2005 4 Creating the future of Display and Energy Samsung SDI 2006. 1. 18 1

05 4

05 4 ( ) 19,656 22,156 + 2,500 12.7% 1,155 1,424 + 269 23.3% (%) (5.9%) (6.4%) 1,101 803-298 -27.1% (%) (5.6%) (3.6%) 1,242 1,540 + 298 24.0% (6.3%) (7.0%) 779 822 + 43 5.5% (%) (4.0%) (3.7%) 4

05 ( ) 93,218 78,828-14,390-15.4% 7,755 3,083-4,672-60.2% (%) (8.3%) (3.9%) 7,482 2,720-4,762-63.6% (%) (8.0%) (3.5%) 7,417 2,401-5,016-67.6% (%) (8.0%) (3.0%) 5

05 4 560 55 52 15.3 4,410 1,600 6,540 7,030 * MD (Mobile Display) = LCD + OLED 700 64 53 14.9 5,680 1,750 6,980 7,090 11,180 4,590 31,700 43,610 2,100 4 25% 700K MD CRT 870 129 170 71 200 187 60 17,370 5,880 25,500 28,860 / 9 MajorM/S 4 64 High-End (TFT) High-End Slim Vixlim ( Flat) ASP 6

05 ( ) 67,224 22,408 (50.0%) 44,816 (66.7%) 9,161 9,489 (- 0.7%) 66,252 19,173 (40.7%) 47,079 (71.1%) 8,101 9,088 (- 2.1%) - 972-3,235 + 2,263-1,060-401 7

: 05 4 ( ) 14,418 16,181 + 1,763 12.2% 697 (%) (4.8%) 1,023 (6.3%) + 326 46.8% 258-594 - 852 N/A 399 143-256 - 64.2% 925 (%) (6.4%) 451 (2.8%) - 474-51.2% 1,066 (%) (7.4%) 1,188 (7.3%) + 122 11.4% 779 (%) (5.4%) 822 (5.1%) + 43 5.5% 8

: 05 ( ) 61,218 57,189-4,029-6.6% 4,434 1,048-3,386-76.4% (%) (7.2%) (1.8%) 3,555 728-2,827-79.5% 7,476 1,883-5,593-74.8% (%) (12.2%) (3.3%) 7,417 2,401-5,016-67.6% (%) (12.1%) (4.2%) 9

: 05 ( ) 56,645 13,545 (31.4%) 43,100 (76.1%) 57,298 11,579 (25.3%) 45,719 (79.8%) + 653 - - 1,966 + 2,619 3,028 4,186 (- 2.7%) 3,004 6,276 (- 7.2%) -24 + 2,090 10

05 06 06

PDP - 05 05.4Q 05. 4Q 700K 700K - 25%, 126% 560K 12% -4 TV (,, ) 7% 4,410 25% 05.3Q 05.4Q 5,680 - / V4 : 76%/ 05.3Q 95%/ 05.4Q HD : 34%/ 05.3Q 38%/ 05.4Q 42 /50 HD V5(W1) 05 05 Market Leadership 2.1 M - M/S: 25%/ 04 29%/ 05 870K 11,180 141% 04 05 34% 17,370 05 9 12 -#3 - (V4) - 50 Full HD : FPD Int l

05.4Q PDP LCD 13~14 05 PDP ( Hot-Selling Item) - 05.4Q 77%, 132% 130% 325(E) PDP 13 PDP 14 25(E) 04.2Q 4Q 05.2Q 4Q 04.4~5 8~9 12~ 05.1 4~5 8~9 10~11 : NPD Intellect ( 05.12) : GFK Europe ( 05.12) 13

PDP - 06 06 Worldwide 06 06 11M 3.5M 12% 04 11M - 53% -HD -HD PDP -, Event 40 TV PDP : SDI PDP Marketing 7.2M 13% 05 53% 25% Over 50 40 30 06(E) 42 HD SET Magic Price ($2,000 / 06.3Q) 14 -PDP 60% -,, Capa. Device - Set - Full HD Process -

PDP - 06 06 2.1 M 8% 05 48% 3.1 M 25% 06(E) -HD (W1) - 30% 50 HD, -W1 : 3Q 100% #3 6 #4 V4 PDP ) ( 100 : 1 1,500cd W1 PDP ( + ) - Captive 300 : 1 30% - M/S 1 OEM Biz Marketing 15

- 05 05.4Q 4 64M 55M - 05.1Q 05.4Q, CAGR 19% -2 1,600 1,750 M/S Capa. 05.3Q 05.4Q - 3 : 129M/ 04 200M/ 05, 55% M/S: 10%/ 04 13%/ 05-3 05 Capa: 17M/ 04 22M/ 05 129M 4,590 16% 55% 200M 04 05 5,880 / -MajorSet 1 Major M/S Pack -MajorM/S 11%/ 04 15%/ 05 - Pack 26%/ 04 40%/ 05 16

- 06 06 15.6 17% 18.3 06 : 15.6 18.3, 17% - 780M/ 05 900M/ 06, 15% - Note PC, 62M/ 05 75M/ 06, 21% 05 06(E) PC Note PC, 30%/ 05 33%/ 06 06 - Application 15.6 18.3 18% Power Tool : 20M/ 05 45M/ 06, 125% 15% MP3P : 34M/ 05 52M/ 06, 53% 85% 82% 05 06(E) : MP3, Power Tool, DSC, PDA : SDI Marketing - 05 06 Tight 17

- 06 M/S 2 2 06 270 270M -Major 1st Vendor 200M - Application 06 Pack 40% 35% 05 06(E) 50% 05 06(E) 34M/ Product Leadership / 1 Pack, 05 40% 06 50% 30%,SCM 18

MD - 05 05 M/S 1 187M 170M 31,700 25,500 PM OLED TFT CSTN MSTN -CSTN TFT, OLED TFT - QoQ 32% -MAJOR 04 05 System Integration SCM 05.4Q - 52M 6,540 53M 6,980 PM OLED TFT CSTN AMOLED - Mainstream Total Solution Provider 05.3Q 05.4Q MSTN 19

MD - 06 06 06 [ :M pcs] 520M 96 149 275 MSTN 03 640M 0.3 216 252 CSTN 171 780M 0.8 354 298 127 04 05 900M 3 4 TFT 472 310 111 06(E) AMOLED PMOLED SET 05 15% -9 Multimedia - TFT, AMOLED 3 - PMOLED - Application - MP3P Color - PMP Application - Trend 20

MD - 06 Display Total Solution Provider Synergy (AMOLED, PMOLED, TFT, STN) Major M/S PMOLED : Main, MP3 - Module Slim 06 TFT, UFC Cost AM OLED 187M 27% 237M PM OLED -GVE TFT - - Volume Economy Cost Mobile A/V - TPS(Triple Play Service) New Module 05 06(E) CSTN MSTN 21

CRT 05 05.4Q Vixlim Launching / DTV Mainstream : 65% Full Line-up 15.3M 14.9M ( / / 32 /29 /21 3 ) 7,030 59% 7,090 65% 05 2 -Flat 2 05.3Q 05.4Q -AK MASK 21 (2 6 ) 25 /29 - Energy-Saving / CDT(17 / 05.6 ), CPT(29 / 05.3 ) ( ) 22 Vixlim ( 05 ) 420 220 1Q 2Q 3Q 4Q Flat ( 99 ) Vixlim - DTV / CRT M/S 1

CRT 06 TV Vixlim DTV Digital CRT TV DTV 05 06 64% 6.5 TV 191M 196M CPT 157M 145M 13% 2M 13M CRT DTV 7% 05 06(E) Slim Rush - / / -A : 21 /29 /32 05 [ ] 17 CDT / B : 21 /29, 32 C : 21 75% 11M 18M DTV 79% 05 06(E) W/W 15 / 06 05 06(E) 23

CRT 06 2 Vixlim - AK Mask, Glass/DY [ ] [ 06 ] 39% 70% 05 06(E) Process - / Process (L/T 30% ) - System 2, Loss/ L/T Market Leadership (M/S 1 ) Global Sourcing - / M/S Global / Global Operation 24 - / / Process - Global - /

Vixlim Global (6 ) Next Generation Vixlim - ( 06.1 ), / ( 06. ) : 0.8M/ 05 7.6M/ 06 - Depth ( 30cm ) - Low Power, Super Light [ Vixlim Line-up Plan ] 06 07 ) 06 Vixlim Vixlim(Plan) CRT TV Maker Vixlim (32 /29 : 20% ) Slim CRT Leadership (28 WVX / 21 Vixlim Depth Re-Design) Vixlim Next Step 32 Vixlim-II 29 Vixlim-II 28 Vixlim Slim Depth 21 Vixlim-II Depth Re-Design (30cm) Next Vixlim 32 Depth Re-Design (30cm ) Next Vixlim 29 Depth Re-Design (30cm ) 25

AMOLED ( ), R,G,B Full Color Back Light, Color Filter Slim Low Cost <TFT LCD> <AMOLED> Polarizer Glass Color Filter Polarizer Glass Glass Glass Polarizer Back Light Unit Cathode EIL ETL (R, G, B) HTL HIL Anode(ITO) 27

05 : DMB Display 06 : DMB + WiBro All-in-One Mobile TV 2G CDMA, GSM (144Kbps) ( / ) 2005 ~ DMB (7.68Mbps) 1996 ~ 2001 2002 ~ 2003 2004 ~ 2005 2006 ~ 2.5G CDMA2000 (384Kbps) 3G WCDMA (2Mbps) 802.11b WLAN (11Mbps) 3.5G HSDPA (14Mbps) 2006 ~ WiBro (50Mbps) 2000 ~ 2002 2003 ~ All-in-One 06 802.11g WLAN (50Mbps) WiBro( ) WLAN + 100Kbps 1Mbps 10Mbps 100Mbps HSDPA : High Speed Downlink Packet Access, WCDMA : Wideband CDMA WLAN : Wireless LAN, Wibro : Wireless broadband Internet 28

AMOLED AMOLED DMB, WiBro High-End Display Superior Picture Quality Free Viewing Angle 100%/ 10% gray Color Purity Low Grays Contrast [%] Brightness [%] Contrast 100% gray 10% gray Viewing Angle Viewing Angle Unique Slim Module Pol Glass Glass Backlight Unit Pol Fast Response Time (Response Time) (0.01ms) ( ) ( ) 70 25-10 (0.01ms) (0.01ms) (Response Time) (~30ms) (30ms) (100ms ~) 29

시장 전망 AMOLED는 High-End 휴대폰用을 중심으로 성장 Æ 09年 High-End 휴대폰中 48.8% 차지 전망 휴대폰用 Display 시장 High-End 휴대폰用 Display(QVGA 이상) 시장 AMOLED (휴대폰用) 1,214M (CAGR) 1,237M 1,105M (6.2%) (44.8%) 1,034M 410M 320M 48.8% High-End 中 (QVGA이상) AMOLED 비중 45.9% 197M 135M 200M 147M 19.3% 2.2% 3.0M 06(E) 06(E) 38M 08(E) 08(E) 07(E) 07(E) 출처: Display Search ( 05. Nov) 30/20 30 09(E) 09(E) (305.5%)

SDI MD No. 1 AMOLED - PMOLED / Fine Metal Mask LTPS - 02 Pilot Line LTPS - 2.0 QVGA (200ppi), - SDI LITI 300ppi - Non Laser SGS, - M/S 1 31

Roadmap QVGA XGA Tablet PC PMP 7 ~10 XGA TV 4.0 WVGA 16M, 16:9, 233ppi 2.x VGA 300ppi 2.4 QVGA 2.0 QVGA,260K 2.2 QVGA,260K 2.0 QVGA 16M 2.2 QVGA 16M 07 08 32

06 7.9 7.5 = PDP+ +OLED 32% 30% 43% LCD 26% CAGR 81% 1.9 2.5 3.2 38% CRT 31% 0.3 1.0 05 06(E) 02 03 04 05 06(E) 34

06 CAPEX R&D & 90% R&D, 7% CAPEX 1.0 [ : ] 0.5 CAPEX 1.0 100% - PDP #3 6, #4 0.8 - / Cell/Pack - AMOLED LTPS 0.1 - FED, Fuel Cell -Vixlim 0.1 -LCD ( ) 05 06(E) 0.4 R&D 0.5 R & D 0.5 25% 05 06(E) 35