Digital
Web 2.0
Digital 2.0
70.2 68.2 65.5 64.1 71.9 72.8 73.5 74.8 75.5 56.6 58.0 59.4 51.6 01.6 01.12 02.6 02.12 03.6 03.12 04.6 04.12 05.6 05.12 06.6 06.12 07.6
33.8% 42.5% 42.5% 33.3% 20.6% 83.9% 67.1% 50.0% 45.0% 23.0% 13-19 20-29 30-44 45-54 13-19 20-29 30-44 45-54 96.8% 81.4% 64.3% 60.3% 36.3% 66.1% 49.1% 40.3% 36.8% 24.4% 13-19 20-29 30-44 45-54 13-19 20-29 30-44 45-54
2.5% 13.5% 34.0% 34.0% 16.0%
Web 2.0
Analog Consumer Digital 1.0 Consumer Digital 2.0 Consumer Road to Digital
72.7% 11.5% 15.8% Analog Consumer Digital 1.0 Consumer 79.0% 70.2% 74.8% 68.9% Digital 2.0 Consumer 0.0% 2.5% 11.2% 28.1% 21.0% 27.3% 14.0% 3.0% 13-19 20-29 30-44 45-54 13-19 20-29 30-44 45-54 13-19 20-29 30-44 45-54
P Generation (P )
(Creative Openness) (Creative Sharing) (Creative Participation)
25.9% 1.4% 7.8% 23.2% 70.5% 4.3% 47.1% 35.8% 0.0% 10.6% 0.0% 6.7% 15.8% 0.0% 11.7%
48.4% 48.4% 0.0% 20.4% 5.8% 21.3%
71.6% 40.6% 46.1% 54.7% 29.0% 53.4% 16.1% 25.3% 1.4%
Caution!
Influential Creator Digital Mania Harmonizing Spiderman Variety Seeker
Influential Creator
100.0% 35.8% 51.6% 2.9% 9.6% 1.4% 5.0% 2.9% 8.9%
31.6% 24.2% 0.0% 0.0% 2.5% 6.0% 3.2% 7.2% 0.0% 5.5% 4.8% 6.3%
23% 20% 10% 9% 8% 8% 8% 6% 6% 3%
Digital Mania 72.2% 100.0% 78.0% 96.8% 68.6% 90.5% 37.7% 40.6% 40.6%
90.5% 68.6% 27.5% 8.5% 0.0% 40.6%
81.2% 78.3% 36.9% 14.7% 45.6% 26.3%
Harmonizing Spiderman
82.1% 41.2 51.5 8.8 11.7 47.2% 16.3 3.8 8.7%
67.4% 38.5% 50.5% 44.2% 4.3% 2.9% 22.9% 4.3% 16.7%
41.7% 56.8% 41.5% 57.9% 8.7% 8.7%
Variety Seeker
(Age of Creative Cooperation)
Q)
(Age of Corporate Integrity)
Corporate Reputation 77.9% 27.5% 37.2% 53.7% 49.3% 61.2%
Passion for IDEAS