GiGAtopia_ Create the Future GiGAtopia 시대개막 GiGAtopia로여는미래세상고객최우선경영 GiGA Story를통한공유가치창출 30 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value 유무선통신시장선도 >> 미래기술리더십 >> 고객가치제고 >> CSV 관점의사회가치제고 kt Integrated Report 31
GiGAtopia 시대개막 32 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 GiGAtopia 시대개막의중요성 kt,. Material Issue kt GiGAtopia. kt kt 의 GiGAtopia 시대개막 lot ICT ICT GiGA GiGA 37.9% GiGA internet GiGA internet 2020 1.47 25 300 GiGA internet 62 9,000, 10 GiGA internet IoT,, 2015.04.09 kt 의경쟁력 Core Competency Performance Index GiGA 네트워크 LTE 1 (21.3Mbps)* LTE 91%* 5G GiGA UHD tv IPTV 1 (600, 2015. 3.) GiGA IoT IoT 2 /83.7 (2014. 12.) GiGAtopia 동반생태계조성 207 7,020 3 1,400, IoT,, 5G 1,200 글로벌 GiGAtopia 3,334 (2014 ) GiGA APG NOC, NPC * 2014 LTE 미래전략 kt 2014 2016 3 4 5,000 GiGA GiGA ICT. GiGA, 1 kt. kt Integrated Report 33
GiGA Network kt LTE. IoT. kt ( ) GiGAtopia 5G GiGA. kt 의네트워크기술진화 LTE LTE LTE-A LTE-A 4 LTE X1 LTE X2 LTE X3 LTE-A X4 10MHz 75Mbps 20 MHz 150Mbps 20MHz 10MHz 225Mbps 20MHz 10MHz 10MHz 10MHz 300Mbps UHD 1 ( 18GB) 100 ( 3GB) 32 16 11 8 5 163 109 82 전국망커버리지광대역 LTE-A 4 서비스출시 kt 2013 LTE. LTE 2014 7 3 LTE-A ( 225Mbps), 9 2.1GHz 2014 12 LTE 4 LTE-A 4 ( 300Mbps) kt LTE (150Mbps) 3rd (300Mbps) 2nd(225Mbps) (150Mbps) LTE LTE LTE LTE LTE LTE LTE kt 3rd (300Mbps) 2nd(225Mbps) (75Mbps) LTE LTE LTE LTE LTE LTE LTE Interview with stakeholder. kt (Resource). IT (growth engine). (IoT), GiGA, kt 5. 양종인상무 한국투자증권 34 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 5G 시대를이끌어갈네트워크인프라구축 5G. 5G. kt 5G. 5G. kt 5G LTE-A Het Net GiGA WiFI GiGA 10 GiGA 600Mbps 867Mbps 1Gbps 10Gbps UHD 1 ( 18GB) 100 ( 3GB) 4 2 50 (170 ) 2 24 (144 ) 14 41 28 24 2 LTE-A Het Net (2014.02.24.) kt LTE-A GiGA WiFI LTE-A Het Net MWC (Mobile World Congress) 2014. 2013 LTE, LTE 8 600Mbps 10 GiGA internet (2014.10.20.) kt WIS(World IT Show) 2014 GiGA 1Gbps GiGA internet. GiGA internet 2006 100Mbps 10 1Gbps. GiGA WiFI AP 867Mbps. (UHD),,. GiGA Wire (2014.10.20.) kt 300Mbps GiGA GiGA Wire. GiGA,. Macro Cell ( :F1) Ultra-Dense Small Cell ( :F2) Hotspot Small Cell ( :F3) 100 10Gbps (2014.10.20.) kt 2014 (ITU) 10Gbps. 2010 kt GiGA internet 10Gbps, 2013 9 10Gbps. 100. 8K. kt 10Gbps. *Het Net, ( ) ( ) kt-, 5G (2014.12.16.) kt Het Net* CA(Carrier Aggregation, ). 5G UDN(Ultra-Dense Network, ).,,. kt Integrated Report 35
GiGA UHD tv kt GiGA UHD tv UHD UHD GiGA UHD tv. kt GiGA IPTV (Mash-Up). 고객편익을위한서비스품질제고 kt. UHD TV UHD. (web),.,, 4, TV 3 GiGA UHD tv. 콘텐츠생태계활성화 kt GiGA UHD tv IPTV. kt /,,. IPTV kt,. IPTV,,,, kt. kt,,. IPTV PP CP IPTV API*, SDK**,olleh tv VOD, olleh OPEN IPTV *API(application programming interface): **SDK(software development kit): 미디어시장선도 tv 2015 3 600. kt IPTV ( ) 586 600 497 403 207 304 2010 2011 2012 2013 2014 2015 (3 ) kt GiGA UHD tv GiGA, GiGA, 5 6,700. 5 GiGA 300. 36 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 GiGA IoT IoT(Internet of Things). IoT 2022 22 kt IoT. IoT 를통한스마트라이프 (Smart Air care service) kt IoT. 1,000,. / () / GiGA (Beacon) IoT (), (,, ). IoT, kt. DB ID ID ID 글로벌표준 IoT 기반생태계구축 kt IoT Data GSMA( ), ( ), Axiata( ) IoT (IDE : IoT Data Ecosystem). IoT kt, 2014 IoT 2 2014 12 83 7,000. kt IoT IoT, IoT IoT. kt Integrated Report 37
K-Champ 의글로벌진출허브 GiGAtopia K-Champ. kt,. kt GiGA. 동반성장프로그램 2014 (http://ktidea. olleh.com) 14 GiGA internet (M) - One Stop Review (M+1) (http://ktidea. olleh.com), 2014 2014 (Mobile world Congress, ) : ( ) 2014 9, 2015 6 GSMA(Global System for Mobile communications Association) 4 3,000 2014 12 LTE 345 2015 350 9 2,000 60 195 7,000 10 95 2.632,, 1 24 / 3 1,400, BM (NIPA) 8, // /M2M/IoT, 38 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 창조경제를위한창업지원 kt 2015 3.,,,. * IoT 5G -> -> -> <SW >, <> kt < > 1:1, kt IoT, MS IoT < IoT > IoT, <5G > 2015 5G 5G : (Financial) (Technique) kt, IoT,, 5G kt 150,, 1,050. kt ( 2,000 ). 우수스타트업의글로벌진출지원 kt (,, ) ( 8,, ). 1 MWC, CES. () () () NTT () KIC() ( ) ( ) ( ) () kt() 8() () () ( ) () kt Integrated Report 39
글로벌 GiGAtopia kt, ICT. GiGA, 4G 5G, ICT. 글로벌 GiGAtopia 구현 kt.. 100MHz 4G GiGA. (2 :, ), NGN GiGAtopia kt 4G LTE GiGA 5 16 (~2016. 2) (10 ) (4 ) (4 ) (2) (2) (2),, / IT,,, / IT,, IT / / / GiGA kt GiGA. kt ICT 2012 2, (, ). 40 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 글로벌 GiGA 인프라구축 kt GiGA 5G. APG NOC APG(Asia Pacific Gateway),,,,, 1 1,000km kt 13. kt APG 2014 10 APG NOC(Network Operation Center) APG. APG 2016, 5G. APG NOC NPC NCP(New Cross Pacific) 1 4,000km, 6. kt NCP. NCP NOC NCP NOC. ( ) ICT 2012 208 618 2,203 3,029 2013 391 739 1,929 3,059 2014 818 771 1,744 3,334 kt Integrated Report 41
GiGAtopia 로여는미래세상 42 kt Integrated Report
Overview of kt's Sustainability Introduction GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 GiGAtopia 로여는미래세상의중요성. kt IoT ICT. Material Issue IoT ICT kt 의 GiGAtopia 로여는미래세상, kt-meg(micro Energy Grid),,, kt, IoT, 5. kt 의경쟁력 Core Competency Performance Index 스마트에너지 2014 136 통합보안 17 차세대미디어 K-live (2014 1 ) : 8 / 5 6,000 헬스케어 지능형교통관제 (,, ) 1 UBI(Usage-based Insurance) 미래전략 kt 5 ICT. ICT, ICT. kt Integrated Report 43
스마트에너지. kt ICT GiGAtopia. 토털에너지관리솔루션 kt-meg kt kt-meg(micro Energy Grid). kt-meg ICT,, --. kt,, 12,. ICT (Electricity) (Heat) (Gas) (Water) 스마트에너지사업기반확보 사업경쟁력강화 GiGAtopia. 2014 7.5MW, (AMI). kt LTE (AMI). 2014... kt 2015 3, BIC(Big Data, IoT, Cloud). 3 LTE kt - MEG, IoT 1 2 3 스마트에너지 사업의 Value 2014 성과 2014 136 사업목표 이해관계자편익 15% 2015 1,359, 2020 1 6,158 : : : 44 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 통합보안,. kt ICT. Safety 차원의포괄적인서비스 kt ICT Security Safety. kt, (kt, kt estate). Intelligent Sensing / Care - + MDM (Mobile Device Management) // /NW Sensor CCTV Security lot Safety CCTV/ (SOC),, /, kt IoT. kt, kt kt, Centios. Safety ICT,, / Safety,. kt ICT. 통합보안 사업의 Value CCTV (SW),. kt HD IP-CCTV IoT,,, // /. 2014 성과 SOC, HD 17 사업목표 2017 Safety 1 이해관계자편익 : :, :, kt Integrated Report 45
차세대미디어,. kt 1 OTT(Over The Top), (hologram). 차세대미디어사업 TV TV PC,,,,. OTT* / Curation K-live Virtual Culture kt / (kt, kt skylife kth ) *OTT : 3 OTT(Over The Top) kt OTT.. TV.. K-live K-live.. Live Gallery Live Club VR/AR Amusement 차세대미디어 사업의 Value 2014 성과 2014 1 K-live ( 8, 5 6,000, MOU 3 ) 사업목표 2020 9,379 이해관계자편익 : : : 46 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 헬스케어 (pre/post care). kt (personal healthcare), ICT, (bioinformatics), (wellness),. kt 헬스케어플랫폼 kt IoT,,. kt * 의료 ICT * (life log): (Personal Healthcare),. kt,. ICT ICT,,, ICT. ICT. (Bioinformatics). kt,,.. (Wellness) kt,,. 헬스케어 사업의 Value 2014 성과 (,, ) 사업목표 No.1 이해관계자편익 :, : : kt Integrated Report 47
지능형교통관제, IT IT, IT. kt GiGA IoT IT. 지능형교통플랫폼 kt, IoT. kt,. Status CCTV,, /, ITS, /,,,,,, ABS/TCS/ VDC,,, /,, /,,,,, Insurance Tolling Parking // Safe / Eco / / (Telematics) IT,,,. kt, (FMS),. kt. (C-ITS). UBx(Usage-based X) IoT (Usage) kt (UBx: Usage- Based X). 지능형교통관제 사업의 Value 2014 성과 1 UBI(Usage-based Insurance) 사업목표 1 2018 250 ( 10% ) 이해관계자편익 : :, : : 48 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 kt Integrated Report 49
50 kt Integrated Report 고객최우선경영
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 고객최우선경영의중요성 kt. Material Issue kt 의고객최우선경영 1 1 B2C, B2B /,,, Total CS CS 2 3 CS,, / AS 1. / 3 /. kt 의경쟁력 Core Competency Performance Index 고객만족도 (NCSI) (KS-CQI) 차별화된상품및서비스제공 285 16 1 5 1 3 1 1 2 100 브랜드가치창출 2015 LTE 1 2015 if 미래전략 kt B2C B2B.. kt Integrated Report 51
최고의고객서비스 kt. kt 4,. 고객최우선관점의 Total CS 추진 4 (CS,, Product, ) 650 (2015 1,700). 2015 B2B B2C,. kt,. Total CS 1 // (ARPU), Hidden Needs 2 kt kt Mind,,, Pain Point 3, 1,, 고객최우선상품 2011. 2014,,. ( 285 ) 112 88 85 2014 2013, 2014,, 82% 100., GiGA WiFI (AP) (Wibro egg). 52 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 GiGA WiFI (AP),,, GiGA WiFI (AP) LTE,,, (OTM),, UI/UX GiGAtopia 1 kt GiGAtopia 10 5 76, 46, 13 고객최우선서비스 kt (KPC) (NCSI) 16 1, 5 1, 3 1. (KSA) (KS-CQI) 1, 2. (NCSI) ( ) (KS-CQI) ( ) 71 72 72(2 위 ) (1 ) 2012 2013 2014 74 74 74(1 위 ) 76.5 IPTV 72 73 71 72 72(2위 ) 73(2위 ) (2 ) 71.6 76.3 73 74 73(1 위 ) 74 72 74 72(1 위 ) 70.8 2012 2013 2014 74.5 고객커뮤니케이션 ( ) ATT( ) (1) 188 (%) 20 /ARS VOC() / ARS VOC self (%) 136 129 72.8 19,000 174 82.9 93.4 96.3 23,301 2013 2014 (1) ( ) (1) VOC kt VOC.. APP VOC. kt 2014 10 400 kt. 1 1,000 //, VOC.,, /. self.. Self 18.3 19.1 (1) kt Integrated Report 53
최고의고객서비스 kt, kt. kt 만의혁신적인서비스 (chip) (Financial) (Technique). kt (Tapsign) / +., + () (PC/Mobile) / T kt TV. kt kth k TV. kt 2012 1 (, IPTV,, ) 2015 3 No.1,. (2015 3 ) Bictainment kt (wizzap) ///.,,,. GiGA GiGA WiFI wizzap NFC (wizzap) 54 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 고객별맞춤서비스 kt. : 65, TV : TV ( ) :, 10, :, : 1583(kt ) 02-2190-1180 e- 클린활동 kt e-, 2015 2 17. e- e,,,, PC PC, /, / PC 365 일안정적인서비스제공 kt. 365 24 /.,., kt. 2014 8 19 2014.,,,. kt 2014. kt kt Integrated Report 55
브랜드가치창출 kt 2011 (olleh).. 소비자참여형통합마케팅커뮤니케이션 (IMC) 활동 kt IMC(Integrated Marketing Communication).,, (consumedia). GiGA 캠페인으로 GiGAtopia 시대의개막선언 2014 kt PR GiGA ICT GiGAtopia. GiGA. 10 GiGA,,. ( ) GiGA. GiGA internet, GiGA, GiGA UHD tv, GiGA WiFI GiGA ( ). GiGA GiGA GiGA GiGA, GiGA internet GiGA. 보다업그레이드된소비자참여형 GiGA 로캠페인 2015 3 GiGA WiFI GiGA GiGA., GiGA. GiGA 56 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 kt 디자인아이덴티티구축,,,, kt 2014. kt 6 22. kt. GiGAtopia PR GiGAtopia PR if (Corporate Identity) (Consumer Products) 2. GiGAtopia PR (olleh) () 2 2,500, 40 if (Communication publishing) (Consumer Products). kt wiz (Brand Identity) (olleh) 2014, 2015 if. kt wiz Brand Identity 전략적브랜드관리및운영 kt. 3 kt,,. kt Integrated Report 57
58 kt Integrated Report GiGA Story 를통한공유가치창출
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 CSV 의중요성 2011 CSV(Creating Shared Value). kt CSV kt. Material Issue ICT kt 의 CSV 경영 () kt ICT, GiGA Story / (Cluster) ICT (reference) kt () ICT CSV () ICT. kt 의경쟁력 Core Competency Performance Index kt CSV. - 1 CSV, GiGA Island - GiGA Story 프로젝트 5 4,000, 6 3,800 5 4,000 19 9,000,. - WIS(World IT Show) 2014 GiGA Island - 미래전략 kt GiGA Story (initiative). GiGA Story CSV. kt Integrated Report 59
GiGA Story 프로젝트 GiGA Story kt.,,, ICT GiGA Story. GiGA Story 프로젝트 GiGA Story GiGA ICT kt GiGAtopia CSV. kt GiGA Story GiGA,,,. 프로젝트추진계획 GiGA Story GiGA Island( ), GiGA ( ), 2014 GiGA Island GiGA School 2015 3 GiGA Island. GiGA, GiGA Story ICT (SDGs). 2014 2015 GiGA Island (2015. 3.) GiGA Island(2014.10.) ICT GiGA Story GiGA (2015. 7.) GiGA School (2014. 11.) 60 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 GiGA Story 를통한경제적 사회적가치창출 kt,... kt GiGA Story,, 268%. GiGA Story CSV, 1 CSV. (: ) ICT 2.4 3 :, GiGA Island : ICT,,, PR GiGA Island ICT (, ) 16.9 3 : : : (DB) : : : ICT (: ) ICT 2.4 3 :, GiGA Island : ICT,,, PR GiGA Island ( ) 3.28, 3.1,, GiGA Island(2014 10 ). kt Integrated Report 61
GiGA Island GiGA Island GiGA Story ICT. kt GiGA Island ICT CSV. GiGA Island 체계및목적 GiGA Island GiGA ICT (Virtual Bridge). 2014 10 GiGA Island 1, 2015 3 GiGA Island 2. GiGA Island ICT,,,, ICT kt GiGA (Infrastructure) GiGA internet GiGA WiFI GiGA Wire ICT 기술기반창조적민관협력지역개발모델 GiGA Island ICT --,. Interview with stakeholder 미래창조과학부관계자 kt.,. IT ICT kt. kt GiGA Island,. ICT kt. 62 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 임자 GiGA Island GiGA Island ( ) ICT,. GiGA Island 10 GiGA (Virtual Bridge),,,, 2014 10, GiGA Island ( ) ( 80% ) ( 68.2% vs. 83.2%) ( 1,004 ) ICT ( ) ( 26.9%) GiGA (2014 (BCN) ), IT,,.. GiGA Island, LTE GiGA internet GiGA WiFI, IT,,,, 1 2 3 4 5 kt kt IT UHD TV / T- (IPTV ) ( ) ( ) /, ICT kt Integrated Report 63
백령 GiGA Island 70,. kt 2015 3 GiGA Island. kt LTE 4 (4T4R) 5.,. CCTV, ICT GiGA. GiGA (microwave) : 4 As-is MIMO 2 2 To-be MIMO 4 4 LTE : LTE ktsat B ICT,,,. GiGA Island ICT, GiGA LTE ( ) CCTV GiGA ( ) ( /) () GiGA IT ( ) /, IT, GiGA, LTE 70 64 kt Integrated Report
Overview of kt's Sustainability GiGAtopia_Create the Future Sustainable Value GiGAtopia 시대개막 >> GiGAtopia 로여는미래세상 >> 고객최우선경영 >> GiGA Story 를통한공유가치창출 GiGA School/GiGA 창조마을 kt GiGA School, GiGA. kt ICT. GiGA School PC/ GiGA UHD TV, GiGA School, (DMZ). kt GiGA 2014 11 GiGA School. kt, GiGA. Smart Disk_Education Ver 2.0 Q&A, Test (poll) -, 1 Biz / CSV GiGA Smart Disk EDU GiGA UHD TV ( ) ICT DMZ 2 kt ( ) kt e GiGAtopia 3 (kt linkus ) ( ) 4 ( ) kt GiGA 창조마을 GiGA kt ICT. 2015 6 GiGA,.,,, GiGA WiFI ICT. kt GiGA. GiGA (Smart Class) UHD TV IoT kt Integrated Report 65