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14 AMA. (1960). Marketing Definitions: A glossary of. marketing terms. Chicago: AMA. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice : A review and recommended two-step approach. Psychological Bulletin, 103(3), Bagozzi, R. P., & Youjae, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), Brady, M. K., & Cronin Jr, J. J. (2001). Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, 65(2),

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16 A Study on Development of Service Quality Scale in Korea Professional Sports Team Ki-Tae Yim Kangnam University Key Words:

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