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1 22, KBSC Consultants Group

2 1 1.,, 1 22, KBSC Consultants Group

3 , KBSC Consultants Group

4 ( ) TopDown Breakdown Mission 3 22, KBSC Consultants Group

5 1 4. : (,,.) : 4 22, KBSC Consultants Group

6 1 5. Process BSC,, Corporate Level BSC Portfolio CS ( ) AA (, ) Individual Level BSC Portfolio K P I CS Team Level BSC Portfolio InitiativeMoon Chart Moon Chart AA B.... 1% 5% % 5 22, KBSC Consultants Group

7 2 1. / / / / C C I/P I/P C1 C1 C2 C2 I2 I2 I1 I1 I3 I3 Illustrative I5 I5 I4 I4 I6 I6 L/G L/G L 11 L 22 L , KBSC Consultants Group

8 2 1. ( ) BSC VISION INTERNAL INTERNAL PROCESS PROCESS INTERNAL PROCESS 25% 25% (EVA) (EVA) () () () () (Target) (Target) (Initiatives) (Initiatives) (Initiatives) (Initiatives) AAA 5% AAA 5% 5% 5% DDD DDD 5% 5% TTTTTTT TTTTTTT Illustrative 5% 5% EEE EEE 2% 2% 3% 3% Illustrative CCC CCC 2% 2% 3% 3% OO OO 7 22, KBSC Consultants Group

9 2 2. Card BSC VISION CUSTOMER CUSTOMER 15% AA (EVA) () () (Target) 7% 8% 5% 2% 1,7 3 8% 15% 8 22, KBSC Consultants Group

2 3. 1. (5~ 7) (5~ 7) BSC BSC aaa aaa bbb bbb (Initiatives) Moon Moon Chart Chart AA B.

11Q 2 Q 3 Q 4 9 1) 1) 2) 2) 3) 43% 189 217 1) 1) 43% 217 (( ) 2) 2) ( ) 3) 4% 4) 4) 4% 1) 1) 2) 2) C 3) 18% 3,71

10 (5~ 7) (5~ 7) BSC BSC aaa aaa bbb bbb (Initiatives) Moon Moon Chart Chart AA B.... 1% 1% 5% 5% % %% %% %% 75% 75% % %% % % %% % % Illustrative BSC BSC 22 33% 8 Illustrative C IP 22 18% 2% 2 Q 11Q 2 Q 3 Q 4 9 1) 1) 2) 2) 3) 43% ) 1) 43% 217 (( ) 2) 2) ( ) 3) 4% 4) 4) 4% 1) 1) 2) 2) C 3) 18% 3,71 M/T 4) 4) (26%) 5) 5) 6) 6) 7) 7) IP 18% 26% 3./5. 1) 1) 2) 2) 9 22, KBSC Consultants Group 33% 2% 3./5. 3 SS Description AA BB CC DD Description

11 1 22, KBSC Consultants Group Moon Chart ( ) C C B B A A X X ( ) BSC BSC CUSTOMER CUSTOMER CUSTOMER 1% 1% 5% 5% 75% 75% 25% 25% 4. Moon Chart 2

12 2 5. BSC 22 Q 1 Q 2 Q 3 Q 4 1) ) 8 1% ( ) PROJ C 1) 16 3% 5% ( ) ( ) 2)Vendor ARAMCO, SAUDI 11 22, KBSC Consultants Group

13 2 5. Description BSC 22 SS Description A BB C D 1) 47 11% 1% 9% 85% 85% (78) 2) 8 2% 1%.8%.6%.6% 1) 16 55% 5% 45% 4% 4% 2)Vendor , KBSC Consultants Group

14 2 6. / , KBSC Consultants Group

15 2 6. / 62. Criteria Description 14 22, KBSC Consultants Group

16 2 6. / , KBSC Consultants Group

17 3 1.,, Description Description SIGN O 12 SIGN O 12 SIGN O SIGN O PSO PSO PSO PSO PROJECT PROJECT S S 2 2 Description Description Q 1 Q 2 Q 1 Q 2 GH GH : 2273 : 2273 N : 116 N : N N PSO PSO 1% 1% 1% 1% A A B B C C D D Q 3 Q 4 Q 3 Q 4 MASTER ILE 12 M/ILE MASTER ILE 12 M/ILE N : N : , KBSC Consultants Group

18 3 2. BSC 22 Q 1 Q 2 Q 3 Q 4 33% 23,714 24,39 M/T M/T % 2 / 3 / 4% 15 3% 1% 1.5/ 2/ 1/ C ( ) 6% 4% 4% 4 % 2 % 2442M/T 577 M/T 456 M/T 1319M/T 276 M/T 286M/T 68 M/T 53 M/T 1542M/T 32 M/T 17 22, KBSC Consultants Group

19 3 2. Description BSC 22 S Description A B C D 33% 3% 4% 3% 1% 24,39M/T 14 3 / 15 2/ 24,5 1 (1/) 24, , , , C ( ) 6% 4% 4% 4% 2% 2,86M/T 68M/T 53M/T 1,542M/T 32M/T 2, , , , , , , , , , , KBSC Consultants Group

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<4D6963726F736F667420576F7264202D20323031323034313720B5B6C0DABDC5BFEBB5EEB1DE20B5B5C0D4B0FA20B1E2BEF720BDC5BFEBC0A7C7E820BBF3BDC320C6F2B0A120B5EEC0C720BFB5C7E2C0BA2E646F63> Credit Analysis 독자신용등급 도입과 기업 신용위험 상시 평가 등의 영향은 A등급 그룹의 취약 섹터 자회사에 집중 Tel. 2004-9566 kim.se-yong@shinyoung.com 독자신용등급 도입으로 증자 등을 통해 자체 펀더멘탈의 개선 요구 전망 이르면 7월부터 신용평가시장 선진화 방안으로 독자신용등급이 도입될 예정이다. 독자신용등급 은