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(A Study on Medium-and Long-term Development Direction of Data Protection Policy and Law)

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viii < 2-1> (2007~2013) 3 < 2-2> 4 < 2-3> 7 1 < 2-4> 4 2 < 2-5> 4 2 < 2-6> 1 3 < 3-1> 4 5 < 3-2> (CPBR) 2 7 < 4-1> 2012 EU REGULATION 2 9

ix [ 1-1] SNS Commerce 9 2 [ 2-2] 23 [ 2-3] - 3 3 [ 2-4] - 4 3 [ 2-5] - 4 3 [ 2-6] - 5 3 [ 2-7] SNS 6 3

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2 3 < 2-1> (2007~2013) ( :, %) 2007 2008 2009 2010 2011 2012 2013 1,151 1,209 1,114 1,202 1,306 1,432 1,568 121 143 178 254 351 469 604 49 18 24 43 38 34 29 10.5 11.8 15.9 15.9 26.9 32.8 38.5 :,, 2010, 2

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2 13 SDK, OS.,. (LBS, location-based service), (AR, augmented reality), SNS(social networking service), RFID NFC M2M. GPS LBS. 2011 4 80% GPS GPS LBS..,. AR,. SNS. foursquare, Gowalla SNS, SNS Facebook, Twitter. M2M. M2M., M2M, (, 2010).

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2 25 < 2-5>, (Obvious Corp.). 2006 3.,.. NHN (Me2day), (Daum) (Yozm), SK (Nate Connecting). NHN 20., 150. ( in). 150.. 20. SK.

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2 29. SNS,.,,. [ 1-1] SNS Commerce,.... 1000 50%.. SNS.

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2 33 [ 2-3] -.,.,,,.,.,.

34 [ 2-4] -..,.,.,. [ 2-5] -

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36 [ 2-7] SNS

2 37 10 6 (56.0%), (44.6%), (31.0%), (19.0%), (4.8%). 68.3%. (68.3%), (12.2%), (8.3%), (7.8%), (3.4%). (39.7%), (34.7%), (11.0%), 9.0%), 社 (3.3%).....

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3 61. 19) Omer Tene & Jules Polonetsky, Privacy in the Age of Big Data, Stanford Law Review

62. (opt-in) (opt-out)

3 63. / 20) The Code of Fair Information Practices (Fair Information Practice Principles, FIPPs). 21) 2012 EU General Data Protection Regulation (consent) (statement) (clear affirmative action) (agreement) ( 4 8 )., ( 7 ).

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3 65. (1) 2012 General Data Protection Regulation 22) 22), SNS 1995 Data Protection Directive, (European Commission) 2012 1 25. 2.

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3 69 (2) 2009 eprivacy Directive

70. (1) Privacy 23) 1995 EU 29, EU EU

3 71 24) Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy

72 < 3-2> (CPBR) (2) 25) 25) protecting consumer privacy in an era of rapid change : Recommendations for Business and Policymakers, FTC Report, March 2012

3 73

3 75 26),. 27),, ( )., 9. 11,.

76 28) European Convention for the Protection of Human Rights and Fundamental Freedoms, ECHR 29) Council of Europe Convention for the Protection of Individuals with regard to the Automatic Processing of Personal Data, Euro. T.S. No.108: CoE 108 30) EU 3 ( ). 31),, 41 1, 2006, 4.

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3 79 36) OECD.

80. EU (Proposal for a Data Protection Regulation of 2012) 37) EU,,,

3 81. 38) Proposal for a Data Protection Regulation of 2012, Article 41.

82 39) Proposal for a Data Protection Regulation of 2012, Article 42. 40) Proposal for a Data Protection Regulation of 2012, Article 43. 41) Proposal for a Data Protection Regulation of 2012, Article 42. 5. 42) Proposal for a Data Protection Regulation of 2012, Article 44. 2. 43) Proposal for a Data Protection Regulation of 2012, Article 44. 1. (g) (h), 2, 3, 4.

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117 (2010). 1 :. 18 3 2p ~ 34p. (2011).., 2011, 7-1 (2010).. 2010 (2012)., KCA 1. (2010). IT,,, Issue Briefing, Vol. 2010-14. (2010). :. 34 (2010 10 ) pp.65-86., (2010).,,., 10(4), 2010.12, 192-225 (2006).., 41 1., (2008).. e- 9 4, 2008.11, 337-361. (2011). : (2009). (Social Media). 2009 Social Communication Media,, (2009). (SNS). 42 1 (2011 1 ) pp.137-156 (2012)., KCA 2.

118, (2010). (SNS), 23 4 ( 503),. (2007).., 21(2), 2007.3, 391-427 (2008).. 214 (2008 6 ), pp.83-91. (2010). : EU,., 50.,,, (2010).. 17-D 6 135 (2010 12 ) pp.471-480. (2010).. 2010. (2006).., 2006. (2010).. 13 5 39 (2010 12 ) pp.93-110.,,, (2009).. 2009.,, (2010). :. 2010 (2012)., KCA 2., (2010).. 13 4 (2010 12 ) pp.129-145., (2009). : ' ' ' '. Vol.25 (2009 11 ) pp.165-174.

119 (2011). -,, -. Vol. 33 189p ~ 200p. (2010). [CT ]. 2010.09.08, (2011).., 28(1), 2011.3, 165-201. (2011). :., 14 2. Conley(2010). the right to delete, AAAI spring symposium series, presentations. 55-58. FTC(2012). Protecting consumer privacy in an era of rapid change : Recommendations for Business and Policymakers, FTC Report, March 2012 Hendel J,(2011). In Europe, a Right to be forgotten Trumps the memory of the internet, The allantic Holotescu, C., Grosseck, G. (2009) Using Microblogging for Collaborative Learning In Proceedings of?new Technology Platforms for Learning? Revisited, LOGOS Open Conference On Strengthening the Integration Of Ict Research Effort, 19-20 January 2009, Budapest, Hungary Ebner, M., & Schiefner, M. (2008). Microblogging.More than fun? Proceedings of IADIS Learning Conference. Sanchez, I. & Isaias, P. (Eds.), Portugal. Paul.A.B (2011) A right to be delete?, europeanjournal of law and technology, 2(2). Ehrlich, K., and Shami, N.S.. (2010). Microblogging inside and outside the workplace. In Proceedings of the 4th International AAAI Conference on Weblogs and Social Media. (ICWSM 2010), AAAI Publications. Relf.H.W (2011) the right to be forgotten: more then a pandora's box? Warner(2005). the right to oblivion: data retention from canada in three backward steps. University of ottawa law & technology journal, 75,75-104

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