China. China is the world's most fierce and competitive cosmetic market. Semir Group is the best partner to target this fastest growing market, throug

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[2016-07-21] It S SKIN and the Semir Group establish a joint venture # Attach a Photo of the signing ceremony at the Headquarter of the Semir Group in Shanghai.

1 [ ] It S SKIN and the Semir Group establish a joint venture # Attach a Photo of the signing ceremony at the Headquarter of the Semir Group in Shanghai. Qiu Jianqiang, Chairman of Semir investment (left), Yoo Geun-jik, CEO of It'S SKIN (right). On July 21. It S SKIN a global cosmeceutical brand, announced that it has held a signing ceremony in Shanghai with the Semir Group, a Chinese representative fashion company, to establish a joint venture. Following Memorandum of Understanding (MOU) signed on April 22, this signing ceremony held at the Semir Headquarter in Shanghai, attended by Qiu Jianqiang Chairman of Semir investment and Yoo Geun-jik, CEO of It'S SKIN on July 20. The newly established corporation, tentatively named Semir - It S SKIN Co., Ltd, based upon paidin capital of approx 10 billion won (KRW), will develop new world-class cosmetics through the It s SKIN branding know-how. The cosmetics will be produced in HANBUL cosmetics factory in China, scheduled for completion in March Meanwhile, Semir Group already having 7,500 branches, will distribute the products across China. It S SKIN is planning to introduce new products that meet the diverse consumers needs by launching a new brand through this joint venture and to diversify on-off line retail sales network in

2 China. China is the world's most fierce and competitive cosmetic market. Semir Group is the best partner to target this fastest growing market, through its various distribution networks throughout China., Three companies will be able to create powerful synergy effect in each field, production, marketing, and distribution from the next year. said Yoo Geun-jik. [Reference Material] The Semir Group ( 森馬 Group, Zhejiang THE SEMIR Garment Co., Ltd.) The Semir Group founded in 1996, is one of China's largest clothing retailers, which is ranked 1st in the Chinese children's clothing market. The Semir Group was listed on the Shenzhen Stock Exchange in March The aggregate value of the listed stock scale is ranked 4th in the clothing market. (RMB 29 billion) In particular, the Semir Group has been cooperating positively with Korean companies. The company has established a JV with Sisun international which become known as the MICHAA of women s clothing in 2011; LOOK OPTICAL, the eyewear brand in 2012; the ISE Commerce, known as the WIZWID of overseas buying services, established a JV and invested 20 billion KRW. In addition, the Semir Group has casted famous Korean celebrities for marketing, such as Lee Min Ho, Kim Soohyun, Kim Woo-bin, Lee Jong-seok, and Girl s Day. The Semir Group currently holds 8 brands, including casual clothing brand THE SEMIR' and children's clothing brand Balabala. 61% of total sales came from the SEMIR and 39% from Balabala as of Balabala is China s top brand in the children's clothing market. The Semir s revenue recorded at 1.6 trillion KRW, and the Semir s operating profit was 22% in Experts suggest three investment points for the Semir Group in the future. The first is the repeal of the One-Child Policy in China is expected to benefit the SEMIR group in the long term. The second is the Semir Group s expansion of their online store. The mobile and online market is increasingly important in China. The Semir Group is planning to launch a mobile distribution platform for Cross Boarder E-Commerce and established JV with ISE Commerce. The third point is that consumer power is improving in China. Clothing consumption is growing in China, and is expected to increase by 18% in Contact Point: Song-me Lee / Head of IR / songme@itsskin.com

3 잇츠스킨, 중국썬마그룹과합작법인설립 # 첨부 : 썬마그룹의본사가위치한상하이 JV 설립체결식사진 썬마인베스트먼트의추지안창 (Qiu Jianqiang 邱坚强 ) 회장, 잇츠스킨유근직대표. 글로벌코스메슈티컬브랜드잇츠스킨 (226320, 대표유근직 ) 이중국대표패션기업인 썬마그룹 ( 森馬 Group, Zhejiang Semir Garment Co., Ltd.) 과상해에서합작법인설립체결 식을가졌다고 21 일밝혔다. 지난 4 월 22 일 MOU 를체결하고약 3 개월이지난어제 20 일중국상하이썬마그룹의 본사에서열린합작법인체결식에는잇츠스킨의유근직대표, 썬마인베스트먼트의 추지안창 (Qiu Jianqiang 邱坚强 ) 회장등이참석했다. 이번에설립한신설법인의사명은 ( 가칭 ) 썬마 - 잇츠스킨유한공사 로납입자본금은 한화로약 100 억원이될것이며, 잇츠스킨의브랜딩노하우를바탕으로세계적수준의

4 새로운화장품을개발하고, 내년 3 월완공예정인한불화장품의중국공장에서생산을 한후, 중국전역에 7 천 5 백개의지점을보유한썬마가현지유통을맡을예정이다. 잇츠스킨은이번합작법인설립을통해새로운브랜드를론칭함으로써다양한 소비자들을만족시키는제품을출시하고중국내온, 오프라인유통판매망을다각화해 나갈예정이다. 잇츠스킨유근직대표는 중국은전세계에서경쟁이가장치열한최대화장품시장이다. 썬마그룹은중국전역에유통망과네트워크를보유하고있어글로벌코스메틱시장에서가장빠르게성장하고있는중국시장을공략하기위한최적의파트너이다. 라며 내년부터제조, 마케팅, 유통각각의스페셜티를가지고있는세개의기업이만나막강한시너지를발휘할수있을것 이라고밝혔다. < 끝 > [ 참고자료 ] 썬마그룹 ( 森馬 Group, Zhejiang Semir Garment Co., Ltd.) 썬마그룹은지난 1996년설립된중국패션유통기업으로중국캐주얼의류와아동복시장에서점유율 1위를기록하고있다. 지난 2011년 3월선전거래소에상장되었고, 상장된의류업체중시가총액규모는 4위에달하며, 현재시가총액은약 290억 CNY ( 한화약 5조원 ) 이다. 특히썬마는한국기업들과적극적으로협력하는것이특징이다. 2011년여성의류브랜드미샤 (It MICHAA) 로유명한시선인터내셔널과의 JV 설립, 2012년안경브랜드룩옵티컬 (Look Optical) 과의총판계약, 2015년에는해외구매대행쇼핑몰위즈위드 (WIZWID) 로유명한 ISE Commerce와도 200억원상당의지분투자및 JV를설립한바있다. 또한이민호, 김수현, 김우빈, 이종석, 걸스데이등유명한류스타들을썬마의대표모델로발탁해적극적인마케팅을펼치고있다. 썬마그룹은캐쥬얼의류브랜드인 썬마 와아동복브랜드인 바라바라 를포함한 8개브랜드를보유하고있으며, 2014년기준총매출의 61% 가 썬마 에서, 39% 가 바라바라 에서발생했다. 특히 바라바라 는중국아동복마켓쉐어 1위의브랜드이다. 2015년매출액은약1조6천억원, 영업이익이 22% 에달한다. 전문가들은향후썬마패션과관련해 3 가지투자포인트를제시하고있다. 첫번째로는중 국이 35 년만에한자녀정책을폐지함에따라아동복시장에서 1 위를기록하고있는

5 썬마패션에게장기적으로긍정적인요소로작용할것으로보인다. 두번째로는썬마패션의온라인매장확장이다. 중국시장에서모바일및온라인시장의 비중이늘어나는만큼썬마패션은 ISE Commerce 와의 JV 설립등해외직구관련한모 바일유통플랫폼런칭으로온오프라인채널을통한매출확장을진행하고있다. 세번째로는중국내소비자들의구매력향상이다. 중국소비자들의 1 인당의류소비가 전반적으로늘어나고있는추세로, 오는 2016 년까지의류에대한 1 인당소비는 18% 증 가할것으로예상되고있다. Contact Point: Song-me Lee ( 李成美 ), Head of IR songme@itsskin.com ADD: 2F 249, NONHYUN-DONG, KANGNAM-GU, SEOUL, KOREA

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<C7D1B1B9B1A4B0EDC8ABBAB8C7D0BAB85F31302D31C8A35F32C2F75F303132392E687770> 버스 외부 광고의 효과에 관한 탐색적 연구 : 매체 접촉률과 인지적 반응을 중심으로 1) 고한준 국민대학교 언론정보학부 조교수 노봉조 벅스컴애드 대표 이사 최근 몇 년 사이 옥외 광고나 인터넷 광고 등 BTL(Below the Line) 매체가 광고 시장에서 차지하 는 비중이 점점 높아지고 있다. 버스 외부 광고는 2004년 7월 서울시 교통체계개편 이후 이용자