PBR04_01.PDF

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1 EXECUTIV E SUMM ARY. e- - e- - -, e-,. - (), - (), - (),. 5 - :,, : GE - : :, Big 3 OTD(order to delivery) - :, ERP IT : ERP - : e-(e-marketplace) : B2B e- (covisint) - : (total s o lutio n) : GE,

2 . - e- - e-.. (fragmentation),. <e- > - e- e- e-,

3 . e-. e- 1) - e- - e- e-b2b e-(business-to-business e-marketplace),,, e- e- - e-, e- 1) (business) e-,,, P BR( ) 1

4 , - e- e-,, e- e-, e-5 e- 2

5 .. CEOe- - Fo rd CEO (Jac Nas s e r) (2000 1, ),,, e- (The A cademy of Management Executive, Aug 2000) - GE CEO (Jac k We lc h) e- GE DNA(elixir) (GE 1999 A nnual Report), (Corporate Finance, Nov 2000) e- -,,, <1> - P BR( ) 3

6 <1> :, ( ),,, 4

7 . (channel conflict),, -, ( ), ( ) -,, - (appeal) P BR( ) 5

8 -, (< 1> ) - (),,, < 1>,, ,,, - 6

9 . - (),,,, - (), (total solution model) P BR( ) 7

10 . e - -,, < 2> e- (: 100, ) IT e - - e-gm - G M 176,558 6,002 1,700 - (Ford) - - (Consumerconnect) B2C 162,558 7,237 3, e- DCX Net 151,000 5,785 1,200 (Daimler chrysler) - DCX Net B2C, B2B, B2E, (Cummins Engins) - 6, TRW Inc. 16, ,739 - (Delphi Automotive) 29,192 1, e-delphi*net : 1) ) IT Informationweek 500(Informationweek Research, )., IT ) B2C = - (Business-to-Customer) B2B = - (Business-to-Business) B2E = - (Business-to-Employee) 8

11 . e-, (Delphi Automotive Systems Corp)CIO(Chief Information Official) (Pete Janak) 1 1,700 3,000 2) -, 3), GM, -, e- e- GM OTD(Order To Delivery), 2003 OTD (build-to-order vehicle production), e- 10" (FastCar) " 2) Industry optimizes supply chain s, I nf ormationweek, Sep. 11, ) P BR( ) 9

12 < 3> e- (: 100, ) IT e- - e- G E - DYB (GYB ) (Ge ne ra l 111,630 10,700 6,500 - Ele ctric) e- (Honeywe ll Inte rnationa l) 23,735 1, (hub) 2, MIS - e- (Dell 25,265 1, , Computer Corp.) e- - ABB 24,68 1 1,614 - (Intel Corp.) TI (Texas Instruments) (Motorola Inc.) 3 M (3 M Co.) 29,389 7,314 3,400 9,468 1, % e - - e - - e -e - - DS P - e- - 30, , e- 15,659 1,736 1,000 - : 1) ) IT Informationweek 500(Informationweek Research, ) 3) DYB = Destroy Your Bu siness, GYB = Grow Your Business DSP = Digital Signal Processing( ) 10

13 . e- - e- e- (total solution model),, MIS(Management Information System), (supply chain) -,,, (,, ),,, e- PBR( ) 11

14 - e- ERP(Enterprise Resource Planning),, < 4> e- (: 100, ) IT e- - e- - (Dow 18,929 1,326 1,000 - e- Chemical) - (Eastman Chemical) ERP -, 4, (Eastman.com) - - e- 40, ,000 (Enron Corp.) - 3 : 1) ) IT Informationweek 500(Informationweek Research, ) 3) ERP = Enterprise Resource Planning( ) - e- e- e- (envera) (elemica) (Eastman Chemical) 3 e- (BASF), (Dow Chemical), (DuPont) 1 5,000 12

15 . e- - e-, e- - e- IT < 5> e- (: 100, ) IT e- - 15, ,110 - (Bechtel Group) - IBM 12, (Fluor Corp.) : 1) ) IT Informationweek 500(Informationweek Research, ) - Y2K e- Y2K, Y2K (Sears)CIO Y2K "(Y2K ripple effect) PBR( ) 13

16 - (time-to-market).,,,. e- e- (Sears), (Carrefour) (GlobalNetXChange) K 12 (WorldWide Retail Exchange) < 6> e- (: 100, ) IT e- (Sears Roebuck) - (Sears Online) 41,071 1,453 1, K (KMart) 35, (Bluelight.com) : 1) ) IT Informationweek 500(Informationweek Research, ) 14

17 e- 5, (total solution) < 7> e-5, - GE, - (direct model) - Big 3 OTD (order to delivery), ERP - ERP - SCM(Supply Chain Management) - e-, (covisint) e- - GE ABB PBR( ) 15

18 - :,, GE ( 1 ) (Dell) PC, [1] GE - G E (pa llet), - - (wiza rds), G E, - [ ], PC (direct model) (2 ) OTD(order to delivery) 4) 4) GM OT D, OT D (build- to- order vehicle 16

19 . 5 [2] -, J IT(J ust-in-time) - 2 -, ABB TXF-21"(Transformer Factory of the 21st Century)" - [ ], ERP(Enterprise Resource Planning; ) IT,, ERP (3 ) [3] ERP - - ERPERP -, - 50 production ), (FastCar) " PBR( ) 17

20 ,,,. (Supply Chain Management), - [ ] 1990, e- e-,,, e-,, B2B e- (covisint)(4 ) [4] : e- - G M,, 5, 6, IT B2 B e - - (covis int)(conne ctivity), (colla boration), (vis ibility) -,,,, 5 -, (S upply Cha in Ma na ge me nt), J IT(J ust-in-time) 18

21 . 5 - [ ] (total s o lutio n) e- (< 8> ), (internet car), GE, < 8> e- (GM) (GE) e-e, GE (), () e- (solution) PBR( ) 19

22 . e- - e- e- - e- e- < 9>,, < 9> - - (+ ) ( ) , -,

23 .,, ( ),., (virtual enterprise) e- - e-,,,,,,, IT - e- e- <2> PBR( ) 2 1

24 <2> e- -, 22

25 ., - (fragmentation), 1990 BPR(Business Process Reengineering),, MIS,, -,,,, PBR( ) 23

26 - e-, e-, e-,, - e- e-, e-, R&D,, CEO,,, IT,, B2B e- 24

27 . - e-,,, ( : johnlee@hri.co.kr ) PBR( ) 25

PBR200114_01.PDF

PBR200114_01.PDF CEO CEO EXECUTIV E SUMM ARY. CEO - CEO, CEO (Chief) (Executive) (Officer) CEO CEO CEO CEO CEO. CEO - CEO CEO CEO - CEO CEO CEO CEO,, CEO. CEO 1. CEO - CEO CEO : (Richard Branson) CEO - : (LUV) D. (Herbert