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2 HMG S STAGE 10 Travel for November 20 Eyes-On 28 Clip for November 30

3 HMG S VIEW

4 HMG S TIME 60 Figures of HMG 62 Together 66 Core Value People 68 Better 78 Future News Mail Box / Quiz 103 Publisher Director Publication ( ) MotorsLine@hyundai.com Facebook: Planning & Design DEZIGN Print Cover CopyrightHyundai Motor Group All Rights Reserved <MOTORS LINE> Hyundai Motor Group Monthly Magazine

5 HMG s Stage

6 TRAVEL FOR NOVEMBER / A great nation combining two great cultures Is it an Asian or European city? A charming mix of two distinctive cultures, Istanbul glows with a unique charm, neither Asian nor European. Its people also share this characteristic. On the outside they may look European but the share the family-oriented culture of Asia. This similarity in culture has made Turkey a close friend to Korea. Full of beautiful landscapes and natural beauty, Turkey offers something new for people who travel through the country. When travelling through Turkey, it does not take very long to realize why it is called the Jewel of the Mediterranean Sea. TextPhotoTranslation / 10 / 11

On the outside they may look European but the share the family-oriented culture of Asia. This similarity in culture has made Turkey a close friend to Korea.

7 3 Architecture & Cultural Relics UNIQUE CHARMS OF UNLIKELY COMBINATIONS Thanks to the ancient architecture, still standing strong, Istanbul has become a cultural museum of both the East and West. Conquered by powerful kings of two very different religious culture, Ayasofya Museum, a once church that was turned into a mosque then a museum, became the witness of Istanbul under changing influences. Ironically, the resulting combination has a mysterious charm to it although two influences were bitterly confrontational each other. The Blue Mosque(Sultan Ahmet Camii) is majestic and beautiful in its own right / 4/ 2/ 5/ 3/ / 12 / 13

Conquered by powerful kings of two very different religious culture, Ayasofya Museum, a once church that was turned into a mosque then a museum, became the

8 Turkey boasts many natural wonders. For example, the landscape of Cappadocia, which was carved by wind and water out of the volcanic rocks off Mount Erciyes, offers out of this world views which simply cannot be found anywhere else. In fact, it was chosen as the home of Luke Skywalker for this very reason. The Fresco paintings at the museums in the city of Goreme are also a must-see for those who visit Cappadocia. If you want to relax by the beach, Antalya is a great place to go any time of the year with guaranteed sunshine more than 300 days a year. Lined with palm trees, it is one of the most popular vacation spots for Europeans with its beautiful beaches and crystal clear blue water / 2/ 3/ 4/ 5/ / 14 / 15

anywhere else. In fact, it was chosen as the home of Luke Skywalker for this very reason.

9 1 Cuisine AN UNFORGETTABLE EXPERIENCE IN MANY WAYS Turkish cuisine is widely regarded as one of the three best cuisines in the world, along with French and Chinese food by many. The kebab is the best known dish of Turkish cuisine, normally a pide or bread stuffed with slices of roast beef, lamb or chicken, and various vegetables. In some ways, much like a sandwich. Pide, a thin bread baked in a traditional oven is also regarded as the predecessor of Italian pizza. In winter, Chorba soup is highly recommended and comes in many different flavors. Turkish cuisine has many sweet desserts much like in many western countries, Dondurma being the most popular. Dondurma means ice cream in English, but it has a much more sticky texture compared to western ice creams. Cay(black tea) and Turk Kahve(coffee) are also popular after dinner and have become a part of the culture / 2/ 3/ 4/ 2 / 16 / 17

Pide, a thin bread baked in a traditional oven is also regarded as the predecessor of Italian pizza. In winter, Chorba soup is highly recommended and comes in many different flavors.

10 Cultural Attractions UNIQUELY TURKISH AND UNFORGETTABLE Turkey is one of the few places in the world where Semas are performed and it is highly recommended that visitors take the time to watch. These Muslim rituals often include singing, playing instruments, dancing, the recitation of poetry and prayers whilst wearing symbolic attire. If you are in Cappadocia, a hot air balloon ride is the best way to fully appreciate the spectacular sights. The ride starts at dawn and you may think that you know how it would feel to be in a hot air balloon but it is truly beyond your wildest imagination. If you are in the area, go for it. It s not cheap but you will never regret it. When you are worn out from travelling, it s time to pay a visit to a Hammam, the Turkish bath, one of the oldest Turkish traditions still appreciated by many. A bath in the Hammam will take you right back to ancient times as the practice and facilities have remained the same for hundreds of years. If you feel extra weary, spend some time lying on the hot marble stones to re-energize yourself for the next day of your journey. 1/ 2/ 3/ 4/ / 18 / 19

If you are in Cappadocia, a hot air balloon ride is the best way to fully appreciate the spectacular sights.

11 EYES-ON / Taksim Square Akmerkez Rumeli Hisar Bebek Starbucks Grand Bazaar Galata Bridge Balik Ekmek Illust (HOT SPOT) / 20 / 21

12 / 23 / 22 EYES-ON / Ozgu Koyluc Yeliz Basa

13 EYES-ON / TRAFFIC CULTURE TURKEY vs KOREA Text Photo / 24

14 A city with a variety of modes of transport The Bosphorus bridge that crosses the Bosphorus strait in Istanbul literally connects Europe and Asia. In Istanbul one can see these two continents and cultures combined, especially in the old district Asia s influence is clear, while in the newly developed areas along Istiklal Street the buildings and features found are not unlike those in many European cities. Morning in Istanbul is much like that in any other big city, busy with people rushing to work. However, how people travel is different from most other cities, with many people use Vapurs(Large Ferries) and Dolmus (Shared Taxis). Dolmus is one of the most popular means of transport in Turkish cities. It runs along a set route just like a bus but you can get off anywhere. It is very convenient but be sure to check the fare since it changes often. Strict rules regarding traffic violations Although Turkey is surrounded by oil producing neighbors the price of fuel is rather high. Furthermore, there are strict rules regarding traffic violations with an individual s drivers license being taken away after three violations. You then have to wait a full year before applying for a new license, and then have to pass an interview with a psychiatrist, which many applicants fail One unique feature of Turkish buses is the division into separate sections for male and female which is rooted in the Islamic culture. So be careful before you sit down! / 26 / 27

and features found are not unlike those in many European cities. Morning in Istanbul is much like that in any other big city, busy with people rushing to work.

15 / 28 / 29 CLIP FOR NOVEMBER / Illust ISTANBUL (Hyundai Assan Otomotive Sanayi) (3rd Bosphorus Bridge Project) (Hyundai Rotem Turkey Istanbul Office) (Hyundai Amco Insaat Sanayi ve Ticaret Limited Sirketi) (GLOVIS Turkey) (INNOCEAN Worldwide Turkey, IWTr) IZMIT (Hyundai Assan Otomotive Sanayi Ticaret A.S) (MTR-MOBIS Automotive and Module Industry A.S) (Hyundai Hysco Tr Otomotiv Celik Urunleri A.S) ADAPAZARI (Hyundai Eurotem)

(GLOVIS Turkey) (INNOCEAN Worldwide Turkey, IWTr) IZMIT (Hyundai Assan Otomotive Sanayi Ticaret A.

16 / 31 / 30 / Text SEOUL ISTANBUL STOCKHOLM

17 HMG s View

18 NOVEMBER NIGHT / Memories of Night Text Illust / 34 / 35

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20 / 39 / 38 / Text Photo

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22 / YEOSU MOKPO Text Photo / 42 / 43

23 BUSAN GYEONGJU CHEONGDO / 44 / 45

24 / 47 / 46 / Text Illust

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26 / 51 / 50 Night Scene / Text

27 / Text Bedroom Styling / / / / / 52 / 53

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30 HMG s Time

31 FIGURES OF HMG / / 60 / 61 HYUNDAI MOTOR GROUP IN NUMBERS

32 / 63 / 62 Text H-festival TOGETHER /

33 TOGETHER / Text HYUNDAI CARD HYUNDAI LIFE HYUNDAI CAPITAL HYUNDAI COMMERCIAL 2013 PLAY LEAGUE / 64 / 65

34 CORE VALUE PEOPLE / / 67 / 66 EPISODE 10 Super Hero Action Guide Mini Interview

35 BETTER / Text Photo YOUNIQUE VELOSTER / 68 / 69

36 / 70 Info YOUNIQUE VELOSTER PYL THE FACTORY / 71 VMS

37 BETTER / Interbrand EST LOBAL RAND GLOBAL BRAND VALUE SOARS Text HYUNDAI MOTOR KIA MOTORS / 72 / 73

38 / 75 / 74 BRILLIANT CUBE GWANGJU DESIGN BIENNALE 2013 KIA SURPRISE WEEKEND % $9, % $4,708

39 BETTER / / 77 / 76 HYUNDAI POWERTECH SHANDONG Mini Interview Text Shandong, China

40 FUTURE / / 79 / 78 Text Mini Interview Kara Sea 1,143km Chukchi Sea 675km Laptev Sea 1,097km East Siberian Sea 1,260km 4,254km(2,297)

41 MOTORSLINE CLASS FOOD Timing MOTORSLINE / 81 / 80 Text / Photo Recipe BAKING TIME

42 MOTORSLINE CLASS MONEY Timing MOTORSLINE / 83 / 82 Text INVESTMENT TIMING

43 Timing Text / Photo GOOD TIME TO TRAVEL MOTORSLINE CLASS INFORMATION MOTORSLINE / 84 / 85

44 Timing Text / Photo ATOP [ ATOP ] WR-07G MOTORSLINE CLASS SHOPPING [ Progetti ] Cube RnD_Time(P06R) MUTEWATCH [ MUTEWATCH ] POPPY RED THE CLOCK Progetti NAVA Umbra [ Umbra ] BLACK [ NAVA ] TIME3J MOTORSLINE / 86 / 87

45 For more information, please visit our website( 11 VOL.171 ; NOVEMBER KOREAN ENGLISH KIA MOTORS KIA MOTORS BECOMES OFFICIAL SPONSOR OF THE 2013 FIFA YOUTH WORLD CUP HYUNDAI MOTOR SIGNING OF MOU WITH THE RED DEVIL, TO WORK TOGETHER SUPPORTING THE KOREAN NATIONAL SOCCER TEAM AT THE 2014 FIFA WORLD CUP On October 12, Hyundai Motor signed an MOU to become an official partner with the Red Devil, the Korean National Team s Supporters Group. The official slogan design was also unveiled on the same day. As an official sponsor of the 2014 FIFA World Cup, Hyundai Motor declared its commitment to cultivating the positive supporter s culture through a wide variety of activities. The official support slogan selected through a competition is Julgyera! Daehanmingook!, which means Enjoy to the max, Rep. of Korea. Although the World Cup is still almost a year away, the Red Devil and Hyundai Motor have set the stage for Korean soccer fans with their slogan. Kia Motors was an official sponsor of the 2013 FIFA Youth World Cup, which was held in the United Arab Emirates between October 17 and November 8. Teams from 24 nations including Brazil participated in the event which was played out over 52 games. Kia Motors provided 80 official vehicles to ensure smooth logistical arrangements for players and staff. Kia Motors also undertook a number of marketing activities such as billboards and Kia Motors vehicle show cases. / 88 / 89

46 HYUNDAI STEEL HYUNDAI STEEL 2013 GLOBAL CUSTOMERS CONVENTION HYUNDAI MOBIS COMPLETION OF ELECTRONICS RESEARCH LAB FOR DEVELOPMENT OF ADVANCED TECHNOLOGIES Hyundai Steel hosted 2013 Global Customers Convention from October 6 to 10. Over 80 people from 18 countries including CEOs and media reporters from all over the world participated in the event and created a shared understanding which will enhance collaboration in the future. Vice Chairman & CEO of Hyundai Steel, Seung-Ha Park, thanked the participants for their continued efforts which had led to the completion of the third blast furnace on September 13. The participants toured the Dangjin Steel Mill, Incheon plant and Hyundai Motor Asan plant, leaving with an even better understanding of Hyundai Steel s competitive edge. Hyundai Mobis has created a new Research Center for electronic components, and in particular research for the development of the core components of green vehicles and other high tech devices of the future. The team has become an independent unit within the Yongin Technology Research Center. The Research Center has 21 specialized labs for testing advanced electronic components for green vehicles and other future models. Meanwhile, the building of high-tech module products will still be handled by the Yongin Technology Research Center. A separate showroom was created in the lobby where people can observe and study how each advanced technology can bring improvement to the vehicles of the future. / 90 / 91

47 HYUNDAI ENGINEERING & CONSTRUCTION ADDING HIGH-RISE BUILDING TECHNOLOGY TO SCENERY OF THE INDIAN OCEAN On October 8, Hyundai E&C and Keangnam Enterprise jointly received a 520-million-dollar order worth approximately 573 billion KRW from Waterfront Properties Ltd. whose majority shareholder is John Keells Holdings, the country s largest distributor and developer, to build the Waterfront Integrated Resort. The megaproject includes the construction of a hotel, residential buildings, an office tower and a Conference Center in the capital Colombo. The Waterfront Integrated Resort, to be the country s highest skyline, comprises a 35-storey hotel, two 47-storey towers of residential occupancy, a 32-storey office tower, a Conference Center and Retail. The construction is slated to be completed in November HYUNDAI ENGINEERING & CONSTRUCTION HYUNDAI E&C KICK STARTS CLIMATE MANAGEMENT Hyundai E&C recently registered intellectual property rights for Global Climate & Construction Schedule Checker that can predict weather, one of major obstacles to overseas construction works. Construction companies carrying out projects in underdeveloped or developing countries have so far faced difficulties in reviewing climate conditions. The newly developed simulator collects both the results of weather forecast simulations used in meteorology and the satellite data provided by advanced countries. Moreover, based on the weather database that was collected for the past three to five years in a country in question, it helps builders generate weather data related to construction works such as the highest/ lowest temperature of a season, the number of precipitation days a month, maximum wind speed and direction of the wind. Using the forecast data enables the calculation of maximum working days in a month and a season and maximum working hours a day. / 92 / 93

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51 Mail Box Quiz WINNERS OF QUIZ / 100 / 101

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53 EVENT So Sweet Event! Sugar Craft Cake

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........pdf 16.. Abstract Prospects of and Tasks Involving the Policy of Revitalization of Traditional Korean Performing Arts Yong-Shik, Lee National Center for Korean Traditional Performing Arts In the 21st century, the