Deep-Dive into Syrup Store Syrup Store I What is Syrup Store? Open API Syrup Order II Syrup Store Component III Open API
I What is Syrup Store? 1. Syrup Store 2. Syrup Store Component 3.
가맹점이 특정 고객을 Targeting하여 마케팅 메시지를 Delivery하고 그 효과성을 검증하는 마케팅 솔루션 Syrup Store 주요 기능 가맹점 1. Targeting OCB 제휴사 S/W 제휴사 ü 제휴사 Needs Base Targeting TPO 마케팅솔루션 2. 노출 POC 선택 ü OCB, S/W, T-map에 혜택 노출 Demo OCB 타겟 고객 S/W 스마트 전단지 SS에서 활 용하는 Inv entory T-map 이용 실적 T ad(3rd party) ü ROI 및 마케팅 효과 검증 Subscription 광고 Inventory 광고 + Marketing Process 기프티콘 제휴사 유/무료 쿠폰* NFC/BLE ü Push 및 Pull 방식 마케팅 전달 Push 신규 제휴사 Pull 4. 효과성 검증 User 3. Delivery Offering OCB/Syrup/기프티콘에서 진행 중인 마케팅/광고 관련 상품이 Syrup Store에서 생 성/노출/관리 되도록 단계적 으로 통합
Syrup Store Component Merchant Tool Proximity Awareness Technology (Check-in) Location Detect Syrup Store Syrup Order Commerce Open API POS SKP Commerce Product Open API
Syrup Store
II Syrup Component 1. Syrup Store Merchant Tool 2. Proximity Awareness Tech 3. Syrup Order
Syrup Store Merchant Tool 1. 2. 3. 4.
Proximity Awareness Tech Proximity Awareness Bluetooth LE(BLE) NFC Tag Wi-Fi Sound ( / ) Geo-Fencing / / 50M / 0.1M (Mobile : 0.04M ) / 35M / 10M / 100M 2.4 ~ 2.5 GHz 13.56 MHz 2.4 GHz 18 ~ 20 KHz - Availability Android : 4.3 ios : 6 Android : 2.3 ios : Android : ios : Android : ios : Android : ios : Action Bluetooth On LCD On, NFC On WiFi On - App Invoke (ios7) Zone User Action App Mobile Web Browser Infra Infra GPS,, Wi-Fi Bluetooth LE, Geo-Fencing, Wi-Fi Product NFC Tag
Proximity Awareness Tech Flow 1 Beacon Beacon ( ) 2 3 Beacon Action ( ) Beacon 4 Beacon (Indoor Map ) 1 2 Geo-Fencing 3 BLE / Wi-Fi 4 Indoor Navigation - GPS,, Wi-Fi (Zone) - Wi-Fi AP / BLE Assist Wi-Fi AP BLE ON - Wi-Fi AP / BLE Beacon (,,, ) - (Check-In) Phone 2 Beacon Tracking
Proximity Awareness Tech Smart Beacon l Smart Beacon Wi-Fi BLE Hybrid Type Beacon l Smart Beacon BLE (ibeacon profile) broadcasting, - Wi-Fi Broadcasting BLE check-in Wi-Fi Beacon check-in : 50M l Smart Beacon Beacon Connecting Beacon BLE SDK
Proximity Awareness Tech Beacon Lite (Dummy) Beacon Smart Beacon Connecting Bluetooth On Scanning Internet Bluetooth On Scanning Internet Connection - - Broadcasting Only - Beacon Internet - Beacon Connection - Background App (ios7 ) - SKT : pebble - ShopKick : shopbeacon - Gimbal : Series 10, Series 20 - Estimote : Estimote Beacons and Stickers - Connection - : Master( ) - Smart Beacon : Slave( ) - Beacon Internet l Beacon Heartbeat check l Beacon (UUID) l FOTA (Firmware update Over The Air) l ( Beacon ) - Beacon Connection - Background App (ios7 ) Product Features - 2 Wi-Fi (IEEE 802.11 b/g/n) - Bluetooth Low Energy 4.0-3 LED (PWR, Wi-Fi, BLE)
Proximity Awareness Tech BLE Agent l Android (Android 4.3 BLE ) Background BLE Scanning BLE Beacon BLE Server BLE Beacon Mapping Target App. l ios (ios 7.0 BLE Scanning noti. ) ios BLE Scanning BLE Beacon ios noti. BLE Server BLE Beacon Mapping Target App Service Application(Syrup, OCB) BLE Target App BLE Service Data BLE_Manager BLE SDK BLE BLE_Service BLE Service Data & App BLE Data BLE Beacon Info State_Machine BLE Data BLE Beacon Info BLE Server BLE Scanning BLE Scanning Android BLE Module
Syrup Order 소개 l Syrup(swart wallet) 주문 l Click Syrup order(결재기능)
Syrup Order
III Commerce Open API 1. Open API 2. Open API
Open API 3 rd Party SK Planet (https://developers.skplanetx.com) Open API API Console SDK App2App BLE Platform Add to Syrup Geo-Fence Platform Merchant Admin (OWP) Product Mgmt. Commerce 9 Components Open API Open API Components
Open API Components Open API OCB/Non-OCB (, /, /, / ) API Review API, Benefit Data API App2App 3rd party SKP API,,, API OCB 3rd Party OCB API BLE Platform Geo-Fencing Platform (OWP) Add to Syrup Merchant Admin Product Management BLE Beacon / Beacon API, BLE API, 3 rd Party API BLE Agent SDK Geo-fencing Zone 3 rd Party Add API Geo-Fencing Agent SDK Syrup API Syrup API 3 rd Party // Syrup App. API SMS/MMS Parsing Syrup API Syrup Store Merchant Admin Targeting, API /, Review Product / API On/Offline Product API
Q&A.