Media Marketing Tool Kit.
한국 IT 산업을이끄는, 2000 년 3 월창간한 ZDNet Korea 는세계적 IT 매체인 ZDNet.com 및 CNET.com 과특약을맺고국내에뉴스를독점공급합니다. 이와함께국내방송통신, 컴퓨팅, 소비자가전, 인터넷, 반도체, 게임분야의깊이있는뉴스를신속하고정확하게서비스하고있습니다. ZDNet Korea 는세계의 IT 정보를한국에알릴뿐아니라, 한국의 IT 뉴스를세계에전하는역할을담당하고있습니다.
User data Analysis Age Specific Job Title Industry & Role etc. 25+ 22% 42% 36% 50+ Assistant level Manager level Head level 4 of 10 IT Industry 40+ 30+ 6 of 10 IT related Role
User status PV Web monthly average(total) 4,200,000 UV Web monthly average(total) 1,300,000 PV Mobile monthly average(total) 2,300,000 UV Mobile monthly average(total) 1,200,000 SNS Follower (Facebook+Twitter) 189,000 Newsletter member 210,000 ZDNet Korea edm opt-in 65,000 Base date : 2017.12
Market Position 국내 IT 신문사중네이버포털에서가장높은점유율을갖는 인기있는미디어 네이버뉴스, IT / 과학 면 Top5 매체중유일한 IT매체 네이버뉴스, IT / 과학 면보러가기 > 가장많이본뉴스 실시간 IT/ 과학면헤드라인점유율 가장많이본뉴스랭킹 ZDNet KR 10.9% 연합뉴스 12.13% 연합뉴스 16.70% 연합뉴스 10.11% ZDNet KR 9.25% ZDNet KR 12.1% 아시아경제 9.28% 한국경제 6.02% 아시아경제 11.10% 한국경제 5.92% 아시아경제 5.61% 뉴스 1 4.40% 서울신문 5.15% 뉴스 1 5.51% 중앙일보 4.40% * Estimates have Naver fulfilling 80 percent of search queries in Korea 2017.10.31 / Top 5 media
Media Kit index 1_Advertisement 2_Contents Creation 3_Global Network 4_Conference 5_SLG Service
1_Advertisement Display AD(Banner) SC SC LB BB SC LB SLB T B FT BB Position Size CTR CPM (SLB) Super LeaderBoard 980*200 0.16% 35,000 (LB) LeaderBoard 728*90 0.12% 12,000 (BB) Big Banner 300*260 0.14% 16,000 RM (RM) Rich Media 300*600 0.13% 20,000 RT (FT) Floating 295*200 0.21% 22,000 (RT) Rectangle 300*180 0.10% 6,000 (TB) Top Banner 210*210 0.11% 8,000 (SC) Scroll 100*200 0.22% 12,000 RT RM RT Currency : KRW Size : Pixel RT Main Page Article Page
1_Advertisement edm Blast edm Blast ( 대량메일광고 ) - 정해진시간에만발송 - 수신자수 : 65K - 오픈율 1~3%, - 클릭율 ( 오픈대비 ) 2~4% - Retail Price : 1,000,000 KRW / once Newsletter Banner - ZDNet KR 뉴스레터 1 일 1 회발송 Newsletter Banner - 수신자수 : 210K - 뉴스레터내단독지면 (SOV 100%) - Retail Price : 5 회발송 (1week) : 1,500,000 KRW
1_Advertisement Facebook posting - Like : 24K - ZDNet KR의신뢰도, 공신력 - 정보로서의호기심자극 - Landing page 설정 > PR page, Micro site, Article - Retail Price : 2,000,000 KRW / once
Media Kit index 1_Advertisement 2_Contents Creation 3_Global Network 4_Conference 5_SLG Service
2_Contents Creation - Advertorial(KR) Special Feature, Interview, Review, > contents sourcing 및 format 논의 Traffic drive : 기사고정, 뉴스레터, 페이스북 Reference - IBM : Click - HPE : Click Price : TBD
2_Contents Creation - Webinar Make & Publish & Promote & Distribute Distribute through ZDNet KR Webinar web Traffic drive : Banner, edm, SNS Price : TBD <Reference : Click>
Webinar WEB Conceptual layout https://webinar.zdnet.co.kr
Media Kit index 1_Advertisement 2_Contents Creation 3_Global Network 4_Conference 5_SLG Service
3_Global Network - Advertorial(ZDNet.com) Global Awareness & Wide Coverage Editorial support from ZDNet KR In-depth Article with an emphasis on Tech & issue > Special Feature, interview, review, column. Traffic drive : ZDNet.com & Search engine Price : TBD + ZDNet KR s Facebook posting
나야나 ( 기사바로보기 ) 네패스 ( 기사바로보기 ) Reference - Advertorial(Global) 엠에스텍 ( 기사바로보기 ) 파수닷컴 ( 기사바로보기 )
Media Kit index 1_Advertisement 2_Contents Creation 3_Global Network 4_Conference 5_SLG Service
4_Conference Make new business opportunities Network with the best Share the latest trends and insights 최신의기술과트렌드를공유하고 혁신을이끄는사람들과의네트워킹으로 비즈니스기회창출을돕습니다. * Image : ZDNet Korea Future Inside 2017
4_Conference_plan Keyword Title Date Venue Target Audience Attendance Marketing 5 th MSC 2018 Marketing Square Conference MarTech : Marketing + Technology 2018.04.11 Four Seasons Hotel IT industry, Digital Marketing Provider, etc. C-level(CMO), Marketer, PR Manager, etc. 450 Cloud+ Security 15 th ACC 2018 Advanced Computing Conference The Next Steps : Cloud + Security 2018.09.05 (TBU) Hotel Shilla IT industry, Government, etc. C-level(CIO,CISO,CSO, etc.), ITDM, IT Manager, Architect, Engineer, Developer 550+ Industry Key Issue - Blockchain - Fintech 2 nd ATS 2018 Asia Tech Summit 2018.11.14 (TBU) TBD IT, FSI industry, Government, etc. C-Level(CFO,CISO,CIO), ITDM, BDM, Manager Engineer, Architect, etc. 600+ 4th industry 2 nd Future Inside TBD TBD IT Company, Government, etc. C-Level, BDM, ITDM, Manager, Engineer, Architect, etc. 500+ * Updated at : 2018.05.02 * Image : ZDNet Korea Future Inside 2017
4_Conference _Reference <Click to see each>
Media Kit index 1_Advertisement 2_Contents Creation 3_Global Network 4_Conference 5_SLG Service Lead Gen.
5_SLG Service *new - Develop New sales opportunity - Develop from Massive DB > Cold Call - Support other promotion > Let PR go easy TM DB From Public Tele-Marketing DB_Initial Filtered DB Web Promotion * Price : TBD LEAD_New
5_SLG Service *wakeup DB Client s OLD, PILEUP DB Target Account - Wake up your old DB > profiling > filtering > nurturing - Use client s target account Tele-Marketing Nurturing Profiling Filtering * Price : TBD LEAD_Filtered
5_SLG Service *custom DB From Client s DB From Public DB Web Promotion - Combined campaign Tele-Marketing - Customizing for client - Make Qualified Leads DB_Initial Filtered Target Account DB DB_Deep Filtered * Price : TBD LEAD_Deep filtered
5_SLG Service process sample Step 1. Share Client s Target Account DB Client s OLD, PILEUP DB Target Account Organization Name Parenting Level Industry 남동레미콘 Child Chemicals & Agrochemicals 닷넷소프트 Top N/A 세스코 Child Professional Services 케이엠더블유 Child Chemicals & Agrochemicals 한국화이바 Top Chemicals & Agrochemicals Step 2. Clarifying Client s Wants - make question for profiling - set screen-out condition - set priority - etc. Tele-Marketing TM Nurturing Profiling Filtering LEAD_Profiled
5_SLG Service process sample Step 3. Profiling DB Client s OLD, PILEUP DB Target Account Q1 : What would be your role in the decision making process around IT infrastructure for your organisation? a. Decision Maker b. Influencer c. Evaluator d. Not involved (Screenout) Q2 : What is your biggest concern/challenge in regards to your virtual infrastructure? a. Expensive and time consuming b. New silos and complexity c. Inflexible scaling d. Limited application support e. Lack of complete data lifecycle management and security f. Underwhelming performance Q3 : When would you be upgrading/implementing a new solution? a. 0 3 Months b. 3 6 Months c. 6 12 Months d. 12+ e. No plans for now Tele-Marketing Nurturing Profiling Filtering LEAD_Profiled
Step 4. Finish 5_SLG Service process sample DB Client s OLD, PILEUP DB Target Account *Client takes, - Deep filtered & profiled LEAD - Enhanced insights to local branch - Suitable preparation for next campaign - Strategy for promotion efficiently Tele-Marketing Nurturing Profiling Filtering LEAD_Profiled
SLG : Sales Lead Generation? - Through all of ZDNet s marketing tool Webinar Make your PR page on ZDNet WEB Lead Gen. Hold your Webinar on ZDNet WEB Hold the conference with ZDNet Find & Ask directly through ZDNet
Thank You. EUNHO JEON 전은호 Team Lead 팀장 02-330-0161 ehjeon@zdnet.co.kr SEIHO KIM 김세호 Manager 과장 02-330-0160 sayho@zdnet.co.kr GOWOON KIM 김고운 Assistant Manager 대리 02-330-0162 gwkim@zdnet.co.kr MINJUNG KIM 김민정 Pro 프로 02-330-0164 mjkim@zdnet.co.kr JUNGTAE HWANG 황정태 Pro 프로 02-330-0165 hwjt01@zdnet.co.kr Media Marketing Team marketing@zdnet.co.kr