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12 8 111 FCC TV PP (TV+) (TV+) TV (DMB ) TV (DMB ) TV (2013) (2013) (2013) VOD

13 9 241 PP PP MPP PP PP MPP PP (2013) (2013) PP (2013) (2013) TV ( ) TV PP MSP PP (2013)

14 ( ) ( ) (2013) TV ( ) ( ) ( ) ( ) (2013) (2013) (2013) (2013) 254

15 HHI (2013) HHI (2013) KT MSO PP CJ TV (2014) KT OllehTV (2014) SKYLIFE (2013) CJ (2014) KT (2014) SO IPTV ARPU ARPU (VOD ) (2014) IPTV 3 MSO 4 VOD VOD (2013) IPTV 3 MSO 4 / VOD OTT (2014) OTT (2014) OTT (2014)

16 (2013) (2013) TV PP MPP PP MPP MPP MSP MSP MPP MPP (2013) PP/ PP PP/ PP MSO PP SO-PP SO-PP

17 TV TV TV TV PP , MPP PP MPP (+) 416

18 (,, PP ) (,, PP ) TV vs (,, PP ) TV vs TV () TV () TV ( vs ) TV ( vs ) TV (TV+) TV (DMB ) TV (DMB ) SO ( ) PP PP (2013) 120

19 PP PP ( ) (2013) (2013) HHI HHI ( ) HHI HHI ( ) () () (, 2013) (, 2013) () () (, 2013) 255

20 (, 2013) HHI (200713) HHI (200713) HHI (2013) HHI (2013) KT (200214) KT VOD (N=1,863) VOD (N=1,074) VOD (N=1,074) VOD (N=1,074) VOD (N=713) VOD (N=1,074) VOD (N=1,074) VOD (N=1,074) VOD (N=1,074) VOD (N=62) VOD TV (N=1,074) VOD (N=713) OTT 298

21 OTT OTT OTT TV OTT (2014) (2014) TV () , PP PP (2013) PP MPP ( PP ) MPP MPP MPP PP PP ( PP ) PP HHI 340

22 MPP HHI PP MPP MPP TV (2013) TV (2013) HHI SO MSO SO-PP SO-PP (+PP) (+PP) HHI

23 MPP (+) 416

26 일러두기 , 2. TV,,, 3.,,, ( ( 2014

27 ( ) IPTV. (market definition),

28 (S-C-P: Structure-Conduct-Performance),,. 1) 1, ,,, 4 3 ( ),,,,, 1),,,

29 5,, 25 6,,, 7,, ,,,,,,, 2013 DMB , IPTV %, %

30 ,, PP ( + PP) 2) PP,, PP, ( % % %) PP(24.5%) 12.5%p PP ( % % %) PP (17.4%) 26.6%p TV PP 71.5% 70.4% 1.1%p. PP TV 60.8% % 1.5%p TV % 2.5%p, + PP 63.1% 3%p 2013 TV PP 3) (+ +) 2 3, %, TV 9,586 14%, 1 4, % PP ( 37.7% ) 2011 TV 2) DMB 3) PP, PP, VOD PP

31 %, TV 40.6% TV PP PP 27 (51.6%) PP 2012 ( %p %p %p) , % 2009 IPTV, (8.1%) 4) (SO) 58.0%, IPTV 34.3%, 16.5%, OTS 8.8% (2011 1, , ,474), ( % % %), IPTV 6%p (21.1% 27.9% 34.3%) %p, OTS %p OTS (TV+) 3 8, %p KBS 1 4,855, MBC ( MBC ) 8,051, SBS 6, KBS SBS 1.2%, 6.2%, MBC( MBC) 2.7% 4) IPTV OTS 100%

32 TV , % % TV 2009 TV 2013 KBS 1 4,538, MBC 7,519, SBS 6,481, OBS 347, MBC 2,728, (OBS ) 1, TV KBS 6.72%, SBS 4.69%, MBC 3.05% 2013 TV 1 8, % , TV KBS 5,627, MBC 4,368, SBS 4,414, OBS 281, MBC 1,900, (OBS ) 1,339 3(KBS, MBC, SBS) 57% 1 KBS1, MBC % % 2013 TV 9, % % TV KBS 3,042, MBC 2,601, SBS 2,672, OBS 112, MBC 403, (OBS ) 353

33 % , KBS MBC 29 KBS 1.83%, MBC 0.07%p 1.97%, SBS 1.36%p 4.01%.,,, IPTV % () , % () IPTV KT 25.9%, %p,, VOD,, , % () , %, 15.5%, IPTV 37.0% 2013 ( Pre-IPTV ) 2,540 ( ) 8.9% () % (50.9%), % 1 KT (OTV Skylife ) % 691, 1.4%p 27.2%

34 CJ 332, %p %p ( ) 22.8% 1,681, KT SO (615) 41.1%, MSO 15.2% 21.5% 6.3%p. (PP) 2013 PP 5) 2 3, % PP 13.2% (2012 5, ,671 ) PP 0.6% ( , ,561 ) ( 8.9%) PP 54%, 24%, 5% %p, 2%p, 2%p 2013 PP PP, PP PP ) PP, PP, VOD PP PP PP

35 2013 CJ MPP PP 2009 CJ CJ MPP 9 31 ( ) PP 2 ( ) CJ MPP tvn, CGV,, Catch On, OCN, TV, NGC(National Geographic Channel), TV 2013 t-broad MPP 10 4 PP t-broad ( ) CJ 2 t-broad MPP,, FX, , PP 2013 (++ ) (1 6,079 ) 12.9% 1 4, CJ MPP PP 2013, 2013 PP CJ 4,067, (JTBC) 1,511, SBS 1,174, KBS 739, MBC 670, t-broad 590, (YTN) PP CJ 2.6%, SBS 3.9%, MBC 10.4%, KBS 4.9%, (YTN) 6.4%, t-broad 10.5% PP,

36 PP (JTBC 174.3%, TV 32.6%, A 54.3%, MBN 41.2%) 3.., PP ( ) ( ),,, , , % (2.0%) 2013 (, //VOD/ PP ) 2.7% 3 2, %p 37.2%, ( ) %p 25.7% 3 MBC, SBS, KBS ( PP ) ,072 ( 4.8% ) %p 65.0%

37 .,,, 3 6) 33 () 3 10%, TV 4.7%, 5.3%, 5.9%, 3 3 PP, 3 3 (), () , PP 2010 (3, PP) 6) TV 3., 3,

38 , ( + PP),, MPP,, 3 3 PP 3 ( ). 1) 2013 MBC 23.1%, SBS 21.5%, KBS 20.3%, CJ 10.7%, % % 1.4%p 4 CJ 0.7%p 10.7%, % 2.2%p 7.3% HHI 2012,, ,570, (1,500) HHI , ,500, ,281

39 PP, 3 MSP 35 2) 2012 SBS, (KBS, MBC ), ( ) (57), 87.7%, 36.8% ( 56.1%, 7.0%), 60%( ), TV 21%, 19%, (60), 30%(18), 39%(7) PP,

40 (57), 43.9% ( 45.6%, 10.5%) 3) MBC SBS, KBS ( ) MBC 2008 (1.0%) 2010~ % %, % SBS %, %, %, % MBC %, % KBS %, 2011 ( %, %, %) 2013 KBS 1.8% PP 4.9% CJ PP %, 3 PP 2013 KBSPP 4.9%, MBCPP 10.4%, SBSPP 3.9% 4) 4 3,

41 . 3 1) MBC( MBC ) 35.5%, SBS( ) 32.6%, KBS 31.9%, 2013 KBS : KBS 34.6%, MBC 33.0%, SBS 32.4%, HHI 3, ,337, ,341 (3 HHI 3,333),,,, PP,, MMS PP, 3

42 ) 2012 SBS, (KBS, MBC ), ( ) 87.7%, 36.8%( 57 ) (57), PP TV 19%, 21% (KOBACO), (57), 43.9% ( 45.6%, 10.5%) 3) ( ) 2013 MBC( MBC ) (2.3%) 0.4%, SBS( ) (6.0%) (4.2%)

43 MBC KBS 3 (1.8%) (2.5%) 39 4) HHI 3,341,, ( ) 4.., 220 ( ) (Pre-IPTV DMB ) , , ,474, IPTV 871, 418 () % 2012(63.3%) 4.6%p

44 ,257, 2 4,534. 1),, ( TV, TV, IPTV, ) 66.2% TV 2) ) 2013 KT 27.2%, SO 58.0% KT 41.1% 1, SKB 12.4% 2, SO 36.6% 2013, 77 HHI

45 2012 4, , (1, 1) HHI HHI HHI , ,648 (SKB LGU+ ) 4 HHI, 2012(16) KT KT 67, HHI 2, KT 7, HHI KT 2) () 2 1, %(429) 48.1%, 24.2% 2013, 15.4%, 2013 (18.8%) 1, %(464) 3.1%p 30.8% 2013 (34.3%) () 2013 (46.6%) 49.3%(763) 45.7%,

46 % ( ) 1, % /, 2013 () 1, %, 2013, 3) (ARPU) ARPU ,288, % C&M 1 5,577, t-broad(1 5,314), CJ (1 4,065), SKB LGU+ 1 3,700 ARPU ,271, % LGU , SKB(1 854) KT(1 101 ) 1 SO C&M(1 240) 1 ARPU ,049, 2012(7,996) 0.7% SKB(1 666) 1, KT(9,935), LGU+(9,825) SO(6,595) 2013 SO 151%, SO % 38.1%p, SO Informa (2013) 2012 OECD ARPU 31.72

47 ARPU ARPU , ) , % +, 2013 KT 514, 45.3%, 1%p KT %, + KT KT %, % % ++ SK ( %) KT(38.5%) 1 (2013 KT 41.8%, SK 39.1%), SO

48 ) VOD ( VOD ) VOD ,331 45% ( 12 2,986 ) VOD %, 4.4%p ( ) VOD 1 KT ,717, VOD 39.6% SO VOD 1,374 ( ) 2013 IPTV 3 MSO 4 VOD VOD 33.3% ( ) VOD SKB 419, CJ(403), KT(349) ( ) 2013 IPTV 3 MSO 4 VOD (IPTV, OTS, ) 1 VOD 57.6% IPTV OTS ( 79.7%, 78.8%) ( 69.7%, 68.7%) ( OTT ) VOD 82.9%, OTT (17.1%). ( ) TV, TV ( 33.8%, 27.8%) VOD, TV (31.0%), TV (25.2%), (18.4%), /TV/. (,, ) 1, 2

49 61.4%, %. VOD 75.1% 1 VOD 54.5% TV VOD, PC %, 20.7%. 6) OTT OTT,,,, ,, 61.4% IPTV BTV (25.2%) 7) , 4, VOD 2009, IPTV

50 SO, VOD OTT, 5.. () () () ( ) 1) 2013 PP 13.2% (2012 5, ,671 ), IPTV SO 2) 3, IPTV SO , %

51 , ) 510% (, ) : : : (, ) 2) 1) 3

52 :, :, (KBS2, MBC, SBS) : 3 (KBS2, MBC, SBS) () (KBS2, MBC SBS ) 3 2),. 1) 2013 CJ, MBC, SBS MPP 34.8%, 6.9%, 5.6% CR3 47.3% 3.2%p 2013 MPP CJ 1, %, PP 34.8% CJ ( % %), 2

53 2013 PP HHI 1, HHI CJ PP 49 (2011 1, ,589) CJ 2) PP PP 2013 PP PP 12.9% 1 4,006 CJ PP , , %, 4( PP ) ,197 3, % () CJ 45.7%, KBS 35.2%, MBC 37.3%, SBS 34.8% 3) 2013 PP 3.1% (3.9%) ( 2012

54 % % 0.9%p ) 3 CJ MPP, MBC MPP, SBS MPP 2.6%, 10.4%, 3.9% 4) ( ) PP 19 PP CJ 3 OCN(0.31%), CGV(0.29%), SUPER ACTION(0.22%) CJ ( ) PP 13 PP SBS Sports( SBS ESPN), MBC SPORTS+, KBS N PP 2013 MBC MBC SPORTS+(0.34%), 23 SBS SBS Sports( SBS ESPN)(0.22%) KBS KBS N (0.22%) ( ) ( PP ) 3,062 (2,264 ) 35.2%, JTBC 891, MBN 783, TV 716, A 672

55 JTBC 699, MBN 663, TV 591, A 551 MBN % %, TV 0.27% 1.39%, A 0.30% 1.16%, JTBC 0.42% 0.95% ( PP ) 3,197 1,469, 1,669, TV 13.6%, PP 22.9% , MBN 41%, TV 33%, A 54%, JTBC 174% ( ) PP 6, 3 4,063 (3 286 ) 12.5% ( %) HHI 1,908 84, ,000 HHI 2, CJ 12.5%, GS 15.0%, 18.1%, 10.1%, 20.0%, 23.2% 5), 1 CJ MPP

56 MPP,, PP 1) 7) KBS2, MBC, SBS 2) (buying power), (N=82) KBS2, KBS % KT (IPTV+) 7)

57 691, CJ 395, t-broad , 3),, 4) 3 ( 3) (),

58 ( ) ( ) , PP PP ( ) 2013 PP( PP ) 8) 7, , % , ,739 8) PP PP PP

59 2.6% PP , , % 55. 1) () (monopsony power) (monopoly power) () : :, ( ) : : () ( )

60 (, ) 2). 1), 2013 (47%) 1, 10 47(7.7%) 3 PP 3 (3 PP) % %p, HHI 1, , )

61 , 57 3) 37% 2013, 30% 22% 4), () (), %, , IPTV (,, ) 1 2

62 IPTV, MPP,,. SO HHI , ,191, PP HHI , ,411, HHI , ,570 IPTV, CJ PP,

63 . IPTV 59 ( ) %, % 3 1.3%p KT 3, KT (IPTV ), KT 43.1%(2013 ) IPTV 3 SO ( ) % % 3 1.8%p (SO ) SKT 50%, IPTV SO CJ SO., ( MPP ), () TV % 2013

64 %, CJ PP 9.1%7.1%, % % ( ) (+ PP) % %, CJ PP 9.3% 10.4%, 1.4% 4.7% ( ) % %, CJ PP 9.9%9.5%, 2.0% 7.1% () PP CJ PP % %, 1.0%4.9% (+ PP), ( , ,963 ), PP ( % %), 5.5%p ( % %) PP 2013 PP ( 15.6% ), PP ( 0.8% ),,,

65 , 61,. IPTV,, OTT MPP (+PP), 2014 N-Screen TV,,

71 ( ) IPTV,, 9) 2.. 9) 22 1

72 68 FCC Ofcom Communications Market Report CRTC Communications Monitoring Report. FCC 1934 (the Communications Act of 1934) Section 628(g) FCC (the market for the delivery of video programming) 1992 (the Cable Television Consumer Protection Act of 1992),, FCC (multichannel video programming distributors), (broadcast television stations), (OVD: online video distributors) 10),,,,, 10) MVPD (subscription fee), (air). OVD ( )

73 1 69,,,,, 14 OVD OVD 111 FCC : MVPD : Top5 MVPD : : FCC(2013) : : Digital channel-only HD, VOD DVR TV Everywhere. Ofcom Communications Market Report Ofcom (TV,, / ) Ofcom, TV,,,,,

74 70 TV TV / (, BBC TV, ),, 5, (,,, ),, 5. CRTC Communications Monitoring Report CRTC (Statistics Act), (Telecommunications Act), (Broadcasting Act) (Statistics Canada) CRTC, CRTC CRTC,,,,,,,, TV,,, (, VOD, PPV ), (, ),,, (, IPTV, ),,,, TV,, TV. () 1973 (

75 1 71 ) 2 1, ICT ICT 2,,,,,,, NHK,,, NHK,,, TV ),,,,,,

76 72 2),, 1 VOD 2, 3 1 TV,, ( : 2,177 ) (: , ) 2 /, VOD, ( : 1,863) (: , ) 3,, ( : 1,549) ( ) 82,,, (: ) / 103,, (: ) 3),

77 ) (S-C-P: Structure-Conduct-Performance),, 2) (),,, (), 50% ( ) 40% () HHI(Herfindahl-Hirschman Index),, CRn( n ) HHI 0, 10,000 HHI ( 100(%) 2 = 10,000, 0 ) DOJ (Merger Guidelines, 2010) HHI 1,500, 2,500

78 74 (),,,,, 3) () () () (cooperation) (collusion), ( ), ( ) ( ) ( ) ( ) ( ) 4), 2 1..,

79 1 75,,,,,,,, 121 : (2011) (PP) SO (silo regulation)

80 IPTV SO (, SO ). 1),

81 1 77 IPTV SOIPTV, OTT 2) SO,, IPTV SO SO, OTT

82 78,,, OTT,,, EC(European Commission) EU 1998 EC (,

83 ), 11) Ofcom (Ofcom, 2010),,, 11) (2011)

84 : (2013). 12) ( 23) 12),,,

85 1 81,, 13) SO,, IPTV, (1), (2) 13) (4), (6), (7)

86 82 14) MSP, SO-PP 2. 1, 2 2 1,, TV, TV, 2 24, (SO,, IPTV), (PP),,,, 36,,,,,,, 14) (EC) (EC, 2008)

87 ( ),,,,, 5,, 6,,, 7,, 8

91 ) ,,,,,,, 2013 DMB , IPTV (: ) DMB DMB IPTV :, ).

92 : 2,, ( ) CJ, t-broad, C&M KT CJ E&M ( ) (. ) ( ) %, % PP % 1.3%p 43.3% PP PP 2 6, % , %

2 89 2.2%p 27.8% 2013 2 3,792 2.7% 0.5%p 17.0% IPTV 2013 1 1,251 33.5% 1.6%p 8.0% 2013 5,457 9.3% 0.1%p 3.

93 %p 27.8% , % 0.5%p 17.0% IPTV , % 1.6%p 8.0% , % 0.1%p 3.9% 211 (:, %) : 1) PP PP, (TV, )PP PP 2) DMB, DMB, : ( + PP) 16), PP % %, PP(,, PP ) 30.7% 38.0% PP 2012 (35.6%) PP (36.4%) 16) DMB

94 90 PP % % 11.6%p PP, 2009 (35.8%) (36.3%) 212 (,, PP ) (: %) : 1) PP PP, (TV, )PP PP 2),,, IPTV 3) DMB DMB : 213 (,, PP ) (: %) : 1) PP PP, PP PP( PP SBS ) 2),,, IPTV 3) DMB DMB :

95 2 91,, PP ( + PP) 17) PP,, PP, ( % % %) PP(24.5%) 12.5%p PP ( % % %) PP (17.4%) 26.6%p. TV 18) (,, PP ) 2013 PP(,, PP ) TV 5 8, %,, PP PP TV TV TV % 4 ( % % % %) 2012 TV 3 ( % % % %) 17) DMB 18) TV TV PP(,, PP )

96 TV vs (,, PP ) : 1) KBS, MBC, SBS, EBS, OBS, 9, MBC 18 TV 2) PP KBS, MBC, SBS PP 3) PP PP, PP, DP PP : TV 19) % PP 2013, TV PP 71.5% 70.4% 1.1%p. PP TV 60.8% % 1.5%p 19) PP, PP, PP, VOD only PP PP

97 TV vs : 1) KBS, MBC, SBS, EBS, OBS, 9, MBC 18 TV TV DMB 2) PP KBS, MBC, SBS PP 3) PP, PP, DP PP : 3. TV PP, 2013 TV 507, 272, 235 9, , TV 185, 100, 85 8, , 72 5

98 TV () (: ) : 1) PP KBS, MBC, SBS, EBS(EBS1/2, EBS English), OBS(OBS W) PP 2) : AGB 217 TV () (: ) : 1) PP KBS, MBC, SBS, EBS(EBS 1/2, EBS English), OBS(OBS W) PP 2) : AGB TV % 2.5%p + PP 63.1% 3%p

99 TV ( vs ) (:, %) : 1) PP KBS, MBC, SBS, EBS(EBS 1/2, EBS English), OBS(OBS W) PP 2) : AGB 219 TV ( vs ) (:, %) : 1) PP KBS, MBC, SBS, EBS(EBS 1/2, EBS English), OBS(OBS W) PP 2) : AGB TV % 2.7%p + PP 61.1% 3.6%p

100 96 4. TV 2013 TV PP 20) (+ +) 2 3, %, TV 9,586 14%, 1 4, % PP ( 37.7% ) 213 TV PP (: ) TV 8,167 8,487 8,697 7,037 9,409 9,569 11,150 9,586 PP 2,975 3,944 4,829 5,060 7,146 10,209 16,079 14,006 11,142 12,431 13,526 12,097 16,554 19,778 27,229 23,592 :,,, TV TV : 2011 TV %, TV 40.6% TV PP PP (51.6%) PP 2012 ( %p %p %p) 20) PP, PP, VOD PP

101 TV : 1) KBS, MBC, SBS, EBS, OBS, 9, MBC 18 TV 2) PP KBS, MBC, SBS PP 3) 2011 PP, DP PP(TV, PP) : , % 2009 IPTV, (8.1%) 2111 (: ) :, (OTS), IPTV(OTS), OTS : 2007, 2008

102 98 (SO) 58.0%, IPTV 34.3%, 16.5%, OTS 8.8% SO 60%, IPTV % 0.3%p, OTS 1.2%p OTS 2112 : (= + (OTS ) + IPTV(OTS ) OTS) : 2007, (TV+) 3 8, % KBS 1 4,855, MBC ( MBC ) 8,051, SBS 6,901

103 KBS SBS 1.2%, 6.2%, MBC( MBC) 2.7% 221 (TV+) (:, %) KBS 12, , , , , MBC 6, , , , , SBS 5, , , , , , , , , , EBS , , , , MBC 3, , , , , , , , , , , , , , , , , , , , , , , , , :,,,,,, :, 221 (TV+) (: ) : 1),,,,,, 2) EBS, MBC,, :,

104 100,,,,, %, (+) 2 3, % , ,385, % % 222 (TV+) (:, %) , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , : :,. TV TV , % % TV 2009

105 2 101 TV 2013 KBS 1 4,538, MBC 7,519, SBS 6,481, OBS 347, MBC 2,728, (OBS ) 1, TV KBS 6.72%, SBS 4.69%, MBC 3.05% 223 TV (DMB ) (:, %) CAGR(%) KBS 10,501 10,531 13,340 13,701 14,700 14, % MBC 6,471 5,677 6,569 7,759 7,191 7, % SBS 5,153 5,092 6,283 6,638 7,001 6, % EBS ,142 1,217 1,533 1, % OBSTV() % MBC 2,955 2,615 3,036 3,054 2,884 2, % (OBS) 1,668 1,785 1,835 1,935 2,046 1, % 27,736 26,776 32,512 34,640 35,729 35, % : TV : 222 TV (DMB ) (: ) : 1) TV 2) EBS, MBC,, OBSTV :

106 102. TV 2013 TV 1 8, % , TV KBS 5,627, MBC 4,368, SBS 4,414, OBS 281, MBC 1,900, (OBS ) 1,339 EBS OBS 2012 TV 224 TV (DMB ) (:, %) CAGR(%) KBS 5,048 4,974 5,637 5,774 6,048 5, % MBC 4,979 3,956 4,628 5,387 4,423 4, % SBS 4,586 3,952 4,827 5,010 4,724 4, % EBS % OBSTV() % MBC 2,613 2,222 2,465 2,678 2,118 1, % (OBS ) 1,592 1,370 1,411 1,604 1,430 1, % 19,164 16,897 19,523 21,053 19,370 18, % : TV DMB :

107 TV (DMB ) (: ) : 1) TV DMB 2) EBS, MBC,, OBSTV : 2. 3(KBS, MBC, SBS) 57% 1 KBS1, MBC % % (: %) KBS KBS MBC SBS : AGB

108 104 3 TV SBS(4.99%) MBN(0.98%) 4.01%p KBS KBS MBC SBS MBN TV A JTBC 0.79 (: %) : 24, 06:00 24:59:59 : AGB TV 9, % % TV KBS 3,042, MBC 2,601, SBS 2,672, OBS 112, MBC 403, (OBS ) TV 2.0% 3 TV KBS 0.5%, MBC 5.4%, SBS 2.3%

109 TV (: ) CAGR KBS 312, , , , , , % MBC 200, , , , , , % SBS 238, , , , , , % EBS 30,355 26,013 38,901 30,890 36,981 40, % OBS 26,099 17,493 17,959 17,530 17,562 11, % MBC 32,401 29,997 32,970 35,395 37,094 40, % (OBS) 29,587 21,259 22,813 29,217 46,707 35, % 869, , , ,899 1,115, , % : % , KBS MBC KBS 1.83%, MBC 0.07%p 1.97%, SBS 1.36%p 4.01% % 1.04% 2.95% 1.56% 3.78% 4.17% 1.34% 0.45% KBS 1.31% 3.76% 7.34% 1.63% 1.03% 4.51% 2.50% 1.83% MBC+ 0.06% 2.00% 2.00% 0.90% 7.93% 8.01% 2.34% 0.35% SBS % 6.85% 2.41% 4.81% 2.63% 11.86% 5.96% 4.19% MBC 1.35% 3.05% 0.57% 0.91% 8.15% 8.31% 1.90% 1.97% MBC 2.13% 0.16% 6.55% 4.06% 7.55% 7.40% 3.21% 3.09% SBS 9.47% 5.11% 0.91% 2.79% 0.63% 11.48% 5.37% 4.01% % 11.52% 6.45% 10.37% 12.80% 13.00% 7.79% 4.71% : 1) / 2) 9 OBS :, 2013

110 (KBS, MBC, SBS) % KBS MBC SBS 51.7%, 7.8% 229 (: ) KBS MBC , SBS ,677 1,447 1,802 1, EBS MBC ,934 2,153 2,453 1,996 1,242 : 1) OBS 2),,,, 3) :, ) , SO 92, 1, IPTV

111 SO IPTV : : 2) SO SO, MSO SO SO, SO MSO SO SO 7 MSO, MSO SO t-broad CJ C&M HCN CMB GS MSO SO SO SO : 1) t-broad() ) HCN CJ()TV, :

108 231 SO (2014 11 ) : TV. 1) (),,, () 2013 4 500 2012 10.7% (8.9% ) () SO 69.

112 SO ( ) : TV. 1) (),,, () % (8.9% ) () SO 69.4% IPTV () , %, % 4.6%p () Skylife IPTV TV(OTV) KT 25.9%, %p

113 (2013) (: ) (A) (B) A/B t-broad 6, % 5.0% 8, % CJ 6, % 15.6% 12, % C&M 4, % 0.3% 5, % HCN 2, % 8.5% 2, % CMB 1, % 11.9% 1, % MSO 21, % 7.8% 30, % SO 2, % -24.9% 3, % SO 23, % 2.7% 34, % Skylife 5, % 9.3% 6, % OTV 5, % 19.2% KT 10, % 13.8% 238, % SKB TV 3, % 57.0% 25, % LG U+TV 2, % 37.8% 114, % IPTV 11, % 33.5% 378, % 40, % 10.7% 418, % : IPTV IPTV Live VOD : 2014,, IPTV IR 2) () , %, (10.7%) () SO 7,489, 824, IPTV 3 1,348 () 23.9% %p SO 31.5% (15.1%) IPTV 3(12.0%) ( ) SO %, %, % IPTV

114 (A) 2012 (B) B/A (A) 2013 (B) (: ) t-broad 5,842 1, % 6,131 2, % CJ 5,763 1, % 6,663 2, % C&M 4,582 1, % 4,596 1, % HCN 2, % 2, % CMB 1, % 1, % MSO 19,537 6, % 21,069 6, % SO 3, % 2, % SO 23,163 7, % 23,792 7, % Skylife 4, % 5, % OTV 4, % 5, % SKB TV 2, % 3, % LG U+TV 2, % 2, % IPTV 8, % 11,251 1, % 36,585 8, % 40,500 9, % : 1) IPTV IPTV Live VOD : SO 2013, IPTV B/A 3) () (VOD PPV ),, () , (2 5,504 ) 16.2% 69.8%, 2012(69.7%) () , %, %p (14.3% 13.9%), IPTV 33.3% %p SO IPTV () IPTV KT 29.8%, CJ(14.8%), t-broad(13.3%) ,3

115 2 111 KT, 2013 IPTV(16.0%) (13.9%) IPTV ( 14.3% ) 235 (2013) (A) (B) A/B (: ) t-broad 3, % 2.3% 6, % CJ 4, % 17.9% 6, % C&M 3, % -3.3% 4, % HCN 1, % 5.9% 2, % CMB % 13.3% 1, % MSO 13, % 6.4% 21, % SO 1, % -28.1% 2, % SO 14, % 0.7% 23, % Skylife 3, % 7.2% 5, % OTV 4, % 83.5% 5, % KT 8, % 37.9% 10, % SKB TV 2, % 47.6% 3, % LG U+TV 2, % 41.9% 2, % IPTV 9, % 61.2% 11, % 28, % 16.2% 40, % : IPTV = + PPV, VOD + + : 2013, IPTV ) (),, VOD, () , (2 2,377 ) 9.6% 86.8%, 2012(87.7%) 0.9%p () 2013 SO 1 1, , SO 47.5% ( % )

116 %, IPTV (30.2%) 37.0% () Skylife TV KT 8,234, 33.6% 1, t-broad 2, 3 CJ 19 ( 524 ) 236 (2013) (: ) (A) (B) A/B t-broad 3, % -3.1% 3, % CJ 3, % 15.4% 4, % C&M 2, % -5.8% 3, % HCN 1, % 2.8% 1, % CMB % 12.8% % MSO 10, % 3.0% 13, % SO 1, % -32.5% 1, % SO 11, % -3.4% 14, % Skylife 3, % 7.2% 3, % OTV 4, % 24.0% 4, % KT 8, % 15.6% 8, % SKB TV 2, % 51.3% 2, % LG U+TV 1, % 38.7% 2, % IPTV 9, % 34.2% 9, % 24, % 9.6% 28, % :, VOD PPV : 2013, IPTV ) VOD () 2013 VOD 4, (2,986 ) 45% () IPTV 3 VOD 2,931, SO 1,400 () VOD 17.7% (13.3%) 4.4%p IPTV SO VOD, VOD IPTV % SO 12.0%

117 2 113 ( ) SO VOD % 4.7%p, IPTV (31.2%) 1.1%p 237 VOD (: ) (A) 2012 VOD (B) B/A (A) 2013 VOD t-broad 3, % 3, % CJ 2, % 3, % C&M 2, % 2, % HCN 1, % 1, % CMB % % MSO 9, % 10, % SO 2, % 1, % SO 12, % 11,663 1, % OTV 3,574 1, % 4,433 1, % SKB TV 1, % 2, % LG U+TV 1, % 1, % IPTV 6,756 2, % 9,070 2, % 22,377 2, % 24,534 4, % : 1) 2012 SO VOD VOD 16, 2013 SO VOD 2) Skylife : , VOD (B) B/A 2.. () 2013 ( Pre-IPTV ) 2,540 ( ) 8.9% 21) () 21), ooo,..

118 % (50.9%), % (OTS) IPTV KT OTS(TV) (223 ) 238 ( ) ,579, % 23,320, % 25,399, % 25,914, % 14,777, % 14,798, % 14,737, % 14,745, % 10,592, % 9,629, % 8,587, % 8,324, % 4,185, % 5,169, % 6,150, % 6,421, % 3,260, % 3,789, % 4,179, % 4,216, % IPTV 4,553, % 6,505, % 8,708, % 9,220, % OTS 1,011, % 1,772, % 2,226, % 2,267, % : + + IPTV LiveOTS. OTS OTS IPTV : 2014,, OTS, IPTV KT , 2(CJ) 239 (: ) t-broad 3,233 3,246 3,220 3,468 3,426 3,234 3,137 3,139 3,336 3,339 CJ 2,493 2,818 2,975 3,001 2,952 3,002 3,405 3,322 3,948 3,967 C&M 2,378 2,460 2,511 2,590 2,728 2,639 2,697 2,449 2,459 2,459 HCN 844 1,293 1,298 1,480 1,351 1,338 1,312 1,423 1,400 1,393 CMB 1,172 1,280 1,353 1,230 1,287 1,286 1,346 1,350 1,508 1,502 MSO 10,120 11,096 11,356 11,769 11,744 11,499 11,898 11,683 12,651 12,659 SO 3,897 3,310 3,425 3,259 3,398 3,360 2,880 3,116 2,087 2,086 SO 14,017 14,407 14,781 15,029 15,142 14,859 14,778 14,799 14,738 14,745 KT 1,896 2,017 2,131 2,302 3,466 4,178 5,059 6,024 6,906 7,093 OTV Live 1,009 1,727 2,810 4,007 4,952 5,144 Skylife 1,896 2,017 2,131 2,302 2,457 2,826 3,261 3,790 4,180 4,217

119 (OTS) 375 1,012 1,773 2,226 2,267 B tv Live ,445 2,081 2,256 U + TV Live ,053 1,675 1,821 IPTV ,741 3,072 4,553 6,505 8,708 9,220 15,913 16,424 16,912 17,332 19,341 20,382 21,580 23,321 25,400 25,915 : 1) t-broad, CJ, C&M GS SO 2) KT OTV + OTS, IPTV OTV + B tv + U+TV, SO + KT + B tv + U+TV : 2014,, OTS, IPTV. 2013, SO 72.2%,, (47.6%), (48.1%), (50.1%), (50.9%), 2310 (A) IPTV(live)(B) (C) OTS(D) ( ) (A + B + CD) ,798,725 14,737,884 6,505,300 8,708,255 3,789,597 4,179,897 1,772,629 2,226,411 23,320,993 25,399,625 2,958,012 2,945,624 1,312,814 1,715, , , , ,769 4,498,412 4,867,082 1,214,265 1,221, , , , , , ,542 1,714,440 1,874, , , , ,978 78,597 91,975 48,997 64,825 1,086,685 1,136, , , , , , ,551 93, ,906 1,205,066 1,308, , , , ,434 57,992 69,449 31,238 44, , , , , , ,729 58,424 69,621 28,505 38, , , , , , ,540 63,586 77,832 44,806 57, , ,725 2,853,933 2,849,130 1,809,512 2,383, , , , ,269 5,150,051 5,681, , , , , , ,256 87, , , , , , , , , ,826 61,422 77, , , , , , , , ,039 97, ,269 1,061,027 1,156, , , , , , ,140 79, , , , , , , , , ,931 93, , , ,856

120 116 (A) IPTV(live)(B) (C) OTS(D) (A + B + CD) , , , , , ,443 98, ,647 1,325,730 1,456,452 1,260,146 1,304, , , , , , ,461 1,833,803 2,014, , ,640 88, ,292 46,515 47,448 31,208 33, , ,748 : 2014,, OTS, IPTV SO 14.5% 19.9% 5.4%p C&M 22.0% (21.5%), CMB 21.9%, HCN 17.6%, t-broad 16.7%, CJ 9.7% MSO SO (19.9% ), (14.9% ), (11.7% ) 22) IPTV , ,229 ( 6,979, 306 ) IPTV 1 SO (SO 13,453, KT SKB, LGU+ 13,059) 23) MSO (ROA) 6.2%, 2.1%p, CMB 11.9% (17.6%) CMB HCN, t-broad, C&M 9.3%, 8.4%, 6.8% EBITDA 24) SO 22) %, % 23) OTS KT IPTV 24) EBITDA,, ( )

121 % 6.2%p, MSO(25.4%) SO(18.1%) C&M, t-broad 12.9%p MSO 3 IPTV 2311 (: ) EBITDA t-broad 2,018 1, % 16.7% 1, % 8.4% 41.1% 28.2% CJ 1,547 1, % 9.7% 1, % 3.3% 18.8% 13.0% C&M 1,262 1, % 22.0% % 6.8% 43.2% 43.9% HCN % 17.6% % 9.3% 33.0% 31.6% CMB % 21.9% % 11.9% 36.3% 28.6% MSO 5,804 4, % 15.2% 4,340 3, % 6.2% 32.9% 25.4% SO % 8.1% % 3.4% 18.5% 18.1% SO 6,278 4, % 14.5% 4,721 3, % 5.9% 30.8% 24.6% % 16.5% % 10.9% 23.5% 26.6% KT 12,092 8, % 3.5% 11,054 (603) 3.2% 0.2% 22.3% 17.5% SKBroadband % 2.9% % 0.4% 22.8% 21.0% LG U+ 1,268 5, % 4.7% (596) 2, % 2.4% 13.5% 14.7% : 1) = /, = /, EBITDA = EBITDA /, EBITDA = ) KT, SKB, LG U+ :, 2013, IPTV (IPTV 2012 : ) EBITDA (EBITDA )

122 118 4 (PP) PP 25) 2 3, % PP 13.2% (2012 5, ,671 ) PP 0.6% ( , ,561 ) ( 8.9%) 241 PP (: ) : 1) 2005 PP PP PP, PP(DP) PP 2), VOD ),,,, :, 25) PP, PP, VOD PP PP PP

123 PP (CAGR) 18.4% %, 241 PP PP PP PP (: ) ,206, % 432, % 773, % ,580, % 609, % 971, % ,047, % 773, % 1,273, % ,336, % 998, % 1,338, % ,736, % 1,246, % 1,490, % ,959, % 1,406, % 1,553, % ,204, % 1,290, % 1,914, % ,773, % 1,612, % 2,161, % ,430, % 1,855, % 2,574, % ,265, % 2,236, % 3,028, % ,749, % 2,343, % 3,406, % CAGR (200312) 16.9% 18.4% 16.0% : 1) PP 2013,,,,,, ( PP), 2) PP VOD only, PP PP, PP PP PP :,. PP 54%, 24%, 5% %p, 2%p, 2%p

124 120 26) 242 PP (2013) (: %) : 1) 2005 PP PP, PP(DP) PP 2), VOD ) :, 2013 PP PP 19% % %, % %, % IPTV SO 26) 2009 PP 13.7% (8,747 7,548 ) 18.2% (2,808 3,318 )

2 121 2008 27) IPTV, SO SO 25% PP PP 243 PP (:, %) : 1) 2005 PP PP, PP(DP) PP 2), VOD 2006

125 ) IPTV, SO SO 25% PP PP 243 PP (:, %) : 1) 2005 PP PP, PP(DP) PP 2), VOD ) :, PP PP, PP ) KT , SK Broadband LGU IPTV

126 PP (: ) () : 1) (SBS, CBS,, TBN, TBS,, EBS,, ), DMB 2(DMB, YTNDMB), 1(). 2) DMB, (12) : PP PP PP MPP 2013 CJ MPP PP 2009 CJ CJ MPP 9 ( ) PP 2 ( ) CJ MPP tvn, CGV,, Catch On, OCN, TV, NGC(National Geographic Channel), TV 2013 t-broad MPP 10 4 PP t-broad ( ) CJ 2 t-broad MPP,, FX, 3

127 MPP PP MPP (: ) PP PP PP PP PP PP CJ t-broad MBC SBS KBS : 1) 2008 CJ 2) PP PP, DP PP 3) t-broad t-broad 2006 MPP 4) : MBC MBC, MBC SPORTS PLUS, MBC KBS KBS Drama, KBS N Sports, KBS Joy SBS SBS, SBS GOLF, SBS Sports( SBS ESPN) 244 PP (: ) : VOD only, PP, PP PP :

128 , , % MPP 1.14%p ( ) (: %) : 1),, SO / ( ) 2) 3(KBS 1TV, 2TV, MBC, SBS) :0011:59:59, 16:0024:59:59, :0024:59:59 3) 24 : AGB

129 2 125,,,, PP, 2011 YTN 3 SBS ~ (: %) MBC MBC MBC MBC MBC MBC YTN MBN MBC SBS KBS SBS KBS MBC TV SBS 4 OCN 5 6 SBS KBS KBS SBS KBS YTN MBN A KBS YTN YTN SBS KBS CGV OCN SBS YTN YTN tvn tvn A JTBC MBC KBS 7 YTN YTN OCN Champ tvn SBS JEI TV Champ OCN OCN CGV YTN OCN JTBC tvn JEI SBS tvn OCN tvn 8 TV CGV CGV CGV CGV SUPER 9ACTION SUPER ACTION XTM CGV E TV mbn TV KBS MBC MBC XTM tvn XTM KBS JOY OCN newsy 10SPORTS + every1 TV : AGB

130 PP 2013 (++ ) (1 6,079 ) 12.9% 1 4, CJ MPP PP 2013, 2013 PP CJ 4,067, (JTBC) 1,511, SBS 1,174, KBS 739, MBC 670, t-broad 590, (YTN) PP (: ) CJ 136, , , , ,663 t-broad ,530 56,863 53,062 59,013 KBS 6,909 40,923 68, ,021 73,880 MBC 37,366 53,816 41,500 71,775 67,031 SBS 28, , , , ,449 10,651 5,925 7,823 13,943 6,665 JTBC 14,530 99, ,105 TV 5,120 90,067 71,438 A 10,372 64,265 49,362 MBN 11,290 75,902 47,818 PP 506, ,563 1,020,909 1,607,921 1,400,641 : 1) 2011 MBN MBN MBN 2) PP PP PP, PP PP DP PP 3) TV, A, JTBC, MBN :

131 PP CJ 2.6%, SBS 3.9%, MBC 10.4%, KBS 4.9%, (YTN) 6.4%, t-broad 10.5% PP, PP (JTBC 174.3%, TV 32.6%, A 54.3%, MBN 41.2%) 246 MPP (:, %) (%) CJ 1,155,498 1,354,923 1,657,428 78,969 69,249 43, t-broad 87,417 90,342 94,911 19,924 21,273 9, MBC 202, , ,097 22,872 10,769 21, SBS 237, , ,185 6,739 4,205 10, KBS 138, , ,006 12,814 6,246 8, , , ,124 18,400 11,954 7, JTBC 8,338 64,222 89,132 37, , , TV 6,906 51,344 71,555 11,471 54,311 23, A 7,977 48,000 67,209 31,040 73,785 36, MBN 61,372 62,806 78,256 6,776 41,947 32, PP 4,437,790 5,014,813 5,487,368 59, , , PP ( ) 4,353,197 4,788,440 5,181, , ,466 77, : 1) PP PP PP, PP DP PP 2) PP 2009 CJ 3) 2007 t-broad t-broad, 4) PP, VOD 5) 2011 MBN MBN MBN, 6) :,

132 VOD 2009 IPTV ( ) 5 28) ( 1, 1, IPTV 3), HHI IPTV , ,191 29) SO , ( 13 1,474) ( % %) IPTV ( % 6.4%p ), VOD (859) 33.8% ( % ) 40%, SO % 40% ( %) IPTV 43.1% ( %), 25.8% 28) SO 6 29) 2 8:2 HHI 6,800, 3 5:3:2 HHI 3,800

133 VOD 4,331 45% (2012 2,986), VOD ( % %, 4.4%p ). ( MPP ), 2013 MPP,,, MPP,, TV % %, CJ PP 7.6%7.1%, 5.2% 9.7% % 2.2%p , , % 2013 PP 30), 4.8% 2 3, PP TV 2013 TV PP 40.6: 59.4 TV ( : 59.1 ) 30) PP, PP, VOD PP, PP PP

134 130 PP TV (51.6%) PP ( ) 3 2, %, 3( PP) 4.8% 2 1, % 2.2%p, 4 CJ 10.7% 0.7%p PP % 1 2, ,680, ,468, ,484 PP % , ,000 (HHI) ,570 (2012 HHI 1,638) 2.. IPTV VOD SO IPTV, 2013 IPTV 33.9% 220, (208 ) 2013 IPTV KT, 2014 SKB LGU+, 2014 IPTV +

135 2 131, IPTV VOD, IPTV, + +, VOD,, VOD, VOD. MPP MPP

136 132., MPP,,,, 3,, PP

137

138

139

140

141 (market definition) (relevant market) () () (),,, 2.. (The Hypothetical Monopolist Test) 1982 (1982 US Merger Guidelines)

142 138 (), (supra-competitive price) ( ), (Small but Significant and Non-transitory Increase in Price), SSNIP. (CLA: Critical Loss Analysis) ( SSNIP ) (Critical Loss) (Actual Loss) X%( 5% 10%) (CL: Critical Loss), (X=, M=) 31) CL=X/(X + M) 31),.,,.. =,

143 3 139, (AL: Actual Loss) (CL) (AL) TV () TV, TV TV,,,,,,, TV,, () SSNIP

144 ) 3 TV,, 3 3, PP, MPP/MSP 3 3, 3 3, 3, ( 3 ) ( ) 2.. (),, 32) TV 3., 3,

145 3 141 IPTV () TV,, IPTV, TV TV TV ( ), VOD,, TV, VOD, VOD (differentiated goods), TV, TV,, IPTV, SO IPTV. () IPTV( ) ( ) 3

146 142 OTS(TV ), IPTV 3 SO, SO, OTS OTS OTS TV IPTV,

147 3 143 OTS +, ++, 3 + 1, +, +, ++, +,. OTT(over-the-top) N OTT Netflix

148 144 (cord-cutting) OTT, 3.. 1), 2) (, ) (homogeneous goods),

149 ),, 2) 3 3, 3 (), 3 3, 3 4..

150 %, (). (,, ),,

151

152

153 , PP() () (),,, () () ( ) ( ),

154 150,,,,, () SSNIP., PP,,,,,, () () 2012 () SBS 10, ( KOBACO) KBS MBC SBS PP PP () (Que-tone ): TV//IPTV PP IPTV SO SO ( )

155 4 151 KOBACO, SO,. TV (), 3 33) (3 ) ( ) 3, PP, MPP/MSP 2.. TV ( ) ( ),,, (media mix) 33) TV 3., 3,

156 152 (awareness), (attitude) (GRP), GRP(gross rating point) = (reach) (frequency) ( ), ( ),,, TV /, : 44.5% 37.2%, 33.9% 21.0%, ( ) 2.4% 25.7% ()

157 4 153 ( ) (captive audience),, ( ) (, 2014), TV 10% TV 4.1% ( 71) TV 38.9%, 28.2% TV 44.4%, 40.7% 1) PP, PP, PP, (10% ) PP(30% ) PP 40% % ,763, (59.6%) (2014 )

158 154, 2),,, 44.4%, 40.7%(, 2014),, Ofcom( ) TV ( ),, TV VOD TV,

159 ),,, ( ) 6.7%, VOD,. 3 ( ) 3 3, (media mix) 3 (target audience) ( ) 3 3,, ( ) 3/ 3 34) Ofcom( ) TV, TV

160 156, 3 ( ) 3 KOBACO, 3, 3, 3 (GRP), 3 (), 2013 MBC % 42.3%, 40.9% () 3, %, MPP 1% ( %)

161 PP (: %) KBS KBS MBC SBS OBS EBS MBC KBS SBS Tooniverse YTN OCN tvn CGV E MBN TV A JTBC : 1) 24 2) OBS(200407) (itv) : AGB, DATABASE(ARIANNA) () , CJ tvn SSA1 25% 3

162 158 SA 15%, % 3 (C) (, SSA), C 2013, 3 SA 62.4%, A 21.6%, B 12.3%, C 3.6% 412 (2013) (: ) SA A B C KBS2 8,715 15,300 2,790 10, , ,380 MBC 7,770 13,605 2,790 11,055 1,665 8, ,240 SBS 9,120 13,200 2,850 9,720 1,260 5, ,525 EBS 510 1, , OBS 1,155 1, : 1) 15 : KOBACO/ 413 (: ) SA A B C JTBC 3,348 8, MBN 1,570 4, TV 6,140 8,890 1,890 5,442 1,414 4, ,992 A 7,400 2,500 1, : 15 : (JTBC , MBN , TV )

163 (: ) SSA1 SSA2 SSA3 SA A B CGV 1, tvn 1, OCN 1, KBS MBC 1,500 1,250 1,000 SBS* KBS MBC SBS* YTN News-Y : 1) 15 2) 1.52 : PP ( ) (2013) (:, %) SA A B C KBS 375, ,912 63,422 15, ,254 (, %) (67.0%) (19.0%) (11.3%) (2.7%) (100%) MBC (, %) SBS (, %) (, %) 335, ,649 98,298 26, ,871 (53.7%) (26.3%) (15.7%) (4.2%) (100%) 303,651 78,978 40,590 16, ,996 (69.0%) (17.9%) (9.2%) (3.8%) (100%) 1,015, , ,310 58,194 1,626,122 (62.4%) (21.6%) (12.4%) (3.6%) (100%) : 3 (,, ID,,,, ) : KOBACO/ ( ) (, 2014), TV 10% TV 4.7% ( 61) TV 9.5%( 1.9% + () 7.6%), 30.1%,

164 %, 10% 5.3% 11.4% TV, 40.5%, 28.6% ( 66), 10% 5.9% 45.4%, 26.2%, 10.8% TV TV 48.8%, 53.7%, 41.5%, 40.2% 10%. ( ) MBC MBC SBS KBS (), MBC MBC 50% KNN 9 SBS SBS 1 69%, 2 71%, 3 77% SBS, MBC/SBS KBS KBS () MBC/SBS

165 4 161 MBC () (), ( MBCSBS) () ( ) MBC MBCSBS (EBS OBS) EBS OBS 3 3 PP EBS OBS EBS 48.6%( %), OBS 75.7%( % ) ( PP) MPP PP (: ) JTBC 51,995 69,891 A 26,824 51,249 MBC 55,550 66,296 TV 36,612 48,102 PP 4 170, ,539 :, MPP ~4, % 7.4% 4 CJ ( 4 7.3%, CJ 10.7%)

166 162 () PP SO, IPTV PP () 2013 SO (VOD ) 1,236 ( 3.8%), 174 ( 0.5%), IPTV 63 ( 0.2%) SO, IPTV. 3, TV// 3%(6 6) 3 3,,,., 3

167 4 163,, () 3, 3 3 PP, 3 3 (), () 3 Whole Food (2008): 35) 3 TV TV 4.7% vs. 5.3%( % vs. 3.1%) 2009, PP 35) FTC v. Whole Foods Markets, Inc., 533 F.3d 869(D.C Cir. 2008)

168 (3, PP) 3, ( + PP),, MPP CJ MPP PP,, 3 3 PP 3 ( ) 3. ( ), TV // TV TV(3 ) 36) 36) TV/, ( /PP ), //VOD/ PP TV

169 4 165, PP, MPP/MSP 3 37), MPP MSP ),, ,893 37) TV

170 , % (2.0%) , GDP : %, %, %, % (, ECOS) (, %) (:, %) TV 20,775 19,307 18, ,604 2,385 2, (A) 23,379 21,655 20, ,092 16,543 15, ,236 5,076 4, (B) 22,328 21,620 20, (A+B) 45,707 43,258 40, ,448 9,105 9, , 5,725 5,418 5, TV(a) 11,741 13,218 13, SO(b) (c) IPTV(d) TDMB(A1) ,560 19,540 20, , ,124 36,046 39, ,004 93,854 95, (a+b+c+d) 12,697 14,238 15, (A+a+b+c+d+A1) 36,343 36,071 35, : 1) (%) 2) 2013,.,, DM,. 12 3,851 :, %

171 4 167 ( ) % 2) 38) SOIPTV,, PP 3, 3, 3 SO KBS, MBC, SBS 3 KBS, 39) MBC 18, 40) SBS 9 () 38), TV/, (/PP ), //VOD/ PP 39) KBS ) MBC 18 MBC 50% (2011 MBC MBC MBC MBC 18 )

172 168 3, MBC MBC SBS 41), (key station) 3 EBS OBS 422 (:, %) ,926,415 2,574,177 3,071,660 3,402,974 3,333,203 3,242,096 1,916,402 1,689,727 1,952,257 2,105,281 1,937,027 1,832,968 (, %) (65.5) (65.6) (63.6) (61.9) (58.1) (56.5) 3 1,881,848 1,647,439 1,896,854 2,045,164 1,874,355 1,764,834 (, %) (64.3) (64.0) (61.8) (60.1) (56.2) (54.4) DMB 4,064 5,082 7,737 8,910 7,545 5,757 9,695 11,348 15,605 12,234 14,498 17,410 DMB 4,094 3,300 4,510 1, , , , , , ,608 IPTV 3,476 12,361 13,594 15,695 6, , , ,016 1,146,794 1,248,403 1,256,066 : 1) (%) 2),, /PP, //VOD/ PP 3) 2013 IPTV VoD Live, VoD 4) 3 KBS, MBC, SBS 5) 3 EBS, OBS : TV, IPTV PP 41) () (KOBACO), 2012 () SBS

173 4 169 (, //VOD/ PP ) 42) , % 3 2, %p 56.5%. 1) 423 KBS MBC SBS (: ) , , , , , ,699 PP 61,614 70,981 89,570 97, ,209 95, , , , , , , , , , , , ,840 PP 121,702 97, , , , , , , , , , , , , , , , ,296 PP 96,433 94, , , , , , , , , , , ,161,597 1,910,335 2,224,758 2,421,437 2,213,776 2,107,187 CJ 327, , , , , ,022 MBN 55,550 66,296 TV ,612 48,102 A ,824 51,249 JTBC ,995 69, , ,539 2,926,415 2,574,177 3,071,660 3,402,974 3,333,203 3,242,096 : 1),, /PP, //VOD/ PP 2) CJ 3) KBS, MBC, SBS 4) TV :, 42) IPTV 3 VOD 2011 (/)

174 170 3 MBC, SBS, KBS ( PP ) ,072 ( 4.8% ) 3 3 PP , (2012 3,394 ) 1 MBC % % (2012 7,728, ,503 ) SBS , %, , % KBS , % CJ 2012 ( 0.4% ), % 3,470 (2012 3,807 ), ,355 38% (2012 1,710 ) 424 KBS MBC SBS (: ) , , , , , ,103 PP 61,614 70,981 89,570 97, ,209 95, , , , , , , , , , , , ,310 PP 127, , , , , , , , ,856 1,037, , , , , , , , ,096 PP 98,219 98, , , , , , , , , , , ,419,326 2,183,435 2,497,954 2,692,946 2,532,179 2,397,760 CJ 351, , , , , ,591

175 MBN 55,550 66,296 TV ,237 59,143 A ,784 55,126 JTBC ,995 69, , ,456 3,249,221 2,908,439 3,421,990 3,750,127 3,824,631 3,701,823 : 1),, /PP, //VOD/ PP 2) CJ 3) KBS, MBC, SBS 4) TV :,, 3(PP) , ,328 ( 6.0%) % 2 3,978 3 PP , , % 1 MBC , % % 8,445 SBS , % % 8,166 KBS % 7,912, % 7,367 4 CJ , %, % 4, ,505 30% 2) 2013, %

176 %, 1, % 10 ( %), % % %, %, 1, % 421 (2013) (: %) : 1), DMB,, DMB, SO, PP ( ) 2) ) (, MSP, MPP, MSO) 4) 1, 1 :, 2013

177 (2013) (: %) : 1), DMB,, DMB, SO, PP ( ) 2) ) (, MSP, MPP, MSO) 4) 1, 1 :, ) % 64.8% MBC 23.1%, SBS 21.5%, KBS 20.3% CJ 10.7% 3, CJ 23.5% 1 MBC 8.4%, SBS 8.3%, KBS 6.5% SBS MBC PP CJ 26.1% % 4

178 (2013) (: ) KBS MBC SBS + (%) + (%) + (%) + 562, , PP 95,646 95, , , , , PP 123, , , , , , PP 123, , , , ,107,187 2,397, CJ 347, , MBN 66,296 66, TV 48,102 59, A 51,249 55, JTBC 69,891 69, , , : 1), //VOD/ PP 2) : 3( ) TV (PP,, EBS OBS ) 3) KBS, MBC, SBS :, ) 3, 2.1%(KBS 2.5%, MBC 1.2%, SBS 2.6%) 3 PP 9.9%(KBS 24.6%, SBS 7.6%, MBC 0.8%) PP PP 64.4%, PP %( PP 55.8%), CJ 19.2%, % 7%p

179 4 175 KBS 40.7%, MBC SBS 62.9%, 64.5%, 426 (2013) (: %) KBS MBC SBS PP KBS PP MBC PP SBS PP PP KBS MBC PP ( ) SBS CJ MBN TV A JTBC : 1),, /PP, //VOD/ PP 2) 3 3) :

180 %, %, % % % 3 PP 4% %, % 1 MBC 7% , % 2.6%p %p 6.5% 1 SBS 7% % %p 6% 3 KBS %p 6.3% MBC, SBS, KBS2 CJ % % % % 427 KBS MBC SBS (: %) PP * PP * 7.72* * * PP *

181 CJ MBN TV A JTBC : 1) KBS KBS2 2) 2008 CJ (2009 CJ ) 3) 19 (PP 24 ) 4) SO, SO 5) MBC PP 2013 MBC ( MBC ) 6) * 1 7) ( ) : AGB, DATABASE(ARIANNA). ( ) itv OBS 2011 MBC 1 TV //VOD/ PP PP ( ) PP (SO), IPTV 3, DMB (: ) TV DMB DMB

182 IPTV PP PP : 1), /PP, //VOD PP 2), DMB,, PP 3) DMB TV : TV 64 KBS1 KBS2 32, MBC MBC 20 1 TV 2013 CJ TV PP 7( 21), MBC, SBS, KBS 3( 7), 6( 7), 1( 4) 429 TV ( ) (: ) TV (32) KBS(+18 ) () 1 1 MBC(18) ()SBS 1 1 ()KNN 1 1 (11) () 1 1 () 1 1 () 1 1 () 1 1 () 1 1

183 4 179 TV () 1 1 (11) () 1 1 ()(G1) 1 1 OBSTV() 1 1 : MBC 18(,,,,,,,,,,,,,,,,, ) MBC 2, 1 : 2014 ( ) 4210 TV PP (: ) MPP PP PP PP PP PP PP CJ MBC SBS KBS : 1) //VOD PP 2) CJ //VOD/ : , , % (a/a) 72.1%, (b/b) 56.2%

184 (: ) ,711 2,732 2,953 3,118 2,868 2,832 (A) 1,988 1,993 2,155 2,251 2,079 2,086 (B) 1,381 1,328 1,446 1,509 1,379 1,328 only (a) 1,330 1,404 1,507 1,609 1, only (b) : 1) 2) : AGB 2.. 1) 3 (, PP ) %p 65.0% 43) PP 3( ) %, PP % ( %), %, % 3, CJ, MBC 23.1% 1 SBS % 0.6%p, KBS 0.8%p 20.3% CJ % 0.7%p % % 43) 3 75%

185 (: %) :,, /PP, / /VOD/ PP :, 4212 KBS MBC SBS (: %, ) PP PP PP CJ MBN TV A JTBC ( ) 2,926,415 2,574,177 3,071,660 3,402,974 3,333,203 3,242,096 : 1),, /PP, //VOD/ PP 2) KBS, MBC, SBS 3) TV :,

186 182 2) % % PP % %, PP 8.8% % % % MBC 22.8% 1 SBS 0.5%p 22.1%, KBS 0.8%p 19.9% 4213 (: %, ) KBS MBC SBS PP PP PP CJ MBN TV A JTBC ( ) 3,249,221 2,908,439 3,421,990 3,750,127 3,824,631 3,701,823 : 1),, /PP, //VOD/ PP 2) KBS, MBC, SBS 3) TV :,

187 4 183 CJ %p 11.6%, 4 1.8%p 6.8% 3) 3, 67% 2011, %, %p 58.7% MBC , 2,3 1.5%p KBS %p 19.6% 2, SBS 18.8% 3 CJ % ( %) 4 1%p, %p 10.7% CJ 424 (: %) : 1) 2) KBS KBS1 3) 2008 CJ 4) 5) ( ) : AGB, DATABASE(ARIANNA)

188 KBS MBC SBS (: %) PP PP PP CJ MBN TV A JTBC : 1) (KBS1 ) 2) KBS KBS1 3) 2008 CJ 4) SO, SO 5) ( ) : AGB, DATABASE(ARIANNA). (HHI) 44) 1), HHI 2, , 1,570, (1,500 ) 44) DOJ/FTC Horizontal Merger Guidelines, HHI(Hirschman-Herfindahl Index) 2,500 1,500

189 HHI : HHI HHI , ), HHI 1,600 (1,5002,500) 426 HHI : AGB, DATABASE(ARIANNA)

190 (1,636.0) , ,281.6,. 1), 8( ), 9(), 17( ), PP 2001 PP, PP 2) (economy of scale) (economy of scope) 3 CJ PP

191 4 187, PP,, 45), PP () PP 64.4% 3( ) 0.7% 3), ( ) ( ) (MMS ) 45) (, )

192 188, 3, 3, PP 4), PP, SBS SBS, PP 3 () MSP PP (downstream), MSP CJ MSO PP, IPTV PP PP (upstream),

193 PP ( ) 3 PP, 4215 MSP PP (2013) (: ) PP SO 2013 CJ (t-broad) CJ() () () () CJ() () ()KM ()T ()E () ()t-broad () () () () () () () () () () () () () () () () () () () () () () (22) ()t-broad ()t-broad ()t-broad ()t-broad PP: 682,913,640 SO: 576,268,392 : 1,259,182,032 PP: 87,744,488 SO: 613,068,000 : 700,812,488

194 190 PP SO 2013 (t-broad) KBS MBC SBS (SBS ) ()KBS ()MBC ()MBC ()MBC ()SBS SBS() ()SBS ()SBS ()SBS ()SBS ()t-broad ()t-broad ()t-broad ()t-broad () ()t-broad ()t-broad ()t-broad () ()t-broad ()t-broad ()t-broad ()t-broad ()t-broad ()t-broad ()t-broad ()t-broad ()t-broad ()t-broad(22) KBS:1,453,775,507 PP: 123,705,556 : 1,577,481,063 MBC:983,143,485 PP: 198,711,020 : 1,181,854,506 SBS: 826,647,261 PP: 230,499,696 : 1,057,146,958 : 1) PP ( ) 2) MBC, SBS 3), PP //VOD/ PP 4) CJ, CJ, t-broad(), SBS : ) (two-sided market) (intermediary), PP

195 4 191, () 46) ( ) (), 3.. 1) KOBACO, ) chicken and egg problem

196 192, (, 2014), 87.7%, 36.8%( 57 ) ( ) (57) PP TV 19%, 21% 47) 4216 (: ) KBS MBC SBS SA C SA C SA C ,610 6,150 2, ,925 4,590 2, ,140 7,770 1, ,610 7,770 4, ,925 4,590 2, ,140 7,770 1, ,610 7,770 2,505 1,200 11,925 4,590 2, ,140 7,770 1, ,610 7,770 4,860 1,200 11,925 4,290 3, ,140 7,830 1, ,960 5,439 5,220 1,080 12,330 7,500 3, ,145 7,125 1, ,215 5,580 5,475 1,020 12,570 7,500 3, ,700 6,360 3, ,250 9,075 4, ,605 6,885 4, ,200 6,915 3, ,250 9,075 4, ,605 6,885 4, ,200 6,915 2, ,250 8,505 4, ,605 7,905 5, ,200 6,915 2, ,250 8,715 4, ,605 7,905 4, ,200 8,910 2, ,300 8,715 5, ,605 7,905 5, ,200 9,120 4, ,300 8,715 4, ,605 7,770 6, ,200 9,120 3, : 15 : KOBACO/ 47),

197 4 193 PP PP,, ( 60) (, 2014) 30%(18), 39%(7) 4217 (: ) SSA1 SSA2 SSA3 SA A B CGV tvn OCN KBS KBS MBC MBC SBS E! SBS : 1) 15 2) 2 : PP ( )

198 %(7) 3.3%(2) SBS PP, KBS/MBC PP KOBACO 16( ), 20%, 70% (2013 KOBACO, KOBACO 14% 80% ),, 2) ( ) , , ,060 ( 18%) 3 TV % ( %, %) MBC % %, ( , ) KBS %, SBS 18.2% 0.3%p, 1.1%p CJ % % % 4.1%p

199 4 195 JTBC, MBN 3 (50.5%), (65.0%) 4218 KBS MBC SBS (:, %) (%) (%) (%) (%) (%) (%) PP PP PP CJ MBN TV A JTBC , , , , , , : 1) PP (/ PP ) 2) TV (,,,, ) 3) TV : 3), KOBACO 1988, 1, 1

200 , , 1, KOBACO, 48) PP (),,, SO PP, 49) PP ( ). 1) 2012, SBS () 2011 KOBACO KOBACO,, () 48) ( ), ( ), ( ), ( ), ( ) 49) ( )

201 4 197 (KOBACO), (57) (, 2013c), 43.9% ( 45.6%, 10.5%) (57) (, 2014), KOBACO 89.5%(51) CJ, 2) KOBACO,, PP TV,, 3) ( 2,100, AGB)

202 198, ( ), 3 PP, (), 4.. () ( ) 50), MBC % % % MBC PP % ( %) SBS % % KBS 2011 ( %, %) 2013 KBS 1.8% PP 4.9% 50)

203 (: %) KBS MBC SBS CJ PP PP PP SO PP SO PP MBN TV A JTBC : 1) 2),, /PP, //VOD/ PP 3) IPTV 4) TV :, CJ %, %p 5.9% SO CJ (PP) %, %, % 2013 KBS, MBC, SBS PP 4.9%, 10.3%, 3.9% CJ PP (2013

204 200 : MBN 41%, TV 32%, A 54%, JTBC 174%) 2008 MBC 2008 (0.1%) % %, % SBS % % %, % KBS ( %, %) CJ 2008, % %, % SO PP, 2013 SO PP 0.8% 4220 (: %) KBS PP MBC PP SBS PP SO 9.96 CJ PP SO PP

205 MBN TV A JTBC : 1) 2),, /PP, //VOD/ PP 3) IPTV 4) TV :,. KOBACO 2013, TV, TV,, IPTV ( ) 51) TV TV, IPTV TV 99%, TV 79% 35%, IPTV 17%, 7% ( ) 85%,, 29%, 26% TV TV,, TV TV 139, TV 60, 22 68, 9, TV TV IPTV 51) 1 (, 3 1 )

206 202 TV TV (2.2%), % ( ) 3 2, % 3( PP) 2 1, % ( %), % 2.2%p 7.3% 2013 MBC 7,503, SBS 6,985, KBS 6,583, CJ 3,470, 4 2, MBC 23.1%, SBS 21.5%, KBS 20.3%, CJ 10.7%, % % 1.4%p % 2.2%p 7.3% HHI 2,000, 2012,, ,570, (1,500) HHI , ,500, ,281

207 4 203 PP, 3 MSP SBS, (KBS, MBC ), (57) 52), 87.7%, 36.8%( 56.1%, 7.0%), 60%( ), TV 21%, 19% (60) 53), 30%(18), 39%(7) PP, (57), 43.9% ( 45.6%, 10.5%) 52) 57 53) 60

208 204. MBC SBS, KBS ( ) MBC 2008 (1.0%) 2010~ % %, % SBS %, %, %, % MBC %, % KBS %, 2011 ( %, %, %) 2013 KBS 1.8% PP 4.9% CJ PP %, 3 PP 2013 KBSPP 4.9%, MBCPP 10.4%, SBSPP 3.9% 2013 TV TV IPTV TV. 4 3,

209 ) ,893 (TV/Radio/DMB) 21.5%( 2014) 15.7%, % 431 (: %) :, 2) 3 (, //VOD/ PP ) ,421, % %

210 206 3( ) % % 3, K(6.47, Mnet) 2010 K(15.06, Mnet) K(10.45, Mnet) (4.46, tvn) (, ) K(7.27, Mnet), JTBC (6.38, JTBC), (5.80, JTBC), 1997 (4.67, tvn), (3.94, Mnet), (3.41, JTBC), (3.27, tvn), (3.03, MBN) 1994(7.18, tvn), 2 (6.91, tvn), 1 (4.45, tvn), (3.94, JTBC), K5(3.59, Mnet) : 3% : AGB, DATABASE(ARIANNA) 3 54) 3, 3 54),

211 ) 3 PP PP,, 3 PP 3 KBS, MBC, SBS 3 KBS, MBC 18, SBS 9 ( ) 3, MBC MBC SBS, (key station) 3 ( ) % 1 7,648 ( ,744 )

208 432 3 (:, %) : KBS, MBC, SBS ( ) :,.

212 (:, %) : KBS, MBC, SBS ( ) :,. 1) 1 MBC( MBC ) , , % 6,268 MBC , % (2012 4,423 ), MBC 10.3%

213 ( ) (: ) : KBS, MBC, SBS ( ) :, SBS( ) , , % 5,753 SBS 6.6% KBS % 5, (:, %) (, %) 3() 1,881,848 1,647,439 1,896,854 2,045,164 1,874,355 1,764,834 (96.3) KBS 504, , , , , ,698 (30.7) MBC+ 759, , , , , ,840 (34.2) MBC 497, , , , , ,809 (23.8) MBC 261, , , , , ,031 (10.4) SBS , , , , , ,296 (31.4) SBS 458, , , , , ,426 (24.1) KNN 31,821 27,765 28,859 32,104 29,596 26,828 (1.5) 25,360 21,787 22,090 24,459 22,729 20,952 (1.1) 20,481 18,070 18,562 20,608 18,689 17,476 (1.0) 17,981 15,403 15,674 19,909 15,924 16,107 (0.9) 11,924 10,070 10,428 11,265 10,527 9,642 (0.5) 11,976 9,961 10,329 11,102 10,385 10,141 (0.6)

214 (, %) 12,319 10,315 10,612 14,364 10,716 9,702 (0.5) G1 16,072 13,648 14,112 15,302 14,132 13,406 (0.7) 11,307 9,991 10,403 11,286 10,335 9,616 (0.5) 1,916,402 1,689,727 1,952,257 2,105,281 1,937,027 1,832,968 (100.0) : () :, 2) (), ( 60, ) 55), 3( ) , % MBC( MBC ) % 7,053 SBS( ) , ,164, ,651 ( 7.2%) KBS , , % 6,411 55) ( 593, )

215 ( ) (: ) ,132,358 1,909,630 2,160,646 2,304,378 2,151,624 2,011,509 KBS 594, , , , , ,103 MBC + 838, , , , , ,310 SBS , , , , , ,096 : KBS, MBC, SBS ( ) :, 3) KBS 2013 KBS 38.6% ( 41.0%), MBC 59.2% SBS 67.6% MBC 69.4%, 71.8%, MBC 29%, SBS 17.4%, MBC 4%, 1.5% 434 3( ) (2013) () (: %) KBS MBC+ MBC MBC MBC SBS SBS () : () :, 2013

216 (KBS1) % % KBS1 1, SBS 2013 KBS1, KBS2, MBC, SBS % (4.7%) 4 MBC % (: %) KBS * * 7.028* 6.721* KBS MBC SBS * 6.711* : 1) 19 2) * 1 : AGB, DATABASE(ARIANNA). ( ) DMB, (itv) TV(OBS), 2011 MBC MBC MBC

217 (: ) KBS MBC MBC SBS : 1) MBC 18(,,,,,,,,,,,,,,,,, ): MBC 2) 9(KNN,,,,,,,, G1): SBS : 3 KBS, MBC, SBS 3,,, 3, , 2011 MBC TV 62 KBS1 KBS2 32, MBC MBC 20, 1 TV TV ( ) (: ) TV (30) (+18 ) () 1 1 MBC(18) 19 19

218 214 (10) TV ()SBS 1 1 ()KNN 1 1 () 1 1 () 1 1 () 1 1 () 1 1 () 1 1 () 1 1 () 1 1 ()(G1) 1 1 : MBC 18(,,,,,,,,,,,,,,,,, ) MBC 2, 1 : 2014 ( ) ,000, , ,079, , (: ) ,711 2,732 2,953 3,118 2,868 2,832 1,988 1,993 2,155 2,251 2,079 2,086 1,381 1,328 1,446 1,509 1,379 1,328 only 1,330 1,404 1, only : 1) 2) : AGB

219 ) MBC, SBS, KBS( ), MBC( MBC ) % % SBS( ) 32% %( %) % 4.1%p MBC, SBS KBS % ( %) (: %) :, 439 3( ) (: %) KBS (1) MBC SBS

220 216 (2) (3) (4) KBS MBC SBS KBS MBC SBS KBS MBC SBS : (1) 3, (2), (3), (4) :,, 2) 3, ( ) (1) 3 (2) (3) (: %) KBS MBC SBS KBS MBC SBS KBS MBC SBS : (1) 3, (2), (3) :,,

221 MBC( MBC ) % % % SBS( ) 33% % KBS % 3.7%p, % 3) 3 ( KBS1 ) 2013 KBS 34.6%, MBC 33.0%, SBS 32.4% % 3 KBS % % % 3 MBC % 3.7%p 2 SBS 32.4% 2%p % % (: %) : KBS1 : AGB, DATABASE(ARIANNA)

222 PP 10% (1) 3 (2) (3) (: %) KBS * 34.59* MBC * SBS 33.89* 34.39* 35.80* KBS MBC SBS KBS MBC SBS : 1) (1) 3, (2), (3) 2) * 1 : AGB, DATABASE(ARIANNA). (HHI) 1), HHI 3, ,337, ,341 (3 HHI 3,333) HHI HHI HHI HHI

223 HHI :, 2) HHI HHI 3,330, , HHI : AGB, DATABASE(ARIANNA). 1),

224 220,,, ( ),, 17( ) 10() 8( ) 40%,,,,,, 4( ) (PP ) 33% (MBC) 7% ( 5%), 10% 8( ) 3,, 10% : 3, 3, PP, 3 PP PP PP, 3

225 ),,, KBS 1.0%, MBC 2.5% SBS 3.0%, MBC % % PP 2012 PP 55.4% 3), 3

226 222,,, (MMS) 3, 3, 3, 3,, 4),

227 4 223, PP 3 3,,, SBS, SBS ( ) SBS, 3 PP 3 () 3.. 1) 2012 KBS MBC KOBACO, SBS 2011 KOBACO,

228 224, (, 2014), 87.7%, 36.8%( 57 ) ( ) (57) PP TV 19%, 21% (KOBACO), (57), 43.9% ( 45.6%, 10.5%) 2) ( ) 2012 TV % 2011 (2011 9,085, , ,183 ) KBS, SBS( )

229 KBS 3,042, SBS 2,672, MBC 2, KBS SBS, 2013 KBS 2013 KBS 3,042, SBS 3,025, MBC 3, (: ) : TV (,,,, ) : 3) 3 3 KOBACO , , , KOBACO

230 226 KOBACO, 56). 1) KOBACO 2011 KOBACO,, () (KOBACO), (57) (, 2014), 43.9% ( 45.6%, 10.5%) (57) (, 2014), KOBACO 89.5%(51) 2) KOBACO, 56) ( ), ( ), ( ), ( ), ( )

231 4 227, 3) 57),, ( ), () ( ) ( ) (: %) KBS MBC + MBC MBC MBC SBS SBS : : 57) 2,100, AGB

232 228 MBC( MBC ) %, % %, % SBS( ) %, %, %p 4.2% KBS (1.6%, 1.0%), 2011 (4.5%), 2013 (1.8%) ( ), MBC %, %p 3.3% SBS %, % KBS % %, % 439 3( ) (: %) : 1) 2) KBS, MBC, SBS :

233 KOBACO 2013, TV, TV,, IPTV ( ) 58) TV TV, IPTV TV 99%, TV 79% 35%, IPTV 17%, 7% ( ) 85%,, 29%, 26% TV TV,, TV TV 139, TV 60, 22 68, 9, TV TV IPTV TV TV %( TV 19.1%) ( 2014) 58) 1 (, 3 1 )

234 , % MBC( MBC ), SBS( ), KBS 6,268 ( 4.1% ), 5,753 ( 6.5% ), 5,627 ( 7.0% ) MBC( MBC ) 35.5%, SBS( ) 32.6%, KBS 31.9%, 2013 KBS : KBS 34.6%, MBC 33.0%, SBS 32.4%, HHI 3,300, ,337, ,341 (3 HHI 3,333),,,, PP,, MMS PP, SBS, (KBS, MBC

235 4 231 ), 87.7%, 36.8%( 57 ) ( ) (57) PP TV 19%, 21% (KOBACO), (57), 43.9% ( 45.6%, 10.5%) ( ) 59) 2013 MBC( MBC ) (2.3%) 0.4%, SBS( ) (6.0%) (4.2%) MBC KBS 3 (1.8%) (2.5%) 59)

236 , HHI 3,341,, ( )

237

238

239 ,,,, ()

240 236. () () +, + +, (OTT) OTT,, 2.. (),, IPTV () TV, TV,, IPTV (demand substitutability),,

241 ) (differentiated consumer product markets),,, ( ),, (),

242 238 2) () TV, TV,, IPTV (),, (VOD), 4 ( TV) TV, (), VOD, ( /IPTV) TV IPTV (),, () TV IPTV, IPTV TV VOD 511 () TV HD () () VOD 4,00015, ,80025, ,00033, Near VOD IPTV 9,00022, OTS 9,00020, : 3 : ( )

243 ) () TV IPTV, TV (),,, VOD, 5,, VOD 4) (CLA: Critical Loss Analysis) 10%,?,? (own-price elasticity)? (cross-price elasticity) () A A 1% A % () () B A A 1% B % () () (CLA: Critical Loss Analysis)

244 240 () (CLA) x%( 10%),, () (CSL: Critical Sales Loss) (ASL: Actual Sales Loss), TV 10% 60.1% TV ASL 60.1% CLA () ,, IPTV 3. () 77 60) 60) , 78,

245 5 241 (),, (), SO, ( TV, TV, IPTV, ) 50% TV,, 2014 OTT,,

246 ,, (sub market),, ,,, IPTV SO 92, 1, IPTV 3 SO MSO SO ) ,540 ( ) 8.9% %,

247 %, % 1,681 SO ,474, IPTV (651 ) 33.9% 61) IPTV KT OTS ) 1 KT (OTV Skylife ) % 691, 1.4%p 27.2% 2 CJ %p %p KT %, 615 SO (36.6%), SO %p %p (: ) t-broad 3,233 3,246 3,220 3,468 3,426 3,234 3,137 3,139 3,336 3,339 CJ 2,493 2,818 2,975 3,001 2,952 3,002 3,405 3,322 3,948 3,967 C&M 2,378 2,460 2,511 2,590 2,728 2,639 2,697 2,449 2,459 2,459 HCN 844 1,293 1,298 1,480 1,351 1,338 1,312 1,423 1,400 1,393 CMB 1,172 1,280 1,353 1,230 1,287 1,286 1,346 1,350 1,508 1,502 61) TV IPTV, SO,, (N=1,863), 27.8%,

248 MSO 10,120 11,096 11,356 11,769 11,744 11,499 11,898 11,683 12,651 12,659 SO 3,897 3,310 3,425 3,259 3,398 3,360 2,880 3,116 2,087 2,086 SO 14,017 14,407 14,781 15,029 15,142 14,859 14,778 14,799 14,738 14,745 KT 1,896 2,017 2,131 2,302 3,466 4,178 5,059 6,024 6,906 7,093 OTV Live 1,009 1,727 2,810 4,007 4,952 5,144 Skylife 1,896 2,017 2,131 2,302 2,457 2,826 3,261 3,790 4,180 4,217 (OTS) 375 1,012 1,773 2,226 2,267 B tv Live ,445 2,081 2,256 U + TV Live ,053 1,675 1,821 IPTV ,741 3,072 4,553 6,505 8,708 9,220 15,913 16,424 16,912 17,332 19,341 20,382 21,580 23,321 25,400 25,915 : 1) t-broad, CJ, C&M GS SO 2) KT OTV + OTS, IPTV OTV + B tv + U+TV, SO + KT + B tv + U+TV : 2014,, OTS, IPTV 522 (: ) t-broad ,020 1,273 1,343 CJ ,198 1,486 2,005 2,138 C&M ,102 1,388 1,416 1,537 1,561 HCN CMB MSO 1,814 2,498 3,116 3,811 4,549 5,544 5,794 SO SO 1,913 2,675 3,377 4,186 5,169 6,150 6,421 KT 2,302 3,466 4,178 5,059 6,024 6,906 7,093 OTV Live 1,009 1,727 2,810 4,007 4,952 5,144 Skylife 2,302 2,457 2,826 3,261 3,790 4,180 4,217 (OTS) 375 1,012 1,773 2,226 2,267 B tv Live ,445 2,081 2,256 U + TV Live ,053 1,675 1,821 IPTV ,741 3,072 4,553 6,505 8,708 9,220 4,216 6,874 8,900 10,988 13,692 16,812 17,590 : 1) t-broad, CJ, C&M GS SO 2) KT OTV + OTS, IPTV OTV + B tv + U+TV, SO + KT + B tv + U+TV : 2014,, OTS, IPTV

249 (),, VOD, 1) % ,792, 58.7% 1 KT 1 496, 25.9% (27.2%) 1.3%p, 2012 (25.2%) 0.6%p 2) , % % SO 1 1, %, KT 8, %, %p 3) , % % 0.9%p SO 1 1, %,, KT 8, %, %p

250 IPTV 1) 2013 KT 27.2%, SO 58.0%, 60% t-broad 20.3% 19.8% 19.0% 20.0% 17.7% 15.9% 14.5% 13.5% 13.1% 12.9% CJ 15.7% 17.2% 17.6% 17.3% 15.3% 14.7% 15.8% 14.8% 15.5% 15.3% C&M 14.9% 15.0% 14.8% 14.9% 14.1% 12.9% 12.5% 10.5% 9.7% 9.5% HCN 5.3% 7.9% 7.7% 8.5% 7.0% 6.6% 6.1% 5.5% 5.5% 5.4% CMB 7.4% 7.8% 8.0% 7.1% 6.7% 6.3% 6.2% 5.8% 5.9% 5.8% MSO 63.6% 67.6% 67.1% 67.9% 60.7% 56.4% 55.1% 50.1% 49.8% 48.8% SO 24.5% 20.2% 20.3% 18.8% 17.6% 16.5% 13.3% 13.4% 8.2% 8.0% SO 88.1% 87.7% 87.4% 86.7% 78.3% 72.9% 68.5% 63.5% 58.0% 56.9% OTV 5.2% 8.5% 13.0% 17.2% 19.5% 19.8% 11.9% 12.3% 12.6% 13.3% 12.7% 13.9% 15.1% 16.2% 16.5% 16.3% OTS 1.8% 4.7% 7.6% 8.8% 8.7% KT 11.9% 12.3% 12.6% 13.3% 17.9% 20.5% 23.4% 25.8% 27.2% 27.4% SKB TV 2.1% 3.6% 4.1% 6.2% 8.2% 8.7% LG U+TV 1.7% 3.0% 4.0% 4.5% 6.6% 7.0% IPTV 9.0% 15.1% 21.1% 27.9% 34.3% 35.6% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% : 1) SO 2) t-broad, CJ, C&M GS SO 3) KT OTV+OTS, IPTV OTV+SKB TV+U+TV, SO +KT +SKB TV+U+TV : 2014,, OTS, IPTV

251 , MSO CJ , 17 50% t-broad % C&M % 1 KT 1 (5) 1 5 MSO , SO SO KT 1 2(2, 3) (2013) 40%(9) 40 50%(17) 5060%(24) 6070%(21) 70%(6) 4, 1, 8, 13, 5, 6 2, 5 t-broad (16) CJ (20) 5** 3 6** 4, 6, 9, 1, 1 3**, 2 12, 5, 5, 2,, 3, 2**, 4, 2 10, 7, 8, 1, 3, 1, 3, C&M(15) 2**, 1**, 3, 11, 6, 7, 14, 4**, 7**, 8* 20, 3 19, 21 9** HCN(7) 16, 1 17, 2, 4, 2, CMB(5), 15 2, 1, 2 (9) 4** 1** 1, 2, 2, 1 1, 2 4 KT (5) : 1) IPTV (Live) 2) * SO. ** 3) : 2014,, OTS, IPTV

252 () () % , %

253 (2013) 1 5% (11) 510% (8) % 1520% 2025% 2530% (4) (7) (4) (9) 30% (34) 3040% (9) 5**, 4** 3, 6** 9** 4050% (17) 8*, 2, 3, 2, 3 9, 1, 1 3**, 1 1, 6, 7**, 4 1**, 4 13, 5060% (24) 3, 4 2 3, 3, , 5, 5, 1, 2**, 3, 8, 11, 12, 15, 20, 2, 5 3, % (21) 1 6, 7, 10, 10, 14, 19, 21, 2, 2, 4, 7, 8, 1, 2, 2, 1, 2, 2, 3, 70% 1, 3,, 5, (6), 4 : 1) IPTV (Live) 2) * SO ** 3) : 2014,, OTS, IPTV

254 (, 2013) 1 12 : (), (, 2013) 1 12 : (), 12 2) KT OTV KT 41.1% SO 36.6% 1.2%p,

255 5 251 KT SK(12.4%) LG(10.0%) 24.9%, IPTV ( %) SO MSO SO %p 3.6%, MSO 33.0% 0.2%p t-broad 6.7% 6.6% 6.6% 7.5% 7.6% 7.6% CJ 11.8% 11.2% 10.9% 10.9% 11.9% 12.2% C&M 13.2% 12.4% 12.6% 10.3% 9.1% 8.9% HCN 4.3% 4.3% 4.1% 4.0% 3.6% 3.6% CMB 0.4% 0.5% 0.5% 0.6% 0.7% 0.7% MSO 36.5% 35.0% 34.7% 33.2% 33.0% 32.9% SO 2.6% 2.9% 3.4% 4.5% 3.6% 3.6% SO 39.0% 37.9% 38.1% 37.8% 36.6% 36.5% OTV 14.6% 19.4% 25.6% 29.3% 29.5% 29.2% 35.7% 31.7% 29.7% 27.7% 24.9% 24.0% OTS 0.0% 4.2% 9.2% 12.9% 13.2% 12.9% KT 50.3% 46.9% 46.0% 44.0% 41.1% 40.3% SKB TV 5.8% 8.3% 8.0% 10.6% 12.4% 12.8% LG U+TV 4.8% 6.9% 7.8% 7.7% 10.0% 10.3% IPTV 25.3% 34.5% 41.4% 47.5% 51.8% 52.4% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% : 1) t-broad, CJ, C&M GS SO 2) KT OTV+OTS, IPTV OTV+SKB TV U+TV, SO +KT + SKB TV+U+TV : 2014,, OTS, IPTV KT OTV KT ,

256 252 1, 5 ( t-broad) 6(CJ) 1 SO, CJ % (2) C&M 1 (12), 50% (8) CJ 1 10, 50% (7) t-broad 1 2 5, SO (2013) 40%(12) 4050%(23) 5060%(28) 6070%(8) 70%(6) t-broad(5) 5**, 13, CJ (10) C&M(12) 2**,4**, 9** 8 1, 5 1**, 7, 11, 20, 7, 5, 10, 12 3, 6, 14 19, 21 HCN(4) 16 2, 17, 4 SO(3) 1** 1, 2 KT (43) 18**, 4, 3** 1, 3, 6, 7**, 1, 2, 5, 3, 4**, 3, 4, 1 2, 8*, 9, 2, 1, 15, 1, 2, 2, 4, 6, 4, 1, 2, 1, 2 3, 8, 1 1, 2, 3 3, 2, : 1) IPTV (Live) 2) * SO ** 2, 3, 3, 1, 3, 1 3) , 12 KT 1 : 2014,, OTS, IPTV

257 () () , % 1 50% 2012(46) 4

258 (2013) 1 5% (7) 510% (10) 1015% (10) % (12) 2025% (9) 2530% (12) 30% (17) 2040% (15) 4050% (28) 5060% (22) 6070% (9) 70% (3) 4** 5**, 3**, 1** 2** 6**, 4, 6 5, 1, 3 2**, 9**, 4**, 4 1**, 3, 1, , 2, 6, 2, 2, 1, 8*, 2, 4, : 1) IPTV (Live) 11, 15, 3, 3, 4, 3, 1, 2 7, 8, 5, 2, 2 14, 17, 19, 21, 9, 1 2 2) * SO ** 10, 12, 1, 2, 2 1, 1, 2, 1, 3, 1 3, 3, 3 3) : 2014,, OTS, IPTV

259 (, 2013) 1 12 : (), (, 2013) 1 12 : (), 12

260 256. 1), Cn( n ), HHI(Herfindahl-Hirschman Index) HHI HHI : HHI 0 10,000 HHI 1 100(%) 100(%) = 10,000, 0 Merger Guidelines 1,500, 2,500 Merger Guidelines: 2), HHI 2013 (+) HHI 1, , ,149, ,176, ,286, , HHI 2,239 HHI HHI ,449, ,068, ,661, ,586, ,405

261 HHI (200713) : 1) MSO, SO,, IPTV HHI 2) IPTV (Live) 3) KT HHI (OTS ) : 2014,, OTS, IPTV 3) HHI () 77 (HHI) 62) ( ) , ,191 ( ) , ,648 () IPTV ) 2011 HHI IPTV Live VOD. 2011

262 HHI (200713) : SO MSO ( ) : 2014,, OTS, IPTV HHI ( ) HHI, HHI 4,0005,000 33, 3,0004,000 23, 5,0006, ,0007, , 2,0003, HHI, HHI HHI 2 1, 1 SO 529 HHI (2013) HHI 2,0003,000 (7) 3,0004,000 (23) 2**, 4**, 9**, 18**, 3**, 4** 1**, 13, 15, 16, 5, 6, 6**, 2, 3, 4, 1**, 1, 3, 4, 5, 6, 7**, 8*, 9, 1, 2**, 1, 2

263 5 259 HHI 4,0005,000 (33) 5,0006,000 (12) 6,0007,000 (2) 3, 6, 7, 8, 10, 11, 12, 14, 17, 19, 20, 21, 4, 7, 1, 5, 1, 2, 3, 1, 2, 2, 3, 3, 1, 2, 3, 2, 3, 4, 1, 3, 1 1, 2, 3, 8, 1, 2, 2, 1, 2, 2,, 4, 5 : 1) *, ** 2) IPTV (Live) 3) KT IPTV HHI 4) 2012 HHI : 2014,, OTS, IPTV 5211 HHI (2013) : HHI ( ) HHI, HHI 3,0004,000 40, 2,0003, , , 6,0007,000 1, 7,0008,000 1, HHI, 2012(16) HHI 4 : 1, 6, 1, 1

264 HHI (2013) HHI 2,0003,000 (19) 3,0004,000 (40) 4,0005,000 (12) 5,0006,000 (3) 6,0007,000 (1) 7,0008,000 (1) 8,00010,000 (1) 1**,2**, 4**, 5**, 9**, 13, 18**,, 3**, 4**, 5, 6**, 3, 4, 1, 4, 6, 7**, 1** 3,, 7, 8, 10, 11, 12, 14, 15, 16, 17, 20, 21, 2, 4, 5, 6, 7, 2, 2, 5, 1, 2, 1, 2, 2, 3, 5, 8*, 9, 1, 1, 1, 2, 2,, 2,, 2**, 3 19, 3, 8, 1, 2, 3, 1, 2, 3, 4, 4, 1 1, 1, : 1) *, ** 2) IPTV (Live) 3) KT IPTV HHI 4) 2012 HHI : 2014,, OTS, IPTV 5212 HHI (2013) : HHI

265 ) KT KT 67 ( ), HHI 2 KT KT HHI 2 : 1, 1 KT 7, HHI KT 13 KT HHI, KT 5211 KT KT 25.8% 27.2% 44.0% 41.1% HHI 1,313 1,431 2,405 2,239 KT % 9.7~48.9% % 18.9~90.9% KT 24.6% 25.9% 44.0% 40.5% KT % % KT 1.3% 3.4% KT 67 7 HHI 2 4 KT & HHI 2 0 : 2014,, OTS, IPTV KT,, KT

266 262, KT 5213 KT (200214) : KT

267 5 263 ( ) 2013 KT 0.81 ( ) 0.86 (SKB LGU+ ) SKB LGU+ ( 0.62, 0.77), ( 0.83, 0.87) KT, KT IPTV 3. 63) 1),,,, SO, IPTV 5, SO 1/3 63) (2011)

268 264,,,, 2), (variable or incremental cost) (up-front fixed cost) (first copy), (economy of scale), (window effect) TV IPTV, VOIP

269 ), SO, SO PP 2010 IPTV 2011 IPTV 4) PP SO PP 2013 SO PP % (21.5%), % 30% % % SO, %, VOD 5212 MSO PP (: ) (A) (B) (B/A) (A) (B) (B/A) (A) (B) (B/A) t-broad 3, % 3,172 1, % 3,075 1, % CJ 2, % 2,648 1, % 3,056 1, %

270 266 (A) (B) (B/A) (A) (B) (B/A) (A) (B) (B/A) C&M 2, % 2, % 2, % HCN 1, % 1, % 1, % CMB % % % MSO 10,112 2, % 9,896 3, % 10,193 4, % SO 1, % 2, % 1, % SO 12,025 3, % 12,075 3, % 11,663 4, % 3,217 1, % 3,546 1, % 3,801 1, % 15,241 4, % 15,620 5, % 15,464 6, % : VOD PPV :, ),,, 1), CJ, 3 9%()11%() IPTV KT OTV 5%(1)20%(3) 64) 3,,,

271 %(1)71%(3), 3 (41%) (31%) 5213 CJ TV (2014) (, ) (%) 4 16,600 13% HD () 120 (HD 52) 3 17,200 9% 2 17,800 6% 1 18,400 3% 19,000 0% 4 19,000 14% HD 204 (HD 91) 3 19,750 10% 2 20,500 7% 1 21,250 3% 22,000 0% ( HD 217 (HD 98) 4 21,400 14% 3 22,300 11% 2 23,200 7% 1 24,100 4%, ) 25,000 0% 4 24,600 15% HD 243 (HD 107) 3 25,700 11% 2 26,800 8% 1 27,900 4% 29,000 0% : CJ ( )

272 KT OllehTV (2014) 54 +(21,16,38, 17,18 ) ,000 20% 2,000 71% 10,000 41% 2 9,000 10% 3,000 57% 12,000 29% 1 9,500 5% 5,000 29% 14,500 15% 10,000 0% 7,000 0% 17,000 0% 3 9,600 20% 2,000 71% 11,600 39% 2 10,800 10% 3,000 57% 13,800 27% 1 11,400 5% 5,000 29% 16,400 14% 12,000 0% 7,000 0% 19,000 0% 3 12,800 20% 2,000 71% 14,800 36% ,400 10% 3,000 57% 17,400 24% 1 15,200 5% 5,000 29% 20,200 12% 16,000 0% 7,000 0% 23,000 0% 3 18,400 20% 2,000 71% 20,400 32% 2 20,700 10% 3,000 57% 23,700 21% 1 21,850 5% 5,000 29% 26,850 11% 23,000 0% 7,000 0% 30,000 0% : KT ( ) 5, 3, 3 0%(HD)50%()

273 SKYLIFE (2013) ,000 55% 0 30,000 57% PlatinumPlus HD HD134, SD36, 31 + Movie Choice ,000 50% 0 33,000 53% 66,000 0% 4,000* 70,000 0% ,000 53% 0 23,000 57% Master HD HD 132, SD 36, 31 + Movie 3 25,000 49% 0 25,000 53% Choice 2 49,000 0% 4,000* 53,000 0% Blue HD 196 (HD 129, SD 36, 5 13,000 54% 0 13,000 59% 3 14,000 50% 0 14,000 56% Green HD 31) 172 (HD 125, SD 35, 28,000 0% 4,000* 32,000 0% 5 11,000 27% 0 11,000 42% 3 12,000 20% 0 12,000 37% 12) 15,000 0% 4,000* 19,000 0% On HD 165 (HD 119, SD 34, 5 9,000 31% 0 9,000 47% 3 10,000 23% 0 10,000 41% 12) 13,000 0% 4,000* 17,000 0% 5 12,000 14% 1,000 13,000 28% EnglishWorld HD ,000 7% 1,000 14,000 22% 14,000 0% 4,000 18,000 0% Combi HD** ,000 0% 4,000 14,000 : COMBI HD, COMBI HD 35 5/, (30,000) : SKYLIFE ( ) 2)

274 CJ (2014) VOIP 0% 0% 0% 0% 0% 50% 0% 0% 0% 0% 0% 5% 15% 25% 35% 40% : CJ ( ) 0% 0% 0% 0% 0% 50% 10% 15% 20% 25% 30% 10% 20% 30% 40% 45% 10% 15% 20% 25% 30% 15% 25% 35% 45% 50% 50% 5217 KT (2014) VOIP / 15% 22% 28% 40% 13% 16% 18% 23% 17% 21% 25% 33% 19% 22% 25% 31% 14% 30% 32% 36% 17% 21% 24% 30% / 15% 22% 28% 40% 13% 16% 18% 23% 17% 21% 25% 33% : 19% 22% 25% 31% 14% 30% 32% 36% 81% 17% 21% 24% 30% + + / 15% 22% 28% 40% 13% 16% 18% 23% 17% 21% 25% 33% 19% 22% 25% 31% 17% 21% 24% 30% 14% 30% 32% 36% : KT ( )

275 5 271 CJ 3 25%, 40% OTV IPTV, 3 ( 40%) (23%),. 1) 2 :, :? ( ),, () 3, 2), 2 1, %(429) 48.1%,

272 24.2% 2013, 15.4%, 2013 (18.8%), 49.4% 2013(44.2%) 4.8%p 17.7%, 9.

276 % 2013, 15.4%, 2013 (18.8%), 49.4% 2013(44.2%) 4.8%p 17.7%, 9.9% 2013 () 1, %(464) 3.1%p 30.8% 2013 (34.3%) : (2013a, 2014)

277 : (2013a, 2014) 2013 (46.6%) 49.3%(763) : (2013a, 2014) 45.7%, 2013 (49.7%)

278 % : (2013a, 2014) (), ( ) 1, % /, 2013 (),

279 : (2013a 2014) () 1, %, 2013, () : (2013a 2014)

280 () IPTV, ( SO ) SO 2012, %p, ( % % %) SO 5218 SO (: ) ,329 7,793 8,032 t-broad 5,529 5,775 6,692 1,799 2,018 1, % 25.9% 16.7% 7,015 9,200 12,400 CJ 5,442 7,654 11,200 1,573 1,547 1, % 16.8% 9.7% 6,125 5,865 5,813 C&M 4,960 4,603 4,535 1,166 1,262 1, % 21.5% 22.0% 2,455 2,703 2,913 HCN 1,963 2,107 2, % 22.0% 17.6% 1,252 1,406 1,578 CMB 999 1,024 1, % 27.1% 21.9% 24,176 26,967 30,735 MSO 18,893 21,163 26,059 5,283 5,804 4, % 21.5% 15.2%

281 5 277 SO SO Skylife ,963 4,624 3,531 3,606 4,150 3, % 10.2% 8.1% 28,139 31,591 34,266 22,499 25,313 29,305 5,640 6,278 4, % 19.9% 14.5% 4,598 5,513 6,003 4,194 4,839 5, % 12.2% 16.5% : SO (SO ) :, 2013 (IPTV ), IPTV,, LGU+ IPTV 5219 IPTV (: ) ,376 19,964 19,717 2,433 4,227 5,039 21,809 24,191 24,756 KT 11,437 8,972 14,683 6,726 9,678 8,198 18,163 18,650 22,881 7,939 10,992 5,034 4,293 5,451 3,158 3,646 5,541 1, % 55.1% 25.5% 176.4% 129.0% 62.7% 16.7% 22.9% 7.6% 9,378 9,175 8,878 1,337 2,115 3,444 10,715 11,290 12,322 SKB 4,060 5,673 4,668 2,279 3,206 6,133 6,339 8,879 10,801 5,318 3,502 4, ,091 2,689 4,376 2,411 1, % 38.2% 47.4% 70.5% 51.6% 78.1% 40.8% 21.4% 12.3% LGU+ 7,122 7,635 7,419 1,521 2,007 2,766 8,643 9,642 10,185 7,877 7,139 7,996 2,437 2,750 3,899 10,314 9,889 11,895

282 LGU ,133 1, , % 6.5% 7.8% 60.2% 37.0% 41.0% 19.3% 2.6% 16.8% 35,876 36,774 36,014 5,291 8,349 11,249 41,167 45,123 47,263 IPTV 23,374 21,784 27,347 11,442 15,634 18,229 34,816 37,418 45,576 12,502 14,990 8,666 6,151 7,285 6,980 6,351 7,705 1, % 40.8% 24.1% 116.3% 87.3% 62.1% 15.4% 17.1% 3.6% : 2014, 2013 IPTV, (ARPU),, SO. (ARPU) ARPU,, ARPU 5220 ARPU (: ) t-broad 14,302 15,507 15,314 9,618 9,716 9,355 8,660 8,421 7,682 CJ 12,312 13,911 14,065 8,067 8,561 8,826 6,264 6,391 6,451 C&M 14,648 15,591 15,577 10,075 10,626 10,240 7,869 7,958 7,466 HCN 11,660 13,239 13,258 7,932 8,355 8,171 6,402 6,576 6,245 CMB 7,070 8,012 8,025 4,705 4,553 4,614 4,567 4,427 4,471

283 MSO 12,701 13,936 13,879 8,536 8,818 8,666 7,083 7,059 6,714 SO 8,781 9,695 10,870 6,080 6,573 7,058 5,533 5,827 5,872 SO 11,937 13,043 13,453 8,057 8,346 8,438 6,781 6,799 6,595 KT * 10,126 12,755 12,665 8,922 10,101 10,171 8,690 9,850 9,935 SKB TV 12,633 12,659 13,799 10,520 10,583 10,854 9,877 10,143 10,660 LG U+TV 14,701 15,881 13,763 11,273 12,233 10,919 10,159 11,260 9,825 11,651 13,073 13,288 8,004 9,113 9,271 7,490 7,996 8,049 : KT 2012 VOD. :, 2013, IPTV , ) ARPU ARPU, ARPU ,288, % C&M 1 5,577, t-broad(1 5,314), CJ (1 4,065) CMB(8,025) MSO, SKB LGU+ 1 3,700 2) ARPU ARPU, ARPU ,271, % LGU , SKB(1 854) KT(1 101) 1 SO C&M(1 240) 1 3) ARPU ARPU

284 280, VOD ARPU ,049, 2012(7,996) 0.7% SKB(1 666) 1, KT(9,935), LGU+(9,825) SO(6,595) VOD 5, (6,340) 7.1% 65) SO 5, (6,626) 648(9.8%), IPTV 5,875 77(1.3%) (2012 5,952) 5221 ARPU (VOD ) (: ) VOD -VOD VOD -VOD t-broad 8, ,904 7, ,941 CJ 6, ,639 6,451 1,123 5,328 C&M 7, ,212 7,466 1,173 6,293 HCN 6, ,067 6, ,601 MSO 7, ,753 7, ,058 SO 5, ,726 6, ,530 SO 7, ,531 6, ,978 KT OTV 7,434 2,645 4,789 7,459 2,889 4,570 SKB TV 10,143 2,863 7,280 10,660 2,959 7,701 LG U+TV 11,260 2,704 8,555 9,825 2,363 7,463 IPTV 8,655 2,703 5,952 8,679 2,804 5,875 7,604 1,264 6,340 7,589 1,652 5,937 : 1) VOD SO (2012: CMB,,, 2013: CMB, ) 2) KT OTV OTS, ARPU, IPTV : 2013, IPTV , ) VOD,,

285 IPTV, SO 5222 (: ) (A) B/A (A) (B) (B) B/A t-broad 2,018 1, % 1,340 2, % CJ 1,547 1, % 1,199 2, % C&M 1,262 1, % 1,277 1, % HCN % % CMB % % MSO 5,804 6, % 4,676 6, % SO % % SO 6,278 7, % 4,961 7, % % % :, 2013 SO 151%, SO % 38.1%p, 12.1%p, SO. ARPU ARPU

286 282 Informa (2013) 2012 OECD ARPU ARPU ARPU TV 3.07, TV 3.31, IPTV 3.38, OTS 3.42, 3.44, 2013 TV, IPTV, (2.89) , 2013, 5223 (2014) IPTV OTS (/) /VOD * (2013) : 1) VOD ( ) 2) 5 (1=, 2=, 3=, 4=, 5= ) : 2013

287 ) IPTV, IPTV 3 66), SO, + ( + ) ++ ( ++ ) 66) IPTV 3 SKB SKT ++.,,,,, IPTV 3 KT, SK, LG

288 284, ) , % 67), % %, % % % (:, %) ,477,392 8,651,261 10,936,935 11,498, % 37.1% 43.1% 44.4% 5,811,532 8,005,836 10,385,322 10,960, % 58.5% 61.8% 62.3% :,, 67) IPTV IPTV, IPTV

289 , 2013 KT 514, 45.3%, 1%p KT %, + KT KT, SK LG SK % %, LG 13.3% 15.3% SO , 29.7% 20.4% KT SK LG (:, %) ,810 4,007 4,952 5, % 46.3% 45.3% 44.7% 883 1,445 2, % 16.7% 19.0% 19.6% 860 1, % 12.2% 15.3% 15.8% SO 29.7% 24.8% 20.4% 19.8% 6,477 8,651 10,937 11,499 : % % 68) % 27.6% 27.2% 28.9% : IPTV OTS : 68),

290 286, % % 5222 :, KT SK SK % % 2.5%p, KT 45.4% 38.5% 6.9%p (:, %) KT 1,122,704 1,178,365 1,222, % 41.8% 38.5% SK 933,104 1,103,326 1,275, % 39.1% 40.2% LG 418, , , % 18.5% 20.7% SO ,549 17, % 0.6% 0.5% 2,475,008 2,821,009 3,172,028 :

291 5 287 LG 16.9% 20.7% 3.8%p SO %, CJ SO 3) +, , %, 61.8% %(282), % + KT %( 1.0%p ), ( %, 1.1%p ) SO + ( , ), % ( %) ++ SK ( %) KT(38.5%) 1 (2013 KT 41.8%, SK 39.1%) KT SK, SO. VOD 1) VOD ( VOD ) VOD ,331 45% ( 12 2,986 )

292 288 VOD %, 4.4%p ( ) IPTV 3 VOD 67.7%, SO VOD IPTV 32.3% SO (12.0%) ( ) VOD 1 KT ,717, VOD 39.6% SO VOD 1,374 IPTV3 VOD 3,722 VOD(2,931 ) VOD 2013 IPTV 3 MSO 4 VOD KT 192, SKB 58, LGU IPTV 3 MSO 4 VOD (: ) t-broad ,093 CJ ,012 2,013 5,743 C&M ,940 1,426 5,263 HCN ,485 KT 7,406 10,152 19,249 12,741 49,548 SKB 5,423 5,802 8,298 5,760 25,283 LGU ,604 4,345 3,553 10,448 14,254 19,229 39,049 26,331 98,863 : ( ) ( ) VOD SKB 419, CJ(403), KT(349)

293 VOD (2013) VOD () t-broad 110, % CJ 403, % C&M 238, % HCN 104, % MSO 856, % SO 195, % SO 1,052, % OTV 348, % SKB TV 419, % LGU+TV 231, % IPTV 999, % 2,052, % : ( ) 2013 IPTV 3 MSO 4 VOD VOD 33.3% 7.4%, PP 1.6%, VOD (41.3%) 5230 IPTV 3 MSO 4 / VOD % 32.0% 33.6% 33.3% 3.6% 5.7% 6.6% 7.4% PP 0.8% 1.4% 1.6% : ( ), VOD IPTV 3 SO IPTV, SO

290 VOD PP 2) VOD 19 59 1,863 2014 8 29 ~ 9 11 VOD VOD VOD, TV, VOD, VOD ( ) 1 VOD 57.

294 290 VOD PP 2) VOD , ~ 9 11 VOD VOD VOD, TV, VOD, VOD ( ) 1 VOD 57.6% IPTV OTS ( 79.7%, 78.8%) 69) VOD (N=1,863) : (2014) 69) VOD TV, PC,. TV PC VOD

5 291 1 VOD (N=1,074) VOD 66.4% 5224 1 VOD (N=1,074) : (2014) ( ) VOD 82.9%, OTT (17.1%) 5225 VOD (N=1,074) 유료방송에서시청 OTT 에서시청 전체 (N=1,074) 82.9 17.1 성 남성 (N=524) 85.1 14.

295 VOD (N=1,074) VOD 66.4% VOD (N=1,074) : (2014) ( ) VOD 82.9%, OTT (17.1%) 5225 VOD (N=1,074) 유료방송에서시청 OTT 에서시청 전체 (N=1,074) 성 남성 (N=524) 별 여성 (N=550) 대 (N=261) 연 30 대 (N=398) 령 별 40 대 (N=304) 대 (N=111) : (2014) 0% 50% 100% VOD TV 54.5%, PC 24.8%, 20.7%, VOD

296 292 ( ) VOD TV 33.8%, TV 27.8%, TV, /TV/ 10% 5226 VOD (N=1,074) 40.0% % % 지상파 TV 지상파 TV 종편 / 종편 / ( 상영중인 ) ( 비상영중인 ) 개봉한지 드라마 오락 케이블 TV/ 케이블 TV/ 최신영화 최신영화 오래된영화 프로그램 위성방송 위성방송 드라마 오락프로그램 : (2014) VOD VOD, TV (31.0%) TV (25.2%), (18.4%) 5227 VOD (N=713) 70) 40.0% % % 지상파 TV 종편 / 지상파 TV 종편 / 최신영화 개봉한지 드라마 케이블 TV/ 오락프로그램 케이블 TV/ 오래된영화 위성방송 위성방송 드라마 오락프로그램 : (2014) 70) 1 VOD (N=713)

297 5 293 ( ) VOD 1, %, % 5228 VOD (N=1,074) 50.0% 평일 휴일 % % 1 시간미만 1 시간 ~2 시간 2 시간 ~3 시간 3 시간 ~4 시간 4 시간 ~5 시간 5 시간이상 미만 미만 미만 미만 : (2014) VOD 75.1% 1, VOD 5229 VOD (N=1,074) 거의매일사용함주 4 ~ 6 회정도주 1 ~ 3 회정도 월 1 ~ 3 회정도 월 1 회미만 전체 (N=1,074) 성 남성 (N=524) 별 여성 (N=550) 대 (N=261) 연 령 별 30 대 (N=398) 40 대 (N=304) 대 (N=111) : (2014) 0% 50% 100%

298 294 (VOD ) VOD 5230 VOD (N=1,074) 71) 100.0% 1 위전체 (1+2 위 ) % % 본방시시청 시청하지못한 VoD 의화질 / 최신영화나 무료또는 남는시간을 하지못한 프로그램을 음질등이 프로그램을 사용요금이 활용하기 프로그램을 한번에모두 우수해서 빨리볼수 저렴해서 위해서 다시보기 볼수있어서 있어서 위해 : (2014) (time-shift) (1 56.3%), (binge-watching) 21.6% VOD (VOD ) VOD 61.6%, (5.8%),, 30 71) 1 VOD (N=1,074), (1+2)

5 295 5231 VOD (N=1,074) : (2014) (67.7%) 5232 VOD (N=62) 72) 80.0% 67.7 40.0% 11.3 11.3 0.0% 1.6 1.

299 VOD (N=1,074) : (2014) (67.7%) 5232 VOD (N=62) 72) 80.0% % % 볼거리 사용요금이 서비스품질이 사용하기 아동보호 ( 콘텐츠 ) 가 비싸서 나빠서 불편해서 장치가 적어서 미흡해서 : (2014) ( TV ) VOD TV VOD 72) VOD (2, N=62)

300 VOD TV (N=1,074) : (2014) () 2 OTS TV 5234 VOD (N=713) 73) : (2014) 73) 1 VOD (N=713)

301 OTT 1) OTT,,, Netflix,, ,, 2) OTT, 3, 5231 OTT (2014) 01. tving CJ TV/TV VOD() pooq 3 EBS TV VOD() TV KT TV 04. BTV SK KBS/TV VOD() 05. U+ HD TV LG U+ TV TV TV UCC :,,,

298 1 2 IPTV 3, UCC, UCG 3) 61.4% 1 (pooq) (29.0%), IPTV BTV (25.

302 IPTV 3, UCC, UCG 3) 61.4% 1 (pooq) (29.0%), IPTV BTV (25.2%) 5235 OTT : 1(50), 2(100) 3(50) : (2014) OTT 25.7%, %, %

303 5 299, 1 TV 66.0% ( seamless watching ) 2 (57.7%) TV (56.7%), (time-killing) 3 TV (51.5%) (45.5%) N, (timeshift) TV 43.9% 5236 OTT : (2014) OTT 1 2, 3 / 1 2,, 3

304 300 OTT 5237 OTT : (2014) 2 OTT, 80% (65.9%), IPTV(61.5%), (60.4%) (multiple tier) 5232 OTT (2014) OTT TV (%) TV (%) (%) LTE (%) tving pooq OTV BTV U+ HD TV : (2014) OTT 1,001~2,000 (72.5%)

5 301 OTV (30.4%), BTV 1,000 (14.3%), U+ HDTV 1,0012,000 (84.2%) 5233 OTT (2014) OTT 1,000 1,001~2,000 (%) (%) (%) 91 12.1 72.5 15.4 100.0 tving 10 20.0 70.0 10.

305 5 301 OTV (30.4%), BTV 1,000 (14.3%), U+ HDTV 1,0012,000 (84.2%) 5233 OTT (2014) OTT 1,000 1,001~2,000 (%) (%) (%) tving pooq TV BTV U+ HD TV : (2014) OTT TV TV, OTT TV : (2014)

306 302 OTT % tving(44.8%), OTV (44.8%), BTV (52.3%), U+ HD TV(54.2%) 5239 OTT (2014) : (2014) OTT (N=174), 2 (32.1%) 5240 (2014) : (2014)

307 %, % ( 68.4%) OTT, 6..,,, IPTV , 8.9% 2, ,257, 10.7% KT (OTV Skylife ) % 691, 1.4%p 27.2% 2 CJ %p %p ( ) 22.8% 1,681, KT SO (615) 41.1%, HHI 4, (4,590)

308 % HHI (3,648) 2012(4,001) SKB LGU+, :, :? ( ),, () 3, ( ),

309 IPTV, 66.2% VOD, VOD 1,. IPTV, VOD IPTV SO OTT,, , 4, VOD 2009, IPTV SO, VOD OTT

310 306,

311

312

313 () () ( ) ( ). 1) TV TV, KBS1 EBS

314 310 2) (PP) PP 3) MBC, SBS 74) )

315 6 311., 75) SSNIP test, () () () () A A,, A A B Ofcom(2010) () () 75) (, )

316 ) 510% (, ), ,

317 TV (: ) : AGB 613 (: %) : (2014)

318 314 (35.3%), 35% 57% 510% () (510%) 2),,, JTBC MBC SBS

319 6 315,,,, (++) (++) , , CJ PP (4,067 ) % (20.6%), (: %) KBS1 KBS2 MBC SBS MBC tvn SBS KBS : (: %) TV JTBC A MBN : 2014,

320 (2013) KBS KBS MBC SBS MBN TV A JTBC MBC EBS YTN tvn SBS IPTV VOD() KBS newy MBC SPORTS OCN Dramax CGV 0.29 (: %) : 24, 06:00 24:59:59 : AGB (N=2,177) 34.3%, 35.9% 27.4% 24.0%, 27.8% 23.2%

321 (: %) 줄어듦이전과동일늘어남 (N=2,025) 지 보도 상 파 T 오락 V 교양 유료 보도 방송 오락 채널 교양 % 50% 100% : (2014), 32.4%, 18.3%, 30.2%, 24.4%, 29.3%, 20.3%, 12.8%, 11.8%

322 () (: %) 다른유료방송서비스로전환의향 ( 비율 ) 전환의향많음전환의향보통전환의향없음 (N=2,177) 종편전체 TV 조선 JTBC 채널 A MBN % 50% 100% : (2014) 616, (: %) 요금할인제공시, 반응평가 (N=2,177) (100.0) 종편전체 TV 조선 JTBC 채널 A MBN 전환 91.9 계속사용 92.3 : (2014) (,, ) ( ),

323 6 319 ( ), 3),,,,, (48.9%), (46.2%), (38.2%), (33.5%) 617 (: %) 다른유료방송서비스로전환의향 ( 비율 ) 전환의향많음전환의향보통전환의향없음 (N=2,177) 보도채널 교양 / 문화채널 취미채널 교육채널 경제채널 영화채널 드라마채널 스포츠채널 만화, 어린이채널 음악채널 종교채널 게임채널 % 50% 100% : (2014)

324 320 (30.2%), (29.3%), (24.4%), (20.3%),, 4) () ( ) (PP) () ( ). 1) 10%

325 6 321 (, ),,,,, 3 (++) , , CJ PP, % ( %) (: %) KBS1 KBS2 MBC SBS MBC tvn SBS KBS : TV JTBC A MBN : 2014 (: %) 3

326 322 3 SBS MBN 5.1 (2013 ) 616 (2013) KBS KBS MBC SBS MBN TV A JTBC 0.79 (: %) : 24, 06:00 24:59:59 : AGB CPS 3,360 76) CPS (N=2,177), 76)

327 (: %) : (2014) 35.3% 619 지상파채널시청가능성중요도 (N=2,177) 지상파채널중요응답이유 (N=1,472) 보통임 (26.1%) 중요하지 않음 (6.3%) 중요함 (67.6%) 80.0% 40.0% 0.0% 지상파채널의 지상파채널이 지상파채널이 지상파채널이 1위전체 (1+2위) 지상파채널 프로그램 익숙해서 신뢰가가서 재미있어서 프로그램이 품질이 유익해서 뛰어나서 : (2014)

328 324 (67.6%), 6.3% (56.7%), 3 25% 64.3% 3 9.4% (,, ) (, ) ( ), 3 (510%) 3 2) 3

329 , 3 3, TV (++) KBS 3,042, MBC 2,601, SBS 2, TV (: ) KBS 170,347, ,975,531 7,874, ,197,005 MBC 91,649, ,011,382 1,401, ,062,573 SBS 118,902, ,833,354 2,476, ,212,711 : % KBS1

330 326 3 KBS2, MBC, SBS : (06:0012:00, 16:0024:59), (06:0024:59) : AGB 3 (CPS) 280, CPS 400, 280 (N=2,177) 3 KBS2 52.2%, MBC 53.2%, SBS 56.1%, KBS2 35.7%, MBC

331 %, SBS 37.7% (: %) : (2014) (single brand relevant market) ( ) Ofcom(2010) Sky (Sky Movies) Ofcom (,,, ) Sky Movies (,,, DVD ) (PC OS) Microsoft Intel Compatible PC OS OS(Mac OS ) Windows OS

332 328 Intel Compatible PC OS OS HW/SW, SW, Mac application (NCAA ) (1984) NCAA NCAA NFL, ( ) International Boxing Club of New York (1959) 3) ( ) :, :, (KBS2, MBC, SBS) () (KBS2, MBC SBS ) (5 10%)

333 PP PP, PP PP PP PP 621 PP (: ) : 1) (SBS, CBS,, TBN, TBS,, EBS,, ), DMB 2(DMB, YTNDMB), 1(). 2) DMB, (12) : MPP 2013 CJ MPP PP

334 330 CJ MPP tvn, CGV,, Catch On, OCN, TV, NGC(National Geographic Channel), TV 2013 t-broad MPP 10 4 PP t-broad ( ) CJ 2 t-broad MPP,, FX, 3 MBC MBC, MBC SPORTS PLUS, MBC KBS KBS Drama, KBS N Sports, KBS Joy SBS SBS, SBS GOLF, SBS Sports( SBS ESPN) 622 MPP PP MPP (: ) PP PP PP PP PP PP CJ t-broad MBCPP SBSPP KBSPP : 1) 2008 CJ 2) PP PP, DP PP 3) t-broad t-broad 2006 MPP 4) : ,

335 PP (: ) : VOD only, PP, PP PP :,. PP 54%, 24%, 5% %p, 2%p, 2%p 77) 77) 2009 PP 13.7% (8,747 7,548 ) 18.2% (2,808 3,318 )

336 PP (2013) (: %) : 1) PP PP, PP, PP VOD PP 2) PP PP DP PP 3) 2013,,,,,, :, 2013 PP PP 19% % %, % %, % IPTV SO ) IPTV, SO SO 25% PP PP 78) KT , SKBroadband LGU IPTV

337 PP (:, %) : 1) 2005 PP PP PP, PP, PP PP 2), VOD ) PP PP DP PP 4) :, 2.. 1) PP CJ PP, SBS PP, MBC PP 7 PP (11.1%) CJ PP , %, 7 (CAGR) 19.1% 2 SBS PP 9.1% 2,371 7 (CAGR) 11.2% 3 MBC PP 5.6%

338 334 2,005, 7 (CAGR) 5.6% JTBC 891, A 672, MBN 783, TV MPP (:, %) CAGR(%) (0713) CJ 238, , , , , , , , ,389 t-broad 19,919 34,051 52,905 71,323 85,527 85,787 87, KBSPP 53,994 82, , , , , , MBCPP 144, , , , , , , SBSPP 125, , , , , , , ,026 96,799 87,009 95, ,434 98,313 96, MPP 920,590 1,043, ,385 1,131,367 1,305,605 1,434,739 1,428, MPP 1,093,464 1,832,930 1,117,177 1,422,773 1,608,309 1,901,020 2,038, PP 1,246,040 1,406,100 1,290,410 1,612,005 1,855,303 2,236,557 2,343, PP 2,736,448 2,959,438 3,204,428 3,773,620 4,430,151 5,265,148 5,749, : 1) 2005 PP PP, PP, PP VOD PP, PP DP PP 2) ) PP PP PP :, PP 3 CJ (29.1%), SBS (10.1%), MBC PP(8.6%) CR3 47.8% PP, 2008 CJ PP 1, CJ SBS PP(10.1%) 3 MBC PP(8.6%),

339 MPP ( PP ) (: %) : 1) PP, PP PP PP, PP PP(DP), VOD PP 2) PP 2009 CJ :, 2) 2013 PP 5, % 2013 CJ MPP 5.9% 1,975 2 MBC MPP 5.5% 391, 3 SBS MPP 8.2% JTBC 82, A 86, MBN 79, TV MPP (: ) CJ 35,891 52,967 57,440 60, , , , , ,480 t-broad 4,011 7,183 16,145 17,264 20,474 21,104 23,995

340 KBSPP 10,164 12,595 19,098 19,954 18,757 24,991 28,059 MBCPP 24,602 30,191 31,811 36,664 33,544 37,092 39,118 SBSPP 17,797 18,518 27,002 23,588 24,885 29,338 31,744 7,184 7,039 10,916 12,985 14,434 13,347 13,173 PP 242, , , , , , ,110 : 1) PP 2009 CJ 2) t-broad t-broad 2006 MPP 3) 2005 PP PP, PP, PP VOD PP, PP DP PP :, 2013 CJ, MBC, SBS MPP 34.8%, 6.9%, 5.6% CR3 47.3% 3.2%p CJ ( % %) 10, 2012 ( % %) 30% 625 MPP (: %) : 1) PP, PP PP PP, PP PP(DP), VOD PP 2) PP 2009 CJ :,

341 6 337 CJ %p 27.9%p 2 MBC PP 6.9% 2, 3 SBS PP 5.6% 3) 2013 CJ, MBC, t-broad MPP 16.01%, 8.94%, 7.34% CR % (35.51%) 3.22%p 4 MPP 3 1 CJ ( % % %) MPP (: %) : 1) CJ CJ 2) t-broad t-broad 2006 MPP 3) PP (MBN) 4) A PP : AGB

338 2 MBC 1%p 8.94%, 2011 t-broad 2011 2 t-broad 1.5%p 7.34% MPP 82.

342 338 2 MBC 1%p 8.94%, 2011 t-broad t-broad 1.5%p 7.34% MPP 82.23% MPP 80% 627 MPP (: %) : 1) 24 PP 2) PP PP SO / : AGB 4) PP MPP ( % % %) % PP PP SBS PP 10.12%, MBC PP 8.56%, KBS PP 5.28%

343 PP (: %) :, MPP PP 2009 ( % % %) % PP PP MBC PP 6.9%, SBS PP 5.6%, KBS PP 4.95% 629 PP ( PP ) (: %) :, PP ( %) PP PP

344 340 ( %) 6.52%p PP (, ) (2011 1, ,589) HHI 1 CJ CJ PP , PP HHI : 1) PP, PP, PP VOD PP,, PP DP PP 2) 50%, HHI 3) PP HHI :, MPP HHI CJ PP CJ 2009 MPP HHI 1,195 (2009 1, , )

345 MPP HHI : 1) 24 PP 2) PP PP SO / 3) PP HHI : AGB. SO-PP 30 MSP (43.3%) MSP MSP CJ 7, t-broad 3, C&M 3 CJ MSP t-broad MSP 2012 ( )

346 MSP (: %) (%) (%) (%) (%) 30 MSP (17) CJ (8) (%) 43.3 (56.7) 23.3 (26.7) t-broad C&M HCN 1 (1) : 1) 2009 CJ 3 (6) 2 (2) 10.0 (20.0) 6.7 (6.7) 2) :, AGB 3.3 (3.3) 13 (17) 7 (9) 3 (4) 3 (3) (1) (%) 43.3 (56.7) 23.3 (30.0) 10.0 (13.3) 10.0 (10.0) (3.3) 626 MSP (:, %) CJ , , , , , , ,389 t-broad 7 34, , , , , ,744 C&M 1 11, , , , , ,595 HCN 1 4, , , , ,501 CMB 1 3, , , , , ,861 MSP , , , , , ,615 PP 1,406,100 1,290,410 1,612,005 1,855,303 2,236,557 2,343,168 MSP : 1) 2009 CJ 2),,, DMB :,

6 343 3.. PP (54%) 24%. 2012 PP 2013 13% 1 4,006 CJ 2012 5,898 2013 4,067 31.

347 PP (54%) 24% PP % 1 4,006 CJ , , % 4( PP ) , PP (: ) : 1) 2010 PP PP 2),,, 3) JTBC, TV, A, MBN PP PP 4) PP PP, PP, PP VOD PP :, ( PP )

348 344. 1) 2) 3) CJ 45.7% KBS 35.2%, MBC 37.3%, SBS 34.8%

6 345 6213 (: %) : (2014) 4.. 2013 PP 3.1% (3.9%) 2013 1.5% (2011 3.

349 (: %) : (2014) PP 3.1% (3.9%) % ( % % %) 3 CJ MPP, MBC MPP, SBS MPP 2.6%, 10.4%, 3.9%,

350 MPP (:, %) (%) CJ 1,155,498 1,354,923 1,657,428 78,969 69,249 43, t-broad 87,417 90,342 94,911 19,924 21,273 9, MBCPP 202, , ,097 22,872 10,769 21, SBSPP 237, , ,185 6,739 4,205 10, KBSPP 138, , ,006 12,814 6,246 8, , , ,124 18,400 11,954 7, JTBC 8,338 64,222 89,132 37, , , TV 6,906 51,344 71,555 11,471 54,311 23, A 7,977 48,000 67,209 31,040 73,785 36, MBN 61,372 62,806 78,256 6,776 41,947 32, PP 4,437,790 5,014,813 5,487,368 59, , , PP ( ) 4,353,197 4,788,440 5,181, , ,466 77, : 1) PP PP, PP, PP VOD PP, PP DP PP 2) PP 2009 CJ 3) 2007 t-broad t-broad, 4) 2011 MBN MBN MBN, 5) JTBC, TV, A, MBN PP PP :, CJ PP (34.8%) (16.0%) (29.0%) t-broad PP (4.2%) (7.3%) (4.2%)

351 MPP (2013) (:, %) PP (%) (%) (%) (%) CJ 406, , t-broad 59, , KBSPP 73, , MBCPP 67, , SBSPP 117, , , , MPP 730, , MPP 1,125, , PP 1,400, , : PP PP, PP, PP VOD PP, PP DP PP : 2014 (), AGB(), 2013 () 5.. 1), 2) PP 19 PP CJ PP 6 ( CGV, Catch On, Super Action ), t-broad,, KT 2

352 PP/ (: ) PP/ PP :, : 6210 PP (: ) MPP PP (2013) CJ CJ CGV, XTM 2,034,794,231 Catch On, Catch On plus, OCN, SUPER ACTION 264,290,864 t-broad cinef, SCREEN 52,361,626 5,575,411 98,522,258 KT VIKI, 38,958,150 SPICE TV 27,642, ,942 TV 761,048 PP 598,990 CNTV 5,636,110 THE MOVIE 288,508 ch. PH 1,811,090 2,531,760,867 : 1), 2) CJ 2011 CJ,, (CJ),() CJ CGVPLUS CGV 3),, M ) (2008), (2009), (2010), (2011), ) IPTV HD 6) , , :, 2013

353 CJ PP CJ PP 13 PP KBS MBC PP 1, SBS PP 1 1 (SBS GOLF) 6211 PP/ (: ) PP/ PP : : 3 PP PP PP PP,

354 PP (: ) MPP PP PP (2013) KBS () KBS N Sports 88,032,509 MBC () MBC SPORTS PLUS 17,014,628 SBS () SBS GOLF 54,248,724 () SBS Sports( SBS ESPN) 25,311,692 () JGolf 19,486,114 () SPOTV+ 32,927,414 () SPOTV 7,004,835 () SPOTV2 2,111,273 () CAR/SPORTS 135,006 () 1,828,901 PP () TV 2,656,166 () 2,702,099 () 1,521, ,980,424 : 1), 2) ) SBS Sports SBS ESPN 4) () (),() Fsports, CAR/SPORTS 5) () ) () , TV 7) ()() 8) ()() PP, 2011() 9) () () 10) () JGolf : ) CJ

355 OCN(0.31%), CGV(0.29%), SUPER ACTION(0.22%) CJ CJ t-broad SCREEN(0.18%) HHI (2009 7, , , , ,250) 6213 CJ ( ) CJ( CJ) (: %) Catch On Catch On plus OCN SUPER ACTION Story On CGV PLUS XTM CGV CineF SCREEN VIKI ABO M SPICE TV TV ( ) TV M CNTV

356 352 ( ) THE MOVIE KCNTV CHING ch.ph : 1), 2) 2007 (), 2008 () () 3) CJ 2011 CJ,, (CJ),() CJ CGVPLUS CGV 4) CJ 5) ABO, ),, M ) (2008), (2009), (2010), (2011), 8) 14 3, 9) IPTV ) 14 2,, THE MOVIE MGM 11) ch.ph : AGB MPP CJ 0.99% 1 2 t-broad (0.24%) 2009 CJ CJ CJ CJ 2 t-broad

357 MPP (: %) : 1) t-broad MPP ) CJ 2009 PP 3) 2012 MPP : AGB 3 SBS Sports( SBS ESPN), MBC SPORTS+, KBS N PP 2013 MBC SPORTS+ (0.34%), 23 SBS SBS Sports( SBS ESPN)(0.22%) KBS KBS N (0.22%) PP JGolf( %) (0.066%) 3 HHI , 2013 (2009 2, , , , ,832)

358 (: %) KBS N MBC SPORTS SBS Golf SBS Sports ( SBS ESPN) JGolf CAR & SPORTS TV TV Xports SPOTV SPOTV SPOTV : 1), 2) (2008), (2009), (2010), (2011), 3) Xports ) SBS Sports SBS ESPN 5) () (),() Fsports, CAR & SPORTS TV 6) () ) () , TV 8) () () 9) ()() 10) ()() PP, 2011() : AGB PP 1 MBC 2012, 2013 ( % %)

359 6 355 MBC , MBC 2 SBS , MPP (: %) : 1), 2) (2008), (2009), (2010), (2011), 3) 2012 IPTV 4) ()() 5) ()() PP, 2011() : AGB

360 356. 1),, 2) ( PP ) 3, % JTBC 891, MBN 783, TV 716, A %(JTBC), 24.6%(MBN), 39.4% (TV), 40.0%(A) ( PP ) 2, % JTBC 699, MBN 663, TV 591, A %(JTBC), 19.3% (MBN), 30.7%(TV), 38.6%(A) JTBC 699, MBN 663, A 512, TV 481 JTBC MBN (: ) ,891 69,891 JTBC ,995 51, , , ,249 3,877 55,126 A ,824 12,959 39, ,311 1,468 6,778

6 357 2013 66,296 66,296 MBN 2012 55,550 55,550 2011 52,815 52,815 2013 48,102 11,041 59,143 TV 2012 36,612 8,624 45,237 2011 5,914 991 6,905 2013 235,539 14,918 250,456 2012 170,982 21,584

361 ,296 66,296 MBN ,550 55, ,815 52, ,102 11,041 59,143 TV ,612 8,624 45, , , ,539 14, , ,982 21, , ,595 2,942 74,536 : JTBC, TV, A, MBN PP PP :, 2013 TV 6.7%, PP 17.2% 1.7%p, 3.9%p 6216 TV (2013) (: %) : 1) 3,, MBC 2) PP /PP, //VOD/ PP PP 3) JTBC, TV, A, MBN PP PP :, )

362 358 1%, 2014 MBN % %, TV 0.27% 1.39%, A 0.30% 1.16%, JTBC 0.42% 0.95% 6217 (: %) : AGB, (: %) : : AGB

363 6 359 YTN, MBC, KBS, SBS ) ( PP ) 3, % 1,469, 1,669, %, 16.4%(), 33.4%() JTBC 1, % 60.6% A % 35.1% MBN % 75.1% TV % 30.9% 2013 JTBC(1,511 ), TV (65.8%), MBN(75.1%)

364 (: ) ,188 91,600 2, ,105 JTBC ,838 67,848 1,716 99, ,876 10, , ,436 17, ,362 A ,783 53,215 3,267 64, , , ,261 35, ,818 MBN ,156 39,174 1,572 75, ,026 22,081 2,331 71,438 TV ,474 39,338 2,255 90, , , , ,945 5, , , ,576 8, , ,779 23, ,022 : 1),, (+) 2) 2011 MBN MBN 3) JTBC, TV, A, MBN PP PP : 2013 TV 13.6%, PP 22.9% 2.8%p, 5.9%p

6 361 6219 TV (2013) (: %) : 1) (+), (+), (+) 2) 3,, MBC 3) PP PP, PP PP PP 4) JTBC, TV, A, MBN PP PP : 2014 5) 4, 2013 MBN 41%, TV 33%, A 54%, JTBC 174% 6217 4 (:, %) (%) 2013 89,132 155,337

365 TV (2013) (: %) : 1) (+), (+), (+) 2) 3,, MBC 3) PP PP, PP PP PP 4) JTBC, TV, A, MBN PP PP : ) 4, 2013 MBN 41%, TV 33%, A 54%, JTBC 174% (:, %) (%) , , JTBC , , ,338 37, ,209 36, A ,000 73, ,977 31, ,256 32, MBN ,806 41, ,372 6,776 11

366 362 TV (%) ,555 23, ,344 54, ,906 11, : 1) JTBC, TV, A, MBN PP PP 2) :,. 1) 2) PP (CJ, GS ) (,, ), ) () 3) ,063 (3 286 ) 12.5% )

6 363 2013 100% 6220 (: ) :, 6221 (: %) :, 2013 1

367 % 6220 (: ) :, 6221 (: %) :, CJ (8,848 ) 2 GS (7,284 ), 3 (6,081 ) 1 CJ 26.0% 2 GS

368 364 3 (CR3) 65.3% 3.1%p HHI 1,908 84, ,000 HHI , () HHI 6222 HHI :, 4) 2013 CJ 12.5%, GS 15.0%, 18.1%, 10.1%, 20.0%, 23.2% 2012 GS,

6 365 6223 : () 2011 429.5% :, 5) 2013 22.8% 35%, (2012 32.

369 : () % :, 5) % 35%, ( % %) 32.6% % 35.0%, 27.6%, GS 24.3%, CJ 22.8%

370 (: %) :, 6225 (: %) :, 18.3% 40.3% (2013 ) 40.3% 31.9%,

371 %, 26.6%, GS 20.0%, CJ 18.3% CJ,, 6218 MSO (:, %) CAGR(%) (0713) t-broad CJ C&M CMB SO SO : SO, SO SO 1, SO % 2013 MSO t-broad 6 3,400, CJ 5 3,000, C&M 4 8,500, 5 4,000, CMB 3 7,600 SO 3 6,800 MSO SO

372 SO (: ) : SO, SO. SOPP 1) 2013 PP 6,635 (5,740 ) 15.6% SO PP 6,099 (5,326 ) 19.9% IPTV PP PP, % PP PP SO 6219 PP (: ) PP 3,111 3,570 4,113 4,433 5,740 6,635 PP 1,885 2,423 2,808 3,318 3,734 3,895 5,011 5,671 : PP,, VOD PP :,

373 6 369 MSO PP 5 MSO PP ( % %) 2013 (37.9%) PP SO MSO (: %) :, 2) PP (MPP ) MPP MPP (leverage) MPP

374 370 ( ) PP ( ) SO PP, SO-PP PP SO 25% SO SO 3) SO-PP 88 SO 212 SO SO 14,574 dataset SO-PP

375 6 371 SO SO,,, PP 6228 SO-PP 6220 SO-PP (PRICE) ij SOi j (: ) (RATING) j j (13 ) (SOSIZE) ij j SO i (: ) (MSOSIZE) ij SOi MSO j (: ) (GENRE) j (VI) ij (CHHOR) j (MPP)i (KMS) j j (2013 ) : 1-, 2-, 3-, 4-, 5-, 6-, 7-, 8-, 9-, 10-, 11-, 12-, 13-, 14-, 15-, 16-, 17-, 18- =1, if SOi j, otherwise=0 j PP ( PP ) MPP MPP: 1-CJ, 2-SBS, 3-MBC, 4-KBS, 5-YTN, 6-t-broad, 7-C&M, 8-, 9-, 10-, 11-, 12-, 13-KT, 14-SK, 15-EBS, 16-KMH, 17-, 18-, 19-, 20-, 21-, 22- MPP =1, if j (KBS, MBC, SBS) MPP, otherwise=0

376 372 (regression analysis) SO SO SO MSO, MSO SO MSO SO-PP SO SO-PP 25%, SO, MPP MPP SO Model 2 Log-Log, MPP 6221 Model 1 (PRICE) ij Coefficient Std. Error (SOSIZE) i *** (MSOSIZE) ij 3.218*** (RATING) j 51,061,000*** 2,454,255

377 6 373 Model 1 (GENRE) j (VI) ij 13,255,000*** 1,174,495 (CHHOR) j 69,424*** 10,842 Model 2 ln(price) ij Coefficient Std. Error ln(sosize) i 0.418*** ln(msosize) ij 0.028** ln(rating) j 0.394*** (GENRE) j (VI) ij 0.295** ln(chhor) j : 1) ***, **, * 1%, 5%, 10% 2) GENRE 3) SO-PP SO SO SO 131,031 dataset SO-PP SO ( ) SO (SO i j =1, =0),, -, (HHI) 6229 SO-PP

378 SO-PP =1 if SOi j, otherwise=0 =1 if SOi j PP, otherwise=0 =1 if SOi ( SO ), otherwise=0 =1 if j PP, otherwise=0 SOi ( ) j (13 ) SOi j Tier (: ) MSO MSO: 1-CJ, 2-t-broad, 3-C&M, 4-HCN, 5-CMB j (13 ) : 1-, 2-, 3-, 4-, 5-, 6-, 7-, 8-, 9-, 10-, 11-, 12-, 13-, 14-, 15-, 16-, 17-, 18- (regression analysis) ( ) SO i j SO i j MPP, j SO j SO i SO i HHI j SO i,

379 6 375 ( ) SO i j SO i j MPP, j SO j SO i SO i HHI, SO SO, SO j SO i,( ) 6223 Model 1( ) Coefficient Marginal Effects 80) *** (0.0310) (0.0230) *** (0.0180) (0.1140) *** (0.0750) *** (0.0000) *** (0.0051) (0.0037) *** (0.0029) (0.0183) *** (0.0148) *** (0.0001) 80) (Marginal effects) (at means).

380 376 Model 1( ) Model 1( ) Coefficient Marginal Effects *** (0.0300) * (0.0200) *** (0.0130) *** (0.0920) *** (0.0790) *** (0.0000) *** (0.0121) * (0.0078) *** (0.0053) *** (0.0367) *** (0.0310) *** (0.0001) : 1) ***, **, * 1%, 5%, 10% 2) GENRE MSO 3) Standard Error PP 13.2% (2012 5, ,671 ), IPTV SO CJ, MBC, SBS MPP 34.8%, 6.9%, 5.6% CR3 47.3% 3.2%p

381 MPP CJ 1, %, PP 34.8% CJ ( % %), PP HHI 1, HHI CJ PP (2011 1, ,589) CJ. PP PP 2013 PP PP 12.9% 1 4,006 CJ PP , , %, 4( PP ) ,197 3, % , 2012,,

382 378 () CJ 45.7%, KBS 35.2%, MBC 37.3%, SBS 34.8% PP 3.1% (3.9%) ( % % 0.9%p ) 3 CJ MPP, MBC MPP, SBS MPP 2.6%, 10.4%, 3.9%. 1) PP 19 PP CJ 3 OCN(0.31%), CGV(0.29%), SUPER ACTION(0.22%) CJ PP 13

383 6 379 PP SBS Sports( SBS ESPN), MBC SPORTS+, KBS N PP 2013 MBC MBC SPORTS+(0.34%), 23 SBS SBS Sports( SBS ESPN)(0.22%) KBS KBS N (0.22%) 2) ( PP ) 3,062 (2,264 ) 35.2% JTBC 891, MBN 783, TV 716, A ( PP ) 2,505, 30.1% JTBC 699, MBN 663, TV 591, A MBN % %, TV 0.27% 1.39%, A 0.30% 1.16%, JTBC 0.42% 0.95% ( PP ) 3,197 1,469, 1,669, TV 13.6%, PP 22.9%

384 380 4 MBN 41%, TV 33%, A 54%, JTBC 174% 3) PP () ,063 (3 286 ) 12.5% (2011~ %) CJ (8,848 ) 2 GS (7,284 ), 3 (6,081 ) 3 (CR3) 65.3% 3.1%p HHI 1,908 84, ,000 HHI 2, () 2013 CJ 12.5%, GS 15.0%, 18.1%, 10.1%, 20.0%, 23.2% 2012 GS,., 1 CJ MPP MPP

385 6 381,, PP , IPTV SO , % , % 1.59%p 3 MSO, IPTV, SO 81) 81).

386 ) 82) KBS2, MBC, SBS, 2) 9(). 1) 82)

387 , 3 2) (buying power), (N=82) KBS2, KBS % (, 2014) SO KBS %, IPTV KBS %

388 KT (IPTV+) 691, CJ 395, t-broad 334, IPTV 5 (SO 1, IPTV 3, 1) 3) 3

389 6 385, 3 (N=2,177) 64.3%, MBC 53.2%, KBS2 52.2%, SBS 56.1%, MBC 36.5%, KBS2 35.7%. SBS 37.7% 631 : (2014).

390 386,, , % % 1.59%p. 1) 83) KBS2, MBC, SBS 2) (buying power), (N=82) KBS2, KBS % 83)

391 KT (IPTV+) 691, CJ 395, t-broad 334, IPTV 5 (SO 1, IPTV 3, 1) (N=2,177) 64.3%, MBC 53.2%, KBS2 52.2%, SBS 56.1% 3),,

392 (3 ) (),

393

394

395 , ) )

396 392. 1) (self-supply) ( ) 2) (+) 25.5% 54.1% TV (:, %) (%) KBS1 367, ,043 3, , KBS2 187, ,583 13, , MBC 245, ,490 43, , SBS 220, ,102 35, , : 1) 2) 3) (+), (+ ), (+), : 2014

397 TV TV (: %, ) KBS 1TV KBS 2TV KBS MBC SBS , , , , ,669 1,751,597 1,715,542 1,711,739 1,776,084 1,979,095 : 1) TV 2) (+), (+ ), (+), : TV (: %, ) KBS MBC SBS , , , , , , , , , ,472 : 1) TV 2) (+), (+ ), (+) : 3),,, (: )

398 TV KBS1 4.0%, KBS2 5.7%, MBC 2.5%, SBS 1.7% 2013 KBS Drama 99.5%, MBC 100%, SBS Plus 98.5%, tvn 1.0%, CH.CGV 97.6%, FX 99.9%. () (monopsony power) (, ) (), ( ) (,,, ) ( ) () 2.,,

399 () ( ) , PP PP ( )

400 (: ) PP PP PP PP : PP PP( PP ) 85) 7, , % , , % PP , , % 85) PP PP PP

7 397 721 (+PP) (: ) : 1) 2010 PP PP 2) : 2.. 3 PP 3, 3 1 MBC PP 1,825 25.

401 (+PP) (: ) : 1) 2010 PP PP 2) : PP 3, 3 1 MBC PP 1, % %p 2 SBS PP 1, % %p 3 KBS PP 1, % %p

402 (:, %) (%) (%) (%) SBS(PP) 180, SBS(PP) 202, MBC(PP) 182, MBC(PP) 145, MBC(PP) 168, SBS(PP) 146, KBS(PP) 106, KBS(PP) 119, KBS(PP) 126, CJ(MPP) 29, (MPP) 74, (MPP) 98, (MPP) 17, , CJ(MPP) 45, EBS(PP) 13, (MPP) 39, (MPP) 35, t-broad(mpp) 13, (MPP) 39, (MPP) 22, , CJ(MPP) 24, EBS(PP) 21, (PP) 6, EBS(PP) 20, , , , (MPP) 3, TOP , TOP , TOP , , , , : 1) MBC MBC 2) CJ(MPP) 3) PP : (2012 1, ,669 ) PP 4 1,740 (2,067 ) 15.8% 3 (3 PP) % %p 3 (CR3) 2013 CR3 CR3 ( % %)

403 (+PP) : PP : HHI 1, , ,722 HHI ,612 1,110 3

404 HHI : 724 : (N=100) 2013 (82%) (47%) 1, 10 47(7.7%)

405 7 401,. 1) PD,,, 2), (SBS+ PP) 25.1% 3 (SBS+

406 402 PP, MBC+ PP, KBS+ PP) (CR3) 62.7%., 3 (self-supply),.,

407 : 103( %) : (2014) TV 2,3 726 : 103( %) : (2014)

408 404, / 727 : 103( %) : (2014)

7 405 728 : 103(2013 611 16.9%) : (2014) 729 예 1.0% 불공정거래 없음 46.

409 : 103( %) : (2014) 729 예 1.0% 불공정거래 없음 46.6% 아니오 52.4% : 103( %) : (2014) (53.4%), 1% (88.9%) (7.4%)

410 406 ( 60.2%) ( 15.5%) ( 13.6%) 7210 모름 / 무응답 10.7% 지상파방송사와 계약조건이더욱공정 15.5% 유료방송채널과 계약조건이더욱공정 지상파방송사와유료방송채널차이없음 60.2% 13.6% : 103( %) : (2014). ( ) 94.5%, 5.5% 91.3%, 1.4%,

411 % 7211 지상파방송사 (N=73) 유료방송채널 (N=69) % 지상파방송사 / 유료방송채널우위 50% 차이없음외주제작사우위 100% : 103( %) : (2014) 49.3%, 31.5%, 17.8%, 1.4% 37.7%, 42.0%, 18.8%, 1.4%

412 % 지상파방송사 (N=73) 유료방송채널 (N=69) 50% 40% 30% 31.5% 42.0% 49.3% 37.7% 20% 17.8% 18.8% 10% 0% 1.4% 1.4% 외주제작사가주도적으로 외주제작사제시안에대해 지상파 / 유료방송제시안에 지상파 / 유료방송채널이 결정 지상파 / 유료방송이 대해외주제작사와 주도적으로결정 외주제작사와협의 지상파 / 유료방송이협의 : 103( %) : (2014) % 지상파방송사 (N=73) 유료방송채널 (N=69) 53.4% 50% 46.4% 40% 37.7% 35.6% 30% 20% 10% 0% 1.4% 2.9% 9.6% 13.0% 외주제작사가주도적으로 외주제작사제시안에대해 지상파 / 유료방송제시안에 지상파 / 유료방송채널이 결정 지상파 / 유료방송이 대해외주제작사와 주도적으로결정 외주제작사와협의 지상파 / 유료방송이협의 : 103( %) : (2014) 53.4%,

413 %, 9.6%, 1.4% 46.4%, 37.7%, 13.0%, 2.9% % 50% 100% 지상파방송사 (N=73) 유료방송채널 (N=69) 협상력감소변동없음협상력증가 : 103( %) : (2014) 19.2%, 21.7% 61.6% 60.9%

410 7215 : 103(2013 611 16.9%) : (2014) ( ) (28.

414 : 103( %) : (2014) ( ) (28.8%) (37.7%) (23%) ( 28.8%, 37.7%) 48.0%, (33.3%)

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정책연구13-63.hwp

정책연구13-63.hwp 355 2013. 2013. 12 : 3 23 1 67 1 67 1. 67 2. 68 3. 71 2 76 1. 76 2. 83 2 89 1 89 1. 89 2. 90 3. TV 95 4. TV 99 5. 100 2 101 1. 101 2. 106 3. 108 4. 109 5. 111 3 112 4 1. 112 2. 119 3. 121 4 (PP) 123 1.