: : www.fb.com/thevalues ( /2015.10) 2016 2016,,,,,,,,,, 2016 10 / 16 [ ] 2015 10 / 18 1. 2015 61 Can t Make up My Mind 75 Orchestra of All the Senses 87 Ultimate Omni-channel Wars 103 Now, Show Me the Evidence 115 Tail Wagging the Dog, 127 Showing off Everyday, in a Classy Way 141 Hit and Run 153 End of Luxury: just Normal, 165 Elegant Urban-granny 177 Playing in Hidden Alleys 2. 2016 190 Make a Plan Z Z, 203 Over-anxiety Syndrome, 225 Network of Multi-channel Interactive Media 1 245 Knockdown of Brands, Rise of Value for Money, 269 Ethics on the Stage 291 Year of Sustainable Cultural Ecology 311 Basic Instincts 333 All s Well That Trends Well, 373 Rise of Architec-kids, 393 Society of the Like-minded 2016 :, 2016 :, 2015 1 2016, 2, 1
O2O, / / / 3 SNS, SNS, /, SNS / SNS / 2016 SNS 4, 1, 1 / / / 2016 5, /,, / 6, / / 7,,, 1 / /, / 8, / / / 2016 : 2016 : - :, Part 1 CULTURE CODE 1,?,,, 2 X,, 40, 40 3,?,,, 1 2
4 [ ]? 5,,, 1, 1,? 1?, 6,?! Part 2 LIFE STYLE 7, 5G, TV, 8 (Edge SMALL), : SMALL, But Awesome,? 9,?,,, 10, => 11 SDI,?,, 12 GMO GMO Part 3 BUSINESS & CONSUMPTION 13 Taste Consumption: (Debrand),,?,, 14 At last Robot: 2016?.. 3
,??,?? 15 Self sufficiency & Maker: 1 1. 1 21? DIY 1, 5 100 16 To Be or Not to Be: 2016?, 17 Eventually Platform: - - -,, IBM,, BMW,, 18 stereotype & Don t Be Evil:,? LG,,? CEO - + 2016 1 : KOTRA KOTRA 2016 1 : KOTRA KOTRA 01. R e c r e a t i o n, 02. D i s r u p t o r 03. O n - D e m a n d, 4
, 04. C a s h F r e e! 05. N e w P l a y g r o u n d,,,, 06. C a u s e M a r k e t i n g, 07. M i g h t y S h r i m p,,, 08. D i g i t a l E d u c a t i o n, 2 09. B e y o n d F o o d 3D, 21,, 5
10. N i c h e F i n a n c e,, 11. L i b e r a l A r t s 1 2 12. J o b C r e a t o r J o b C r e a t o r, 700 : 1, 2016 2016 1., 15 1 2. 30~40 1~2? 3., 3D, 50, 2,, 4. O2O?? 1 5. 6
,,, 3 3.0? 6.? 5 1 5,000,! O2O 7., 8. 263 X 7, 5 1,000 2016 10 ICT 2016 10 ICT KT KT PART 1 ICT 4 PART 2 2016, 10 ICT 1. ICT 01, 02 03 : ICT 04 05 2., 01, 02 03, 04 3., 01 02 B2B, B2G 03, 04, 7
05, B2C 06 IoT, 4., 01, 02,, 03 04 :, 5., 01 02, 03, 04 6., 01 02 03 04 7. Next Generation Media, 1 01, 02, OTT 03 VR 04, AR 05, 06, 07 3 8. 100, 01, 02 ICT, 03, 04, 05 CCTV, 9., 01 ( ) ( ) 02 03, : 04, 05 8
10., ( ) 01 ICT, 02 03 ICT 2016 : 2016 :,,,,,,,,,,, 1 _ _ _ _ _, _,? _ 2 21 _ _, _ 21, _? _, _ _ 2016 KOTRA 2016 KOTRA KOTRA B KOTRA B PART 01,?12 : 3D?27, 0?33 4.0, ( )?39 2025,?49 4.0 4?59,?67 IoT?74 IT?81 9
?91,?101,?108 PART 02 TV,?116?122,?131?137,?145,?150?158,?163,? 170 3?176 PART 03,?184?192,?198,?208,??216?223,?233 TFTA?240 PART 04,,?252?258,??265?273,?279?287?293?300?307 2045 : 2045 :,,,, * Future Time Line 10
* 2045 * 2045 Part 1-A, 01 02 03 04 05, 06 07 08 Part 1-B 01 02 03 04 05 06 20 07 08 09 3D 4D 10 11 1 12 Part 2-A, AI 01 02, AI 03, 04 2020, 05 06 AI 5 07 AI, 08 AI 09 AI 10 AI 11 12 Part 2-B 01 6 11
02 03 04 05 06 2050 07, 08 09 3D 10 Part 3-A 01 02 03 04 2 C 05 20, 21 06 2100 2 07 08 09 Part 3-B, 01 02 03 04 05 06 07 08 09 10 11 PART 4 15 1 2 3 4 5 6 7 8 9 12
10,, 11 12 13 14 15 : http://www.yes24.com/24/goods/20474605?acode=101 13