ARIRANG TV ArirangTV 미디어사업팀 www.arirang.com 06713 서울특별시 서초구 남부순환로 2351 국제방송교류재단 글로벌 광고 김혜건 부장 남궁정 차장 02-3475-5079 02-3475-5072 beronica#arirang.com namkoong#arirang.com 02-3475-5024 02-3475-5162 hiyji#arirang.com yumin4321#arirang.com MEDIA PROPOSAL 정부 해외광고대행 이유정 김유민 글로벌 홍보콘텐츠 제작 김성준 부국장 정혜원 차장 02-3475-5070 02-3475-5376 sjkim#arirang.com ifisky#arirang.com 2018 BRINGGING KOREA TO THE WORLDD GLLOBAL CHANNEL ArirangTTV ǎᱽ ᘂƱඹᰍ
2 3 TV 105 1 4 1998.10.22. TV TV,, IPTV TV, OTT, CNN, TIME, Google TV,, /SNS / K-pop
PROFILE & PROGRAMS 4 5 PROGRAMS 1999 8 121 24 105 DirecTV, UN In-house Network, HD KOREA 59.30% 23.06% 17.65% WORLD 62.64% 18.44% 18.91% UN 76.19% 22.17% 1.64% 1 4 4.2 1 3,,,,,,,, 6 22 2 Astra 2G, ASTRA, HOT BIRD &, BADR, ASIA SAT &, INTELSAT 20 &, INTELSAT 19-1 &, INTELSAT 19-2 &, INTELSAT 21 / 2 -PD K-Culture 4.0 K-Culture K-Pop,
GLOBAL NETWORK 1 ArirangTV 1 6 7 /CIS 5,570 / 1,345 / 2,895 3,227 1,012 ArirangTV VOA 2 3 BBC World News 3 7 France 24 2 5 DW 2 NHK World 2 9 CGTN 3 5 Russia Today 1 8 Arirang 1 4,, 8 105 1 4 / 28 2,895 / CIS 37 5,570 / 20 1,345 2 3,227 18 1,012 105 1 4
GLOBAL NETWORK 2 ArirangTV 2 8 9 DirecTV PIO DirecTV PIO DirecTV International Pack 1,100 Main Stream 24,, 12 Caracol TV, 13 Televisa, 14 Rede Globo TV, 15 El Trece, 16 America TV, 17 VTV, TVN, TV5 Monde UN In-house Network UN In-house Network UN,, EU 13/19 21/40 12/24, HD, 660 HD / 11/12 PIO Public Interest Obligation, FCC Federal Communications Commission, 4%,,,. 57 95 Arir
VIEWERS RATING & N SCREEN 10 11 ArirangTV ArirangTV SNS & N 7.8% 7 SNS Bloomberg Television Sky News CNBC BBC World News Arirang TV 13.4 7.8 Al Jazeera English 14.1 7.5 Euronews NHK World TV 15.1 7.2 6.6 5.3 4.8 4.8 Australia Plus TV TV5Monde 24.6 %? Pan-Media, IPSOS 22% 2 Standard. RT Channel 28.8 38.8 Channel NewsAsia CNN IPSOS, 4,,, 25 64 22% 2,645,000 6,800 1,700 13 155,624 1,250,000 1,367,325 10,206,437 1,333,861 89,730 2,295 658,837 3,000,042 3,099,585 399,067 5,062,880 4,810,599 51,878,780 158,634,886 2017 Everyon TV Ustream Dailymotion Apple TV / Naver Facebook YouTube 2017 2 2 4 TV NHK World 6.6%, RT 4.8% OTT/Smart TV Mobile, PC 0.22% 0.07% 0.05% 0.04% 0.03% BBC World News Arirang TV Al Jazeera English NHK World TV RT Channel VOD VOD arirang.com, VOD
PROGRAMMING 12 13 ArirangTV K-Pop Monday Tuesday Wednesday Thursday Friday 06 30 07 30 30 30 Global Business Report 21st Century Prosumer LAB 101 Shaping the Economy InsideBiz /, / Arirang News [L] Foreign Correspondents Peninsula 24 4 Angles BizSmart CEO Upfront 5 Arirang News ++ 08 60 Quiz Whiz Junior After School Club[L] Global Families Arirang Odyssey, PerformArts Reload Arts Avenue 5 Arirang News ++ 09 60 Artravel Premium Collection Arirang Prime / Masterpieces of All Time In Frame /Simply K-pop / K-POP 10 30 30 5 Arirang News [L] Heart To Heart /,,, Arirang News ++ Youth Calls Globetrotters 11 30 Tour Avatar The 3s #Stylecast / K-Style Arts Avenue K-Arts I m Live 5 Arirang News ++ 15 30 Showbiz Korea 30 Pops in Seoul / Discover World [Discover World] TV, AIST, VTV, NTU, TVRI [Pops in Seoul] K-POP
ADVERTISING 14 15 ArirangTV Advertising Type TV Advertising Type 1 SPOT CM CM SB 15, 20, 30 SA TV Advertising Type 3 10 20 ¼ needs,,,, TV Advertising Type 2 SB *SB Station Break 10 20 ¼ Moving Effect needs ArirangTV 400, 1, TV PC,,
ADVERTISING RATES 16 17 30 Spot, 20 1 X 5, 5 TV TV Commercial / Spot CM, CM TV SPOT Arirang News Heart to Heart 4Angles 00 00 24 00 24 30 20 TV Pre-roll Must See KBS WORLD 5 6 30 375,000 Prime CNN 4 2 30 $2,654 Prime BBC 7 5 30 $1,450 Prime EURONEWS 4 1 30 $5,280 Prime PageView 15,155,961 TV TV BBC World News 2.5 1%, Ipsos 4 6,761,023 TV 2017