보도일시 2015. 11. 02.( 월 ) 12:00 보도자료 배포일시 2015. 11. 02.( 월 ) 09:30 담당부서 담당자 경제통계국서비스업동향과 과장 : 손은락 (042-481-2585) 사무관 : 김태근 ( 소매판매, 2197) 사무관 : 신광현 ( 온라인쇼핑, 2195) 2015 년 9 월 소매판매및온라인쇼핑동향 통계청이작성한 2015년 9월소매판매및온라인쇼핑동향 은 ' 공공누리 ' 출처표시-상업적이용금지조건에따라이용할수있습니다.
일러두기 소매판매액통계는 한국표준산업분류 상의소매업 ( 중분류 47) 과자동차판매업 ( 소분류 451) 중승용차부문의상품판매액을기초로작성한통계입니다. 온라인쇼핑거래액은 PC기반인터넷쇼핑거래액과모바일기반인터넷쇼핑거래액을합산한수치입니다. 온라인쇼핑거래액중모바일거래액은 13년 1/4분기부터구분하였으며, 상품군별모바일거래액은 14년 1/4분기부터구분작성하였습니다. 2014년 1월부터일부상품군을세분화하여작성하였습니다. 의류 패션및관련상품 : 의복, 신발, 가방, 패션용품및액세서리 생활 자동차용품 : 생활 자동차용품, 가구 기타 : 기타, 애완용품 반올림으로인하여본자료내의수치 ( 합계, 구성비, 증감률 ) 는통계표상의세항의숫자를이용하여계산한결과와일치하지않을수있습니다. 본문에수록된자료는통계청홈페이지 (http://kostat.go.kr) 및국가통계포털 (http://kosis.kr) 을통해이용하실수있습니다. 본문에수록된통계자료의최근수치 (2개월) 에는잠정치 (p) 가포함되어있으므로추후수정될수있습니다.
목차 소매판매및온라인쇼핑동향 2 1. 소매판매및온라인쇼핑동향 2 가. 소매판매및온라인쇼핑거래액 2 나. 상품군별거래액 3 2. 소매판매동향 4 3. 온라인쇼핑동향 5 가. 온라인쇼핑거래액 5 나. 상품군별거래액 6 다. 취급상품범위및운영형태별거래액 10 2015 년 3/4 분기소매판매및온라인쇼핑동향 11 통계표 15 1. 소매판매및온라인쇼핑거래액 16 2. 상품군별소매판매액 18 3. 업태별소매판매액 20 4. 온라인쇼핑거래액 22 5. 상품군별온라인쇼핑거래액 24 6. 취급상품범위별온라인쇼핑거래액 32 7. 운영형태별온라인쇼핑거래액 36 부록 조사개요 40
소매판매 및 온라인쇼핑 동향 1. 소매판매 및 온라인쇼핑 동향 가. 소매판매 및 온라인쇼핑 거래액 2015년 9월 소매판매액은 31조 1,310억원으로 전년동월대비 4.1% 증가 온라인쇼핑 거래액은 4조 3,190억원으로 전년동월대비 18.3% 증가 2015년 9월 소매판매에서 온라인쇼핑 거래액 비중은 13.9% 차지 < 소매판매 및 온라인쇼핑 동향 > (단위: 십억원, %) 2014년 구 분 소매판매액(A) - 온라인쇼핑거래액(B) 모바일쇼핑거래액 비중(B/A) 2014년 2015년 p 전년동월(기)비 p 2014년 2015년 9월 8월 9월 359,746 29,904 29,448 31,131 1.7 0.5 4.1 45,302 3,652 4,385 4,319 17.7 12.7 18.3 14,870 1,304 2,026 2,041 126.7 52.9 56.6 12.6 12.2 14.9 13.9 - - - < 소매판매 및 온라인쇼핑 동향 > - 2 - p 8월 9월 p
나. 상품군별거래액 2015년 9월소매판매액은전년동월대비서적및문구 (-6.6%), 신발및가방 (-2.3%), 가전제품 컴퓨터및통신기기 (-2.1%) 는감소하였으나, 음식료품 (14.5%), 화장품 (3.9%), 가구 (3.7%), 의복 (0.6%) 등은증가 온라인쇼핑거래액은전년동월대비음식료품 (48.0%), 화장품 (19.5%), 신발및가방 (19.4%) 등은증가하였으나, 서적및문구 (-15.7%) 는감소 < 소매판매및온라인쇼핑상품군별거래액 > ( 단위 : 십억원, %, %p) 구 분 2014년 9월 2015년 9월 p 전년동월비비중차소매판매소매판매 (B-A) 소매판매온라인온라인비중 (A) 온라인비중 (B) 합계 29,904 3,652 12.2 31,131 4,319 13.9 1.7 4.1 18.3 가전제품 컴퓨터및통신기기 2,902 647 22.3 2,841 702 24.7 2.4-2.1 8.5 가구 376 94 24.9 390 97 25.0 0.0 3.7 3.9 의복 3,969 430 10.8 3,994 500 12.5 1.7 0.6 16.2 신발및가방 1,039 116 11.1 1,015 138 13.6 2.5-2.3 19.4 음식료품 1) 7,110 429 6.0 8,142 635 7.8 1.8 14.5 48.0 화장품 1,430 248 17.3 1,486 296 19.9 2.6 3.9 19.5 서적및문구 460 141 30.7 430 119 27.7-3.0-6.6-15.7 기타상품 2) 12,618 1,548 12.3 12,833 1,833 14.3 2.0 1.7 18.4 1) 온라인쇼핑은농축수산물포함 2) 소매판매는승용차및연료소매포함, 온라인쇼핑은여행및예약서비스, 각종서비스등포함 소매판매에서온라인쇼핑비중이높은상품은서적및문구 (27.7%), 가구 (25.0%), 가전제품 컴퓨터및통신기기 (24.7%) 순 < 소매판매의온라인쇼핑비중 > ( 단위 : %) 가전제품 컴퓨터및통신기기 24.7% 가구 25.0% 전년동월대비비중은화장품 (2.6%p), 신발및가방 (2.5%p), 가전제품 컴퓨터및통신기기 (2.4%p), 음식료품 (1.8%p) 등확대 의복신발및가방음식료품화장품 7.8% 12.5% 13.6% 19.9% 서적및문구 27.7% - 3 -
2. 소매판매동향 2015 년 9 월소매판매액은 31 조 1,310 억원으로전년동월대비 4.1% 증가 소매업태별판매액은전년동월대비전문소매점 (-3.0%), 승용차및연료소매점 (-0.3%) 은감소하였으나, 편의점 (32.8%), 무점포소매 (10.5%), 대형마트 (10.4%), 슈퍼마켓 (7.3%), 백화점 (5.7%) 은증가 < 소매업태별판매액 > ( 단위 : 십억원, %) 2014년 2015년 전년동월 ( 기 ) 비 구분 2014년 9월 8월 p 9월 p 2015년 2014년구성비구성비 8월 p 9월 p 합계 359,746 29,904 100.0 29,448 31,131 100.0 1.7 0.5 4.1 백화점 29,323 2,301 7.7 2,058 2,432 7.8-1.6-3.8 5.7 대형마트 47,497 4,079 13.6 4,007 4,502 14.5 3.5-6.8 10.4 슈퍼마켓 35,351 3,068 10.3 3,231 3,291 10.6 0.8 4.7 7.3 편의점 12,744 1,155 3.9 1,561 1,535 4.9 8.7 36.9 32.8 승용차및연료소매점 91,980 7,445 24.9 7,310 7,426 23.9 2.6-2.2-0.3 전문소매점 101,719 8,567 28.7 7,858 8,311 26.7-1.3-0.6-3.0 무점포소매 41,133 3,288 11.0 3,423 3,634 11.7 7.0 4.8 10.5 업태별판매액구성비를보면전문소매점 (26.7%), 승용차및연료소매점 (23.9%), 대형마트 (14.5%), 무점포소매 (11.7%), 슈퍼마켓 (10.6%), 백화점 (7.8%), 편의점 (4.9%) 순 < 소매업태별판매액구성비 > ( 단위 : 십억원, %) 전년동월대비업태별구성비는편의점 (1.0%p), 대형마트 (0.9%p), 무점포소매 (0.7%p), 슈퍼마켓 (0.3%p), 백화점 (0.1%) 은확대, 전문소매점 (-2.0%p), 승용차및연료소매점 (-1.0%p) 은축소 - 4 -
3. 온라인쇼핑동향 가. 온라인쇼핑거래액 2015년 9월온라인쇼핑거래액은 4조 3,190억원으로전년동월대비 18.3% 증가하였으며, 온라인쇼핑거래액중모바일쇼핑거래액은 2조 410억원으로 56.6% 증가 전월대비온라인쇼핑거래액은 1.5% 감소, 모바일쇼핑거래액은 0.7% 증가 온라인쇼핑거래액중모바일쇼핑거래액비중은 47.2% 차지 < 온라인쇼핑거래액동향 > ( 단위 : 십억원, %) 구 분 2014 년 2015 년증감률 9 월 7 월 8 월 p 9 월 p 전월비전년동월비구성비구성비구성비구성비 총거래액 3,652 100.0 4,749 100.0 4,385 100.0 4,319 100.0-1.5 18.3 모바일거래액 1,304 35.7 2,141 45.1 2,026 46.2 2,041 47.2 0.7 56.6 < 온라인쇼핑거래액동향 > - 5 -
나. 상품군별거래액 상품군별거래액 2015년 9월상품군별온라인쇼핑거래액은전년동월대비꽃 (-23.8%), 사무 문구 (-16.7%), 서적 (-15.4%), 음반 비디오 악기 (-7.2%) 등은감소한반면, 농축수산물 (60.4%), 음 식료품 (44.1%), 애완용품 (29.8%), 생활 자동차용품 (26.0%) 등은증가 - 전월대비농축수산물 (50.5%), 음 식료품 (20.7%), 신발 (18.4%), 의복 (17.0%) 등은증가한반면, 여행및예약서비스 (-23.2%), 가전 전자 통신기기 (-12.4%), 꽃 (-10.3%), 서적 (-8.4%) 등은감소 구 분 < 상품군별온라인쇼핑거래액 > 2014 년 2015 년증감률 ( 단위 : 십억원, %) 9 월 8 월 p 9 월 p 전월비전년동월비 온라인 모바일 온라인 모바일 온라인 모바일 온라인모바일 온라인 모바일 총거래액 3,652 1,304 4,385 2,026 4,319 2,041-1.5 0.7 18.3 56.6 컴퓨터및주변기기 262 45 282 73 267 68-5.4-6.8 1.8 50.6 가전 전자 통신기기 380 110 491 196 430 178-12.4-9.0 13.3 62.1 소프트웨어 5 0 5 1 5 1-3.1-8.9-7.0 34.2 서적 101 20 93 24 86 21-8.4-13.2-15.4 5.1 사무 문구 40 5 33 8 33 8 1.0 0.2-16.7 46.8 음반 비디오 악기 13 3 12 4 12 4-1.6 4.7-7.2 52.6 의복 365 155 369 215 432 246 17.0 14.3 18.5 58.7 신발 64 26 63 35 75 43 18.4 21.6 17.1 66.0 가방 52 20 64 34 63 34-1.0 0.0 22.3 74.3 패션용품및액세서리 65 26 72 38 68 36-5.6-5.6 3.7 40.1 스포츠 레저용품 151 50 161 66 156 65-3.5-0.6 3.3 30.5 화장품 248 109 263 153 296 161 12.8 4.9 19.5 47.4 아동 유아용품 174 83 201 122 213 131 6.1 7.9 22.2 58.3 음 식료품 326 135 390 210 470 233 20.7 11.3 44.1 72.5 농축수산물 103 33 109 54 165 67 50.5 24.6 60.4 103.8 생활 자동차용품 353 146 433 228 444 238 2.5 4.5 26.0 62.9 가구 94 29 100 41 97 41-2.5-0.3 3.9 38.8 애완용품 16 6 21 11 21 11 0.8 5.7 29.8 96.4 꽃 3 0 2 1 2 1-10.3-21.7-23.8 73.7 여행및예약서비스 666 231 992 393 762 326-23.2-17.2 14.4 40.9 각종서비스및기타 173 70 228 120 222 127-2.8 6.2 28.8 80.4-6 -
< 상품군별온라인쇼핑거래액전년동월비 > - 7 -
상품군별거래액구성비 2015년 9월상품군별온라인쇼핑거래액구성비는전년동월대비음 식료품 (2.0%p), 농축수산물 (1.0%p), 생활 자동차용품 (0.6%p) 등은확대, 컴퓨터및주변기기 (-1.0%p), 서적 (-0.8%p), 여행및예약서비스 (-0.6%p), 스포츠 레저용품 (-0.5%p) 등은축소 - 전월대비음 식료품 (2.0%p), 의복 (1.6%p), 농축수산물 (1.3%p), 화장품 (0.9%p) 등은확대, 여행및예약서비스 (-5.0%p), 가전 전자 통신기기 (-1.2%p), 컴퓨터및주변기기 (-0.2%p) 등은축소 구 분 < 상품군별온라인쇼핑거래액구성비 > 2014 년 2015 년증감 ( 단위 : %, %p) 9 월 8 월 p 9 월 p 전월비차전년동월비차 온라인 모바일 온라인 모바일 온라인 모바일 온라인모바일 온라인 모바일 합계 100.0 100.0 100.0 100.0 100.0 100.0 - - - - 컴퓨터및주변기기 7.2 3.5 6.4 3.6 6.2 3.3-0.2-0.3-1.0-0.2 가전 전자 통신기기 10.4 8.4 11.2 9.7 10.0 8.7-1.2-1.0-0.4 0.3 소프트웨어 0.1 0.0 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 서적 2.8 1.5 2.1 1.2 2.0 1.0-0.1-0.2-0.8-0.5 사무 문구 1.1 0.4 0.8 0.4 0.8 0.4 0.0 0.0-0.3 0.0 음반 비디오 악기 0.4 0.2 0.3 0.2 0.3 0.2 0.0 0.0-0.1 0.0 의복 10.0 11.9 8.4 10.6 10.0 12.1 1.6 1.5 0.0 0.2 신발 1.7 2.0 1.4 1.7 1.7 2.1 0.3 0.4 0.0 0.1 가방 1.4 1.5 1.5 1.7 1.5 1.7 0.0 0.0 0.1 0.2 패션용품및액세서리 1.8 2.0 1.6 1.9 1.6 1.8 0.0-0.1-0.2-0.2 스포츠 레저용품 4.1 3.8 3.7 3.2 3.6 3.2-0.1 0.0-0.5-0.6 화장품 6.8 8.4 6.0 7.6 6.9 7.9 0.9 0.3 0.1-0.5 아동 유아용품 4.8 6.4 4.6 6.0 4.9 6.4 0.3 0.4 0.1 0.0 음 식료품 8.9 10.4 8.9 10.3 10.9 11.4 2.0 1.1 2.0 1.0 농축수산물 2.8 2.5 2.5 2.7 3.8 3.3 1.3 0.6 1.0 0.8 생활 자동차용품 9.7 11.2 9.9 11.3 10.3 11.7 0.4 0.4 0.6 0.5 가구 2.6 2.3 2.3 2.0 2.3 2.0 0.0 0.0-0.3-0.3 애완용품 0.4 0.4 0.5 0.5 0.5 0.6 0.0 0.1 0.1 0.2 꽃 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0-0.1 0.0 여행및예약서비스 18.2 17.7 22.6 19.4 17.6 16.0-5.0-3.4-0.6-1.7 각종서비스및기타 4.7 5.4 5.2 5.9 5.1 6.2-0.1 0.3 0.4 0.8-8 -
< 상품군별 온라인쇼핑 거래액 구성비 > (단위: 십억원, %) < 상품군별 모바일쇼핑 거래액 구성비 > (단위: 십억원, %) - 9 -
다. 취급상품범위및운영형태별거래액 취급상품범위별온라인쇼핑거래액은전년동월대비종합몰 18.4%, 전문몰 17.7% 증가 - 전월대비전문몰 6.1% 감소 운영형태별온라인쇼핑거래액은전년동월대비 online업체 17.7%, on/offline병행업체 19.2% 증가 - 전월대비 online 업체 3.7% 감소, on/offline 병행업체 2.1% 증가 < 취급상품범위및운영형태별거래액동향 > ( 단위 : 십억원, %) 2014 년 2015 년증감률 구 분 9 월 8 월 p 9 월 p 전월비전년동월비구성비구성비구성비 총거래액 3,652 100.0 4,385 100.0 4,319 100.0-1.5 18.3 취급상품범위별 종합몰 1) 2,784 76.2 3,296 75.2 3,297 76.3 0.0 18.4 전문몰 2) 868 23.8 1,089 24.8 1,022 23.7-6.1 17.7 운영형태별 online 3) 2,238 61.3 2,734 62.4 2,634 61.0-3.7 17.7 on/offline 병행 4) 1,415 38.7 1,651 37.6 1,686 39.0 2.1 19.2 주1) 인터넷상에서취급하는상품군이다양하게구성되어여러종류의상품을일괄구매할수있는온라인쇼핑몰주2) 인터넷상에서하나의상품군또는주된상품군만을구성하여판매하는온라인쇼핑몰주3) 컴퓨터및네트워크기반 ( 온라인 ) 을통해서만상품및서비스를최종소비자에게판매하는경우주4) 온라인뿐만아니라기존의상거래방식을병행하여상품및서비스를최종소비자에게판매하는경우 - 10 -
2015 년 3/4 분기소매판매및온라인쇼핑동향 1. 소매판매및온라인쇼핑동향 2015년 3/4분기소매판매액은 90조 7,730억원으로전년동분기대비 1.8% 증가 온라인쇼핑거래액은 13조 4,530억원으로전년동분기대비 17.2% 증가 전분기대비소매판매거래액은 0.2%, 온라인쇼핑거래액은 4.4% 증가 < 소매판매및온라인쇼핑동향 > ( 단위 : 십억원, %) 2014 년 2015 년증감률 구 분 소매판매 3/4 분기 2/4 분기 3/4 분기 p 소매판매온라인 소매소매온라인비중판매온라인비중판매온라인비중전분기비전년동분기비전분기비전년동분기비 합계 89,200 11,482 12.9 90,623 12,886 14.2 90,773 13,453 14.8 0.2 1.8 4.4 17.2 가전제품 컴퓨터및통신기기 9,147 2,072 22.7 9,042 2,229 24.7 9,421 2,374 25.2 4.2 3.0 6.5 14.6 가구 1,122 272 24.2 1,245 307 24.7 1,212 299 24.7-2.7 8.0-2.6 10.2 의복 11,112 1,263 11.4 12,680 1,660 13.1 10,993 1,477 13.4-13.3-1.1-11.0 16.9 신발및가방 2,972 358 12.0 3,092 447 14.4 2,786 409 14.7-9.9-6.3-8.4 14.3 음식료품 1) 20,918 1,279 6.1 20,301 1,521 7.5 22,250 1,662 7.5 9.6 6.4 9.2 30.0 화장품 4,144 662 16.0 4,144 815 19.7 3,949 828 21.0-4.7-4.7 1.6 25.1 서적및문구 1,419 436 30.7 1,242 356 28.7 1,343 386 28.7 8.1-5.3 8.3-11.5 기타상품 2) 38,366 5,142 13.4 38,876 5,550 14.3 38,819 6,018 15.5-0.1 1.2 8.4 17.0 1) 온라인쇼핑은농축수산물포함 2) 소매판매는승용차및연료소매포함, 온라인쇼핑은여행및예약서비스, 각종서비스등포함 - 11 -
2. 소매판매동향 2015년 3/4분기소매판매액은 90조 7,730억원으로전년동분기대비 1.8% 증가 소매업태별판매액은전년동분기대비편의점 (34.4%), 무점포소매 (8.4%) 등은증가하였으나, 전문소매점 (-2.3%), 승용차및연료소매점 (-1.7%) 등은감소 < 소매업태별판매액 > ( 단위 : 십억원, %) 구 분 2014년 2015년증감률 3/4분기 2/4분기 3/4분기 p 전분기비전년구성비구성비구성비동분기비 합계 89,200 100.0 90,623 100.0 90,773 100.0 0.2 1.8 백화점 6,564 7.4 6,992 7.7 6,614 7.3-5.4 0.8 대형마트 12,309 13.8 11,815 13.0 12,295 13.5 4.1-0.1 슈퍼마켓 9,223 10.3 9,096 10.0 9,688 10.7 6.5 5.0 편의점 3,428 3.8 4,251 4.7 4,608 5.1 8.4 34.4 승용차및연료소매점 22,927 25.7 22,420 24.7 22,535 24.8 0.5-1.7 전문소매점 24,707 27.7 25,053 27.6 24,144 26.6-3.6-2.3 무점포소매 10,042 11.3 10,996 12.1 10,890 12.0-1.0 8.4-12 -
3. 온라인쇼핑동향 2015년 3/4분기온라인쇼핑거래액은 13조 4,530억원으로전년동분기대비 17.2% 증가하였으며, 온라인쇼핑거래액중모바일쇼핑거래액은 6조 2,080억원으로 58.0% 증가 전년동분기대비애완용품 (30.1%), 음 식료품 (30.0%), 농축수산물 (29.7%) 등은증가한반면, 꽃 (-20.1%), 서적 (-12.7%), 사무 문구 (-7.6%) 등은감소 온라인쇼핑거래액중모바일쇼핑거래액비중은 46.1% 차지 구 분 < 상품군별온라인쇼핑거래액 > 2014 년 2015 년증감률 ( 단위 : 십억원, %) 3/4 분기 2/4 분기 3/4 분기 p 전분기비전년동분기비 온라인 모바일 온라인 모바일 온라인 모바일 온라인모바일 온라인 모바일 총거래액 11,482 3,930 12,886 5,713 13,453 6,208 4.4 8.7 17.2 58.0 컴퓨터및주변기기 806 137 838 198 857 217 2.2 9.3 6.3 58.4 가전 전자 통신기기 1,252 351 1,377 514 1,503 588 9.2 14.4 20.0 67.4 소프트웨어 14 1 14 2 14 2-1.2 27.2 5.4 74.0 서적 326 61 248 56 285 69 14.9 23.9-12.7 13.8 사무 문구 110 15 108 24 101 24-6.5-1.0-7.6 60.2 음반 비디오 악기 38 8 39 9 38 13-1.9 39.4-0.6 57.1 의복 1,064 446 1,430 775 1,255 720-12.2-7.1 17.9 61.4 신발 193 75 266 144 217 122-18.6-15.8 12.1 61.2 가방 164 61 180 90 192 103 6.5 14.2 16.9 69.9 패션용품및액세서리 199 75 230 116 222 117-3.5 1.1 11.9 55.7 스포츠 레저용품 498 159 539 225 532 220-1.3-2.0 6.9 38.5 화장품 662 276 815 438 828 459 1.6 4.7 25.1 66.0 아동 유아용품 524 237 679 398 644 388-5.2-2.5 23.0 64.1 음 식료품 973 381 1,174 601 1,265 655 7.7 9.1 30.0 72.0 농축수산물 306 94 347 156 397 179 14.4 14.8 29.7 91.1 생활 자동차용품 1,056 414 1,289 638 1,327 700 2.9 9.6 25.7 69.2 가구 272 80 307 114 299 122-2.6 6.6 10.2 52.1 애완용품 50 17 63 30 66 34 4.3 11.0 30.1 100.2 꽃 8 1 10 4 6 2-39.6-43.2-20.1 89.2 여행및예약서비스 2,384 801 2,308 854 2,738 1,101 18.6 29.0 14.8 37.6 각종서비스및기타 584 240 622 325 667 372 7.3 14.3 14.3 55.1-13 -
통계표 1. 소매판매및온라인쇼핑거래액 16 2. 상품군별소매판매액 18 3. 업태별소매판매액 20 4. 온라인쇼핑거래액 22 5. 상품군별온라인쇼핑거래액 24 6. 취급상품범위별온라인쇼핑거래액 32 7. 운영형태별온라인쇼핑거래액 36-15 -
1. 소매판매및온라인쇼핑거래액 구분 가전제품 컴퓨터및통신기기가구의복신발및가방 소매판매소매판매소매판매소매판매온라인온라인온라인온라인모바일모바일모바일모바일 2014 36,450 8,434 1,859 4,677 1,119 313 51,602 5,878 2,368 12,182 1,469 557 2014.1/4 9,261 2,036 365 1,175 284 66 12,327 1,327 433 2,864 341 111 2/4 8,897 1,997 397 1,154 266 70 12,783 1,381 521 3,056 357 127 3/4 9,147 2,072 489 1,122 272 80 11,112 1,263 521 2,972 358 136 4/4 9,145 2,329 609 1,226 297 97 15,381 1,907 893 3,290 413 182 2015.1/4 9,058 2,261 658 1,232 325 116 12,273 1,479 728 2,987 385 178 2/4 9,042 2,229 714 1,245 307 114 12,680 1,660 891 3,092 447 235 3/4p 9,421 2,374 807 1,212 299 122 10,993 1,477 837 2,786 409 225 2014. 1 3,109 636 112 368 86 21 4,174 420 126 897 98 31 2 3,202 696 122 380 95 20 3,675 423 131 924 117 36 3 2,949 704 131 426 103 26 4,478 483 175 1,043 126 45 4 2,536 660 118 390 93 24 4,328 490 181 1,012 122 41 5 3,124 660 133 387 90 23 4,583 457 170 1,086 119 42 6 3,237 677 145 377 84 23 3,871 434 169 957 116 44 7 3,260 744 173 371 86 24 3,689 447 179 959 129 48 8 2,985 682 161 375 92 27 3,454 386 162 974 113 43 9 2,902 647 156 376 94 29 3,969 430 181 1,039 116 45 10 2,711 722 182 424 101 31 4,745 561 250 1,096 125 52 11 3,193 769 201 404 95 30 5,250 641 296 1,073 132 58 12 3,241 837 225 397 101 36 5,386 706 348 1,121 156 71 2015. 1 3,084 777 220 399 105 37 4,112 520 251 925 128 60 p 는잠정치임 2 2,918 683 200 373 97 35 3,792 416 206 984 119 55 3 3,057 800 238 460 123 44 4,368 544 271 1,077 137 64 4 2,909 727 222 425 105 37 4,415 561 290 1,086 146 73 5 3,107 696 229 422 98 37 4,762 556 304 1,190 152 81 6 3,025 806 263 398 105 40 3,503 543 297 816 148 81 7 3,355 895 290 410 102 40 3,639 536 301 872 144 78 8p 3,225 778 269 412 100 41 3,359 441 254 899 127 69 9p 2,841 702 247 390 97 41 3,994 500 282 1,015 138 77-16 -
음식료품화장품서적및문구기타상품 ( 단위 : 십억원 ) 소매판매소매판매소매판매소매판매온라인온라인온라인온라인모바일모바일모바일모바일 79,169 4,782 1,644 16,286 2,669 1,038 5,825 1,751 283 153,555 19,200 6,807 19,721 1,175 306 3,941 608 193 1,640 485 60 36,623 4,225 1,288 19,337 1,084 342 3,931 621 221 1,324 369 52 38,958 4,517 1,479 20,918 1,279 474 4,144 662 276 1,419 436 76 38,366 5,142 1,876 19,194 1,244 522 4,270 778 348 1,442 461 95 39,607 5,317 2,164 20,278 1,482 674 4,395 837 406 1,547 440 94 35,593 5,236 2,240 20,301 1,521 756 4,144 815 438 1,242 356 81 38,876 5,550 2,484 22,250 1,662 834 3,949 828 459 1,343 386 94 38,819 6,018 2,831 7,639 474 107 1,351 202 60 496 151 18 12,258 1,473 437 5,662 343 93 1,261 197 62 505 154 18 11,513 1,334 403 6,420 358 106 1,329 210 71 639 180 25 12,852 1,418 448 6,183 359 108 1,278 208 67 466 134 18 12,865 1,464 468 6,650 360 122 1,385 215 77 441 119 17 13,206 1,539 498 6,504 364 113 1,267 198 77 417 116 17 12,886 1,513 513 6,709 388 141 1,329 208 84 494 154 26 13,175 1,784 626 7,099 461 165 1,385 206 83 465 140 25 12,573 1,809 660 7,110 429 168 1,430 248 109 460 141 25 12,618 1,548 590 6,391 395 160 1,432 255 101 429 136 26 13,071 1,659 634 6,238 392 165 1,387 242 114 487 180 40 12,923 1,708 700 6,566 457 197 1,451 280 133 526 146 30 13,613 1,950 830 6,443 480 227 1,466 289 137 475 145 31 11,984 1,869 800 7,361 523 227 1,462 260 122 455 128 29 10,842 1,603 680 6,474 478 220 1,467 288 147 618 168 34 12,768 1,763 760 6,503 490 237 1,416 281 146 444 128 29 12,641 1,842 807 7,022 469 235 1,497 266 146 400 108 23 13,031 1,895 848 6,775 563 285 1,232 268 146 398 120 29 13,204 1,813 829 6,972 528 270 1,196 269 145 470 141 33 13,280 2,133 983 7,136 499 264 1,267 263 153 443 126 32 12,707 2,052 944 8,142 635 301 1,486 296 161 430 119 29 12,833 1,833 904-17 -
2-1. 상품군별소매판매액 구분계 가전제품 컴퓨터및통신기기 가구의복신발및가방 음식료품화장품서적및문구 ( 단위 : 십억원 ) 기타상품승용차 연료소매 2012 350,006 39,905 4,577 47,783 10,888 76,469 14,129 5,972 150,284 89,570 2013 353,642 38,531 4,559 50,680 11,791 77,826 14,957 5,725 149,574 89,608 2014 359,746 36,450 4,677 51,602 12,182 79,169 16,286 5,825 153,555 91,980 2012.1/4 84,649 9,617 1,159 11,362 2,517 18,789 3,546 1,669 35,991 21,350 2/4 87,181 9,560 1,167 11,996 2,855 18,490 3,519 1,446 38,148 22,616 3/4 86,828 10,537 1,060 10,044 2,567 20,703 3,420 1,416 37,082 22,007 4/4 91,348 10,192 1,191 14,381 2,950 18,486 3,644 1,441 39,064 23,597 2013.1/4 85,322 9,372 1,124 12,231 2,823 18,920 3,639 1,641 35,573 21,483 2/4 87,682 9,622 1,142 12,566 2,976 18,708 3,684 1,336 37,648 22,398 3/4 87,839 9,640 1,075 10,657 2,819 21,020 3,804 1,386 37,439 22,384 4/4 92,799 9,897 1,219 15,226 3,173 19,178 3,830 1,362 38,914 23,342 2014.1/4 87,552 9,261 1,175 12,327 2,864 19,721 3,941 1,640 36,623 22,083 2/4 89,440 8,897 1,154 12,783 3,056 19,337 3,931 1,324 38,958 23,499 3/4 89,200 9,147 1,122 11,112 2,972 20,918 4,144 1,419 38,366 22,927 4/4 93,555 9,145 1,226 15,381 3,290 19,194 4,270 1,442 39,607 23,472 2015.1/4 87,363 9,058 1,232 12,273 2,987 20,278 4,395 1,547 35,593 20,485 2/4 90,623 9,042 1,245 12,680 3,092 20,301 4,144 1,242 38,876 22,420 3/4p 90,773 9,421 1,212 10,993 2,786 22,250 3,949 1,343 38,819 22,535 2014. 1 30,293 3,109 368 4,174 897 7,639 1,351 496 12,258 7,409 2 27,121 3,202 380 3,675 924 5,662 1,261 505 11,513 6,916 3 30,137 2,949 426 4,478 1,043 6,420 1,329 639 12,852 7,758 4 29,060 2,536 390 4,328 1,012 6,183 1,278 466 12,865 7,836 5 30,862 3,124 387 4,583 1,086 6,650 1,385 441 13,206 7,883 6 29,517 3,237 377 3,871 957 6,504 1,267 417 12,886 7,780 7 29,986 3,260 371 3,689 959 6,709 1,329 494 13,175 8,008 8 29,310 2,985 375 3,454 974 7,099 1,385 465 12,573 7,473 9 29,904 2,902 376 3,969 1,039 7,110 1,430 460 12,618 7,445 10 30,299 2,711 424 4,745 1,096 6,391 1,432 429 13,071 7,708 11 30,955 3,193 404 5,250 1,073 6,238 1,387 487 12,923 7,710 12 32,301 3,241 397 5,386 1,121 6,566 1,451 526 13,613 8,055 2015. 1 28,889 3,084 399 4,112 925 6,443 1,466 475 11,984 7,075 2 28,187 2,918 373 3,792 984 7,361 1,462 455 10,842 6,071 3 30,288 3,057 460 4,368 1,077 6,474 1,467 618 12,768 7,339 4 29,840 2,909 425 4,415 1,086 6,503 1,416 444 12,641 7,226 5 31,431 3,107 422 4,762 1,190 7,022 1,497 400 13,031 7,339 6 29,352 3,025 398 3,503 816 6,775 1,232 398 13,204 7,854 7 30,195 3,355 410 3,639 872 6,972 1,196 470 13,280 7,799 8p 29,448 3,225 412 3,359 899 7,136 1,267 443 12,707 7,310 9p 31,131 2,841 390 3,994 1,015 8,142 1,486 430 12,833 7,426 p 는잠정치임 - 18 -
2-2. 상품군별소매판매액 ( 전년동월 ( 기 ) 비 ) 구분계 가전제품 컴퓨터및통신기기 가구의복신발및가방 음식료품화장품서적및문구 ( 단위 : %) 기타상품승용차 연료소매 2012 4.3 3.3 1.3 4.0 12.8 6.6 5.4-4.6 3.4 4.2 2013 1.0-3.4-0.4 6.1 8.3 1.8 5.9-4.1-0.5 0.0 2014 1.7-5.4 2.6 1.8 3.3 1.7 8.9 1.8 2.7 2.6 2012.1/4 5.8 4.7 2.4 5.8 13.6 9.0 6.1-4.5 4.6 4.8 2/4 4.0-2.3 2.4 3.3 16.4 6.5 4.9-3.9 4.1 4.6 3/4 3.6 8.5-2.1 1.0 12.0 6.6 6.0-5.5 1.3 1.3 4/4 4.0 2.4 2.4 5.4 9.6 4.5 4.4-4.6 3.5 6.0 2013.1/4 0.8-2.5-3.1 7.6 12.2 0.7 2.6-1.7-1.2 0.6 2/4 0.6 0.7-2.2 4.8 4.2 1.2 4.7-7.6-1.3-1.0 3/4 1.2-8.5 1.4 6.1 9.8 1.5 11.2-2.1 1.0 1.7 4/4 1.6-2.9 2.4 5.9 7.6 3.7 5.1-5.5-0.4-1.1 2014.1/4 2.6-1.2 4.5 0.8 1.5 4.2 8.3-0.1 3.0 2.8 2/4 2.0-7.5 1.1 1.7 2.7 3.4 6.7-0.9 3.5 4.9 3/4 1.5-5.1 4.5 4.3 5.4-0.5 8.9 2.4 2.5 2.4 4/4 0.8-7.6 0.5 1.0 3.7 0.1 11.5 5.9 1.8 0.6 2015.1/4-0.2-2.2 4.9-0.4 4.3 2.8 11.5-5.7-2.8-7.2 2/4 1.3 1.6 7.9-0.8 1.2 5.0 5.4-6.2-0.2-4.6 3/4p 1.8 3.0 8.0-1.1-6.3 6.4-4.7-5.3 1.2-1.7 2014. 1 6.0-3.2 3.5-0.1 3.0 22.8 11.3-2.5 1.9 1.2 2-0.7 4.0 9.4 0.5 1.3-14.2 6.7 1.6 4.4 5.4 3 2.4-4.3 1.3 1.8 0.4 5.3 6.8 0.6 2.7 2.1 4 1.5-14.4-0.1 4.4 7.5 2.8 6.8-2.8 2.9 4.4 5 2.5-3.8 0.7 1.7 2.5 4.7 6.0 0.4 2.9 4.0 6 2.1-5.1 2.8-1.0-1.8 2.5 7.4-0.1 4.7 6.4 7 1.3-7.9 4.3 1.4 0.9 3.4 7.3 2.3 2.0 2.3 8 2.7-6.8 5.1 10.8 9.3 3.9 11.7 1.3 1.1-0.2 9 0.7 0.1 4.0 1.7 6.2-7.7 7.9 3.7 4.4 5.3 10-0.3-16.9 3.2 3.1 8.1-1.1 14.5 2.0 0.8-0.9 11-0.1-4.9-0.9-2.6 2.8-0.4 10.3 16.3 0.5 0.0 12 2.9-1.1-0.7 2.9 0.5 1.8 9.8 0.6 4.1 2.6 2015. 1-4.6-0.8 8.3-1.5 3.1-15.7 8.5-4.2-2.2-4.5 2 3.9-8.9-1.9 3.2 6.6 30.0 16.0-10.0-5.8-12.2 3 0.5 3.6 7.9-2.5 3.2 0.8 10.4-3.4-0.7-5.4 4 2.7 14.7 8.8 2.0 7.3 5.2 10.8-4.7-1.7-7.8 5 1.8-0.5 9.1 3.9 9.6 5.6 8.0-9.3-1.3-6.9 6-0.6-6.6 5.7-9.5-14.7 4.2-2.8-4.5 2.5 1.0 7 0.7 2.9 10.6-1.3-9.0 3.9-10.0-4.8 0.8-2.6 8p 0.5 8.0 9.7-2.8-7.7 0.5-8.5-4.7 1.1-2.2 9p 4.1-2.1 3.7 0.6-2.3 14.5 3.9-6.6 1.7-0.3 p는잠정치임 - 19 -
3-1. 업태별소매판매액 구분계백화점대형마트슈퍼마켓편의점승용차및연료소매점 전문소매점 ( 단위 : 십억원 ) 무점포소매 2012 350,006 29,056 44,838 34,006 10,884 89,570 105,794 35,859 2013 353,642 29,800 45,905 35,066 11,728 89,608 103,108 38,427 2014 359,746 29,323 47,497 35,351 12,744 91,980 101,719 41,133 2012.1/4 84,649 7,061 11,202 8,058 2,357 21,350 25,944 8,677 2/4 87,181 7,102 10,791 8,422 2,746 22,616 26,734 8,770 3/4 86,828 6,364 11,708 9,303 3,004 22,007 25,740 8,703 4/4 91,348 8,528 11,137 8,223 2,778 23,597 27,375 9,709 2013.1/4 85,322 7,284 11,075 8,475 2,577 21,483 25,314 9,114 2/4 87,682 7,303 11,002 8,617 2,985 22,398 25,836 9,539 3/4 87,839 6,528 12,219 9,486 3,212 22,384 24,677 9,333 4/4 92,799 8,684 11,609 8,488 2,954 23,342 27,281 10,440 2014.1/4 87,552 7,408 11,602 8,657 2,780 22,083 25,197 9,826 2/4 89,440 7,197 11,571 8,886 3,194 23,499 25,143 9,949 3/4 89,200 6,564 12,309 9,223 3,428 22,927 24,707 10,042 4/4 93,555 8,154 12,015 8,585 3,342 23,472 26,672 11,315 2015.1/4 87,363 7,153 12,021 8,624 3,250 20,485 25,148 10,683 2/4 90,623 6,992 11,815 9,096 4,251 22,420 25,053 10,996 3/4p 90,773 6,614 12,295 9,688 4,608 22,535 24,144 10,890 2014. 1 30,293 2,607 4,300 3,237 924 7,409 8,545 3,271 2 27,121 2,214 3,358 2,556 853 6,916 8,119 3,105 3 30,137 2,587 3,944 2,864 1,002 7,758 8,534 3,449 4 29,060 2,379 3,658 2,836 1,003 7,836 8,006 3,342 5 30,862 2,605 4,090 3,030 1,098 7,883 8,827 3,329 6 29,517 2,213 3,823 3,020 1,093 7,780 8,310 3,279 7 29,986 2,124 3,932 3,069 1,133 8,008 8,234 3,487 8 29,310 2,139 4,298 3,086 1,140 7,473 7,906 3,267 9 29,904 2,301 4,079 3,068 1,155 7,445 8,567 3,288 10 30,299 2,509 3,924 2,890 1,116 7,708 8,562 3,592 11 30,955 2,750 3,946 2,767 1,061 7,710 9,003 3,718 12 32,301 2,895 4,145 2,928 1,165 8,055 9,107 4,005 2015. 1 28,889 2,425 3,773 2,771 977 7,075 8,211 3,657 2 28,187 2,327 4,248 3,006 1,023 6,071 8,240 3,271 3 30,288 2,400 4,000 2,847 1,250 7,339 8,698 3,754 4 29,840 2,382 3,964 2,849 1,313 7,226 8,481 3,626 5 31,431 2,672 4,441 3,091 1,466 7,339 8,882 3,539 6 29,352 1,939 3,411 3,155 1,471 7,854 7,690 3,831 7 30,195 2,123 3,787 3,166 1,513 7,799 7,974 3,833 8p 29,448 2,058 4,007 3,231 1,561 7,310 7,858 3,423 9p 31,131 2,432 4,502 3,291 1,535 7,426 8,311 3,634 p는잠정치임 - 20 -
3-2. 업태별소매판매액 ( 전년동월 ( 기 ) 비 ) 구분계백화점대형마트슈퍼마켓편의점승용차및연료소매점 전문소매점 ( 단위 : %) 무점포소매 2012 4.3 5.4 6.3 4.8 18.3 4.2 0.0 11.1 2013 1.0 2.6 2.4 3.1 7.8 0.0-2.5 7.2 2014 1.7-1.6 3.5 0.8 8.7 2.6-1.3 7.0 2012.1/4 5.8 4.7 8.7 7.1 21.7 4.8 2.8 10.3 2/4 4.0 5.3 6.3 4.4 19.5 4.6-1.2 10.7 3/4 3.6 4.6 5.3 5.1 18.9 1.3 0.3 11.5 4/4 4.0 6.8 4.9 2.7 13.8 6.0-1.8 11.9 2013.1/4 0.8 3.2-1.1 5.2 9.3 0.6-2.4 5.0 2/4 0.6 2.8 2.0 2.3 8.7-1.0-3.4 8.8 3/4 1.2 2.6 4.4 2.0 6.9 1.7-4.1 7.2 4/4 1.6 1.8 4.2 3.2 6.3-1.1-0.3 7.5 2014.1/4 2.6 1.7 4.8 2.1 7.9 2.8-0.5 7.8 2/4 2.0-1.5 5.2 3.1 7.0 4.9-2.7 4.3 3/4 1.5 0.5 0.7-2.8 6.7 2.4 0.1 7.6 4/4 0.8-6.1 3.5 1.1 13.1 0.6-2.2 8.4 2015.1/4-0.2-3.4 3.6-0.4 16.9-7.2-0.2 8.7 2/4 1.3-2.8 2.1 2.4 33.1-4.6-0.4 10.5 3/4p 1.8 0.8-0.1 5.0 34.4-1.7-2.3 8.4 2014. 1 6.0 7.0 21.1 17.2 10.5 1.2 0.8 1.8 2-0.7-1.4-10.7-13.6 5.7 5.4-0.7 11.4 3 2.4-0.6 4.7 4.0 7.4 2.1-1.5 10.8 4 1.5-1.7 5.7 3.2 6.3 4.4-5.0 6.7 5 2.5 1.5 8.4 4.2 7.8 4.0-1.9 1.6 6 2.1-4.5 1.4 2.0 6.9 6.4-1.1 4.7 7 1.3 2.7 1.1 1.0 7.7 2.3-2.4 5.8 8 2.7 6.9 7.8-2.5 3.1-0.2 1.5 9.3 9 0.7-6.4-6.1-6.5 9.5 5.3 1.4 7.9 10-0.3-4.4 4.8 0.9 7.0-0.9-3.8 4.3 11-0.1-9.6 3.0-1.6 11.5 0.0-2.0 7.3 12 2.9-4.1 2.7 4.2 21.3 2.6-0.9 13.4 2015. 1-4.6-7.0-12.3-14.4 5.7-4.5-3.9 11.8 2 3.9 5.1 26.5 17.6 19.9-12.2 1.5 5.3 3 0.5-7.2 1.4-0.6 24.7-5.4 1.9 8.8 4 2.7 0.1 8.4 0.5 30.8-7.8 5.9 8.5 5 1.8 2.5 8.6 2.0 33.5-6.9 0.6 6.3 6-0.6-12.4-10.8 4.5 34.6 1.0-7.5 16.9 7 0.7 0.0-3.7 3.1 33.6-2.6-3.2 9.9 8p 0.5-3.8-6.8 4.7 36.9-2.2-0.6 4.8 9p 4.1 5.7 10.4 7.3 32.8-0.3-3.0 10.5 p는잠정치임 - 21 -
4-1. 온라인쇼핑거래액 구분 거래액 ( 단위 : 백만원 ) 취급상품범위별운영형태별종합몰전문몰 online on/offline병행 2012 34,068,231 25,858,234 8,209,997 22,130,629 11,937,602 2013 38,497,861 29,813,501 8,684,360 24,611,143 13,886,718 2014 45,302,487 34,788,971 10,513,516 28,678,572 16,623,915 2012.1/4 8,074,364 6,146,283 1,928,081 5,212,859 2,861,505 2/4 8,216,711 6,285,815 1,930,896 5,395,207 2,821,504 3/4 8,457,599 6,301,177 2,156,422 5,402,266 3,055,334 4/4 9,319,556 7,124,958 2,194,598 6,120,297 3,199,259 2013.1/4 8,975,531 6,843,155 2,132,376 5,671,161 3,304,370 2/4 9,255,033 7,222,820 2,032,213 5,997,473 3,257,560 3/4 9,662,259 7,418,676 2,243,583 6,121,843 3,540,415 4/4 10,605,039 8,328,850 2,276,189 6,820,666 3,784,372 2014.1/4 10,481,699 8,010,644 2,471,055 6,584,362 3,897,337 2/4 10,592,517 8,153,294 2,439,224 6,749,478 3,843,039 3/4 11,482,379 8,669,400 2,812,980 7,184,115 4,298,264 4/4 12,745,892 9,955,634 2,790,258 8,160,617 4,585,275 2015.1/4 12,444,874 9,562,020 2,882,854 7,749,797 4,695,076 2/4 12,885,685 10,042,569 2,843,116 8,151,653 4,734,032 3/4p 13,453,159 10,271,661 3,181,498 8,444,373 5,008,787 2014. 1 3,540,730 2,668,214 872,516 2,146,287 1,394,443 2 3,359,154 2,565,336 793,817 2,127,504 1,231,649 3 3,581,815 2,777,094 804,721 2,310,571 1,271,244 4 3,529,557 2,729,272 800,285 2,256,605 1,272,952 5 3,561,044 2,722,741 838,302 2,241,858 1,319,186 6 3,501,917 2,701,281 800,636 2,251,016 1,250,901 7 3,940,085 3,011,580 928,506 2,542,203 1,397,883 8 3,889,981 2,873,920 1,016,061 2,404,212 1,485,769 9 3,652,313 2,783,900 868,412 2,237,700 1,414,612 10 3,954,029 3,073,969 880,061 2,479,445 1,474,584 11 4,158,741 3,271,671 887,070 2,685,669 1,473,072 12 4,633,122 3,609,994 1,023,128 2,995,503 1,637,619 2015. 1 4,312,941 3,272,929 1,040,012 2,668,674 1,644,267 2 3,829,924 2,924,158 905,766 2,341,086 1,488,838 3 4,302,009 3,364,933 937,076 2,740,037 1,561,972 4 4,281,245 3,307,335 973,910 2,664,740 1,616,505 5 4,239,608 3,252,788 986,820 2,652,552 1,587,056 6 4,364,832 3,482,446 882,386 2,834,361 1,530,471 7 4,748,576 3,678,122 1,070,453 3,076,387 1,672,189 8p 4,385,309 3,296,442 1,088,867 2,734,324 1,650,985 9p 4,319,274 3,297,097 1,022,177 2,633,661 1,685,613 p는잠정치임 - 22 -
4-2. 온라인쇼핑거래액 ( 전년동월 ( 기 ) 비 ) 구분 거래액 취급상품범위별 운영형태별 ( 단위 : %) 종합몰전문몰 online on/offline 병행 2012 17.2 18.4 13.5 16.5 18.4 2013 13.0 15.3 5.8 11.2 16.3 2014 17.7 16.7 21.1 16.5 19.7 2012.1/4 17.1 17.6 15.4 16.3 18.5 2/4 16.6 18.6 10.8 17.1 15.8 3/4 16.5 17.9 12.7 15.2 18.9 4/4 18.4 19.4 15.0 17.4 20.2 2013.1/4 11.2 11.3 10.6 8.8 15.5 2/4 12.6 14.9 5.2 11.2 15.5 3/4 14.2 17.7 4.0 13.3 15.9 4/4 13.8 16.9 3.7 11.4 18.3 2014.1/4 16.8 17.1 15.9 16.1 17.9 2/4 14.5 12.9 20.0 12.5 18.0 3/4 18.8 16.9 25.4 17.4 21.4 4/4 20.2 19.5 22.6 19.6 21.2 2015.1/4 18.7 19.4 16.7 17.7 20.5 2/4 21.6 23.2 16.6 20.8 23.2 3/4p 17.2 18.5 13.1 17.5 16.5 2014. 1 11.0 11.6 9.2 9.0 14.3 2 22.0 22.1 21.6 23.0 20.4 3 18.1 18.0 18.2 17.2 19.7 4 17.1 16.2 20.0 15.1 20.7 5 12.3 10.0 20.4 9.0 18.4 6 14.1 12.5 19.6 13.7 14.8 7 16.9 16.1 19.5 16.1 18.4 8 23.0 19.9 32.8 20.9 26.6 9 16.7 14.7 23.8 15.2 19.2 10 16.0 16.4 14.6 16.1 15.8 11 19.9 18.2 27.0 18.5 22.7 12 24.2 23.7 26.4 23.8 25.0 2015. 1 21.8 22.7 19.2 24.3 17.9 2 14.0 14.0 14.1 10.0 20.9 3 20.1 21.2 16.4 18.6 22.9 4 21.3 21.2 21.7 18.1 27.0 5 19.1 19.5 17.7 18.3 20.3 6 24.6 28.9 10.2 25.9 22.3 7 20.5 22.1 15.3 21.0 19.6 8p 12.7 14.7 7.2 13.7 11.1 9p 18.3 18.4 17.7 17.7 19.2 p는잠정치임 - 23 -
5-1. 상품군별온라인쇼핑거래액 구분 계 컴퓨터및 가전 전자 주변기기 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2012 34,068,231 3,079,221 3,751,205 65,183 1,272,781 414,799 141,643 5,609,523 - - - - 2013 38,497,861 3,083,543 4,104,898 59,728 1,196,149 514,550 152,792 6,280,654 - - - - 2014 45,302,487 3,413,900 4,962,096 58,431 1,280,404 470,926 162,549 7,346,479 5,111,328 846,577 622,277 766,297 2012.1/4 8,074,364 839,009 846,938 19,561 377,389 99,577 38,193 1,315,061 - - - - 2/4 8,216,711 753,915 897,114 17,477 275,630 103,380 32,260 1,306,275 - - - - 3/4 8,457,599 725,054 947,660 12,451 327,601 95,534 32,835 1,238,463 - - - - 4/4 9,319,556 761,243 1,059,494 15,695 292,160 116,308 38,355 1,749,724 - - - - 2013.1/4 8,975,531 827,302 904,063 16,492 352,901 139,076 37,293 1,432,985 - - - - 2/4 9,255,033 716,233 1,041,364 14,376 254,260 137,188 36,607 1,518,467 - - - - 3/4 9,662,259 721,855 1,006,258 14,848 304,755 121,522 37,022 1,392,448 - - - - 4/4 10,605,039 818,152 1,153,212 14,012 284,233 116,764 41,869 1,936,754 - - - - 2014.1/4 10,481,699 958,959 1,062,966 14,435 364,745 120,342 44,712 1,667,852 1,156,136 190,921 150,033 170,761 2/4 10,592,517 783,682 1,199,605 14,142 259,618 109,406 38,482 1,738,116 1,191,688 216,788 140,621 189,018 3/4 11,482,379 805,908 1,252,407 13,501 326,314 109,640 38,318 1,620,659 1,064,309 193,329 164,429 198,592 4/4 12,745,892 865,351 1,447,117 16,353 329,727 131,539 41,037 2,319,852 1,699,194 245,539 167,193 207,925 2015.1/4 12,444,874 971,208 1,273,418 16,284 317,281 123,018 40,649 1,863,884 1,282,225 197,037 187,540 197,082 2/4 12,885,685 837,954 1,377,055 14,392 247,872 108,417 38,826 2,106,401 1,429,532 266,186 180,496 230,186 3/4p 13,453,159 856,655 1,503,387 14,224 284,710 101,316 38,091 1,885,846 1,254,663 216,759 192,296 222,128 2014. 1 3,540,730 294,108 337,085 4,553 113,958 36,920 12,689 518,329 363,610 55,619 42,427 56,673 2 3,359,154 329,003 362,232 4,981 111,977 42,370 15,151 540,325 368,199 62,205 54,688 55,233 3 3,581,815 335,849 363,648 4,901 138,810 41,051 16,873 609,198 424,327 73,098 52,918 58,855 4 3,529,557 289,059 365,192 5,645 94,312 39,407 14,167 612,179 424,863 71,779 50,639 64,898 5 3,561,044 252,653 403,400 4,295 84,440 34,961 13,731 576,313 393,848 72,641 46,540 63,284 6 3,501,917 241,970 431,013 4,202 80,866 35,038 10,583 549,625 372,977 72,369 43,443 60,836 7 3,940,085 275,593 463,327 4,632 118,918 35,527 12,505 575,444 379,369 73,887 54,987 67,201 8 3,889,981 268,083 409,444 4,002 106,291 34,102 12,814 499,724 320,349 55,571 57,809 65,994 9 3,652,313 262,232 379,637 4,867 101,104 40,011 12,999 545,492 364,591 63,870 51,633 65,398 10 3,954,029 274,858 442,323 5,225 95,834 39,818 12,694 685,900 497,483 74,210 51,019 63,188 11 4,158,741 275,098 488,907 5,261 135,116 44,447 13,234 772,424 577,053 79,222 52,619 63,531 12 4,633,122 315,395 515,888 5,868 98,777 47,274 15,109 861,527 624,659 92,108 63,555 81,206 2015. 1 4,312,941 323,233 448,087 5,686 103,029 41,854 13,187 647,713 455,254 64,958 62,786 64,715 2 3,829,924 293,960 384,722 4,750 90,253 37,551 12,068 535,170 355,480 57,446 61,995 60,248 3 4,302,009 354,015 440,609 5,847 123,999 43,613 15,394 681,001 471,490 74,633 62,759 72,119 4 4,281,245 297,609 424,713 5,136 88,081 40,130 13,853 706,862 489,462 83,451 62,818 71,131 5 4,239,608 250,437 441,468 4,455 75,114 32,897 11,942 708,168 478,718 91,685 60,337 77,428 6 4,364,832 289,908 510,874 4,801 84,677 35,390 13,031 691,371 461,352 91,050 57,341 81,627 7 4,748,576 307,220 582,387 5,025 105,738 34,990 13,751 680,405 453,638 78,857 65,357 82,553 8p 4,385,309 282,373 491,002 4,672 93,407 33,000 12,271 567,772 369,069 63,133 63,784 71,786 9p 4,319,274 267,063 429,997 4,527 85,565 33,326 12,069 637,669 431,955 74,770 63,156 67,789 p 는잠정치임 - 24 -
스포츠 레저용품화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : 백만원 ) 꽃여행및기타각종가구예약서비스서비스기타애완용품 1,274,706 1,945,829 1,658,381 2,892,142 955,523 3,655,369 - - 44,866 5,576,817 522,801 1,207,442 - - 1,638,745 2,100,463 1,947,320 3,288,965 1,132,350 4,278,521 - - 45,654 6,418,903 640,200 1,614,427 - - 1,899,092 2,668,957 2,226,539 3,610,886 1,170,952 5,175,481 4,056,465 1,119,016 43,719 8,382,610 960,393 1,469,073 1,271,392 197,681 245,948 481,973 375,583 714,325 256,977 867,523 - - 11,678 1,092,052 129,856 362,721 - - 340,384 453,368 418,230 693,941 221,653 881,815 - - 13,268 1,386,942 142,815 278,245 - - 330,878 468,140 397,688 778,907 242,367 902,780 - - 9,277 1,562,144 130,634 255,188 - - 357,496 542,348 466,880 704,968 234,526 1,003,252 - - 10,644 1,535,679 119,497 311,288 - - 301,268 505,792 422,777 791,229 285,834 1,033,559 - - 11,824 1,459,901 121,593 331,643 - - 427,650 515,573 483,982 757,148 244,435 1,041,366 - - 14,599 1,544,732 128,702 378,351 - - 429,097 534,507 471,540 870,332 296,016 1,036,448 - - 8,130 1,762,816 206,587 448,075 - - 480,731 544,591 569,022 870,256 306,064 1,167,147 - - 11,100 1,651,454 183,319 456,357 - - 362,686 608,237 516,019 859,695 315,687 1,147,670 863,660 284,010 13,899 1,840,916 232,436 350,442 305,124 45,318 494,918 621,133 509,387 831,975 251,571 1,179,382 913,091 266,291 15,542 1,971,042 212,432 362,085 314,688 47,397 497,859 661,999 523,550 972,727 306,158 1,327,552 1,056,050 271,502 7,746 2,384,121 268,580 365,340 314,991 50,350 543,628 777,589 677,583 946,489 297,536 1,520,877 1,223,664 297,214 6,532 2,186,531 246,946 391,206 336,590 54,617 405,974 836,709 636,839 1,127,872 354,188 1,550,977 1,225,804 325,173 7,780 2,287,638 255,622 375,532 318,164 57,368 539,187 814,881 679,390 1,174,291 347,101 1,596,608 1,289,338 307,270 10,251 2,308,413 259,803 424,845 362,034 62,811 531,986 827,882 643,869 1,264,839 397,205 1,626,593 1,327,329 299,264 6,187 2,737,792 294,895 437,683 372,170 65,513 108,899 201,872 178,683 319,386 155,014 361,435 274,997 86,438 3,373 689,524 81,935 122,968 107,974 14,994 111,666 196,747 162,968 267,331 75,542 376,587 281,905 94,682 4,643 578,858 68,833 109,940 94,935 15,005 142,121 209,618 174,369 272,978 85,131 409,648 306,758 102,890 5,883 572,534 81,668 117,534 102,216 15,318 155,481 207,724 183,489 274,532 84,749 395,999 303,493 92,506 6,115 608,977 74,101 118,428 102,913 15,515 174,075 215,325 166,448 278,626 81,535 384,443 294,362 90,081 6,567 684,623 71,153 128,456 112,871 15,585 165,363 198,084 159,450 278,816 85,287 398,941 315,236 83,704 2,860 677,442 67,178 115,201 98,904 16,297 194,796 208,488 180,640 300,316 88,159 432,875 346,843 86,032 2,511 829,755 97,943 118,656 101,959 16,698 152,324 205,721 168,424 346,091 115,300 448,288 356,542 91,746 2,731 888,233 100,129 128,279 111,035 17,244 150,739 247,789 174,486 326,319 102,698 446,389 352,665 93,724 2,504 666,134 70,508 118,405 101,997 16,408 175,360 254,745 190,518 302,869 91,689 492,254 390,903 101,351 2,605 690,407 69,645 127,284 109,472 17,813 185,567 242,402 214,924 297,831 94,383 497,000 401,711 95,289 1,904 679,446 77,735 133,062 115,157 17,905 182,701 280,442 272,140 345,789 111,463 531,623 431,049 100,574 2,023 816,678 99,565 130,860 111,960 18,900 140,206 288,893 223,147 370,592 109,590 517,769 412,732 105,038 2,334 868,511 84,985 124,125 104,879 19,247 109,536 260,162 188,178 382,416 140,993 471,599 374,943 96,657 2,584 718,166 84,363 113,450 95,726 17,724 156,231 287,655 225,515 374,865 103,605 561,609 438,130 123,479 2,862 700,961 86,273 137,956 117,559 20,397 167,747 281,443 241,909 378,836 110,814 510,788 405,545 105,243 3,229 789,386 85,220 135,488 114,960 20,528 177,891 265,628 215,368 365,168 103,977 506,113 408,592 97,521 4,612 843,320 92,329 140,720 120,603 20,117 193,549 267,809 222,113 430,287 132,310 579,707 475,201 104,506 2,410 675,707 82,253 148,637 126,470 22,167 214,833 269,193 229,664 405,206 122,989 551,776 449,796 101,980 2,155 983,670 94,834 144,739 121,646 23,092 161,413 262,506 201,004 389,518 109,475 533,189 433,296 99,893 2,125 992,020 102,110 147,450 126,326 21,124 155,739 296,182 213,201 470,114 164,740 541,627 444,237 97,390 1,907 762,102 97,951 145,494 124,197 21,297-25 -
5-2. 상품군별온라인쇼핑거래액 ( 전년동월 ( 기 ) 비 ) 구분 계 컴퓨터및 가전 전자 주변기기 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2012 17.2 9.6 15.8-29.9-0.1 16.1-7.0 15.2 - - - - 2013 13.0 0.1 9.4-8.4-6.0 24.0 7.9 12.0 - - - - 2014 17.7 10.7 20.9-2.2 7.0-8.5 6.4 17.0 - - - - 2012.1/4 17.1 24.8 1.4-34.9 7.3 4.2 0.9 16.8 - - - - 2/4 16.6 10.1 21.2-12.2-0.1 22.2-20.6 10.5 - - - - 3/4 16.5 0.6 22.0-41.1-0.3 13.5-9.9 13.3 - - - - 4/4 18.4 4.2 19.5-28.3-8.1 25.1 2.9 19.2 - - - - 2013.1/4 11.2-1.4 6.7-15.7-6.5 39.7-2.4 9.0 - - - - 2/4 12.6-5.0 16.1-17.7-7.8 32.7 13.5 16.2 - - - - 3/4 14.2-0.4 6.2 19.3-7.0 27.2 12.8 12.4 - - - - 4/4 13.8 7.5 8.8-10.7-2.7 0.4 9.2 10.7 - - - - 2014.1/4 16.8 15.9 17.6-12.5 3.4-13.5 19.9 16.4 - - - - 2/4 14.5 9.4 15.2-1.6 2.1-20.3 5.1 14.5 - - - - 3/4 18.8 11.6 24.5-9.1 7.1-9.8 3.5 16.4 - - - - 4/4 20.2 5.8 25.5 16.7 16.0 12.7-2.0 19.8 - - - - 2015.1/4 18.7 1.3 19.8 12.8-13.0 2.2-9.1 11.8 10.9 3.2 25.0 15.4 2/4 21.6 6.9 14.8 1.8-4.5-0.9 0.9 21.2 20.0 22.8 28.4 21.8 3/4p 17.2 6.3 20.0 5.4-12.7-7.6-0.6 16.4 17.9 12.1 16.9 11.9 2014. 1 11.0 2.3 4.6-21.4-5.3-21.4 0.5 4.0 - - - - 2 22.0 26.5 28.3 1.1 10.0-5.1 32.5 29.4 - - - - 3 18.1 20.1 21.3-15.1 6.2-13.5 27.5 17.8 - - - - 4 17.1 10.6 23.1 18.8 0.2-19.9 9.4 20.1 - - - - 5 12.3 7.9 15.1-8.9 2.2-22.6 3.8 9.3 - - - - 6 14.1 9.7 9.3-14.4 4.4-18.2 1.5 14.1 - - - - 7 16.9 8.1 15.9 3.7 7.8-19.2 0.8 14.5 - - - - 8 23.0 9.1 24.2-10.1 5.3-13.8 0.8 21.0 - - - - 9 16.7 18.5 37.2-17.9 8.2 5.3 9.1 14.4 - - - - 10 16.0 12.7 20.0 25.6 9.6 6.0-1.4 17.4 - - - - 11 19.9 2.3 20.5 13.5 59.8 15.1 4.8 16.2 - - - - 12 24.2 3.3 36.1 12.5-12.0 16.5-7.6 25.3 - - - - 2015. 1 21.8 9.9 32.9 24.9-9.6 13.4 3.9 25.0 25.2 16.8 48.0 14.2 2 14.0-10.7 6.2-4.6-19.4-11.4-20.3-1.0-3.5-7.7 13.4 9.1 3 20.1 5.4 21.2 19.3-10.7 6.2-8.8 11.8 11.1 2.1 18.6 22.5 4 21.3 3.0 16.3-9.0-6.6 1.8-2.2 15.5 15.2 16.3 24.1 9.6 5 19.1-0.9 9.4 3.7-11.0-5.9-13.0 22.9 21.5 26.2 29.6 22.4 6 24.6 19.8 18.5 14.3 4.7 1.0 23.1 25.8 23.7 25.8 32.0 34.2 7 20.5 11.5 25.7 8.5-11.1-1.5 10.0 18.2 19.6 6.7 18.9 22.8 8p 12.7 5.3 19.9 16.7-12.1-3.2-4.2 13.6 15.2 13.6 10.3 8.8 9p 18.3 1.8 13.3-7.0-15.4-16.7-7.2 16.9 18.5 17.1 22.3 3.7 p 는잠정치임 - 26 -
스포츠 레저용품화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : %) 기타여행및각종꽃가구예약서비스서비스기타애완용품 13.0 13.5 1.8 30.5 20.5 18.3 - - -8.4 18.0 68.2 41.1 - - 4.9 21.2 7.7 35.0 16.4 20.1 - - -8.6 37.2 286.1-27.4 - - 28.6 7.9 17.4 13.7 18.5 17.0 - - 1.8 15.1 22.5 33.7 - - 15.9 27.1 14.3 9.8 3.4 21.0 - - -4.2 30.6 50.0-9.0 - - -10.3 18.6-8.4 41.9 26.9 25.3 - - -1.0 24.9 466.6 3.6 - - 7.7 14.3 1.0 40.5 13.9 17.1 - - -20.2 41.2 380.8-33.6 - - 10.2 20.9 15.5 37.1 11.2 16.9 - - -4.1 34.9 337.3-37.5 - - 10.2 30.5 25.9 22.2 14.2 21.4 - - -2.9 46.2 125.8-35.9 - - 22.5 4.9 12.6 10.8 11.2 19.1 - - 1.3 33.7-6.4-8.6 - - 25.6 13.7 15.7 9.1 10.3 18.1 - - 10.0 11.4-9.9 36.0 - - 29.7 14.2 18.6 11.7 22.1 14.8 - - -12.4 12.8 58.1 75.6 - - 34.5 0.4 21.9 23.4 30.5 16.3 - - 4.3 7.5 53.4 46.6 - - 20.4 20.3 22.1 8.7 10.4 11.0 - - 17.5 26.1 91.2 5.7 - - 15.7 20.5 5.2 9.9 2.9 13.3 - - 6.5 27.6 65.1-4.3 - - 16.0 23.9 11.0 11.8 3.4 28.1 - - -4.7 35.2 30.0-18.5 - - 13.1 42.8 19.1 8.8-2.8 30.3 - - -41.2 32.4 34.7-14.3 - - 11.9 37.6 23.4 31.2 12.2 35.1 41.9 14.5-44.0 24.3 10.0 7.2 4.3 26.6 8.9 31.2 33.4 41.1 38.0 35.4 41.2 15.4-34.0 17.1 22.3 17.3 15.0 32.5 6.9 25.1 23.0 30.0 29.7 22.5 25.7 10.2-20.1 14.8 9.8 19.8 18.2 30.1 9.1 11.6 37.4 5.0 35.9-0.7 - - -2.9 21.7 110.1 31.9 - - 33.9 22.7 24.3 8.0-19.2 16.6 - - 28.9 27.8 68.7 17.1 - - 20.3 27.4 7.9 14.1 8.7 18.2 - - 23.9 30.0 95.4-18.7 - - 15.2 18.8 9.4 10.9 5.2 15.3 - - 27.6 29.5 74.5-1.0 - - 14.3 18.6-3.3 7.4 5.7 10.4 - - -3.0 26.8 67.7-3.5 - - 17.8 24.5 10.7 11.5-1.6 14.0 - - -5.8 26.7 53.3-8.3 - - 23.0 19.6 8.4 12.0 4.7 21.1 - - -11.1 34.0 27.6-11.3 - - 8.7 19.3 11.9 27.8 33.6 32.0 - - 4.3 41.8 26.8-13.8 - - 15.5 32.0 13.0-1.5-18.2 31.5 - - -6.9 28.8 38.7-28.4 - - 12.4 47.4 11.3-15.9-7.9 27.5 - - -28.5 33.9 40.3-18.2 - - 9.4 36.9 22.0 23.5-7.6 28.1 - - -49.8 28.7 34.1-7.3 - - 17.8 44.0 22.8 28.5 6.8 35.2 - - -44.8 34.4 31.5-16.8 - - 28.7 43.1 24.9 16.0-29.3 43.3 50.1 21.5-30.8 26.0 3.7 0.9-2.9 28.4-1.9 32.2 15.5 43.0 86.6 25.2 33.0 2.1-44.3 24.1 22.6 3.2 0.8 18.1 9.9 37.2 29.3 37.3 21.7 37.1 42.8 20.0-51.4 22.4 5.6 17.4 15.0 33.2 7.9 35.5 31.8 38.0 30.8 29.0 33.6 13.8-47.2 29.6 15.0 14.4 11.7 32.3 2.2 23.4 29.4 31.1 27.5 31.6 38.8 8.3-29.8 23.2 29.8 9.5 6.9 29.1 17.0 35.2 39.3 54.3 55.1 45.3 50.7 24.9-15.7-0.3 22.4 29.0 27.9 36.0 10.3 29.1 27.1 34.9 39.5 27.5 29.7 18.5-14.2 18.5-3.2 22.0 19.3 38.3 6.0 27.6 19.3 12.5-5.1 18.9 21.5 8.9-22.2 11.7 2.0 14.9 13.8 22.5 3.3 19.5 22.2 44.1 60.4 21.3 26.0 3.9-23.8 14.4 38.9 22.9 21.8 29.8-27 -
5-3. 상품군별모바일쇼핑거래액 구분 계 컴퓨터및 가전 전자 주변기기 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2013 6,559,633 - - - - - - - - - - - 2014 14,869,803 497,573 1,356,133 5,244 221,499 61,950 32,360 2,924,868 2,088,386 339,390 217,154 279,937 2013.1/4 1,127,409 - - - - - - - - - - - 2/4 1,347,944 - - - - - - - - - - - 3/4 1,729,427 - - - - - - - - - - - 4/4 2,354,853 - - - - - - - - - - - 2014.1/4 2,822,364 109,618 254,164 893 48,724 11,405 7,171 544,222 379,570 67,691 43,716 53,245 2/4 3,207,796 91,818 303,411 1,330 40,427 11,476 6,185 648,050 455,000 83,169 44,188 65,692 3/4 3,929,614 136,854 351,119 1,201 61,002 15,141 8,284 657,628 445,996 75,470 60,693 75,470 4/4 4,910,028 159,283 447,439 1,820 71,346 23,929 10,720 1,074,968 807,820 113,061 68,557 85,530 2015.1/4 5,093,624 214,503 441,431 1,885 68,148 25,827 10,783 906,433 637,300 95,243 83,169 90,721 2/4 5,713,040 198,358 514,030 1,643 56,043 24,497 9,338 1,126,025 775,054 144,473 90,273 116,225 3/4p 6,207,788 216,796 587,836 2,090 69,418 24,258 13,016 1,062,206 719,934 121,650 103,128 117,494 2014. 1 911,354 29,395 82,440 237 14,784 3,076 1,858 157,129 109,434 18,560 12,086 17,049 2 884,288 39,084 82,389 190 13,529 4,109 2,446 167,256 114,067 21,375 14,781 17,033 3 1,026,722 41,138 89,336 466 20,411 4,219 2,867 219,836 156,069 27,756 16,849 19,163 4 1,024,795 30,543 86,922 638 13,745 4,083 2,131 222,482 159,656 26,085 15,184 21,557 5 1,082,794 30,313 102,396 392 13,123 3,652 2,265 212,671 148,481 27,679 14,715 21,797 6 1,100,207 30,962 114,092 300 13,560 3,741 1,790 212,896 146,863 29,405 14,289 22,338 7 1,300,715 45,078 127,164 391 21,642 4,718 2,587 226,632 153,857 28,021 19,921 24,834 8 1,325,390 46,511 114,138 336 19,829 4,954 2,808 204,628 137,137 21,565 21,184 24,742 9 1,303,510 45,265 109,817 474 19,530 5,469 2,890 226,368 155,002 25,884 19,588 25,894 10 1,435,161 49,571 132,358 552 19,401 6,123 3,140 301,521 225,880 33,220 18,659 23,761 11 1,605,003 53,166 147,251 595 31,841 8,005 3,470 354,313 269,359 36,102 22,279 26,573 12 1,869,864 56,545 167,829 673 20,104 9,800 4,111 419,135 312,581 43,739 27,619 35,196 2015. 1 1,763,675 66,777 152,673 691 22,355 8,710 3,889 311,053 222,221 32,187 27,545 29,100 2 1,552,456 66,467 132,621 528 20,532 8,024 3,106 260,725 178,258 27,165 27,401 27,901 3 1,777,493 81,260 156,138 666 25,261 9,093 3,789 334,655 236,821 35,891 28,222 33,720 4 1,840,357 67,708 153,710 576 20,121 8,545 3,259 362,866 256,446 42,807 29,837 33,775 5 1,902,249 61,032 167,372 471 15,535 7,652 3,070 384,830 263,726 51,129 30,053 39,922 6 1,970,434 69,617 192,948 596 20,386 8,300 3,010 378,328 254,882 50,537 30,382 42,527 7 2,140,954 75,466 214,156 756 25,260 8,220 4,394 379,694 258,693 43,341 34,856 42,803 8p 2,025,986 73,143 195,653 698 23,640 8,010 4,213 323,096 215,214 35,336 34,133 38,414 9p 2,040,848 68,187 178,027 636 20,518 8,028 4,409 359,416 246,026 42,974 34,139 36,277 p 는잠정치임 - 28 -
스포츠 레저용품화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : 백만원 ) 꽃여행및기타각종가구예약서비스서비스기타애완용품 590,985 1,037,535 1,012,025 1,299,384 344,888 1,818,722 1,505,234 313,488 6,625 2,723,665 563,112 373,234 309,413 63,821 90,143 192,907 205,113 234,254 71,619 307,416 241,044 66,372 1,902 551,108 112,992 78,714 66,735 11,979 133,615 220,543 214,545 265,075 76,791 386,407 316,334 70,074 2,173 601,276 112,576 92,097 77,350 14,747 159,157 276,349 236,588 380,927 93,557 493,572 413,621 79,951 1,160 800,526 168,561 87,989 71,096 16,893 208,070 347,737 355,779 419,128 102,921 631,327 534,235 97,091 1,390 770,754 168,983 114,434 94,232 20,202 164,186 405,735 356,404 533,016 141,258 687,884 572,373 115,511 2,457 829,648 179,552 124,473 99,902 24,571 224,971 438,211 398,096 600,638 155,776 752,305 638,204 114,100 3,867 853,562 191,833 163,849 133,395 30,454 220,404 458,775 388,250 655,257 178,822 821,394 699,761 121,634 2,195 1,101,451 215,108 190,511 156,693 33,818 25,883 59,589 64,957 77,096 29,460 93,800 73,011 20,789 556 205,253 38,409 27,431 23,739 3,692 27,695 61,853 65,852 77,522 15,910 95,073 75,204 19,869 585 169,627 33,400 27,766 24,076 3,690 36,565 71,464 74,304 79,636 26,249 118,544 92,830 25,714 761 176,228 41,183 23,517 18,920 4,597 40,181 66,791 74,845 83,393 24,357 123,907 100,211 23,696 875 181,923 38,509 29,471 24,898 4,573 47,130 77,137 70,732 95,903 25,702 118,837 95,393 23,444 926 212,705 37,712 31,196 26,410 4,786 46,304 76,615 68,968 85,779 26,732 143,663 120,730 22,934 373 206,648 36,355 31,430 26,042 5,388 61,055 84,082 78,379 114,721 26,592 153,467 129,595 23,872 363 261,431 59,508 32,905 27,562 5,343 48,133 83,209 75,200 130,894 34,009 164,484 137,738 26,746 426 307,853 61,771 26,205 20,414 5,791 49,970 109,057 83,010 135,311 32,955 175,621 146,288 29,333 372 231,243 47,281 28,877 23,119 5,758 61,705 100,610 94,084 129,198 30,960 195,524 164,530 30,993 426 228,204 47,253 34,531 28,330 6,201 72,849 113,644 113,835 131,371 33,966 206,758 176,372 30,386 510 238,241 54,294 40,894 34,273 6,621 73,516 133,483 147,860 158,559 37,995 229,045 193,333 35,712 454 304,309 67,436 39,009 31,629 7,380 54,357 136,984 129,028 182,186 44,849 233,910 196,512 37,398 671 317,753 59,345 38,445 30,507 7,938 45,164 121,771 103,203 175,087 51,915 208,018 173,475 34,543 878 260,476 58,912 35,029 27,304 7,725 64,665 146,980 124,173 175,743 44,493 245,956 202,386 43,570 907 251,419 61,295 51,000 42,091 8,909 67,827 146,431 137,590 187,811 49,349 230,126 193,540 36,586 1,159 290,862 60,674 51,742 42,205 9,537 76,735 145,769 128,420 185,723 49,008 244,634 207,542 37,092 1,876 311,126 68,764 50,232 40,316 9,916 80,409 146,010 132,087 227,104 57,419 277,545 237,122 40,423 831 251,574 62,396 61,874 50,874 11,001 89,621 144,818 135,068 212,238 57,737 273,541 233,455 40,086 723 382,203 71,317 65,741 53,933 11,808 65,575 153,214 121,765 209,653 53,907 268,884 228,051 40,833 825 393,440 75,819 54,449 43,749 10,700 65,207 160,743 131,417 233,366 67,178 278,969 238,255 40,714 646 325,808 67,972 70,321 59,011 11,310-29 -
5-4. 상품군별모바일쇼핑거래액 ( 전년동월 ( 기 ) 비 ) 구분 계 컴퓨터및 가전 전자 주변기기 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2013 - - - - - - - - - - - - 2014 126.7 - - - - - - - - - - - 2013.1/4 - - - - - - - - - - - - 2/4 - - - - - - - - - - - - 3/4 - - - - - - - - - - - - 4/4 - - - - - - - - - - - - 2014.1/4 150.3 - - - - - - - - - - - 2/4 138.0 - - - - - - - - - - - 3/4 127.2 - - - - - - - - - - - 4/4 108.5 - - - - - - - - - - - 2015.1/4 80.5 95.7 73.7 111.1 39.9 126.5 50.4 66.6 67.9 40.7 90.2 70.4 2/4 78.1 116.0 69.4 23.5 38.6 113.5 51.0 73.8 70.3 73.7 104.3 76.9 3/4p 58.0 58.4 67.4 74.0 13.8 60.2 57.1 61.5 61.4 61.2 69.9 55.7 2014. 1 144.1 - - - - - - - - - - - 2 154.6 - - - - - - - - - - - 3 152.4 - - - - - - - - - - - 4 150.9 - - - - - - - - - - - 5 139.4 - - - - - - - - - - - 6 125.8 - - - - - - - - - - - 7 141.4 - - - - - - - - - - - 8 128.2 - - - - - - - - - - - 9 113.8 - - - - - - - - - - - 10 111.4 - - - - - - - - - - - 11 108.8 - - - - - - - - - - - 12 106.1 - - - - - - - - - - - 2015. 1 93.5 127.2 85.2 191.6 51.2 183.2 109.3 98.0 103.1 73.4 127.9 70.7 2 75.6 70.1 61.0 177.9 51.8 95.3 27.0 55.9 56.3 27.1 85.4 63.8 3 73.1 97.5 74.8 42.9 23.8 115.5 32.2 52.2 51.7 29.3 67.5 76.0 4 79.6 121.7 76.8-9.7 46.4 109.3 52.9 63.1 60.6 64.1 96.5 56.7 5 75.7 101.3 63.5 20.2 18.4 109.5 35.5 81 77.6 84.7 104.2 83.2 6 79.1 124.8 69.1 98.7 50.3 121.9 68.2 77.7 73.6 71.9 112.6 90.4 7 64.6 67.4 68.4 93.4 16.7 74.2 69.8 67.5 68.1 54.7 75.0 72.4 8p 52.9 57.3 71.4 107.7 19.2 61.7 50.0 57.9 56.9 63.9 61.1 55.3 9p 56.6 50.6 62.1 34.2 5.1 46.8 52.6 58.8 58.7 66.0 74.3 40.1 p 는잠정치임 - 30 -
스포츠 레저용품화장품아동 유아용품음 식료품 농축수산물 생활 자동차용품 생활 자동차용품 ( 단위 : %) 꽃여행및기타각종가구예약서비스서비스기타애완용품 82.1 110.3 73.8 127.5 97.2 123.8 137.5 74.0 29.2 50.5 58.9 58.1 49.7 105.1 68.4 98.7 85.6 126.6 102.9 94.7 101.8 62.8 78.0 42.0 70.4 77.9 72.5 106.5 38.5 66.0 64.1 72.0 91.1 66.4 69.2 52.1 89.2 37.6 27.6 116.5 120.4 100.2 110.0 129.9 98.6 136.3 52.2 149.4 169.2 79.9 20.7 54.8 54.5 40.2 28.5 115.0 63.1 96.9 56.7 125.9 226.3 118.8 130.7 73.9 50.1 53.6 76.4 26.2 13.4 109.3 76.8 105.7 67.1 120.7 69.5 107.5 118.0 69.4 19.2 42.7 48.8 116.9 122.5 93.8 68.8 119.2 83.8 125.2 102.6 85.7 93.1 54.4 32.5 59.9 57.6 75.6 69.5 108.6 62.8 89.0 81.6 93.7 90.7 105.9 117.6 58.2 102.6 46.3 82.3 61.0 52.7 107.2 73.7 90.6 91.5 164.8 114.8 93.2 96.4 76.3 122.8 21.7 71.6 96.9 95.4 104.2 46.8 72.2 72.3 85.0 117.1 78.2 80.1 67.9 99.2 46.2 19.8 99.8 95.7 121.0 36.2 84.1 61.9 60.2 58.5 63.5 65.6 52.7 93.7 27.8 22.7 107.8 114.3 84.8 30.5 47.4 58.3 72.5 103.8 58.8 62.9 38.8 73.7 40.9 43.8 143.5 155.2 96.4-31 -
6. 취급상품범위별온라인쇼핑거래액 1) 종합몰거래액 구분 계 컴퓨터및 가전 전자 주변기기 통신기기 소프트웨어서적사무 문구음반 비디오 악기 의류및패션관련상품 의복신발가방패션용품및액세서리 2012 25,858,234 2,329,924 3,588,420 41,866 402,590 288,269 84,097 4,754,603 - - - - 2013 29,813,501 2,282,060 3,884,252 30,404 389,324 388,377 95,072 5,417,661 - - - - 2014 34,788,971 2,478,969 4,604,781 23,259 469,258 357,590 100,668 6,443,197 4,400,009 743,390 561,632 738,166 2012.1/4 6,146,283 650,314 817,021 13,331 123,876 66,792 23,544 1,109,874 - - - - 2/4 6,285,815 570,355 871,219 12,207 85,090 74,135 18,298 1,094,318 - - - - 3/4 6,301,177 540,366 895,367 7,023 99,231 65,801 18,622 1,056,331 - - - - 4/4 7,124,958 568,889 1,004,813 9,305 94,393 81,541 23,633 1,494,080 - - - - 2013.1/4 6,843,155 622,132 861,539 9,203 119,085 104,991 23,474 1,219,553 - - - - 2/4 7,222,820 527,289 990,209 7,171 80,362 107,371 22,693 1,302,645 - - - - 3/4 7,418,676 528,307 951,092 8,393 97,343 91,094 23,114 1,210,211 - - - - 4/4 8,328,850 604,332 1,081,412 5,637 92,534 84,921 25,791 1,685,252 - - - - 2014.1/4 8,010,644 703,270 996,441 5,544 129,381 90,851 28,809 1,464,072 999,743 164,094 134,933 165,302 2/4 8,153,294 574,946 1,123,782 5,872 88,694 82,052 23,303 1,512,154 1,012,198 190,471 126,111 183,374 3/4 8,669,400 589,821 1,166,070 4,832 115,924 82,944 22,636 1,421,002 912,598 169,101 148,078 191,226 4/4 9,955,634 610,932 1,318,487 7,011 135,259 101,743 25,920 2,045,968 1,475,470 219,724 152,510 198,264 2015.1/4 9,562,020 709,955 1,174,352 6,590 114,762 93,653 27,880 1,628,732 1,097,323 172,370 170,206 188,833 2/4 10,042,569 597,149 1,274,657 5,209 89,913 83,362 24,217 1,874,779 1,247,332 238,733 165,436 223,279 3/4p 10,271,661 604,971 1,387,518 5,777 98,745 77,038 23,722 1,676,966 1,097,915 189,753 174,547 214,751 2014. 1 2,668,214 200,389 313,227 1,679 40,921 27,002 7,678 454,913 314,967 47,847 37,351 54,748 2 2,565,336 248,380 340,909 1,891 41,197 32,382 9,969 476,641 320,460 52,939 49,609 53,633 3 2,777,094 254,501 342,305 1,974 47,263 31,467 11,162 532,517 364,315 63,308 47,973 56,921 4 2,729,272 211,233 344,586 2,902 33,744 29,427 8,626 532,335 361,306 62,645 45,611 62,773 5 2,722,741 186,493 377,364 1,653 27,836 26,057 8,133 501,537 334,410 63,416 42,185 61,526 6 2,701,281 177,220 401,832 1,317 27,114 26,568 6,544 478,282 316,481 64,410 38,315 59,075 7 3,011,580 200,830 436,258 1,626 41,693 25,938 7,580 508,930 327,747 65,594 49,876 65,712 8 2,873,920 197,340 380,366 1,342 37,905 25,665 7,639 438,142 275,945 47,500 52,090 62,607 9 2,783,900 191,650 349,446 1,864 36,326 31,341 7,417 473,930 308,906 56,007 46,111 62,907 10 3,073,969 197,535 409,805 2,236 36,289 30,028 7,561 599,802 427,642 66,199 46,029 59,932 11 3,271,671 195,258 436,772 2,263 64,539 34,940 8,472 678,589 498,692 71,036 48,359 60,503 12 3,609,994 218,138 471,910 2,512 34,431 36,775 9,887 767,577 549,136 82,489 58,122 77,830 2015. 1 3,272,929 230,335 408,625 2,406 37,382 31,903 9,001 559,285 383,367 57,153 57,001 61,765 2 2,924,158 216,409 356,202 1,945 32,307 28,267 8,011 469,238 306,417 49,177 56,177 57,467 3 3,364,933 263,211 409,525 2,239 45,073 33,483 10,868 600,209 407,539 66,040 57,029 69,601 4 3,307,335 210,444 391,271 1,895 33,003 30,976 9,068 628,619 427,817 74,303 57,466 69,033 5 3,252,788 181,664 413,383 1,529 24,571 25,022 7,466 630,770 418,309 82,391 55,412 74,658 6 3,482,446 205,041 470,002 1,785 32,339 27,364 7,683 615,391 401,206 82,039 52,558 79,588 7 3,678,122 216,708 531,443 2,110 39,767 26,820 8,359 608,137 399,155 69,459 59,254 80,269 8p 3,296,442 202,299 455,188 1,923 31,952 25,027 7,706 507,307 325,145 54,942 58,026 69,194 9p 3,297,097 185,964 400,887 1,744 27,026 25,191 7,657 561,523 373,615 65,352 57,267 65,288 p 는잠정치임 - 32 -