Job Satisfaction and Service Quality between Non-regular and Regular workers in Commercial Sports Facilities: Based on Qualitative Method Bokyeon Kim

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1 Job Satisfaction and Service Quality between Non-regular and Regular workers in Commercial Sports Facilities: Based on Qualitative Method Bokyeon Kim & Jinho Choi* Dongduk Women s University

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4 Table 1. Demographic information for study participants Employment status Age Gender Career Regular 1 31 M 3yrs Regular 2 26 M 1yr Regular 3 29 M 5yrs Regular 4 26 M 4yrs Regular 5 28 F 2yrs Regular 6 25 M 3yrs Non-Regular 1 27 M 4yrs Non-Regular 2 33 F 8yrs Non-Regular 3 24 F 3yrs Non-Regular 4 26 M 1yr and a half Non-Regular 5 27 F 7yrs Non-Regular 6 24 F 1yr

5 Fig. 1. Connection map of categories of regular workers related to job satisfaction

6 Fig. 2. Connection map of categories of non-regular workers related to job satisfaction

7 Fig. 3. Connection map of categories of regular workers related to service quality

8 Fig. 4. Connection map of categories of non-regular workers related to service quality

9 Table 2. Number and frequency of coding by categories 1 2 Final category Work on present job Supervision on present job Number of coding Regular worker Non -regular worker Frequency of coding(%) Regular worker Non -regular worker Present pay Opportunities for promotion People on your present job Tangibles Reliability Responsiveness Assurance Empathy Total by employment type Total Fig. 5. Work on present job category of regular workers

10 Fig. 6. Work on present job category of non-regular workers

11 Fig. 8. Supervision on present job category of non-regular workers Fig. 7. Work on present job category of regular workers

12 Fig. 10. Present pay category of non-regular workers Fig. 9. Present pay category of regular workers Fig. 11. Opportunities for promotion category of regular workers

13 Fig. 12. Opportunities for promotion category of non-regular workers Fig. 14. People on your present job category of non-regular workers Fig. 13. People on your present job category of regular workers

14 Fig. 15. Tangibles category of regular workers Fig. 16. Tangibles category of non-regular workers Fig. 17. Reliability category of regular workers

15 Fig. 19. Responsiveness category of regular workers Fig. 18. Reliability category of non-regular workers

16 Fig. 20. Responsiveness category of non-regular workers Fig. 22. Assurance category of non-regular workers Fig. 21. Assurance category of regular workers

17 Fig. 23. Empathy category of regular workers Fig. 24. Empathy category of non-regular workers

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19 Ariani, D. W. (2015). Employee satisfaction and service quality: Is there relations? International Journal of Business Research and Management, 6(3), Bitner, M. J., & Hubbert, A. R. (1994). Encounter satisfaction versus overall satisfaction versus quality: The customer s voice. In Rust, R. T., & Oliver, R. T. (Eds.). Service Quality: New Directions in Theory and Practice (77-94). Thousand Oaks, CA: Sage. Brown, S. P., & Lam, S. A. (2008). Meta-analysis of relationships linking employee satisfaction to customer responses. Journal of Retailing, 84(3), Chang, K. R., Kim, T. H., & Chang, J. (2005). Job satisfaction and organizational commitment of employees in sport industry. Korean Journal of Sport Science, 16(3), Cho, J. J. (2008). Effect of the job satisfaction of casual workers on the service quality: Focusing on fast food. Unpublished master dissertation. Namseoul University. Choi, H. K. (2008). Utility and limit of Qualitative data analysis(nvivo2): A comparison of traditional analysis method and NVivo 2 analysis. International Journal of Policy Evaluation & Management, 18(1), Choi, I. H. (2016). A comparative study of temporary workers and full-time job attitude: focused on the Korea Post. Unpublished master dissertation. Kyunghee University. Choi, J. H. (2010). Graduate students job satisfaction, organizational commitment, organizational citizenship behavior and perceived service quality provided from their academic adviser in the graduate school of physical education. Journal of Sport and Leisure Studies, 41, Choi, M. M., & Hyun, J. H. (2006). A qualitative study on burnout of social workers in medical setting. Journal of Korean Social Welfare Administration, 8(1), Davis, K., & Newstrom, J. (1985). Human behavior at work: Organizational behavior. New York: McGraw-Hill.

20 Eun, H. G., & Lee, S. C. (2005). The causal relationships among job satisfaction, organizational identification, organizational commitment and turnover intention in sports centers instructor. Journal of Coaching Development, 7(1), Gronroos, C. (1990). Service Management and Marketing: Managing the Moment of Truth in Service Competition. Lexington, MA: Lexington Books. Jabnoun, N., & Rasasi, A. J. AL. (2005). Transformational leadership and service quality in UAE hospitals. Managing Service Quality, 15(1), Kim, M. L., & Chen, H. J. (2007). Casual model among job satisfaction, organizational identification and personal service quality of commercial sports center organizational member s. Journal of Korean Physical Education Association for Girls and Women, 21(1), Kim, S. H. (2011). The effect of the communication satisfaction on job satisfaction and organizational commitment of personal trainer in fitness center. Journal of Coaching Development, 13(3), Kim, S, J., & Choi, Y. J. (2015). The effects of regular and contingent worker s job satisfaction on service orientation: focusing on domestic hospital workers. Productivity Review, 29(4), Kim, S. S., Park, J. S., & Kim, S. D. (2011). Relationship between human resource management perceived by sport center employees and organizational commitment. The Korean Journal of Sport, 9(3), Kim, T. J., Won, D. Y., & Kwag, M. S. (2013). The structural relationships among emotional intelligence, exchange relationships, organization commitment, and job performance of the fitness center instructors. The Korean Journal of Physical Education, 52(5), Kim, Y. K., Jun, H. M., & Ha, J. W. (2001). The relationship between the level of employees job satisfaction and the level of customers satisfaction in service of sports centers. Korean Journal of Sport Management, 6(2), Kim, Y, S., & Lee, Y. M. (1999). A study of the factor of job satisfaction of temporary help service workers and regular workers. Korean Journal of Industrial Relations, 6, Koehler, L. (1988). Job satisfaction and corporate fitness managers: An organizational behavior approach to sport management. Journal of Sport Management, 2, Koh, E, H., Lee, Y, S., Park, Y, O., Cho, S, S., & Hwang, M, K. (2009). Gender Impact Assessment of the National Posting Project of Licensed Exercise Instructors. Korean Journal of Sport Science, 20(4), Lee, E. J. (2013). The effect of sportscenter GX program service justice on the customer satisfaction and relationship marketing. The Korean Journal of Sports Science, 22(6), Lee, E. W. (2009). Difference in wage and job satisfaction between regular and non-regular workers. Journal of Korean National Economy, 27(3), Lee, J. H. (2012). The effect of caddies exchange relationship in golf course on job satisfaction and service performance. The Korean Journal of Physical Education, 5(12), Lee, J. S. (2004). A study on the job satisfaction of resort employees depending on their employment type. Unpublished Ph. D. dissertation. Kyonggi University. Lee, N. I. (2012). Phenomenological clarification of the distinction between the quantitative and the qualitative research. Research in Philosophy and Phenomenology, 55, Lee, T. H. (2013). The relationships among the internal marketing factors, job satisfaction, service-commitment, and customer service orientation in military base golf club. Unpublished master dissertation. Konkuk University. Lim, J. P., & Park, M. S. (2008). A study on the influence of internal service quality, employee satisfaction and job satisfaction of a golf course have on customer satisfaction. Journal of Sport and Leisure Studies, 33, Ministry of Culture, Sports and Tourism. (2015). Sports facilities status of nationwide registration report. Ministry of Culture, Sports and Tourism. Research report. Na, C. I. (2005). A study on the difference in job satisfaction between contingent and regular employees: focused on those employed by financial companies. Unpublished master dissertation. Cheongju University. Park, S, H., & Yoon, Y, J. (2011). Analysis on the Problems to Improve Working Environment of Sports for All Instructors. Journal of Korean Society of Sport Policy. 9(1), Piriyathanalai, W., & Muenjohn, N. (2012). Is there a link? Employee satisfaction and service quality. World Journal of Management, 4(1), Putti, J., Koontz, H., & Weihrich, H. (1998). Essentials of Management: An Asian Perspective. Singapore: McGraw-Hill Richards, L. (2002). NVivo2. CA: Sage Publications Software. Smith, P. C., Kendall, L. M. & Hulin C. L. (1969). The

21 Measurement of Satisfaction in Work Retirement. Chicago: Rand McNally. Song, K. S. (2003). A study factors affecting job satisfaction and organizational commitment of social workers in the public sector. Unpublished Ph. D. dissertation. Daejeon University. Statistics Korea(2016). Economic activity census. Statistics Korea. Research report. The Academy of Korean Studies. (n.d) encyclopedia of Korean Culture. Retrieved November 21, 2016, from Xie, D. (2005). Exploring organizational learning culture, job satisfaction, motivation to learn, organizational commitment, and internal service quality in a sport organization. Unpublished Ph. D. dissertation. The Ohio State University. Yang, J. H. (2015). A comparative study on job satisfaction between regular and non-regular workers in hospitals. Health Policy and Management, 25(4), Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1990). Delivering Quality Service: Balancing Customer Perceptions and Expectation. New York: The Free Press.

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