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The differential effects of retail density(yue Pan, Jennifer Christie Siemens, 2011) Perceived Retail Crowding and Shopping Satisfaction (Machleit, Eroglu & Mantel, 2000)

ln( 총 매출액 )=α+β0( 체류인원 수 )+β1( 체류인원수 2 )+β2( 체류시 간 )+ ε1 체류여객당 평균매출액 =α+β0 ( 체류인원수 )+β1( 체류인원수 2 )+ β2( 체류시간 )+ ε1 체류여객당평균매출액 =α+β0 ( 체류인원수 )+β1( 체류인원수 2 )+ β2( 국적별비중 )+β3( 체류인원수 * 국적별비중 )+ β4( 체류인원수 2 * 국적별비중 )+ β5( 체류시간 )+ε 1 체류여객당 평균매출액 =α+β0 ( 체류인원수 )+β1( 체류인원수 2 )+ β2( 건당구매액더미 )+β3( 체류 인원수 * 건당구매액더미 )+ β4 ( 체류인원수 2 * 건당구매액더미 )+ β5( 체류시간 )+ε1 ln( 여객터미널매출액 )=α+β0( 체 류인원수 )+β1( 체류인원수 2 )+β2 ( 체류시간 )+ ε1 ln( 탑승동매출액 )=α+β0( 체류인 원수 )+β1( 체류인원수 2 )+β2( 체류 시간 )+ ε1

β β 0 50 100 150 200 0 5000 10000 15000 체류인원수 19562 총매출액 _ 백만단위 Fitted values

β β 체류인원당평균매출액 0 5000 10000 15000 20000 0 5000 10000 15000 체류인원수 체류인원당평균매출액 Fitted values

β2= β β

(β0) β1 β2) β3 β4 β2=0 β β (β0) (β1) (β2) (β3) (β4)

β β (β0) (β1) (β2) (β3) (β4)

(β0) (β1) (β2) (β3) (β4) β β

β β (β0) (β1)

β β β β β β

β0) β1)

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