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1 In-Database Analytics Page 1 허준영 DW&BI Business Development Manager 기술컨설팅본부한국오라클

2 목차 정보분석개요 효율적인정보분석방안고찰 오라클의정보분석전략 : In-Database Analytics DB 상에서의정보분석방안 In-Database Statistics OLAP Option Data Mining Option 요약및Q&A Page 2 Page 2

3 목차 정보분석개요 효율적인정보분석방안고찰 오라클의정보분석전략 : In-Database Analytics DB 상에서의정보분석방안 In-Database Statistics OLAP Option Data Mining Option 요약및Q&A Page 3 Page 3

4 정보분석개요 Query and Reporting OLAP Data Mining 상세정보의추출 요약및경향분석 숨겨진패턴의발견을통한지식획득 정보 분석 통찰 & 예측 지난 3 년간펀드를구입한사람들은누구인가? 펀드구매자들의지역별, 연도별평균이득은얼마인가? 다음 6 개월동안펀드를구매할것으로예측되는사람들은누구이며그이유는? Business Intelligence Page 4 Page 4

5 정보분석관련주요트렌드 정보의크기는점점커지는추세 3년전전세계에서가장큰 DW : 30TB 작년세계에서가장큰 DW : 100TB 2,3년내로 PB급 DW가나올것으로예상됨 정보의저장은이제큰문제가아님. 진짜문제는정보분석방법임 차원이 4000 개이고크기가 2TB 인정보를어떻게분석할것인가? [2005 Winter Corp] Page 5 Page 5

6 현재의정보분석프로세스 분석업무의분리서로다른곳에서분석수행 : 다른시스템, 다른담당자 개별적인분석애플리케이션사용업무별전문패키지사용 : 전문성은좋으나통합성은? 주요고찰이슈 : 구축및유지비용, 실시간대응성 Data Integration Engine Data Warehouse OLAP Engine Mining Engine Page 6 Page 6

7 현재프로세스의문제점 데이터의빈번한이동 데이터의크기가적을때는별문제가없음. 하지만, 분석해야할데이터의크기가커진다면?( 예 :TB급의고객정보분석 ) 데이터의크기가커질수록중요한이슈로대두됨 데이터중복저장비용 데이터이동에따르는시간손실 전문패키지의정보확장성및성능이슈 업무프로세스의분리 전체분석프로세스의지연 실시간분석및대응이불가능 Page 7 Page 7

8 바람직한정보분석프로세스 한곳에서정보관리및분석수행 데이터이동을최소화하여서버간이동에따르는불필요한시간지연제거 중복저장불필요 안전하고효율적인정보관리 Security, Scalability, Availability 정보분석업무의유기적연결및차별화 일반정보분석업무의상시 & 실시간화 단일 SQL로정보분석업무처리 필요시전문패키지를통한고급분석수행 Page 8 Page 8

9 오라클의정보전략 :In-Database Analytics Oracle 10g DB Data Warehousing ETL 단일 DB 내에서통합된정보분석업무지원 Data Warehouse Built-in Statistics OLAP Option Data Mining Option OLAP Statistics Data Mining Page 9 Page 9

Oracle Business Intelligence Know More, Do More, Spend Less!

10g DB Data Warehousing OLAP ETL Statistics PRODUCT TIME REGION

& Assemble Data Oracle Warehouse Builder Page 10 Page 10 Mine for

10 Oracle Business Intelligence Know More, Do More, Spend Less! Query & Reporting Oracle BI Solution BI Beans Oracle Reports Oracle 10g DB Data Warehousing OLAP ETL Statistics PRODUCT TIME REGION Drill for Detail OLAP Option Spreadsheet Add-In Data Mining Access & Assemble Data Oracle Warehouse Builder Page 10 Page 10 Mine for New Insights Oracle Data Mining Option Spreadsheet Add-In Statistics Text Mining

11 In-Database Analytics 의장점 기술적인측면 데이터는항상적절한제어하에 DB 상에존재함 복합질의를통해직관적인분석처리가능 확장의용이성및우수한처리성능 Fast scoring : 단일 CPU 시스템에서 250만개의레코드를단6초만에점수부여작업을마침 Oracle 10g DB Data Warehousing OLAP ETL Data Mining Statistics 비즈니스적인측면 실시간의정보분석처리가능 TCO 의절감가능 Page 11 Page 11

12 In-Database Analytics : 사례 예제 : DVD 마케팅캠페인시행결과의통계적검정 사전정의된분류방법에의해반응모델이만들어져있을때, 이를이용하여어떤고객이마케팅캠페인에응할것인가를예측 각각의고객들이캠페인시행이전 3개월과이후 3개월동안얼마만큼 DVD를구매했는가를분석 예측된고객들의캠페인성공률과반응하지않은고객들의구매율을서로다른지역과회사별로비교하고, 이정보들의통계적으로유의한지의여부를검정 Page 12 Page 12

13 In-Database Analytics : 사례기존의처리방법 1단계 : 데이터마이닝프로그램 DB로부터고객데이터를전달받음 프로그램상에서예측작업수행 예측된사용자정보를 DB에재전송 2단계 : DB 검색 예측된고객정보를로딩 해당고객들의캠페인전후구매상황을검색 캠페인성공여부정보를검색하여정리 3단계 : 통계패키지 캠페인성공률정보를 DB로부터받음 통계적검증작업을수행 Page 13 Page 13

14 In-Database Analytics : 사례오라클상에서의처리방법 하나의 SQL 로수행가능 select responder, cust_region, count(*) as cnt, sum(post_purch pre_purch) as tot_increase, avg(post_purch pre_purch) as avg_increase, stats_t_test_paired(pre_purch, post_purch) as significance from ( select cust_name, prediction(campaign_model using *) as responder, sum(case when purchase_date < 15-Apr-2005 then purchase_amt else 0 end) as pre_purch, sum(case when purchase_date >= 15-Apr-2005 then purchase_amt else 0 end) as post_purch from customers, sales, products@proddb where sales.cust_id = customers.cust_id and purchase_date between 15-Jan-2005 and 14-Jul-2005 and sales.prod_id = products.prod_id and contains(prod_description, DVD ) > 0 group by cust_id, prediction(campaign_model using *) ) group by rollup responder, cust_region order by 4 desc; 통계 : 유의성검증 마이닝 : 캠페인예측 기본 DB 정보검색 Page 14 Page 14

15 In-Database Analytics : 사례 사례를통해본오라클방법의장점 데이터이동이전혀없음 (SQL 안에서 pipelining) 분석프로세스가단순해짐 실시간분석이가능 고려사항 DB와 DM, 통계를모두아는전문가필요 일반및고급분석프로세스의분리 일반분석 : 상시화및실시간화 고급분석 : 전문화 Page 15 Page 15

16 목차 정보분석개요 효율적인정보분석방안고찰 오라클의정보분석전략 : In-Database Analytics DB 상에서의정보분석방안 In-Database Statistics OLAP Option Data Mining Option 요약및Q&A Page 16 Page 16

17 10g 가제공하는통계처리기능들 Ranking functions rank, dense_rank, cume_dist, percent_rank, ntile Window Aggregate functions (moving and cumulative) Avg, sum, min, max, count, variance, stddev, first_value, last_value LAG/LEAD functions Direct inter-row reference using offsets Reporting Aggregate functions Sum, avg, min, max, variance, stddev, count, ratio_to_report Statistical Aggregates Correlation, linear regression family, covariance Linear regression Fitting of an ordinary-least-squares regression line to a set of number pairs. Frequently combined with the COVAR_POP, COVAR_SAMP, and CORR functions. Note: Statistics and SQL Analytics are included in Oracle Database Standard Edition Descriptive Statistics average, standard deviation, variance, min, max, median (via percentile_count), mode, group-by & roll-up DBMS_STAT_FUNCS: summarizes numerical columns of a table and returns count, min, max, range, mean, stats_mode, variance, standard deviation, median, quantile values, +/- n sigma values, top/bottom 5 values Correlations Pearson s correlation coefficients, Spearman's and Kendall's (both nonparametric). Cross Tabs Enhanced with % statistics: chi squared, phi coefficient, Cramer's V, contingency coefficient, Cohen's kappa Hypothesis Testing Student t-test, F-test, Binomial test, Wilcoxon Signed Ranks test, Chisquare, Mann Whitney test, Kolmogorov-Smirnov test, One-way ANOVA Distribution Fitting Kolmogorov-Smirnov Test, Anderson-Darling Test, Chi-Squared Test, Normal, Uniform, Weibull, Exponential Pareto Analysis (documented) 80:20 rule, cumulative results table Page 17 Page 17

18 In-Database Statistics 통계패키지로의데이터이동없이단순통계분석처리가능 예 : 가설검정 Note: Statistics and SQL Analytics are included in Oracle Database Standard Edition Page 18 Page 18

19 OLAP 개요 OLAP 의중요성 SQL 로처리가힘든 Ad-Hoc 질의의효율적인처리 다차원정보모델의효율적인처리 빠른처리성능 별도 OLAP 서버구성의단점 구축과유지에따르는고비용 가용성과확장성문제 임의적 API에따른애플리케이션호환성문제 Customer Product Aggregation Rules Month Quarter Year Product Share Sales Year to Date Profit Sales Average Selling Price Time Forecast Rules Manufacturer Brand Item Allocation Rules Page 19 Page 19

20 Oracle 10g OLAP Option DW 상에서 OLAP 동시구현 하나의 DB 상에서대규모의관계형데이터와다차원데이터집합동시지원 별도의데이터구축작업없이매핑작업만으로다차원큐브의신속한구축가능 압축, 파티션, 병렬처리를통한신속한 Ad-Hoc 질의처리가능 다차원데이터타입에대한일반적인 SQL 인터페이스지원 OLAP API를통한최적화및확장지원 주요장점 빠른데이터처리성능 큐브구축및질의실행모두빨라짐 손쉬운사용 SQL 및 OLAP API를통한손쉬운개발및검색가능 Page 20 Page 20

21 Integrated RDBMS-MDDS : OLAP in Oracle Single RDBMS-MDDS process Single Data Store Single Metadata Repository Single Set of Management Tools Single Security Model OLAP APIs Page 21 SQL Query Page 21

Oracle Enterprise Planning & Budgeting Database OLAP Option: Query

22 Oracle OLAP Platform Oracle HTML DB OracleBI Reports OracleBI Discoverer OLAP OracleBI Spreadsheet Add-In Oracle BI Beans Oracle Demand Planning Oracle Enterprise Planning & Budgeting Database OLAP Option: Query Analysis Planning Oracle Warehouse Builder Analytic Workspace Manager Page 22 Page 22

23 Oracle DB 에서 OLAP 다차원이점 쉽고빠르게차원데이터집계 쿼리속도가빠르고일관적 사용자에게쉽게비즈니스분석을제공 Calculations that compare things e.g. last year to now Advanced data selections using many combined criteria More sophisticated analytical calculations Page 23 Page 23

24 쉽고빠르게차원데이터집계 1A. 집계정의가쉽다. Page 24 Page 24

25 쉽고빠르게차원데이터집계 1B. 집계가빠르다 Build time for Oracle Financials dataset Million Input Rows Minutes Materialized Views (partially aggregated*) 9 OLAP (fully aggregated**) * MV aggregated 1 dimension and 1 measure ** OLAP aggregated 7 dimensions and 11 measures Page 25 Page 25

26 쿼리속도가빠르고일관적 Slower Relational Query Response OLAP Faster Standardized queries Few calculations Simple calculations Nature of Query More Ad-hoc Many calculations Multi-level, multi-step calculations Planning Applications See Page 26 Page 26

27 쿼리속도가빠르고일관적 Time To Prepare Data for Query More Time Preparation Time Without OLAP With OLAP Less Time Less Ad-Hoc Predictable Queries Simple Calculations More Ad-Hoc Unpredictable Query Patterns Sophisticated Calculations Page 27 Ad-Hoc Nature of Application and Query Patterns Page 27

28 Case Study 10 dimensional model 4,608 level combinations 7.54 * 1020 cells Dimension Levels Member s Shipping Location 2 52 Market Maker Buyer 2 38 Customer 3 4,998 Supplier 2 3 Product 3 7,099 Time Area 2 13 Shipping Location 2 53 Shipped From 2 41 Page 28 Page 28

29 Case Study: Simple Queries Time to build Time to execute simple queries Analytic Workspace 14 MVs 214 MVs 518 MVs Page 29 Page 29

30 Case Study: OLAP Queries Time to build Time to execute OLAP queries Analytic Workspace 14 MVs 214 MVs 518 MVs Page 30 Page 30

31 사용자에게쉽게비즈니스분석을제공 3A. OLAP End-User Tool Page 31 Page 31

32 사용자에쉽게비즈니스분석을제공 3B. 분석을위한최적의 Technology 2004 년 UK 에서 Oracle 의매출은? 일반 SQL Select sum(f.sales) from fact f, time t, prod p, geog g where f.time_id = t.time_id and f.prod_id = p.prod_id and f.geog_id = g.geog_id group by t.year, p.prod, g.country having t.year = 2004 and p.prod = RDBMS and g.country = UK OLAP Limit prod to RDBMS Limit geog to UK Limit time to 2005 Show sales Page 32 Page 32

33 사용자에쉽게비즈니스분석을제공 3B. 분석을위한최적의 Technology 2004 년 UK 에서 Oracle 의매출은? 작년보다실적이좋은가? 일반 SQL Select lag(sum(f.sales), 1) over (partition by p.prod, g.country order by t.year) / sum(f.sales) from fact f, time t, prod p, geog g where f.time_id = t.time_id and f.prod_id = p.prod_id and f.geog_id = g.geog_id group by t.year, p.prod, g.country having t.year IN ( 2003, 2004 ) and p.prod = RDBMS and g.country = UK OLAP Show lagpct( sales, 1, time ) Page 33 Page 33

34 사용자에쉽게비즈니스분석을제공 3B. 분석을위한최적의 Technology 2004년 UK에서 Oracle의매출은? 작년보다실적이좋은가? 작년보다이익기여도는어떠한가? 일반 SQL Select lag(sum(f.sales) / sum(f.sales) over (partition by g.country),1) over (partition by g.country, p.prod order by t.year) from fact f, time t, prod p, geog g where f.time_id = t.time_id and f.prod_id = p.prod_id and f.geog_id = g.geog_id group by t.year, p.prod, g.country having t.year IN ( 2003, 2004 ) and p.prod = RDBMS and g.country = UK OLAP Show lagpct( sales /sales( prod ALL ), 1, time) Page 34 Page 34

35 사용자에게쉽게비즈니스분석을제공 3B. 분석을위한최적의 Technology Accessible via simplified SQL SELECT time_desc, channel_desc, product_desc, geography_desc, sales, sales_ly_pct, sales_pp_pct, sales_shr_parentprod FROM sales_cubeview WHERE product_colour = 'RED', geography_level = 'REGION', time_level = 'MONTH', time_parent = '2002'; Simple SQL No Joins No SQL Calcs No SQL Aggregations Very Clever, Very Fast Page 35 Page 35

36 Data Mining 개요 대량의데이터안에서숨겨진패턴들과새로운통찰적지식을찾아가는프로세스 Data Mining 이제공할수있는가치 목표속성과밀접히연관된요인들의파악 (Attribute Importance) 고객행위의예측 (Classification) 목표고객혹은물품의프로화일구축 (Decision Trees) 샘플정보의세그먼트화 (Clustering) 대상체내에존재하는중요한관련성의탐색 (Associations) 사기등과같은드문사건의파악 (Anomaly Detection) Page 36 Page 36

37 Data Mining 응용사례 금융 경쟁감손 (churn) 사기적발 대출부도 (Basel II) 판매기회파악 통신 이탈고객예측및일생가치를가지는목표고객탐색 교차판매기회파악 DB 마케팅 목표고객대상제품캠페인 교차및상향판매기회파악 보험, 공공 회계이상체크 (Sarbanes-Oxley) 의심되는업무의감사를통한비용절감 유통 충성고객프로그램 교차판매 시장바스켓분석 사기적발 생명과학 환자들과연관된의심요인들분석 목표유전자및단백질발견 신약개발의주도물질파악 Page 37 Page 37

Oracle Data Mining 10gR2 Oracle in-database Mining Engine Oracle

Add-In for Predictive Analytics 1-click data mining from a

analytical applications 지원하는알고리즘 Anomaly detection Attribute

regression Nonnegative matrix factorization Structured &

38 Oracle Data Mining 10gR2 Oracle in-database Mining Engine Oracle Data Miner (GUI) Simplified, guided data mining Spreadsheet Add-In for Predictive Analytics 1-click data mining from a spreadsheet PL/SQL API & Java (JDM) API Develop advanced analytical applications 지원하는알고리즘 Anomaly detection Attribute importance Association rules Clustering Classification & regression Nonnegative matrix factorization Structured & unstructured data (text mining) BLAST (life sciences similarity search algorithm) Page 38 Page 38

39 Oracle Data Mining Oracle Data Mining provides summary statistical information prior to data mining Page 39 Page 39

40 Oracle Data Mining Oracle Data Mining provides model performance and evaluation viewers Oracle Data Mining s Activity Guides simplify & automate data mining for business users Page 40 Page 40

41 Oracle Data Mining Apply model viewers Additional model evaluation viewers Page 41 Page 41

42 Oracle BI EE 와의연계 -Administration in BI EE Oracle BI EE defines results for end user presentation Oracle Data Mining results available to Oracle BI EE administrators Page 42 Page 42

43 Oracle BI EE Reports Likelihood to buy Page 43 Page 43

44 Oracle BI EE Reports Create Categories of Customers Oracle Data Mining reveals important relationships, patterns, predictions & insights to the business users Page 44 Page 44

46 Oracle Spreadsheet Add-In for Predictive Analytics 엑셀사용자가 Oracle이나엑셀 data를 predictive analytics 기능을이용하여쉽게사용 사용자는엑셀에서테이블 / 뷰등을지정하고속성을선택 Page 46 Page 46

47 Oracle Data Mining 알고리즘과응용예제 Attribute Importance 목표속성에가장큰영향을미치는속성들을파악함 고비용과가장밀접히연관된요인의파악 Classification & Prediction 다음의경향이가장큰고객을예측 캠페인혹은제안에반응 가장많은이익을제공 최고의고객을파악하고프로파일개발 Regression A1 A2 A3 A4 A5 A6 A7 Married >$50K Gender Income <=$50K Age M F >35 <=35 Status Gender HH Size Single F M >4 Buy = 0 Buy = 1 Buy = 0 Buy = 1 Buy = 0 <=4 Buy = 1 수치적예측을수행 평균구매금액및비용예측 Page 47 Page 47

48 Oracle Data Mining 알고리즘과응용예제 Clustering 자연스럽게발생하는그룹을발견 시장세그먼테이션 질병유발그룹파악 정상및비정상행위의구분 Association Rules 시장바스켓에서동시발생하는물품들파악 물품결합을제안 보다효율적인제품전시지원 Feature Extraction 대규모데이터를대표적인속성몇가지로축약 clustering 및 text mining 에활용 F1 F2 F3 F4 Page 48 Page 48

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50 오라클의정보분석전략의이점 In-Database Analytics Benefit 분석애플리케이션을위한플랫폼제공 데이터이동을없애고보안이슈에의노출을최소화할수있음 빠른정보관리체인제공 넓은범위마이닝및통계처리알고리즘제공 대부분의정보분석문제에대한해결방안을제공 복수의 H/W, O/S 에서운용가능 다양한운영환경에서분석애플리케이션수행가능 오라클 DB 기술을최대한활용가능 Grid, RAC, 통합 BI, SQL & PL/SQL 사용가능 기존의 DB 기술최대한활용 Page 50 Page 50

51 Oracle Advanced Analytics Know More! Leverage your data and discover new hidden information and valuable insights Do More! Oracle 10g DB Data Warehousing OLAP ETL Data Mining Statistics Build applications that automate the extraction and dissemination of data mining s insights Move from Tool to Enterprise BI Application Spend Less! Option to Oracle 10g Database Enterprise Edition Eliminates need for new servers, new software, and new support skills/resources Page 51 Page 51

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<4D F736F F F696E74202D20C0E5BCBABFEC5F4442BBF3BFA1BCADC0C720C1A4BAB8BAD0BCAE2DC3D6C1BEBABB2E707074> In-Database Analytics : DB 상에서의효율적인 정보분석방안 장성우 Oracle 10g DB Data Warehousing ETL BI/DW 팀장한국오라클 OLAP Data Mining Statistics 목차 Flashback : RTE 개요및대응방안 정보분석개요 효율적인정보분석방안고찰 오라클의정보분석전략 : In-Database Analytics