Shang Magazine 2014 May/June http://ebook.shangmag.com/20140426/index.html#p=108 Translated by Nakili (Asian Art Works), DS LEE Events: 88 Rue Du Rhone brings good luck in the Faberge Big Egg Hunt This Spring, New York city has become the host city of the world s largest Big Egg Hunt event. This was the second time this event has been organized, after held in London in 2012. From April 1 th to 26 th, over 250 Big Eggs have been created by cutting-edge artists designers architects and jewelry designers. All eggs have been installed in the public areas of 5 blocks in NY. The magical stories will lead people to find them. This event was sponsored by the famous jewelry brand Faberge, which absolutely supports the charity. They have raised money for children in New York city and to save endangered Asian elephants and their habitats. In this event, the clock and watch company RUE DU RHONE ---founded by the grandson of the legendary watchmaker Raymond Weil has collaborated with the Korean well-known artist Ran Hwang. The Egg design created by her was so striking. The color is bold and the sculpture is beautiful. Ran Hwang said, Leila Heller gallery invited her to join this event. And it is her first time to design for an egg shape. This works took her one and a half month. I choose materials from fashion industry to create immortal image. The buttons on Egg can be seen as ordinary human or rare treasures. In my works, pins were used to fix every buttons. Every button can move freely from pins to wall, it can be read as human desire which is not restricted. ------Ran Hwang 88 RUE DU RHONE s egg design is in accordance with the independent spirit of the company and reflects the success of Pierre Bernheim who is the co-founder and chief executive of the company. Also, it reflects the exquisite Swiss craft. No matter 88 RUE DU RHONE s watch series or Ran Hwang's design works, everything conveys happiness. 8 is a symbol of affluence, the red color indicates good luck. In this event, Faberge used gem as a prize to motivate the public to look for all the eggs. In the support of Sotheby s and Paddle 8 online auction, Faberge pushes the activities to a climax through the auction of an unique egg.
Shang Magazine 2014 May/June http://ebook.shangmag.com/20140426/index.html#p=108 Translated by DS LEE Events: 88 Rue Du Rhone 이 Faberge Big Egg Hunt 에좋은행운을가져다준다. 올봄, 뉴욕시티는세계에서가장큰 Big Egg Hunt 행사의주최도시가된다. 2012 년런던에서치뤄진이래로이번이두번째로행사가조직되었다. 4 월 1 일부터 26 일까지, 250 개가넘는큰에그들은최첨단의아티스트, 디자이너, 건축가, 보석디자이너들에의해창작되어왔다. 모든에그들은뉴욕도시내 5 블럭의공공장소에설치되어왔다. 마법과도같은이야기들이사람들로하여금그것들을찾도록이끌것이다. 이행사는유명한보석브랜드이며전적으로자선기금모음을지지하는 Faberge 에후원을받고있다. 그들은뉴욕의어린이들을위해, 그리고위험에처한아시안코끼리와그들의서식처를보호하기위해자금을모아왔다. 이번행사에서, 전설적인시계장인 Raymond Weil 의손자에의해설립된시계회사인 Rue Du Rhone 이널리알려진한국인아티스트란황과합작하였다. 그녀가만들어낸에그는매우인상적이다. 색은대담하고조각작품은아름답다. 란이말하기를, Leila Heller Gallery 가그녀에게이행사에참여하기를초대했다고한다. 그리고이것은처음으로그녀가에그형태에디자인하는것이라고했다. 이작업은한달반이결렸다고한다. 나는영원한이미지를창조하기위해패션산업의재료들을선택한다. 에그위의단추들은보통의사람혹은흔하지않은보물들로보여진다. 나의작품들에서, 핀은개개의단추를고정하기위해쓰여진다. 모든단추는핀에서벽으로자유롭게움직일수있다. 이것은제한되지않은인간의욕망으로읽혀질수있다. 란황 88 Rue Du Rhone 의에그디자인은회사의독립정신과일치하고, 회사의공동설립자이며대표이사인 Pierre Bernheim 의성공을반영한다. 그리고이것은정교한스위스의공예기술을반영하기도한다. 88 Rue Du Rhone 의시계이든란황의디자인작품이든, 모든것은행복을전달한다. 8 은풍요로움의상징이고빨간색은행운을뜻한다. 이번행사에서, Faberge 는대중들이모든에그를찾는데에대한상금으로보석을 이용하였다. Sotheby s 와 Paddle 8 의온라인옥션지원으로, Faberge 는행사의활동들이 독특한에그의옥션을통해클라이맥스에이르도록힘쓰고있다.