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15 Structural Relationship among Brand Evaluation, Brand Identification, Brand Relationship, and Brand Loyalty towards Professional Baseball Title Sponsors Kwang-Soo Lee, & Jung-Hee Jung University of Soonchunhyang Key Words:

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,...... The Effect of Cosmetic Companies CRM Activities on Relationship Benefits, Relationship Commitment and Brand Switching Reduction Intention Department of Fashion Design, Sungkyunkwan University Lecturer