(429-848) 1253-5 Jeongwang-dong Siheung-si, Gyeonggi-do Tel. 031-496-2114 Fax.031-496-2276 www.samlipgf.co.kr
Vision Enticing the world s taste, Samlip is heading out to be the global food corporation! Samlip s history is the history of Korea s bakery industry as Samlip has lead Korea s food culture. Samlip has constantly explored new food markets through constant research and development and has attracted many customers with its premium taste and distinguished services. We did not settle with the existing bread, noodle, snack, and ice cream products, but have diversified our business in various restaurants, franchises, and food safety projects. In addition, we have advanced into the world market, including China and U.S., to attract the taste of the world. The best confectionery and bakery corporation delivering happiness to the world: Samlip s new mission is to become the global food corporation. 02 03
History CEO Message Born with the Korean Independence in 1945 Samlip, the company of history and tradition 1945. 10 Confectionery plant Sangmidang established 1961. 10 Became Samlip Industrial Confectionery Corporation (began producingbiscuits and breads) 1967. 09 Established a new plant at San 67-2 Garibong-dong Guro-gu, Seoul 1968. 06 Became Samlip Food Industry Co., Ltd. 1975. 04 Corporate disclosure 1976. 04 Completed and began operating ice cream plant; Icha-Bar launched 1978. 11 Completed and began operating Cheongju Plant at Cheongju IndustrialComplex 2 Block 1 1980. 06 Changed symbol mark with DECOMAS 1986. 05 Selected as the official bread and cake supplier for the 86/88 Olympics 1987. 04 Began producing snacks 1988. 03 Made brand and technology partnership with CC FRIESLAND and began producing Formost Ice Cream 1989. 01 Completed and began operating Daegu Plant 1990. 01 Began producing Shao Noodle and Chinese Ramen 1993. 08 Completed a new plant at Sihwa Industrial Complex in Gyeonggi-do 1995. 01 Samlip Food Industry Co., Ltd. became Samlip G.F. Co., Ltd. 1996. 10 Signed joint investment agreement with Harbin Samlip Food Inc. 1997. 03 Samlip G. F. Co., Ltd. changed to Samlip Foods Co. Ltd. 1999. 10 Obtained ISO 9001 Quality System Certificate 2003. 05 Technical coorporation with Sanukimaruitsi of Japan 2003. 08 Honorary Chairman Heo, Chang Sung passed away 2005. 01 Introduced ERP System 2005. 01 Received Consumer Awards from Korean Economic Newspaper Food Division 2005. 06 Migam Sandwich Bread won Korean Premium Brand Awards 2005. 08 Established Qingdo Sangli Food Inc. in China 2005. 09 Selected for outstanding labor-management culture 2006. 01 Acquired Bio 21 (presently B&S), the food safety company 2006. 03 Launched premium rice cake franchise Bizeun 2006. 09 Obtained HACCP Certificate (Korea s first in rice cakes) With trust and passion, Samlip will lead the new world of global food business! Our mission for the last half a century has been contributing to the public interest and happiness and providing only the Healthy Food. Based on the last 60 years of accumulated experience and technology, we have achieved new changes and innovation. We have introduced HACCP and mutual cooperation system for strict sanitation control to settle as Korea s leading food producer. From the time when a piece of 20 Samlip Hot Bread made us happy until today, we have been committed to constant research and development and customer surveys in order to develop new products that satisfy our new taste and maximize customer satisfaction. Samlip Foods promises to become the global food corporation by creating various profit models and exploring overseas markets. We appreciate your love and support. 04 05 CEO Seo, Nam Suk
Taste of Tasty _ Red + Red 900 06 07 Taste of Tasty _ Red + Thousands of various tastes! Isn t there something fresher and softer? Can t this be crunchier? As your bright smile is our goal and hope, Samlip Foods have walked down this path for the last 60 years in search of the most attractive taste for customers mouths, noses, and eyes. Experience the taste that satisfies everyone or that targets the young generation. Our tastes livens your passion and makes strong impressions.
Taste of Profession _ Purple + Purple 09 11 08 Taste of Profession _ Purple + Samlip s reach toward the best never stops! Samlip Foods power is endless challenge! Our research and development focuses on freshness that preserves the taste and nutrients of raw materials and finding the tastes customers want, innovative and systemic production lines that make perfection for each and every step of process, and innovative challenges for faster ordering and delivery system. Samlip Foods pride is the challenge to provide our customers with only the best and our professional touches.
Taste of Fun _ Yellow + Yellow 11 260,000,000 10 Taste of Fun _ Yellow + You are invited to the world of Fun & Fun pleasure! Enjoy the fun and pleasure of Samlip Foods! Have fun with your old-time buddies, share your love with your loved ones, or enjoy a little break to recharge yourself. Any moment of pleasure and happiness is completed by the fun of Samlip s products! Samlip Foods has various ideas, including character products, mini lotto, and stickers, to offer you dreams, hopes, and happiness.
Taste of Energy _ Pink + 850 12 Pink 13 Taste of Energy _ Pink + We are the core of Samlip! We specialize in different fields - bread, noodles, restaurants, snacks, ice cream, and food safety - but we are one under the name of Samlip. We are the people who are dedicated to creating healthy eating habits and proud to be members of Samlip. The people of Samlip are happy because they work together and work together to make greater synergies in Korea s food culture.
Taste of Healthy _ Green + Taste of Healthy _ Green + Samlip lives in between men and nature! 6 Green 15 Samlip Foods, the link between men and nature, presents helpful and healthy foods for your wellbeing. Samlip Foods carefully selects HQ (Health & Quality) products among many outstanding products that pass our strict evaluation of taste, ingredients, and consumer preference to assist you with healthier eating. HQ products offer richer tastes with fresher and safer ingredients and satisfy your desire for both nutrition and taste. 14
Taste of Trust _ Blue + Blue 17 35 16 Taste of Trust _ Blue + Our customers taste trust and faith! Good foods are fresh, tasty, and nutritionally enhanced. However, Samlip Foods does not forget to put trust and faith as its priority values. We hope that our customers can have trust in our love and devotion which we put in each of the foods they eat. Each product of Samlip is worthy of earning customer s trust.
SPC GROUP The 60-year tradition and pride of Samlip is built on our trust of customers. The rectangular points on i and p symbolizes mutual consideration of Samlip members and our trust of customers. The multiple color circles symbolize Samlip s changes and innovation. Red stands for taste, purple for professionalism, yellow for fun, pink for energy, green for health, and blue for trust. All together, it symbolizes Samlip s will to create and diverse food culture and promise to deliver happiness and pleasure. SPC makes the world of happiness. Today, SPC makes Global SPC Belt worldwide! - 1972 Korea Sunbeam Foods Industry Co., Ltd. established - 1988 Completed Patinii Plant, Korea s greatest Lanham system - July 1999 Launched Pokemon products. Recorded 50,000 boxes of sale a day insix months - Manages original French bakery franchise system - Recorded top sales, top sales increment, most number of stores, top recognition, and best image in 1997 in the bakery industry - Brands: Original European Bakery Paris Baguette; Sandwich Shop Tamati - Established a joint investment company with Allied Domecq in 1985 - Baskin Robbins 31, the leading brand of premium ice cream: top ice cream brand with 710 locations and 65% market share - Maintains over 90% dominating market share in donuts industry and currently has about 320 locations. This is the unchanging belief of Samlip that protects us from any hardships.