2009-040 경주국제회의도시조성방안
차례 - i -
- ii -
- iii -
표차례 - iv -
- v -
그림차례 - vi -
요약 2008 293 2007 3 12. 2000 2008 104 293 181.73%,.,, 60 6, 53 8. MICE,,,,. MICE, MICE. 1,,,,, MICE 5. 5,, i
, 5,,.,.,,.,,. 2009,,, 7..,,,,,. ii
..,, 5,000. 2007 634, 260 (41.01%). (215, 33.91%).,.,. 1,,, 2012. 5, 300 ( 100 ), 3. UIA ICCA, AACVB. 2008, 300 55.5%, 100 58.5%. 100 300 iii
,... 2,000, 30 10, 2,000m2...., 2,000. 14. 2009 7,, () 2009.,. iv
..........,.,,,,,.,.. v
.,,..,.. vi
1 제 1 장서론 MICE 1),,,,,,,,. MICE,,,. MICE,,,,, MICE. 2008 12 2 MICE,. MICE, MICE. MICE, KOREA MICE Alliance, MICE MICE, MICE. 1,
,,, MICE. MICE,. 2000 3 (ASEM), 2000 1 APEC, 2005 APEC. 1996 12 30., 2005,,, 2007, 2009. MICE., 17 MICE...,,,,,.
1,. 1,,, 2012..,... MICE,,., MICE.
MICE MICE.,,.,,..,,,.,,.
국내외 MICE 산업의개요
2 제 2 장국내외 MICE 산업의개요 MICE Meeting(), Incentive Travel( ), Convention( ), Exhibition(). MICE,,,,,,,,. MICE,,,. 2008 MICE MICE,,. 3. (corporate meeting),,,,. BECA(Business Events Council of Australia) (,,,, ), (corporate business) (association meetings).
CIC(Convention Industry Council).,,,,,.,.,,.,,,,,. SITE(The Society of Incentive & Travel Executives). ICCA(International Congress & Convention Association).,.,.,.,,
2. CIC,,,.. IACVB(International Association of Convention & Visitor Bureau).,,,. UIA(Union of International Associations),,., 300, 3, 5. ICCA UIA, 50, 3. ICCA,. (,, ) ( ) () ( ) ( ). Fair, Exhibition, Exposition
, Exhibition Fair. (International Association for Exhibition Management) Exposition (Exposition) (buyer) (seller).,, Trade Show Public Show., Amusement 21.., MICE. MICE. MICE MICE,.,,. 2005 Convention Industry Council, MICE 1,223 36%, 17%. 2007, 2
2 2,488, MICE. MICE MICE. (UIA ), 2008 11,085 (10,318 ) 7.43%. 2008 2007 2006 2005 2004 11,085 10,318 8,871 8,953 9,160 (%) 7.43 16.31-0.92-2.26 - (2008 ), 5,846 52.74% (53.77%). 2,402 ( 21.67%), 17.06%...., 2005 124 82% 100, 1 2 1%. 31%(336 ) 30%(318 )
.,,,,,,,,.,,, (72,892 ), (36,833 ), (20,119 ), (17,797 )., (725, 7.5 ), (695, 5.4 ), (433, 4.5 ), (369, 4.3 ) (260, 5.4 ), (212, 4.9 ).,,,..,, 3. 48% 52%,,, 1 GDP 0.07%.
2 MICE. 1.2, 10 22.9 (12.1 ) 2., GDP MICE. GDP MICE 0.45%. (645) (9) 0.7%, GDP OECD 30 30., MICE 10 150%. 10 46%, 84.57%, 150.14%.. MICE.. MICE.,,,,,. MICE.,,,.
MICE, 1962 1 5, KOEX ( COEX),,, KINTEX,. COEX ASEM (, ).,,,,.,.,, MICE,,. 2008 3 28 MICE, 5 30 MICE, MICE
MICE. 2,,..,. 2006 2004 8%, 2005 22.8%, 2006 8%, 2005 22.8%, 2006 32.9%..,, MICE, MICE.
MICE,,,,, MICE...,,. MICE, UIA ICCA 1., 9.11. MICE MICE BTMICE,, -., 2015 BTMICE 35%,,,., 6,440, 60% 3,890
2. 2009, 2. MICE, MICE. 2008 5 2 MICE,,, 2008 4 (16.5%), (15%). 20%,.,. (New International Exhibition Centre)..,,. MICE
. 1980, Visitors Bureau,,,,,,., VIParis (Venue in Paris), 2008 1 11. 11,,. Tourism Australia,, 14 13. 2 8 189, 112. 2003 Yokoso Japan MICE,,,. 2007,,,,,,.
2 1,,,,, MICE 5. 5,,, 5,,.,.,,. MICE. MICE,, MICE, MICE. MICE " MICE.,,,,,,, MICE Alliance. MICE Alliance MICE, MICE,,.
국제회의도시의개념및개최현황
3 제 3 장국제회의도시의개념및개최현황 MICE 2005,,,, 2007, 2009,. MICE., 17 MICE. 1996 12 30 1997 3 31.,,,.. 2003 8 2004 2,,
.., (,, ).. 1 5, 300 100, 3. 2 150, 2... (UIA) (ICCA) (AACVB), - : 300 40% - : 5 - : 3 : 100 : 2 2, 2 - : 10 - : 3 - : 2
3 14.,.,,. 2, 30 10, 2,000m2.,,. 600, 30 3. 2,000m2, 30 5.,,,,.,.,
. Ⅰ. 1. 2. 3. 4. 5. 6. :, Ⅱ. 1. 2. 3. 4. Ⅲ. 1. 2. 3. 4. 5. 6. Ⅳ., 1. 2. 3. 4..,.,.
3,. 2005,,, 2007, 2009 MICE. 2005,,, 2005.10.12 4 2007 2007.9.5 1 2009, 2009.3.12 2 - - 7 5 16...,,,..,,.
,,.,.,,,,.,..,,.,,,.,,,.,,,,.
3. 7,., 2009 13( 7), 1 6 2.. 2., 1 5, 300, 100, 3, 2 150, 2.,,. 2009 2009 2009 1 - - - - - - - - - - - 3,000 2,000 3,000
.,,,,,.,,..,,.. 2008 2008. UIA 2009 6 International Meetings Statistics for the Year 2008 UIA (, ). UIA. 1, 2, 3, 4, 5. 5,846 52.74%
3 (53.77%)., 17.06% 2,402. 2008 2007 2006 2005 2004 5,846 52.74 5,550 5,245 5,134 5,201 2,402 21.67 2,052 1,353 1,305 1,366 1,976 17.83 1,978 1,640 1,824 1,859 521 4.70 404 399 426 438 340 3.07 334 234 264 296 11,085 100.00 10,318 8,871 8,953 9,160 2008, 1,079 (9.73%), 797 (7.19%) 2. 637 (5.75%) 3, 575 (5.19%) 4 2 2007 5.. 5 1,366 2,402 75.84%, 14.91% 21.67%.. 2008 637 2007 466 36.70%, 5 308.33%. 2008 575 2007 448 28.35%, 5 179.13%.
2008 2007 2006 2005 2004 (%) 1 1,079 9.73 1,114 894 1,039 1,080 2 797 7.19 598 634 590 552 3 637 5.75 466 298 177 156 4 575 5.19 448 166 168 206 5 467 4.21 393 362 368 361 6 440 3.97 523 434 410 491 7 428 3.86 423 391 341 208 8 413 3.73 414 324 382 336 9 383 3.46 307 239 242 282 12 293 2.64 268 185 185 164 2008 293 (2.64%) 2007 (15 ) 3 12. 2000 2008 104 293 181.73%,.,. 2008 637 (5.75%), 419 (3.78%), 299 (2.70%), 10 2,395 (21.61%) 2,133 (20.67%). 2008 125, 2 7, 2007 10. 2008 60, 31 14, 2008 53
3 38.,, 3 40. 2008 2007 2006 2005 2004 (%) 1 637 5.75 466 298 177 156 2 419 3.78 315 363 294 221 3 299 2.70 229 179 189 190 4 249 2.25 298 316 245 219 5 193 1.74 161 139 162 133 6 150 1.35 126 58 56 47 7 125 1.13 121 89 103 109 8 116 1.05 7 88 96 104 31 60 0.54 42 37 23 6 38 53 0.48 50 33 22 17 2. 2008 11,085 (10,318 ) 7.43%, (2,402 ) 2008 (2,052 ) 17.06%. 2008 2007 2006 2005 2004 (%) 1 637 26.52 466 298 177 156 2 575 23.94 448 166 168 206 3 293 12.20 268 185 185 164 4 216 8.99 197 163 181 170 5 131 5.45 111 93 106 99 6 83 3.46 79 52 61 84 7 64 2.66 89 68 74 99 8 55 2.29 51 41 35 58 9 42 1.75 36 39 28 31 10 39 1.62 56 25 32 28
2008 637 (26.52%) 1, 575 (23.94%) 2. 293 3. 216 4. 2008 2007 2006 2005 2004 (%) 1 637 26.52 466 298 177 156 2 150 6.24 126 58 56 47 3 125 5.20 121 89 103 109 4 75 3.12 88 80 82 88 5 68 2.83 54 16 6 24 6 60 2.50 42 37 23 6 7 55 2.29 60 44 44 64 8 53 2.21 50 33 22 17 9 50 2.08 48 41 35 58 10 49 2.04 39 30 37 31 2008 637 (26.52%) 1, 150 (6.24%) 2, 1251 (5.20%) 3, 75 (3.12%) 4.,, 60 6, 53 8. 2008 2007 2007 101~500 (45.97%), 100 (27.17%)
3. 500 73.14%. ( ) 100 101~500 501~1,000 1,001~3,000 3,001 2007 919 1,555 453 319 137 3,383 (%) 27.17 45.97 13.39 9.43 4.05 100.00 2006 632 1,515 678 521 128 3,475 (%) 18.19 43.60 19.51 14.99 3.68 100.00 2005 300 1,055 369 252 108 2,084 (%) 14.4 50.62 17.71 12.09 5.18 100.00 2007, 439 500 372 (84.7%). 500 244 66.3%. 100 30 12.8%, 101~500 114 48.7% 500 144 61.5%. ( ) 100 101~500 501~1,000 1,001~3,000 3,001 159 213 35 20 12 439 60 184 65 38 21 368 30 114 42 40 8 234 19 7 8 5 1 40 8 8 3 4 0 23 7 4 1 0 0 12 10 1 0 1 0 12 3 3 2 1 2 11 2 3 0 0 0 5 12 6 4 1 0 23 310 543 160 110 44 1,167
2007 1,507 2006 1,438 4.8%, 612 (40.6%), 417 (27.7%). 2007 38 417 374 66 612 1,507 (%) 2.5 27.7 24.8 4.4 40.6 100.0 2006 40 428 262 55 653 1,438 (%) 2.8 29.8 18.2 3.8 45.4 100.0 2005 48 456 23.3 44 718 1,499 (%) 3.2 30.4 15.5 2.9 47.9 100.0 2008 634 2007 39.04% 2007 35.92% 120,011., 1998 2007 10 50% (362%), (256%), (90%), (89%), (88%), (80%) 5 10.
3 (%) ( ) (%) 1999 287 7.49 34,038 49.78 2000 292 1.74 33,562-1.40 2001 294 0.68 40,625 21.04 2002 296 0.68 35,100-13.60 2003 298 0.68 34,467-1.80 2004 302 1.34 41,233 19.63 2005 306 1.32 69,941 69.62 2006 420 37.25 79,177 13.20 2007 456 8.57 88,294 11.51 2008 634 39.04 120,011 35.92 2008, 1100~300 (226 ), 2300~500 (105 ), 3500~1,000 (91 ), 41,000 (86 ). 300 352 55.52%, 300 282 44.48%, 239 (52.41%), 217 (47.59%) 2007. 2008 2007 2006 (%) (%) (%) 50 55 8.68 45 9.87 28 6.67 50 ~1 71 11.20 48 10.53 46 10.95 1~3 226 35.65 146 32.02 144 34.29 3~5 105 16.56 76 16.67 76 18.10 5~1 91 14.35 61 13.38 66 15.71 1 86 13.56 80 17.54 60 14.29 634 100.00 456 100.00 420 100.00, 1 2007 17.54% 2008
13.56%, 100~300 2007 32.02% 2008 35.65%. 2008 2007 2006 (%) (%) (%) 50 273 43.06 192 42.11 155 36.90 50 ~1 98 15.46 75 16.45 83 19.76 1~3 177 27.92 137 30.04 120 28.57 3~5 37 5.84 18 3.95 28 6.67 5~1 24 3.79 20 4.39 20 4.76 1 25 3.94 14 3.07 14 3.33 634 100.00 456 100.00 420 100.00 2008 120,011 2007 35.92%. 100 371 58.52% 2007 (267 ) 38.95%, 100 263 41.48% 2007 (189 ) 39.15%. 500 49 (7.73%) 2007 (34 ). 2008 193, (143 ), (133 ), (53 ), (35 ). 30.39% 3, (22.52%), (20.94%), (8.35%), (5.51%), (3.31%) (69.61%).
3 2008 2007 2006 ( ) ( ) ( ) ( ) 193 56,187 179,966 171 35,598 273,760 191 143 31,580 125,701 78 21,211 78,765 82 133 17,756 54,622 105 14,390 48,337 79 53 3,636 19,279 18 1,088 4,181 18 35 1,458 15,285 11 847 24,832 9 21 2,905 10,309 17 573 4,434 3 16 1,189 5,343 20 9,505 37,299 15 12 1,245 5,483 1 23 92 9 7 880 5,123 14 2,486 9,273 5 5 347 850 6 580 3,816 4 5 780 1,448 6 1,276 2,456 2 4 548 1,982 2 302 1,812 2 4 1,500 20,547 2 74 2,950 1 2 99 242 4 329 639-2 115 550 - - - - - - - 1 12 12-635 120,225 446,730 456 88,294 492,658 420 (%) ( ) ( ) 260 41.01 29,408 80,451 / 215 33.91 66,007 285,736 / 86 13.56 10,105 28,488 73 11.51 14,491 51,555 634 100.00 120,011 446,230 2008 634 260 41.01%, 215
33.91% 2007. 86 13.56%, 73 (11.51%). (%) 71 11.20 25,953 107,323 41 6.47 21,689 104,109 36 5.68 10,343 30,361 25 3.94 3,081 15,339 20 3.15 2,451 4,104 18 2.84 1,320 6,944 18 2.84 1,573 3,313 16 2.52 757 9,794 16 2.52 2,616 9,170 16 2.52 355 2,415 A P E C 14 2.21 1,012 1,616 13 2.05 1,191 3,993 13 2.05 4,062 10,249 11 1.74 661 1,212 10 1.58 1,452 5,143 & 10 1.58 607 2,468 10 1.58 1,755 3,610 10 1.58 155 930 2008, 122 634 19.24%, 75, 71, 52, / 43. 2008, 3, 6, 1, 1, 1, 1, 3 16. 5, 2, 1, 1, 2,
3 1 12. (%) 2008 2007 2006 ( ) ( ) 122 19.24 14,935 40,610 85 105 75 11.83 15,819 66,427 66 50 71 11.20 18,306 47,065 31 17 52 8.20 9,983 35,061 25 - / 43 6.78 6,405 13,476 26 28 39 6.15 4,499 12,497 29 38 / 33 5.21 3,912 26,406 14-26 4.10 2,953 10,985 24 10 / 20 3.15 3,303 14,959 12 21 18 2.84 1,680 5,634 25 15 / 16 2.52 4,728 29,312 14 7 15 2.37 3,010 5,782 19 60 14 2.21 2,150 7,684 18 11 / 13 2.05 2,304 7,408 9 10 / 11 1.74 878 3,082 11 7 10 1.58 486 2,180 3-9 1.42 12,573 87,513 13 7 / 9 1.42 832 2,462 4 2 7 1.10 1,851 4,970 4 2 5 0.79 860 1,919 8 3 / 4 0.63 472 800 8 15 / 3 0.47 550 1,350-4 19 3.00 7,522 18,648 8 8 634 100.00 120,011 446,230 456 420 2007, ( ) 176 175, 114.,..
(%) ( ) 175 37.63 54,315 311,378 366,773 176 37.85 31,046 74,258 105,300 114 24.52 7,783 19,110 26,893 465 100.00 93,144 404,746 498,966 2007.,,,,,,,,.,,,. 2007, 1 2,488. 814, 412, 269, 107, 91, 108., 2007 1 2,770. 834, (525), (489), (313).
3 1 (US$) (%) 834 30.11 489 17.65 313 11.30 138 4.98 82 2.96 176 6.35 120 4.33 93 3.36 525 18.95 2,770 100.00, 2007 1 2,982. 987, (683), (519), (320). 1.71% 51, 2.52% 75. 1 (US$) (%) 987 33.10 519 17.40 320 10.73 103 3.45 151 5.06 75 2.52 51 1.71 93 3.12 683 22.90 2,982 100.00
, 2007 1 1,711. 622, (430), (227), (173). 1.52% 26, 2.28% 39. 1 (US$) (%) 622 36.35 227 13.27 173 10.11 81 4.73 39 2.28 73 4.27 26 1.52 40 2.34 430 25.13 1,711 100.00 2007,.,.,,,.
3,,.,,... 2009,,,,,,, 7.. 7. 2,.., Convention, Congress, Conference.,,,,,,.
Seminar, Symposium, Forum.,,,. Fair, Show, Messe..,,,. Event, Festival.,,,...,.,.,.,,.,.,. 1 100~300, 1,000....,,,,,
. 3,,,.., 2000 ASEM, 2001 2002, 2000 5, 2001 4, 2001 9, 2003 3, 2005,, 2008 4, 2008 10,. 2009 7. 7. 6,992m2, 3,450, 24., 14,901m2. 65%. 2, 30
10, 2,000m2.. : 106,612m2 : 18,404m2 36,027 m2 (COEX) : 7,000 : 53 : 30,472m2 : 5,930m2 11,616 m2 (EXCO) : 4,200 : 12 : 114,556m2 : 4,962m2 26,508 m2 (BEXCO) : 2,400 : 37 : 54,876m2 : 7,009m2 7,940m2 : 4,500 (ICC Jeju) : 17 : 53,302m2 : 2,308m2 9,072m2 : 1,500 (KDJ) : 11 : 59,920m2 : 2,946m2 10,627 m2 : 2,000 (CECO) : 12 : 24,281m2 : 7,382m2 2,520m2 : 2,500 (DCC) : 24 : 2000 5 : 2001 4 : 2001 9 : ICC JEJU 2003 3 : 2005 9 : () 2005 9 : 2008 4 (2008 ) 68% 73% 62% - 69% 62% 58%,,, KTX,,
3.. ICC EXPO, KTX,,, KTX ( ) ( ) KTX,,,,,,,, R&D,,... 2006, 19, ICC 29, 14. 2006 7 4,.
ICC KOTRA (+) ( ) ( ) () ( ) ( ) 856 1,600 1,516 710 (125) (290) (60) 2006 8,456 15,168 8,216 2,417 2006 1,936 742 2,879 1,360
경주의지정여건및성공전략
4 제 4 장경주의지정여건및성공전략.,,,,,.,. 1,,, 2012.,...
.,,,..,. 600 1, 600~1,000 4, 1,001~1,500 1 6, 32 1,000. ( ) ( m2 ) 1,100, 1,495 m2 30 4 4 600, 754 m2 30 4 564 800, 799 m2 30 5 1,095 800, 1,076 m2 30 6, 850, 2,389 m2 30 10 1,031 30 3 400,
4., (,, ),,,. 2007~2011. 2009 8., 2011 2014. 2,000m2.,, 2,000m2, 5,001~10,000 m2 2, 20,000m2 1.,, 5,001~10,000 m2 1. 2,000m2.,..,,,,
,.,.,,..,.,, 21.
4 l,,, l,, KTX l, l ( ), ( ) l,. l, l - 4
-,, l 2006~2035 30. l - :, - :, - :, l (1) - : 2006~2010 (5 ) - :,,,,
4.,,,,.,.
14 - - - 8 22 1 1 - - - 9 11 - - 8 - - 2 10 - - - 1 4 48. 5 1, 1 2 14, 2,355 4,702. 8, 2,096 8,384.
4 1 5-1,658 3,316 2 1-270 540 2-1 149 290 3-2 182 364 2-3 62 124 1-34 68 14-2,355 4,702 - - - - - - - - - - - - 14-2,355 4,702 8-2,096 8,384 22-4,451 13,086,..,,, 4.
, 2012.,,,, 5 13..,,,,,,,,, 15 40. 5 2009., 3.,.., 32, 82, 76, 2, 3, 3, 16, 54, 43 311. 2 (, ) 1 (
4 ).,,. ( km2 ) 9.65 1994.8.31 18.1 1994.8.31 4.9 1994.8.31,,. -,, -,, -,, -,, - CT,,,.,,, 165.,,,,,,.
4~10 : :,,,, 4~10 : 3~4 :,,,, 1, 8 9. 9. 10 4. 36, 19.,... 1: -()- - ( )- - - - - - 2: -()-- - -- - ()- - 3: -()- - - - - -
4 - -()- -., 2008 48 6 (510 )., 21 6, (6 8), (6 6), (4 6). 2005 2006 2007 2008 45 44 48 46 12 12 12 11 65 64 69 66 252 216 222 216 70 70 73 68 80 77 86 79 524 483 510 486 3, 10 2006 10, 2007 10, 2008 16., 2008 100 300 8 (50%), 500 6 37%.
2006 2007 2008 50 - - - - - - 50~99 - - 1 10 - - 100~299 2 20 2 20 8 50 300~499 5 50 3 30 2 13 500~999 3 30 4 40 6 37 1000 - - - - - - 10 100 10 100 16 100, 100 300 2006 4, 2007 4, 2008 8, 50 100 2007 3 2008 6 2. 2006 2007 2008 50 1 10 1 10 - - 50~99 3 30 3 30 6 37 100~299 4 40 4 40 8 50 300~449 2 20 2 20 2 13 500~999 - - - - - - 1000 - - - - - - 10 100 10 100 16 100 2~3, 2007 2007. ( ), 33
4 1, 140, 9 6.4%. 2011 9, 60, 200, 15....,,,, 311.,, 3,,,...,,
5,000. 2007 634, 260 (41.01%). (215, 33.91%).,.,,, 4.,.,,...,.,
4. 2, 30 10, 2,000m2.....,, (2009 8 ).. l - : 1,280( 40, 40, 1,200) - : 2011, 2014 - : ( ) - : - : 33,000m2, 17,500m2 : 2,000 ( ) -
:,, :,,,.,,.,., 21,000 m2 ~115,000m2..,,.,. 6,992m2, 3,450, 24., 14,901m2.. ICC 300, ( 270 ).,,.,,,,
4.,. 65%...,.,,.. 2, 30 10, 2,000m2. 63,431m2, 6,992m2, 3,450, 24, 14,901m2.., 33,000m2, 17,500m2 (63,431m2) (116,897 m2 ).,,,..
... 6..,,,,.., (ICC JEJU), (, ).,,,,,,. MICE.,,.,,,
4. 2008 4..,, 4,.,,,.. 5, 300 ( 100 ), 3. UIA ICCA, AACVB. 2008, 300 55.5%, 100 58.5%. 100 300,.
.. 2,000, 30 10, 2,000m2.,. < 4-8> 10....
4, 2,000,. 14 ㆍ.. 500 501~ 1,001~ 1,501~ 2,001 1,000 1,500 2,000 25 16 6 4 4 55 9 9 3 2 3 26 4 5 3 1 3 16 1 3 1 1-6 1 1 1 - - 3 2 2 1 2 1 8-1 1 - - 2 7 3 2 - - 12 2 3-1 - 6 4 1 1 1-7 1 3 1 2-7 3 1 - - - 4 1 2 - - 1 4 2-1 - - 3 - - 1 1-2 10 8 1-1 20 72 58 23 15 13 181 2009 7,, () 2009.,
.. < 4-10> 1,000 3, 2,000 2 7.,,., 1,500 2,000 2,,,,.,.... 13,.,., (, ), ( ), ().,...
4...,,,,.,,.,.,..
.,.,,.,,.,.,..,..,,,,,,,,,.,,,.,,,,
4..,.,.,,,..,....
.,..,..,,,.,,,.,,,,,,.,.,,,,,.
결론
5 제 5 장결론,.,,,,..,.. 300., 2,000....
...,.,,,,,.,...,,..,..
참고문헌 (2007), 2006~2020, (2009), - - (2006), 4 (2009), 2008 (2009), MICE, 29 (2009), 2008 (2008), 2007 (2008), MICE (2008), (1994),