1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of D

Similar documents
(JBE Vol. 21, No. 5, September 2016) (Special Paper) 21 5, (JBE Vol. 21, No. 5, September 2016) ISS

인문사회과학기술융합학회

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Nov.; 26(11),

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE. vol. 29, no. 10, Oct ,,. 0.5 %.., cm mm FR4 (ε r =4.4)

08김현휘_ok.hwp


THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Jun.; 27(6),

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Feb.; 29(2), IS

DBPIA-NURIMEDIA

09권오설_ok.hwp

8-VSB (Vestigial Sideband Modulation)., (Carrier Phase Offset, CPO) (Timing Frequency Offset),. VSB, 8-PAM(pulse amplitude modulation,, ) DC 1.25V, [2

(JBE Vol. 23, No. 6, November 2018) (Special Paper) 23 6, (JBE Vol. 23, No. 6, November 2018) ISSN 2

(JBE Vol. 21, No. 1, January 2016) (Regular Paper) 21 1, (JBE Vol. 21, No. 1, January 2016) ISSN 228

디지털 오디오 방송 연구.PDF

DBPIA-NURIMEDIA

(JBE Vol. 21, No. 3, May 2016) HE-AAC v2. DAB+ 120ms..,. DRM+(Digital Radio Mondiale plus) [3] xhe-aac (extended HE-AAC). DRM+ DAB HE-AAC v2 xhe-aac..

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Sep.; 30(9),

<303320C0CCBCBAB7CE4B D30352D F28C3D6C1BEB1B3C1A4292E687770>

DBPIA-NURIMEDIA

05 목차(페이지 1,2).hwp

정치컴 23호-최종.hwp

<C7D1B1B9B1B3C0B0B0B3B9DFBFF85FC7D1B1B9B1B3C0B05F3430B1C733C8A35FC5EBC7D5BABB28C3D6C1BE292DC7A5C1F6C6F7C7D42E687770>

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Dec.; 27(12),



00내지1번2번

<352EC7E3C5C2BFB55FB1B3C5EBB5A5C0CCC5CD5FC0DABFACB0FAC7D0B4EBC7D02E687770>

DBPIA-NURIMEDIA

<32382DC3BBB0A2C0E5BED6C0DA2E687770>


12È«±â¼±¿Ü339~370

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Mar.; 25(3),

歯3이화진

Journal of Educational Innovation Research 2018, Vol. 28, No. 1, pp DOI: * A Analysis of

03-서연옥.hwp

<31362DB1E8C7FDBFF82DC0FABFB9BBEA20B5B6B8B3BFB5C8ADC0C720B1B8C0FC20B8B6C4C9C6C32E687770>

UPMLOPEKAUWE.hwp

(JBE Vol. 23, No. 6, November 2018) (Regular Paper) 23 6, (JBE Vol. 23, No. 6, November 2018) ISSN 2


03-ÀÌÁ¦Çö

제19권 제3호 Ⅰ. 문제제기 온라인을 활용한 뉴스 서비스 이용은 이제 더 이 상 새로운 일이 아니다. 뉴스 서비스는 이미 기존의 언론사들이 개설한 웹사이트를 통해 이루어지고 있으 며 기존의 종이신문과 방송을 제작하는 언론사들 외 에 온라인을 기반으로 하는 신생 언론사

서론 34 2

ePapyrus PDF Document

1. KT 올레스퀘어 미디어파사드 콘텐츠 개발.hwp

04 최진규.hwp

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Mar.; 28(3),

DBPIA-NURIMEDIA

인문사회과학기술융합학회

07변성우_ok.hwp

27 2, 17-31, , * ** ***,. K 1 2 2,.,,,.,.,.,,.,. :,,, : 2009/08/19 : 2009/09/09 : 2009/09/30 * 2007 ** *** ( :

The characteristic analysis of winners and losers in curling: Focused on shot type, shot accuracy, blank end and average score SungGeon Park 1 & Soowo

레이아웃 1

?

DBPIA-NURIMEDIA

02손예진_ok.hwp

untitled

012임수진

DBPIA-NURIMEDIA

433대지05박창용

○ 제2조 정의에서 기간통신역무의 정의와 EU의 전자커뮤니케이션서비스 정의의 차이점은

<B8F1C2F72E687770>

Æ÷Àå½Ã¼³94š

,......

歯5-2-13(전미희외).PDF

10(3)-09.fm

Journal of Educational Innovation Research 2019, Vol. 29, No. 1, pp DOI: (LiD) - - * Way to


Journal of Educational Innovation Research 2018, Vol. 28, No. 4, pp DOI: A Study on Organizi

Journal of Educational Innovation Research 2017, Vol. 27, No. 2, pp DOI: : Researc

27송현진,최보아,이재익.hwp

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE May; 27(5),

<C7D1B1B9B1A4B0EDC8ABBAB8C7D0BAB85F31302D31C8A35F32C2F75F E687770>

<353420B1C7B9CCB6F52DC1F5B0ADC7F6BDC7C0BB20C0CCBFEBC7D120BEC6B5BFB1B3C0B0C7C1B7CEB1D7B7A52E687770>

???춍??숏

Research subject change trend analysis of Journal of Educational Information and Media Studies : Network text analysis of the last 20 years * The obje

Output file

Microsoft Word - P02.doc

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Oct.; 27(10),

04김호걸(39~50)ok

정보화정책 제12권 제4호 인하여 서비스를 제공하는데 소요되는 제반 투자비 용도 급격히 감소할 것으로 예상되며, 시장의 여건에 따라 상당히 경제적인 가격으로 서비스를 공급할 수 있는 가능성이 매우 높다고 할 수 있다. 현재 위성선진국에서는 광대역 위성 멀티미디어 시장의

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE. vol. 29, no. 6, Jun Rate). STAP(Space-Time Adaptive Processing)., -

Journal of Educational Innovation Research 2019, Vol. 29, No. 2, pp DOI: 3 * Effects of 9th

09È«¼®¿µ 5~152s

???? 1

Analysis of objective and error source of ski technical championship Jin Su Seok 1, Seoung ki Kang 1 *, Jae Hyung Lee 1, & Won Il Son 2 1 yong in Univ


FMX M JPG 15MB 320x240 30fps, 160Kbps 11MB View operation,, seek seek Random Access Average Read Sequential Read 12 FMX () 2

Contents Why DMB? When DMB? Where DMB? What DMB? Who DMB? How DMB? Demonstration Conclusion 2/ 27

<372E20B9DAC0B1C8F12DB0E62E687770>

DBPIA-NURIMEDIA

사단법인 커뮤니케이션디자인협회 시각디자인학회

<30362E20C6EDC1FD2DB0EDBFB5B4EBB4D420BCF6C1A42E687770>

THE JOURNAL OF KOREAN INSTITUTE OF ELECTROMAGNETIC ENGINEERING AND SCIENCE Sep.; 26(10),

¼º¿øÁø Ãâ·Â-1

04-다시_고속철도61~80p

DBPIA-NURIMEDIA

Journal of Educational Innovation Research 2018, Vol. 28, No. 3, pp DOI: NCS : * A Study on

.,,,,,,.,,,,.,,,,,, (, 2011)..,,, (, 2009)., (, 2000;, 1993;,,, 1994;, 1995), () 65, 4 51, (,, ). 33, 4 30, (, 201

(

I

Transcription:

(JBE Vol. 20, No. 1, January 2015) (Regular Paper) 20 1, 2015 1 (JBE Vol. 20, No. 1, January 2015) http://dx.doi.org/10.5909/jbe.2015.20.1.122 ISSN 2287-9137 (Online) ISSN 1226-7953 (Print) a), a) A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting Su-Hyun Chae a) and Yeong-Ju Lee a) TV.., 3,,. FM (88-108 MHz) DMB (VHF Ch7~13), FM (76~88MHz: VHF Ch5~6), DAB+, HD-Radio, DRM+. 1-2. Abstract Though the digital transition of terrestrial TV has been completed, the transmission system for terrestrial radio has not been determined and terrestrial radio still keeps its analog transmission. This study, under co-orientation model, aims to explore the cognitive difference in recognizing important factors to be considered in deciding the digital radio transmission system between the employees of terrestrial broadcasters and then crucial issues related to the factors are driven. It has been found that the most big cognitive difference among the employees of three major terrestrial broadcasters lies in selecting frequency band for digital radio transmission. But there was little difference of opinion on simultaneous production-transmission, efficiency of frequency usage, broadcast quality and standards of service. The most disputable point in transition to digital radio broadcasting is selecting the frequency band for digital radio between the frequency bands used for FM radio broadcast (88-108MHz), terrestrial DMB (VHF Ch7~13) and FM radio adjacent broadcast band (76~88MHz: VHF Ch5~6). So, the question concludes into the selection issue between DAB+, HD-Radio, and DRM+. To improve the quality of radio broadcasting service and enhance the satisfaction of listeners, it is desirable to allow to operate both production system and transmission station, to enhance high transmission efficiency with minimum transmission facility, and to permit new entrance of broadcasters. Keyword : Digital radio broadcasting, Transmission method, Frequency band, Co-orientation model

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) a) IT (Seoul National Univ. of Science and Technology, Graduate School of Public Policy and Information Technology) Corresponding Author :. 2012 12, (Ch52~69). [1]., 3D UHD..,. 68.2%, 33.3%, PC, MP3,, (Digital Multimedia Broadcasting, DMB) 12.1% [2]., [3]. (Yeong-Ju Lee) E-mail: roselee@seoultech.ac.kr Tel: +82-970-6869 ORCID: http://orcid.org/0000-0003-2642-9836 Manuscript received September 10, 2014 Revised October 28, 2014 Accepted December 4, 2014. 2004 (Advanced Television Systems Committee) (Digital Audio Broadcasting) DMB. 2014.,,,,.. [4].. DAB 1), HD Radio(High Definition Radio), DRM+(Digital Radio Mondiale Plus),. 2011 39 17 HD Radio, 9 DMB, 5 DRM+. KBS, MBC, SBS. FM VHF H(Very High Frequency High) 2) 3), VHF L, 1) DAB, DAB+(Digital Audio Broadcasting Plus), T DMB(Terrestrial Digital Multimedia Broadcasting DMB) 2) VHF L Band: Ch2~Ch6(55MHz~88MHz), VHF H Band: Ch7~Ch13(174MHz~216MHz) 3) Ministry of Science, ICT and Future Planning(2013.05.27) The Minutes of Digital Radio Technology 6th Council Meeting( )

(JBE Vol. 20, No. 1, January 2015).. KBS, MBC, SBS.... 1.. (Single Frequency Network) [5]. [3]. TV (Electronic Program Guide).,,,,, [6]. [3].,,,, [3].,... PC. 2. 2011 KBS DAB, MBC HD Radio, SBS DRM+ [7].,,,,,,,,. [8] DAB, HD-Radio, DRM+. 2.1 DAB, DAB KBS. DAB

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) DAB, DAB+, T DMB. DAB (Out Of Band) VHF Band- (174MHz~ 230MHz: Ch7~13) L-Band(1~2GHz). 1.536MHz (Ensemble) 6MHz 3 DMB. DMB H.264 BSAC(Bit Slicing Arithmetic Coding). 147(DAB) MUSICAM 4). 9 (Multiplex). DAB+ HE AACv2(High Efficiency Advanced Audio Coding AAC+) 24 6MHz 48., 24. 17. DAB DRM+ 200KHz 4 DAB 7. DAB+, [9]. 2.2 HD-Radio HD Radio ibiquity Digital.. HD Radio (All-Digital) [10]. FM 109Kbps 3. 400kHz 300Kbps 8 [11]. 23dB.. MBC HD-Radio. 2.3 DRM+ DRM,,. DRM+ 2007 DRM 120MHz Mode E Band 30~240MHz (Andreas Steil Joachim Lehnert, 2010) VHF TV. DRM+, (In Band, Out of Band) SBS. FM 220kHz 180kHz 100kHz. 200kHz 100kHz 2. 100kHz 3~4. DRM+ FM 88~108MHz TV 5, 6 (76~88MHz). [9]. 3. 2010 DAB, DAB+, T DMB, HD Radio, DRM+ 4) Masking pattern adapted Universal Subband Integrated Coding And Multiplexing: MPEG-2 Layer-

(JBE Vol. 20, No. 1, January 2015) (a) (b) 1. a. DAB, b. DRM+ Fig 1. a. Deployment of transmission and relay station in DAB series, b. Deployment of transmission and relay station in DRM+. DRM+ HD Radio 38dBμV/m DAB 45 dbμv/m DRM+ HD Radio. DRM+ 96.4% 5) HD Radio DRM+, DAB+. SFN(Single Frequency Network), 0dB DRM+ 342μs DAB 330μs SFN 100Km. HD Radio 69μs SFN 20Km [12]. DAB 1. DMB, 17 (Gap Filler). FM DAB 10.. 1. TV.,.. 1: KBS, MBC, SBS? 2: KBS, MBC, SBS? 2. 2.1 : 5)

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) KBS, MBC, SBS. (perception),,. [13],.. (agreement), (congruency), (accuracy). (X) A B.. (X) (X)., (X)... [14] [15][16].. ( ). KBS, MBC, SBS.. 2. KBS, MBC, SBS Fig 2. KBS, MBC, SBS Co-orientation Model

(JBE Vol. 20, No. 1, January 2015) t, t. t 6). KBS, MBC, SBS 3.. 7 4. t,, ( ). ( ), ( ).. X KBS, MBC, SBS KBS KBS (A) 4.48, KBS MBC (B) 5.18, KBS SBS (C) 5.28. A B t, A C t p<.05 A B, A C. 2 A(4.48) (4.0)=0.48(Kdv), B(5.18) (4.0)=1.18(Mdv), C(5.28) (4.0)=1.28(Sdv) 0. X, 2 (+).. 2.2 KBS, MBC, SBS 40 120. 2014 4 29 ~5 7. 44.2%(N=53), 43.3%(N=52), 12.5%(N=15). 3. Fig 3. Co-orientation Model of the transmission mode determining factor 6) : *P<.05, **P<.01, Statistical Significance Level: *P<.05, **P<.01, 2-tailed

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) 1. Table 1. Demographic characteristics of the respondents category item broadcaster f (%) f total (%) KBS 1 2.5 20-30 MBC 0 0 3 2.5 SBS 2 5.0 KBS 11 27.5 30-40 MBC 14 35.0 34 28.3 SBS 9 22.5 Age KBS 25 62.5 40-50 MBC 18 45.0 66 55.0 SBS 23 57.5 KBS 3 7.5 50-60 MBC 8 20.0 17 14.2 SBS 6 15.0 KBS 18 45.0 Engineer MBC 18 45.0 53 44.2 SBS 17 42.5 Working KBS 17 42.5 Producer MBC 18 45.0 Area SBS 17 42.5 52 43.3 KBS 5 12.5 Technology policy, planning MBC 4 10.0 15 12.5 SBS 6 15.0 KBS 19 47.5 Manager MBC 11 27.5 51 42.5 SBS 21 52.5 KBS 17 42.5 Director MBC 16 40.0 45 37.5 SBS 12 30.0 Job Grade KBS 4 10.0 Senior Director MBC 9 22.5 19 15.8 SBS 6 15.0 KBS 0 0.0 Executive Director MBC 4 10.0 5 4.2 SBS 1 2.5 KBS 6 15.0 1-5 MBC 3 7.5 15 12.5 SBS 6 15.0 KBS 5 12.5 6-10 MBC 10 25.0 22 18.3 SBS 7 17.5 KBS 8 20.0 11-15 MBC 8 20.0 21 17.5 SBS 5 12.5 Longevity KBS 14 35.0 15-20 MBC 9 22.5 36 30.0 SBS 13 32.5 KBS 5 12.5 21-25 MBC 5 12.5 18 15.0 SBS 8 20.0 KBS 2 5.0 26 Over MBC 5 12.5 8 6.7 SBS 1 2.5 KBS 0 0.0 High school graduate MBC 0 0.0 0 0.0 SBS 0 0.0 KBS 0 0.0 Junior college graduate MBC 2 5.0 5 4.2 SBS 3 7.5 KBS 24 60.0 Educational grade University graduates MBC 31 77.5 81 67.5 SBS 26 65.0 KBS 14 35.0 Master's degree MBC 7 17.5 28 23.3 SBS 7 17.5 KBS 2 5.0 Doctor MBC 0 0.0 6 5.0 SBS 4 10.0 Sum - - - 120 100.0

(JBE Vol. 20, No. 1, January 2015) 30~39 28.3%(N=34), 40~49 55.0%(N=66), 50~59 14.2%(N=17) 40. 42.5%(N=51), 37.5%(N=46), 15.8%(N=19) 6~10 18.2%(N= 15), 11~15 17.5%(N=21), 16~20 30%(N=30), 21 ~25 15%(N=18) 67.5%(N=81), 23.3%(N=28). 2.3,,,, [2][3][9]. 7 ( =1~ =7). 2.60. SPSS/PC+ Windows 20.0,, t. t. p 0.05 0.05.. 1. KBS, MBC, SBS KBS, MBC, SBS 3. KBS SBS FM KBS SBS (Mdiff= 0.83). DMB KBS MBC (Mdiff=0.83) KBS SBS(Mdiff=1.83), MBC SBS (Mdiff=0.55). KBS SBS (Mdiff=0.83). 1~2 KBS MBC (Mdiff=0.55). FM (88~108MHz) KBS SBS 2. Table 2. The measurement items of the factors considered in determining the transmission mode Factors Measurement item Mean Preferred frequency bands Multiplex 4.81 Use Terrestrial DMB band(vhf Ch7-13) 3.74 & Adjacent bands(76-88mhz) 4.88 Ensure the position of multiplex operators 4.39 Allow the same output power and broadcast area to the broadcasters 3.61 Total Mean S.D Cronbach's Alpha 4.650.341.703 4.000.554.625 Status of broadcasters perform production and transmission at the same time 5.58 5.580 1.358 - Frequency utilization efficiency Quality/ service diversity *p<.05, **p<.01,two-tailed tests can receive good signals through a frequency 5.85 transmit a good signal through 1-2 transmission and relay station 5.53 ensure CD quality or better voice quality 5.88 Text, JPEG, video can be provided 5.02 5.688.728.723 5.467.577.679

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) 3. KBS, MBC, SBS Table 3. KBS-MBC-SBS Agreement Factors Preferred frequency bands Multiplex Status of broadcasters Frequency utilization efficiency Quality/ service diversity *p<.05, **p<.01, Two-tailed tests Measurement item Use Terrestrial DMB band(vhf Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators Allow the same output power and broadcast area to the broadcasters perform production and transmission at the same time can receive good signals through a frequency transmit a good signal through 1-2 transmission and relay station ensure CD quality or better voice quality Text, JPEG, video can be provided Broadca ster Mean Mean t Value Diff. KBS-MBC KBS-SBS MBC-SBS KBS 4.33-0.63-1.85 MBC 4.95-0.83-2.44** SBS 5.15-0.20-0.63 KBS 4.48 0.83 2.94** MBC 3.65 1.38 5.01** SBS 3.10 0.55 2.05* KBS 4.85 0.18 0.60 MBC 4.68-0.28-1.00 SBS 5.13-0.45-1.88 KBS 4.68 0.53 1.59 MBC 4.15 0.33 0.93 SBS 4.35-0.20-0.53 KBS 4.00 0.35 1.07 MBC 3.65 0.83 2.38* SBS 3.18 0.48 1.48 KBS 5.28-0.48-1.59 MBC 5.75-0.43-1.43 SBS 5.70 0.05 0.16 KBS 6.05 0.58 1.98 MBC 5.48 0.03 0.12 SBS 6.03-0.55-1.90 KBS 5.68 0.55 2.38* MBC 5.13-0.10-0.47 SBS 5.78-0.65-2.63 KBS 6.00 0.40 1.58 MBC 5.60-0.03-0.11 SBS 6.03-0.43-1.63 KBS 5.25 0.60 1.86 MBC 4.65 0.10 0.32 SBS 5.15-0.50-1.76. DMB KBS, MBC, SBS. FM. 3, KBS KBS SBS. MBC SBS FM KBS DMB. 3,

(JBE Vol. 20, No. 1, January 2015). 1-2 SBS, KBS MBC. 3. 2. KBS, MBC, SBS 2.1 KBS KBS, MBC, SBS. 1-2. CD,. FM KBS MBC KBS., KBS MBC SBS. DAB DAB DMB. 2.2 MBC, MBC KBS, SBS. MBC DMB KBS DMB. FM SBS. MBC KBS SBS. 4. KBS Table 4. Congruency KBS Factors Preferred frequency bands Multiplex Status of broadcasters Frequency utilization efficiency Quality/ service diversity *p<.05, **p<.01, Two-tailed tests Measurement item Use Terrestrial DMB band (VHF Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators Allow the same output power and broadcast area to the broadcasters perform production and transmission at the same time can receive good signals through a frequency transmit a good signal through 1-2 transmission and relay station ensure CD quality or better voice quality Text, JPEG, video can be provided KBS Estimate of KBS-MBC's cognitions KBS Estimate of KBS-SBS's cognitions Mean Mean Diff. t Value Mean Mean Diff. t Value 4.33 4.33-1.00 3.20** 5.33 4.58 4.48 4.48 0.53 1.58 3.95 4.05 4.85 4.85 0.38 1.40 4.48 4.83 4.68 4.68 0.30 1.45 4.38 4.65 4.00 4.00 0.85 2.78** 3.15 3.25 5.28 5.28 0.40 1.42 4.88 4.45 6.05 6.05 0.93 3.84** 5.13 5.28 5.68 5.68 0.58 2.45* 5.10 4.93 6.00 6.00 0.48 2.55* 5.53 5.53 5.25 5.25 0.30 1.74 4.95 5.30-0.25-0.86 0.43 1.38 0.03 0.11 0.03 0.11 0.75 2.28* 0.83 2.98** 0.78 4.37** 0.75 3.66** 0.48 2.77** -0.50-0.24

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) 5. MBC Table 5. Congruency MBC Factors Preferred frequency bands Multiplex Status of broadcasters Frequency utilization efficiency Quality/ service diversity Measurement item Use Terrestrial DMB band (VHF Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators Allow the same output power and broadcast area to the broadcasters Perform production and transmission at the same time Can receive good signals through a frequency Transmit a good signal through 1-2 transmission and relay station *p<.05, **p<.01, Two-tailed tests Ensure CD quality or better voice quality Text, JPEG, video can be provided MBC Estimate of MBC-KBS's cognitions MBC Estimate of MBC-SBS's cognitions Mean Mean Diff. t Value Mean Mean Diff. t Value 4.95 4.95 0.58 1.81 4.38 5.20-0.25-1.01 3.65 3.65-1.53-5.43* 5.18 3.98-0.33-1.22 4.68 4.68 0.18 0.71 4.50 5.33-0.65-3.18** 4.15 4.15-0.43-1.94 4.60 4.40-0.25-1.07 3.65 3.65 0.28 0.89 3.38 3.26 0.39 1.47 5.75 5.75-0.18-0.70 5.93 5.70 0.05 0.22 5.48 5.48 0.25 1.07 5.23 5.73-0.25-0.90 5.13 5.13-0.45-2.42* 5.58 5.40-0.28-1.51 4.65 4.65 0.25 1.35 5.35 5.50 0.10 0.63 5.60 5.60-0.48-2.71** 5.13 5.08-0.43-2.25* 6. SBS Table 6. Congruency SBS Factors Preferred frequency bands Multiplex Status of broadcasters Frequency utilization efficiency Quality/ Service diversity Measurement item Use Terrestrial DMB band (VHF Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators Allow the same output power and broadcast area to the broadcasters Perform production and transmission at the same time Can receive good signals through a frequency Transmit a good signal through 1-2 transmission and relay station *p<.05, **p<.01, Two-tailed tests Ensure CD quality or better voice quality Text, JPEG, video can be provided SBS Estimate of SBS-KBS's cognitions SBS Estimate of SBS-MBC's cognitions Mean Mean Diff t Value Mean Mean Diff. t Value 5.15 5.15 1.10 4.23** 4.05 5.30-0.15-0.55 3.10 3.10-2.18-7.02** 5.28 4.08-0.98-3.59** 5.13 5.13 1.08 3.90** 4.05 4.50 0.63 2.84** 4.35 4.35-0.70-2.06* 5.05 5.10-0.75-2.73** 3.18 3.18 0.05 0.18 3.13 2.93 0.25 1.06 5.70 5.70-0.18-0.67 5.88 6.10-0.40-1.84 6.03 6.03 0.23 1.22 5.80 5.65 0.38 2.83** 5.78 5.78 0.55 2.91** 5.23 5.43 0.35 1.83 6.03 6.03 0.35 1.93 5.68 5.93 0.10 0.68 5.15 5.15 0.28 1.30 4.88 5.00 0.15 0.92

(JBE Vol. 20, No. 1, January 2015) 2.3 SBS SBS KBS MBC. FM KBS ' DMB ' SBS KBS MBC. KBS MBC. MBC. 1~2 KBS. 3. KBS, MBC, SBS 3.1 KBS KBS 7. MBC KBS 6 SBS 3. DMB MBC, SBS KBS KBS 4.48., FM KBS SBS KBS 4. ', ' MBC SBS KBS., CD. 7. KBS Table 7. Accuracy of the KBS of the transmission mode determining factor Factors Preferred frequency bands Multiplex Measurement item Use Terrestrial DMB band (VHF Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators Allow the same output power and broadcast area to the broadcasters Perform production and transmission at the Status of broadcasters same time Frequency utilization efficiency Quality, Service diversity *p<.05, **p<.01, Two-tailed tests Can receive good signals through a frequency Transmit a good signal through 1-2 transmission and relay station Ensure CD quality or better voice quality Text, JPEG, video can be provided MBC Estimate of KBS-MBC's cognitions SBS Estimate of KBS-SBS's cognitions Mean Mean Diff. t Value Mean Mean Diff t Value 4.33 4.33-0.05-0.13 4.38 4.05 0.28 0.738 4.48 4.48-0.70-2.23* 5.18 5.28-0.80-2.51* 4.85 4.85 0.35 1.01 4.50 4.05 0.80 2.43* 4.68 4.68 0.08 0.20 4.60 5.05-0.38-0.98 4.00 4.00 0.63 1.79 3.38 3.13 0.88 2.24* 5.28 5.28-0.65-2.36* 5.93 5.88-0.60-1.93 6.05 6.05 0.83 3.28** 5.23 5.80 0.25 1.06 5.68 5.68 0.10 0.48 5.58 5.23 0.45 1.76 6.00 6.00 0.65 2.69** 5.35 5.68 0.33 1.21 5.25 5.25 0.13 0.40 5.13 4.88 0.38 1.09

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) 8. MBC Table 8. Accuracy of the MBC of the transmission mode determining factor Factors Preferred frequency bands Multiplex Status of broadcasters Frequency utilization efficiency Quality/ Service diversity *p<.05, **p<.01, Two-tailed tests Measurement item Use FM radio broadcast band (88-108MHz) Use Terrestrial DMB band (VHF Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators Allow the same output power and broadcast area to the broadcasters Perform production and transmission at the same time Can receive good signals through a frequency Transmit a good signal through 1-2 transmission and relay station Ensure CD quality or better voice quality Text, JPEG, video can be provided KBS Estimate of MBC-KBS's cognitions SBS Estimate of MBC-SBS's cognitions Mean Mean Diff. t Value Mean Mean Diff. t Value 4.95 4.95-0.38-1.22 5.33 5.30-0.35-1.04 3.65 3.65-0.30-0.99 3.95 4.08-0.43-1.40 4.68 4.68 0.20 0.72 4.48 4.50 0.18 0.58 4.15 4.15-0.23-0.63 4.38 5.10-0.95-2.60* 3.65 3.65 0.50 1.59 3.15 2.93 0.73 2.22* 5.75 5.75 0.88 2.65** 4.88 6.10-0.35-1.26 5.48 5.48 0.35 1.04 5.13 5.65-0.18-0.60 5.13 5.13 0.03 0.09 5.10 5.43-0.30-1.09 5.60 5.60 0.08 0.27 5.53 5.93-0.33-1.18 4.65 4.65-0.30-0.97 4.95 5.00-0.35-1.14 9. SBS Table 9. Accuracy of the SBS of the transmission mode determining factor Factors Preferred frequency bands Multiplex Status of broadcasters Frequency utilization efficiency Quality/ service diversity Measurement item Use Terrestrial DMB band (VHF Ch7-13) & Adjacent bands(76-88mhz) Ensure the position of multiplex operators *p<.05, **p<.01, Two-tailed tests Allow the same output power and broadcast area to the broadcasters Perform production and transmission at the same time Can receive good signals through a frequency Transmit a good signal through 1-2 transmission and relay station Ensure CD quality or better voice quality Text, JPEG, video can be provided KBS Estimate of SBS-KBS's cognitions MBC Estimate of SBS-MBC's cognitions Mean Mean Diff t Value Mean Mean Diff. t Value 5.15 5.15 0.58 1.91 4.58 5.20-0.05-0.17 3.10 3.10-0.96-3.32** 4.05 3.98-0.88-2.96** 5.13 5.13 0.31 1.31 4.83 5.33-0.20-0.81 4.35 4.35-0.31-0.88 4.65 4.40-0.05-0.13 3.18 3.18-0.08-0.23 3.25 3.26-0.08-0.24 5.70 5.70 1.26 3.68** 4.45 5.70 0.00 0.00 6.03 6.03 0.76 3.07** 5.28 5.73 0.30 1.35 5.78 5.78 0.86 3.23** 4.93 5.40 0.38 1.63 6.03 6.03 0.51 1.93 5.53 5.50 0.53 2.08* 5.15 5.15-0.16-0.57 5.30 5.08 0.08 0.29

(JBE Vol. 20, No. 1, January 2015) 3.2 MBC MBC 8,, MBC KBS, SBS. MBC MBC KBS MBC SBS. KBS. 3.3 SBS SBS 9 SBS KBS 6 MBC 3 SBS. DMB SBS KBS MBC SBS. KBS SBS. KBS SBS. 2.,,., KBS, MBC, SBS FM DMB. FM (88~108MHz) DMB (VHF Ch7~13)., KBS FM (88~108MHz) MBC. MBC DMB (VHF Ch7~13). SBS FM 10. Table 10. Key issues of digital transmission Agreement /Congruency.Accuracy Broadcaster Agreement Congruency Accuracy Preferred frequency bands Use FM radio broadcast band Use Terrestrial DMB band Use FM radio broadcast band & Adjacent bands Ensure the position of multiplex operators Multiplex Allow the same output power and broadcast area to the broadcasting station Status of broadcasters Permit the broadcast production and transmission Frequency utilization efficiency Can receive good signals through a frequency Transmit a good signal through 1-2 transmission and relay station Quality/ service diversity Ensure CD quality or better voice quality KBS MBC SBS KBS MBC SBS KBS MBC SBS : Co-orientation, : Non Co-orientation(Critical Factor) Text JPEG video can be provided

1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) 11. Table 11. Consent factors by comparing the frequency band Consent factors Perform production and transmission at the same time FM radio broadcast band (HD-Radio) Selection of Switching frequency band Terrestrial DMB band (DAB+) FM radio broadcast band & Adjacent bands (DRM+) Available Impossible Available Transmit a good signal through 1-2 transmission and relay station Available: By SFN transmitter, maximum distance 20Km Impossible: high frequency transmission characteristics required, many repeaters Available: By SFN transmitter, maximum distance 75 ~ 150Km (88~108MHz). FM DMB. DMB, FM (76~88MHz: VHF Ch5~6).,.... FM 3.,,,,,. 3, FM (88~108MHz) KBS, MBC, SBS 3. MBC, SBS KBS FM. KBS DMB (VHF Ch7~ 13) MBC SBS. FM KBS MBC SBS. KBS SBS..., DMB (VHF Ch7~13) FM (76~88MHz: VHF Ch5~6),, DMB.,.

(JBE Vol. 20, No. 1, January 2015).,. DAB+, HD Radio, DRM+. KBS, MBC, SBS 3.. DAB (DAB, DAB+, T DMB) 3 DAB. 3. HD Radio, DRM+ DAB. 1~2 FM (88-108 MHz), FM (88-108MHz, VHF Ch5-6). SFN HD-Radio 20Km, DRM+ 70~150Km. DRM+... TV,.,. 40.., MBC,, FM. (References) [1] Dong-Yoon Kim, Jae-Young Kim, Hyup Namgung, Field Studies on the Pilot Project Concerning the Digital Switchover of Terrestrial Broadcasting, Journal of Broadcasting and Telecommunications Research, Vol 73, pp9~36, 2010. [2] Korea Communications Commission, Promote introduction briefing of digital radio, Seoul, 2011 [3] Jun-ho hwang, Yong-chan Chung, Dong-gyun Gwak, Yun-hwa Kim, Jeong-uk Mun, Byeong-seon Park, Da-heyung Choi, Policy Sudy on the Development of Radio Broadcasting in the Age of Digital Convergence, Korea Communications Commission, Seoul, 2013. [4] Pyeong-ho Kim, Complex meaning and terrestrial digital TV transmission system problem, Korean Association for Communication and Information Studies, Conference Paper, pp71~96, 2003. [5] Chungbuk University, Next Generation Radio Laboratory of Chungbuk University, Frequency arrangement of the digital radio system by transmission system and the introduction of the promotion briefing Book of digital radio, Cheong-ju, 2011. [6] Sang-gyu Byeon, Hae-ryong Song, Seung-jae Lee, The Study on the Regulation System Reformation for Efficient Digitalization of the Radio Broadcasting, Korea Communications Commission, Seoul, 2012. [7] Korea Radio Promotion Association, Result report of the promotion subcommittee operation of digital radio, Korea Communications Commission, Seoul, 2011. [8] Korea Radio Promotion Association, Result report of digital radio promotion preparatory committee, Ministry of Information and Communication, Seoul, 2007. [9] Sung-Kyu Park, Go-Man Park, A Study on the AM/FM Digital Radio

채수현 외 인 디지털 지상파 라디오 방송의 전송방식 결정요인에 관한 지상파 방송사의 인식차이와 쟁점 요인에 관한 연구 1 : (Su-Hyun Chae et al. : A Study on the Cognitive Differences and Issue Factors of Terrestrial Broadcasters on Transmission System Determinants of Digital Radio Broadcasting) [10] [11] [12] [13] for Practical Use Based on DRM and DRM+, Journal of Broadcasting Engineering, Vol 17, No 6, pp990~1003, 2012. Peyla, P. J., The Structure and Generation of Robust Waveforms for FM, In-Band on-channel Digital Broadcasting, ibiquity Digital Corporation, 2003. Jong-ho Bak, Digital broadcast technology - Digital Radio, Korea Electrics Technology Institute, Mobile terminals research center, Seminar Paper, 2011. Snag-woon Lee, Digital Radio Broadcasting II, Broadcasting & Technology, Vol 196, pp152~159, 2012. McLeod & Chaffee, Sensitization in panel design: A coorientitational experiment. Journalism Quarterly, Vol 45, No 4, pp661~669, 1968. [14] Kim, H.S., Coorientation and communication, In B. Dervin and M.J. Voight(des.), Progress in communication sciences, 7, Norwood, NJ: Ablex Publishing, pp31~54, 1968. [15] Chan-Souk Kim, Wan Soo Lee, Myung-Il Choi, Mutual Understanding and Misunderstanding between Viewers and KBS Employees on TV License Fee Focusing on Co-orientation Model, Journal of Broadcasting and Telecommunications Research, Vol 85, pp68~101, 2013. [16] Dong-jae Shin, An Analysis on the Co-orientation toward Corporate Social Responsibility between Casino Corporation and Stakeholders: A case of the Open Casino Corporation, Department of Tourism Science, The Graduate School of Hanyang University, Seoul, Korea. 저자소개 채수현 - 년 한양대학교 전자통신공학과 학사 년 서울과학기술대학교 정책전문대학원 석사 년 현재 라디오 기술팀 근무 주관심분야 방송 정책 디지털 방송 시스템 1992 : 2014 : IT 1996 ~ : SBS ORCID: http://orcid.org/0000-0002-9258-8109 : IT, 이영주 - 년 이화여자대학교 영어영문학과 학사 년 서강대학교 신문방송학과 대학원 석사 년 이화여자대학교 신문방송학과 대학원 언론학 박사 년 년 호남대학교 신문방송학과 교수 년 현재 서울과학기술대학교 정책전문대학원 교수 주관심분야 디지털 방송 정책 방송산업 정책 1991 : 1998 : 2005 : 2007 ~ 2008 : 2009 ~ : IT ORCID: http://orcid.org/0000-0003-2642-9836 :,, IT 139