 146,911 124,173 200,469 44,493 246,315 202,750 43,565 904 252,650 61,301 50,992 42,083 8,909 67,873 146,356 137,590 213,347 49,349 230,453 193,870 36,583 1,155 291,009 60,676 51,740 42,203 9,537 76,838 145,633 128,420 212,715 49,008 244,935 207,844 37,091 1,872 311,428 68,765 50,231 40,314 9,916 80,611 146,010 132,087 255,356 57,419 277,905 237,483 40,422 831 252,404 62,397 61,873 50,872 11,001 89,788 144,814 135,068 244,637 57,737 273,887 233,801 40,085 722 383,879 71,324 65,740 53,932 11,808 65,687 153,185 121,765 246,900 53,907 269,147 228,314 40,832 824 394,531 75,822 54,449 43,749 10,700 64,635 160,169 130,169 269,921 67,716 279,418 238,753 40,665 675 350,263 74,431 60,233 48,922 11,311 91,138 178,780 154,919 268,888 56,019 314,884 264,538 50,346 929 345,287 71,247 72,044 58,486 13,558 97,037 198,933 137,067 277,969 60,525 329,563 274,502 55,061 1,330 343,882 85,107 75,023 61,519 13,503 94,676 223,870 183,012 302,148 63,433 345,307 290,807 54,500 1,192 426,495 103,407 79,855 66,041 13,814 79,354 244,454 158,719 349,202 89,342 378,774 314,275 64,499 1,112 428,370 86,513 70,057 55,546 14,510 68,181 224,800 148,117 301,842 69,300 341,891 276,710 65,181 1,214 392,430 90,791 53,796 40,629 13,168 90,240 241,294 172,571 340,551 76,936 373,135 306,992 66,142 1,641 352,006 82,178 79,080 64,181 14,899 98,615 237,120 159,867 324,369 70,266 339,687 284,181 55,506 1,816 383,359 76,792 72,636 58,430 14,206 113,732 255,016 160,952 349,816 69,954 352,663 296,177 56,485 2,307 438,767 87,018 71,446 56,242 15,204 108,534 255,194 148,741 349,054 64,392 354,582 299,774 54,808 1,153 437,270 78,569 82,561 67,566 14,994 123,125 248,610 156,550 374,540 71,874 386,546 326,748 59,798 1,015 539,438 88,671 61,036 44,287 16,749 107,069 285,799 152,544 441,542 80,452 411,894 345,769 66,125 948 557,868 98,478 60,106 43,148 16,958 100,013 297,010 152,847 440,749 91,667 398,696 334,406 64,290 983 435,623 85,780 62,534 45,740 16,794 118,078 308,893 171,737 425,002 89,252 457,745 379,307 78,438 1,238 447,560 83,144 64,126 44,864 19,262 129,583 314,131 177,094 458,564 87,536 474,090 396,351 77,740 1,503 440,364 90,482 80,596 60,535 20,061 115,846 349,476 214,306 423,512 92,713 487,791 408,694 79,097 2,630 465,824 111,463 107,047 86,831 20,216 89,333 344,683 167,594 536,247 126,830 477,070 392,770 84,300 1,313 520,610 99,905 76,344 55,016 21,328 91,378 391,292 169,946 489,763 90,261 503,344 402,138 101,206 2,079 463,364 90,224 77,350 55,798 21,552 116,857 325,374 193,493 545,066 110,750 517,366 399,592 117,774 2,490 471,971 93,826 96,695 72,889 23,806 134,211 299,870 191,966 541,006 96,911 473,451 374,653 98,798 2,699 509,470 102,316 91,725 68,379 23,346 143,411 323,024 186,666 561,654 98,170 501,445 404,112 97,333 2,688 505,416 99,384 97,380 72,546 24,834-17 -
2-2. 상품군별모바일쇼핑거래액 ( 전년동월 ( 기 ) 비 ) 구분합계컴퓨터및주변기기 가전 전자 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2014 126.7 - - - - - - - - - - - 2015 67.2 74.8 64.8 29.9 26.1 74.5 66.5 57.3 54.5 50.7 84.8 64.8 2016 43.0 35.1 45.2 77.4 44.9 34.7 50.5 40.0 35.4 32.5 73.5 51.0 2015.1/4 82.8 95.7 73.7 60.9 39.9 126.5 50.5 66.6 67.9 40.7 90.2 70.3 2/4 80.7 116.0 69.4-2.3 38.6 113.5 51.1 73.8 70.4 73.7 104.3 76.9 3/4 61.2 58.5 67.4 39.7 14.9 60.1 58.4 60.8 61.4 56.3 70.0 54.8 4/4 54.2 50.8 54.8 31.8 19.1 40.2 92.2 40.5 35.5 36.1 82.0 61.0 2016.1/4 53.1 51.1 51.8 105.4 73.1 43.9 91.4 47.5 40.5 57.9 86.2 49.8 2/4 40.4 27.1 45.2 110.8 51.8 28.4 92.3 29.1 24.8 26.1 54.4 41.9 3/4 43.8 28.7 52.8 66.7 39.3 33.3 43.3 38.4 32.0 25.8 79.9 53.9 4/4 37.5 33.1 34.6 49.9 22.4 33.2 14.7 44.7 42.2 27.9 73.4 57.1 2017.1/4 35.3 26.8 35.3 3.5 16.4 46.5 26.2 39.3 33.4 27.6 66.2 60.3 2015. 2 77.8 70.1 61.0 104.7 51.8 95.3 27.1 55.9 56.3 27.1 85.4 63.8 3 75.7 97.5 74.8 9.4 23.8 115.5 32.3 52.2 51.8 29.3 67.5 75.9 4 82.1 121.7 76.8-29.6 46.4 109.3 53.1 63.1 60.6 64.1 96.5 56.6 5 78.2 101.3 63.5-4.8 18.4 109.5 35.6 81.0 77.6 84.7 104.2 83.1 6 81.8 124.8 69.1 59.3 50.3 121.9 68.2 77.7 73.6 71.9 112.6 90.3 7 67.3 67.4 68.4 58.3 16.7 74.2 69.9 67.6 68.2 54.7 75.0 72.4 8 55.8 57.3 71.5 62.8 19.2 61.6 50.1 57.9 57.0 63.9 61.2 55.3 9 60.5 50.9 61.8 8.0 8.4 46.6 56.1 56.7 58.5 51.7 74.5 37.5 10 63.4 57.9 67.5-0.9 25.7 55.1 51.9 49.6 44.8 43.3 102.1 63.1 11 55.1 43.4 57.5 27.2-20.1 41.3 126.0 49.5 45.6 46.8 80.1 67.4 12 46.3 51.4 42.3 62.7 74.8 29.9 94.5 26.4 20.0 21.7 70.0 54.7 2016. 1 52.5 54.1 54.2 88.5 81.6 32.8 77.2 39.9 34.0 33.2 76.3 57.8 2 56.8 62.1 58.9 162.2 70.7 50.2 108.6 53.4 45.2 71.8 91.1 51.0 3 50.4 39.5 43.3 80.0 67.6 48.9 91.9 49.9 43.2 69.4 91.1 41.8 4 38.7 25.7 46.1 83.3 51.8 30.2 88.9 28.4 22.4 38.2 35.4 54.6 5 43.7 35.6 52.9 188.2 78.1 34.1 98.9 26.7 23.1 22.5 48.8 39.0 6 38.7 20.9 37.9 76.4 31.8 21.3 89.2 32.3 29.0 19.3 78.6 34.5 7 38.4 20.5 53.0 28.3 32.9 30.6 38.1 29.1 22.0 24.6 71.2 41.9 8 51.2 31.9 64.5 101.3 41.7 36.1 49.2 40.6 34.5 21.4 80.5 56.8 9 42.1 34.3 39.6 76.2 44.4 33.3 42.9 46.4 40.3 31.1 88.1 65.2 10 40.5 24.4 31.8 85.6 20.1 31.6 37.8 52.3 50.3 28.6 84.7 66.8 11 42.2 37.5 42.1 62.2 19.7 25.8-6.0 50.9 49.6 30.7 76.4 64.3 12 30.6 37.2 29.8 23.5 26.0 41.1 21.3 32.0 27.5 24.5 61.6 44.3 2017. 1 28.2 24.2 23.7 13.1 2.2 29.2 15.9 29.3 24.7 15.0 55.7 44.8 2 40.2 29.2 41.1-11.7 21.6 42.8 31.1 45.6 40.6 28.5 70.6 64.9 3 37.8 26.9 42.0 9.6 25.6 64.6 31.6 42.9 35.7 35.7 71.4 71.1 4p 41.5 31.4 55.2 16.4 21.8 66.4 21.4 49.1 39.1 38.2 121.8 65.1 5p 37.9 24.8 68.8-20.7 24.1 60.5 18.2 45.8 38.7 40.3 92.9 55.5 p 는잠정치임 - 18 -
스포츠 레저용품 화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : %) 꽃여행및기타각종가구예약서비스서비스기타애완용품 - - - - - - - - - - - - - - 51.1 83.4 59.7 122.2 90.3 78.9 82.2 63.0 80.8 44.4 51.4 86.4 82.9 103.3 40.3 71.4 22.1 58.6 45.3 46.2 44.7 54.2 46.6 35.3 24.3 24.3 18.0 51.9 82.5 110.2 73.8 154.0 97.2 124.1 137.8 74.0 28.7 51.1 58.9 58.1 49.7 105.1 68.6 98.6 85.6 157.1 102.9 94.9 102.1 62.8 77.5 42.2 70.4 77.9 72.4 106.5 38.3 65.8 63.6 99.9 91.7 66.6 69.4 52.1 91.5 41.0 31.5 105.1 106.2 100.2 35.9 73.0 33.5 102.6 74.9 56.8 55.3 64.7 148.3 44.7 53.7 98.3 97.4 102.3 44.6 75.2 34.5 66.7 66.8 58.8 56.6 69.5 62.1 40.8 44.5 63.1 60.5 73.3 42.4 70.6 18.0 50.2 31.4 39.0 37.7 46.2 36.8 47.3 26.3 38.3 36.6 45.8 50.0 81.5 19.4 65.1 36.0 45.6 43.7 56.4 32.6 35.8 23.2 1.8-9.2 49.3 28.5 61.7 18.6 54.0 49.7 43.4 42.7 47.1 55.6 21.3 9.8 10.9 3.3 45.7 25.1 49.4 10.8 58.4 39.2 36.9 33.0 54.9 48.3 24.1 9.4 23.4 14.6 56.6 63.5 96.8 56.7 150.4 226.3 119.1 131.0 73.8 49.6 54.2 76.4 26.1 13.4 109.3 76.9 105.6 67.1 151.7 69.5 107.8 118.4 69.4 18.8 43.4 48.9 116.8 122.4 93.8 68.9 119.1 83.8 155.8 102.6 86.0 93.5 54.4 32.0 60.0 57.6 75.6 69.5 108.6 63.0 88.8 81.6 121.8 90.7 106.1 117.9 58.2 102.2 46.4 82.3 61.0 52.6 107.2 74.1 90.6 91.5 197.7 114.8 93.4 96.7 76.3 122.8 22.1 71.6 96.9 95.3 104.2 47.1 72.2 72.3 113.2 117.1 78.5 80.4 67.9 98.9 46.8 19.9 99.8 95.7 121.0 36.5 84.1 61.9 88.6 58.5 63.6 65.8 52.7 93.4 28.2 22.7 107.8 114.3 84.8 29.3 46.9 56.8 99.5 105.5 59.1 63.2 38.6 81.5 51.5 57.4 108.6 111.6 96.4 47.7 77.7 64.7 108.1 80.9 61.0 60.8 62.4 118.1 51.3 50.8 108.6 106.4 118.6 33.2 75.0 20.4 111.6 78.2 59.4 55.6 81.2 160.8 44.3 56.8 83.5 79.5 103.9 28.8 67.7 23.8 90.6 67.0 50.8 50.4 52.6 162.6 40.2 53.3 104.7 108.8 87.2 45.6 78.5 23.0 74.3 99.2 61.7 59.7 72.5 66.2 34.4 45.8 82.3 82.1 82.8 50.6 84.7 43.5 55.5 33.5 64.2 59.3 88.7 38.7 50.1 54.1 53.6 48.8 70.5 39.5 64.2 39.0 69.9 72.9 51.5 51.4 51.8 81.5 39.3 34.1 55.1 52.5 67.2 45.3 62.0 16.2 52.0 42.4 47.4 46.6 51.7 57.2 31.7 26.6 40.4 38.4 49.0 48.0 75.1 25.3 64.5 42.7 44.0 42.5 52.3 23.2 40.9 26.5 42.2 39.5 53.3 34.6 74.8 12.6 36.7 12.1 27.6 26.2 35.6 38.7 73.2 25.9 33.4 32.8 36.3 37.1 71.7 15.9 53.1 24.5 41.1 39.8 49.2 40.6 40.5 24.3-7.2-17.9 41.8 63.0 86.6 25.3 78.8 49.2 53.0 51.4 61.9 15.0 41.4 29.9 10.4-1.4 58.5 54.7 85.4 17.4 63.3 35.4 42.7 40.1 58.1 45.6 24.4 15.2 3.8-6.5 48.5 29.6 72.8 10.9 58.1 59.3 45.4 43.4 55.8 33.3 29.6 16.7-11.0-23.3 42.1 33.5 57.9 29.2 65.0 44.6 43.9 44.4 41.2 13.0 28.1 6.3 7.4-1.6 48.6 22.4 56.1 17.1 40.2 46.2 41.3 40.5 45.1 120.6 9.2 7.8 34.1 31.5 46.3 12.6 41.0 5.6 53.6 42.0 26.0 25.0 30.7 18.1 21.5 15.5 9.0-1.0 47.0 34.0 74.1 14.7 62.3 30.2 47.2 45.3 55.3 71.3 18.1-0.6 43.8 37.3 63.7 29.5 34.8 12.1 60.1 44.0 38.7 30.2 78.1 51.7 34.1 14.2 22.3 13.6 59.8 36.1 26.5 20.1 66.8 37.9 39.4 31.8 78.0 48.6 32.9 33.2 26.3 17.0 64.3 26.1 26.7 16.0 60.6 40.3 42.2 36.4 72.3 16.5 15.2 14.2 36.3 29.0 63.3-19 -
3-1. 취급상품범위및운영형태별온라인쇼핑거래액 구분 거래액 취급상품범위별 운영형태별 ( 단위 : 백만원 ) 종합몰전문몰 online 몰 on/offline 병행몰 2013 38,497,861 29,813,501 8,684,360 24,611,143 13,886,718 2014 45,302,487 34,788,971 10,513,516 28,678,572 16,623,915 2015 54,055,617 41,828,326 12,227,292 34,471,859 19,583,757 2016 65,617,046 51,464,094 14,152,952 40,368,355 25,248,694 2015.1/4 12,444,834 9,554,481 2,890,354 7,847,282 4,597,552 2/4 12,886,251 10,035,550 2,850,700 8,269,630 4,616,621 3/4 13,529,233 10,320,437 3,208,796 8,602,530 4,926,702 4/4 15,195,299 11,917,858 3,277,442 9,752,417 5,442,882 2016.1/4 15,235,649 11,961,235 3,274,414 9,801,428 5,434,221 2/4 15,526,603 12,225,424 3,301,177 9,531,917 5,994,687 3/4 16,673,828 12,837,403 3,836,426 9,973,704 6,700,125 4/4 18,180,966 14,440,032 3,740,935 11,061,306 7,119,661 2017.1/4 18,215,721 14,276,231 3,939,490 10,898,688 7,317,033 2015. 2 3,825,537 2,921,987 903,550 2,371,444 1,454,093 3 4,306,896 3,362,638 944,258 2,778,359 1,528,537 4 4,278,903 3,304,612 974,291 2,704,458 1,574,445 5 4,235,496 3,250,715 984,781 2,691,515 1,543,981 6 4,371,852 3,480,223 891,628 2,873,657 1,498,195 7 4,760,314 3,676,004 1,084,310 3,117,851 1,642,463 8 4,387,954 3,294,730 1,093,224 2,756,643 1,631,311 9 4,380,965 3,349,703 1,031,262 2,728,036 1,652,928 10 4,822,247 3,764,372 1,057,875 3,064,264 1,757,983 11 4,975,462 3,935,655 1,039,807 3,223,465 1,751,997 12 5,397,590 4,217,831 1,179,760 3,464,688 1,932,902 2016. 1 5,253,205 4,112,611 1,140,594 3,329,492 1,923,713 2 4,766,445 3,703,267 1,063,178 3,037,504 1,728,941 3 5,215,999 4,145,357 1,070,642 3,434,432 1,781,567 4 5,018,060 3,964,341 1,053,719 3,056,577 1,961,484 5 5,259,476 4,133,426 1,126,049 3,235,837 2,023,639 6 5,249,067 4,127,657 1,121,409 3,239,503 2,009,564 7 5,648,848 4,349,314 1,299,535 3,449,101 2,199,747 8 5,660,084 4,300,126 1,359,958 3,344,801 2,315,283 9 5,364,896 4,187,963 1,176,933 3,179,802 2,185,095 10 5,764,123 4,552,331 1,211,792 3,471,295 2,292,829 11 6,207,274 4,970,418 1,236,857 3,848,445 2,358,829 12 6,209,569 4,917,283 1,292,286 3,741,566 2,468,003 2017. 1 5,999,036 4,640,430 1,358,606 3,563,144 2,435,892 2 5,882,168 4,621,447 1,260,721 3,505,132 2,377,036 3 6,334,517 5,014,354 1,320,163 3,830,412 2,504,105 4p 6,070,943 4,775,828 1,295,115 3,720,277 2,350,666 5p 6,298,015 4,964,247 1,333,768 3,837,423 2,460,592 p는잠정치임 - 20 -
3-2. 취급상품범위및운영형태별온라인쇼핑거래액 ( 전년동월 ( 기 ) 비 ) 구분 거래액 취급상품범위별 운영형태별 ( 단위 : %) 종합몰전문몰 online 몰 on/offline 병행몰 2013 13.0 15.3 5.8 11.2 16.3 2014 17.7 16.7 21.1 16.5 19.7 2015 19.3 20.2 16.3 20.2 17.8 2016 21.4 23.0 15.7 17.1 28.9 2015.1/4 18.7 19.3 17.0 19.2 18.0 2/4 21.7 23.1 16.9 22.5 20.1 3/4 17.8 19.0 14.1 19.7 14.6 4/4 19.2 19.7 17.5 19.5 18.7 2016.1/4 22.4 25.2 13.3 24.9 18.2 2/4 20.5 21.8 15.8 15.3 29.9 3/4 23.2 24.4 19.6 15.9 36.0 4/4 19.6 21.2 14.1 13.4 30.8 2017.1/4 19.6 19.4 20.3 11.2 34.6 2015. 2 13.9 13.9 13.8 11.5 18.1 3 20.2 21.1 17.3 20.2 20.2 4 21.2 21.1 21.7 19.8 23.7 5 18.9 19.4 17.5 20.1 17.0 6 24.8 28.8 11.4 27.7 19.8 7 20.8 22.1 16.8 22.6 17.5 8 12.8 14.6 7.6 14.7 9.8 9 20.0 20.3 18.8 21.9 16.8 10 22.0 22.5 20.2 23.6 19.2 11 19.6 20.3 17.2 20.0 18.9 12 16.5 16.8 15.3 15.7 18.0 2016. 1 21.8 25.8 9.4 23.4 19.1 2 24.6 26.7 17.7 28.1 18.9 3 21.1 23.3 13.4 23.6 16.6 4 17.3 20.0 8.2 13.0 24.6 5 24.2 27.2 14.3 20.2 31.1 6 20.1 18.6 25.8 12.7 34.1 7 18.7 18.3 19.8 10.6 33.9 8 29.0 30.5 24.4 21.3 41.9 9 22.5 25.0 14.1 16.6 32.2 10 19.5 20.9 14.5 13.3 30.4 11 24.8 26.3 19.0 19.4 34.6 12 15.0 16.6 9.5 8.0 27.7 2017. 1 14.2 12.8 19.1 7.0 26.6 2 23.4 24.8 18.6 15.4 37.5 3 21.4 21.0 23.3 11.5 40.6 4p 21.0 20.5 22.9 21.7 19.8 5p 19.7 20.1 18.4 18.6 21.6 p는잠정치임 - 21 -
4. 취급상품범위별온라인쇼핑거래액 1) 종합몰거래액 구분합계컴퓨터및주변기기 가전 전자 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2013 29,813,501 2,282,060 3,884,252 30,404 389,324 388,377 95,072 5,417,661 - - - - 2014 34,788,971 2,478,969 4,604,781 23,259 469,258 357,590 100,668 6,443,197 4,400,009 743,390 561,632 738,166 2015 41,828,326 2,579,420 5,408,619 17,905 417,527 349,311 110,064 7,513,697 5,099,246 830,435 717,326 866,690 2016 51,464,094 3,051,988 6,543,345 25,291 437,455 391,249 129,146 9,234,841 6,136,728 936,274 1,057,073 1,104,769 2015.1/4 9,554,481 709,955 1,174,352 4,613 114,762 93,476 27,918 1,628,640 1,097,323 172,370 170,207 188,741 2/4 10,035,550 597,149 1,274,147 3,653 89,913 81,150 24,245 1,874,869 1,247,658 238,733 165,436 223,042 3/4 10,320,437 605,377 1,387,120 4,211 100,588 76,440 23,971 1,669,234 1,096,729 184,936 174,592 212,977 4/4 11,917,858 666,939 1,573,000 5,428 112,264 98,245 33,930 2,340,954 1,657,536 234,396 207,091 241,930 2016.1/4 11,961,235 849,533 1,447,873 6,392 140,415 97,864 34,524 1,988,760 1,309,727 209,982 244,183 224,870 2/4 12,225,424 680,066 1,565,913 5,646 94,196 88,558 30,061 2,207,651 1,436,331 259,604 241,350 270,366 3/4 12,837,403 723,072 1,748,736 5,984 98,803 88,350 28,784 2,050,604 1,296,959 205,046 269,878 278,721 4/4 14,440,032 799,317 1,780,823 7,269 104,041 116,477 35,777 2,987,826 2,093,711 261,642 301,662 330,812 2017.1/4 14,276,231 954,227 1,689,906 5,833 124,373 119,067 38,054 2,441,278 1,541,942 242,991 344,221 312,124 2015. 2 2,921,987 216,409 356,202 1,295 32,307 28,645 8,023 469,198 306,417 49,177 56,177 57,427 3 3,362,638 263,211 409,525 1,608 45,073 33,483 10,885 600,175 407,539 66,040 57,029 69,567 4 3,304,612 210,444 391,271 1,326 33,003 29,760 9,081 628,561 427,817 74,303 57,466 68,975 5 3,250,715 181,664 413,217 1,055 24,571 24,380 7,472 630,860 418,475 82,391 55,412 74,582 6 3,480,223 205,041 469,659 1,272 32,339 27,010 7,692 615,448 401,366 82,039 52,558 79,485 7 3,676,004 216,708 531,443 1,569 39,767 26,477 8,367 607,877 399,152 69,460 59,254 80,011 8 3,294,730 202,298 455,195 1,364 31,952 24,765 7,717 507,083 325,151 54,944 58,029 68,959 9 3,349,703 186,371 400,482 1,278 28,869 25,198 7,887 554,274 372,426 60,532 57,309 64,007 10 3,764,372 209,143 495,154 1,327 30,912 27,725 8,464 705,228 495,576 73,293 64,292 72,067 11 3,935,655 218,193 535,892 1,706 33,839 33,735 12,156 816,996 593,948 79,997 66,150 76,901 12 4,217,831 239,603 541,954 2,395 47,513 36,785 13,310 818,730 568,012 81,106 76,649 92,962 2016. 1 4,112,611 267,978 501,978 2,226 50,778 30,892 11,344 659,340 445,030 61,866 76,534 75,911 2 3,703,267 278,910 452,129 2,208 41,519 31,656 10,721 594,865 377,558 64,156 83,665 69,486 3 4,145,357 302,645 493,766 1,958 48,118 35,316 12,459 734,555 487,139 83,960 83,984 79,473 4 3,964,341 230,996 478,737 1,725 34,043 32,052 10,647 725,063 478,188 84,023 76,542 86,310 5 4,133,426 218,381 526,805 2,149 30,361 28,225 10,086 754,923 490,076 89,316 84,134 91,397 6 4,127,657 230,689 560,371 1,772 29,792 28,281 9,328 727,665 468,067 86,265 80,674 92,659 7 4,349,314 246,767 658,552 1,715 36,514 30,431 9,680 700,107 440,792 77,152 87,123 95,040 8 4,300,126 244,284 618,447 2,301 33,404 29,384 9,485 633,649 392,255 58,989 89,460 92,945 9 4,187,963 232,021 471,737 1,968 28,885 28,535 9,619 716,848 463,912 68,905 93,295 90,736 10 4,552,331 246,150 555,406 2,165 28,608 32,858 10,293 934,409 655,431 80,582 97,526 100,871 11 4,970,418 265,332 630,314 2,450 31,314 37,656 11,060 1,101,563 796,744 93,141 100,209 111,469 12 4,917,283 287,835 595,103 2,654 44,119 45,963 14,424 951,854 641,536 87,919 103,927 118,472 2017. 1 4,640,430 293,377 536,394 2,189 39,034 34,675 11,202 750,041 486,621 64,305 102,045 97,070 2 4,621,447 330,925 560,203 1,705 39,731 38,404 12,700 770,459 473,286 76,630 120,592 99,950 3 5,014,354 329,925 593,309 1,939 45,608 45,988 14,152 920,778 582,035 102,056 121,584 115,104 4p 4,775,828 251,564 626,763 1,743 33,128 40,445 11,050 891,877 552,883 101,474 116,850 120,669 5p 4,964,247 235,652 763,326 1,611 28,955 37,018 10,556 906,801 567,889 106,046 112,757 120,108 p 는잠정치임 - 22 -
스포츠 레저용품 화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : 백만원 ) 꽃여행및기타각종가구예약서비스서비스기타애완용품 1,524,788 1,798,936 1,863,137 2,678,292 1,049,850 4,043,422 - - 26,702 2,235,449 576,322 1,529,453 - - 1,775,907 2,299,498 2,149,029 3,021,948 1,091,692 4,927,139 3,936,197 990,942 25,828 2,752,615 892,279 1,375,314 1,196,601 178,713 1,943,592 3,161,830 2,651,639 3,942,305 1,348,888 6,387,537 5,246,333 1,141,203 23,495 3,295,566 1,054,763 1,622,161 1,377,975 244,186 2,358,891 4,825,926 2,878,286 5,036,649 1,646,331 7,988,865 6,519,065 1,469,800 29,107 3,983,917 1,253,814 1,648,984 1,339,471 309,511 388,499 739,284 622,316 918,988 331,004 1,479,070 1,194,920 284,151 5,550 736,630 227,407 352,018 298,755 53,263 504,291 730,091 664,411 955,028 326,929 1,526,924 1,257,549 269,375 7,707 737,091 233,394 404,557 345,793 58,764 484,837 740,574 628,233 1,038,701 371,130 1,560,998 1,297,182 263,816 4,252 934,441 276,239 414,088 352,540 61,548 565,965 951,881 736,679 1,029,588 319,825 1,820,545 1,496,682 323,861 5,986 887,404 317,723 451,498 380,887 70,611 467,271 1,097,127 714,210 1,197,789 420,301 1,908,416 1,535,318 373,098 6,472 905,954 308,671 369,660 299,526 70,134 628,851 1,133,555 720,198 1,160,443 343,590 1,847,311 1,514,432 332,878 9,395 1,014,731 290,134 405,125 332,663 72,461 611,371 1,207,573 660,045 1,336,893 455,650 1,979,380 1,630,196 349,184 5,117 1,109,320 322,717 405,004 326,977 78,026 651,398 1,387,671 783,833 1,341,524 426,790 2,253,758 1,839,119 414,640 8,123 953,912 332,292 469,195 380,305 88,890 507,581 1,521,972 712,801 1,516,539 507,809 2,267,678 1,811,870 455,808 8,215 1,070,218 321,379 469,298 372,634 96,666 101,593 228,593 182,707 312,810 130,854 450,772 365,638 85,135 1,889 220,192 74,932 105,566 89,172 16,394 150,747 254,389 220,904 298,477 97,416 533,493 426,485 107,008 2,076 234,993 76,023 130,161 111,111 19,050 162,459 251,441 236,291 306,983 104,407 485,270 394,504 90,766 2,449 249,248 74,445 128,173 109,001 19,172 162,916 238,845 211,142 296,787 98,097 485,373 399,144 86,229 3,590 253,315 82,941 134,490 115,709 18,781 178,916 239,805 216,978 351,258 124,425 556,281 463,901 92,380 1,668 234,528 76,008 141,894 121,083 20,811 198,832 241,266 224,717 327,619 115,789 529,570 439,590 89,980 1,455 378,750 87,779 138,019 116,260 21,759 146,745 237,663 197,249 314,985 103,172 511,883 423,785 88,098 1,516 316,077 94,279 140,786 121,005 19,781 139,260 261,645 206,267 396,097 152,169 519,545 433,807 85,738 1,281 239,614 94,181 135,283 115,275 20,008 184,637 302,517 237,567 342,608 100,810 595,968 489,779 106,189 1,715 281,777 86,982 151,837 128,198 23,639 194,085 306,342 214,068 338,907 105,188 603,258 493,487 109,770 2,220 276,357 101,308 141,404 117,992 23,412 187,243 343,022 285,044 348,073 113,827 621,319 513,416 107,902 2,051 329,270 129,433 158,257 134,697 23,560 156,219 368,316 237,573 442,408 164,663 662,125 541,177 120,948 1,935 326,876 103,114 124,845 100,586 24,259 133,802 347,111 222,824 357,373 126,665 591,288 469,205 122,083 2,087 292,962 106,208 110,938 89,362 21,576 177,250 381,700 253,813 398,008 128,973 655,003 524,936 130,067 2,450 286,116 99,349 133,877 109,578 24,299 198,671 368,298 250,084 383,898 116,792 606,950 493,137 113,813 3,356 300,536 93,643 128,850 105,388 23,462 220,805 389,684 245,715 391,284 113,916 618,978 506,889 112,089 3,812 343,351 103,701 131,250 106,896 24,353 209,375 375,573 224,399 385,261 112,882 621,383 514,406 106,976 2,227 370,844 92,790 145,025 120,379 24,646 231,328 369,624 227,576 397,024 120,921 650,016 536,741 113,275 1,957 428,706 105,461 132,934 106,579 26,354 195,799 407,963 216,568 450,792 143,681 675,549 555,067 120,482 1,685 393,983 115,014 128,139 102,093 26,046 184,244 429,986 215,901 489,077 191,048 653,815 538,388 115,427 1,475 286,631 102,242 143,931 118,305 25,626 213,563 443,786 236,695 425,543 137,976 727,209 589,769 137,440 1,837 311,567 97,507 146,758 117,784 28,974 235,370 461,040 246,641 453,483 143,892 758,708 620,384 138,324 2,149 331,277 104,999 153,167 123,155 30,012 202,465 482,845 300,497 462,498 144,922 767,841 628,966 138,876 4,137 311,068 129,786 169,270 139,366 29,904 153,645 468,361 228,841 550,218 209,475 722,347 590,602 131,745 1,724 379,048 113,157 146,701 115,559 31,143 157,661 521,370 229,523 456,714 137,423 762,726 608,264 154,462 2,887 353,225 102,912 142,877 111,587 31,291 196,275 532,241 254,437 509,607 160,911 782,605 613,004 169,601 3,604 337,945 105,310 179,720 145,488 34,232 222,130 424,879 253,921 501,123 141,245 718,159 572,748 145,410 3,959 370,212 114,389 169,241 135,840 33,401 234,043 451,902 241,455 505,661 140,647 748,669 606,728 141,941 3,725 365,538 110,557 178,132 143,188 34,944-23 -
2) 전문몰거래액 구분합계컴퓨터및주변기기 가전 전자 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2013 8,684,360 801,483 220,646 29,324 806,825 126,173 57,720 862,993 - - - - 2014 10,513,516 934,931 357,315 35,172 811,146 113,336 61,881 903,282 711,319 103,187 60,645 28,131 2015 12,227,292 963,605 471,272 32,321 733,668 103,547 58,739 938,262 734,286 106,749 67,301 29,922 2016 14,152,952 934,289 626,218 33,326 903,173 80,127 75,909 996,788 772,480 121,529 72,051 30,724 2015.1/4 2,890,354 240,211 99,193 8,548 202,519 28,491 12,697 233,705 184,342 23,838 17,276 8,249 2/4 2,850,700 220,902 102,469 8,106 157,959 24,305 14,530 230,742 182,144 26,659 15,031 6,907 3/4 3,208,796 229,944 118,601 7,322 185,965 23,127 14,241 206,928 155,319 26,469 17,763 7,376 4/4 3,277,442 272,548 151,009 8,345 187,225 27,624 17,271 266,887 212,481 29,783 17,231 7,390 2016.1/4 3,274,414 255,782 115,830 8,833 239,207 22,400 14,915 248,057 186,251 32,412 20,619 8,773 2/4 3,301,177 203,106 145,832 7,812 196,901 20,009 17,864 239,435 182,816 33,394 16,683 6,542 3/4 3,836,426 215,707 170,021 7,215 233,264 16,452 19,956 216,286 163,654 27,944 17,826 6,860 4/4 3,740,935 259,694 194,535 9,466 233,801 21,266 23,174 293,010 239,759 27,779 16,923 8,549 2017.1/4 3,939,490 275,065 160,998 8,367 280,050 18,797 23,273 272,255 210,262 28,771 22,699 10,524 2015. 2 903,550 71,422 28,562 2,468 57,946 9,019 4,035 65,453 48,899 7,988 5,785 2,781 3 944,258 83,870 31,130 3,228 78,926 9,866 4,497 80,293 63,755 8,315 5,705 2,518 4 974,291 80,591 33,483 2,879 55,078 8,872 4,762 78,198 61,908 8,853 5,339 2,098 5 984,781 63,004 28,124 2,607 50,543 7,655 4,451 76,930 60,237 9,007 4,915 2,770 6 891,628 77,307 40,862 2,620 52,338 7,778 5,317 75,614 59,999 8,799 4,777 2,039 7 1,084,310 82,682 50,897 2,507 65,971 7,934 5,365 71,242 53,660 9,177 6,122 2,283 8 1,093,224 73,610 37,254 2,409 61,455 7,753 4,543 60,083 43,679 8,048 5,763 2,592 9 1,031,262 73,652 30,450 2,406 58,539 7,440 4,333 75,603 57,980 9,244 5,878 2,501 10 1,057,875 84,655 63,245 3,019 57,274 8,722 4,946 81,532 64,253 9,313 5,742 2,223 11 1,039,807 87,202 47,667 2,564 56,686 8,944 5,843 96,774 78,627 10,285 5,517 2,344 12 1,179,760 100,691 40,097 2,762 73,265 9,958 6,482 88,581 69,601 10,185 5,972 2,823 2016. 1 1,140,594 84,443 36,140 2,892 75,449 7,419 4,416 83,655 65,583 9,057 6,369 2,645 2 1,063,178 81,280 33,605 2,940 70,390 7,145 5,304 69,520 50,264 10,207 6,139 2,909 3 1,070,642 90,059 46,085 3,001 93,368 7,836 5,195 94,882 70,404 13,148 8,111 3,219 4 1,053,719 68,395 46,889 2,624 67,362 7,174 5,687 79,519 58,918 12,766 5,573 2,261 5 1,126,049 65,642 46,605 2,905 65,337 6,429 5,329 83,202 64,057 11,336 5,488 2,322 6 1,121,409 69,069 52,338 2,283 64,202 6,406 6,848 76,714 59,841 9,292 5,622 1,959 7 1,299,535 73,335 54,704 2,458 81,046 5,960 6,422 76,256 57,283 10,882 6,036 2,054 8 1,359,958 78,188 69,831 2,296 78,299 5,137 6,322 67,304 49,764 9,116 6,092 2,331 9 1,176,933 64,184 45,486 2,461 73,919 5,355 7,212 72,726 56,607 7,946 5,698 2,475 10 1,211,792 76,076 73,888 3,108 68,975 5,747 6,767 90,320 73,291 8,837 5,489 2,703 11 1,236,857 80,976 61,465 3,393 73,288 7,714 7,313 105,822 88,214 9,466 5,480 2,662 12 1,292,286 102,642 59,182 2,965 91,538 7,805 9,094 96,868 78,254 9,476 5,954 3,184 2017. 1 1,358,606 87,355 51,098 2,493 85,641 6,054 8,399 84,603 66,252 8,486 6,813 3,053 2 1,260,721 94,316 51,534 3,031 85,889 6,069 7,360 83,679 64,230 9,403 7,168 2,878 3 1,320,163 93,394 58,366 2,843 108,520 6,674 7,514 103,973 79,780 10,882 8,718 4,593 4p 1,295,115 80,972 71,411 2,494 72,860 5,679 5,623 91,249 71,909 9,375 7,151 2,813 5p 1,333,768 82,093 71,708 2,799 69,403 5,349 5,667 88,084 66,623 12,009 6,862 2,590 p 는잠정치임 - 24 -