COVER STORY

MONTHLY MAGAZINE VOL. 43 / 2015 JULY

COVER STORY

02 COVER STORY 04 FOCUS 1 06 FOCUS 2 12 HOT ISSUE CONTENTS 14 STYLE 14 12 46 68 Program Guide 16 20 28 30 32 46 SENSE Sales Guide 48 66 67 68 SPACE Sales Guide 70 86 EYE S CRE@M Program Table 88 90 91 92 116 NEWS MONTHLY MAGAZINE VOL. 43 / 2015 JULY

FOCUS 1 1 1. In Advertising Battle, TV Fights Back Against the Web (2015.04.28), The Wall Street Journal 2. 2015TV 2007%7728.3%Cord Cutter: TV 4 MediaCreate CRE@M

1NBC Universal Upfront Seminar The Future of Content, Data & Technology 2Turner Broadcasting 2 5

FOCUS 2 2015 % % % 2013 2014 2015 2014 2015F 2015F TV 18,273 16,820 17,400-8.0 3.4 17.4 17.5 2,246 2,024 2,100-9.9 3.7 2.1 2.1 13,825 14,350 14,794 3.8 3.1 14.9 14.9 IPTV 380 635 800 67.1 26.0 0.7 0.8 TV 151 192 190 27.2-1.0 0.2 0.2 DMB 124 103 100-17.2-2.5 0.1 0.1 SO 712 755 730 6.0-3.3 0.8 0.7 35,712 34,880 36,114-2.3 3.5 36.2 36.3 15,447 14,943 14,600-3.3-2.3 15.5 14.7 4,650 4,378 4,250-5.9-2.9 4.5 4.3 20,097 19,320 18,850-3.9-2.4 20.0 18.9 13,210 12,291 11,950-7.0-2.8 12.7 12.0 6,820 6,383 6,280-6.4-1.6 6.6 6.3 20,030 18,674 18,230-6.8-2.4 19.4 18.3 4,600 8,391 10,700 82.4 27.5 8.7 10.8 3,549 3,713 3,800 4.6 2.3 3.8 3.8 OOH 1,708 1,764 1,850 3.3 4.9 1.8 1.9 4,388 3,885 4,100-11.5 5.5 4.0 4.1 OOH 9,645 9,362 9,750-2.9 4.1 9.7 9.8 5,810 5,850 5,890 0.7 0.7 6.1 5.9 95,893 96,477 99,534 0.6 3.2 100.0 100.0 6 MediaCreate CRE@M

4,000 3,000 2,000 2014 2015 1,000 1 2 3 4 5 6 7 8 9 10 11 12 ATL % 800 600 400 601 753 200 0 2014 20151~4 7

8 MediaCreate CRE@M

9

10 MediaCreate CRE@M

11

HOT ISSUE 12 MediaCreate CRE@M

13

STYLE 14 MediaCreate CRE@M

20157 p. 16-45

6.8~7.28 22 MBC 4.13~9.29 KBS2 6.22~8.11 5.27~7.30 22 MBC 5.13~7.2 7.8~9.10 KBS2 5.20~7.9 7.15~9.17 16 MediaCreate CRE@M

6.27~8.16 22 MBC 3.14~8.30 17

6.22~12.4 830 MBC 5.18~11.6 KBS2 3.2~8.14 6.8~11.27 1920 MBC 6.15~12.4 KBS2 4.6~9.25 18 MediaCreate CRE@M

19

SBS-TV NEW TV PROGRAM 20 MediaCreate CRE@M

21

SBS-TV 22 MediaCreate CRE@M

23

SBS-TV 24 MediaCreate CRE@M

25

SBS-TV 26 MediaCreate CRE@M

27

SBS Radio RADIO PROGRAM 28 MediaCreate CRE@M

29

PROGRAM 30 MediaCreate CRE@M

31

SBS Plus Media Net PROGRAM 32 MediaCreate CRE@M

33

SBS fune 34 MediaCreate CRE@M

35

SBS MTV 36 MediaCreate ate CRE@M

37

nickelodeon 38 MediaCreate CRE@M

39

SBS Sports 40 MediaCreate CRE@M

41

SBS Golf 42 MediaCreate CRE@M

43

SBS CNBC 44 MediaCreate CRE@M

45

SENSE 855 3120 070-7769-5267 5,000 6,0008,500 46 MediaCreate CRE@M

TV 66 MediaCreate CRE@M

67

SPACE 158384-9 02-512-8865 15,000 / 12,000 68 MediaCreate CRE@M

EYE'S CRE@M 86 MediaCreate CRE@M

2015 p. 88-113

88 MediaCreate CRE@M

89

90 MediaCreate CRE@M

91

92 MediaCreate CRE@M

93

94 MediaCreate CRE@M

95

96 MediaCreate CRE@M

97

98 MediaCreate CRE@M

99

100 MediaCreate CRE@M

101

102 MediaCreate CRE@M

103

104 MediaCreate CRE@M

105

106 MediaCreate CRE@M

107

108 MediaCreate CRE@M

109

110 MediaCreate CRE@M

111

112 MediaCreate CRE@M

NEW NEW NEW NEW NEW NEW 113

114 MediaCreate CRE@M

AD CONTACT POINT (SBS TV, AM/FM, DMB) 6262-2918, jinsol@sbs.co.kr6262-2954, jmmoon@sbs.co.kr 6262-2922, nayg@sbs.co.kr 6262-2952, mjsong@sbs.co.kr 6262-2953, gdp@sbs.co.kr 6262-2945, junghs@sbs.co.kr 6262-2957, mo0005@sbs.co.kr 6262-2926, pjw@sbs.co.kr 6262-2939, jh.park@sbs.co.kr 6262-2959, mchee@sbs.co.kr 6262-2922, nayg@sbs.co.kr 6262-2955, ips2chj@sbs.co.kr 6262-2968, jdkim@sbs.co.kr 6262-2943, adson@sbs.co.kr 6262-2873, genesis1810@sbs.co.kr 6262-2957, mo0005@sbs.co.kr 6262-2939, jh.park@sbs.co.kr 6262-2943, adson@sbs.co.kr 6262-2943, adson@sbs.co.kr 6262-2873, genesis1810@sbs.co.kr 6262-2958, vitamin27@sbs.co.kr 6262-2919, jungs3342@sbs.co.kr 6262-2917, dkssud1113@sbs.co.kr 6262-2993, mh1578@sbs.co.kr 6262-2956, bokyungkim@partner.sbs.co.kr 6262-2984, seolwoong.park@sbs.co.kr 6262-2871, jhsong@sbs.co.kr 6262-2986, leechin@sbs.co.kr 6262-2982, yours.j@sbs.co.kr 6262-2855, soin@sbs.co.kr 6262-2827, jimmani@sbs.co.kr 6262-2983, mcho@sbs.co.kr 6262-2971, djshin@sbs.co.kr 6262-2963, yhkayser@sbs.co.kr 6262-2977, summa@sbs.co.kr 6262-2886, amh@sbs.co.kr 6262-2887, ryanyou@sbs.co.kr 6262-2981, hj.kim@sbs.co.kr 6262-2964, shinyrim@sbs.co.kr 6262-2930, mcjin@sbs.co.kr SBS (SBS Plus, SBS fune, SBS MTV, nickelodeon, SBS Sports, SBS Golf, SBS CNBC) 6262-2914, mindragon@sbs.co.kr 6262-2916, djy349@sbs.co.kr 6262-2948, sjmoon@sbs.co.kr 6262-2932, hong@sbs.co.kr 6262-2913, kys1234@sbs.co.kr 6262-2935, yunsj@sbs.co.kr 6262-2921, bkkim@sbs.co.kr 6262-2946, shbaek@sbs.co.kr 6262-2947, naive071@sbs.co.kr 6262-2942, hkkim@sbs.co.kr 6262-2925, seokhee.lee@sbs.co.kr 6262-2915, jeonsj@sbs.co.kr 6262-2843, Ygon30@sbs.co.kr 6262-2960, hongkyu@sbs.co.kr 6262-2924, princo85@sbs.co.kr 6262-2820, pwy2012@sbs.co.kr 6262-2923, blacknote@sbs.co.kr 051-850-9940, csha0130@sbs.co.kr -KNN, ubc 053-760-2081, dgmicre@sbs.co.kr - TBC 062-650-3330, jin0612@sbs.co.kr- KBC, JTV 042-281-1171, zerosoo@sbs.co.kr - TJB, CJB 6262-2929, mccs@sbs.co.kr 115

NEWS 2015 JULY 116 MediaCreate CRE@M

117