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3 02 HERA 2014 AUTUMN INTRO 03 LETTER FROM HERA 소통과영감으로채워진서울리스타의삶을이야기합니다 K-culture를뛰어넘어 K-beauty가전세계적화두가된지금, 헤라는외면과내면이조화를이룬서울리스타의균형감있는아름다움을주목합니다. 그배경에는자신감과당당함, 긍정적에너지그리고새로운자극과영감을위한꾸준한노력이있습니다. 서울리스타는다른사람들과의교감속에서많은영감을얻곤합니다. 삶을보다아름답고풍성하게만들어줄에너지가잠재되어있기때문입니다. 혼자이기보다는여럿이함께소통하기를즐기며또다시그것을다른사람들과나누는긍정적삶, 바로이것이서울리스타가지향하는소셜라이프입니다. 그리고이들의소셜라이프는사소하고사적인것에서부터사회적의미를지닌공통의목소리를담아내는데까지아주폭넓게적극적으로나타나고있습니다. 서울리스타는헤라가추구하는아름다움을갖춘한국의여성들이며, 헤라의뮤즈입니다. < 헤라매거진 > 은서울리스타의아름다움을통해이도시의매력을알리고, 헤라의이성과감성을녹여냅니다. 이번가을호에서는서울리스타의영원한여성성을완성해줄아름다운영감과아름다운소통을이야기하려합니다. From the hype of K-drama and K-pop, K-beauty is now getting worldwide attention. This is why HERA is attracted to the charm of SEOULISTAS, which combines outer and inner beauty. SEOULISTAS are full of positive energy, confidence and pride, fueled by efforts toward stimulation and inspiration. The main source of their inspiration is interaction with others. It is through this social life that they regain creative power to enrich others lives as well. Togetherness and sharing is the core of SEOULISTAS social lives, which cover a wide spectrum of social activities from personal to public. SEOULISTA is the name of HERA s muse. It stands for the essence of Korean-style feminine beauty that HERA seeks to capture. HERA promotes the charm of Seoul by highlighting beautiful SEOULISTAS and their stories. The Autumn Issue of HERA magazine will focus on how inspiration and interaction complete lasting feminine charm.

4 HERA 04 HERA AUTUMN AUTUMN PROLOGUE 05 4 서울리스타위크엔드다이어리 SEOULISTA Weekend Diary 토요일오후리프레시를위한시간입니다. 친구들과함께헤어숍에가고, 쇼핑을하고, 핫플레이스도찾아다니며그간못다한이야기도실컷나누는하루입니다. 에디터김명연, 장라윤소품스타일링고은선 ( 고고작업실 ) 사진윤명섭모델박혜진, 엄유정, 최현경헤어. 메이크업이은정

5 06 HERA 2014 AUTUMN PROLOGUE 07 만날때마다끊이지않는다양한관심사, 그중에서도뷰티는언제나빠지지않는화두입니다. 테이블위에놓인달콤한디저트사이로다양한뷰티정보와견해가오고갑니다. 텍스처가촉촉한에떼르넬페미닌루즈홀릭리퀴드 HERA 글라스보틀뒤화이트컬러의미니볼 Maricountry 체리와설탕이담긴아스티에드빌라트의미니슈거볼 Thimbloom 마담스톨츠의대리석보드와글라스보틀 Maison de Sylvie 화이트하프레이스라인의하이핸들컵 & 소서, 플레이트, 티컵 & 소서모두 Royal Copenhagen 가운데모델이착용한링 Accessorize

6 08 HERA 2014 AUTUMN PROLOGUE 09 파우치에든화장품을모두꺼내놓고 서로의 머스트해브 아이템을테스트해보며아름다움을향한각자의열망을표현합니다. 함께단장하고, 함께쇼핑하며, 함께즐기는시간들. 서울리스타는이렇듯친구들과모여가장사적인하루를공유합니다. 네일에나멜컬러 03 호플레져핑크와 103 호서울리스타 HERA 에떼르넬페미닌루즈홀릭글로우리퀴드 32 호아몬드베이지, 205 호오이스터핑크, 듀오블러셔, 피니싱팩트, 아이섀도우쿠션라이너 01 호블랙느와르, 02 호엠버브라운, 리치컬링마스카라 79 호블랙, 모델이바른네일에나멜컬러 11 호카멜리아레드모두 HERA 노만코펜하겐의테이블미러 Innometsa 앤티크한스타일의브로치와여성흉상오브제 Wall Style

7 10 HERA 2014 AUTUMN CONTENTS 11 VOLUME 12 HERA magazine focuses on SEOULISTA s inspiration and interaction with others to maintain their outer and inner beauty PROLOGUE INSPIRATION MEETS HERA MEETS HERA 서울리스타위크엔드다이어리 SEOULISTA Weekend Diary 서울리스타 VS 뉴요커 SEOULISTA vs NEW YORKER 흔적을다스리다 Remove Traces HERA Anti-aging Program 헤라메이크업연구소 HERA Make-up Institute SEOULISTA 서울리스타를만나다 Meets SEOULISTA MEETS HERA 사용법의진화 Evolution of Usage HERA Squeeze Mascara STYLE 가을의미학 Autumn Grace MEETS HERA 서울리스타안티에이징보고서 Anti-aging Reports of SEOULISTA MEETS HERA 서울리스타의피부비밀, 탄력 SEOULISTAS Secret of Skin : Elasticity STYLE 헤라메이크업스타일제안가을빛의해석 2014 F/W HERA Make-up Style SEOULISTA PICKS 서울식소셜라이프 SEOULISTAS Social Life

8 12 HERA 2014 AUTUMN INSPIRATION 13 인구 840만명, 794개의마천루가있는뉴욕, 인구 1000만명, 282개의마천루가있는서울. 두도시에는뉴요커와서울리스타라는아이콘이있습니다. 다양한인종과문화가섞여자유분방하고개성강한뉴요커, 시류에민감하고타인과의관계를중시하며긍정적에너지가넘치는서울리스타, 이둘의매력을비교해봅니다. * 마천루는 2014 년 8 월현재높이 100m 이상의건물기준 New York is a mega city of 794 skyscrapers and a total population of 8.4 million. Seoul has more than 10 million residents and 282 skyscrapers in its territory. Living in a highly multicultural environment, New Yorkers are known to be liberal and open-minded, while SEOULISTAS are considered to be trend-sensitive, positive and polite. In this issue, HERA magazine compares New Yorkers and SEOULISTAS. 서울리스타 vs 뉴요커 SEOULISTA vs New Yorker 일러스트레이션이명화 LANDMARK & ICON * A skyscraper is a multi-story building that is at least 100 meters tall. 최성희 2014 년서울의아이콘, 자하하디드가설계한동대문디자인플라자와해치택시 2014 년뉴욕의아이콘, 엠파이어스테이트빌딩과제프쿤스의조형물그리고옐로캡

9 14 HERA 2014 AUTUMN INSPIRATION 15 New Yorker SEOULISTA STYLE STYLE Big bag Natural hair Sunglasses Curly long hair Dazzling accessories Loose fit pants Feminine dress Clutch bag Long skirt Skinny pants Flip-Flop High heel 오프닝세러머니와바니스뉴욕에서의쇼핑. 계절을초월한패션스타일이자유분방한뉴요커 헤라의도시서울. 세련되고깔끔하게, 당당하고자신감있게여성성을드러내는서울리스타

10 16 HERA 2014 AUTUMN INSPIRATION 17 New Yorker MAKE-UP SEOULISTA MAKE-UP Arched eyebrow Straight eyebrow Smoky eyeshadow Thin eyeliner Highlighting cheek bones Smoothing cheek bones Various tones Single tone 가늘고긴눈썹, 과감한아이섀도, 얼굴윤곽을살리는블러셔, 다양한립컬러의뉴요커 서울리스타동안의조건. 도톰한일자눈썹, 한껏올린속눈썹, 레드. 핑크. 코럴립컬러

11 18 HERA 2014 AUTUMN INSPIRATION 19 New Yorker IN HER BAG SEOULISTA IN HER BAG Mist Mist cushion Lip stick Paper lunch bag Concealer Key ring Lip gloss Book Mascara Eyeliner Nuts Sunglasses Smart phone & Charger 오늘꼭필요한물건만챙겨다니는실속형뉴요커 유비무환, 뭐든일단챙기고보는준비된서울리스타

12 20 HERA 2014 AUTUMN INSPIRATION 21 New Yorker QUICK BITES SEOULISTA QUICK BITES Foodtruck Delivery food Hot dog Salad (for meal) Salad (for side dish) Take-out coffee - Tall size Noodle box Gimbab Take-out coffee - Venti size Lunch box Fortune cookie 뉴욕에서가장간편하게식사를해결할수있는방법. 푸드트럭, 핫도그, 누들박스그리고테이크아웃벤티사이즈커피 서울에서가장간편하게식사를해결할수있는방법. 오토바이배달음식, 김밥, 각종도시락그리고테이크아웃톨사이즈커피

13 22 HERA 2014 AUTUMN SEOULISTA 23 헤라의새로운뮤즈를소개합니다 Meets SEOULISTA 헤라는열정적이고당당한도시여성의아름다움을추구합니다. 자신의내면과외면을가꾸기위해노력하고타인에게긍정적영향과영감을주는한국여성들. 그런한국여성의아름다움을대표하는전지현씨를뮤즈로헤라의가치를전하려합니다. HERA seeks to capture the essence of urban women who are full of passion and pride. Actress Gianna Jun is the kind of woman who is hugely influential and inspirational to Korean women in her efforts to make herself more attractive, both inside and outside.

14 24 HERA 2014 AUTUMN SEOULISTA 25 외국인이말하는서울리스타 서울리스타를만나다 Meets SEOULISTA 그녀들의영감그리고긍정적에너지 끊임없이외모를가꾸고, 지적이며성공에대한열망도강한사람들입니다. 에디터김명연사진윤명섭스타일링차주연 ( 이은원 ), 최경원 ( 지현정 ), 장라윤 ( 이윤진 ) 헤어. 메이크업이은정 서울리스타는헤라가추구하는한국의여성상입니다. 이들은지금보다더나은내일을위해끊임없이노력하며열정적삶을이뤄나갑니다. 새로운것을두려워하지않는이들은매일매일을신선한자극과영감으로채워나가며주변사람들에게긍정적에너지를전달합니다. < 헤라매거진 > 가을호에서는일상속에영감이충만해타인과적극교감하고있는긍정의아이콘 3인을만나봅니다. 필러페레즈매케이서울국제여성협회소셜미디어사업회장 Pilar Perez McKay Social Media Chair, Seoul International Women's Association (siwapage.com) 한국여성은아름답고나이에비해젊어보이며, 끊임없이자신의외모를가꾸고자노력하는사람들입니다. 그들의패션센스와예쁜외모그리고완벽한메이크업때문에더욱매력적으로보이기도합니다. 이들이외모를가꾸는데에만열정적인것은아닙니다. 지적이고성공에대한열망도강해세계곳곳을누비며열심히일하는사람들이기도합니다. What I first noticed about Korean women is how beautiful and young they look and how they always look after they appearance. I think their sense of fashion, neat appearance, and perfect make up make them very attractive. While their outward appearance is important, their desire to be successful in their chosen careers is even more so. They study very hard, are very resourceful, well read and traveled, making them well prepared for the competitiveness of the global stage. 당당하고활기차며패셔니스타처럼서울을잘디자인하는사람들입니다. SEOULISTAS never cease their efforts to make tomorrow better than today. They are not afraid of facing new challenges and fill their daily lives with stimulation and inspiration, positively impacting the people around them. HERA meets three highly inspirational SEOULISTAS with different professional backgrounds. 다카시스즈키스바르코리아 ( 주 ) 프로듀서 Suzuki Takasi Producer, Subaru Korea 한국여성은세계어디에서도구별할수있을만큼강한특징이있습니다. 당당하고의지가강하며사회적응력이뛰어나며활기차고솔직합니다. 서울을잘알고, 서울을사랑하며, 패셔니스타처럼서울을잘디자인하는사람들, 그들이바로서울리스타입니다. Korean women have very unique characteristics. They are full of confidence and vigor. They are also direct yet flexible in manner. SEOULISTAS are the people who love Seoul, know much about it and shape it like fashionistas design clothes. * 서울국제여성협회 (SIWA) 는서울에거주하는여성외국인들을위한협회입니다. SIWA is a premier international women s organization for more than 50 years in Seoul. * 스바르코리아 ( 주 ) 는일본 NHK 방송의외주제작사입니다. Subaru Korea is NHK's production agency in Korea.

15 26 HERA 2014 AUTUMN 발레로배운행복의가치국립발레단수석무용수이은원 Ballet Teaches the Value of Happiness Lee Eun-won, Ballerina 정말하고싶은일을오랫동안행복하게할수있는것 이꿈인발레리나이은원씨. 스물셋의나이로국립발레단에서가장어린수석무용수이자한국발레의기대주로꼽히는그녀는여덟살부터지금까지오직발레하나만바라보며자랐다. 중학교를졸업하고발레영재로발탁되어한국예술종합학교에입학했으며, 2008년세계 3대발레콩쿠르중가장오랜역사를자랑하는 바르나국제발레콩쿠르 에서주니어 3등을수상했다. 그리고 2010년국립발레단에입단해 3개월만에주역무용수가되는등남다른속도로눈에띄게성장하고있다. 남들보다먼저, 빨리무언가를시작한다는것이꼭좋은것만은아닐것이다. 이은원씨는또래친구나또래문화를당연하게받아들일수없었고, 나이많은사람들틈에서항상긴장하며더많이연습하고더자주공연무대에오르며고된시간을견뎌내야만했다. 그런그녀가정신적으로어려움을느낄때마다찾는사람은처음발레를가르쳐준선생님이다. 바쁜공연일정을소화하느라몸에무리가와휴식이필요할때면함께온천여행도가주시는그런분이다. 요즘이은원씨는그동안너무발레에만집중한자신을좀더자유롭고편안하게단련하기위해노력중이다. 스스로가 몸만움직이는기계 가되지않도록하기위해서는일과생활의균형이중요하고, 무용단원들과의호흡만큼가족은물론친구들과의교감도중요하다는것을깨달았기때문이다. 그래야자신이원하는행복한발레리나가되어다른사람에게행복을선물할수있다는사실을안것이다. 초등학생시절부터모든삶이발레라는테두리안에서이뤄진그녀가연습실과무대밖의세상에서는되도록발레를생각하지않겠다고마음먹은것도더오랫동안이일을하고싶은욕심과열정때문이다. 아직그녀가경험한서울이란도시는좁다. 발레단연습실과집, 가끔친구를만나러나가는삼청동, 이태원정도가동선의전부다. 발레라는정통예술을즐길줄아는사람들의폭도좁은도시다. 하지만자신에게항상영감을주는뛰어난선배무용수들이있어이들을 Lee Eun-won, the 23-year-old principal ballerina at Korean National Ballet, says that her dream is being able to do what she loves for a long time. The youngest-ever principal dancer in the troupe s history has devoted herself to ballet since she was 8. Right after she graduated from middle school, she was selected as a ballet prodigy and admitted to the Korea National University of Arts. In 2008, Lee won the junior division 3rd prize at the Varna International Ballet Competition, one of the oldest and most prestigious ballet competitions of the world. It took only three months for her to win a main role after joining the national ballet troupe in Being fast and first, however, is not always good. The early success deprived Lee of time to socialize with her friends. Instead, she had to spend most of her time with grown-ups from when she was a child,which gave her lots of stress, both on stage and in everyday life. It was her first ballet teacher who came to help her. When things turned for the worse, Lee sought for advice from her and the two took trips together. Recently Lee is trying to change her all work and no play lifestyle, to be less of a mere dancing machine and more relaxed and comfortable. Such efforts are based on her realization that she has to interact more with her family and non-ballerina friends to make them happy through her performances. It is for this reason that she has made up her mind not to think about ballet too much when she is not onstage or at practice. Up until now, she has not had enough time to experience Seoul s exciting culture. Besides her home and the Seoul Arts Center where the troupe is based, she often hangs out with her friends in Itaewon or Samcheong-dong. She feels lucky to live in Seoul 이은원씨가입은원피스 Time 액세서리 Elyona 슈즈스타일리스트소장품 이은원씨는현재국립발레단에서가장어린수석무용수이자한국발레의기대주로주목받고있다.

16 28 HERA 2014 AUTUMN SEOULISTA 29 발레연습복 Repetto 내가행복해야 I should first be happy 남들에게도긍정적에너지를 to convey positive 전달할수있다. energy to others. 윤상명 가까이에서바라보며배울수있는걸행운이라고생각하게해주는도시이기도하다. Q. 어떻게발레리나가되었나? 일곱살때 < 호두까기인형 > 을보았다. 또래아이들이무대에선모습에자극을받아발레를배우기시작했다. Q. 하루일과는어떤가? 주말을제외하고는매일오전 11시부터 6시까지연습실에서보낸다. 중간에 1시간점심시간이있는데, 몸이무거운것이싫어점심을안먹을때도있고, 연습중간에휴식시간이생기면국립발레단연습실이있는예술의전당내미술관을찾아전시회를본다. 토요일에는친구들을만날때도있고체력관리를하거나사우나, 마사지숍에가기도한다. 요즘에는너무힘들어서주말에친구를만나기보다되도록집에서쉬는편이다. Q. 틈틈이미술관에가는것이발레에어떤도움을주는가? 전시작품들중에서인물화를유심히본다. 어떤인물의스케치를볼때면 저런표정은이런작품에어울리겠다 는생각을한다. 발레도결국은연기다. 몸짓과표정으로섬세하게표현해내야하는것인데, 전시회를보면서새로운영감을얻곤한다. 발레는어 because of the presence of senior ballet dancers who are always friendly, helpful and inspirational. Q. How did you become a ballerina? I went to see The Nutcracker when I was 7. I think I was envious of the child actors who featured in it, so I told my parents that I wanted to take ballet lessons. Q. What is your ordinary daily life like? Except weekends, I practice between 11 a.m. and 6 p.m. I take an hour for lunch in between, but I often skip lunch so that I don t feel too heavy while practicing. My favorite pastime during break is going to art exhibitions at nearby Seoul Arts Center galleries. On Saturdays,I meet my friends, work out or go to sauna and massage rooms. But recently I ve been spending more time at home. Q. Do you see any relation between art exhibitions and ballet? I always look closely at painted people in art works. Sometimes I get inspiration from their facial expressions, as ballet is a form of acting in which and facial expressions 려서부터배우는것이고, 그만큼기본동작을잘외우고익혀서응용해내는것이중요하다. 이때드라마 ( 연기 ) 라는요소가들어가면서완성도가높아진다. 드라마는자신의해석이필요한것이기에다른예술작품을통해영감을얻는것이많은도움이된다. Q. 발레리나가사람들과소통하는방식은좀다른것같다. 발레리나는기본적으로몸으로소통한다. 몸에영혼을담아감정을전달해야하는데, 공연이많고피로가쌓이면어느순간몸만움직이는기계가되어버린것같은때가있다. 발레리나로서가장경계해야할순간이다. 영감을받아몸을움직이는즐거움을느끼지못하기때문이다. 이럴때는연습에집중하지못해부상을당하기도쉽다. 그래서때로는휴식이큰영감을주는계기가되기도한다. Q. 발레리나이은원에게가장긍정적영향을주는사람은누구인가? 초등학생때처음발레를가르쳐주신선생님이다. 항상내가공연하는모습을지켜봐주시고손동작하나부터잘못된것은냉정하게지적해주시며, 내가어떻게해야할지잘몰라헤매고있을때에도, 다른사람들이모두아니라고말할때에 play a major part. Ballet dance movements require hard training from a young age. Acting is what takes good movements to a higher level. Since acting includes personal interpretation of a character, appreciating other art genres can help. Q. Do ballet dancers communicate differently from ordinary people? It is natural that ballet dancers are good at communicating through body language. There is a time,though,when dance movements fall short of conveying inner feelings and thoughts,most frequently because of accumulated fatigue. It is the most dangerous moment for ballet dancers because movements without motivation can easily lead to injuries. This is why we need to take breaks from ballet sometimes. Q. Who motivates you the most to stay on track with ballet? That would be my first ballet teacher. She always comes to see my performances and gives me advice on how to improve. She is also the type of person who says yes 자신이느끼는행복을관객에게도나누어주기위해행복한발레리나를꿈꾸며스스로를단련하고있다. 이은원씨가가장경계하는것은몸만움직이는기계가되는것. 그래서피로가쌓일때면휴식만으로도영감을얻기도한다.

17 30 HERA 2014 AUTUMN SEOULISTA 31 연습복상의 Repetto 앤틱체어 Baton Touch 도 할수있어 라며응원하고희망을심어주시는분이다. 어려서부터발레만했고, 학교도남들보다빨리졸업하면서또래친구나또래문화를경험할기회가적었는데, 선생님께서그빈자리를채워주시며내가중심을잘잡을수있게도와주셨다. 선생님께서는항상 오래춤출수있는무용수가되어야한다 고말씀하셨다. 그러기위해선무엇보다자기관리가철저해야한다고. 어떻게하면오래행복하게춤출수있는무용수가될수있을지많이고민한다. 요즘나의답은 내자신의만족을위해서하는것 이다. 내가만족하고행복해야지무용을계속할수있고, 남들에게도긍정적에너지를전할수있기때문이다. Q. 남들보다빨리성장한것에대한부담감을어떻게극복하는가? 긍정적으로생각하기위해노력한다. 건강할때가있으면아플때도있고, 잘되는날이있으면안되는날도있는법이라고. 최선을다했는데결과가안좋을때는그것조차도좋은일이라생각한다. 또 나는잘될거야 라며꾸준히자기암시를하고, 주변에서좋은얘기를해주는사람들의이야기에귀기울인다. Q. 이은원씨에게친구란어떤존재인가? 지금가장친하다고할수있는친구들도나이로는 언니 다. 하지만나보다나이가많은사람과어울리면서불편한적은거의없었다. 특히발레혹은무용이라는공통의관심사가있기에오히려서로를격려하고응원해줄수있는것같다. Q. 이은원씨에게서울은어떤도시인가? 어쩌다친구들과삼청동에가면그곳의서울이참예쁘게느껴진다. 발레단연습실창밖으로보이는우면산을통해서울의아름다운계절과시간을느끼기도한다. 그리고이도시에발레같은정통예술을즐길줄아는사람이더많았으면좋겠다. when others say no. With her encouragement and steadfast support,i could overcome hard times. I did not have enough chance to socialize with friends in my age because left school early and focused only on ballet,so her contribution was huge. She always tells me that she wants me to perform onstage for a long time. To this end,she advises me to take good care of myself in many aspects. I also spend much time thinking what I should do to lead my career as ballet dancer for a long time,and my answer is that I should be happy and satisfied first. It is also important to make the people who come to see my performances happy. Q. How did you overcome the pressure from your early success? I always try to look on the bright side. You will always have good days and bad days, but I tried to keep myself positive, trying to focus more on positive remarks. Even if when things go wrong,there is a lesson to be learned from that. Q. What does friend mean to you? Most of my close friends are older than me. But age doesn t matter as long as we have a common interest ballet. Friends are those who stand by you through life s ups and downs. Q. What kind of city is Seoul? Whenever I visit Samcheong-dong with my friends,i am surprised at how pretty Seoul is. The views of Mount Wumyeon seen from my practice room are beautiful as well. It is through those views that I sense the changing of the seasons. 쉬는시간이면미술관에가서다양한표정을묘사해놓은인물화를보며발레연기의영감을얻는다. 여덟살부터지금까지그녀의발은단하루도토슈즈로부터자유로운날이없었다.

18 32 HERA 2014 AUTUMN 여섯달여행이준선물모델, 크리에이티브디렉터지현정 What a Six-month Trip Taught Me about Life Ji Hyun-jeong, Fashion Model & Creative Director 지현정씨에게 영감 이란새로운자극그리고재충전이다. 12년간서울과해외무대를오가며패션모델로활동해온그녀가 6개월동안뉴욕과마이애미로여행을다녀왔다. 일을잠시뒤로하고떠나 걱정은비우고, 경험은채우며끊임없이생각할수있는시간 을즐겼다. 돌아온자리에는크리에이티브디렉터라는새로운일이기다리고있었다. 지현정씨의소속사인에스팀에서복합문화공간을지향하는패션과라이프스타일을결합한편집매장 믹샵 (Mixop) 을열면서평소라이프스타일브랜드에관심이많던그녀를크리에이티브디렉터로영입한것이다. 여행은도전을위한용기와에너지를주었고, 주변을둘러보며누군가와함께일하는즐거움과함께성장해나가는기쁨을다시금느낄수있게새로운기회를주었다. 이제지현정씨에게는브랜드를몸과행동으로표현해내는감각보다비즈니스적마인드가더중요해졌고, 브랜드와디자이너그리고아티스트의미래까지생각하며사업을운영해나가야하는폭넓은시각이필요해진것이다. 물론모델지현정의역할도계속될것이다. 이둘이뿜어낼시너지가사람들에게또어떤긍정의에너지를가져다줄지, 그기대에부응하기위해지현정씨는더욱더과감해지려노력한다. Q. 현재어떤일을하는가? 모델활동과믹샵의크리에이티브디렉터일을병행하고있다. 크리에이티브디렉터로믹샵매장에서눈에보이는모든부분을관여한다. VMD, MD, 스타일리스트, 숍마스터등모든역할을다한다고볼수있다. Q. 원래자신의브랜드나숍을운영하고싶은생각이있었나? 그렇지않다. 올해초에스팀대표님께서제안해주신것을받아들였을뿐이다. 마침긴여행에서돌아온후라완벽하게재충전되어있었고, 새로운분야에도전해볼수있는절호의기회라는생각이들었다. Q. 모델지현정과크리에이티브디렉터지현정, 두역할의차이점은무엇인가? 모델로서는브랜드를접할때감각으로많이접근했다. 눈에보이는이미지로만이해하고해석했다. 하지만지금은좀더비즈니스적마인드로바라보고분석하게된다. 그만큼사업가로서안목을갖춰나가는것 For Ji Hyung-jeong, a fashion model and creative director,inspiration means stimulation and recovery. Spending 12 years as a fashion model both here and abroad,she has recently spent six months traveling in New York and Miami. Putting her career aside for a while,she enjoyed carefree travel that gave her new experiences and ideas. Upon coming back to Korea,a new career opportunity was waiting for her. Esteem,her agency, opened a new concept store named Mixop in June,and named Ji as the creative director for the comprehensive cultural space,which combines fashion and lifestyle. After the long trip she was fully recharged with enough courage and energy for a new challenge. Now she seems to be ready to work and grow together with others once again. Her work as creative director will require much higher levels of business and networking skills than was required of a fashion model. For one thing,she now needs to care much about the future of the store and its brand image,as well as that of designers and artists working for it. She will continue her career as a fashion model. In fact the two different roles have something in common modeling includes the expression of passion and beauty, which then leads to a creation of beauty that gives pleasure to others. Ji expects synergy to be created between her two different roles,which will satisfy more people. Q. What do you do? I am a fashion model,and now I am also working as the creative director of Mixop. Basically my duty covers the display of everything visible at the store. I am a visual merchandising designer,merchandiser,stylist and shop master at the same time. Q. Were you thinking about launching your own brand or opening your own store? Not really. The CEO of my agency offered 오버사이즈화이트셔츠 Visit in Newyork 핀스트라이프팬츠 Surreal but Nice 착용한뱅글 Numbering 지현정씨는화이트셔츠와팬츠에자신의취향을담아매치해베이식한룩으로카메라앞에섰다.

19 34 HERA 2014 AUTUMN SEOULISTA 35 지현정씨가입은시스루톱 Acidic Flower 착용한액세서리 Numbering 서아는사람과마주치지않고맘껏돌아다니고, 제대로놀아보고싶은마음에떠났다. 어린시절우연한기회에모델활동을시작했는데, 모델이란직업은항상다른사람들에게노출되고, 몸과행동으로보여주어야하기에자기관리와통제가철저히필요한직업중하나다. 그러기때문에항상다른사람들에게열정적모습을보여주기위해노력해왔고, 그런모습이남들에게긍정적영향을미쳤다고생각한다. 남들의칭찬과격려가그런나의열정을키워주었고, 성실하게노력해얻은결실로지금의내가있는것이다. 6개월간의여행이남긴가장큰소득은무엇인가? 걱정은비우고, 경험은채우고온시간이었다는것이다. 뉴욕에서는운전도하지않고쇼핑도거의하지않았다. 그만큼생각할시간이많았다. 지금의나와앞으로의나에대한생각이꼬리를물고이어지며스스로를돌이켜볼수있는충분한시간을보내고왔다. Q. 서울리스타지현정에게서울은어떤도시인가? 벗어나고싶은도시이자돌아오고싶은도시, 내가태어난도시그리고트렌드에민감하고빠르게변화하는곳이다. to see what my fashion model career holds for my future. So I just decided to leave Seoul, not knowing I d come back. But I fully enjoyed my trip and after six months I was fully motivated to go back to Seoul for a new challenge. Through my career,i always tried to work passionately,and I believe that my attitude had largely positive influence on people around me. I also owe them a lot for their positive remarks and words of encouragement,which contributed much to my decision to accept the art director position. Trying is always better than doing nothing,and if you want to try you have to try really hard. Q. What was your trip like? It was a time to empty myself to then fill myself with new experiences. In New York,I didn t drive or do much shopping. Using public transportation and walking around all the time,i had plenty of time to think about so many things. I had more than enough time to think about my past,present and future. In the end I also realized that I enjoyed so many things in Seoul. 긴여행은도전을위한용기와에너지를선물해줬다. My long trip gave me courage and energy for new challenges. 이중요해졌다. Q. 자신의영감, 열정, 긍정적에너지를말한다면? 요즘인스타그램팔로를하며관심있게지켜보는스물네살의디자이너가있다. 사이먼포르트자크뮈스 (Simon Porte Jacquemus) 라는청년으로패션스쿨을 3개월밖에다니지않았지만, 요즘패션계의핫한인물이다. 그의컬렉션, 필름, 캠페인등에서볼수있는아직다듬어지지않은신선한매력이그만의러프한감성을만들어내며영감을준다. 요즘무엇보다가장큰영감을얻은것은얼마전다녀온 6개월간의여행이었다. 오랜시간모델활동을하면서더이상발전이없는것같다는회의감과무기력에빠져들어서울을떠나기로결심한것이다. 고등학생때부터쉬지않고일만하며, 해외를다녀와도거의출장이었고, 가까운곳으로두어번다녀온것이여행의전부였다. 그래 me the position earlier this year,and I accepted it. That s all. It was shortly after I came back from a trip,so I was fully recharged and thought that it would be a great opportunity for a new challenge. Q. How is your new role different from your role as model? As a model I depend much on my intuition in analyzing brands,and how they look to me was most important. As a creative director,i have to make decisions through a business lens,a far more objective tool than my intuition. Q. Any comment on your inspiration,passion and positive energy? Having modeled since I was in high school,i did not have time for personal trips. Being a model requires lots of dedication. I was finally exhausted,failing 크리에이티브디렉터로브랜드선정, 신인아티스트발굴, 전시기획, 매장디스플레이에도관여한다. 뉴욕과스트라이프를테마로꾸민믹샵의한쪽벽에는신인아티스트들의작품이전시되어있다. 최근에지현정씨가구입한미니스커트와선글라스. 숫자포인트를더해캐주얼하게재해석한디테일에끌려구입했다.

20 36 HERA 2014 AUTUMN 이성과감성의밸런스비엘타이윤진대표 Balancing Emotion and Logic Lee Yoon-jin, CEO of Vielta 비엘타 라는이름의가방브랜드를운영하며통역사로도활동하는이윤진씨. 그녀를인터뷰하는동안 어머니 변수 남편 이라는세단어를자주들을수있었다. 그만큼일과생활에많은영향을주는존재이기때문이다. 그녀에게변수는기회를뜻하기도했다. 인생의전환점도변수라는말로바꿨다. 주재원을지낸아버지덕분에인도네시아를비롯한여러도시를다니며성장했고, 아나운서꿈을안고서울에있는대학에진학했으며, 아나운서에서통역사로, 그러면서가수비 ( 정지훈 ) 의영어선생님으로영어학습서의저자로도활동했다. 그리고배우인남편을만나패션사업을시작했고, 두아이의엄마가되기까지그의인생여정에는많은변수가있었다. 생각지못한기회들이주어졌을때망설이지않고일단해보자는마음으로시작했기에이룰수있었던인연의고리이기도하다. 딸의모든배경에는어머니가있듯이, 이윤진씨에게도어머니는그누구보다가장큰영감을주는사람이다. 외향적이고모험심강하며엉뚱한생각을일삼아 언제증발해버릴지모르는 막내딸의기질을크리에이티브한방향으로이끌어준사람. 또아주오래전부터비엘타라는이름으로작은공방에서가방을만들어오신, 지금은비엘타의디자이너로비즈니스파트너가된어머니. 결혼은이런어머니를좀더특별하게느끼게해주었다. 중요한판단을해야하는순간이면 만약엄마라면어떻게했을까 를가장먼저생각하기때문이다. 자신의딸에게도그런엄마가되기위해그녀는일에대한열정, 가족을향한애정, 그어떤것에도소홀히하지않으려노력한다. Q. 현재어떤일을하고있는가? 비엘타의 CEO로이그조틱레더를소재로한가방과액세서리를만들어판매한다. 그리고프리랜스통역사이기도하다. 이번에아시안게임기간동안열리는비공식 VIP 행사의통역을맡았다. 아직많은일을하지는못했지만, 제약기업셀트리온에서운영하는복지재단의사외이사로도활동하고있다. 유엔산하재단 IVI(International Vaccine Institute) 의홍보대사로활동하는남편과함께너무많은것을누리고있는지금에감사하며, 그행복을나 Lee Yoon-jin,interpreter and CEO of the handbag company Vielta,frequently used three words mother, variable and husband during the interview. That s because it is these three things that have far and away the greatest effect on her work and personal life. Variable also means opportunity for her. In fact,she often replaces variable with turning point. When she was a child,lee s father was regularly posted overseas on business,meaning Lee had the opportunity to live in a few different foreign countries,including Indonesia,when she was young. Lee started her career as a television announcer after finishing her studies. She left that job to become an interpreter. As an interpreter she also wrote a few ESL books and taught students how to speak English. One of her pupils was Korean pop star Rain. It was after she got married (to actor Lee Bum-soo) that she started her own handbag business based on her mother s old handbag workshop. Now a mother of two kids,lee says that she did not hesitate to face unexpected challenges and overcome them,and such efforts gave her great opportunities that always paid off in the end. Her mother,designer Lee Kyung-hwa,is her biggest source of inspiration. As a young child,she was capricious and arbitrary,but her mother helped her to find creativity in those impulses. After her marriage,the first question that regularly comes to her mind is what would my mom do? whenever there is an important decision to make. In raising her daughter,lee wishes she could do what her mother did. It is for this reason that she does not want to neglect anything in her professional and family life. Q. What kind of work do you do? I am the CEO of 가방브랜드비엘타의대표이자프리랜스통역사이윤진씨. 그녀는인생에서마주치는여러변수를기회로여기는긍정적사람이다.

21 38 HERA 2014 AUTUMN SEOULISTA 39 누기위해노력하고있다. 그리고가장중요한역할은두아이의엄마라는것. 내생활의모든시계는아이들에게맞춰져있다. 내또래대한민국모든엄마의운명이아닌가싶다. Q. 비엘타는어떻게시작한것인가? 인도네시아에서살때디자인을전공하신어머니가그곳에서구할수있는좋은가죽으로가방을만들어가족과지인에게선물하곤하셨다. 그렇게취미생 Vielta, which produces handbags and accessories made of exotic leather. Currently our products are available at two department stores in Seoul, among other locations. I am also a freelance interpreter. During the Incheon Asian Games, I will interpret at an unofficial VIP event. Although not much have been done from the post yet, I am also an 활처럼하시던것을결혼한후남편의적극적권유로브랜드화해사업을하게된것이다. 비엘타라는이름은어머니께서결혼전에광고회사에다니셨는데, 그때이탈리아클라이언트가지어준애칭이다. Q. 영감 Inspiration 이란단어에서무엇을연상하나? 사실영감이란말은아티스트에게나어울리는단어라고생각했다. 그런데내가하는일을가만히보니, 통역이란이성적일과패션사업이라는감성적일을동시에하고있음을알았다. 이성적일을할때영감이란것은 아이디어 라는표현으로바꿀수있을것이다. 예를들어통역사로세계각지의사람을만나그들을관찰하게되는데, 이때비엘타에도움이될만한단서들이보인다. 반대로비엘타를운영하며취향이다양한고객을상대하다보면낯선사람과감각적으로어떻게교감할지깨닫게된다. 그렇게두가지일이상호보완적으로이뤄질때여러가지일을동시에해나갈수있는유연함도갖출수있다. Q. 여러가지일을동시에하다보면포기하고싶을때도있을것같다. 그럴때는지금내가하는모든일이굉장히의미있는것이라고마음을다잡는다. 또지금이아니면경험할수없는것이라고자기암시를한다. Q. 기회를변수라고표현하는것같다. 변수를무엇이라고생각하나? 변수라는것은호재가될수도, 악재가될수도있다. 우리는살면서참많은변수에직면한다. 그런데대부분의사람이긍정적변수는당연스레받아들이고부정적변수는 왜나에게 outside director of a welfare foundation run by the pharmaceutical company Celltrion. But of course my role as a mother is the most important one. My husband is a goodwill ambassador for International Vaccine Institute. Together we are enjoying so many blessings and trying to share them with others. Q. How did you start Vielta? When I was a child, my family lived in Indonesia where high-quality leather was much cheaper than in Korea. My mom used to make handbags out of it and gave them to her friends as gifts. My husband strongly encouraged me to turn my mom s hobby into a serious business. Vielta is a nickname one of her Italian clients gave when she worked at an advertising firm before marriage. Q. What comes up to your mind upon hearing the word inspiration? I thought inspiration was a word for artists. My works, however, are balanced between logic, which is represented by interpretation, and emotion, a key ingredient to the fashion industry I am also in. Inspiration is a synonym for idea in the realm of logic. For example, meeting people from all around the world as an interpreter gives me ideas that are useful for my handbag business. By the same token, engaging with customers with various tastes helps me handle unexpected situations. The 비엘타의디자이너는이윤진씨의어머니로, 취미생활처럼해오시던가방작업을브랜드제품으로완성했다. 이윤진씨의가방에는두개의명함이들어있다. 비엘타그리고셀트리온복지재단사외이사명함이다. 아직서투르지만나눔을실천하기위해노력하고있다.

22 40 HERA 2014 AUTUMN SEOULISTA 41 한가지일은또다른한가지일을위한영감이된다. One of my roles is to be a source of inspiration for others. 만이런일이일어나지 하며괴로워한다. 예측할수없는무언가가주어지는것이다. 변수를운이라고말하는사람도있는데, 역시어느날하늘에서갑자기떨어지는것이아니다. 준비가된사람에게변수가생기면그것은곧기회가되는것이다. 변수는동기를부여해주기도한다. Q. 이윤진씨가생각하는서울여성의특징은무엇인가? 모든분야에관심이열려있다. 또그러한관심사를좇아다니고이뤄낼수있는에너지를지녔다. 아마도한가지역할만하는서울여성은별로없을것이다. 이들의관심사는뷰티와몸매, 패션부터일에대한열정까지다방면에서나타나고있다. Q. 이윤진씨에게서울은어떤도시인가? 나에게서울은별천지였다. 교민들대부분이그렇듯이드라마를통해한국을경험했다. 드라마속서울은톡톡튀고, 기회가많으며노력만하면다이룰수있을것같은도시였다. 실제로서울에와서보니기회도많고그만큼그것을잡기위해엄청난노력도필요하며빠르게변화하는도시였다. 뉴욕은기계만큼빠르게움직이는사람들이모여있는삭막한도시같은느낌인데, 서울의분주함은그와는다르게느껴진다. consequent balance between logic and emotion creates an increased level of flexibility that allows me to play multiple roles successfully. Q.What is your definition of variation? In your mind,is it a different word for opportunity? We face unexpected variations all the time. They can be either good or bad,depending on how well prepared we are to get some benefit out of it. Even negative variations can be a good motivation for additional growth. Q. How do women in Seoul seem unique to you? They are wide open to various fields of interest including beauty,fashion and work,and full of energy to achieve a high level of satisfaction with them. Few women living in Seoul play a single role. Q. What kind of city is Seoul? Seoul was a brand new world for me. Like many other Koreans who spent their childhood in foreign countries,i experienced Korea through Korean television dramas. In the dramas Seoul was depicted as unique and full of opportunities for everyone. And yes, Seoul is a city with lots of opportunities,but one has to work really hard to get those opportunities. 이그조틱레더를사용해만든비엘타의키링들 하루라는시계는아이들에게맞춰져있다. 큰아이가유치원에있는동안그녀는고도의집중력을발휘해일한다.

23 42 HERA 2014 AUTUMN MEETS HERA 43 Meets HERA 헤라의이성과감성 서울리스타의아름다움을통해아시아뷰티트렌드를선도하는헤라는이성과감성이균형을이룬브랜드입니다. 헤라의이성은미지움 ( 아모레퍼시픽기술연구원 ) 에서연구하는헤라의첨단피부과학으로, 헤라의감성은메이크업제품을통해구현해내는빛과색의아름다움으로이야기할수있습니다. < 헤라매거진 > 가을호에서는서울리스타의최대관심사인안티에이징을위한피부과학과헤라메이크업제품연구소를소개합니다. Rationality and Sensibility of HERA HERA is the brand with a harmony of rationality and sensibility. It leads Asia s beauty trend through SEOULISTAS beauty. HERA s rationality can be explained by advanced dermatology of MIZIUM, AMOREPACIFIC Corporation s R&D Center, and its sensibility is talked by HERA s makeup products. HERA magazine s Autumn Issue introduces skin science and its laboratory for anti-aging products.

24 44 HERA 2014 AUTUMN MEETS HERA 45 서울리스타안티에이징보고서 Anti-aging Reports of SEOULISTA 에디터정소영도움말최지은 ( 스킨케어연구소 ) 자료제공 ( 주 ) 아모레퍼시픽기술연구원 투명동안 피부를선호하여안티에이징에관심이높은한국여성을위해헤라에서는다양한안티에이징연구를진행하고있다. 투명동안피부를선호하는한국여성은다른어떤피부고민보다안티에이징에관심이높으며, 이를해결해줄제품에아낌없이투자한다. 이런한국여성을위해다양한안티에이징연구를진행하고있는미지움 ( 아모레퍼시픽기술연구원 ) 은한국여성이세대별로겪는노화현상을조사한바있다. 전세대에걸쳐가장중요한화두는탄력. 하지만여성이놓치고지나가는노화징후도있었는데, 그대표적증상을살펴본다. 30 대초반, 노화의첫번째고비 미지움연구에따르면, 한국여성에게는 30대초반과 50대초반에두번의노화고비가찾아온다. 그만큼안티에이징에대한관심이절정에달하는시기이기도하다. 노화는크게정신적, 사회적, 신체적세가지로나누어볼수있다. 첫번째고비인 30대초반에는직장생활과결혼, 임신, 출산등의문제로급격한정신적노화를경험한다. 특히평균나이 31세에는상처나피부트러블회복속도가늦어지는것으로신체적노화가시작됨을느낀다. 그리고 30대중 후반에이르러서는목주름, 팔자주름, 눈가와눈밑주름이나타난다. 결국 30대에는얼굴피부에드러나는모든노화증상을경험하게되는것. 이후노화체감지수가점점하락하고안티에이징에무뎌지며, 40대에접어들면서일종의체념단계 ( 노화자각정체기 ) 에이른다. 이때에는피부탄력도떨어지고굵은주름이자리잡기시작한다. 그리고 50대, 두번째노화고비가찾아오는것이다. 한국여성의노화지수와안티에이징지수 30대초반의한국여성은정신. 정서적노화체감지수가가장높으며, 50대초반은신체적노화체감지수가가장높았다 첫번째노화체감고비 : 정신. 정서적노화자각최대지점 노화지수 60 20~24 25~29 30~34 35~39 40~44 45~49 50~54 안티에이징지수 두번째노화체감고비 : 신체적노화자각최대지점 안티에이징지수 노화지수 * 서울및수도권, 부산, 대구, 대전, 광주에거주하는 20세이상 65세이하한국여성 1000명의조사결과조사기간 : 2013년 5월 17~29일, 조사기관 : TNS

25 46 HERA 2014 AUTUMN MEETS HERA 대후반여성이놓치고있는 10 년후의노화와현실 25~29세한국여성은 10년후나타날기미와잡티, 새치, 두피트러블등에대비하지못하고있다. 서울리스타가원하는궁극의안티에이징 탄력 한국여성 23.5% 가원하는궁극의안티에이징 1 순위는 탄력있고탱탱한피부 를갖는것이다. 연령별로간과하는비율이높은고민 한국여성이원하는이상적피부 간과율 High 피부트러블 기미, 잡티 새치, 흰머리 새치, 흰머리 체중증가, 비만 눈가. 눈밑주름 얼굴피부탄력저하 23.5 % 탄력있고탱탱한피부 모공확장 모공확장 보디피부의건조 기미, 잡티 얼굴피부탄력저하 목주름 새치, 흰머리 새치, 흰머리 목주름 새치, 흰머리 18 % 기미. 잡티. 주근깨등이없는깨끗한피부 체중증가, 비만 칙칙한피부톤 눈가. 눈밑주름 얼굴피부탄력저하 14 % 주름없는매끈한피부 칙칙한피부톤 모발윤기부족 칙칙한피부톤 기미, 잡티 피부건조, 땅김 모공처짐 모발윤기부족 푸석푸석한피부 보디피부탄력저하 12 % 밝고화사한피부, 광채피부 얼굴피부탄력저하 얼굴피부탄력저하 11.5 % 촉촉하고수분감있는피부 다크서클, 눈밑그늘 7.5 % 모공없이균일한피부 모공처짐 6 % 부드럽고결이고운피부 Low 20~24세 25~29세 30~34세 35~39세 40~44세 45~49세 50~54세 * 서울및수도권, 부산, 대구, 대전, 광주에거주하는 20세이상 65세이하한국여성 1000명의조사결과조사기간 : 2013년 5월 17~29일, 조사기관 : TNS 2 % 5.5 % 전체적으로톤이고른피부하얀피부톤 20 대후반에 기미, 잡티 1 위 새치, 흰머리 2 위 놓치기쉬운 10가지노화증상 두피트러블피부트러블 3위 5위 모공확장거칠어지는손발피부 4위 6위 보디피부의건조 7 위 점증가 8 위 칙칙한피부톤 9 위 모발윤기부족 10 위 * 25~29 세한국여성 103 명의조사결과 * 서울및수도권, 부산, 대구, 대전, 광주에거주하는 20세이상 65세이하한국여성 1000명의조사결과조사기간 : 2013년 5월 17~29일, 조사기관 : TNS 우리가 10 년후겪을노화현상에는어떤것이있을까? 20 대후반에는모공확장, 피부트러블, 거칠어지는손 한국여성이말하는이상적피부조건은무엇일까? 나 가들어감에따라피부건조와모공확장, 눈가및팔자 또우리는노화에대비하기위해어떤노력을기울이 발피부와새치, 흰머리등에대한관심이상대적으로 이별로살펴보면 25~34 세여성은대부분촉촉하고 주름등탄력저하에서비롯되는노화현상을겪기때문 고있을까? 한국여성이 예상하는 10 년후노화현상 부족하며, 많은 20 대가기미와잡티에시달리고있었 수분감있는피부를, 30~44 세는기미 잡티 주근깨등 이다. 그러기에안티에이징관리의중요성이겉으로드 과각현상별실제발현율을살펴보자. 20~30 대한국 다. 여성이 30 대에이르면탈모, 모발윤기부족, 얼굴 이없는밝고깨끗한피부를, 그리고 45~54 세는주름 러나는색과톤에서 탄력 이라는좀더근본적인부분 여성의예상치와실제로경험하는노화현상에는차이 피부탄력저하로나타나는노화의조짐을무심코지 없이매끈한피부를원했다. 그에따라각세대별로필 으로바뀐다. 탄력있고팽팽한피부, 이는모든세대의 가있었다. 세대별로살펴보면 20 대초반에는가장많 나친다. 세대를막론하고가장관심이높은안티에이 요한안티에이징관리도달라진다. 20 대에는피부색 한국여성이공통적으로원하는궁극의피부다. 투명동 은노화현상을놓치면서피부트러블, 피부건조증, 모 징이슈, 최대의피부노화고민은탄력인것으로나타 과톤관리에신경써야하고, 30 대부터는피부결과 안을유지하기위해가장중요하게여겨야할노화고민 공확장같은것에적절히대비하지못하고있었다. 났다. 얼굴선같은부위를중점적으로관리해야한다. 나이 의핵심인것이다.

26 48 HERA 2014 AUTUMN MEETS HERA 49 서울리스타피부비밀탄력 SEOULISTAS Secret of Skin : Elasticity 늘어진모공, 흐트러진얼굴, 눈에띄는팔자주름등은피부가탄력을잃으면서나타나는대표적노화징후이다. 미지움 ( 아모레퍼시픽기술연구원 ) 에서조사한바에따르면, 이러한탄력저하현상은한국과중국여성에게기미. 잡티등의트러블, 칙칙한피부톤, 수분부족등다양한안티에이징고민중 1순위인것으로나타났다. 탄력있고탱탱한피부로가꾸어줄헤라의두가지안티에이징신제품을소개한다. 에디터정소영사진한상선 NEW 에센셜무스트리트먼트 1주사용후만족도 6.26 % 6 주후탄력개선 간편함 100 % 피부결 93 % 수분 93 % Cell-Bio Layer Belt tm 피부속탄력허리층에집중적으로작용해 모공주름 TM 을개선하고피부탄력을강화해주는셀-바이오레이어벨트 효과를발휘하는헤라모디파이어 0 주 3 주 6 주 * 2014 년 4 월 8 일 ~5 월 20 일에 35~45 세성인 22 명조사결과, 아이이씨코리아 ( 주 ) Epi-Vitalizing cycler tm 높은피부흡수율을자랑하는무스타입의헤라에센셜무스트리트먼트. 이제품은에피 - 바이탈라이징사이클러성분 이피부탄력을강화하고활성화해활력있는피부로가꾸어준다. 활력 탄력 피부톤 메이크업 92 % 88 % 87 % 83 % * 고객인지만족도설문결과조사기간 : ~ 14 조사대상 : 성인여성 60명조사기관 : ( 주 )TNEX 모디파이어 MODIFIER 에센셜무스트리트먼트 ESSENTIAL MOUSSE TREATMENT 어린피부의모공이확장되는현상이피지때문이라면, Layer Belt ) 는탄력허리층을강화해피부탄력을강 부드럽고쫀쫀한무스제형의헤라에센셜무스트리트 고피부순환을촉진한다. 헤라에센셜무스트리트먼 노화된피부의모공은피부탄력저하로모공이늘어져 화해준다. 피부본연의힘을케어해 모공주름 TM 없는 먼트는피부탄력강화와피부활성에탁월한안티에 트의핵심은피부활성강화성분인에피 - 바이탈라이 이어지는 모공주름 TM 이된다. 이와같이모공으로까지 매끈하고탄탄한동안피부로가꿔한층더아름다움 이징제품이다. 조밀하게구성된미세거품이피부에 징사이클러성분 (Epi-Vitalizing Cycler ) 으로피부 연결되는노화징후를케어하기위한제품이헤라모디 을끌어올리는것이다. 닿는즉시보습막을형성해피부깊숙이빠르게흡수되 에너지를활성화해탄력있고건강한피부로가꾸어준 파이어다. 피부속탄력을주관하는탄력허리층에집 이제품은셀에센스로피부를정돈한뒤, 셀 - 바이오크 어앞단계에사용한제품과시너지효과를발휘하고, 다. 사용후별도의세안이나떼어낼필요가없어편리 중적으로작용해피부탄력을강화해주는것. 림을바르기전단계에사용하면더욱효과적이다. 피부에영양성분을전달한다. 또탄산수를머금은미 하며, 흡수력과밀착력이뛰어나다른스킨케어제품이 모디파이어의셀 - 바이오레이어벨트 (Cell-Bio 세기포의마사지효과로탄력넘치는피부로가꾸어주 나메이크업제품과섞어수정화장시이용해도좋다.

27 50 HERA 2014 AUTUMN MEETS HERA 51 헤라안티에이징프로그램 3 단계흔적을다스리다 Remove Traces HERA Anti-aging Program 에디터구태은사진한상선 피부를지나는시간의흐름은모든여성에게빠르게느껴진다. 시간이남긴피부위노화흔적들, 지워버릴수있을까? 헤라는피부과학을근간으로눈에보이는잡티, 주름, 탄력등을개선하기위해피부속부터탄탄하게정비할수있는제품을개발하고있다. 그대표제품이헤라셀에센스와셀-바이오크림그리고에센셜무스트리트먼트세가지안티에이징제품이다. 생기있고촉촉한피부를위해꼭필요한생체수와가장유사한성분으로피부에완벽하게흡수되게만든셀에센스는피부속에활력을불어넣는다. 옴니크림 으로불리는셀-바이오크림은노화된피부의핵심에작용해다양한피부고민을해결해준다. 또고영양무스타입의에센셜무스트리트먼트는탄산거품을이용한마사지를통해피부속순환을활발하게촉진한다. 이들은모두피부깊숙이흡수되어노화흔적을케어하고싱그러운에너지를채워주는등노화고민의근본해결책을제시하는데목표를두고연구개발한제품들이다. 셀에센스 CELL ESSENCE 매일매일피부에너지를충전해투명하고생기넘치는피부로가꿔준다. 몸속생체수와흡사한셀-바이오플루이드싱크성분을 90.65% 함유한우윳빛에센스가피부에편안하고완벽하게흡수된다.

28 52 HERA 2014 AUTUMN MEETS HERA 53 셀 - 바이오크림 CELL-BIO CREAM 에센셜무스트리트먼트 ESSENTIAL MOUSSE TREATMENT 피부속부터근본적으로개선해야환한동안피부로바뀔수있다. 피부노화의핵심에빠르게작용하는셀-바이오옴니포커스 성분이노화원인인복합적피부고민을동시에케어한다. 주름개선과미백효과가탁월한기능성트리트먼트가고영양의무스타입으로탄생했다. 쫀쫀하고부드러운미세기포가피부깊숙이빠르게흡수되어즉각적인탄력스페셜케어가가능하다.

29 54 HERA 2014 AUTUMN MEETS HERA 55 4 미지움메이크업연구기술의외부수상실적 4건 년새로개발한메이크업컬러 414가지 365 한가지컬러의립스틱을연구하는데소요되는평균기간 1년 (365일) 136 메이크업테스트에사용하는펄의종류수 136개 40 파운데이션으로적용가능한 Face Make-Up Shade 40개 ( 파스텔계열의베이스메이크업컬러제외 ) 100,000,000,000 헤라메이크업제품의베스트셀러 UV 미스트쿠션 의누적매출 (2014 년 1~8 월 4 일의회계매출기준, 단위 : 원 ) 빛과색이과학으로빚어지는곳미지움헤라메이크업연구소 HERA Make-up Institute at MIZIUM 에디터구태은사진윤명섭 헤라메이크업의근간은 빛 이다. 빛과색의조화를심도있게연구하는헤라메이크업연구소는미지움 ( 아모레퍼시픽기술연구원 ) 내에자리한다. 건축계의시인으로불리는포르투갈태생건축가알바로시자가설계한빛과자연이감싸고있는건물안, 절제미가돋보이는온통하얀공간속에자리한다. 시간에따라미세하게변하는빛을탐구하기위한최적의환경인것이다. 이곳에서연구한헤라메이크업제품은아모레퍼시픽오산뷰티캠퍼스로이동해고객을만날준비를한다. 오산뷰티캠퍼스에서는엄격한제조과정과면밀한테스트를거쳐비로소하나의메이크업제품을완성한다. Light is a key element of HERA s cosmetics science. Applied to the skin, the light creates passion, beauty, elegance and confidence through the harmony of color and shade. Specializing in the researches of skin science, HERA Make-up Institute is located inside the MIZIUM (AMOREPACIFIC Corporation s R&D Center). Designed by Alvaro Siza, one of the best-known Portuguese architects of the 20th century who is well-known for his poetic architecture, the white, simple yet beautiful MIZIUM building is surrounded by natural beauty. The spacious, white building is an ideal place for the researches of the changing lights. This is where ingredients for HERA s cosmetics products are made. From here they are sent to AMOREPACIFIC Corporation s Beauty Campus in Osan, Gyeonggi Province, where they are completed as finished products through a strict quality control process. 빛과색의경이로운조화를연구하는헤라의메이크업연구소는미지움내에자리한다. FG+SG Architectural Photography

30 56 HERA 2014 AUTUMN MEETS HERA 57 빛과색의스펙트럼 Spectrum of Lights and Colors 색 ( 色 ) 에대한연구는헤라의뮤즈인서울리스타의독특한매력과아름다움을설명하기위해반드시필요하다. 이를위해국내화장품업계최초이자최대규모를자랑하는연구원미지움에서는스킨케어분야와함께또하나의중요한축을이루는메이크업연구소에서활발한연구를이어가고있다. 35명으로구성된이곳연구원은메이크업제품구상부터완성까지전반적인과정을연구한다. 성분과원료선정, 색에따른텍스처구현, 미세한펄의차이, 피부색에따른발색연구같은내용이다. 가장우선시하는것은색에대한깊은이해다. 동일한색일지라도각기다른톤의피부나다른색상의입술위에서표현되는색감 ( 발색 ) 이다르고, 온도와습도등외부조건에의해서도밝기변화가일어나기때문이다. 색과색이섞였을때탄생하는또다른컬러뿐아니라명도와채도의변화, 빛의반사나산란등을함께고려해야한다. 헤라메이크업연구소는글로벌색소기업들과긴밀한관계를유지하며특화한색소를함께개발하거나, 새로개발한색소를가장먼저테스트해데이터베이스를구축한다. 이런풍부한연구자료를기반으로국내는물론, 세계여러인종에따른피부색의다양성, 선호색상등을트래킹하며제품개발에빠르게도입하고있다. The research into colors is essential in explaining unique attractions and beauty of SEOULISTA, a muse of HERA. Together with MIZIUM, the first and biggest skincare research center of its kind in Korea, HERA Make-up Institute is the main place for research on colors. Its 35 research fellows make every effort to study the whole process for making products. A thorough understanding color is of great importance. Colors vary according to each people s skin and lips tones. HERA Make-up Institute builds up partnerships with global color enterprises to develop specialized colors and establishes a test base of those colors. Based on diverse researches, the Institute develops products that satisfy the world s wide range of skin colors and preferences. HERA Make-up Institute can be divided into several kinds by category: face makeup products can be divided into base, powder, cushion makeup product; color makeup can be into products of lips and eyes. Researcher Sujin Lee said, Face makeup products are developed originally to express one s own skin tones and hide skin flaws at the same time. They are 메이크업연구소의시약병들 위 _ 콤팩트크림파운데이션을만들기위해파우더를섞고있다. 아래 _ 레드, 오렌지, 핑크, 퍼플등한계열에서도수백가지컬러가탄생하는립스틱

31 58 HERA 2014 AUTUMN MEETS HERA 59 색조뿐아니라베이스메이크업역시자연스러운스킨컬러를구현하기위해색채연구가동반된다.

32 60 HERA 2014 AUTUMN MEETS HERA 61 성분과원료선정, 색에따른텍스처구현, 피부색과발색연구등제품구상부터완성까지전반적으로연구한다. Research fellows make every effort to study the whole precess for making products. They provide ideas of new products and selected elements that would fit HERA. 메이크업연구소는제품의카테고리에따라세분화된다. 페이스메이크업은베이스. 파우더. 쿠션메이크업, 색조메이크업은립. 아이등의섹션으로나뉜다. 헤라의페이스메이크업제품을연구하는이수진연구원은 본래의피부색을거스르지않으면서도결점을완벽하게커버하기위한페이스메이크업은립이나아이같은컬러메이크업연구와약간차이가있습니다. 보정력을높이면피부밀착력이떨어지거나, 본래피부색과다른어색한컬러가나올수있죠. 헤라가추구하는자연스러우면서도투명하고화사한피부톤을만들기위해파운데이션을위한스킨컬러뿐아니라, 이와믹스해피부톤을보정할수있는파스텔컬러의베이스제 품연구도함께진행합니다 라며페이스메이크업연구의한부분을소개한다. 반면립이나아이메이크업은트렌드컬러에민감하게반응한다. 패션을비롯한다양한분야에서수집한자료들로시즌컬러를분석해피부위에서최대한아름답고이상적으로구현될수있게하는데초점을맞춘다. 같은제품이라도색상에따라사용감이달라질수있기때문에반복적으로실험을거쳐최상의텍스처를검증하는일도중요하다. 컬러를도출한후텍스처를개발하기도하지만, 반대로텍스처를선정하고컬러를조정하기도한다. 트렌디한시즌컬러를탄생시키기위해색소와다양한원료를배합중인헤라메이크업연구소

33 62 HERA 2014 AUTUMN MEETS HERA 63 색채과학이제품으로완성되기까지메이크업연구소의연구원은제품개발의최전방에있는사람들이다. 이들은새로운제품을구상하기위해아이디어를제공하고, 헤라에맞는성분을선정하기위해고심한다. 또다양한분야의전문가와협업하며최상의발색과사용감을위한텍스처연구, 음영표현을위한미세한컬러차이와제형입자선택등제품을생산하기위한매뉴얼을만드는것이다. 이곳에서수없이반복된실험결과를토대로짠계획은안정성, 지속력, 대량생산가능여부등에대한검증을거쳐생산단계로넘어간다. 미지움메이크업연구소의연구결과가하나의제품으로태어나기위해서는숙련된기술전문가의손을거쳐야한다. 미지움이뇌역할을한다면, 실질적으로제작이이뤄지는오산뷰티캠퍼스는역동적심장이라고할수있다. 첨단설비를갖춘오산뷰티캠퍼스는원료와색소의정밀한비율측정, 고속배합, 엄격한품질관리등을위해한치의오차도허용하지않는곳이다. 1 o C의온도차이가제품에엄청난영향을미치듯미세한차이에서비롯하는문제를방지하기위해모든것을철저하게통제하면서팽팽한긴장감이감돈다. 마스카라와아이섀도등눈에직접사용하는제품은더욱세심하게관리해분리된공간에서만든다. 이와같이철저하고까다롭게만든제품이오산뷰티캠퍼스에서적합판정을통과하면고객의손으로전달되는것이다. 이것이헤라메이크업제품이하나의창조적도구로변화해가는여정이다. different from color makeup products. If the product is good at hiding flaws,it usually gets a little weird color to skin. To solve this problem,we do research on foundation colors for natural but bright expression on the face and at the same time study pastel-colored base products as well. Meanwhile,lip and eye make-up products are very sensitive to trend colors. They study seasonal colors based on diverse research from fashion to trends. Colors can be developed first before the development of textures and vice versa. From Color Science to Products Research fellows are frontiers of product development. They provide ideas of new products and selected elements that would fit HERA. In addition, they are working together with experts from other fields to make a product manual for the best colors and easy usage. Experienced experts finalize the product based on research of HERA Makeup Institute. If MIZIUM is the brain, Osan Beauty Campus is the heart of AMOREPACIFIC. Osan Beauty Campus with stateof-the-art facilities measures a ratio of elements and colors, mixes them at a high speed and provides strict quality management. Especially, eye makeup products, such as mascara and eye shadow, are more carefully treated and managed in a separate space. If Osan Campus gives a final approval, final products go to the shops. This is the journey of HERA makeup products. 용기에립스틱이담겨나오면온전한모양인지 1 차수공테스트를거친다. 립스틱을완성하기위해준비중인용기

34 64 HERA 2014 AUTUMN MEETS HERA 65 헤라스퀴즈마스카라사용법의진화 HERA Squeeze Mascara Evolution of Usage 에디터정소영사진한상선도움말노영혜 ( 메이크업연구 1 팀 ), 정해원 ( 메이크업디비전애플리케이터연구팀 ) 0 개월 3 개월 마스카라를사용할때내용물이생각보다빨리굳어불편함을느끼는사람이많다. 헤라메이크업연구팀에서는이같은 최대불만 사항을해소하기위해마스카라를혁신했다. 마스카라를손으로주물러짜듯사용한다 는개념의 스퀴즈마스카라 를선보인것이다. 혁신을위한첫단계작업은용기의개선. 일정기간이지나면내용물이용기안에서굳어버리는것처럼느끼는현상을개선하기위해기존마스카라용기를절단해보았다. 내부를들여다보니실제로사용자가느끼는것과달리마스카라용기속에는충분한양의내용물이굳지않은상태로담겨있었다. 다만내용물이서로응집되어용기안쪽면에붙어있어마치굳은것처럼브러시에잘묻어나지않은것이다. 이문제를해결할수있는방법이 짜듯이주물러 사용하는방식으로발상의전환을이루어냈다. 치약이나튜브형아이스크림등용기개발에영감을줄수있는모든카테고리제품군을살피기시작해실리콘용품전시회에서단서를찾았다. 위생적이고유연해주방용품에주로쓰는실리콘소재가눈에들어온것이다. 이를활용하면용기안에응집된내용물을브러시에고루묻어나게할수있을것이라는확신이들었다. 이와함께마스카라내용물의수분손실을막아주는방법도동시에고민했다. 실리콘안에알루미늄파우치를넣고그속에내용물을채우면마스카라용기를주무르는힘이브러시에까지작용할수있을것이었다. 그리고실리콘용기바깥쪽을코팅해오염을방지하는것까지, 계획은완성되었다. 도포량담지량 스퀴즈마스카라로이름붙은이제품은손에쥐고힘을가하면내용물의점성이낮아졌다가, 다시힘을빼면원래상태로되돌아가는 틱소트로피 (Thixotropy) 성질을이용했다. 마스카라속에서굳어버렸다고생각한내용물을끝까지주물러가며쓸수있게만들어경제성까지갖춘제품이다. 용기개선에이어브러시개발이이뤄졌다. 실리콘용기의특성에 맞춤설계 한단단한브러시가필요했기때문이다. 탄성있는고무재질을사용해기존브러시보다강도높은일명 땅콩브러시 를만들었다. 이브러시는외압에쉽게변형되지않고평평한면과헤어브러시처럼빗으로된면이있어내용물을뭉침없이충분히담지할수있도록설계했다. 주물러사용하는용기와땅콩브러시, 이두가지조합이 외압에변형없이완벽한컬링을연출해주는 땅콩브러시 * ( 주 ) 아모레퍼시픽기술연구원시험결과 스퀴즈마스카라는사용할수록내용물이줄어드는일반마스카라와달리첫사용시도포되는양과평균 3 개월사용시도포량이동일하다. 마스카라용기를주무를수록내용물의도포량은소폭상승한다. 이뤄낸혁신은마스카라본연의기능을한단계진화시켰다. 탄성이있는내용물은눈썹연장효과를발휘해롱래시마스카라역할도하며, 피지유사성분을모두제거한천연왁스성분의방수피막을입힌내용물은물과유분에쉽게번지지않는다. 또 36~38 o C의미온수에 30초이상접촉했을때마스카라성분이물에반응해분해되면서잔여감없이말끔하게지워지는기술 (Super Fitting Technology ) 을적용해쉽게닦아낼수있다. 지난 9월 1일출시한헤라스퀴즈마스카라는아이메이크업제품에대한기존관념과한계를뛰어넘어사용자의심리적부분까지감안해세심하게설계한제품으로, 길고풍성한속눈썹에대한서울리스타의로망을소재의과학을통해이뤄주고있다.

35 66 HERA 2014 AUTUMN STYLE 67 가을의미학 Autumn Grace 에디터장라윤사진윤명섭모델신재이, 세라메이크업김범석헤어김귀애네일김나혜 선명하고활력넘치는애티튜드로당당한매력과영원한아름다움을과시하는서울리스타. 우아하고절제된관능미와눈부신여성성을갖춘이들을위해블랙과골드를키워드로한패션을제안한다. 가을처럼좀더깊이있고세련되게성숙한아름다움을표현해보는것이다. Seoulista always boasts energetic attitudes and eternal beauty. They are elegant and sexy. We suggest black and gold fashion for them. It is intended to express their beauty in a more trendy and neat. 보디라인을드러내는섹시한블랙점프슈트와가죽칼라를덧댄풍성한울코트 J Apostrophe 네크리스 Accessorize l 이어링과링 Didier dubot 번갈아바른네일에나멜컬러 118 호베니티레드와 135 호센슈얼리베이지 HERA

36 68 HERA 2014 AUTUMN STYLE 69 MAKE-UP STYLE 에떼르넬페미닌피니싱팩트, 섀도듀오 07 호베이지스웨터, 스위트엔젤, 루즈홀릭 23 호팜오렌지, 번갈아바른에떼르넬페미닌네일에나멜컬러 118 호베니티레드, 135 호센슈얼리베이지모두 HERA 위 _ 에떼르넬페미닌 167 호카키오블리제와 118 호베니티레드 HERA 슈즈스타일리스트소장품가운데 _ 섹시함을강조한오프숄더니트원피스 Low Classic l 드롭이어링 Didier dubot l 네크리스와링 Accessorize 아래 _ 악어가죽프린트숄더백과레더브레이슬릿 Massimo Dutti l 메탈브레이슬릿 Agatha Paris MAKE-UP STYLE 내추럴아이브라우팩트 1 호, 오토아이브라우펜슬 33 호브라운, 번갈아바른에떼르넬페미닌네일에나멜컬러 135 호센슈얼리베이지와 167 호카키오블리제모두 HERA 퍼장식레더톱과허벅지까지깊게커팅한레더스커트 J Apostrophe l 그레이컬러진주이어링 Didier dubot 레더브레이슬릿 Agatha Paris l 화이트슈즈 Low Classic

37 70 HERA 2014 AUTUMN STYLE 71 MAKE-UP STYLE 바이탈리프팅에센셜베이스 SPF 15/PA+, 루즈홀릭 23 호팜오렌지, 번갈아바른에떼르넬페미닌네일에나멜컬러 118 호베니티레드와 135 호센슈얼리베이지모두 HERA 구김을준라이트그레이컬러펜슬스커트 Low Classic 이어링 Didier dubot l 링 Accessorize l 브레이슬릿과톱스타일리스트소장품

38 72 HERA 2014 AUTUMN STYLE 73 MAKE-UP STYLE 바이탈리프팅트윈케익 23 호트루베이지, 에떼르넬페미닌루즈홀릭엑셀랑스 105 호핑크뮤즈, 번갈아바른에떼르넬페미닌네일에나멜컬러 135 호센슈얼리베이지와 167 호카키오블리제모두 HERA 브레이슬릿과링모두 Didier dubot MAKE-UP STYLE 매직스타터 2 호이너글로우, UV 미스트쿠션울트라모이스처 23 호쿨베이지, 에떼르넬페미닌피니싱터치, 섀도듀오 07 호베이지스웨터와스위트엔젤, 번갈아바른에떼르넬페미닌네일에나멜컬러 118 호베니티레드와 135 호센슈얼리베이지모두 HERA 한쪽허리라인을커팅한언밸런스한점프슈트 J Apostrophe 네크리스 Accessorize l 이어링과링모두 Didier dubot

39 74 HERA 2014 AUTUMN STYLE 75 위 _ 리치컬링마스카라 79 호블랙, 클리어리퀴드아이라이너 79 호, 오토립라이너 3 호허니핑크모두 HERA 리미티드에디션바론첼리워치 Mido 아래 _ 번갈아바른에떼르넬페미닌네일에나멜컬러 118 호베니티레드와 135 호센슈얼리베이지 HERA 레이어드한링모두 Didier dubot 클러치백스타일리스트소장품 여성스러운시스루원피스 Miss Gee Collection l 이어링스타일리스트소장품

40 76 HERA 2014 AUTUMN STYLE 77 헤라메이크업스타일제안가을빛의해석 2014 F/W HERA Make-up Style 에디터구태은사진윤명섭 ( 인물 ), 한상선 ( 제품 ) 스타일링장라윤모델김미정메이크업김범석헤어김귀애네일김나혜 BASE 헤라베이스디렉터매직스타터, CC크림, UV 미스트쿠션울트라모이스처화사하고생기있는투명동안을위한헤라의대표베이스메이크업군단 3-베이스디렉터. 피부에수분을충전해주는헤라매직스타터는메이크업하기좋은최적의피부상태로만들어주는올인원스타트크림이다. 헤라 CC크림은스킨케어성분을함유해피부를촉촉하 게가꾸고피부톤과결을정돈해준다. 마지막으로히알루론산보습성분과미네랄클레이워터, 동백오일등을함유해수분감이더욱강력해진헤라 UV 미스트쿠션울트라모이스처는오랜시간지속되는촉촉한보습효과로피부결을매끄럽게완성해준다. 검지의심플한링과마치 3 개의링을착용한것같은디자인의링 [ho;ya] and more TIP 헤라매직스타터 2 호이너글로우, CC 크림 1 호핑크베이지, UV 미스트쿠션울트라모이스처 21 호쿨바닐라를차례로바른다. 헤라에떼르넬페미닌아이팔레트의오키드오간자컬러를아이홀전체에펴바르고손톱에는헤라네일에나멜컬러 135 호센슈얼리베이지와 167 호카키오블리제로포인트를준다.

41 78 HERA 2014 AUTUMN STYLE 79 LIP & CHEEK 헤라에떼르넬페미닌루즈홀릭엑셀랑스 115호레드디바인 진주와골드를매치한이어링 [ho;ya] and more 새로운헤라에떼르넬페미닌의립스틱은헤라만의독자적컬러테크놀로지를적용해농밀하고선명한컬러가입술의매혹적인볼륨감을한껏살린다. 하이드 로카본젤과천연식물성스콸렌성분이입술에닿는즉시뛰어난보습효과를발휘하며 동안입술 을연출한다. 또고광택포뮬러가자연스러운윤기를더한다. TIP 헤라에떼르넬페미닌아이팔레트컬러중센슈얼베이지컬러를아이라인을따라펴발라눈가에자연스러운음영을준다. 입술은헤라루즈홀릭엑셀랑스 115 호레드디바인을깔끔하게바르고, 헤라네일에나멜컬러 108 호핑크프리베를손톱전체에바른다.

42 80 HERA 2014 AUTUMN STYLE 81 EYE 헤라에떼르넬페미닌아이팔레트세라피나퍼플, 오키드오간자컬러 심플한사각형의빅스퀘어이어링 [ho;ya] and more 헤라가이번시즌트렌드를반영해엄선한여섯가지글래머러스한컬러를각기다른세가지텍스처로완성했다. 세라피나퍼플과오키드오간자컬러는보는각도에따라색상이미세하게달라져입체적눈매를연출하는시머타입, 센슈얼리베이지와앤틱카키는 고광택의펄감을선사하는습식타입, 핑크꾸뛰르와브라운시크는오랜지속력을자랑하는매트한파우더타입의텍스처다. 가루날림없는촉촉한사용감을극대화한제품으로, 하나의팔레트로신비롭고매혹적인눈매를연출할수있다. TIP 헤라에떼르넬페미닌아이팔레트컬러중핑크꾸뛰르컬러를아이홀에전체적으로펴바르고, 앤틱카키컬러로눈머리와눈꼬리에포인트를준다. 입술은헤라루즈홀릭엑셀랑스 48 호보이젠베리컬러를톡톡두드려바르고, 헤라네일에나멜컬러 167 호카키오블리제컬러를손톱전체에바른다.

43 82 HERA 2014 AUTUMN SEOULISTA PICKS 83 무엇을하든, 어디에가든친구들과함께하길원하는서울리스타. 이들은자신의가장사적인시간까지도친구들과보내며끊임없는공감과영감을원합니다. 동성친구와의교감을중요하게생각하고그들과의끈끈한유대를강조하는서울리스타에게소셜라이프는일과생활을위한좋은에너지를불어넣고, 그로써다른사람에게또다시긍정적영향을미치는유니크한관계가완성되는것입니다. SNS라는닫힌세상대신얼굴을마주하고앉아나누는진짜서울식소셜라이프를소개합니다. 서울식소셜라이프 SEOULISTAS Social Life SEOULISTAS love to spend time with their friends. Socializing is a great source of inspiration and energy for them, key ingredients to satisfactory professional and personal lives. HERA introduces how SEOULISTAS socialize with each other faceto-face, instead of on social media. 윤명섭

44 84 HERA 2014 AUTUMN SEOULISTA PICKS 85 서울리스타의아트데이 서울의문화 디자인스폿 Culture Spots SEOULISTA s Art Day 에디터정성갑 <LUXURY> 피처디렉터 2014년, 서울에살아좋은이유가하나더생겼다. 미술관을선두로개성넘치고다채로운예술공간이많아진것. 건축미까지감상할수있는국립현대미술관과아라리오뮤지엄을필두로건축, 디자인, 공예를전문으로다루는공간이눈에띄게늘었다. < 섹스앤더시티 > 의캐리일당들처럼미술관이나디자인스폿에서소요하고, 식사하며느긋하게탐미적시간을보낼수있는것이다. 현대미술 이라고하면난해하고복잡해별로보고싶지않다는사람이많다. 그러잖아도평상시에스트레스받는이가많은데, 예술을감상하면서까지일부러고생하고싶지않은것이다. 하지만실제두통을유발하는예술은많지않다. 기괴하고파격적미보다는정제되고아름다운미를선호하는우리나라에서는더욱그렇다. 대부분의예술품은미적이고감각적이며 섹시한 경험을안겨준다. 간혹암호와기괴함의요소가들어있을수있으나, 그로인해작품은한층매혹적으로바뀐다. 훌륭한작가의작품일수록그렇다. 미술에한정하지않고디자인이나공예, 더나아가아트옥션까지범주를확대하면더큰감정의고양과자극을얻을수있다. 이렇게쌓은경험과애정은커리어우먼에게확실한무기가된다. 21 세기가장큰경쟁력중하나가탁월한안목과세련된취향아니던가. 감각의총체, 예술은안목과취향을좀더구체적이고풍성하게만들어준다. 주말이나여가시간에예술과만나는가장좋은점은친구들과함께하면서도나만의감정에충실할수있기때문이다. 미술관이나디자인갤러리를둘러보고가장마음에든작품과신선한아이디어에관해이야기하는시간은늘즐겁다. 영감을나누고친구의취향을확인하는시간도의미있다. 2014년의가을은아트시티로변모중인서울, 그색다른변화를즐길최적의시간이다. SEOULISTAS have more reasons to live in Seoul, with a number of art galleries recently opening in the city. Including the National Museum of Modern and Contemporary Art and Arario Gallery,there are now quite a few art spaces dedicated to exhibitions of constructions,design and craftworks. SEOULISTAS can now enjoy gallery tours wrapped up with nice food and coffee,in a similar manner as Carrie and her friends do in Sex and the City. Modern art is widely considered to be something hard to enjoy (Isn t real life stressful enough?). Modern art works in Korea,however,are more esthetic than eccentric,and more refined in expressions than their Western counterparts. Even eccentric and complex elements are often used as tools to maximize aesthetic appeal,especially in the case of the works of renowned Korean artists. Starting from fine arts,expanding the scope of interest into neighboring fields such as design,craft and even auction will deepen your understanding of human nature. Artistic experiences and the resultant refined taste in art will be a strong competitive advantage for career women. Art enriches life in countless ways. The biggest virtue of weekend gallery tours with friends is that you can be both personal (in appreciating art works) and social (by sharing opinions with your friends) at the same time. Following are some a few of better galleries in Seoul to enjoy this fall. 김현수 / 리움 서울을뜨겁게달구는대형컬렉션이있는곳이라면외국에서서울을찾은친구나비즈니스파트너또는직장상사와함께해도부담스럽지않은시간을보낼수있을것이다. 지금리움에서는개관 10 주년기념전으로올라뷔르엘리아손, 데이미언허스트, 아니시카푸어, 장샤오강등각대륙을대표하는작가들의작품을대거선보인다.

45 86 HERA 2014 AUTUMN SEOULISTA PICKS 87 취미와친목사이의배움갤러리이도도자클래스 Pottery Class at Yido Gallery 손으로점토를만지고물레를돌리며서서히모양을만들어가는도예는번잡한일상에서나를찾고 도 를닦는가장효과적방법중하나다. 조금만집중하지않아도모양이흐트러지기때문에온정신을모아야한다. 신진작가를포함한도예가들의작품과생활용품을선보이는갤러리이도에서는도예과정을운영한다. 판상성형으로간단한생활용품을만들면서흙과친숙해지는단계 핸드빌딩반 과다양한성형기법을배우는심화과정 물레반 으로구성했다. 수업을듣는후배에따르면각자의직업등을밝히며친분을쌓는대신수업에만집중하는분위기라더좋다고. 위치 : 서울시종로구창덕궁길 , Changdeokgung-gil, Jongno-gu, Seoul, Korea 전화번호 : Making pottery helps relieve stress and calm one s mind,and a great sense of achievement can come after hours of concentration. A ceramic gallery that opened in 2010,Yido is a cultural space that celebrates the art of pottery and modern ceramics. At the academy you can take workshops. The classes showcase modern ceramics and craftworks focusing on ceramics,while operating international exchange programs through which Korean artists are given the opportunity to exhibit abroad. 최고의공간, 최고의컬렉션아라리오뮤지엄인스페이스 ARARIO MUSEUM IN SPACE 위치 : 서울시종로구율곡로 83 83, Yulgok-ro, Jongno-gu, Seoul, Korea 전화번호 : 누구와함께해도좋은전시회리움 10 주년기념전 Leeum s 10th Anniversary Exhibition 김용관 / 리움 위치 : 서울시용산구이태원로 55 길 , Itaewon-ro 55-gil, Yongsan-gu, Seoul, Korea 전화번호 : 우리나라최고건축가중한명인고김수근건축가의대표작공간사옥이아라리오뮤지엄으로바뀌었다. 설비파이프, 배관까지가능한한그대로남겨건축물자체가가진매력과역사를느낄수있다. 건축물에펼쳐진미술컬렉션도최고수준. 키스해링, 수보드굽타, 신디셔먼, 트레이시에민등지금전세계에서가장 핫한 아티스트의작품들이전시되어있다. 미술관의 주인 인아라리오뮤지엄김창열회장은우리나라에서는유일하게세계 100대컬렉터로꼽히는인물. 적벽돌벽면, 삼각나선형계단등건축물구조와느낌에가장어울릴법한 100점의작품을엄선해선보인다. The Space building,constructed by the late Kim Swoo-geun,has been turned into a gallery. Kim is one of Korea s representative architects of the 20th century. The Space has not been drastically renovated,so as to not ruin his architectural legacy. Visitors enjoy his unique artworks,while appreciating works by the world s hottest artists, such as Keith Haring and Cindy Sherman. Kim Chang-il(C Kim),the president of Arario Group,is the only Korean whose name is found among influential art magazines lists of the world s top 100 collectors. 외국에서온세련된취향의친구나회사중역도자신있게데려갈수있는곳이리움미술관이다. 아니시카푸어, 데이미언허스트, 루이스부르주아, 자코메티등세계미술사를대표하는거장의작품이한지붕아래모여있다. 특히요즘개관 10주년을맞아대형컬렉션전시를선보인다. 상설전시실, 기획전시실을아우르는첫전관전시. 올라뷔르엘리아손, 장샤오강, 아이웨이웨이등이슈를몰고다니는아티스트작품 230여점을 교감 이란주제로묶었다. 우리나라국보급고미술과서도호, 문경원 + 전준호, 이세경등젊은 국가대표 작품도만날수있다. 올해 12월 21일까지계속된다. Leeum celebrates its 10th anniversary with Beyond and Between, a special exhibition embracing both centuries-old Korean artifacts and modern artworks. The Museum seeks to connect the 230 works on display under the subtitle Beyond Time. Among 230 works are metal works from the Three Kingdoms period and Goryeo Dynasty,grouped together with sculpture by Alberto Giacometti and abstract paintings by Mark Rothko. Artworks of some of top Chinese artists are also being displayed,along with those by up and coming Korean talent.

46 88 HERA 2014 AUTUMN SEOULISTA PICKS 89 디자인옥션과아트프린트쇼핑서울옥션프린트베이커리 Seoul Auction,s Print Bakery 가나아트센터에서운영하는서울옥션에서는몇년전부터근현대서양회화, 한국화는물론의자, 조명등같은다양한리빙제품과디자인제품만따로모아소개하는옥션을열고있다. 조지나카시마의의자같은제품은아름다울뿐아니라착석감이뛰어나특히인기를끌었다. 젊은작가들의판화를 10만원대의합리적가격에구매할수있는 프린트베이커리 (Print Bakery) 도눈에띈다. 따끈따끈하게 구운 그림을베이커리에서처럼큰돈들이지않고구매할수있게한다는콘셉트. 하태임, 노세환등실력있는작가들의작품이많다. 위치 : 서울시종로구평창 30 길 24 24, Pyeongchang 30-gil, Jongno-gu, Seoul, Korea 전화번호 : Seoul Auction is Korea s oldest leading auction house operated by Gana Art Gallery. Starting a few years ago,it has conducted auctions not just in art works but also in artistic everyday goods. Chairs designed by George Nakashima,one of the leading innovators of 20th Century furniture design,for example,was also sold in an auction here in recent years. Print Bakery is another popular event hosted as part of the auction programs. Starting from about $100,print artworks of up and coming Korean artists are sold at reasonable prices through the event. 영아티스트들의커뮤니티서플라이서울 SUPPLY SEOUL 사무실 : 서울시성동구왕십리로 10 길 9-9 전시장 : 서울시종로구자하문로 10 길 office 9-9, Wangsimni-ro 10-gil, Seongdong-gu,, Seoul, Korea gallery 28, Jahamun-ro, 10-gil, Jongno-gu, Seoul, Korea 역사적공간에서만나는공예문화역서울 284 Culture Station Seoul 284 위치 : 서울시중구통일로 1 서울역 1, Tongil-ro, Jung-gu, Seoul, Korea 전화번호 : 홀로활동하는디자이너와작가들이모여공동프로젝트를진행하며서로의가능성을찾아가는것이요즘젊은아티스트들사이에서대세다. 디자이너이광호씨가만든프로젝트서플라이서울은또래작가들이모여각자의작업방식에서벗어난일탈을시도하고, 그것으로서울디자인의오늘을아카이빙해나간다. 작품을보여주는방식에대한편견을깨고전시회부터 바 를운영하는것까지자유롭게선보인다. 올 10월부터 12월까지총세차례의가구디자인관련전시회를열며, 자세한내용은홈페이지 ( 를통해확인할수있다. One current trend shared by young Korean artists is collaborating on projects as a way to come up with creative ideas. Supply Seoul,a brain child of designer Lee Gwang-ho,is a co-project joined by other artists, in which various different unprecedented approaches will be taken to capture the image of Seoul. Between October and December,they will host three separate exhibitions as part of the project. For more information, visit 최근서울아트신에서가장두드러지는것이공예의전성기다. 세련된감각을보여주는젊은작가의작품은갤러리큐레이터, 패션디자이너도애용할만큼인기를끌고있다. 문화역서울284는구서울역사를예술공간으로탈바꿈시킨곳으로한국공예디자인문화진흥원이 1 년내내다채로운전시를선보인다. 공예, 디자인전시가주를이루는데대형갤러리와미술관에서는보지못한색다른작품을많이만날수있다. 오는 10월 19일까지는해외에서도활발하게활동하는최정화작가의 < 총천연색 > 을선보인다. 약 30만개의플라스틱병뚜껑으로만든거대한꽃이이곳 2층을가득채우고있다. The most conspicuous trend in art scene is the rise of crafting. Craftworks by young talented artists are good enough to become everyday items for curators and fashion designers. Culture Station Seoul 284,the former Seoul Station building-turned-art museum,is a new Mecca for craftwork exhibitions. Choi Jeonghwa s The Everyday Happy Together of Flowers exhibition is now on display until Oct. 19. It is an introduction to a colorful feast of unique objects and unexpected surprises. Filling the second floor is a gigantic flower made of 300,000 plastic caps.

47 90 HERA 2014 AUTUMN SEOULISTA PICKS 91 서울리스타의끝없는식사 서울의맛 Seoul Gourmet Unstoppable Culinary Pleasure 에디터손기은 <GQ KOREA> 피처에디터 바호핑 (Bar Hopping) 이라는말을들어본적있는가? 가까운거리의바몇군데를메뚜기처럼폴짝폴짝뛰어다니면서밤새술을마시는서양권의음주문화를일컫는말이다. 최근서울시내에근사한칵테일바가많이들어서면서우리나라에서도이말이서서히퍼지고있다. 곰곰이따져보면, 이렇게옮겨다니면서밤을즐기는일은서울리스타에겐익숙하다. 신조어가새삼스러울정도랄까? 바로 2차가자 3차가자 라는말로대표되는우리만의외식문화가있기때문이다. 이문화를지금시대에재정의하자면, 맛집을찾아이동하는일상의 미식투어 이자서울식 친목도모 라할수있다. 1차는모두의의견을미리모아한군데레스토랑을정하고, 2차는누군가의추천으로맛있는커피집을찾아간뒤, 3차는괜찮은술집을가는식이가장일반적. 프랑스의식문화처럼한번앉은테이블에서작은전채인아뮤즈부슈부터식후주인디제스티프까지완벽하게끝내는게아니다. 이탈리아에서처럼작은식당에서늦게까지밥을먹으며술마시다춤추고노래하다가장마지막에에스프레소를들이켜고마무리하는식도아니다. 하룻밤에도맛집을두세군데씩들르는버라이어티하고액티브한스케줄이야말로서울리스타만이누릴수있는소셜라이프다. 골목을중심으로트렌디한레스토랑이밀집해있고, 택시만타면쉽게이동할수있다는점이이호핑문화를단단히받쳐주는인프라다. 지인들과함께저녁식사 - 간단한음료 술로이어지는저녁시간을통과하고나면하룻밤사이에강한유대감이형성되고, 자정이넘어갈무렵이면추억거리도수북하게쌓인다. 식구 ( 食口 ) 라는말에서짐작할수있듯, 밥을먹으며쌓은정이야말로진하고끈끈하다. 1차부터 3차까지, 지금서울에서가장뜨거운맛집을점으로이은코스두가지를추천한다. 취향에맞춰따라가보면서울의맛과멋을온몸으로느낄수있다. Have you ever heard the term bar hopping? It means going from one bar to the next until getting drunk. It is widely practiced in Western countries. With an increasing number of nice cocktail bars, more and more people are adopting the trend in Korea, as well. In fact Koreans are not strangers to this kind of hopping culture. The only difference is the term used for it. Instead of hopping, Koreans count the numbers,such as i-cha (second round) or sam-cha (third round). There is a popular routine followed by Koreans especially when they meet their friends: for the first round,they meet at an agreed-upon restaurant. After that,they usually move on to a coffee shop recommended by one of the members. The type of gathering is commonly wrapped up at a bar. It is different from French-style dining culture where everything from amuse bouche (a small delightful creative bite served when guests are first seated) to digestif are served at the same table. Nor is it similar to Italian-style course meal which often features singing and dancing time as part of it, finishes with a cup of espresso all at the same place. In fact Seoul is one of the best cities for hopping culture to thrive. For one thing,nice bars and restaurants tend to be clustered in a single district. The relatively lost cost of taxies also facilitates hopping culture. The original meaning of sikgu, a Korean word referring to family, is eating together. Indeed having a meal together is the easiest way to build relationships. The following are some of better culinary options in Hannam-dong,one of Seoul s most fashionable areas,recommended for hopping. 사진한상선 2차가자, 3차가자 라며고깃집에서시작해와인바까지이어지는서울리스타의저녁식사. 하룻밤에도맛집을몇군데씩돌며정을쌓는것은일상의미식투어이며, 서울식친목도모다.

48 92 HERA 2014 AUTUMN SEOULISTA PICKS 93 프릳츠 FRITZ COFFEE COMPANY 위치 : 서울시마포구새창로 2 길 17 17, Saechang-ro 2-gil, Mapo-gu, Seoul, Korea 전화번호 : 사진윤상명 사진윤상명 커피리브레에서일하던스태프, 커피대회에서좋은성적을거둔바리스타, 원산지를방문해직접원두를수입해오는직원까지, 커피라면모두가프로인사람들이뭉쳐만든카페다. 도화동한복판한옥을개조한 3 층짜리건물은지금서울에서가장좋은커피향이풍기는곳이다. 커피를잘몰라도좋아하는스타일을이야기하면바리스타가그에꼭맞게내려준다. 기분좋은산미가풍부하게도는커피한잔과허민수셰프가매일굽는빵을조금곁들이면삼겹살의기운을말끔히정리해주는훌륭한 2차가된다. The three-storey coffee house in Dohwa-dong, western Seoul, is run by Seoul s renowned coffee experts. Baristas here custom-design the taste and aroma of your favorite coffee with a simple explanation. The bread baked fresh daily adds a nice textural element to coffee. 고깃집 - 카페 - 와인바, 보편적코스 오름 ORUM 위치 : 서울시용산구녹사평대로 , Noksapyeong-daero, Yongsan-gu, Seoul, Korea 전화번호 : 차우기 BISTROT CHAUGI 위치 : 서울시종로구율곡로 6 길 31 31, Yulgok-ro 6-gil, Jongno-gu, Seoul, Korea 전화번호 : 정우영 삼겹살은누구에게나맛있다. 하지만우리의삼겹살문 Westerners often find it disturbing to use Korean- 정창욱셰프가운영하는차우기는좀독특하다. 젓가 This small restaurant claims to serve Western dishes 화라보여주기엔내키지않는몇가지가있다. 소주광 style grill to cook Samgyeopsal(grilled pork belly) 락으로먹는맘편한프렌치식당으로, 모든메뉴를와 to be eaten with chopsticks. But it would be more 고모델이그려진물통, 직접불판앞에서힘겹게가위질 while conversing at the dining table. In addition, 인에곁들이기딱이다. 유난히술을좋아하는셰프의 appropriate to say the menu is a mixture of West 하는모습, 여기저기눌어붙은플라스틱반찬그릇, 얼룩 samgyeopsal places are not exactly well-known for 취향을반영한것이리라. 커피로달랜속을 3 차에서와 and East. The young Korean-Japanese chef changes 덜룩한앞치마. 이태원경리단길에위치한오름은이 extraordinary sanitary conditions. Orum is a clean 인과맛있는안주로다시채우고싶다면이만한곳이 the menu every day. He uses only the freshest 모든것을과감히바꾼요즘스타일의삼겹살집이다. 귀 and modern place for samgyeopsal. Everything 없다. 작년말, 재동의작은한옥에서영업하다차우기 ingredients procured daily. Some popular dishes 여운일회용앞치마를나눠주고, 캠핑온듯작은스테 from cute disposable aprons to stainless dishes is 가잠시문을닫았을때그의팬들은마음속깊은곳에 include beef hamburger steak,pork barbecue and an 인리스그릇을쓴다. 제주도흑돼지삼겹살, 목살, 항정 clean and dry all the time. All the meats sold there are 서부터아쉬움을토로했다. 운니동에서다시문을열었 eight-inch pizza topped with the vegetable of the day. 살을초벌구이한뒤직원이불판앞에서정갈하게잘라 sourced from Jeju Island. They are served,grilled and 다는소식이들려왔을땐팬들이두팔벌려그곳으로 There is also a choice of special beverages,including 준다. 전채로나오는수란이나, 달콤하고새콤한쫄면은 cut into pieces by service attendants,so no need to 달려갔다. 그날그날식재료에맞는메뉴를내니갈때 anchovy-dipped sake. All the menu items go well 여성의입맛을제대로사로잡는다. worry about using the grill. 마다새로운맛을즐길수있다. with wine.

49 94 HERA 2014 AUTUMN SEOULISTA PICKS 95 트라이바 TRI BAR 위치 : 서울시용산구한남대로 20 길 , Hannam-daero 20-gil, Yongsan-gu, Seoul, Korea 전화번호 : 이현석 디저트는트렌드가빠르게바뀌는음식카테고리중하나다. 컬러풀한마카롱이골목을차지하더니어느순간리치한아이스크림이그유행을대체하며, 이젠신선한주스가그자리를이어받았다. 한남동에위치한트라이주스바는트렌드의한복판에있으면서도다른주스바와는차별화한콘셉트가여성의발길을마구잡아당긴다. 바텐더가셰이킹하는것같은활기찬분위기, 타우린이나보드카를첨가할수있는메뉴등은건강만강조하는주스바보다한결신난다. 수마린에서걸어서 1분도안되는거리에있으니 2차로가기도딱이다. Dessert trends come and go quickly. Taking the Hannam-dong area for example, stores selling colorful macaroons had been replaced by ice crème parlors all of sudden, and now juice bars are popping up here and there. A juice bar in Hannamdong, Tribar is at the center of the latest dessert trend. It differentiates itself from others by its lively atmosphere and wider range of menu options, including cocktails based on vodka or even energy drinks. 프렌치부터위스키까지, 분위기즐기고픈날의코스 볼트 +82 VAULT+82 수마린 SOUS MARIN 위치 : 서울시용산구한남대로 20 길 지하 1 층 47-24, Hannam-daero 20-gil, Yongsan-gu, Seoul, Korea 전화번호 : 위치 : 서울시용산구대사관로 12 길 3 3, Daesagwan-ro 12-gil, Yongsan-gu, Seoul, Korea 전화번호 : 서울에서가장뜨거운레스토랑을꼽으라면단연수마 Sous Marin is definitely one of the hottest restaurants 서울에서클래식한위스키바가유행한지는꽤된다. 하 Whisky bars have long been around in Seoul,but 린이다. 봉에보, 메종드라카테고리를성공시킨이형준 in Seoul. It is the third restaurant opened and run 지만여성이그런클래식한위스키바에드나들기시작 only recently have they been recognized as places for 셰프의세번째레스토랑이자, 한남동의뜨거운기운을 by chef Lee Hyung-joon who also runs two other 한건불과 1 년전부터다. 남자만의쓴술이라는인식이 women as well. Vault+82 is a two-level underground 받은곳이니까. 치솟는인기에예약하기도어려워적더 successful French restaurants, Bon et Beau and 서서히걷히고, 우아하고여유있게위스키한잔즐기는 bar. The menu boasts 130 bottles of single malt 도일주일전에는전화해야하는곳이기도하다. 이형 Maison De La Categorie. Reservations are required 것이어느순간부터트렌디한여성의코스가됐다. 강한 including a 1953 sherry-butt matured vintage. 준셰프는음식뿐아니라공간을빚는능력도뛰어나 at least a week in advance. Chef Lee is as good at 알코올도수가걱정이라면위스키칵테일이나위스키하 Brandy,bourbon and various different kinds of 다. 수마린역시프랑스어느골목의반지하레스토랑 interior design as he is at food design. From the 이볼한잔을주문한다. 3 차마무리코스로이만큼개운 cocktails are other popular options, and side dishes 에들어서는기분을입구부터영리하게표현했고, 호텔 entrance,the restaurant is cleverly designed to give 한맛도없다. 트라이주스바에서걷기도멀지않은거리 such as sausage and beef carpaccio are also available. 로비처럼화려한기운을테이블중간중간에배치했다. the feeling of being in Paris. Tables are arranged in 인데, 대신간판이없어서처음간다면입구를찾느라조 Inside,barmen tend to customers seated in leather 언제나기대치보다화려한세팅으로눈부터행복하게 a way that provides customers with ample space like 금헤맬수있다. 찾기만한다면동굴을통과한앨리스처 armchairs,with old Hollywood films projected on to 만드는한접시를저녁으로즐길수있다. they are at a luxury hotel restaurant. 럼신비로운세계를만날수있을것이다. unpainted brickwork.

50 96 HERA 2014 AUTUMN SEOULISTA PICKS 97 우리에게필요한대화시간 지적인놀이를위한위시리스트 Wish list We Need Conversation 에디터김명연사진한상선 커피밀, 컨테이너, 스푼등으로구성해어디서든핸드드립커피를마실수있는포터블커피세트 MODERNIQUE MAISON 수다는여자들의지적놀이다. 사실수다라는말은 쓸데없이많은말 이란부정적의미를갖고있지만, 결코그많은말이쓸데가없는것은아니다. 수다를떠는행위로도우리는리프레시 (refresh) 를경험하게된다. 물론수다의부작용이없지는않다. 하지만땀에흠뻑젖어운동한후에느끼는개운함만큼스트레스가해소되는것을느낄수있고, 사람들과한발짝더가까워진느낌이들게하는좋은수다도있다. 수다를순화하면대화가된다. 수다는쓸데없는말을많이해떨어내는 ( 없애는 ) 것이지만, 대화는나누는것이다. 대화는사람에게영감을불어넣는사교방식의하나임이분명하다. 여자들이삼삼오오모여앉아대화를나누는그자리에는무엇이있는가? 그들사이, 중앙에는테이블이놓여있다. 어려서부터보고자란엄마들의식탁처럼여자들은그곳에모여앉아그들만의 말 을나눈다. 그말들속에는정보도있고, 살아가는이야기도있고, 일과회사에대한이야기도있으며, 남자와아이에대한이야기도있다. 말에는항상차한잔과달콤한것이곁들여진다. 본능이거나습관처럼찾는것이다. 사탕과커피와초콜릿을통해느끼는설탕의감미 ( 甘味 ) 는여성의전유물처럼여겨진다. 설탕을발견한당시부터여자들, 특히여유있는여자들은빵보다도설탕에더많은돈을썼다 고 18세기프랑스미식평론가브리야사바랭은말했다. 테이블이라는공간에서대화를통해나누는시간. 그어떤휴식보다편안하고짜릿한경험을할수있는그시간을위한준비물몇가지를모아보았다. 대화나수다가무의미한뒷담화로채워지지않도록일상을나누고추억을나누며영감을나누게해줄것이다. Chatting is an intellectual activity. Although the word chatting is used in a negative context quite often,chatting has its own virtue as well. Most of all,it refreshes our mind. Of course there are side effects,but it reduces stress and helps you feel closer to people with whom you chat. Conversation is a more refined form of chatting. While chatting is focused on expressing yourself, conversation is more about sharing. For this reason, it is more inspirational and social in nature than conversation. Girls love to have a conversation. Sitting around the table they share information about work,life,men and children,as in a similar manner as their mothers did when they were young. The type of conversation is almost habitually accompanied with a cup of tea and sweet stuffs,such as candy and chocolate. Renowned 18 century food critic Brillat-Savarin once put that wealthy women spent more money on sugar than on bread from the time when sugar was first found. Even the most relaxed and carefree conversation can be more rewarding if prepared in advance. The preparing process will help you not to waste too much of your valuable time away with meaningless chatting,while sharing inspiration and memories through conversation. 서울리스타와 수다 가있는자리에는언제나캔디, 초콜릿, 마카롱, 케이크같은달콤한디저트가빠지지않는다.

51 98 HERA 2014 AUTUMN SEOULISTA PICKS 스마트폰에담긴영상을벽면에쏘아분위기있게감상할수있는미니프로젝터 RAYO R45 CANON 02. 쿠키, 캔디등을담아두는실버컬러의디저트스탠드 RIVIERA MAISON 03. 둘이상모인자리에재미를더하는감각적디자인의플레잉카드 HERMES 04. 탄력허리층을강화해탄력있고건강한피부로가꾸어주는헤라의대표안티에이징세럼인모디파이어 HERA 05. 잔과세트인티포트와티를오랜시간따뜻하게유지해주는티포트워머 RIVIERA MAISON 06. 시카고에서온프리미엄팝콘인블루틴케이스의가렛팝콘. 캐러멜크리스프와치즈콘맛을섞은시카고믹스메뉴가가장인기다. 07. 前 < 보그 > 파리의편집장이자세계적스타일뮤즈인카린로이펠트의패션다큐멘터리 < 마드모아젤 C> 와마놀로블라닉부터크리스찬루부탱, 월터스테이저까지세계적슈즈거장들이하이힐에관한스토리를들려주는패션필름 DVD 09. 촉촉한보습효과로피부결을매끈하게정리해주는 UV 미스트쿠션울트라모이스처 HERA 10. 지능적놀이와커뮤니케이션을동시에즐길수있는게임용체스 11. 일명 셀카봉 이라불리는이제품을손에들고서 셀피 (Selfie) 를즐기는서울리스타를곳곳에서볼수있다. 08, 12. 포터블커피세트에함께구성된스푼과세가지컬러의미니캔들세트 MODERNIQUE MAISON 13. 임기원도자작가의작품인블루스트라이프커피잔과 House of RYM의플레이트에디터정소영 13

52 100 HERA 2014 AUTUMN SEOULISTA PICKS 101 오아시스 Oasis K _ pop Lyrics 히어로 HERO by 옥상달빛 Oksang Dalbit 서로영감을주고받으며더욱성장하고아름다워지는서울리스타의매력이전해지는 K-pop 가사를소개합니다. 이번호에는가수옥상달빛의 히어로 를추천합니다. 서울리스타가여럿모인자리에서들으면더욱분위기를고조시킬곡입니다. HERA introduces the lyrics of a K-pop song in which the charm of a SEOULISTA s personality can be felt. The song, titled Hero, is by the popular indie duo Oksang Dalbit (Dalmoon). Enjoy together with your SEOULISTA friends. 나는내가반짝이는보석보다그저바닷가에동글동글윤이나는반듯한돌이된다면참좋겠어한번에안보여도나는내가손이예쁜사람보다그저따뜻한손을가진다면좋겠어소담한저녁식탁에서향긋한이야기넘치기를하루하루감사할줄아는넌참예쁜사람이구나그래이것저것관심을두는넌참똑똑한친구구나너는모르지얼마나멋진사람이란걸나만아는지세상이널아직모른대도말없이그냥웃고만있는지그렇게넌따뜻한넌나만의히어로외롭고서글퍼질때에도니손꼭잡아줄거야곁에아무도없다생각할때에도언제나지켜볼거야너는모르지얼마나멋진사람이란걸나만아는지세상이널아직모른대도말없이그냥웃고만있는지그렇게넌따뜻한넌영원히넌나만의히어로 I wish you to be like a round and smooth pebble stone rather than like a glittering gemstone Even though it will be less noticeable. I wish you to be a person with warm hands rather than a person with pretty hands Warm conversation at the simple dinner table will be good enough Full of gratitude everyday You are such a nice girl Full of curiosity day by day You are such a smart girl You don t know what a nice person you are The world does not know you but I do Just smiling quietly You are my kind hero When you feel sad and lonely I will hold your hand tight When you think there s no one beside you I will not let you be alone You don t know what a nice person you are The world does not know you but I do Just smiling quietly You are my kind hero * 본문에쓴 K-Pop 가사는 KOMCA 승인을완료했습니다.

53 102 HERA 2014 AUTUMN HERA MAP 103 헤라서울매장가이드 SOUTH WEST NORTH EAST SOUTH WEST NORTH EAST 1 HERA Boutique Modern bldg 1F, 834, Seolleung-ro, Gangnam-gu, Seoul, Korea Hyundai D.S. Trade Center 517, Teheran-ro, Gangnamgu, Seoul, Korea Lotte D.S. Gangnam 401, Dogok-ro, Gangnamgu, Seoul, Korea Hyundai D.S. Main 71, Apgujeong-ro 29-gil, Gangnam-gu, Seoul, Korea Shinsegae D.S. Gangnam 176, Sinbanpo-ro, Seochogu, Seoul, Korea Lotte D.S. Gwanak 209, Bongcheon-ro, Gwanak-gu, Seoul, Korea Lotte D.S. Yeongdeungpo 13, Gyeongin-ro 102-gil, Yeongdeungpo-gu, Seoul, Korea D Cube City 662, Gyeongin-ro, Guro-gu, Seoul, Korea AK D.S. Guro 152, Gurojungang-ro, Gurogu, Seoul, Korea Shinsegae D.S. Yeongdeungpo Yeongjung-ro 9, Yeongdeungpo-gu, Seoul, Korea Hyundai D.S. Mokdong 257, Mokdongdongro, Yangcheon-gu, Seoul, Korea Hyundai D.S. Sinchon 83 Sinchon-ro, Seodaemungu, Seoul, Korea I PARK Mall 55, Hangang-daaero, 23gil Yongsan-gu, Seoul, Korea Lotte D.S. Main 30, Eulji-ro,Jung-Gu, Seoul, Korea Shinsegae D.S. Main 63, Sogong-ro, Jung-gu, Seoul, Korea Lotte D.S. Star City 92, Neungdong-ro, Gwangjin-gu, Seoul, Korea Lotte D.S. Jamsil 240, Olympic-ro, Songpagu, Seoul, Korea Hyundai D.S Cheonho 1005, Cheonho-daero, Gangdong-gu, Seoul, Korea Lotte D.S. Cheongnyangni 214, Wangsan-ro, Dongdaemun-gu, Seoul, Korea Hyundai D.S Mia 315, Dongsomun-ro, Seongbuk-gu, Seoul, Korea Lotte D.S Mia 62, Dobong-ro, Gangbuk-gu, Seoul, Korea Lotte D.S Nowon 1 헤라부티크서울시강남구선릉로 834 모던빌딩 1F 현대무역서울시강남구테헤란로 롯데강남서울시강남구도곡로 현대본점서울시강남구압구정로 29길 신세계강남서울시서초구신반포로 롯데관악서울시관악구봉천로 롯데영등포서울시영등포구경인로 102 길 13 / 디큐브시티서울시구로구경인로 AK구로서울시구로구구로중앙로 신세계영등포서울시영등포구영중로 현대목동서울시양천구목동동로 롯데김포서울시강서구하늘길 현대신촌서울시서대문구신촌로 아이파크몰서울시용산구한강대로 23길 55 / 롯데본점서울시중구을지로 신세계본점서울시중구소공로 롯데스타시티서울시광진구능동로 롯데잠실서울시송파구올림픽로 현대천호서울시강동구천호대로 롯데청량리서울시동대문구왕산로 , 현대미아서울시성북구동소문로 롯데미아서울시강북구도봉로 롯데노원서울시노원구동일로 Lotte mall. Gimpo 38, Haneul-gil, Gangseo-gu, Seoul, Korea , Dongil-ro, Nowon-gu, Seoul, Korea *D.S. (Department Store) 일러스트 신소현

54 104 HERA 2014 AUTUMN 헤라사회공헌 헤라핑크리본에디션을소개합니다. 아모레퍼시픽은국내최초로여성암발병 1위인유방암에대한경각심과유방건강에대한의식을일깨우기위해핑크리본에디션을시작했습니다. 매해핑크리본에디션에참여해온헤라는유방암예방홍보의달인 10월을맞아헤라셀에센스대용량에디션과헤라네일인핸서를선보입니다 헤라핑크리본에디션 (Limited Editon) 헤라핑크리본셀에센스대용량에디션 225ml, 7 만 5000 원헤라핑크리본네일인핸서 10ml, 1 만 5000 원 아모레퍼시픽은여성의아름다움과건강한삶을위해국내최초로유방건강비영리공익재단인한국유방건강재단을설립했습니다. 다양한사회공헌활동을통해유방건강에관한유용한정보를제공하고, 더불어여성에게자신에대한긍정과사랑의메시지를전달하기위해노력합니다. 유방건강 을주제로펼치는아모레퍼시픽핑크리본캠페인의대표적프로그램으로는판매수익의일부를한국유방건강재단에기부하는 핑크리본에디션, 저소득층유방암환우의수술치료비를지원하는 핑크리본사랑마라톤, 유방자가검진과유방건강에관심있는이에게유방건강상식과관리정보를제공하는유방건강강좌 핑크투어 등이있습니다.