A Study on Perception of Swimsuit Using Big Data Text-Mining Analysis Jeoung-Hak Lee 1, Jae-Moon Lee 1 *, Wook-Ki Kim 2, & Hyeong-Geun Kim 1 1 Kyunghe

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1 A Study on Perception of Swimsuit Using Big Data Text-Mining Analysis Jeoung-Hak Lee 1, Jae-Moon Lee 1 *, Wook-Ki Kim 2, & Hyeong-Geun Kim 1 1 Kyunghee University & 2 Yongin University

3 Table 1. About analytical data Division Collection scope Contents Naver(blogs, cafes, Jisiksin, news, web), Daum(blogs, cafes, Tip, news, web) Collection period January 1, December 31, 2015 Collection tool Search word Analysis tools Collection data TEXTOM Swimsuit / Swimsuit brand UcINet 6.0, NetDraw Using TEXTOM, Gather 'swimsuit / swimsuit brand' data Table 2. Example of data refinement Data refining Children's swimsuit (Baby swimsuit, infant swimsuit) Rash guard (Lash guard, Lesh guard) Women's swimsuit (Girl's Swimsuit) Men's swimsuit (boys swimsuit) Data Delete This time, before, when, recent, Hi, etc. Other words that are difficult to grasp

4 Table 3. Frequency analysis of swimsuit related keywords by year Division Number of text searches Number of extracted words January 1, December 31 1 January December 31 Naver Daum Naver Daum

5 Table Swimsuit Recognition Key words frequency and connection degree centrality Word Frequency Degree centrality Word Frequency Degree centrality Swimsuit brand One piece Children's swimsuit Design Rash Guard Bikini Women's swimsuit Discount Model Brand Arena Renoma Size Purchase Men's swimsuit Store Product Vacation Sale Sports Recommendation Clothes Price Famous Pictorial Zunblock Swimsuit Elle Fashion Domestic

6 Fig Visualization of keyword CONCOR results Fig Keyword N-GRAM Graph Fig Keyword network analysis results visualization

7 Table Swimsuit Recognition Key words frequency and connection degree centrality Word Frequency Degree centrality Word Frequency Degree centrality Swimsuit brand Bikini Rash Guard Elle Children's swimsuit Collection Women's swimsuit Fashion Arena Brand Size Purchase Model Figure Product Swimming Design Kinderspel Price Store Recommendation Domestic Pictorial Release Men's swimsuit Renoma One piece Hyosung Sale Fashion show Fig Keyword N-GRAM Graph

8 Fig Keyword network analysis results visualization Fig Visualization of keyword CONCOR results

11 Apparelnews. ( ). Children's Lash Guards Swimwear Quickness : Four-season items in leisure culture. apparelnews.co.kr/naver/view.php?iid=61237 Cho, B. S., Lee, Y. J., & Kim, M. L. (2008). The effect of sport enjoyment of badminton club members on self-esteem and subjective well-being. Journal of leisure and recreation studies, 32(2), Cho, H. J. (2013). A Study on the Swim Wear Design for Water Park. Unpublished master dissertation. Hong-Ik University. Cho, Y. C., Kim. J. G. (2000). Research of Purchasing Behavior Based on Sports Item. Journal of Sport and Leisure Studies, 14(-), Cho, Y. H., Bang, J. H. (2009). Social Network Analysis for New Product Recommendation. The Journal of Intelligence and Information System, 15(4), Chon, C. N., Seo, I. W. (2013). Analyzing the Bigdata for Practical Using into Technology Marketing : Focusing on the Potential Buyer Extraction. Journal of Marketing Studies, 21(2), Cho, M. K., Kweon, S. H. (2015). A Semantic Network Analysis of Creative Economics in News Frame. Korean Journal of Journalism & Communication Studies, 59(2), Fnnews. ( ). Elle 'Hot Summer' Swimsuit Fashion Show. Hyosung. ( ). Hyosung, Creora wave beyond Paris to the

12 world & currentpage=1&keytype=&keyword=%eb%a0%88%e B%85%B8%EB%A7%88 Ibabynews. ( ). Scandic Plaza, Semi-block supporters 2 recruitment: Present a swimsuit SET to all supporters &categorycode=0006 Ilyosisa. ( ). <Special pictorial> Lash guard pattern of stars urging summer. ml? idxno= Jung, J. P. (2009). The Effects of Perception of Swimsuit Brand Images on Brand Attitudes and Purchasing Behavior. Unpublished master dissertation. Keimyung University. Kang, S. A., Cho, J. Y., & Chung, S. I. (2015). Trend Changes of Domestic Swimwear Design. The Korea Contents Society, 15(4), Kim, B. K., Kim, M. K. (2015). Language Network Analysis of the Cruise Tourism Issues. Tourism Research, 40(4), Kim, B. K., Kim, M. K. (2015). Research Articles : Keywords Network Analysis of Temple Stay Using Big-Data. Journal of Tourism Sciences, 39(5), Kim, H. W., Jun, C. N. (2014). An exploratory study on content creation methods utilizing big data : Linguistic and story resources for effective creation of TV home shopping content. Journal of Cybercommunication Academic Society, 31(3), Kim, H. Y. (2012). Analysis of Network Dynamics from the Roman-Fleuve, Togi. The Korea Contents Society, 12(11), Kim, J. H. (2012). (An) analysis on the interest group networks of regional medical industry using social network analysis : a case of Gangnam districts of Seoul, Ph.D Dissertation, hanyang University. Kim, J. M. (2011). Theses : A Study on the Visual Image of Swimsuit Design. Journal of fashion business, 15(2), Korea Database Agency(2014). The Guide for Advanced Data Analytics Professional. Seoul : Korea Database Agency. Korea Institue of Sports Science(2016). [Sports Industry Trends][Vol.50] Sposumer PART.2 Swimsuit, Rash Guard Overseas Market. Korea Institue of Sports Science(2016). [SI Focus][Vol.15] Consumption Expenditure state of Sporting Goods in Korean Households through the Survey of Household Spending in Sports Industry. Lee, E. S., Lim, Y. S. (2012). Exploring Marketing Communication Strategy Using Facebook in South Korea The Semantic Network Analysis of Communication Messages. The Korean journal of advertising and public relations, 14(3), Lee, J. H., Lee, J. M., & Jang, Y. S. (2016). The positioning by Swimsuit Brand Image. The Korean Journal of Physical Education, 55(4), Lee, M. H. (2013). Research on the Wearing Conditions of Rash Guard in Marine Leisure Activities. Fashion & Textile Research Journal, 14(6), Lee, M. W. (2015). A Effects on Selection Attributes of Swimming Supplies Purchase Form and After Purchasing Behavior. Unpublished master dissertation. PuKyong National University. Lee, Y. J., Byun, J. H., Cho, J. Y., & Chung, S. I. (2014). A Study on Trend of Resort Wear Design. Journal of the Korean Society of Design Culture, 20(2), Lee, Y. J., Yoon, J. H. (2014). A Study on Utilizing SNS Big Data in the Tourism Studies : Based on an Analysis of Key Words for Tourism Information Search. International Journal of Tourism and Hospitality Research, 28(3), Martinus, K., Sigler, T. J., Searle, G., & Tonts, M..(2015). Strategic globalizing centers and sub-network geometries: A social network analysis of multi-scalar energy networks. Geoforum, 64, McKinsey(2011). Big Data : The next frontier for innovation, competition, and productivity. Ministry of Culture, Sports and Tourism(2016) Sport White Paper. Seoul: Ministry of Culture, Sports and Tourism. Nam, K. W., Lim, S. H. (2011). The Effect of characteristics by brand of a swimming suit on brand recognition, brand preference and consumer behavior. The Korea Journal Of Sports Science, 20(2), , Oh, I. K., Lee, T. S., & Chon, C. N. (2015). A Study on Awareness of Korea Tourism through Big Data Analysis. Journal of Tourism Sciences, 39(10), Park, J. Y., Suh, C. W. (2015). Analysis of Changes in the Housing Market Using TF-IDF Weight Model. Korea Real Estate Academy, 63(-), Pyo, W. J., Lim, K. H. (2012). The Influence of a Special Quality of Social Network Service(SNS) Tourism Information on Information-Searching Behaviors of Tourist. Journal of

13 Tourism Management Research, 51(-), Shin, S. J. (2012). SNS using Big Data Utilization Research. The Journal of the Institute of Internet, Broadcasting and Communication, 12(6), Stylem. ( ). Elle swimsuit, Volume up lash guards without chest presses are released. php?no= &type=1 Themagazine. (2016). The Magazine[Fashion style magazine for women]. cate_ no=82&sort_method=6#product_listmenu Yonhapnews. ( ). Lotte Department Store, Elle swimsuit fashion show html?cid=pyh &input=1196m Yoon, H. K. (2013). Research on the Application Methods of Big Data within the Cultural Industry. Academic Association of Global Cultural Contents, (10), Yoon, Y. I. (2016). Social Network Analysis of Changing Perceptions about Camping. Journal of Tourism Management Research, 69(-),

Research subject change trend analysis of Journal of Educational Information and Media Studies : Network text analysis of the last 20 years * The obje

Research subject change trend analysis of Journal of Educational Information and Media Studies : Network text analysis of the last 20 years * The objectives of this study are analyzing research trends