untitled

Transcription

1 參 料 1996 樂 理論 北 樂 1996Easy to know MIDI 北 1997 樂 論 北 1996 樂 北 樂 禮 1990 樂理理論 北 樂 1991 北 隆 1996 樂 復 1996 理論 女 例 北 流 1981 理 北 2002 樂理 北 樂 梁 1989 兩 理論 北 流 2001 北 李 1989 行 北 錄 年 北 葉龍 北 劉 2000 路 北 1991 理 北 藍 樂 北 Anthony Storr 1998 樂 靈 北 Diane Ackerman 1993 旅 北 Earl Babbie 1998 李 北 81

2 Edith Hamilton 1986 臘羅 北 Eduard Hanslick 1997 論 樂 樂 北 Edward Lippman 1992 樂 北 Herbert Zettl 1989 北 Hooper White 1999 北 Jacques Attali 1977 樂 北 Nelson George 2001 北 Nicholas Cook 1998 樂 Roger D. Wimmer and Joseph R. Dominick 1991 李 藍 論 北 論 Simon Frith 1994 樂 樂 行 理 論 1998 樂 北 立 利 狀 度 利 論 林 1993 樂 聯 林 1996 樂 樂

3 2002 識 論 1994 不 樂 理 論 1992 樂 論 1994 樂 玲 劉 1998 理論 1999 樂 年 例 論 念 CF 1978 年 樂 7 9 北 1999 老 不 說 7 8 林 林 1998 樂 裂 Fortissimo 16 Alpert, Judy I. And Mark I. Alpert1986. The effect of music in advertising on mood and purchase intentions, Working paper 85/86-5-4, Marketing Department University of Texas at Austin, Bruner, Gordon C., II (1990). Music, mood and marketing,journal of Marketing, 54October, Cialdini, Robert B. (1984). Influence, New York: Academic Press. Dowling, W. Jay and Dane L. Harwood (1986). Music cognition, New York: Academic Press. 83

4 Gorn, Gerald J. (1982). The effect of music in advertising on choice behavior: A classical conditioning approach, Journal of Marketing, 46 Winter, Hunt, James B. (1988). An experimental study of the effect of music on radio commercial performance, in Proceedings of the Southern Marketing Association, Jay Kennedy, Music Production In The Advertising Music Business, LA/NY Music. Kellaris, James J. and Anthony D. Cox (1989). The effects of background music in advertising : A reassessment,.journal of Consumer Research, 16 (June), Kineta, Hung (2000). Narrative music in congruent and incongruent TV advertising,journal of Advertising, 29 (Spring), Kroeber-Riel, Werner (1979). Activation Research: Psychobiological Approaches in Consumer Research, Journal of Consumer Research, 5 (March), Macinnis, Deborah J., and C. Whan Park (1991). The differential role of characteristics of music on high-and-low-involvement consumers` processing of Ads. Journal of Consumer Research 18 (Setember), Meyer, Leonard B. (1956). Emotion and Meaning in Music, Chicago: University of Chicago Press. Mitchell, Andrew A. (1988). Current perspectives and issues concerning the explanation of feeling advertising effects, in Nonverbal Communication in Advertising, eds. Sidney Hecker and David W.Stewart, Lexington, MA: Lexington, Park, C. Whan and S. Mark Young (1986). Consumer response to television commercials: :The impact of involvement and background music on brand attitude formation,.journal of Marketing Research, 23 (February), Pitt, Leyland and Russell Abratt (1988). Music in advertisements for 84

5 unmentionable products A classical conditioning experiment, International Journal of Advertising, 7(1), Robynn Stilwell (2001). Advertising, music in. emusic Article,1-4. Scott, Linda M. (1990). Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising, Journal of Consumer Research, 17 (September), Seashore, Carl E. (1967). Psychology of music. New York: Dover Publications. Simpkins, John D. and Jack A. Smith (1974). Effects of music on source evaluations,journal of Broadcasting, 18 (Summer), Stewart, David W. and David H.Furse (1986). Effective television advertising: A study of 1000 commercials, Lexington, MA:Lexington. Stout, Patricia and John D. Leckenby (1988). Let the music play: Music as a nonverbal communication in television commercials, in Nonverbal Communication in Advertising, eds. Sidney Hecker and David W. Stewart,eds. Lexington,Ma: Lexington Books. Sewall, Murphy A. and Dan Sarel Characteristics of radio commercials and their recall effectiveness, Journal of Marketing, 50 (January), 料 MCAT 樂 聯 MUST 樂 樂 林 DIY 樂 李 樂行 類 85

6 樂 讀 樂 樂 樂 樂 什 樂 樂 86