크리테오 홀리데이 리포트: 소중한 순간, 트렌드, 리서치 2018년 홀리데이 시즌 전망
Executive Summary 2017.,..,..,,.. 4 3,. 1. 2017..,,.. 2018.. 18,000, 14 6,500. 2017 2018. 1 Criteo Shopper Story,,,,,, 2017 n= 9,033 2017 2018. 1.. 2.. 3.. 4.,. 5. II. 6.. 7..
Attraction Adventure Joy... Triumph Determination Courage,. II..
(Attraction)..,,,. John Lewis, Argos 11 11., 2018. 11. 10..,. >
(Attraction).., (2017 4 vs. 2016 4 ) 2018. 2017. ( +25%), ( +13%), ( +13%) ( +12%). 1 10, 2017 227%. 2016 189%.. 2,.,.,. -6% 4% 25% 13% 10% 11% 12% 3% 13% 2,,,,,,,,,,,, 2016 & 2017. 1, -10% Criteo Customer Acquisition,,. Criteo Customer Acquisition,.
(Adventure).. 2017 4, 53% ( ).,... 2017 4. 50%,. >
, vs. vs. (Adventure).. 1 2., 3~5. 2014 4 31% 2017 4 46%, 48%. 1 2 1 APAC 2 1 2,.,.? 1 2,. 1, 2, 2017 4 : ( )( )/ ( ) 2017 4, 2016 4 31% 46% 48% : *,, 2016 4 & 2017 4.
(Adventure).., 2017 12 16 ~30 II IMRG 2017 11.7% 13.9 (1.56 ), 39%. 11% 11% 8% 8% 8% 8% 8% 9% 10% 11% 11% 10% 10% 10% 12% 2017 ( ) (33%),.. 42% 42% 37% 38% 39% 40% 42% 49% 48% 45% 39% 37% 37% 38% 41%,.... 47% 47% 55% 54% 53% 52% 49% 42% 42% 44% 50% 53% 53% 52% 47% 2017 12 23.. 48%. 12/16 12/17 12/18 12/19 12/20 12/21 12/22 12/23 12/24 12/25 12/26 12/27 12/28 12/29 12/30 :,, 2017 4 Facebook Instagram, Criteo Dynamic Retargeting. Facebook Instagram Criteo Dynamic Retargeting.
(Joy)...,, YouTube.,,.. Our Generation. UHD 4K TV, TV, TV,,. Fingerlings & LOL Surprise Top 1000. >
(Joy).. 2018.. &,.,.. VR,,. YouTube & LOL Surprise YouTube.,...,.., Top. BUILD MORE Love Criteo Dynamic Retargeting Make. Experience. Enjoy. Criteo Dynamic Retargeting.
(Triumph).,.,...,, II( ).,. >
, 2017 4, 471 (Triumph).,. (ONS), 2017 11 12 1.5%.. 152 168 185 226 265 164 226 169 259 181 286 137 176 132 135 123 141 123 166 121 157,.,.... 22/11 23/11 24/11 25/11 26/11 27/11 28/11 29/11 30/11 01/12 02/12 :,,,,,,,,, 2017 4, *2017 10 100 Criteo Audience Match,,. Criteo Audience Match,,.
: " " *, " (Click Frenzy)".. 2017 10 Click Frenzy(11 14 ) 139%, 99%. : Vendredi Noir Black Friday Black Friday Vendredi Noir,.. Black Friday iphone Black Friday Informatique.. : 10 201%. : 59% : 44%, 42% : 32%, 35%. 177, 83 II: 12 26 27% 25%. : *,. TV TV 4K UHD TV. : : 10 327% II:. 1 Les Soldes D Hiver. :,!*... : 10 60% : 882% : 156% : 43%, 28% : 47%, 50% II: 12 26 27% 25%.
, (Brexit) * 2015.,.,.,. : 10 113% : 343% : 10 233% : 40%, 48% : 271% : 132, 67, : 56%, 60% II: 12 26 (Boxing Day) 50%. 71%.,. : 10 2.8... : 10 67% : 164% 91% 2, 10 30%. : 29%, 34%
: Amazon Bol.com. (Bol.com 2000 Sponsored Products.) Amazon 2014. 10. 10 2.5 3.4 : 69%,.. 10 48% 10 3
(Determination). II.,,, 2017. II(Cyber Week II)., 12 26 ( ) 12 30 (AOV) 28%. 12 25 II.., II : 2017 12 26 ( ) 12 30 (AOV) 20%. >
(Determination). II. 2017 12 II $134 $133 $140 $140 $144 $143 $142 $133 $134 $132 $131 $130 $130 $128 $128 $128 $128 $128 $129 $134 $136 $135 $132 $129 $126 $125 $122 $121 $118 $120 $146 3 $57 $58 $60 $61 $46 $48 $46 $43 $45 $42 $44 $45 $45 $44 $43 $45 $45 $46 $46 $48 $49 $48 $50 $50 $50 $51 $50 $51 $49 $50 $54 12/1 12/2 12/3 12/4 12/5 12/6 12/7 12/8 12/9 12/10 12/11 12/12 12/13 12/14 12/15 12/16 12/17 12/18 12/19 12/20 12/21 12/22 12/23 12/24 12/25 12/26 12/27 12/28 12/29 12/30 12/31 (AOV) ( ) : Criteo Sponsored Products : 2017 12 1 ~31 Criteo Sponsored Products.. Criteo Sponsored Products.
(Courage).... Shopper Story 2017., 62%.,.. Winterberry Group, 1.3%.,.. >
(Courage)..... 2017 Forbes Insights, 4 3...,. > Criteo Shopper Graph,,. Criteo Shopper Graph,,.
(Gratitude).. Attraction. Adventure. Joy. Triumph. Determination. Courage..,,.. Criteo Solutions,,.. Account Strategist.
1 2 3 4 5 5 1..,,,. Criteo Dynamic Retargeting,., CPC.,. Criteo Sponsored Products.. 2..,.,,,..
1 2 3 4 5 5 3. II. II,.., ( ). 4..,.. ( ),.,,. 5..,.,,,,,,. 2018.
2018 : (11 ) (11 23 ) AOV: : 7 (11 22 ~28 ) : : (11 ) (11 26 ) : : (11 24 ) : : (12 22 ) II: (12 25 ~1 1 )
. Criteo Sponsored Products... Global Commerce Review 2017 4 80 5,000., criteo.com/kr/insights. Criteo, criteo.com/kr. Shopper Story,,,, 1. * Criteo Dynamic Retargeting., 10.