Global Market Report 17-022 Global Market Report 동남아온라인유통시장 현황및진출방안
C O N T E N T S 목 차 요약 / 2 Ⅰ. 동남아온라인유통시장현황 Ⅱ. 국가별온라인유통망특성 12 1. 싱가포르 23 2. 태국 40 3. 말레이시아 48 4. 인도네시아 63 5. 베트남 79 6. 필리핀 88 7. 캄보디아 Ⅲ. 우리기업진출전략첨부. 참고자료 101 103 1. 온라인유통망관련 KOTRA 행사 2. 국가별주요벤더
요약 동남아온라인유통시장개요 국가별온라인시장현황 - 2 -
Global Market Report 17-022 우리기업진출전략 - 3 -
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Global Market Report 17-022 90 80 70 60 50 40 30 20 10 0 싱가포르태국말레이시아인도네시아베트남필리핀 인구비중 (%) - 7 -
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1. 싱가포르 - 12 -
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Global Market Report 17-022 2. 태국 - 23 -
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3. 말레이시아 - 40 -
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4. 인도네시아 - 48 -
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Global Market Report 17-022 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 LPI 세관인프라국제해운물류수준배송추적소요시간 점수 - 55 -
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Global Market Report 17-022 ㅇ ㅇ ㅇ ㅇ ㅇ - 57 -
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Global Market Report 17-022 5. 베트남 - 63 -
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Global Market Report 17-022 80 60 40 20 0 페이스북트위터구글플러스기타 사용자비중 (%) - 77 -
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Global Market Report 17-022 6. 필리핀 - 79 -
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7. 캄보디아 - 88 -
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Global Market Report 17-022 1. 온라인유통망관련 KOTRA 행사 - 101 -
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Global Market Report 17-022 2. 국가별주요벤더 - 103 -
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작성자 싱가포르무역관민유지과장 마닐라무역관현성룡사원 방콕무역관김소선과장 쿠알라룸푸르무역관복덕규차장 자카르타무역관허유진과장 호치민무역관황홍구차장 프놈펜무역관김동준과장 시장조사팀김지혜사원 Global Market Report 17-022 동남아온라인유통시장현황및진출방안 발행인발행처발행일주소전화홈페이지문의처 김재홍 KOTRA 2017년 6월서울시서초구헌릉로 13 (06792) 02) 1600-7119( 대표 ) www.kotra.or.kr 시장조사팀 (02-3460-7593) ISBN : 978-11-6097-272-6 (95320)
동남아온라인유통시장현황및진출방안 Global Market Report