untitled

Size: px

Start display at page:

Download "untitled"

순애 박
6 years ago
Views:

1 論參料略 2. John Naisbitt 2000 北略理北流理 5. Glueck, William F 略略行略說略 8. Porter, Michael E 略 9. Yin R.K 林 Elizabeth Hill, Catherine O Sullivan, Terry O sullivan 2004 理理略精論見羚 Smith Constance 2004 行理論行理 17. 葉 1997 行理論北理 18. 劉 Wtadystaw Tatarkiewicz 1989 六理念聯論路館 - 識理 - 1 -

2 論參料論 1. 亮 1993 略理論理論 > 理論 6. 林 2004 領論略理論路蘭行 Artkey 欄行理論劉玲 2002 利理論 15. 羅蘭年

3 料 1. 行略理來 EMBA 理 3. 李 Artkey 易 CASE 路 Artkey 行 _content.asp?mmcontentnoid= 李 2003 識 htm ? 紐倫例

4 論參料 11. 葉朗數劉劉 2002 復 1. Alderson, W., Marketing Behavior and Executive Action, Irwin, Homewood, IL, Ansoff, Igor,. Corporate Strategy, New York, NY: Mcgraw-Hill, Aaker, D.A., Developing Business Strategy, New York: Willey and Sons, p.35-36, Battersby, Gregory J. and Grimes, Charles W., Licensing Desk Book, New York: Aspen Law & Business, Bounds, Gwendolyn, How an Artist Fell Into a Profitable Online Card Business, the Wall Street Journal Marketplace, Böll, Karin, Merchandising und Licensing. München: Vahlen, Cherbo, Joni M. & Wyszomirski, M.Jane (edited), The Public Life of the Arts in America, Craig, James & Grant, Robert M., Strategic Management, Kogan Page, Daniel, D.R., Management Information Crisis, Harvard Business Review, Sep.-Oct., p.3, Eisenhardt, K.M., Building Theories from Case Study Research. Academy of Management Review,

5 11. Harvard Business Review Paperback Series, Harvard business review on managing the value chain, Boston, Mass.: Harvard Business School Press, Hill, W.L. & Jones, G.R., Strategic Management an Integated Approach, 4 th, Boston, Houghton Mifflin Co., Hofer, C.W. & Dan Schendel, Strategy Formulation: Analytical Concepts, Minnesota: West Publishing Co., Hoving, Thomas, Art For Dummies, IDG Books Worldwide, Inc., Keller, Kevin, Strategic Brand Management, Upper Saddle River: Prentice-Hall, Thomas Kinkade, The Thomas Kinkade Story: A 20-Year Chronology of the Artist, Bulfinch, Leidecker, J. & Bruno, A.V., Identifying and Using Critical Success Factor, Long Range Planning 17(1), p.23-32, Naisbitt, John, Megatrends 2000: Ten New Directions For the 1990's, New York:Avon Books, Owens, Thomas, A Contractual Approach to Partnering, Small Business Reports, Petersen, Andrea, Art for when there's nothing on TV, Wall Street Journal, Feb.17, Raugust, Karen, The Licensing Business Handbook New York: EPM Communications, Raugust, Karen, Merchandise Licensing in the Television Industry, Newton: Butteworth -Heinemann, Revoyr, Jack, A Primer on Licensing Stamford: Kent Press, Richard, Normann, Designing interactive strategy : from value chain to value constellation, Chichester, England ; New York : Wiley, Taine, H.A., translated by H. Van Laun,1873, History of English Literature, Edinburgh: Edmonston and Douglas 26. Throsby, David, Economics and Culture, UK, Cambridge University Press,

6 論參料 27. Vracker, Jeffery, The Historical Development of The Strategic Management Concept, Academy of Management Review, Vol.5, No.2, p , White, Edward P., Licensing, a strategy for profits, Chapel Hill, N.C. : KEW Licensing Press, 1990 料 1. Fondo, Lisa, Art Licensing Show Steady Growth, Art Business News, D.G. Brian Jones and Eric H. Shaw, A History of Marketing Thought, es%20&%20shaw%20ch02%20copy.pdf 3. Joshua Kaufman, Protect yourself from copyright infringement includes related article, Art Business News, Art, Collegiate, Non-Profit, Sports and Trademarks/Brands See Gains, LIMA Sponsored Harvard/ Yale Study, Freeman Public Relations, Copyright, the Free Encyclopedia Wikipedia History of Licensing in USA, ARMM International, artlicensing03_eng.htm 7. Industry Annual Report 2003: Licensing business captures a fair sales increase at worldwide retail in 2002, License Research, 2003, =1 8. Industry Annual Report 2004: Licensing business captures a fair sales increase at worldwide retail in 2003, License Research, 2004, D=1&sk=&date= - 6 -

7 9. Media Arts artists create new work for fall buying season, Art Business Journal V28 No.10 p.22, Oct/ ACC 2. Art Plates Inc Center for the public domain 領 4. CopyrightForms.Org 5. Creative Commons 6. Jacquielawson.com 7. Frederic M. Scherer 8. World Cultural Intelligence Network, WCIN,

untitled

untitled 數歷行林嶺理數行歷料行行來了力行行力降行連降律力路來參來數路行數行力理論都識不力論論識量量歷便力領 1 路路不識路數理行歷行良了留行歷行數更行數歷論錄錄量數行路論力度料力度理錄論數數讀數料料不論了率參都數來