Agenda 01 Oracle Big Data Analytics Solution Business Data Data Streaming(NoSQL) APIs Oracle CAF & Stream Explorer Data Services Data Streams Social/L



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BIG DATA PLATFOM & ANALYTICS SOLUTION BIG DATA ANALYTICS SOLUTION BIG DATA CLOUD SEVICE

Agenda 01 Oracle Big Data Analytics Solution Business Data Data Streaming(NoSQL) APIs Oracle CAF & Stream Explorer Data Services Data Streams Social/Log Data Data Platform(BDA, BDS, ODI) Analytics eports & Dashboards Execution Innovation Enterprise Data Other Data Sources Advanced Analytics Discovery Lab(Big Data Discovery) Business Intelligence Data Visualization Discovery 4, (Infiniband) Appliance. Oracle is the only vendor who has applied the 4th generation big data architecture into a fully integrated engineered systems stack that includes Hadoop, Data Discovery, Data Integration, Database, Analytics and an API App tier solution that comes pre-installed on appliances and pre-integrated via Infiniband connectivity. Big Data Platform 03 Oracle Big Data Appliance 05 Oracle Big Data SQL 06 Oracle Big Data Connectors 07 Oracle Big Data Discovery Analytics Solution 09 Oracle Business Intelligence 11 Oracle Data Visualization Desktop 12 Oracle Advanced Analytics 14 Oracle eal Time Decision Big Data & Analytics Cloud Services 15 Big Data & Analytics Cloud Services 16 Oracle Big Data Cloud Service 18 Oracle Business Intelligence Cloud Service 02 Oracle Big Data

Oracle Big Data Appliance Big Data Platform Agenda Oracle Big Data Appliance 01 Oracle Big Data Appliance Oracle Big Data Appliance NoSQL. SQL. -Cloudera Cloudera Enterprise-Data Hub Edition ( ) Mammoth / /,, ( Big Data SQL ) SQL (, NoSQL, DBMS) (IB) Big Data SQL 02 ( / /,, ) (OS/JVM/Hadoop/Network ) Spark, Hive SQL (Oracle Table Access for Hadoop and Spark) Subscription built-in (Kerberos, Sentry, Cloudera Navigator) Oracle Big Data Appliance Software Oracle BDA OS, Java Cloudera Enterprise Data Hub Edition (CDH Enterprise + ) Oracle Linux Oracle JDK Cloudera Enterprise Data Hub Edition : Cloudera Impala, Cloudera Search, Apache HBase & Apache Accumulo, Apache Spark, Apache Kafka, Cloudera Manager(Cloudera Navigator, Cloudera Back-up and Disaster ecovery) Oracle Perfect Balance Oracle Table Access for Hadoop /NoSQL (Starter-ack to Multi-ack) Starter ack 6 Starter ack 1 Full ack 18, Full-ack 18 IB 40Gb Starter Full Multi-ack Big Data Platform 03

Oracle Big Data Appliance 01 Oracle Big Data Appliance vs DIY Hadoop Cluster Oracle DIY Cloudera Enterprise -Data Hub Edition ( ) CDH Enterprise ( ) 40Gb Infiniband ( ) 1/10Gb, Oracle One Vendor (24X7) ( ) (, ) ( ) Spark SQL DBMS SQL 02 X6-2 Full ack X6-2 Starter ack Elastic Configuration Compute/Storage Nodes 18 6 1 Cores 792 264 44 Memory(GB) 4,608(4.5TB) 1,536(1.5TB) 256 aw Storage Capacity(TB) 1,728 576 96 InfiniBand Leaf Switch 2 2 InfiniBand Spine Switch 1 1 Ethernet Switch 1 1 Starter ack switch Operation System Oracle Linux 5 or Oracle Linux 6(6.7 with BDA 4.4) Integrated S/W Other Optional S/W ( ) Cloudera Enterprise 5 Data Hub Edition with support for: Cloudera s Distribution including Apache Hadoop(CDH), Cloudera Impala, Cloudera Search, Apache HBase and Apache Accumulo, Apache Spark, Apache Kafka Cloudera Manager with support for: Cloudera Navigator, Cloudera Back-up and Disaster ecovery(bd) Oracle Perfect Balance Oracle Table Access for Hadoop Oracle Java JDK 8 MySQL Database Enterprise Server Advanced Edition * Oracle Distribution Oracle NoSQL Database Community Edition(CE) ** Oracle Big Data Appliance Enterprise Manager Plug-In * Big Data Appliance ** Community Edition Oracle Big Data SQL Oracle Big Data Connectors Oracle Audit Vault and Database Firewall for Hadoop Auditing Oracle Data Integrator Oracle Golden Gate Oracle NoSQL Database Enterprise Edition Oracle Big Data Spatial and Graph Oracle Big Data Discovery 04 Oracle Big Data

SQL Oracle Big Data SQL Big Data Platform Oracle Big Data Appliance Oracle Big Data SQL 01 Oracle Big Data SQL, SQL on Hadoop SQL SQL SQL DBMS 02. Oracle Big Data SQL Big Data Appliance Oracle DB Query Data in DBMS, Hadoop & NoSQL Oracle SQL HDFS BDS Server HDFS BDS Server HDFS BDS Server HDFS BDS Server Oracle Database Storage Server Oracle Database Storage Server SQL,, NoSQL SQL Big Data Platform 05

DBMS Oracle Big Data Connectors 01 Oracle Big Data Connectors Oracle Loader Hadoop DB Oracle SQL Connector for HDFS Oracle DB Oracle SQL Oracle Advanced Analytics for Hadoop Oracle XQuery for Hadoop Xquery Language Oracle data Integrator Enterprise Edition ODI(Oracle ETL Tool) GUI 02 5 Integration. Load Data into the Database Use Case Oracle Loader for Hadoop Production Database Oracle SQL Connector for HDFS Bulk load XQuery for Hadoop Functionality Hadoop Data DB Hadoop Data DB Hadoop Data DB Usability Hadoop Developers Oracle Developers Input Type Performance Data Type : HBase, JSON files, Weblogs, Sequence files, Custom formats, etc. Hadoop Cluster esource, Time Text(HDFS file, Hive table files) OLH Oracle Data Pump files, DB CPU esource Trade-off OAAH Transforms Via Mapeduce(HIVE) f(x) f(x) BDA OAAH Oracle Data Integrator f(x) Activates Oracle Loader for Hadoop Advanced Analytics for Hadoop ODI EE Loads Oracle Database 06 Oracle Big Data

Oracle Big Data Discovery Big Data Platform Oracle Big Data Connectors Oracle Big Data Discovery 01 Oracle Big Data Discovery Oracle Big Data Discovery (aw)., Find Explore Transform Discover Share Find and explore big data to understand its potential,, Quickly transform and enrich it to make it better ( ) Unlock big data for anyone to discover and share new value 02 Studio,. Spark,. Hadoop Cluster (BDA or Commodity Hardware) BDD node Name node Data node Data node Data node Data node Hadoop 2.x Metadata (HCatalog) Workload Mgmt (YAN) File System (HDFS) Oracle Big Data Discovery Workloads Studio Web UI : Find, Explore, Transform, Discover, Share In-Memory Discovery Indexes DGraph : Search, Guided Navigation, Analytics Data Processing, Workflow & Monitoring Profiling : catalog entry creation, data type & language detection, schema configuration Sampling : Dgraph(index) file creation Transforms : >100 functions Enrichments : location(geo), text(cleanup, sentiment, entity, key-phrase, whitelist tagging) Self-Service Provisioning & Data Transfer Personal Data : Upload CSV and XLS to HDFS Spark D3 Hybrid Search-Analytics Engine + (Mash-Up) In-Memory, Multi-Processing Endeca Big Data Platform 07

Oracle Big Data Discovery 03 (Search and guided navigation) (Project based analytics) Find (Data set summaries and recommendation) (Self-service provisioning and mash-up) (Visualize all attributes by type) (Sort attributes by information potential) Explore,, (Attribute statistics, data quality and outliers) (Scratch pad to uncover correlations between attributes) (Intuitive, user driven data wrangling) (Extensive library of powerful data transformation and enrichments) Transform,, (Preview results, undo, commit, and replay) (Test on sample data apply to full data set in Hadoop) (Data join and blending) (Compose pages via drag and drop) Discover (Powerful search and guided navigation to ask questions) (See new patterns in rich, interactive data visualizations),, (Share projects, bookmarks and snapshots with others), (Build galleries and tell big data stories) Share (Collaborate and iterate as a team) (Publish blended data to HDFS for leverage in other tools) 08 Oracle Big Data

Big Data Platform Oracle Big Data Discovery 통합 BI 기능과 데이터 시각화 기능을 모두 제공하는 솔루션 Analytics Solution Oracle Business Intelligence 12c Oracle Business Intelligence 12c 01 Oracle Business Intelligence Enterprise Edition 12c 개요 Oracle Business Intelligence Enterprise Edition 12c(OBIEE 12c)는 Complete, Integrated, Open Architecture의 통합 BI & 데이터 시각화 솔루션으로서 다양하고 강력한 기능, 사용이 용이한 UI와 대용량 분석에 최적화된 구조, 대용량 In-Memory 분석 기능 등을 제공합니다. KPI 스코어카드 모바일 ANALYTIC FOU ISE ND P A E COMMON ENTEPISE INFOMATION MODEL BI 포탈 P EB DD UIL. BE T CU. STOM EM In-Memory 시각화 ON TI EN T 오피스 통합 정형보고서 대화형 대시보드 ED MAP BI 비정형 질의 / 분석 BUSINESS INTELLIGENCE 02 Oracle Business Intelligence Enterprise Edition 12c 개선 사항 Oracle Business Intelligence Upgrade TCO 절감 설치, 구성, 운영을 하나의 파일로 관리 손쉬운 업그레이드 Upgrade Utility 제공 높은 OI for IT & 현업 User IT 용이한 관리 및 낮은 TCO UI & UX 획기적 개선 UI 개선 Advanced Analytics 탑재 Advanced Analytics 기능을 Pre-built Function으로 제공 개발 불필요 DB In-Memory Option 탑재 Make Everything Mobile 빅데이터 소스 추가 하둡, Spark, Cloudera Impala In-Memory 성능 개선 모든 기능 Mobile 제공 Big Data Source 지원 Cloud와 On Premise 동일한 Software 제공 Big Data Platform / Analytics Solution 09

BI Oracle Business Intelligence 12c 03 Self-Service Data Visualization Data Visualization Discovery 12c. Business User Component UI Visual Component (View) DB (Data Mashup) BIEE (PD) 50% Click 04 Extreme Performance In-Memory 3TB In-Memory. 3TB AM In-Memory Oracle DB Enterprise Edition + In-Memory Option In-Memory EDW DB Data Mart DW Schema In-Memory Cache TCO, Cost effective 3rd Party In-Memory 10 Oracle Big Data

Citizen Data Scientist Self-Service Oracle Data Visualization Desktop Analytics Solution Oracle Business Intelligence 12c Oracle Data Visualization Desktop 01 Oracle Data Visualization Desktop Oracle Data Visualization Desktop PC IT (,, ) Self- Service. Visual Easy Drag & Drop Fast Smart 02 / IT,, (,, ) (Join) (Mash-Up) On-Cloud(Oracle SaaS) On-Premise(Oracle BI, Oracle Database, TEADATA, MySQL, DB2, Spark, Microsoft SQL Server, edshift, Hive, Impala, MongoDB, Sybase IQ) Oracle Enterprise Cran Analytics Solution 11

Oracle Advanced Analytics 01 Oracle Advanced Analytics Oracle Advanced Analytics Exadata Oracle Advanced Analytics.. 02 Insights In-Database. Cross/Up-sell Market Baskets 03 Simple Data & Business Analysts Programmers Business Analysts / Mgrs Domain End Users SQL Developer Client OBIEE Applications Oracle Database Enterprise Edition Oracle Advanced Analytics - Database Option SQL Data Mining & Analytic Functions + Integration for Scalable, Distributed, Parallel in-database ML Execution Oracle Database 12c 12 Oracle Big Data

Analytics Solution Oracle Advanced Analytics 04 Data Scientists, 비즈니스 분석가, IT 개발자를 위한 다양한 접근환경 SQL Developer Graphical User Interfaces Data Miner Oracle Database Enterprise Edition SQL PL/SQL Oracle SQL Developer의 Data Miner를 이용, Drag & Drop으로 In-Database 데이터 마이닝 모형을 개발/적용할 수 있습니다. ODMSYS Data Miner epository SQL and PL/SQL SQL Functions PEDICTION/PEDICTION_POBABILITY USES PL/SQL Packages Mining Models Tables/Views DBMS_DATA_MINING Services : Data Mining XML DB Scheduler Text Client Engine OE Packages SQL Developer,... Oracle Database User Tables SQL, PL/SQL and APIs 로 구현한 알고리즘을 SQL API을 통해 임베딩할 수 있으며, 사용에 익숙한 Data Scientist는 스크립트를 이용하여 분석업무를 수행할 수 있습니다. SQL Interfaces SQL Plus In-db Stats Database Server Machine 05 낮은 TCO Traditional Analytics Oracle Advanced Analytics Data Import 데이터가 존재하는 DB에서 바로 분석을 Model "Scoring" Savings 이로 인해 분석서버에 동일한 데이터를 Model Building Model "Scoring" Data Preparation and Transformation Embedded Data Preo Data Extraction Data Preparation Hours, Days or Weeks Secs, Mins or Hours Source Data Dataset s/work Area Analytic at Process ing Process Output 수행함으로써 데이터 이동을 할 필요가 없습니다. (Save Time) Data Preparation and Transformation Model Building 저장할 필요가 없습니다. (Eliminate data duplication) 분석서버를 분리할 필요가 없습니다. (No separate analytical server) Target Analytics Solution 13

Self-Learning Oracle eal Time Decision 01 Oracle eal Time Decision Oracle TD Self-Learning. Insight, Quality,, Best Fit Self Learning, Data Age & Update Interaction Machine Learning Self-Learning ule Multi Channel Self Learning Insight 02 Supply All elevant Data Scoring, Segment ( ) Self Learning External Models and lists ( Manual Update ) TD ( ) Model 14 Oracle Big Data

Big Data & Analytics Cloud Services Analytics Solution Oracle eal Time Decision Big Data & Analytics Cloud Services 01 Big Data & Analytics Cloud Services,,,,. DATA MANAGEMENT APPLICATION DEVELOPMENT Fast Faster Provisioning IT OPEATIONS MANAGEMENT INTEGATION Flexible Variety Mgmt Options IDENTITY MANAGEMENT CLOUD PLATFOM MOBILE Simple Instance Create with Few Clicks CONTENT & POCESS BUSINESS ANALYTICS Standard Built on Open Standards Big Data & Analytics Business Analytics Business Intelligence Cloud Service CLOUD Data Visualization Cloud Service CLOUD Big Data Preparation Cloud Service CLOUD Big Data Discovery Cloud Service CLOUD Big Data Cloud Service Big Data SQL Cloud Service Database Cloud Service CLOUD CLOUD CLOUD Data Management & Integration NoSQL Database Cloud Service Golden Gate Cloud Service CLOUD CLOUD Analytics Solution / Big Data & Analytics Cloud Services 15

Oracle Big Data Cloud Service 01 Oracle Big Data Cloud Service Oracle Big Data Cloud Service.,., NoSQL Oracle SQL Oracle Big Data SQL Cloud Service. 02 Oracle Big Data Cloud Service Oracle Big Data Appliance End-to-End 03 SIMPLIFY Exadata Database Big Data SQL INTEGATE Big Data Preparation DATA MANAGEMENT Big Data Discovery INNOVATE Data Integration DATA FACTOY BIG DATA DATA LAB BI Service CLOUD 16 Oracle Big Data

Big Data & Analytics Cloud Services Oracle Big Data Cloud Service #1 PCI (,,, ), Application Oracle SQL, (40Gb),, (Mammoth), OS, JVM,, / Web GUI End-to-End UI Log Event Data Interface Big Data & Analytics Cloud Services 17

Oracle Business Intelligence Cloud Service 01 Oracle BI Cloud Service BI Cloud Service Oracle Business Intelligence Oracle Database Cloud Service. OBIEE(Oracle Business Intelligence Enterprise Edition) Cloud IT? Cloud,, BI Cloud..?" Advanced Self-Service, Self-Service Data Visualization Mobile : ios Oracle BI Mobile App 18 Oracle Big Data

Big Data & Analytics Cloud Services Oracle Business Intelligence Cloud Service 02 BICS Analytics Transformation. 2 Fast Food : IT, ( 100 ),,, 5 Global ( ) :, PDF Oracle BICS BICS : CM, Hyperion, 1 450 BICS, Self-Service, TCO Analytics Transformation. [BICS ] OACLE BICS? / Self-Service / IT / TCO / Oracle Start Using Cloud / Sandboxing Modernization Shared Vision Hybrid BI Cloud = + Public Cloud Oracle BICS Private Cloud Oracle BI 12c Big Data & Analytics Cloud Services 19

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