www.oracle.com/kr Applications CX (Customer Experience) 문의 오라클 클라우드 애플리케이션에 대한 자세한 정보는 www.oracle.com/kr/cloud 에서 확인하거나 080-2194-114로 전화하여 한국오라클 담당자에게 문의하십시오. 오라클은 환경 보호에 도움이 되는 서비스와 제품을 개발하기 위해 노력하고 있습니다. Copyright 2017, and/or its affiliates. All rights reserved. 본 문서는 정보의 목적으로만 사용되며 일체의 내용은 고지 없이 변경될 수 있습니다. 본 문서는 오류에 대해 책임지지 않으며 특정 목적에 대한 적격성 및 적합성과 관련된 묵시적 보증 및 계약 조건을 포함해서 명시적, 묵시적 기타 모든 보증 또는 계약 조건에 의해 구속 받지 않습니다. 은 본 문서와 관련해 어떠한 법적 책임도 지지 않으며, 본 문서로 인해 직간접적인 어떠한 계약 구속력도 발생하지 않습니다. 본 문서는 의 사전 서면 승인 없이는 어떠한 형식이나 수단(전자적 또는 기계적) 또는 목적으로도 복제되거나 배포할 수 없습니다. 및 Java는 및 그 계열사의 등록 상표입니다. 기타 명칭은 해당 소유업체의 상표입니다. KR-171030-01-YCD-CBZ
SaaS Social Portal Help Desk Workflow Mobile Employee Network Web Analytics CONTENTS 02 SaaS ERP HCM CX " Company" 04 " Company" 05, CX 06 Customer Experience 07 Marketing (Eloqua) 08 Marketing (Responsys) 09 Sales 10 CPQ 11 Service 12 Engagement 13 Social 14 DMP.,,,,,,, BI,. ERP, CX, HCM 3 500., (Modular) (Suite),. 15,.
" Company", IT Company " Company".. ",, 100 80 60 40 20 0 60% Amazon 2016 ~ 2017 51% 41% 27% 26% 21.2% 18% Google Workday SAP Salesforce.com Microsoft 9% IBM " - John Soat, Contents Center Thomas Kurian, President, Product Development IaaS, PaaS, SaaS..,,,.,. Source: Forrester Research Jim Sergent, USA TODAY Report,, SaaS 1 Complete IaaS, PaaS, SaaS IT / Choice,,, at Customer IT,, IT IDC 2015, 1,000 Open,,,, OS, Secure IaaS, PaaS, SaaS /,.,... ' ', 2016 9 (TCO) SQL, Hadoop, NoSQL, Java, Ruby.js, Linux, Docker 2016 CTO, 4 2, AWS, D, SSD 2~4.5, 1.2 SaaS, PaaS, IaaS (Fault tolerant - No single point of failure),,,
07 CX Customer Experience Applications Customer Experience /. Marketing (Eloqua) Marketing Unknown Known, Sales Pipeline. Customer Journey Digital Body Language Drag Drop Web Mobile Social In-Store Contact Center Field Service Direct Sales Channel ELOQUA (Lead) Marketing Sales CPQ Commerce Globalizations and Statutory Localization Service Social,, Lead Scoring Hot Lead Integrated Customer Experience Foundation Social Network Mobile Analytic KPIs Dashboards Predictive Analytics Integrations (Lead) / (1 st Party),,,,, / (2 nd Party) 3 rd Party Mobile SNS TCO Lead - Deal Close Lead Business Line 23 Business Unit Pipeline Analysis 2 $12.8M Pipeline
09 CX Marketing (Responsys) Applications B2C Responsys.,,,. Sales Modern Selling. Sales Traditional Selling Modern Selling Open Platform Pull together apps, data and media connectapls App Cross-Channel Orchestration Canvas Create consistent and optimized experience Adience Segmentation Identify and target audiences individually Filter Designer Personalization Dynamic Content Segmentation Audience Marketplace Intent and Interest Rapid Retargeter Multivariate Testing Send Time Optimization Behavioral Switches Event Switches Content Engage customers personally Message Designer Mobile Message Designer Campaign Workbook Content Marketing Next-generation Reporting & Analytics Attribute revenue and engagement for marketing Revenue Attribution Granular Reporting Cross-Device Attribution KPls Pipeline Building Cross/Up-Sell On Mobile,, Enterprise Infrastruchture A platform that marketers love, but IT trusts Enhanced Authorization Best in Class Deliverability Security Scalability Adaptive Orchestration Marketer-Centric Industry Leadership Insight-driven Fast Easy UX,, TCO Collaboration CRM SNS Multi UI Desktop, Simple, Mobile, Outlook 4 UI, & IT 2, 50%. 1:1 SFA Modern Sellers, Ready for Integrated Smarketing
11 CX Applications CPQ (Configuration, Pricing and Quotation) CPQ, / / /. Service Service. Self-Service,. CPQ Web Customer Service Knowledge Management Contact Center Cross Channel CRM Price & Quote Present & Propose ERP Policy Automation Select & Configure Order & Fulfill Platform Service Customer / Partner Sales Opportunity Select Configure, Cross/Up-Sell BOM, Present Propose / Report & Analyze Price Quote Order Fulfill ERP Report Analyze CPQ Product / BOM Order Web // /KIOSK Contact Center /, Knowledge, Policy, Platform,, / Up-Sell Cross-Sell (Increase Revenue) (Strengthen Relationships) (Lower Effort) 2~3 Face-to-Face NPS(Net Promoter Score) 7 Pipeline 100% Cross/Up-Sell 3 : 1), 2), 3) 72% 1 10% 25%
13 CX Applications Engagement Engagement, Seamless. Social Social, Social Marketing Earned Media, Paid Media, Owned Media,, Social Engagement and Monitoring.., Cross/Up-Sell BOM, Social Engagement Social Social Monitoring Engagement Solution,, Social Engagement and Monitoring Voice, (Cross-Sell) (Up-Sell) Engagement 1:1 Modern Sellers, Ready for Integrated Smarketing Localization 5 Social Governance Localization +1.1 Million Facebook Fans, +90,000 Twitter Followers, +50,000 LinkedIn Contacts, +25,000 Instagram Followers
15 CX Applications DMP 3 rd Party.,.,... Market Partner Purchased In ORACLE Management Platform Unify And Build Right Audience Out Ad Network/ Publisher Ad Network Publisher Marketer ADT,.,.,, ADT Caps 1 st Search Site, Audience Management 1 st Party 2 nd, 3 rd Party. PaaS., ERP., CRM, (MJ Hyun, CRM Team Manager, Nexen Tire Corporation) Audience Marketplace D & B, 30 Branded Provider 700M Unknown. Pre-Integrated Media and AD Partners,,.,. 1/5 30%.,, (Juyong kim, Head of Bussiness Development, Flitto) Audience Analytics. Dell 3 rd Party 1000% 15%,,.,,..,, (YJ Park, Marketing Team Leader, Hansol Logistics Corporation)