5 RF Module Reader /Writer 3 4 2 1 RFID Tag Host Computer Antenna
RFID TAG
Stock Tracking Availability Improvement Loss Prevention Point-of-Sale Automation
60 50 Return on Investment 57.5 (increase in revenue from improvements in inventory visibility) Cost (million EUR) 40 30 20 10 0 Barcode cost 7 RFID cost James Stafford, Technical Executive, Intellectual Property at Marks & Spencer commented: "This is a continuation of a long-term drive for excellence within food logistics. The end result of the RFID tagging for the customer is even fresher food in their baskets and we have found that this is a key concern for our customers." Keith Mahoney, Logistics Controller, Food Division at Marks & Spencer said: "It is a prime example of how, thanks to our being 100% own brand and the long-term relationships we have with our suppliers, we are able to continue to improve the customer experience in the areas most important to them."