Source: CNNIC, 2004.7
31-35 12% 36-40 7% 41-50 7% 51-60>60 3% 1% <18 17% 25-30 16% 18-24 37% Source: CNNIC, 2004.7
Source: CGPA&IDC, 2003.12 Market size (billion RMB) 10 5 0 187.60% 6.7 200.0% 0.31 0.91 1.32 2.17 3.33 4.83 45.80% 64.30% 100. 0% 53.50% 45.20% 38.60% 0.0% 2001200220032004200520062007 Market size Growth rate e Growth rat
Source: ipark Beijing, 2004.12
Online game users (M) 45 40 35 30 25 20 15 10 5 0 98.3% 63.8% 13.8 8.4 Source: CGPA&IDC, 2003.12 20.3 33.6 26.3 41.8 30.0% 46.7% 27.7% 24.4% 120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Online game users (M) Grwoth rate Northwest 5.28% Source: ChinaLabs, 2004.5 Northeast Southwest 11.20% 11.83% Center Mid-south Mid-north 15.76% 16.77% 18.01% Mid-east 21.15% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Growth rate
>35, <16 1.83% 5.79% 31-35 5.27% 16-18 26-30 11.33% 15.90% Male Female 83.39% 16.61% Source: iresearch Inc. 2004.6 19-22 32.95% 23-25 26.95%
Source: ChinaLabs, 2004.5 Dialup 3.09% Wireless IS DN 4.24% 4.47% Other Broadband 34.45% ADSL 53.75% 0% 10% 20% 30% 40% 50% 60% Source: iresearch Inc. 2004.6 8-14 hrs 15-21 hrs 11% 22-28 hrs 3% >29 hrs 16% 13% <7 hrs Source: ChinaLabs, 2004.5 57%
5 games >5 games 4 games 0.52% 5.53% 3.60% 1 game 3 games 33.07% 20.01% 2 games 37.28% Source: ChinaLabs, 2004.5 RPG 46.10% Strategy FPS Casual Sports Other 18.99% 17.03% 10.21% 4.21% 3.46% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% Source: iresearch Inc. 2004.6
Chinese Swordsmen 35.63% Cartoon 16.75% Misc 7.67% Fantasy 39.94% Source: iresearch Inc. 2004.6 Graphics and Game balance No cheating Story People Free test Connection Learning curve Customer C ommunication Event Trade,guild,war PK Misc 0.37% 5.43% 5.24% 3.84% 3.30% 6.01% 5.77% 8.61% 8.47% 8.04% 10.95% 10.56% 9.27% 14.16% 0% 2% 4% 6% 8% 10% 12% 14% 16% Source: iresearch Inc. 2004.6
Make friends 20.85% Make or find rare items 16.03% Power 11.09% G uild/country battle 9.23% Explore 8.75% Quests 8.37% PK 8.35% Chat 8.33% Try different ways 6.46% Misc 2.54% 0% 5% 10% 15% 20% 25% Source: iresearch Inc. 2004.6 Hacking 17.15% Balance change 13.67% Security 13.54% High price 12.09% Loss of friends 11.76% Poor CS 11.15% New games 7.39% Time wasting 6.87% Infrequent upgrade 4.60% Misc 1.80% 0% 5% 10% 15% 20% Source: iresearch Inc. 2004.6
Misc Online purchase 4.93% 14.13% Software store 36.96% Newsstand 21.84% Interne t C a fé, 22.14% Source: iresearch Inc. 2004.6 Month card 56.35% Point card 23.36% Week card 6.05% Hour card 5.14% Year card 3.25% Quarter card 1.64% Day card 1.51% Misc 2.71% 0% 10% 20% 30% 40% 50% 60%
Source: iresearch Inc. 2004.6
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