2011 Entry Cover Sheet 1. Information About Your Company (a) 출품또는대행을하는회사에관한정보회사명 : BRcomm 담당자 : Kim, Hyo Min 핸드폰 : 010-2549-0570 Phone: (82) 2269-9288 Fax: (82) 2269-9287 Work Email: aloha@brcomm.co.kr 주소 : Chunsu B/D 1102, 47-6 Supyo-Dong, Joong-Gu, Seoul, Korea 우편번호 : 100-230 Country: Korea (b) 상을받게되는회사에관한정보 회사명 : Nu Skin Korea 담당자 : Kim, Min Seok 핸드폰 : 010-8721-0892 업 종 Company's Industry ( 출품요강참조 ) : Health Products & Services 회사규모 Company's Size ( 출품요강참조 ) : A 홈페이지 Company's Web Site URL: http://www.nuskinkorea.co.kr 소재지 Company's City & State: Building Revessant, 147-17, Samsung-Dong, Gangnam-Gu, Seoul Country: Korea 2. 회사소개서 ( 상을받는회사소개, 영어 / 한글로 400단어이내 ) In 1984, the Nu Skin founders created a company based on the values of integrity, trust and sustainability. We began simply with an innovative product offering of premium quality and a compelling and viable business opportunity. Today, Nu Skin is differentiated by our ability to demonstrate that we truly have the best people, product, culture and opportunity in the direct sales, skin care and wellness industries. Nu Skin Korea that was established in 1996 is Nu Skin's Korean branch. 3. 출품목록리스트 (List Your Entries) No Category Code Entry Title Korea044 C02 Communications Department of the Year 뉴스킨코리아제2의도약기홍보 Second Growth Period Of Nu Skin Korea Korea045 F01 Human Resources Department of the Year 일하기좋은직장 Great Work Place (GWP)
출품작소개 (Brief Introduction) Category C02 Communications Department of the Year Entry Title 뉴스킨코리아제 2 의도약기홍보 Second Growth Period Of Nu Skin Korea 최근 1 년동안이룬업적 다국적기업뉴스킨코리아 ( 대표유병석 ) 는최근 7년간매년 20% 이상의성장에힘입어 2010년을기점으로제2의도약기를선포하며성공적인물류인프라확장을이뤄냈다. 뉴스킨코리아는이러한성과에집중하여적극적인홍보활동을전개하였고기업의성장과정을대내외적으로알리며긍정적인이미지를쌓아왔으며, 2010년매출 2500억원으로전년대비 36% 성장하는데일조하였다. 구체적인사례로지난 2010년 5월뉴스킨코리아는충북음성군금왕읍일대에서 100억원을투자하여설립하는신물류센터착공식을가졌다. 10여개월의공사를무사히마치고 2011년 2월물류센터를개장하며준공식을개최했다. 이번물류센터는미국본사를제외한전세계 50개국뉴스킨지사중에서유일하게임대방식이아닌직접투자방식으로설립되어세계지사로부터주목받는프로젝트였다. 이에뉴스킨코리아는물류센터착공식부터개장하는모습까지대언론홍보를통해준공과정을알리며뉴스킨의대내외관계자및예비사업자를대상으로노출효과극대화, 기업신뢰도를향상에큰역할을했다. 물류센터착공식및준공식과정은강원지역 KBS, MBC 및지역방송매체와온오프라인신문을통해보도되었다. 또한 2011년 4월, 지역연계성을높여주는뉴스킨의부산지역워크인센터가확장하며해운대센텀시티로이전하였다. 이번리뉴얼오프닝은매출비중이높은부산, 경남지역의뉴스킨회원과의연관성을높이는데큰역할을하게됨으로써중요한사업중하나다. 이에지역소비자를대상으로타깃을세분화하여언론홍보를전개한결과, 부산에서최고구독률을자랑하는부산일보를비롯해다양한온오프라인매체에게재되어노출효과를극대화시켰다. 특히인기리에방영되었던드라마 시크릿가든 의주인공주원 ( 현빈분 ) 의집으로화제가됐던여주마임빌리지를설계한월가디자인박성칠대표가新부산워크인센터를직접설계한점을부각시켜대중의관심을증대시켰다. 뉴스킨코리아는미국유타주에위치한글로벌기업인뉴스킨엔터프라이즈의대한민국지사로서퍼스널케어의 뉴스킨, 건강기능식품의 파마넥스, 테크놀로지의혜택을추구하는 빅플래닛 의 3 개브랜드로사업을진행하고있다. 뉴스킨코리아는사람들에게훌륭한사업기회, 혁신적인제품그리고풍요롭고향상된문화를제공하여삶의질을높일수있게함으로써전세계적으로선의의힘이되는것을사명으로하고있다. Biology/ 보충자료 Web address -신물류센터착공식- < 방송뉴스 > 2010.5.12 충주MBC (07:300~) mms://vodstr.cjmbc.co.kr/provod/today_20100512.wmv 2010.5.12 CCS충북방송 https://www.ccstv.co.kr/n_module/news_board_view.php?board=ccn_news_board&no=3208&page=1&category=3
< 온 / 오프라인뉴스 > http://www.newsprime.co.kr/news/articleview.html?idxno=133522 http://www.etoday.co.kr/news/section/newsview.php?tm=news&sm=0701&idxno=315740 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003234731 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003234730 http://www.asiae.co.kr/news/view.htm?idxno=2010051214043491986 http://www.mt.co.kr/view/mtview.php?type=1&no=2010051214154978391&outlink=1 http://www.newstown.co.kr/newsbuilder/service/article/mess_main.asp?p_index=85681 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003235390 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003235388 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003235387 http://www.asiatoday.co.kr/news/view.asp?seq=357292 http://www.ccdailynews.com/section/?knum=149407 http://www.ajnews.co.kr/view_v2.jsp?newsid=20100813000266 http://www.fnnews.com/view?ra=sent1001m_view&corp=fnnews&arcid=110111103704&cdateyear=2011&cdatem onth=01&cdateday=11 http://www.fnnews.com/view?ra=sent1001m_view&corp=fnnews&arcid=0922197486&cdateyear=2011&cdatemont h=01&cdateday=11 - 신물류센터준공식 - < 방송뉴스 > 2011.2.8 충주MBC(11:46~) http://www.cjmbc.co.kr/_library/vod.asp?path=newsdesk&name=20110208 2011.2.8 CJB청주방송 (14:16~) http://www.cjb.co.kr/onair/vod_view.asp?md=news/0208_4.wmv 2011.2.8 CCS충북방송 https://www.ccstv.co.kr/n_module/news_board_view.php?board=ccn_news_board&no=3208&page=1 &category=3 < 온 / 오프라인뉴스 > http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0004901309 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0004901312 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0004901313 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=001&aid=0004901326 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679413 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679411 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679409 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679408 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679407 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679426 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679425 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679424 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679422 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679421 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679420 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679419 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679417
http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679416 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679415 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679469 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679433 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679468 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679432 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679430 http://www.etoday.co.kr/news/section/newsview.php?tm=news&sm=0799&idxno=404022 http://www.fnnews.com/view?ra=sent1001m_view&corp=fnnews&arcid=110208134037&cdateyear=2011&cdatem onth=02&cdateday=08 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=112&aid=0002167122 http://news.mk.co.kr/newsread.php?year=2011&no=81320 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679990 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679993 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679997 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679996 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680002 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680001 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003679999 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680006 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680004 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680003 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680008 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003680031 http://www.asiae.co.kr/news/view.htm?idxno=2011020815482748772 http://n.ccdailynews.com/section/?knum=198512 http://news.inews24.com/php/news_view.php?g_menu=704110&g_serial=548460&rrf=nv - 신워크인센터오픈 - < 온 / 오프라인뉴스 > http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0005017377 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0005017379 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0005017378 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0005017380 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=102&oid=001&aid=0005017381 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807228 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807227 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807225 http://news20.busan.com/news/newscontroller.jsp?subsectionid=1010020000&newsid=20110421000214 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807223 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807222 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807219 http://news.naver.com/main/read.nhn?mode=lsd&mid=sec&sid1=101&oid=003&aid=0003807217 http://www.fnnews.com/view?ra=sent1001m_view&corp=fnnews&arcid=110420143942&cdateyear=2011&cdatem onth=04&cdateday=20 http://www.fnnews.com/view?ra=sent1001m_view&corp=fnnews&arcid=0922287150&cdateyear=2011&cdatemont h=04&cdateday=20
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