스마트 TV 부상에따른시사점 스마트 TV 부상에따른시사점 * 1) TV TV TV TV, TV TV OS, TV, (CPU), TV TV 13 1/3, 1/2,, *, (TEL) 02-570-4264 (e-mail) redrock5@kisdi.re.kr 1) N OS 1
The Monthly Focus TV TV TV OS TV 2) TV TV Internet-embedded TV, TV TV 2) 2
스마트 TV 부상에따른시사점 TV (built-in), (bluray player), (set-top box) TV OS (TV) (TV+STB ) STB, STB TV STB (DVD+STB ) DVD, DVD OS (TV ) TV(Android embeded), TV OS 3
The Monthly Focus TV TV Bada, TV OS 3) N OS 4
스마트 TV 부상에따른시사점 LG OS TV, CP Netflix, Vudo Contents aggregator TV LG 07 TV Internet @TV // Youtube( 09) USA Today, ebay( 09) 10 3 SamsungApps 107 3 2 10 SBS, EBS / SNS 7 TV YouTube, Picasa Skype VoIP/ 10 3DTV TV TV SOS(Sony Online Service) TV, Mobile, PS series, Camera Panasonic Amazon Amazon Video On Demand Sanyo, Toshiba, Sharp OTT Vudu TV Twitter Flickr, Pandora 5
The Monthly Focus (CPU), TV 6
스마트 TV 부상에따른시사점 TV Sony Logitech, Intel TV 5, PC TV, TV (TV ), ( CE4100), itunes store STB TV ( 07. 03), PC imac, ipod, iphone TV 4) TV( itv) CBS (FT, 9) OEM HonHai Sony LCD 2 2,000 HDTV itv / Android OS Chrome, Atom,, 4) TV, TV., TV,, TV, TV. 7
The Monthly Focus CP 1 : 1 walled-garden Roku Boxee 3rd party (SDK, Software Development Kit), BM 8
스마트 TV 부상에따른시사점 TV TV TV TV TV, LED TV 3DTV TV 2010 2011 2012 2013 (: ) (: ) TV 220 245 270 300 TV 38 56 72 100 TV 226 238 250 262 TV 29 54 80 131 9
The Monthly Focus TV (lean back),, TV, 1 1 1 1 2~3 5 (lean forward) (lean back) 10
스마트 TV 부상에따른시사점 ( ) (IPTV ), TV,,, VOD ( ) TV 3, ( ), LG LED, 3D, TV 11
The Monthly Focus TV., TV (),, TV TV, TV,, TV TV TV OTT BM TV/ H/W,,, VOD TV ( ) TV, TV 12
스마트 TV 부상에따른시사점 () () TV, ( ) TV,, VOD,,, TV IPTV, 13
The Monthly Focus 부록방송통신 / 경제통계정보 08 09 10 (: 2005=100, %) 3/4 4/4 1/4 1 2 3 4 3.3 0.02 1.2 0.9 0.02% 0.5% 0.1% 0.2% 1.3% 10.3 0.5 0.5 5.7 10.8% 8.1% 13.6% 8.8% 8.3% 4.5 8.3 7.5 4.9 13.7% 9.5% 21.6% 7.3% 7.0% / 19.8 3.4 3.1 6.0 9.6% 7.5% 10.6% 9.5% 9.0% 2.5 0.1 1.4 0.3 1.2% 1.4% 1.4% 1.2% 2.4% 0.2 3.5 2.3 3.7 5.6% 8.0% 4.3% 5.0% 6.4% 5.3 2.4 3.0 1.9 2.1% 3.0% 1.2% 1.4% 0.8% 0.2 6.0 9.7 8.5 2.8% 6.2% 0.7% 2.9% 1.4% (, %, ( ) ) 09. 4 09. 5 09. 6 09. 7 09. 8 09. 9 09. 10 09. 11 09. 12 10. 1 10. 2 10. 3 10. 4 21,474 21,317 21,124 20,905 20,750 20,554 20,395 20,241 20,090 19,979 19,884 19,803 19,739 7.0% 7.5% 8.2% 9.0% 9.6% 10.2% 10.8% 11.1% 9.2% 9.2% 9.0% 8.5% 8.1% 15,822 15,877 15,939 16,010 16,041 16,127 16,213 16,316 16,349 16,403 16,473 16,613 5.3% 5.5% 5.8% 6.1% 5.4% 5.6% 5.4% 5.6% 5.6% 5.7% 5.6% 5.8% 46,497 46,836 47,071 47,340 47,528 47,660 47,750 47,846 47,944 48,220 48,577 48,978 49,207 4.5% 4.7% 4.6% 5.2% 5.3% 5.3% 5.2% 5.2% 5.1% 5.3% 5.6% 5.9% 5.8% TV 2,172 (62) IPTV 1,587 (27) 2,245 (73) 1,616 (29) 2,318 (73) 1,687 (71) 2,379 (60) 1,789 (102) 2,434 (55) 1,850 (61) 2,491 (58) 1,988 (138) 2,551 (60) 2,098 (110) 2,620 (69) 2,233 (135) 2,670 (50) 2,372 (139) 2,721 (51) 2,422 (49) 2,778 (57) 2,499 (77) 2,857 (79) 2,577 (78) 14
스마트 TV 부상에따른시사점 2008 2009 2010 p (:, %) 10 11 12 p 1 2 3 4 p GDP 2.3 6.0(0.2) 0.2 7.8(1.8) 1) 3.4 0.2 18.1 34.2 0.8 37.0 18.9 22.5 19.9 3.6 0.5 4.2 7.2 2.0 4.4 7.3 5.5 3.8 (FOB, ) 4,220 340 340 360 3,653 308 331 375 399 (CIF, ) 4,353 304 295 329 3,231 315 311 356 355 10.3 11.3 11.6 11.3 10.3 9.7 8.5 1.1 9.8 9.7 12.7 2.6 6.9 13.1 9.9 7.1 2) 106 103 103 103 102 101 101 2) 113 111 112 112 111 111 111 () 2,358 2,386 2,381 2,323 2,351 2,287 2,287 2,338 2,392 () 14.5 1.0 1.0 1.6 7.2 0.5 12.5 26.7 40.1 ( ) 3.2 3.2 3.3 3.5 3.6 5.0 4.9 4.1 3.8 2009 2010 (%) 11 12 1 2 3 4 5 KOSPI 1555.60 1682.77 1602.43 1594.58 1692.85 1741.56 1,641.25 5.8% KOSDAQ 464.32 513.57 496.57 507.03 515.74 523.75 489.42 6.6% KOSDAQ IT 736 852.69 822.82 840.08 851.72 879.68 828.95 5.8% 10344.84 10428.05 10067.33 10325.26 10856.63 11008.61 10,136.63 7.9% 2144.6 2269.15 2147.35 2238.26 2397.96 2461.19 2,257.04 8.3% / 1,164.23 1,166.45 1,138.82 1,157.08 1,137.64 1,117.11 1,163.11 4.1% / 1,304.43 1,300.81 1,248.26 1,281.72 1,255.84 1,195.31 1,265.23 5.8% ( 3 ) 4.32 4.24 4.29 4.19 3.94 3.77 3.70 0.07%p (Dubai) 77.7 75.5 76.8 73.6 77.3 83.6 76.8 8.1% 15