.. ' VS '. / Copyright 2004 by BookCosmos. All Rights Reserved. Summarized with the Permission from the Publisher. ( ).,.
/, / 2005 1 / 360 / 15,000 < >,..,,,,,,.,. -.,.?. -,.,. S ho rt S umma ry.,.,,,.. VS. NASA, 9.11 CIA..,. (collective intelligence).. (,, ),.,....,., - 2 -
. 1-01 : 02 1 : 03 2 : 04 3 : 05 : 06 :, 2-07 : 08 : 09 10? : 11 : - 3 -
/, / 2005 1 / 360 / 15,000 < >,.. (collective intelligence)...,. ( ).. (cognition)'.? FDA( )?.,?.,. (coordination)'.,.??. (cooperation)'.,.,,. 1 - : :, 1920 1950.... (group)', (crowd)'..,.,... - 4 -
,.. - : (IEM: Iowa Electronic Markets) 1988, /,..... IEM.. IEM. IEM... IEM. (HSX: Hollywood Stock Exchange),,. IEM HSX, ( ). IEM 500... (David Pennock) ( ),..,,,,.,.,,.,. 1 : :.,..,. (Scott Page) (agent),. 10~12.,.,.. - 5 -
. - :.,.,., (Irving Janis) (groupthink)'., ( ).,..,.. (conformity)...,.,. 2 : :..,..,.,.... :.....,.,. (information cascade)',... - 6 -
... ( ).,.. 3 : :,.,, P2P.,..,..,.,. (tacit knowledge)'.,. (.),.. ( ),. (.),. 9.11....,.,...,. : :.,,,., - 7 -
,.,..... ( ),,,. ( ).. - :..,.,.....,. (internalization)......, ( ).. - :..,., ' (market- clearing price)'. (Vernon Smith)....,. :, : (ultimatum game)', (behavioral economics).. 10-8 -
. 10,.,. 9 1,.. 5..,...?.....,..., (Samuel Bowles) (Herbert Gintis) (strong reciprocity)'.,. (prosocial).. - :.., ( ).,,.., (nonexcludable, )..,.,.?.......,.,. (john T. Scholz), - 9 -
.,.. ( ).,.,...,. (positive-feedback loop).. 2 - : :....,.,? (Dirk Helbing) (Martin Treiber)..,...,.... : = :,..,........ - 10 -
...,,,. ( ). : NASA( )...., TV. ( ),...,..,,. :,. ( ),.......,.,..? : :...., - 11 -
.,.,.,. CEO. (empowerment, ). 20,.., ( ).. ( )... 2,. :... ( ).,. (, ),.. CEO,.. CEO..,. :, :....,.,.,..... - 12 -
,., ( ). /,. ( ).,.,.,.,. - :.... (,, )..,.....,..,., ( ).,..... ( ).. ( ) /. (.).... - 13 -
,.,.,. - 14 -