4
5
PART 1, 9 100, 10 12 PART 2 15 CHAPTER 01, 17 01 18 02 22 03 26 04 32 05 MSD 38 CHAPTER 02 45 06 46 07 50 08 56 09 64 6
CHAPTER 03, 69 10 70 11 74 12 78 13 84 CHAPTER 04 91 14 AI 92 15 96 16 102 CHAPTER 05 106 17 108 18 112 19 116 20 ( ) 122 PART 3 127! 128 -! 132 144 7
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P A R T 1
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P A R T 2 01 02 03 04 05
CHAPTER 01 01 02 03 04 05
01 INFINIQ 2001 3 300 SW QA 234 6 1501 www.infiniq.net,. All Products Lead to Us.. 18
........ 다...!.. 3...,, 2.,...... 01 19
,.,.. 1~3,.,,,,....., 20
.. 90 이 6 1.,. IT 앞장서고 있다.,, IT.,. 1 1~2., (2 ), (3 ).,,. 01 21
02 2001 1 133 181 www.payletter.com 2001. 함께.,. 10 K. 22
.,.. 3 1.., 2~3. 133 40%...,.....,. 3 IT.... 02 23
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..!...,. 58,...... 02 25
03 2000 7 27 180 2 14 www.prain.com,.. 2011 50/50,. 2014 12. 3 20. PCG Prain Consulting Group. PR 26
PR. 14 PR. 2000..... 90 10 100. 6 1 15 3. 1. 2008 3....... 03 27
. 9 6.. 6 100%....... 1.... 30%.. 28
.... 03 29
... 100. 100. 2~3...... AE Account Executive. PR. PR...... 30
... 03 31
04 2003 10 10 92 26 36 2~3 www.prototype.co.kr.....,, 32
11,, P&G.,....,,.,. 11%. 8%. 다......,. 04 33
,... PC.,.,...... 34
7. 3, 2.,. 2~3. 04 35
. 54%... 100%, 1.. 36
04 37
05 Merck Sharp & Dohme Corp. 1994 620 2014 8 163 www.msd-korea.com MSD Merck & Co. Inc., MSD Merck Sharp & Dohme Corp.. MSD MSD. MSD, 140 8 1000.. MSD. MSD 620 280 46%, 42%, 14 7. 1994 38
MSD., MSD. working-mom MSD 2005.,,,. MSD...,.,. 05 39
working-daddy. MSD. 100, 15. mom&daddy. 30 40~50.. 2012... MSD. 40
. MSD 13,. 11, 8. MSD. MSD,. Development plan,,., 1:1..,... MSD,.. MSD., EAB Employee Advisory Board 05 41
..,. MSD. MSD,... MSD, 3.,.,, MSD. 42
05 43
CHAPTER 02 06 07 08 09
06 1999 7 156 10 15 www.i-on.net ECM ECM. Content Management System 1, 900.. 3 12, (TTA) CMS I-ON Content ICS6 Server 6 GS. ICS6 CMS. 46
....... movie day barbecue party. 2012 2013 2.., 3 15.,.,,.,..... 06 47
.,.,. 것,.... 와 9. 48
.. 69%, 31%. IT.... 10.,,.. Java, JavaScript, JSP. 06 49
07 2000 8 30 313 www.tourbaksa.com 37.,,.. 2000 8,,,,,,. 50
,.....,. 37.,. 2012, 07 51
, 2013 100. 37.,,,.. 52
. 200 100.. 37.., 1 (?).. 1.. 07 53
.. 4, 100%... 에는. 54
.,.. 07 55
08 2006 11 52 IPTV 1 2 1213 www.gnifrix.com VOD. Game & I, Freaks GniFrix.. 4.,, 56
,.,.. 30~35%.. 게. 2014.. 2014.,.,..,..... 08 57
,,........, 10.....,,.,.. 2012 58
,.,. 2.. 2003,. 08 59
.,. 2006.. TV 게.,. TV,. [INTERVIEW ] HR Q. ( )? A.,....,,?. 60
. Q.? A..,,.. Q.? A..,...,. Q. A.,...,.,. 08 61
[mini interview] _ A.... 5.. 2... 62
08 63
09 2008 11 13 12 4 www.chungmil.co.kr....,,,,, MRO, 64
.. 2008, 44. 1 12, 7 2. 39%.,.. 이. 70%..,.. 5,... 3, 5.. 09 65
.,.......,.., 66
,.,.......,. 09 67
CHAPTER 03 10 11 12 13
10 2005 10 42 78 60 9-42 www.aifabiz.co.kr KOBEI., CMA. 42... 70
3 2.. 4,...... 2005 20 ~30 30 ~40.,. 9, 10 30.. 6, 7 10 71
30. 6,....... 72
.,,.. 4....,..,..,.. 10 73
11 2011 8 21 86 14 8F www.adop.co.kr PX Publisher experience 74
3 DS 15 Won... won, stress out day,,...,. 11 75
,.... 2......,... 76
,,,, IT. 10 6,.... 11 77
12 1954 1 30 98 26 www.unesco.or.kr 1945 9.,,.... 78
.......... 12 79
,...... 80
.....,........... 12 81
. 82
12 83
13 2007 7 446 A www. purplefriends.co.kr..?,... 2007 7 7 84
.. K ( ), C ( ), S ( ), M ( ),, T ( ).....,.. 13 85
...... 6 86
30 100, 9 60 200. 100,.. 2......., 13 87
,..,..,....?.!. 88
.,. 13 89
CHAPTER 04 14 15 16
14 AI 1972 21 8 31 3 www.amnesty.or.kr, AI, Amnesty International.. 21.. 150. 1961 11 1972. 92
..,,,...,.,.. DO and DON T 20. do and don t. 14 93
.,... 90%..,,...,.... 8. 5... 94
NGO.,......,... 14 95
15 2002 12 140 97 8 www.adqua.co.kr AdQUA interactive,,,,.,,. 12., TV. 96
Be the remarkable! Be the Remarkable!.... 140 Remarkable.,... 3. 5.. 4. 3 6 10~15. 6 250..,...,,.,... 15 97
. 6. The SHOWER 이 름의.,.,,,..,..,. 1, 5, 2... 98
,.,,,.. 160.,,,,,.. OFF THE RECORD... 2010.. AdQUArium. TV 15 99
. 1,.,,. 100
,,..,.. 15 101
16 1999 10 26 5 8 www.hunet.co.kr. MBA,,,.. 365,,,. 3. 102
5... 2004.. 5. 10...,. IT.. 3. 14..?,.. 365 365 16 103
.,,, 1 365.?... 1 1000.,..,,,. CEO. 1 500.. 2000.. 54%. 14, 23 8.,. 90, 1.. 7 2 1, 8 9 1, 10 2 1..,. 104
,.,. 16 105
CHAPTER 05 17 18 19 20
17 2012 20 33 11 1008 3. IT.,,,. 108
.. 4000....,...,. 100%.. 20. 20 40... 3...,. 1~2... 17 109
.... 9 12 1.. 줄곧. 2012 6 13 원. 15... 3000.. 110
. SSL KCP HIT500. www.uzzum.com www.purepluscos.co.kr www.amassshop.com 17 111
18 2003 55 PR 11 50 5 www.enzaim.co.kr 2003. PR,, Advertising Research New Media, NGO /, CI BI etc.. Energy One.. 112
Enzaim fund. Health Fund Energy Trip.,,,. 1 1.,,,,. 1 100 ~200.., 30%.,. 3.6.9. 3, 6, 9,. 3.6.9. 3 1.,..,..,,. 18 113
,. 5..,..,,.!, ~..,., 114
., 10,,.,. Health Fund Energy Trip 18 115
19 CIZION 2009 1 4 81 www.cizion.com?. CIZION LiveRe 2007. SRS, Social Reply Service SNS. SNS. 116
SNS. 라이브리. IT,, IT.,. 9. 1.,. 19 117
',. (?).,.. 19.... 29.. 28.5.. Kimmy, Ben.,. ~.,... TF. TF,,.,... 118
,! Play Shop? NO.? NO.....,. 19 119
2030 1.....,..,... CIZION NOIZIC... 5..., 5 5., CIZION... 120
3~4. 19 121
20 2009 3 23 157 www.hanintel.com........ 122
..... 6. 2009. 20. 6,.,,. 29.6. 20. 그.,.... 20 123
.,..,.,,,...... 124
... 한,.,... 20 125
100 7 5 (150 ). blog.naver.com/ youngseoul14.
P A R T 3
2014 6, 100. 2014., 121.!.,., 128
,,.. 100., 100. 8. 2014 7 25,. 2 2014. 4 1, 25.., 129
.,. 100 7 3..,,,. 25,.,. 130
blog.naver.com/ youngseoul14.. 200%,. 7~8. 9, 10. 100. 100. 20. 131
Q.!.,. 4.., 132
,,..... 50,,.., 133
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Q... CEO....,...,. 것. 것?... 135
..,.,.,..,.. 136
Q..,.,..!.,., 100. 그.... 137
.., (?).. 1 4.,.,. 138
100 Q. 139
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Q. 1 100.,.,... 20 4. 22!!. ~.,! ~ 141
? 100 100.. 100 142
.,,..,.,. 100.., SNS!! 143
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