2009-053 대구스포츠기념관활성화방안
차례
표차례
그림차례
요약.,., 3, 212 65 TV. 2011 8 27 9 4 9 2011. 2011 2,,.,.. 2011. i
2002 2003U 36.5 2005 3, 2/3, 1 1 ( 2,269 m2 ).,, FC,.,. FC 5 2010, 3. 9, 8,, ( 2/3 ).,., 80%, (2 2,200).,.. ii
.,., 1,, 1 U,, 2011.,, U, 2011, U (,, )., FC 1 FC 1 FC 2011 1 1 2011 iii
.,. iv
, 2011 2011. 2011. 2002 2003U ( ), FC FC,,.,,.,.,.,.,. FC,,,,,.,,,,., FC v
2003 11 FC., FC, (mes que un club) FC.,.,.,,,,., TV,.,,, OSMU.,.,. FC, () ()..,. vi
, 2/3 ( ).,,.,.,., 2002 2003U.., 2011,,,,,., 2011.,,, 2011., 2011 2011.,., FC 2010 vii
FC 2011. 2011, 2011, 2011.,. ~2010 FC, FC [ ] - - :,, - [2011 ] - - 2011 - - - 2011 2011 2011~ () & () [ ] - - - [2011 ] - 2011 - - - 2011 2011 - viii
1 제 1 장서론
대구스포츠기념관활성화방안 m2
1,,, 2011.., 2011.
대구스포츠기념관의현황및문제점
2 제 2 장대구스포츠기념관현황및문제점 2002 2003 U 36.5 4,788.29 m2 (1 3 ), 1 1 2,269 m2, 2/3. 10 6 ( 5 ), (,,, ). 2002 2003 501 36 5 :4,788.29 m2 (1, 1~3 ) : 2,269 m2 (1, 1 ) 2005 3 4
대구스포츠기념관활성화방안 2005 3 50,020, 2006 20,963 2007 43,967. 2007 5. 2) 2008 72,972, 2009. 2006 493, 2007 453, 2008 712. 80,000 70,000 72,972 60,000 50,000 40,000 50,020 43,967 48,129 30,000 20,000 20,963 10,000 0 2005 2006 2007 2008 2009(~9 월 ),. 2006 1:1, 2007.
2 2008 88.7% 11.3% 2007 86.4% 13.6% 2006 52.8% 47.2% 0% 20% 40% 60% 80% 100% 개인 단체,,,,,.,.,. 2008 14.9% 7.4% 66.4% 11.3% 2007 19.1% 5.7% 65.0% 10.2% 2006 23.3% 5.0% 51.1% 20.6% 0% 20% 40% 60% 80% 100% 시티투어각급학교어린이집 / 유치원기관및단체
대구스포츠기념관활성화방안 2006 2,309, 2007 1,146, 2008 1,223 ( ). 4, 4 2007 2,610, 2008 2,033 3,000 2,500 2,610 2,000 2,033 1,500 1,000 1,146 1,223 500 0 2007 2008 대구스포츠기념관 대구관광협회 ( ). ( ). 4.
2 2 3 4 5 12 6
대구스포츠기념관활성화방안.,,,. 4 5 6 7 8 9 5 105 34 1 2 7 16 7 1 1 47 23 107 33 1 2 7 17 6 0 1 50 23 107 33 1 50 23 54 16-27 11 42 16-17 9 11 1 1 6 3
2 23, FC. 3). [ ] 23 ( ) 1. 2 5. ( 2007. 4. 30 3840 ) 3,. 4. ( 2007. 4. 30 3840 ) 232( ) 23. [ 2007. 4. 30 3840 ].,,.. [ ] 4 () 1. 1. 2. 3.
대구스포츠기념관활성화방안 FC 5 4), 3. FC 2/3 5. 5),. [ ] 4 ( ) 1. 1. 2. 3. 4. 2 1. 3 1,. 4. 5 ( ) 1. 1., 2., 3. 4. [ 2009.10.12 4072 ] 5. ( 2009.10.12 4072 ) 2 1 6.( 2009.10.12 4072 ) 3 1. 4.
2, 80% (2 1,00), (2 2,200) 6).,. 2005 51,400 17.1% 246,950 82.3% 1,650 0.6% 300,000 100% 2006 53,891 18.0% 219,111 73.0% 26,998 9.0% 300,000 100% 2007 47,339 16.0% 213,149 71.9% 35,813 12.1% 296,301 100% 2008 52,800 17.7% 219,474 73.6% 26,109 8.8% 298,383 100% 2009() 53,000 18.6% 226,330 79.4% 5,670 2.0% 285,000 100% 2009() 29,720 14.9% 163,660 82.3% 5,489 2.8% 198,869 100%
대구스포츠기념관활성화방안 1 1 ( 2,296 m2 ). 1,, 2011, U, FC. 1,.
2 1 FC. U,,,., 2020, 2011 U,. 2 3 ().
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2, 2011. 2011. 2011,.., 2011. 2011, 2011. 2011. 2008 2009, 2011 2011,.
대구스포츠기념관활성화방안, FC,.. 9, 1 (4 ), (2 ), (2 ),., (1 ) FC FC.., 3. 2 1,900 80%. 4 7) (2 2 ),.,.
2 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 73.6% 219,474 250,000 200,000 150,000 100,000 20.0% 10.0% 0.0% 17.7% 52,800 26,109 8.8% 50,000 0 인건비일반운영비시설비 FC 2/3 5 () 1 5 ( ).. 8) 1.., FC FC.
대구스포츠기념관활성화방안,,.,,.., 1 1 1, U, 1.
2,.,... 3 1.,, U, 2011, U (,, ) 4. 12 4,,., FC, 2011 1 1, U 1. 9).
대구스포츠기념관활성화방안..,, 2002 2003U., 2002,., U U U.
대구스포츠기념관 현황 및 문제점 < 그림 2-15> 2002 월드컵 상 과 ( ) 2 대구 대회 하 의 전시방법 2003 U ( ) 뿐만 아니라 대구스포츠기념관 내 체험관이나 참여형 콘텐츠 등과 같은 동적인 콘텐츠들이 고장 및 수리 지연으로 인해 제 기능을 하지 못하고 있으므로, 이에 대 한 정비가 필요하다. < 그림 2-16> 작동하지 않는 동적 콘텐츠 27
대구스포츠기념관활성화방안 2011 2011.,., 2008 2009, 2011. 2008 2011, 2009, 2011. 2011 2011 2011.
국내외선진사례분석
3 제 3 장국내외선진사례분석, 2011..,., 2002 2003U. FC FC. FC FC.,,. : FC
대구스포츠기념관활성화방안, 1990 9 18 3 ( 1,422 m2 ). 2001 9 17 1 ~3 ( 4,498 m2 ), 2001 9 27 1 ( ). 10, 2009 144,000 ( ). 10 6 ( 5:30),. 2009 1 20, 30. 1990. 9. 18 : 3 ( 1,422 m2 ) 1999. 8. 16 1999. 11. 26 ( 1 ~3 ) 1999. 12. 23 ~ 2000. 2. 6 2000. 2. 28 ~ 2001. 8. 20 2000. 8. 26 ( ) 2000. 11. 3 ~ 2001. 8. 20 ( 1 ~2, 4,498 m2 ) 2001. 9. 17 2001. 9. 27 ( ) : 1 ( )
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대구스포츠기념관활성화방안,,.,. -Talk Talk,!. ( )! - Talk Talk! (30 ) 1,000, (30 ) 1,000, (30 300 1,000, ( 30-70 ) 3,000, 15,, ( 1 ) 20,, ( 1 ), // 10 ( ),, 1/3 2 OX 30, 60, 7,000~8,000,,, 30, 60, 9,000~11,000, &,,,
3,,,! (IOC ),., SMS.,.,,.,,,,, (),,,, ( )
대구스포츠기념관활성화방안.,.,,.,.,, 1,000, 200~300.,,,.,.,. 2011
3.
대구스포츠기념관활성화방안, 365. FC, FC 120. FC ( 1 ) FC. FC, 130. [FC ] 1 - : F.C. - : 1899 - : - : (Los Blaugrana : ) (Catalanes: ) - : mes que un club( ) FC FC (Camp Nu). (New Field). 10) 1957
3. 98,787, (UEFA) 5. 2010. FC 1 1 6. ~ 10:00~18:30(, 4/6~10/4 20:00), 10:00~14:30, 10:00~15:00( ). FC.,.,,,,. 1,. 17, (13 )///OAPs/ 14, 6.
대구스포츠기념관활성화방안,,,,,, 7., FCBotiga. FCBotiga,,,,,, 2,000 m2. FCBotiga.
3 FC 100, 1920. 1984 9. 3 (1987, 1994, 1998) 3,500 m2, 4.,,,. 19..,., FC FC.
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3, 2003 11., 2006 1,500,. 2005,., FC... FC,,,,..,,,,., FC., 2003 11 FC., FC., (mes que un club) FC,.,.
대구스포츠기념관활성화방안.,., 11. (pair),,. 5 2006 ( ) (Monster 9 Co., Ltd.).,, 11:00 ~ 21:00, 11:00 ~ 22:00 ( 11:00 ~ 19:00, 18:30) ( ) 9,. 2005 2 9, ( 樋口潮 ), 1,000. TV,,,,,,,.
3,, 11.,,,,, 100%,, TV,, 11. 11, < 3-10>..
대구스포츠기념관활성화방안. : 3-30 -, 3, - 60 1. 2 - - 30-60 2. 30 3. TV -,, 4. TV 4 -,, - -, 5.
3 - - - 6. - 9-9 7. - 9, 9 8. -,, 9. : 30 600 ( 60 1,000 ), 200 2 ( ), 10.,,, 11.
대구스포츠기념관활성화방안.,, A,,, () B,,, ( ) C 13) A, B, C (2, 1,000 ), (3, 1,700 ), (6, 2,400 ), (9, 3,300 ), (17, 3,900 )., (, ), 10..,, - A : 3(1,700 ) + 30 (,) + 100 = 1,700 - B : 6(2,400 ) + 30 (,) + 100 = 2,200.. - : 6 (2,400 ) + (600 ) = 1,900 - A : 6 (2,400 ) + (600 ) = 1,900 - B : 3 (2,400 ) + (600 ) = 1,500 :,, :, :, : - 2,400, 2,900 - A : 6 (2,400 ) + (600 ) = 1,900 - B : 9 (3,300 ) + (600 ) = 2,600,,, - A : 3, 45 = 1,500 - B : 4~5, 60 = 1,900 - C : 6, 80 = 2,600
3,,,..,,,.. TV 23 17cm..
대구스포츠기념관활성화방안.,,,,,,,. 2001 12 9 ( 彩の国さいたま芸術劇場 ). ( 池谷直樹 ),.,,,.., TV,., OSMU.,,.
대구스포츠기념관활성화방안
4 제 4 장대구스포츠기념관활성화방안 FC, 3... 2008 2009,,.. FC.,...,
대구스포츠기념관활성화방안. SIV Ltd(Sheffield International Venues Ltd). SIV Ltd Sheffield City Trust(12 Trustees) 14),. SIV Ltd,,,, 12 (8, 4 ) 2 5. SIV 2,400, 400. 730, 8., 5, 3 15)., SIV Enterprises Ltd (SEL), 2 (Tapton Park Golf Course, Catering at Staveley Healthy Living Centre).
4 Sheffield Arena Sheffield City Hall Don Valley Stadium 3,500 ~ 12,500 English Institute of Sport Sheffield 400 (Sheffield International Concert Season) Hillsborough Leisure Centre (25,000 ) Ponds Forge International Sports Centre English Institute of Sport 4 Quest management scores Concord Sports Centre icesheffield Golf Courses 400,000 15.6m state of the art double Olympic ice pad venue 6,000 UK 'Learn to Skate' 4 - Beauchief, Birley Wood, - Tinsley Park, Tapton Park 120,000 Society Golf Days
대구스포츠기념관활성화방안., 1/3.,,. ( ). 2010 2011 2 3 2011.., ( 舊 ) (1 ) ( ).
4,,.. 2011., 2009.,, ( 4-2 )..
대구스포츠기념관활성화방안
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대구스포츠기념관활성화방안.,,,.,,.,,,,,,,.., FC, 2011 U.
4,.,,,, U., 2011. 16)
대구스포츠기념관활성화방안 2011 54,000m2 (33,000m2 ), (17,000m2), (4,000m2 ) 2011 619,, : 27,000m2 (50 100 ) : 20,000m2 U 2012 410 2,000 : 12,000m2 ( 30%,, 6 1 3 70%),,..,,,,,,,,,, 88,,,,,,,.
4,,,,, (,,,,,,, ),,,,., (,, ),.
대구스포츠기념관활성화방안 (Disney's wide world of Sports complex) (Singapore Sports Hub). (Disney's wide world of Sports complex) 200 (Gibson, 1998, 69)., 240 (30) 170. (Singapore Sports Hub),. 17)
4, 2007 6 30, 2011 (Singapore Sports Hub),. Disney wide world of Sports complex.
대구스포츠기념관활성화방안,,,,. 18) 2011.,,.,,,.,,.
4. 2 2011.,,,,,,.,,,,,, 2011. 2011.,
대구스포츠기념관활성화방안 2011. 2011 2011.. 2011 2011,.,.
결론
5 제 5 장결론 2011 2,,.,.. 2011. 2002 2003U 36.5 2005 3, 1 1 ( 2,269 m2 ). FC. FC ()., /,,,. 2011.
대구스포츠기념관활성화방안,. FC, () ()..,., 2/3 ( ).,,.,.,., 2002 2003U.., 2011,,,,,.
5, 2011.,,, 2011., 2011 2011., < 5-1>., FC 2010 FC 2011. 2011, 2011, 2011.,. [ ] - - : ~2010 FC, 2011~ () & (), FC, - [ ] - - - [2011 ] - - 2011 - - - 2011 2011 [2011 ] - 2011 - - - 2011 2011 -
참고문헌 (2007), :,,, 28, 31-65. (2008), :,, 19(4), 176-191. (2007),,, 18(4), 185-196. (2007),,, 18(4), 185-196. (2005),,, 16(4), 753-764. (2009),, CEO Briefing, 233, 1-8. (2005),,, 7, 319-349. (2008),, Andre Smith(2005), Reimaging the city : the value of sport initiatives, Annals of Tourism Research, 32(1), 217-236. Anne-Marie Hede(2008), Devloping a Sport Museum : The Case of Tennis Australia and the Tennis Hertage Collection, Sport Management Review, 11, 92-117. Beatriz Garci a(2001), Enhancing Sport Marketing through Cultural and Arts Programs : Lessons from the Sydney 2000 Olympic Arts Festivals, Sport Management Review, 4, 193-219. Heather J. Gibson(1998), Sport Tourism: A Critical Analysis of Research, Sport Management Review, 1, 45-76.