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3 9 1 25 1 25 1. 25 2. 27 2 29 2 31 1 31 1. 31 2. 32 3. 34 2 40 1. 40 2. 40 3 42 1. MVNO 42 2. 43 3. 46 4. 49 5. 51 6. 52 4 53

4 1. 53 2. 64 3. 67 4. 69 5. 70 3 71 1 71 1. 71 2. 71 3. 73 4. 84 2 88 1. 88 2. 94 3 96 1. BT 96 2. Verizon 106 3. T-Mobile AT&T 109 4. 114 4 115 4 119 125

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13 < > = 1 1 1 ARPU - 13% - 13% 1 41,334 ARPU ARPU( 3 ) MOU(1 ) ARPU/MOU ARPU 25,753 MOU 200 129 ARPU 7,211 MOU 65 112 28%* 32%** 13% * ARPU ARPU 28% ** OECD MOU MOU 32%

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SUMMARY 15 SUMMARY A Study on Prepaid Charge and User's Terms and Conditions

SUMMARY 16

SUMMARY 17

SUMMARY 18

SUMMARY 19

SUMMARY 20

CONTENTS 21 CONTENTS C hapter 1. Intro ductio n 59 59 1. 14 2. 14 59 C hapter 2. Research on Promoting the Prepaid Charge System among Mobile Services 59 59 1. 14 2. 14 3. 14 1. 14 2. 14 1. 14

CONTENTS 22 2. 14 3. 14 4. 14 5. 14 6. 14 1. 14 2. 14 3. 14 4. 14 5. 14 C hapter 3. Solutions for Improving User Agreements for Telecom Services 59 59 1. 14 2. 14 3. 14 4. 14

CONTENTS 23 59 1. 14 2. 14 59 1. 14 2. 14 3. 14 4. 14 59 C hapter 4. C o nclusio n and Im plicatio ns 59

CONTENTS 24

1 25,

1 26 ( 58 ), ( 57

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2 31 2 1 ) 3, KCT MVNO

2 32 2 2

2 33 [ 2 1] ( : ) 90.0 80.0 70.0 60.0 50.0 71.6 64.1 58.0 76.5 82.4 전체 SKT LGU+ KT 40.0 30.0 20.0 10.0 0.0 29.0 31.0 39.7 37.9 34.6 36.8 29.4 26.0 23.3 18.4 11.6 11.1 8.7 7.4 7.7 2007년 2008년 2009년 2010년 2011년 9월현재. [ 2 2] 3 ( : ) 600.0 500.0 400.0 300.0 200.0 100.0 461.0 219.0 504.0 239.4 139.0 152.0 103.0 112.6 전체 LGU+ SKT KT 0.0 2009 년 2010 년

2 34 [ 2 3] ( : ) 이동전화가입자수 선불가입자수 5,052 3,685 5,529 4,058 5,890 4,331 6,206 4,568 6,491 4,785 2010 년 2011 년 2012 년 2013 년 2014 년

2 35 ( : %) [ 2 5] OECD ( : %) 100% 90% 멕시코 80% 터키 이탈리아 그리스 70% 칠레 뉴질랜드 포르투갈아일랜드 60% 50% 40% 영국독일헝가리벨기에폴란드네덜란드호주체코스위스덴마크슬로바키아스페인스웨덴오스트리아 30% 프랑스 노르웨이 20% 캐나다 미국 10% 핀란드 일본 0% 한국 0% 50% 100% 150% 200% 250%

2 36 < OECD >

2 37 2 3 (, '11 6 ) AT&T 60 : $.01/KB 75 : 250MB * 2 : $.01/KB Verizon wireless : 45 (450 ), 65 (900 ), 75 ( ) : '10 8 10 (25BM SMS 20 ), 30 ( 300MB ), 50 (1GB), 60 (5GB) Spr int V. M. B. M. C.C. 25 :, 300 40 :, 1,200 60 :,. 10$ BlackBerry smartphones 'Broadband2Go': 10 (10 100MB), 40 ( ) *Sprint 2011 4 Virgin Mobile 50 ( ), 60 (BlackBerry ) * 2 ( ), 3 (BlackBerry ) *Pay as you go: 0.1 * 0.7, 0.7 *Walmart (Refill card) 30 (20 ), 60 (30$), 1 (150 ) MVNO(V irgin Mobile, Boost Mobile, Common Cents) T-Mobile 15 : 1 10 30 : 1500 30MB 50 : 100MB 70 : 2GB *1 49 (Strabase, 2010) *Pay as you go: 10 (30 ), 30 (160 ), 50 (400 ), 100$(1,000 ) - : (2010a,b), AT&T (2011), IDC (2010), (2010)

2 38 [ 2 6] ('11 1/4 ) 30.0% 25.0% 28.5% 20.0% 23.0% 15.0% 10.0% 5.0% 0.0% 8.9% 5.0% AT&T Verizon Sprint T-Mobile : IDC (2010) 2 4 (, '11 6 ) MVNO T R A C FONE leapwir eless metrop CS 9.99 (50 ), 19.99 (125 ), 29.99 (200 ). 20 / * Verizon Wireless CDMA 10 AT&T GSM, T-Mobile 35 : 45 :, 55 : Android,, 60 : Blackberry,, Cricket PAY GO: pay by day ($1-3) 40 : 45 : 59 : 60 : RIM Blackberry,, : (2010a,b), IDC (2010), (2010), - -

2 39 [ 2 7] ( : '11 1/4 ) 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 2.4% 1.6% 4.8% 2.8% 6.5% 2.1% 3.2% 0.0% AT&T Verizon Sprint T-Mobile Tracfone leapwiress Metro PCS : IDC (2010) < MVNO >

2 40 < >

2 41 < > = 1 1 1 ARPU - 13% - 13% 1 41,334 ARPU ARPU( 3 ) MOU(1 ) ARPU/MOU ARPU 25,753 MOU 200 129 ARPU 7,211 MOU 65 112 28%* 32%** 13% * ARPU ARPU 28% ** OECD MOU MOU 32% [ 2 8] ( : ) 14,000.0 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0-4,304.3 6,456.5 10,760.8 2,152.2 1,076.1 89.7 179.3 358.7 538.0 896.7 5% 10% 20% 30% 50% 1 월 1 년

2 42 < MVNO >

2 43 [ 2 9] 1 ( : %)

2 44 [ 2 10] (SKT, 2011 10 ) [ 2 11] (KT, 2011 10 )

2 45 2 5 ) 1, 2, 3, 4, 5, 6 [ 2 12] 2011 OECD USD PPP 70 60 50 Message Usage Fixed 40 30 20 10 0

2 46 [ 2 13] 2011 OECD ( : %) 700% 600% 500% 400% 300% 575% 200% 443% 100% 0% 65% 61% 213% 37% 220% 138% 150% 106% 193% 88% 159% 49% 93% < >

2 47 < >

2 48 2 6 2 7

2 49

2 50 2 8 ) IMEI(International Mobile Equipment Identity) : 3G

2 51,,,,,, $10~$100 $30~$40

2 52 [ 2 15] 0% 5% 59% 16% 20% 매우잘알고있음대체로잘알고있음별로잘모르고있음전혀모름무응답

2 53 < SKT MVNO >, (KCT) MVNO 20% ( 11.7 ) (KCT) ( ) (1 ) ( ) (1 ) PPS - 3.8 PPS - 4.0 PPS 50 5,000 2.4 PPS 5,000 2.2 PPS 70 7,000 2.2 PPS 9,000 1.8 PPS 90 9,000 2.0 PPS 10,000 1.6 1 3.8, 95 < ( 11.1, SKT ) > 68 95 29% 49%

2 54 [ 2 16] 3G MVNO

2 55 2 9 A B C MSC CGS SGSN GGSN HLR (Node-B) (RNC) - - Cost-based

2 56 [ 2 17] 3G 원가분리프로세스 1단계적용후 3G 전기통신설비원가 ( ) 정의

2 57 2 10 3G MSC, CGS ATM ATM SGSN, GGSN,. RNC HLR UE HLR / (, DB ) RNC Node-B - - / ( ) / ( ) ). access WCDMA.,,,, Node-B RNC core Node-B RNC core (UE) RNC UE core (A형)

2 58 (B형) (C형)

2 59 [ 2 18] 2 11 ( :, %) (TSTi) MSCo MSCO MSCB MSCC (A) (B) B/A SKT SKT 30.5 30.5 61.00 270 442.6% SKT KT 30.5 31.75 62.25 270 433.7% SKT LGU+ 30.5 31.93 62.43 270 432.5%

2 60 ( ) 2 12 1999.01. 2 Ofcom 2001.09.25 1 ACMA 1999.03.01 2 OFTA (Ovum, 2010a: 12-13) 2011.01.20 7 INR 19, 3 2007.03.23 4 - Pakistan MNP Database (Guarantee) Limited *2010.07.21, (MVNO) SIM : (2010a), Ovum(2010a), Wikipedia(2011) MNO-MVNO

2 61 ( ) SIM [ 2 19]

2 62

2 63

2 64 < IMEI > IMEI - IMEI MVNO,,,

2 65 1 + 2 1 + 2, 2 + 1, 3

2 66 [ 2 20] (Direct top-up)

2 67

2 68 2 13 * (,, ) $10( ) (, SMS, ),, $42(Leap) $60(AT&T) ) *

2 69

2 70 [ 2 21]

3 71

3 72 [ 3 1]

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3 74

3 75 < SKT/LGT (KT) > ( ) 3 1 12 (24 )., 1 3 1, 2 24 (12 ) 1.

3 76 3 1 SKT KTF LGT V V V V V V V V V

3 77 3 2 SKT KTF LGT V V V V V V V V 3 < SKT/LGT (KT) > ( ) 3 ( 1 ) 12 3 (3 ) 1 (KT: ) 24 3. 1 1.

3 78 3 3 KT SK LG 1 3 3 1 1 3 1 3 1 3 1 3-1 3

3 79

3 80 3 4 IPTV 1 SK KT LG 72 48 72 3 3 5 V V V V V / V V V V V V

3 81 3 5 KT SK LG V V V V V V V V V V V V V V V V V, 3 6 / KT SK LG

3 82

3 83 3 7 KT SK LG V V V V V V V V V V V V V

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3 85 3 8 O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O,,,,,,,,,, IPTV

3 86 3 9 KT SK LG CDMA WCD MA 12 13 48 50 11 11 52 51 12 52-6 28 7 27 6 35 9 32 6 22 12 41 IPTV 7 30 6 20 5 29 10 49 6 29 8 34 5 16 5 13 4 16 5 36 5 23 3 22

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3 88

3 89 < 3-10 > 20, 16 ( ),,

3 90 9 ( ),. 1., : + 5 2. : 3 3. : 5 4. : 3 5. : 3 6. : 5 7., : 1., 3, 3.

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3 92 5 49 2 ( ) 47 ( ). 1 47 ( ) 5. 1. 3. 2. 1 3, (30 ).

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3 97 35.We may monitor and record calls relating to customer services and telemarketing. We do this for training purposes and to improve the quality of our customer services. We also record all calls to the 999 or 112 emergency services.

3 98 37. We accept responsibility if you are injured or die as a result of our negligence. We will not limit this responsibility. 38. We also accept responsibility for loss or damage to your physical property arising from our negligence. We will pay up to 1 million in any 12-month period for this loss or damage. < 3-11 > BT BT Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ 3 24 3 Ÿ Ÿ, ( ) (12 100 ) 24. If you move home within the UK, and let us know at least fourteen days before you do so we will continue to provide your communications service at your new address in line with our and the terms set out in the relevant service terms.

3 99 25. If you do not pay your bill, we will send you a reminder or call you. If we do not receive payment within 10 calendar days of the date of that reminder (seven days if you pay monthly), we may add a late payment charge of 7.50 to your next bill by way of compensation to us for breaking the terms of this agreement. We may also charge you 10 by way of compensation to us for any direct debit or cheque payments which are returned to us because you do not have enough funds in your account. The charges set out in this paragraph are not subject to VAT. < 3-12 > BT (Residential Standard Terms) BT Residential Standard Terms (2011.3) (The services we provide) (Providing the service (access/permits)) (Where we provide your communications services) (When we provide your communications services) (Our rights when we provide the service) (Our Responsibility to you when we provide the service) (Your use of your communications service) (Paying for the service) (Cancellation) (Returning equipment) (Ending the service) (Moving home), (Matters beyond our control) (If you break the agreement) (Sorting out complaints) ( ) (Changing the terms (notification)) (Other things we need to tell you) reasonable

3 100 10. If you or any other user loses their SIM card or mobile phone or it is stolen, we will disconnect the SIM card and make sure the handset cannot be used.

3 101 17. If we fail to port the number by the Port Date, you may claim a daily rate equal to: a. the Monthly Subscription Charge divided by 30; or b. One thirtieth of 4.00 Whichever is the greater < 3-13 > BT (BT Mobile Service Terms) BT Mobile Service Terms (2011.3) (What we provide) (When does the service start) (Quality of service) (Using the service) (Deferred Payment for Equipment) (Ending your agreement within the Customer Guarantee Period) (Ending your agreement) (Number Porting Compensation Scheme) (Payment of claims) (Additional terms and conditions)

3 102 14. If we are late in providing the service (including transferring a telephone number from another service provider where we have agreed to do this) or repairing a service failure, you may request the following. Daily-rate rental credit or actual financial loss, which is described in paragraph 18 below. You may choose either daily-rate rental credit or actual financial loss (or both). < 3-14 > BT (BT Telephony Service Terms) BT Telephony Service Terms (2011.3) (What we provide) (When the service starts) (Our responsibility to you) (Quality of service) (Using the service) (Cancelling Your Agreement) (Early Termination Right) BT : (Changing your BT service: Changes we may make) BT : (Changing your BT service: Changes you can make) BT : (Changing your BT service: Ending the Service)

3 103 8. We will give you a usage limit. If you would like to know what it is, you should call BT Mobile on 0800 0322111. If you go over this limit, we may restrict the service we provide. 23. If you go over your usage allowance, we will charge you for your additional usage, upgrade you to another BT Total Broadband option that is better suited to your usage or end your agreement. 27. If you or any other user loses their SIM card or mobile handset or it is stolen, we will disconnect the SIM card and make sure the mobile handset cannot be used.

3 104 < 3-15 > BT (BT Total Broadband Service Terms) BT Total Broadband Service Terms (2011.7) (What we provide) (When the service starts) (Our responsibility to you) (Quality of Service) : BT Total Broadband Options (Using the service BT Total Broadband Options) : BT Total Broadband Anywhere Only (Using the service BT Total Broadband Anywhere Only) (Deferred Payment for Equipment) (Cancelling the Agreement) (Ending your agreement within your Customer Guarantee Period when you take BT Total Broadband Anywhere) BT : (Changing your BT service: Changes we may make) BT : (Changing your BT service: Changes you can make) BT : (Changing your BT service: Ending the agreement) (Additional terms and conditions for BT Total Broadband Anywhere customers)

3 105 < 3-16 > BT (BT Broadband Talk Service Terms) BT Broadband Talk Service Terms (2011.7) (What we provide) (When the service starts) (Quality of Service) (Changes we can make) (Ending your agreement) < 3-17 > BT (BT Multi Play Service Agreement) BT Multi Play Service Agreement (2011.7) (Your service contract) (What we provide) (Eligibility) (When the service starts) (Paying for your package) (Deferred Payment for Equipment) (Cancellation) (Early Termination Right) (Changing your package) (Ending the MPSA)

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3 107 < 3-18 > Verizon (Verizon FiOS Digital Voice Terms of Service) Verizon FiOS Digital Voice Terms of Service (Definition of Service) (Notices) (General Provision) ; (Service Use and Limitation; Customer Obligations) (Revisions to Terms and Pricing) (Pricing and Payment) (Restoration of Service) ; (Term and Termination; Suspension) (Privacy Policy) 911 (Limitations on 911 Emergency Response Services) (Disclaimer of Warranties and Limitation of Liability) (Indemnification) Verizon

3 108 < 3-19 > Verizon IPTV Verizon FiOS TV Terms of Service (Definitions) (Notices) (General Provision) ; (Acceptance of Agreement; Agreement Terms Generally Included) Third-party (Software Licenses and Third-party Services) ; ; (Authorized Users; Premises; Refusal of Service) (Use of the Service) ; (Equipment; Maintenance and Ownership of Equipment) (Pricing and Payment) (Service Changes) (Changes to This Agreement) ; (Termination of Service; Termination Fees) (Personal Data and Privacy Policy) (Warranties and Limitation of Liability) (Indemnification) Verizon

3 109 4. Cancellation and Returns. Service Cancellation: You can cancel a new line of Service without paying an Early Termination Fee if you cancel WITHIN 20 DAYS of activating a new line of Service (30 days in California; other states may differ ask your sales representative) ( Cancellation Period ).

3 110 14. Payments, Late Fees, Deposits, and Credit Checks. If we do not receive payment in full by the due date on your bill, you may be charged a late fee of the greater of 1.5% per month (18% annually) or $5/month, subject to the maximum allowed by law. 15. Your Right to Dispute Charges. Unless otherwise provided by law, you agree to notify us of any dispute regarding your bill or Charges to your account within 60 days (20 days for Puerto Rico customers) after the date you first receive the disputed bill or Charge.

3 111 < 3-20 > T-Mobile T-Mobile Terms and Conditions (2011.7) (Acceptance) (Service Availability) (Your Wireless Device & Compatibility with Other Networks), 911 (Important Emergency and 9-1-1 Information and Emergency Alert) (Billing) (Data Plans and Other Features) (Roaming and International Calling), (Taxes, Fees, and Surcharges),, (Payments, Late Fees, Deposits, and Credit Checks) (Your Right to Dispute Charges) (Dispute Resolution and Arbitration) (Our Rights to Make Changes) (Notices and Customer Communications) (Lost or Stolen Devices) (Misuse of Service or Device) (Our Rights to Limit or End Service or the Agreement) (Your Term of Service and Early Termination Fees) (Cancellation and Returns. Service Cancellation) (Changes to Your Service) (Indemnification) (Disclaimer of Warranties) (Waivers and Limitations of Liability) (Enforceability and Assignment) (Choice of Law) (Intellectual Property) (Digital Millennium Copyright Act ( DMCA ) Notice) (Privacy Information) FlexPay (Additional Terms for FlexPay Customers) (Additional Terms for T-Mobile Prepaid Customers)

3 112 1.2. You may terminate this Agreement, for any reason and without incurring the Early Termination Fee, within thirty (30) days of accepting your Agreement, PROVIDED, you will remain responsible for any Services fees and charges incurred. 1.7 You agree that for amounts not paid by the due date, AT&T may charge, as a part of its rates and charges, and you agree to pay, a late payment fee of $5 in CT, D.C., DE, IL, KS, MA, MD, ME, MI, MO, NH, NJ, NY, OH, OK, PA, RI, VA, VT, WI, WV; the late payment charge is 1.5% of the balance carried forward to the next bill in all other states.

3 113 1.4 If you dispute any charges on your bill, you must notify us in writing at AT&T bill dispute,1025 LENOX PARK, ATLANTA, GA 30319 WITHIN 100 DAYS of the date of the bill or you'll have waived your right to dispute the bill and to participate in any legal action rasing such dispute. 4.1 Notwithstanding the foregoing, if your Service is interrupted for 24 or more continuous hours by a cause within our control, we will issue you, upon request, a credit equal to a pro-rata adjustment of the monthly Service fee for the time period your Service was unavailable, not to exceed the monthly Service fee. < 3-21 > AT&T / / AT&T Wireless Customer Agreement (TERM COMMITMENT, CHARGES, BILLING AND PAYMENT) (HOW DO I RESOLVE DISPUTES WITH AT&T?) (TERMS RELATING TO YOUR DEVICE AND CONTENT) (TERMS RELATING TO THE USE AND LIMITATIONS OF SERVICE) (WHAT VOICE SERVICES DOES AT&T OFFER?) (WHAT DATA AND MESSAGING SERVICES DOES AT&T OFFER?) (ARE THERE OTHER TERMS AND CONDITIONS THAT APPLY TO FEATURES AND APPLICATIONS?) (WHAT OTHER TERMS AND CONDITIONS APPLY TO MY WIRELESS SERVICE?) (WHAT IS AT&T ROADSIDE ASSISTANCE & OPTIONAL WIRELESS PHONE INSURANCE?) (WHAT TERMS APPLY ONLY TO SPECIFIC STATES?)

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( ), KAIST KAIST (A Study on Pre-paid Charge and User's Terms and Conditions) 2011 12 31 2011 12 31 20 TEL: 02-750-1114 E-mail: webmaster@kcc.go.kr Homepage: www.kcc.go.kr