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1 " : " Econsultancy, 2015 4, https://econsultancy.com/reports/understanding-the-customer-journey 2 Bruce Swann, "?" Adobe Digital Marketing Blog, 2015 4 30, https://blogs.adobe.com/digitalmarketing/campaign-management/are-you-leveraging-your-customer-data-the-right-way 3 Neal George, " " Tealium.com, 2015 6 2, http://tealium.com/blog/mobile-marketing/why-its-time-to-embrace-cross-device-sessions-as-a-new-mobile-metric 4 " : " 5 Angelo Licursi, " : " CMO, 2016 3, www.cmo.com/opinion/articles/2015/10/6/the-marketers-big-data-challenge-unifying-our-view-of-the-customer-.html 6 Karen Bellin,, 2016 5 12 7 Nate Smith,, 2016 3 15 8 "Renault " Adobe, 2014 9 Caroline Baldwin, "?" Computerweekly.com, 2014 6, www.computerweekly.com/blog/management-matters/is-the-connected-fitting-room-the-future-of-retail 10 " " Accenture Consulting, 2015, https://www.accenture.com/us-en/insight-digital-video-connected-consumer 11 " " 12 Rhaki Patel, "DMP " Adobe, 2015 7, https://blogs.adobe.com/digitalmarketing/advertising/signature-tricks-and-habits-of-a-dmp-guru-3 13 Nick Wingfield, ", ", 2014 1 30, www.nytimes.com/2014/01/31/technology/for-super-bowl-personalized-phone-alerts.html?_r=0 14 Bellin 15 Patrick Tripp, " " Adobe Digital Marketing Blog, 2015 11 11, https://blogs.adobe.com/digitalmarketing/campaign-management/find-more-of-your-best-customers-with-look-alike-modeling 16 " : 25% " Digiday, 2014 4 29, http://digiday.com/sponsored/25-percent-advertisers-dont-know-lookalike-modeling 17 Tripp, " " 18 " " Adobe, 2016 5 3 19, http://grenadaunderwatersculpture.com/sculptures. Adobe and 2016 the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. 24 2017 Adobe Systems Incorporated. All rights reserved. Printed in Korea. 1/17 24