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1 - T arg et - A S tudy on the w ay to dev elop contents of w eb s ite for dw elling space de sign - F ocu sing on the T arg et g roup 's de sire to u s e inform ation

2 - T arget - A S tudy on the w ay to dev elop contents of w eb s ite for dw elling space des ign - F ocu sing on the T arg et g roup 's desire t o u s e inf orm ation

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22 , (w w w.daum.net ), (w w w.hotm ail.net )., (w w w.dure.net ).,.. -. (w w w.em ailclub.net ), A.DAY.A.W ORD (w w w.w ordsm ith.org ), em ag21(w w w.em ag21.com ) (Contents ),,,. (Inform a tion M arket Observ atory, IMO ) 95 T he Role of the Contet Sector in Em erging Inform ation Society ".,,,,. 8),,,.,,,,,,. (),, 8),,, , p.31 10

23 . 9)... ( ) ( + + ) ( - ) ( - - ) 15 < 2-1> 9),,,, , p.24 10),,,, , p.30 11) (Portal),. 11

24 (T ext ), (Audio), (Im age&video). (W ebzine),. 10),,,.,,, < 2-2>. 10),,,, , p.30 12

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26 <2-3 > ( ) ( ) ( ) ( ) ( ) - - -,, (IP) (DB) (On- line) - TV:, VCR - 14

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28 W eb site. 2., 5., H om epage, Hom epage,. w w w.ddwp.co.kr ( ), w w w.ca samia.co.kr ( ), w w w.hans sem.com ( ), w w w.interiorclub.co.kr (LG )., (P ortal site) 11) On - line,. w w w.interior s.co.kr, w w w.kodesign.co.kr, w w w.inte riorx.com, w w w.interior 114.com, w w w.interior24.co.kr, w w w.interior new s.co.kr. 11) (Portal),.,.. 16

29 ,, (Bu siness m odel), On - line,. T arget T arget. w w w.cyberhom einterior.com, w w w.hom etoday.co.kr, w w w.ilikehom e.co.kr, w w w.interiolg.com, w w w.livingliving.com, w w w.livingdesign.net., (W ebzine) Off- line On - line. w w w.interiorlg.com, w w w.infur.com, w w w.av an.co.kr/ m ag - index.htm, w w w.indiw orld.com, w w w.fur114. com.,,, On - line,,. w w w.hoot.co.kr, w w w.artandlife.co.kr, w w w.sam sung m all.com, w w w.csclub.com, w w w.designgoods.co.kr, w w w.n2002.co.kr, w w w.hom e119.co.kr, w w w.colortown.co.kr, w w w.bnc21.com.,,. w w w.w om an.co.kr, w w w.w om an plus.com, w w w.m iclub.com, w w w.iolady.com w w w.kukm inilbo.co.kr/ myhom e.htm l( ), w w w.joins.com ( ).. 17

30 <3-1> S ite S ite Homepage Portal site ( ),, () Homepage ( ) On- line Site On- line On- line index.htm On- line

31 (w w w.cy berhom einterior.com ) < 3-1> Ho me pa g e 1) ) () 19

32 3 ) AptDataba se,.. 4 ) <3-2 > 1 Community Database (, ) 20

33 <3-3 > 2 Self Design, Shop S hop New & Magazine S ite,,,, 2 1

34 (w w w.hom etoday.co.kr) < 3-2 > Ho me pa g e 1) ) () 3 ) ,.,. 22

35 4 ) <3-4 > 1 DIY Home Today -,, / / / / / / ( / ) / / / / /,, 23

36 <3-5 > 2 DIY DIY DIY DIY DIY DIY / /DIY DIY / / / / / / / / / / / / / / / / DIY / / - /DIY Site Hot & New & 24

37 (w w w.ilikehom e.co.kr) < 3-3 > Ho me pa g e 1) ) () 3 ) Apt Databa se,. 25

38 4 ) <3-6 > 1 Style - - -, Renovation Check List I like HOME Q & A Q&A know- how know- how Weekly Websy Websy ilikehome.com Leisure & Life Book Music Movie 26

39 <3-7 > 2 Link- Link S ite S ite Site S ite Site On- line, Off- line S pecial New & Scrap Quiz Quiz S pecial Site 27

40 LG (w w w.interiorlg.com ) < 3-4 > LG Ho me pa g e 1) ) ()LG 3 ) ()LGLG On - line,,, LG. 28

41 4 ) <3-8 > LG 1 Home (Webzine) Interior Scrap LG News & Event About Us LG Homepage Theme special Interior My Interior Life NewsEvent Site LG Homepage Theme special LG Life 29

42 <3-9 > LG 2 LG LG LG 30

43 (w w w.liv ing liv ing.com ) < 3-5 > Ho me pa g e 1) ) UNI Design 3 ),. 3 1

44 4 ) <3-10 > 1 Design Service Living Trend Living S hop Living Magazine Community How Interior Consulting Service Our Design Consultant Designers & Contractors Opinion * * Living Story News New Space Deco Sense Natural Space Book Opinion BBS Q&A List News DIY Site 32

45 <3-11> 2 Community Competition (w w w.liv ing de sig n.net ) < 3-6 > Ho me pa g e 1)

46 2 ) ()- ()() 3 ) (),, (Bu siness m odel). 4 ) <3-12 > 1 Site 34

47 <3-13 > 2 Tip Q&A Q&A 35

48 4

49 ) (P opulation ) T arget,,.,,, 20, 30, 40T arget. 20, 30, 40., URL ( ). <4-1> Ta rg e t A B C D ( ), (, ),,, 20, 30 20, 30, 40 20, 30 20, 30, 40 2 ) (Nonprobability S ampling M ethod) 12) (Quota Sam pling ) 13). 37

50 3 ) (w w w.nic.or.kr ) ,, 647, 37.4%. % , 30, % % 5%, 398.,. 20, 30, %, %228, % 118, %52. 12) (Nonprobability Sampling Method),. 13) (Quota Sampling ) (,, ) (quota),. 38

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55 ) ) (10 ) , (E diting ), (Coding ). Data cleaning SP SS (W indow v er.9.0)sas (W ind ow v er.6.12). 43

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57 <4-3 > TV ( ) 20 35% 20% 50% 66% 15% 30 35% 40% 20% 24% 35% 40 30% 40% 30% 10% 50% 100% 100% 100% 100% 100% 2 ) (1) 6.3%, 36.9%, 56.8%. (2) < 4-4> 30. <4-4 > 20 25% 30% 30% 30 55% 40% 30% 40 20% 30% 40% 100% 100% 100% (3) %2003.6%, %, % 45

58 . 3 ) (1) 29.9%, 70.1%. (2) 20 45%, 30 35%, 40 20%20. (3) 38.5%, 37.7%, 19.2%, 4.6%. 4 ) (1) w w w.han ssem.com ( )' H om epage 15.4%, w w w.archforum.com ' (W ebzine) 11.5%, w w w.interior.co.kr ' 11.5%, w w w.ilikehom e.com ' 25.6%, w w w.sam sungm all.com ' 1.3%, w w w.miclub.com ' w w w.joins.com ', w w w.lycos.co.kr '34.6%.. 46

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61 B - 1 B < 4-2>. 5 20) 21). (1995)., B - 1B - 8 Duncan 22), B- 2 B - 65 Duncan. 20)., ),,. 22) 2. 12, 13, 14, 23, 24, 34. tt(t- 1)/ 2,.,., T ukeystudent, Duncan, Bonferroni t-, Scheffe, W all- Duncan K- ratio t-. 49

62 1) B - 1. (1) <4-6 > B- 1. Dunc a n s o urc e F- p- g ro up ing N 3.20 < <.0001 A B C D E F B ,. Duncan,,,,,. < 4-6> T arget. T arget 1., 2. (DIY ), 3., 4., 5., 6.. (2),

63 <4-7 > B Dunc a n s o urc e F- p- g ro up ing N 3.61 < <.0001 A B C D D E <4-8 > B Dunc a n s o urc e F- p- g ro up ing N 3.03 < <.0001 A B C D E D E <4-9 > B Dunc a n s o urc e F- p- g ro up ing N 2.69 < <.0001 A A A B B C

64 (3). <4-10 > B- 1. Dunc a n s o urc e F- p- g ro up ing N 3.01 < <.0001 A B B C C D <4-11> B- 1. Dunc a n s o urc e F- p- g ro up ing N 3.43 < <.0001 A B C D D E (4), (DIY ),.,. 52

65 <4-12 > B Dunc a n s o urc e F- p- g ro up ing N 3.32 < <.0001 A B C C D D <4-13 > B Dunc a n s o urc e F- p- g ro up ing N 4.49 < <.0001 A B C D E F <4-14 > B Dunc a n s o urc e F- p- g ro up ing N 2.60 < <.0001 A B C D E D E

66 <4-15 > B Dunc a n s o urc e F- p- g ro up ing N 3.17 < <.0001 A B B C D D (5), %. <4-16 > B- 1. Dunc a n s o urc e F- p- g ro up ing N 2.30 < <.0001 A A A B C C <4-17 > B- 1. Dunc a n s o urc e F- p- g ro up ing N 4.02 < <.0001 A B C D D E

67 <4-18 > B- 1. Dunc a n s o urc e F- p- g ro up ing N 3.02 < <.0001 A B C D E D E <4-19 > B- 1. Dunc a n s o urc e F- p- g ro up ing N 3.13 < <.0001 A A B C D D

68 2 ) B - 2. (1) <4-2 0 > B- 2. Dunc a n s o urc e F- p- g ro up ing N 2.80 < < < <.0001 A A B B C D A A B B C D B ,. T arget 1., 2. 3., ) B

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70 4 ) B - 4. (D IY ) (1) <4-22 > B- 4. Dunc a n s o urc e F- p- g ro up ing N A B C D B ,..., (DIY ) T arget 1., 2., 3.,

71 5 ) B - 5. (1) <4-23 > B- 5. Dunc a n s o urc e F- p- g ro up ing N A B C D B ,..., T arget 1., 2., 3.,

72 6 ) B - 6. (1) <4-24 > B- 6. Dunc a n s o urc e F- p- g ro up ing N A B B C B ,..., T arget 1., 2.,

73 7 ) B - 7. (1) %, %, %, 2 8.8%. (2) < 4-25> %, %36%, %. <4-2 5 > B % 38% 36% 32% 30 38% 27% 35% 25% 40 32% 35% 29% 43% 100% 100% 100% 100% (3) %36.4%, % 45.9%,. 11%. 6 1

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75 . <4-27 > B Dunc a n s o urc e F- p- g ro up ing N ( ) ( ) + ( ) A B C D D <4-2 8 > B Dunc a n s o urc e F- p- g ro up ing N ( ) ( ) + ( ) A B C D C D <4-2 9 > B Dunc a n s o urc e F- p- g ro up ing N ( ) ( ) ( ) + A B C D C D ) B - 9.,,,,,, 3D ', B. 63

76 , 3. T arget,. 21,,,,,.,. T arget Needs , 2., 3., 4., 5., 6.. T arget,. T arget. 64

77 . 2, 3 (Busines s m odel). T arget.. 1., 2., 3., 4., T arget,.,,,. (DIY ) DIY.,, % Update % , 30, 40 (3D), 40 T V + 65

78 . 50%., T arget , (Busines s m odel) , , Off- line. Off- line., T arget 80%. T arget.., T arget, 66

79 ,. T argetluxury. Luxury T arget %, 53.9% T ool. 67

80 5

81 . T arget,.. 1),.,.,,,,,,. 2) 50010,., 1., 2., 3., 4., 5., 6.. T arget.,. 69

82 , 1, % Update., 20, 30, 40 (3D ). 50%...,,. 2, 3 On - lineoff- line. 70

83 I.,, :, 1999 /,, :, 1997,, :, 1999,, :, 1999 /,, :, 1996 /,, :, 1999,, (), :, 1999,, :, 1996 /, SA S, :, 1995, SA S, :, 1997 / /,, :, 1996

84 ,,,, 1992,,,, 1996,,,, 1999,,,, 1998,,,, 1996,,,, 2000, ,,, 1998,,,, 1995,,, 1999,,, ,,,, 1999,,, ,,, 1998,,, 1999

85 w w w.nic.or.kr () w w w.ddw p.co.kr ( ) w w w.casam ia.co.kr () w w w.han ssem.com ( ) w w w.interiorclub.co.kr (LG ) w w w.interior s.co.kr w w w.kodesign.co.kr w w w.interiorx.com w w w.interior 114.com w w w.interior24.co.kr w w w.interiornew s.co.kr w w w.cyberhom einterior.com w w w.hom etoday.co.kr w w w.ilikehom e.co.kr w w w.interiorlg.com w w w.livingliving.com w w w.livingdesign.net w w w.infur.com w w w.avan.co.kr w w w.indiw orld.com w w w.fur 114.com w w w.hoot.co.kr w w w.artandlife.co.kr w w w.sam sungm all.com w w w.csclub.com w w w.designgoods.co.kr w w w.n2002.co.kr w w w.hom e119.co.kr

86 w w w.colortow n.co.kr w w w.bnc21.com w w w.w om an.co.kr w w w.w om anplu s.com w w w.miclub.com w w w.iolady.com w w w.kukminilbo.co.kr w w w.join s.com

87 A B S T RA CT A S tudy on the w ay t o dev elop c ontent s of w eb s ite for dw ellin g s p ac e de s ig n - F o cu s in g on t h e T arg e t g rou p 's de s ire t o u s e in f orm at i on - Studied by Jung, Hy un-m i D ep artment of Interior Design Graduate School of Design, Kookmin University Seoul, Korea In April of this year, the Korean Internet Inform ation Center (w w w.nic.or.kr ) conducted a survey on use of the Internet in Korea. T h eir fin din g s show ed that 14,000,000 K or ean people, three out of ten in the population, w ere regularly using the Internet. T his leads to the belief that the Internet is no longer a new concept in the field of com munication. It is presently ranked am ong the top five m ean s of com m unication. In the pa st, only a select few had r eadily available acces s to inform ation. But w ithout regard to the am ount of inform ation, ex change of inform ation for everyone becam e possible recently w ith the advent of the Internet. And the m ethod of com munication has been changed from one w ay to interactive com munication through W orld W ide W eb.

88 T his paper is to suggest a proper future object that spatial design should m ap out. On account of w orking out a design and co n struction, the spatial design rev olv es around off- line rather than on - line. T he research also presents w hat kind of content those w eb sites involving design of a dw elling space need to have. In addition, the res earch explor es the pos sibility th at an interior design er can possibly function as an inform ation provider in this Inform ation - S ociety. F irst of all, the sam pling w as conducted on the basis of target groups of the w eb sites. T he questionnaire follow ed a research of books related to the dw elling design and an analysis of the contents that the existing w eb sites provide. I m ade a preliminary inquiry beforehand on the target group by individual interview and then m ade the questionnaire w ith appropriate estim ating elem ent s about inform ation - providing content s on dw elling space design. T he surv ey w as conducted to the target group. T he questionnaire consists of six questions to establish dem ographics, sev en question s to a sk how m uch they ar e int erest ed in dw ellin g space design, and nin e question s to a sk ab out desir e to use the inform ation pertaining to dw elling space design for a total of 22 questions. A m on g these qu estion s, th e qu estion s con cerning desir e t o u se the inform ation on dw elling space design is classified into inform ation about interior m erchandise, inform ation about applying them to personal use, dom estic/ ov erseas inform ation about interior, specialized interior inform ation and special con sulting. And ev ery part is divided into nine question s of greater detail. In differ ent w eight on sev er al ag e gr oups, I surv ey ed 500 people w ith 95% trustw orthy and error of 5%. W ith this survey, I analyzed the results in order to know the desire to u se inform ation of the group for w hich the dw elling space design w eb site has targeted.

89 T he survey show ed ; 1. Rank about how m uch they are interested in dw elling space design 1) inform ation about interior m erchandise, 2) inform ation about applyin g them to per son al u se, 3) dom estic/ ov er s ea s inform ation about interior, 4) self- designing, 5) specialized interior inform ation, 6) special consulting. T his indicates that the target group actually w ants to use the practical inform ation about the m arket. 2. P eople are inter est ed in inform ation on r eal ca ses such a s design, sug g estion on space. T h e w eb sit e u ser ' s pr actical purpose to u se. 3. How often they u se the w eb site- once a m onth w as the m ost 20%, T w ice a m onth or once a w eek. I can tell the w eb site needs to be updated continuou sly. 4. T he m ethods of inform ation providing. 20s, 30s, 40s - all of them prefer m oving film s or 3D graphic W ith the analy sis, I suggest that the existing w eb site ' s future object and new w eb site ' s right w ay. 1. T h ey n eed t o focu s on pr actical inform ation such a s detailed inform ation about the products in the m arket, price inform ation and con struction ca s es becau se people ar e int erest ed in th em m ost. 2. Gen erally, th ey acces s the w eb sites m or e th an on ce in a m onth, so w eb sites need to be updated m ore than once a m onth. 3. A t pr esent, th eir w eb sit es are com posed of m or e than half of the letter content. Since 20s, 30s, 40s - all of them prefer real tim e im ages or 3D graphics ; the basic concept of the w eb site has to be changed. 4. Regarding that people w ho obtain inform ation through m agazines and T V, it w ill be a good plan for the w eb site to set up an affiliation w ith those m edium s w hich are already popular and share the inform ation w ith them. 5. Since m any Internet user s do not recognize the w eb site, developing active m arketing strategies is needed through a

90 partnership w ith w ell- know n Internet portal site and other s. T his r esear ch can be u seful t o dev elop content s of w eb sit e. A nd w ith the ba sis on this r esear ch, spatial design can go into a new sphere to link with a 2 n d, 3 r d industry.

91

92 ?. ( ).,,.. (e- mail).. : : e- mail : j1107@unitel.co.kr (T el )

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100 7) (Con t ent s ) P C,,,,. 8) (Link ). 9) A D S L / A s y m m etri c D ig it al S u b s c rib er Lin e / ADSL.. A DSL. CAT V3., 12Mb. 10) IS D N / In t erg rat e d S erv i c e D ig it al N et w ork / ISDN Int egrated S ervice Digit al Net w ork. 1876A G,. 11) LA N / L o c al A re a N et w ork / / LANLocal Area Net w ork ( ),,.

101 12) N et w ork / Netw ork.,,. (LAN : Local Area Netw ork ), (W AN : W ide Area N et w ork ). 13) (E C : E l e ct ron i c Com m erc e ) P C... 14) B t o B B t o C 'B to B ', B to C '. to ' 2. B2CBu sin ess t o Cu stom er ', B2BBu sin ess to Bu sines s '.

102 1% 2 % 95% 3% 4 % 5% 6% , , , ,500-1, ,000-1, ,000-1, ,000-1, ,000-1, ,000-1, ,000-1, ,000-1, ,000 5,000 2,000 1, ,000 6,000 2,143 1, ,000 6,667 2,222 1, ,000 7,143 2,273 1, ,000 8,333 2,381 1, ,000 9,991 2,439 1, :,,, 1996

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