: (Yunhwa Koh: Music Industry Using Blockchain Technology: Trends and Future Prospects) (Regular Paper) 23 5, (JBE Vol. 23, No. 5, September 20

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(Regular Paper) 23 5, 2018 9 (JBE Vol. 23, No. 5, September 2018) https://doi.org/10.5909/jbe.2018.23.5.701 ISSN 2287-9137 (Online) ISSN 1226-7953 (Print) a) Music Industry Using Blockchain Technology: Trends and Future Prospects Yunhwa Koh a).,. ( ),... Abstract The purpose of this paper is to analyze the changes of the digital music platforms and digital profit distribution issues which are considered to be the most important part of the application to the Global music industry based on the block chain system. This attempt is not to reveal the success of the block chain and the value judgment in the societies that will come in the future. How to apply the original function of the block chain in the field of the music industry, which has changed a lot in the digital era, this paper focused on what we need to work on. First, I will briefly review the structure and major functions of the block chain system and the crypto-currency, and examine the link between the blockchain and the music industry. In addition, I will focus on some overseas cases that are actually applied, and examine the possibility of applying them in the domestic music industry. Through this, I expect that this article will become a cornerstone for discussing the development direction of the music industry, especially the Korean music industry, which is constantly changing due to the technological advancement process. Keyword : Blockchain, Crypto-currency, Music industry, Profit distribution a) (Korean National Police University) Corresponding Author : (Yunhwa Koh) E-mail: yunhwakoh@gmail.com ORCID:http://orcid.org/0000-0002-3188-764X Manuscript received August 24, 2018; Revised September 18, 2018; Accepted September 21, 2018. Copyright 2016 Korean Institute of Broadcast and Media Engineers. All rights reserved. This is an Open-Access article distributed under the terms of the Creative Commons BY-NC-ND (http://creativecommons.org/licenses/by-nc-nd/3.0) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and not altered.

(JBE Vol. 23, No. 5, September 2018). : 4, (IoT: Internet of Things), (AI: Artificial Intelligence), (VR: Virtual Reality).,.,... (Block Chain System). 2017 (Bitcoin),.. ( ),.. 1) 2018. 1, 22.,. (2018) [1].. 2)?,,. ( ). 3),.,. 1) 2017.12.28. 2) 20. 3) (2018), (2018).

( )... : (Block-chain). (block) (chain)... < 1>. P2P (distributed).. ( ), (, ). 4) (Bitcoin). 2009 ( ) (Satoshi Nakamoto) <Bitcoin: A Peer-to-Peer Electronic Cash System>(2008). < 2> ( ) (Ethereum ETH), (Litecoin LTC), (XRP), (Dash), (Monero XMR), (Zcash ZEC),.. ( 1 ) 10.,.. ( ). 1. Fig 1. Block Chain s Basic Structure source: https://goo.gl/images/gwcdb4 2. Fig 2. types of crypto-currency source: https://goo.gl/images/rdejts 4)..

(JBE Vol. 23, No. 5, September 2018) (double-spending) [2],,,.... :., ( ),.... < 3> 1999 2016. 2000 (CD, ). 2001 2015. 5) (Performance Right) (Synchronization) 6). 3. (1999-2016 ), : IFPI, 2017 Fig 3. Global Recorded Music Industry Revenues 1999-2016 (US$ Billions), source: IFPI, 2017 5) IFPI( 국제음반산업협회 ) 에의하면 2015 년디지털수익이 66 억달러규모에달하였으며처음으로피지컬음반수익을앞질렀다. 이듬해 2016 년에는 78 억달러규모로 18.2% 성장세를보였다. ( 음악백서, 2017) 6) :,,. (,, 2016)

. 2003 7). 8), [3]... 4 (AI). (2018) ➀ ➁,. [4].... mp3.. [3]...,. 9).. 1 6. 44%, 40%, (, ) 10%, ( ) 6%. () [5] (< 4>, < 5> ). < 4> 9.99, 1.4 5 1/n. < 5>, 7) 2000 년대초반우후죽순격으로등장했던많은음악사이트는주요수입원이온라인광고와전자상거래및부가콘텐츠판매였다. 2003 년스트리밍서비스가유료화하면서서비스를유지할만큼의유료회원유치를감당하지못한많은사이트들이문을닫게됐다. 8), ( ). 9) top100., 2013 1 3?

(JBE Vol. 23, No. 5, September 2018) 4. Fig 4. current structure of music industry of distribution, source: music-coin white paper 5. PPP Fig 5. PPP(pay per play) structure in blockchain system, source: Music-coin white paper PPP(Pay Per Play). () ()... < >. SNS..

. ( )? ( )? ( ). 2016 (BCI: Blockchain for Creative Industries cluster) Music on the Blockchain [6]. 1. Table 1. Four areas of the music industry transformed through the block chain system 1 2 3 4 As a networked database for music copyright information Facilitating fast, frictionless royalty payments Offering transparency through the value chain Providing access to alternative sources of capital...., ( ). (seed funding) 10), (crowd funding) 11).. ( ) (fair trade)????.. ( )..,. 10). 11) (crowd) (funding)... ( )

(JBE Vol. 23, No. 5, September 2018). ( ). 1. (Spotify): (Spotify) 2017 4, ' (Mediachain Labs)'..,. (NMPA) 3 ( 338 ).,. The mission of Mediachain Labs has been to build a more connected world for creators. Inspired by the disruptive technology behind Bitcoin, we set out to explore how the next generation of blockchains and open, peer-to-peer protocols would empower creators to better reach their audiences and ears a living. - Mediachain Lab Team 12), ( ), P2P (peer-to-peer), 6. Fig 6. Spotify and Mediachain, source: https://goo.gl/images/rqmm6e 12) ZDNet 'Spotify acquires blockchain startup Mediachain to improve music attribution' (: 2018/08/05) https://www.zdnet.com/article/spotify-acquires-blockchain-startup-mediachain-to-improve-music-attribution/

.. ( ),. (Youtube) 20 (IFPI)... 2. (FeedBands): (dash) 13) (Feedbands).,,., (2017), (Sound Cloud), (Spotify), (Band Camp) [7]..... (goods). 4. 25, 7. Fig 7. Feed Bands main page, source: www.feedbands.com 13) 대시 (Dash) 는암호화폐의일종이며비트코인과비교해익명성이보장되며추적가능하다는특징을갖는다.

(JBE Vol. 23, No. 5, September 2018) 45. (Dash) (< 7> ). ( ). 1, 99.9%. 3. (RecordGram):. 14)...,. (RecordGram). (Tune Token).,.. (,, ),.,.....,. 2015 (Eric Mendelsohn). (Black Eyed Peas) (Will.i.am). IT. 15) (Imogen Heap) (Ujo Music), (Musicoin) [8]..,. (makeus.com) (SK 100, 30 ). 14), 2018 5 22 ", ''" 15) 뮤지션이만든모바일스튜디오 레코드그램 과암호화폐 튠토큰 ( 비석세스, 2018/4/20)

8. Fig 8. mobile page of Recordgram source: https://goo.gl/images/h43dxh. 2017 9, 28.. SK ( ). SK, (AI). SK. -KTB..,, 10 30. 3.0 SK. (Pison Contents).,, AI, 20 Musician First Alliance(MFA) 16). 16) MFA : http://musician1st.org

(JBE Vol. 23, No. 5, September 2018).,,... (Steemit)..,... ( )., ().,,. (2018), (the debate between for and against camps has at times seemed black and white), (diversity)., ( ), (value)., (Marcus O Dair)., (product) (technological system)......

(References) [1] J. Kim, "The Future of Block Chain Technology Leading Innovation in the Industrial Ecosystem", International Journal of Contetnts, Vol.18, No.6, pp.324-332, June, 2018 [2] N. Satoshi, "Bitcoin: A peer-to-peer electronic cash system" (2008) [3] J. Kim, J. Yoo, A. Lee, C. Lee, Y. Huh, Music Business Bible, BAKHA Publisher, 2016 [4] H. Kim, Copyright Protection for AI-generated Musical Works, LAW & TECHNOLOGY, Vol.14, No.2, pp.20-32, March, 2018 [5] Money Today News, [Block Chain to Change Everyday] http://news.mt.co.kr/mtview.php?no=20180213 13183018401 (accessed: Aug 23, 2018) [6] O. Marcus, et al. " Music on the blockchain", 2016 [7] K. Choi, J. Kim, "Reinventing the revenue model for the content platform", Journal of Digital Contents Society, Vol.18, No.7, pp.1267-1280, November, 2017 [8] S. Park, Special Report, N Contetnts no.3, pp. 52-55, 2017 http:// www.kocca.kr/n_content/vol03/vol03_15.pdf - : - : - : / - :, - ORCID : http://orcid.org/0000-0002-3188-764x - :,,,,