Giuliano Pisapia Mayor of Milan December 2015 Three years: that is the age of the Milano Design Film Festival. An age that is both small and big. Smal

Transcription

1 Seoul Design Week / Milano Design Film Festival 서울디자인위크 / 밀라노디자인필름페스티벌 2 nd 5 th December 년 12 월 2 일 ( 수 ) 12 월 5 일 ( 토 )

2 Giuliano Pisapia Mayor of Milan December 2015 Three years: that is the age of the Milano Design Film Festival. An age that is both small and big. Small enough to keep growing and large enough to have already grown. The Festival has, rifghtly so, become a fixed event in Milan s cultural calendar. Its arrival colours the Milano autumn with innovation and quality. The city council has decided to encurage and support this unique festival which interprets and relaunches Milan s creativity. This year the festival has taken a step further: onto the international stage. The council has asked all those with an interest in the city to open up even further toward the rest of the world and the Milano Design Flm Festival has responded. Noteworthy in this respect not only the stages in London and Korea but, in particular, the agreement reached with the Architectural Film Festival of Rotterdam in the framework of videos Cycling City Project. In collaboration with bikemi, a short bicycle film has been shot in Milan which features the city s architecture and places of interest. As always, the value of the festival lies in its ability to create a dialogue between cinema and design. This year, with Expo, the Festival is included in the Expo City billboard and over 70 percent of the productions featured are international. The project Keep it Simple and Short is also in line with Expo and sees the realization of a winning short film that is linked to the theme of nutrition. For the third and for many more times in future, welcome to the Milano Design Film Festival. 줄리아노피사피아밀라노시장 2015 년 12 월 밀라노디자인필름페스티벌 (MDFF: Milano Design Film Festival) 이올해로 3 회를맞이했습니다. MDFF 는 3 년이라는짧은시간에성장을거듭하여밀라노의정례문화행사로자리잡고혁신과품질을통해밀라노의가을을더욱다채롭게물들이고있습니다. 밀라노시의회는도시의창의성을해석하고새롭게선보일수있는기회로서 MDFF 를적극지원하고있습니다. 올해 MDFF 는전세계에밀라노를알리고더욱가까이다가가기를바라는시의회의요청에맞춰국제무대로한걸음더나아갔습니다. 그리고이러한노력의일환으로런던과한국에스테이지를마련하고로테르담건축영화제와자전거도시프로젝트 (Cycling City Project) 에관한필름을상영하기로합의했습니다. 이미 bikemi 와협력하여밀라노의건축물과명소를배경으로자전거에대한단편영화한편이촬영을마쳤습니다. 언제나처럼 MDFF 의진정한가치는영화와디자인을연결하는대화의장을마련하는데있습니다. 올해 MDFF 는엑스포시티광고판을이용해페스티벌을홍보하고상영작의 70% 이상을해외작품으로구성했습니다. 또한엑스포와함께 Keep it Simple and Short 프로젝트를기획하고영양을주제로한단편영화수상작을상연하기도했습니다. 밀라노디자인필름페스티벌이 3 주년을넘어앞으로도계속발전하기를기원하며페스티벌에참석하신모든분을환영합니다. 2 3

3 Milano Design Film Festival A festival on the culture of the project 밀라노디자인필름페스티벌프로젝트문화의축제 Antonella Dedini Silvia Robertazzi December 2015 History, current affairs, innovation. Art films and new directors. Research into the expressive codes of audiovisual language. A location in the heart of the city of design. Milano Design Film Festival (MDFF) is an information platform, a meeting place, a place to experiment and to update one s skills, characterised by the quality of its content and an innovative and effective ability to dialogue with a cross section of the public composed of architects, designers, enthusiasts but also by those who are simply curious in the city. The annual event takes place in October, at the Anteo spaziocinema, the multiplex in the heart of the Brera area, one of the liveliest districts for design and fashion in Milan. It is based on a structured program of recent and past films with the objective of clearly showing how time is capable of changing the points of view and the languages of culture and that the ability to innovate also comes through creativity. The festival, in its entirety, puts itself forward as a new means of communication and cultural dissemination, revealing thus the composite view of the landscape of life and of living, in which everything is a project. With the themes of Design, Architecture, City Planning, Sustainability, each edition devotes a special curatorship into an indepth interdisciplinary theme, carried out by a recognised professional. With regards to the widespread use and adoption of audiovisual language, the program touches on diverse genres and filmmaking techniques (documentaries, entertainment, feature films, short films and clips) and builds a schedule of stimuli and voices including moments of discussion and workshops with designers, architects, producers, directors, critics, professors and students from Italy and the world. Furthermore, from the second edition it promotes the thematic contest of ideas K.I.S.S. Keep it Simple n Short for the realisation of a short film backed by a cross section of technical partners.particular attention is given, in conclusion, to Italian productions in the sector, thus giving them space in the program and promoting them both within and beyond the national borders. In addition to the key event in October, the MDFF activities continue throughout the year, with MDFF Capsule Screening, which includes bespoke and itinerant spot projects in Milan, in Italy and abroad and the monthly exhibition of Cinema Nascosto (Hidden Cinema). Created in 2013 by the MiCue Milano Design research laboratory, MDFF is sponsored by the Milan City Council and EXPO The high quality of the contents has enabled it to have a signed agreement with the Order of Architects of Milan (as per Ministerial Decree DPE 137/2012) which recognises the festival as an educational program to update professionals belonging to the Order. 안토넬라데디니실비아로베르타찌 2015 년 12 월 역사, 시사, 혁신. 예술영화와신진감독들. 오디오비주얼언어의표현코드에대한연구들. 디자인도시의중심부. 밀라노디자인필름페스티벌 (MDFF) 은정보공유의플랫폼이다. 동시에페스티벌자체의수준높은컨텐츠와건축가, 디자이너및밀라노시에관심을둔사람들간에소통을가능하게함으로써참가자들에게실험과기회의장을제공한다. 밀라노디자인필름페스티벌은매년개최되며, 올해는디자인과패션의생동감이가득한밀라노브레라 (Brera) 의중심부에위치한안테오스파지오시네마 (Anteo Spazio Cinema) 에서 10 월에열린다. 페스티벌프로그램은과거및최근의영화들로구성되어있다. 특히 시간 이어떻게우리들의관점이나문화적언어를바꿀수있는지그리고 혁신 은창의성으로부터출발한다는점을분명한시각으로보여주는것을그목적으로하고있다. 이번페스티벌은커뮤니케이션과문화전파의새로운수단으로써, 대중에게삶과살아간다는것은각각의프로젝트로구성되어있다는통합적인관점을제시한다. 또한디자인, 건축, 도시계획그리고지속가능성을주제로, 저명한전문가들이심도있는학제간주제를바탕으로특별전시를이끌어간다. 오디오비주얼언어가폭넓게사용되고또다양한분야에서채택되고있다는점에주목하여, 이번페스티벌은특히여러장르의영화및다양한제작기법을 ( 다큐멘터리, 엔터테인먼트, 특작영화, 단편영화및클립등 ) 다루는동시에, 이탈리아및세계곳곳에서참석하는디자이너, 건축가, 프로듀서, 감독, 비평가, 교수, 그리고학생들사이에토론과워크숍을준비하고있다. 뿐만아니라두번째에디션부터는 K.I.S.S. (Keep it Simple n Short, 짧고간결하게 ) 라는주제를바탕으로여러분야의테크닉을이용해단편영화를만들수있는아이디어공모전을펼친다. 또한이탈리아제작사들을위해, 프로그램내부에홍보공간을마련하고이를통해이탈리아자국내뿐아니라국제시장을무대로그들의작품을알리고있다. 10 월에개최되는메인행사외에도, MDFF 는 MDFF 캡슐스크리닝을 (MDFF Capsule Screening) 통해연중그활동을계속한다. 그예로밀라노와해외곳곳에서소규모맞춤형프로젝트를진행하고있으며, 시네마나코스토 (Hidden Cinema) 에서월간전시회도진행중이다. 미쿠에밀라노 (MiCue Milano) 디자인연구소가 2013 년에발족시킨 MDFF 는밀라노시의회와 EXPO 2015 의지원을받고있다. 페스티벌의높은수준의컨텐츠를주목하여, 밀라노건축협회는페스티벌을새로운전문가를영입할수있는교육프로그램으로판단하고그와협약을맺었다 (Ministerial Decree DPE 137/2012). 4 5

4 Seoul Design Festival Seoul Design Festival A stepping stone for Korean designers looking to debut abroad and a gateway for foreign designers into Korea Hosted by Design House, a creative content company focused on promoting designers, Seoul Design Festival is Korea s most prominent design exhibition. Ever since it was first held in 2002, the festival has featured high-quality content created by competitive companies, designer brands, and outstanding up-and-coming designers, all selected through an application process. It is the single most powerful driving force behind the Korean design industry. Based on the theme Humorous Design and held at Seoul Arts Center s Hangaram Design Museum, the first Seoul Design Festival was in Since then, the festival has been held annually under a variety of themes: Star Designer (2003), Hot Style (2004), Designer Promotion (2005), Designer s Eye (2006), Design Seoul (2007), Art Works (2008), Designer for Dinner (2009), Project Thank You (2010), Designer Party (2011), Designer Promotion (2012), Sharing Design (2013), and Well-aged Life, Well-balanced Design (2014). The festival has now become an international event with an annual average of 90,000 visitors, including designers, marketers, trend research organizations, and notable figures from the culture sector. Each year, the festival features diverse types of interesting design content organized into different sections of the festival space, including Design Solution (PR booths of design companies), Creative Korea (showcase of Korean design content), Global Designer (showcase of international design content), and Designer s Lab. Beginning on December 2, the 2015 Seoul Design Festival will be held under the theme of HOBBY, focusing on fashion as the primary means of expressing personal preference and taste. Visitors will be shown the power of design through over 200 brands of consumer goods, graphic design, and new media as well as the works of over 100 designers. 세계를향한한국디자이너들의디딤돌이자, 대한민국을향한세계디자이너들의관문인축제! 콘텐츠전문기업 ( 주 ) 디자인하우스가주최하는국내대표디자인전문전시회인 서울디자인페스티벌 은 디자이너프로모션 을목표로 2002 년개막한이후, 매년디자인경쟁력을앞세우는기업, 디자이너브랜드, 심사를통해선발된우수한신예디자이너들과함께콘텐츠중심의전시를선보이며국내디자인산업의발전동력이되어왔다. 서울디자인페스티벌은 2002 년예술의전당한가람디자인미술관에서 디자인은유쾌하다. Humorous Design 을주제로시작되어, 스타디자이너가세상을움직인다. Star Designer(2003), 디자인이슈를만든다. Hot Style(2004), 디자이너가최고의브랜드다. Designer Promotion(2005), 디자이너의눈으로세상을보라. Designer s Eye(2006), 서울, 디자인하다. Design Seoul(2007), 예술처럼향유하는디자인에주목하라. Art Works(2008), 맛을위한디자인. Designer for dinner(2009), 세상을치유하는고마운디자인. Project Thank You (2010), 디자이너프로모션파티. Designer Party (2011), 디자이너가미래의자산이다. Designer Promotion(2012), 나눔디자인 SHARING DESIGN(2013), 균형잡힌삶을위한건강한디자인 Well-aged Life, Well-balanced Design (2014) 까지다양한테마아래진행되어왔다. 현재디자이너, 마케터, 트렌드리서치기관, 문화계인사를비롯하여연간 9 만명이방문하는국제적인행사로성장한서울디자인페스티벌은디자이너들과디자인전문회사들의홍보관, 한국콘텐츠관, 글로벌콘텐츠관, 디자이너스랩등흥미로운콘텐츠들을매년선보이고있다. 오는 12 월 2 일개막되는 2015 서울디자인페스티벌 은 HOBBY 라는주제아래, 자신의취향을드러내는 1 차적코드로서의 패션 을중심으로제품, 그래픽, 뉴미디어분야등의총 200 여개브랜드, 100 여명의디자이너들과함께디자인의힘을집약적으로보여줄예정이다. 6 7

5 Seoul Design Week 2015 서울디자인위크 2015 Seoul Design Week 2015, hosted by Seoul Design Foundation, is developing into a world class design festival, exemplifying itself as successful privatepublic collaboration. Starting from December 2nd to 6th, Seoul Design Week will take place at DDP, COEX and other major spots in Seoul. While coloring the entire city with various design programs, Seoul Design Week will proudly show Seoul s design competitiveness to the world. With the motto Seoul s Design Wizard (invisible design, design that makes citizens happy), Seoul Design Week, just like fresh air which is invisible but makes us breathe, will let citizens enjoy the value of design by offering a wealth of quality programs including exhibitions, forums, exhibitions, and markets. Seoul Design Week 2015 will introduce new programs such as Design Mate and Designer s Party. Programs like Seoul Crafts Fair Seoul International Universal Design Expo/Seminar Milan Design Film Festival KCC CMF Trend Seminar Young Designer Zone will offer the chance to re-evaluate the value of design in daily life. Seoul Design Week s representative programs including Seoul Design Forum Seoul Design Market Seoul Design Festival Seoul Design will be introduced to citizens with advanced features compared to last year. Last but not least, Seoul Design Week will also include DDP s distinguished programs like Alessandro Mendini Exhibition and The Treasure of Kansong. 서울디자인재단이주최하는 서울디자인위크 2015 는민관협력의성공모델을제시하며세계적디자인위크로부상하고있는대한민국의대표디자인축제이다. 오는 12 월 2 일부터 6 일까지 DDP 와코엑스를중심으로서울전역에서펼쳐지는 서울디자인위크 2015 는글로벌서울의디자인경쟁력을세계에알리며온도시를디자인축제의향연으로아름답게물들일예정이다. Seoul s Design Wizard ( 보이지않는디자인, 시민이행복한디자인 ) 라는슬로건으로눈에보이지않지만우리를숨쉬게하는공기처럼시민들에게행복한일상을선사할 서울디자인위크 2015 는박람회, 포럼, 전시, 마켓등다채로운프로그램으로시민들에게디자인의가치를전한다. 서울디자인위크 2015 는 디자인메이트 디자이너스파티등새로운형식의신규프로그램과 서울공예박람회 유니버설디자인박람회 세미나 밀라노디자인필름페스티벌 KCC CMF 트렌드세미나 영디자이너존등일상속디자인을재조명하는프로그램, 서울디자인포럼 서울디자인마켓 서울디자인페스티벌 서울디자인투어등작년보다한층진화된모습의대표프로그램, 알레산드로멘디니展, 간송문화전등 DDP 만의차별화된프로그램을통해모든세대가함께즐기는문화와소통의장을펼칠것이다. 8 9

6 Greetings 인사말 Keun Lee Seoul Design Foundation CEO Younghye Lee Design House Inc. President Every year, the Seoul Design Festival introduces the world s latest design trends in Korea. This year s festival includes the first Design Film Festival, held at the Dongdaemun Design Plaza (DDP) in partnership with Seoul Design Foundation and the Milano Design Film Festival (MDFF). A total of 32 films, comprising 14 local works and 18 works recommended by the MDFF, will be screened over a four-day period, from December 2 to 5, 2015, during Seoul Design Week. Some of the works selected by the MDFF, including works on the world-famous architects Gio Ponti and Le Corbusier, were created this year and will be making their Korean premiere during the Design Film Festival. And films related to major Italian architects and designers such as Carlo Scarpa; Italian design brands, including B&B Italia and Fornasetti; and the fashion documentary on Diana Vreeland; along with design films produced in China that were showcased in Milano and at last year s Beijing Design Week, will be played as well. In addition, the festival will present films that introduce works by local media artists, designers, and architects in their 30s or 40s and feature interviews with them. We look forward to your interest in and support for the first Design Film Festival. 이근서울디자인재단이사장 이영혜디자인하우스대표 매해해외디자인트렌드를선보이는서울디자인페스티벌의글로벌콘텐츠섹션으로올해는디자인영상콘텐츠를선보입니다. 서울디자인재단및밀라노디자인필름페스티벌과공동주관으로서울디자인현장의중심 DDP 에서함께디자인영화제를열게되었습니다. 밀라노디자인필름페스티벌의추천작 18 편과국내영상 14 편을선정하여서울디자인위크기간중 12 월 2 일부터 5 일까지 4 일간총 32 편이상영될예정입니다. 특히, 밀라노추천작중지오폰티, 르코르뷔지에일부작품은올해제작된영상으로국내최초상영작입니다. 카를로스카르파와같은이탈리아대표건축가와디자이너관련영상, B&B 이탈리아, 포르나세티등이탈리아브랜드영상, 그리고다이애나브릴랜드같은패션다큐멘터리등과함께, 밀라노현지및작년베이징디자인위크에서도선보였던일본과중국의디자인필름도아시아콘텐츠로서함께구성하였습니다. 한국상영작으로는왕성히활동중인 대의국내미디어아티스트, 디자이너및건축가들의작품및인터뷰영상등을소개합니다. DDP 에서열리는첫번째디자인필름페스티벌에많은관심과기대부탁드립니다

7

8 14 15

9 Inspiring creativity and beauty in wood design Special Effects for wood design, the innovative wood coatings line that gives your furniture the special effect you dream of. See it, touch it. Discover the new frontier of design. Follow us on Title Sponsor Milano Design Film Festival 2015

10 Committed to environmental protection IVM Chemicals has always been committed to strengthening environmental protection and reducing the impact of its processes, products and services on the environment. We pay extremely close attention to issues relating to the environment, ecology and human health in preparing Company policies, aimed at guaranteeing the highest safety standards and complete control of wood coatings formulation, ahead of the most advanced standards in the field today. Follow us on Title Sponsor Milano Design Film Festival 2015

11 6 th 9 th October 2016 see you at the next edition 4 th edition Anteo spaziocinema, Milan

12 DDP, Art Hall, International Conference Hall 동대문디자인플라자알림터국제회의장 PROGRAM 프로그램 DAY 1 WEDNESDAY KOREAN FILMS 4:30 PM 6:00 PM Someone's Window Heewon Kim, Korea 누군가의시선김희원, 한국 2012, 2' 30 The structure of Je Baak, Korea 더스트럭쳐박제성, 한국 , 18' The City of Sleep for the Haunted Pilgrims in Minehead, Somerset Woojong Kim, Korea 잠든자들의도시김우종, 한국 60 Second 30 People Architecture Yanghee Lee, Korea 1800 초건축이양희, 한국 Synthetic Landscape: Jinsook Kim, Korea 혼성경관김진숙, 한국 The Museum of Memory_ Toward Rethinking London s Collective Memory Jiyoon Bae, Korea 런던의기억저장소배지윤, 한국 The Hidden Dimension of Landscape, Venice Piljoon Jeon, Korea 풍경의숨겨진차원, 베니스전필준, 한국 The Space Strikes Back Youngook Kim, Korea 공간의역습김영욱, 한국 Plato s Cave Kyungsik Park, Korea 플라톤의동굴박경식, 한국 Instant Architecture Jongtae Jung, Korea 소비건축정종태, 한국 The Gold Mine_synthetic continuum at augmented labyrinth sector Hyunjun Park, Korea 골드마인 _ 증강미로에서의합성연속체박현준, 한국 2015, 4 Immediately Expandable Architecture (IEA) Jihum Kim, Korea 즉흥적도심재생건축김지흠, 한국 2015, 4 objet Junyeol Lee, Korea 오브제이준열, 한국 2005, 4 objectology-make National Museum of Modern and Contemporary Art, Korea 사물학-제작자들의도시국립현대미술관, 한국 2015, 14 DESIGN AND ARCHITECTURE 5:30 PM Art House Don Freeman, USA 아트하우스 돈프리먼, 미국 2015, 90 DAY 2 THURSDAY DESIGN AND ARCHITECTURE 1:30 PM B&B Italia. La poesia nella forma. Quando il design incontra l'industria Beatrice Corti, Italy B&B 이탈리아베아트리체코르티, 이탈리아 2015, 47 3:00 PM Tobia Scarpa. L anima segreta delle cose Elia Romanelli, Italy 토비아스카르파엘리아로마넬리, 이탈리아 2014, 30 4:00 PM Achille Castiglioni International design Conference in Aspen Anonymous, USA 아킬레카스틸리오니익명, 미국 1989, 28 KOREAN FILMS 5:00 PM 7:00 PM Someone's Window Heewon Kim, Korea 누군가의시선김희원, 한국 2012, 2 30 The structure of Je Baak, Korea 더스트럭쳐박제성, 한국 , 18 The City of Sleep for the Haunted Pilgrims in Minehead, Somerset Woojong Kim, Korea 잠든자들의도시김우종, 한국 60 Second 30 People Architecture Yanghee Lee, Korea 1800 초건축이양희, 한국 Synthetic Landscape Jinsook Kim, Korea 혼성경관김진숙, 한국 The Museum of Memory_ Toward Rethinking London s Collective Memory Jiyoon Bae, Korea 런던의기억저장소배지윤, 한국 The Hidden Dimension of Landscape, Venice Piljoon Jeon, Korea 풍경의숨겨진차원, 베니스전필준, 한국 The Space Strikes Back Youngook Kim, Korea 공간의역습김영욱, 한국 Plato s Cave Kyungsik Park, Korea 플라톤의동굴박경식, 한국 Instant Architecture Jongtae Jung, Korea 소비건축정종태, 한국 The Gold Mine_synthetic continuum at augmented labyrinth sector Hyunjun Park, Korea 골드마인 _ 증강미로에서의합성연속체박현준, 한국 2015, 4 Immediately Expandable Architecture (IEA) Jihum Kim, Korea 즉흥적도심재생건축김지흠, 한국 objet Junyeol Lee, Korea 오브제이준열, 한국 2005, 4 objectology-make National Museum of Modern and Contemporary Art, Korea 사물학-제작자들의도시국립현대미술관, 한국 2015, 14 DAY 3 FRIDAY DESIGN AND ARCHITECTURE 1:30 PM Domus - State of design A project by Domus/ 3D Produzioni, Italia 도무스이탈리아 2015, 5 28 ASIAN FILMS 2:00 PM UN/FOLD:Guizhou - A Stitch in Time Saves Nine Elaine NG Yan Ling, China 언 / 폴드 : 귀주 - 제때의한바늘이아홉바늘을던다일래인엔얀링, 중국 2014, 3 50 Bronze China Poetic Lab, China 브론즈차이나포에틱랩, 중국 2014, 5 23 Little Detective Wang Zhi, China 꼬마탐정왕지, 중국 2014, 3 43 Imitation Zhenhan Hao, China 이미테이션전한하오, 중국 2014, 30 FASHION 3:30 PM White shoe Mauro Borrelli, USA 하얀구두모로보렐리, 미국 2013, 25 KOREAN FILMS 4:30 PM 7:00 PM Someone's Window Heewon Kim, Korea 누군가의시선김희원, 한국 2012, 2 30 The structure of Je Baak, Korea 더스트럭쳐박제성, 한국 , 18 The City of Sleep for the Haunted Pilgrims in Minehead, Somerset Woojong Kim, Korea 잠든자들의도시김우종, 한국 60 Second 30 People Architecture Yanghee Lee, Korea 1800 초건축이양희, 한국 Synthetic Landscape Jinsook Kim, Korea 혼성경관김진숙, 한국 The Museum of Memory_ Toward Rethinking London s Collective Memory Jiyoon Bae, Korea 런던의기억저장소배지윤, 한국 The Hidden Dimension of Landscape, Venice Piljoon Jeon, Korea 풍경의숨겨진차원, 베니스전필준, 한국 The Space Strikes Back Youngook Kim, Korea 공간의역습김영욱, 한국 Plato s Cave Kyungsik Park, Korea 플라톤의동굴박경식, 한국 Instant Architecture Jongtae Jung, Korea 소비건축정종태, 한국 The Gold Mine_synthetic continuum at augmented labyrinth sector Hyunjun Park, Korea 골드마인 _ 증강미로에서의합성연속체박현준, 한국 2015, 4 Immediately Expandable Architecture (IEA) Jihum Kim, Korea 즉흥적도심재생건축김지흠, 한국 objet Junyeol Lee, Korea 오브제이준열, 한국 2005, 4 objectology-make National Museum of Modern and Contemporary Art, Korea 사물학-제작자들의도시국립현대미술관, 한국 2015, 14 DAY 4 SATURDAY KOREAN FILMS 1:30 PM Someone's Window Heewon Kim, Korea 누군가의시선김희원, 한국 2012, 2 30 The structure of Je Baak, Korea 더스트럭쳐박제성, 한국 , 18 The City of Sleep for the Haunted Pilgrims in Minehead, Somerset Woojong Kim, Korea 잠든자들의도시김우종, 한국 60 Second 30 People Architecture Yanghee Lee, Korea 1800 초건축이양희, 한국 Synthetic Landscape Jinsook Kim, Korea 혼성경관김진숙, 한국 The Museum of Memory_ Toward Rethinking London s Collective Memory Jiyoon Bae, Korea 런던의기억저장소배지윤, 한국 The Hidden Dimension of Landscape, Venice Piljoon Jeon, Korea 풍경의숨겨진차원, 베니스전필준, 한국 The Space Strikes Back Youngook Kim, Korea 공간의역습김영욱, 한국 Plato s Cave Kyungsik Park, Korea 플라톤의동굴박경식, 한국 Instant Architecture Jongtae Jung, Korea 소비건축정종태, 한국 The Gold Mine_synthetic continuum at augmented labyrinth sector Hyunjun Park, Korea 골드마인 _ 증강미로에서의합성연속체박현준, 한국 2015, 4 Immediately Expandable Architecture (IEA) Jihum Kim, Korea 즉흥적도심재생건축김지흠, 한국 objet Junyeol Lee, Korea 오브제이준열, 한국 2005, 4 objectology-make National Museum of Modern and Contemporary Art, Korea 사물학-제작자들의도시국립현대미술관, 한국 2015, 14 ASIAN FILMS 3:00 PM Tadao Ando From Emptiness to Infinity Mathias Frick, Germany 안도다다오 마티어스프릭, 독일 2013, 52 4:30 PM Nakagin Capsule Tower Rima Yamazaki, USA 나카진캡슐타워리마야마자키, 미국 2010, 58

13 COEX Hall B 코엑스 B 홀 PROGRAM 프로그램 Room 1 Room 2 DAY 1 WEDNESDAY DESIGN AND ARCHITECTURE 1:00 PM Le Corbusier 50. Storie di incontri che hanno rivoluzionato il design Valeria Parisi, Italy 르꼬르뷔지에발레리아파리시, 이탈리아 2015, 52 DAY 1, DAY 2, DAY 3 KOREAN FILMS 10:30 AM 1:00 PM/ 2:00 PM 7:00 PM DAY 4 KOREAN FILMS 10:30 AM 1:00 PM/ 2:45 PM 7:00 PM DAY 5 KOREAN FILMS 10:30 AM 2:00 PM/ 3:00 PM 7:00 PM DAY 2 THURSDAY DESIGN AND ARCHITECTURE 1:00 PM The Architecture of Carlo Scarpa 카를로스카르파머레이그리고르, 영국 Murray Grigor, UK 1996, 57 KOREAN FILMS Someone's Window Heewon Kim, Korea 누군가의시선김희원, 한국 2012, 2' 30 The structure of Je Baak, Korea 더스트럭쳐박제성, 한국 , 18' The City of Sleep for the Haunted Pilgrims in Minehead, Somerset Woojong Kim, Korea 잠든자들의도시김우종, 한국 60 Second 30 People Architecture Yanghee Lee, Korea 1800 초건축이양희, 한국 Synthetic Landscape: Jinsook Kim, Korea 혼성경관김진숙, 한국 DAY 3 FRIDAY DESIGN AND ARCHITECTURE 1:00 PM Amare Gio Ponti Francesca Molteni, Italy 지오폰티프란체스카몰테니, 이탈리아 2015, 35 The Museum of Memory_ Toward Rethinking London s Collective Memory Jiyoon Bae, Korea 런던의기억저장소배지윤, 한국 The Hidden Dimension of Landscape, Venice Piljoon Jeon, Korea 풍경의숨겨진차원, 베니스전필준, 한국 The Space Strikes Back Youngook Kim, Korea 공간의역습김영욱, 한국 Plato s Cave Kyungsik Park, Korea 플라톤의동굴박경식, 한국 Instant Architecture Jongtae Jung, Korea 소비건축정종태, 한국 DAY 4 SATURDAY DESIGN AND ARCHITECTURE 1:00 PM 포르나제티 Dai confini del solito (Fornasetti) 토니메네구초, 이탈리아 Toni Meneguzzo, Italy 2012, 8 FASHION 1:15 PM Diana Vreeland: The Eye Has to Travel Lisa Immordino Vreeland, USA 다이애나브릴랜드리사이모르디노브릴랜드, 미국 2011, 88 The Gold Mine_synthetic continuum at augmented labyrinth sector Hyunjun Park, Korea 골드마인 _ 증강미로에서의합성연속체박현준, 한국 2015, 4 Immediately Expandable Architecture (IEA) Jihum Kim, Korea 즉흥적도심재생건축김지흠, 한국 objet Junyeol Lee, Korea 오브제이준열, 한국 2005, 4 objectology-make National Museum of Modern and Contemporary Art, Korea 사물학-제작자들의도시국립현대미술관, 한국 2015, 14 DAY 5 SUNDAY ASIAN FILM 2:00 PM Yukou Paper Gui Shuzhong, China 유코우종이귀수종, 중국 2009, 47 DAY 1, DAY 2, DAY 3, DAY 4, DAY 5 10:30 AM 7:00 PM TRAILERS Art House Don Freeman, USA 아트하우스돈프리먼, 미국 2015, 2 3 B&B Italia. La poesia nella forma. Quando il design incontra l'industria Beatrice Corti, Italy B&B 이탈리아베아트리체코르티, 이탈리아 2015, 34 Dai confini del solito (Fornasetti) Toni Meneguzzo, Italia 포르나세티토니메네구초, 이탈리아 2012, 1 52 Tadao Ando From Emptiness to Infinity Mathias Frick, Germany 안도다다오마티어스프릭, 독일 2013, seconds Architecture 11 architects, Korea 60초건축 11 명의건축가, 한국 2015, 1 5 objectology-make National Museum of Modern and Contemporary Art, Korea 사물학-제작자들의도시국립현대미술관, 한국 2015, 1 45 Tobia Scarpa. L anima segreta delle cose Elia Romanelli, Italy 토비아스카르파엘리아로마넬리, 이탈리아 2014, 2 52 White shoe Mauro Borrelli, USA 하얀구두모로보렐리, 미국 2014, 1 58

14 Seoul Design Week 2015 Seoul Design Foundation CEO Keun Lee Director General Gil-Jun Yoo Fashion&Creative Industry Division Director Paul Kang Creative Industry Team Manager Gi-hyun Jeon Seoul Design Festival Office General Director Seung-Weon Shin Team Leader Jin-Hoe Koo PR Manager On-Yoo Kim Event Marketing Manager Hui-Young Yea Commercial / Operation Manager Jae-Wook Pee Curatorial Officer Ok-Nim Jo Marketer Ji-Yeong Kim Marketer Poo-run-a Kim Marketer Soo-Jin Jung Marketer Na-Ye Shin Intern Ji-Hyun Yoon Translation Two-Way Trans. Inc Exhibition Design Chang-Sung Ryu, Hyun-Min Lee, Byeong-In Jang, Team Exhibition Graphic Eun-Soo Kang, Trophy Studio Print Management Seong-Hoon Lee, Na-Young Min, Nan-Young Lee Print Daehan Printech Co., Ltd Milano Design Film Festival Founders Antonella Dedini Silvia Robertazzi Scientific advisor and coordinator Porzia Bergamasco Graphic Design Simone Bastianelli Event Coordinator Michela Matrisciano Illustration Bill Bragg Address Corso Magenta Milano - Italy info@micue.it International Press Office Rota&Jorfida I Public Relations Italia - Via Palermo, Milano T press@rotajorfida.com France 36, Rue de la Roquette Paris T bureau@rotajorfida.com Patronage and support Comune di Milano Title Sponsor IVM Group 서울디자인위크 2015 서울디자인재단대표이사이근디자인경영단장유길준패션문화본부장강문석문화산업팀장전기현 서울디자인페스티벌사무국 총괄디렉터신승원총괄팀장구진회홍보매니저김온유이벤트마케팅매니저예희영영업매니저피재욱국제협력매니저조옥님마케터김지영마케터김푸른아마케터정수진마케터신나예인턴윤지현번역 투웨이트랜스전시디자인 Team 류창성, 이현민, 장병인전시그래픽트로피스튜디오강은수제작이성훈, 민나영, 이난영인쇄대한프린테크 밀라노디자인필름페스티벌대표안토넬라데디니실비아로베르타찌과학자문 코디네이터포르치아베르가마스코그래픽디자인시모네바스티아넬리코디네이터미켈라마트리시아노일러스트레이션빌브라그 Contents 컨텐츠 Achille Castiglioni 아킬레카스틸리오니 Chinese reels 중국상영작 Francesca Molteni 프란체스카몰테니 The new languages of communication 새로운커뮤니케이션언어 One name, two stories 하나의이름, 두개의이야기 An Italian way 이탈리아가구산업의길 Films 상영작 Organized by Hosted by With the patronage of Title sponsor MDFF 2015

15 Achille Castiglioni 아킬레카스틸리오니 Architects, artists, designers, graphics and fashion designers invited in Aspen for represented Italy of 년아스펜에초대된건축가, 예술가, 디자이너, 그래픽아티스트, 패션디자이너들. Synopsis p. 61 by Porzia Bergamasco 포르치아베르가마스코 Photo credit Fondazione Achille Castiglioni The Italian travel to the Aspen Campus in June 1989 on the occasion of the International Design Conference, the annual interdisciplinary meeting organized by the Aspen Institute founded in Chicago as Institute for Humanistic Studies in 1949, remains unforgettable. The editors, Paolo Viti and Bill Lacy, identified in the title Italian Manifesto the right style to be used to present the Italian creativity to the Aspen audience just eight years after another similar event. The Italian Manifesto, a title which seems sufficiently provocative, and at the same time, obscure enough to cover all the various topics we wish to present. This is what is written in the introduction of the catalogue, graphically cured by Italo Lupi. Derived from the fine-sounding Italian word manifestare, manifesto is a public declaration of intentions, motives or views, and that certainly sounds like what we expect of our speakers and the program. Not com 년 6 월국제디자인컨퍼런스의특별행사로아스펜캠퍼스에펼쳐졌던이탈리아의향연은잊지못할기억이다. 이컨퍼런스는 1949 년시카고에서고전문학연구기관으로발족된아스펜연구소가매년주최하는학제간행사로, 당시행사타이틀이었던 이탈리아매니페스토 (Italian Manifesto) 를설명하는자리에서에디터파올로비티 (Paolo Viti) 와빌레이시 (Bill Lacy) 는아스펜의청중들에게이탈리아의창조성을제시하기위해선택한표현이라고천명했다. 이탈리아매니페스토 (Italian Manifesto) 라는제목은그자체로도매우도발적이지만동시에포괄성을띠고있기때문에우리가보여주고자하는여러주제들을아우르기에적합한표현 이라고말했다. 이탈로루피 (Italo Lupi) 의명료한디자인이돋보이는카탈로그에는이런소개글이적혀있다. 멋진음률의이탈리아어 manifestare ( 마니파스타레 ) 에서파생된 매니페스토 는 어떤것의의도, 동기, 또는관점을대중에게선언하는것 을의미한다. 또한이것은이번행사의발표자들과행사자체를통해우리가의도하는바이다. 이들은또한타이틀에만 pletely satisfied, they also added the sub-title The Culture of the Nine Hundred and Ninety-Nine Cities. Lacking was a modifying phrase that would underscore our intentions, provide a framework for what it was about Italian design that was different than other kinds of design and why. From here, the reference to the special and unique personality that characterizes every Italian city and make it different from the others was an acute intuition stressed by a pinch of humor. And for those who are literal, it offers the possibility for a debate on whether are really 999 or 989 unique cities in Italy. Once the poetic license, the beauty and ugly of being unique and different - however Italian - were accepted, arrived in Aspen: the perfect scale miniatures, that were the wooden models by Giovanni Sacchi, from the architectural buildings by Gae Aulenti and Ettore Sottsass jr, to the typewriters by Marcello Nizzoli and Mario Bellini. The bicycles by Cinelli including the model interpreted by Keith Haring two years before that had already travelled the world for about ten years thanks to Antonio Colombo s creative and entrepreneurial impulse. A selection of collectables by Alberto Alessi, Bruno Danese and Jacqueline Vodoz -at that time, still editors of Danese brand-, Mad- 족하지않고 999 개도시의문화 라는부제를더했다. 우리들의의도를전달하고이탈리아디자인이다른종류의디자인과어떻게다른지, 그리고왜다른지를알려주는프레임워크를만들어줄표현이더필요했다 고설명한다. 이것은이탈리아각도시들만의특별하고독특한성격과여타의다른도시들과의차별성을나타내는것으로일종의유머를가미시킨예리한직관의소산이었다. 문자그대로의표현에집착하는사람들은이부제를놓고이탈리아에유니크한도시가정말 999 개 ( 또는 989 개 ) 나있는지논쟁을벌이게될수도있을것이다. 한때독특하고완전히다른아름다움과추함이라는시적이미지를지녔던바로그이탈리아적인것들이아스펜에당도했다. 가에알렌티 (Gae Aulenti) 와에토레소트사스 (Ettore Sottsass jr) 의건축물에서마르셀로니졸리 (Marcello Nizzoli) 와마리오벨리니 (Mario Bellini) 의타자기등을완벽하게재현한지오반니사치 (Giovanni Sacchi) 의목재미니어처작품이그것. 또한 Cinelli 의자전거들은, 2 년전키스해링 (Keith Haring) 에의해재해석된모델을포함하여, 은안토니오콜롬보 (Antonio Colombo) 의창의력과기업가정신덕분에이미 10 년동안세계를일주하고당도한참이었다. 당시에는아직다네제 (Danese) 사의에디터였던알베르토알레시 (Alberto Alessi), 브루노다네제 (Bruno Danese), 자클린보도즈 (Jacqueline Vodoz), 그리고마달레나데파도바 (Maddalena de Padova) 와아우렐리오자노타 (Aurelio Zanotta) 가선정한수집품인브루노 Achille Castiglioni during his lesson with Paola Antonelli, coordinator of this event 강연중, 이행사를조직한파올라안토넬리와 (Paola Antonelli) 함께있는아킬레카스틸리오니 28 29

16 dalena de Padova, Aurelio Zanotta; the toys by Bruno Munari; the furniture by Vico Magistretti; the fitting-outs by Achille Castiglioni. A catwalk dedicated to the fashion show of the 1990 fall/winter collection by Gianfranco Ferré presented as the Italian Frank Lloyd Wright. And by considering the cultural interdisciplinary mood of the exhibition, even a selection of movies of our most famous directors with their milestones: Bernardo Bertolucci (Before the Revolution), Vittorio De Sica (The Bicycle Thief), Federico Fellini (The White Sheik), Sergio Leone (A Fistful of Dollars), Mario Monicelli (Big Deal on Madonna Street), Pier Paolo Pasolini (The Gospel According to St. Matthew), Roberto Rossellini (The Human Voice and The Miracle), Ettore Scola (The Family), Paolo e Vittorio Taviani (Chaos (Kaos)) and Lina Wertmüller (Swept Away ). And then a big group of designers, entrepreneurs and critics alternating at the conference microphones, at talk shows and for the interviews. Among these, we remember the interview with Achille Castiglioni who was introduced by a very young Paola Antonelli: despite he was already over 70, not even on that occasion skimped he his usual contagious enthusiasm expressed with words and gestures that did not need an interpreter. Only an amateur recording of that interview remains that Flos decided to restore for the second edition of Milano Design Film Festival in 2014 in order to relive a piece of Italy in 1989 through a public and shared moment. 무나리 (Bruno Munari) 의장난감, 비코마지스트레티 (Vico Magistretti) 의가구, 그리고아킬레카스틸리오니 (Achille Castiglioni) 의피팅아웃을볼수있었다. 이탈리아의프랭크로이드라이트 (Frank Lloyd Wright) 로주목받던지안프랑코페레 (Gianfranco Ferré) 의 1990 년가을 / 겨울컬렉션패션쇼를위한캣워크무대도설치됐다. 그리고여러문화학제를아우르는전시회의분위기에맞추어베르나르도베르톨루치 ( 혁명전야 (Before the Revolution)), 비토리오데시카 ( 자전거도둑 (The Bicycle Thief), 페데리코펠리니 ( 백인추장 (The White Sheik)), 세르지오레오네 ( 황야의무법자 (A Fistful of Dollars)), 마리오모니첼리 ( 마돈나거리에서한탕 (Big Deal on Madonna Street)), 피에르파올로파졸리니 ( 마태복음 (The Gospel According to St. Matthew)), 로베르토로셀리니 ( 인간목소리와기적 (The Human Voice and The Miracle)), 에토레스콜라 ( 가족 (The Family)), 파올로비토리오타비아니 ( 혼돈 (Chaos)), 리나베르뮐러 (Lina Wertmüller, 귀부인과승무원 (Swept Away )) 등저명한감독들의기념비적인영화들이상영되었다. 또한유수의디자이너, 사업가, 비평가들이컨퍼런스에서연설했으며토크쇼광고용인터뷰에출연했다. 그중기억에남는것은당시매우젊었던파올로안토넬리 (Paola Antonelli) 의소개를받은아킬레카스틸리오니 (Achille Castiglioni) 와의인터뷰였다. 당시 70 세가넘었음에도불구하고그가항상가지고있는, 그리고전염성높은그의열정은말과제스쳐를통해흘러나와통역이필요없을정도였다. 이인터뷰영상은아마추어녹화본만남아있어플로스 (Flos) 사가 1989 년이탈리아의흔적들을대중들과공유하기위해이를복원하여제 2 회밀라노디자인필름페스티벌에서공개하기로결정했다. Italo Lupi (left), graphic designer, at that time was the art director of Domus he designed the logo and the catalog of the Conference 그래픽디자이너인이탈로루피 ( 좌 ) 는당시도무스의아트디렉터였다. 그는컨퍼런스로고와카탈로그를디자인했다. In the middle the man with the eyeglasses: Paolo Viti, copresident of the Conference and director of the cultural activities of Olivetti 안경쓴사람 ( 가운데 ): 컨퍼런스의공동회장이자올리베티 (Olivetti) 문화활동의디렉터인파올로비티 (Paolo Viti) Under the main tent of the conference: Achille Castiglioni (in the middle) with Italo Lupi. Right: the architect Pierluigi Cerri 컨퍼런스메인텐트아래 : 이탈로루피와함께있는아킬레카스티글리오니 ( 중앙 ) 우측 : 건축가피에를루이지체리 30 31

17 Some pages of the catalog and the signs of the comunication of IDCA 1989, disegned by Italo Lupi IDCA 1989 카탈로그페이지와커뮤니케이션사인. 이탈로루피가디자인했다

18 Foto di gruppo dei partecipanti italiani, cui si è aggiunto, molto affettuosamente, Saul Bass. Photo di John Phillips tratta da Epoca 2024, luglio Joseph Rykwert 2. Silvia Giacomoni 3. Achille Castiglioni 4. Paola Antonelli 5. Pierluigi Cerri 6. Italo Lupi 7. Saul Bass 8. Rita Tallarico 9. Antonio Colombo 10. Mario Bellini 11. Giovanni Cutolo 12. Vittorio Magnago Lampugnani 13 Paolo Viti 14. Michele De Lucchi 15. Giovanni Sacchi 16. Francesco Clemente 17. Alba Clemente Foto di gruppo dei partecipanti italiani, cui si è aggiunto, molto affettuosamente, Saul Bass. Photo di John Phillips tratta da Epoca 2024, luglio

19 Chinese reels 중국상영작 Little Detective Wang Zhi China 2014, 3 43 꼬마탐정왕지, 중국 2014, 3 43 Little Detective is an animation film directly made from a graphic novel, which narrates two mystery cases, Pipe and Camera, solved by the ageless Little Detective, and touches upon various issues in art on the way. 그래픽소설을각색해만든애니메이션이다. 꼬마탐정이파이프와카메라를소재로하는두개의미제사건을해결하는여정에서만나는예술에관한이야기이다. Five short movies tell crafting as new territories of design practice 공예를새로운디자인활동영역으로제시하는 5 개의단편영화들 by Beatrice Leanza Creative Director BJDW 베이징디자인위크크리에이티브디렉터베아트리체레안차 The selection by Beatrice Leanza Creative Director of Beijing Design Week offers a glimpse into Chinese contemporary design practices from different generations of makers that are perusing traditional aesthetic canons and technologies of making as a conduit to both cultural critique and self-discovery. Independently produced by the designers here presented, the short works are a testimony to their journeys into remote areas where the survival of artisanal heritage, often reposed in the material knowledge of small communities and cultural minorities, is threatened by its disconnection from the value chain of contemporary production, as well by the imposing demands of large scale manufacturing. From young student works to indie documentaries, and artistic videos, this selection looks at a transforming landscape where the smallscale and the hand-crafted are portrayed as repository of contemporary innovation and historical reconstruction. Posited between autobiographical gesture and documentary impulse, the videos represent a nascent movement of micro-actions purported by individual designer-makers as well as cultural practitioners who are forging a critical place for design in the cultural arena of contemporary China. 베이징디자인위크의크리에이티브디렉터, 베아트리체레안차 (Beatrice Leanza) 는문화비평과자기발견의전달자로서전통미학과기술발전을추구하는중국현대디자인을만날수있는영화를소개한다. 디자이너가독립적으로제작한단편영화에는현대생산구조가가진가치사슬과의단절, 대량생산에대한수요등으로인해소수민족들사이에서이어져내려오는장인정신이살아남기어려운오지로의여정을담고있다. 젊은학생들의작품부터독립다큐멘터리와예술영화에이르기까지이번셀렉션은소규모수공예가현대사회의혁신과역사적재구성을위한저장소로기능하는새로운환경을엿볼수있는기회를제공한다. 영화는자서전과다큐멘터리사이에서현대중국문화에서디자인을책임지는문화종사자는물론디자이너와제작자가말하는마이크로활동의초기형태를보여준다. Bronze China Poetic Lab China 2014, 5 23 브론즈차이나포에틱랩, 중국, 2014, 5 23 In YanJian, a small village in Henan Province, more than 30% of the population is involved into the same business - copying and selling ancient bronze pieces. The pieces are generally found on antique markets or as souvenirs in museums and touristic shops. The inhabitants of the village changed their homes into workshops, built traditional kilns and hire their families and friends, crafting amazing replicas with limited resource and tools a business that keeps young people from moving out into big cities to earn enough and feed their families. The Bronze China project is the first step into reconfiguring this situation, and aims to bring new concepts to this millennial craft - originality, creativity, honesty and fair-trading. 허난성얀지안은주민의 30% 가고대청동조각모조품을만들고판매하는일에종사하는작은마을이다. 이들이만든작품은주로골동품시장이나박물관, 관광상품판매점에서기념품으로판매되고있다. 마을주민들은집을공방으로개조하고전통가마를설치하고가족과친구를고용하여제한된자원과공구로놀라운모조품을만들고있다. 그리고이는젊은이들이대도시로이주하지않고마을에서가족을부양할수있는일자리를제공한다. Bronze China 프로젝트는천년의역사를가진공예에독창성, 창의성, 정직, 공정거래라는새로운개념을도입하여새로운환경을구성하는첫걸음이다

20 UN/FOLD: Guizhou - A Stitch in time saves nine Elaine NG Yan Ling China 2014, 3 50 언 / 폴드 : 귀주 - 제때의한바늘이아홉바늘을던다. 일래인엔얀링중국, 2014, 3 50 Danzhai is a remote un-exploited area, home for the Miao ethic group minorities in Guizhou Province. The Miao are well known for the complexity, sophistication, and variety of their weaving. Elaine Ng Yan Ling has been working on site with local village craftsmen introducing an unconventional approach and replacing the warp with transparent and high strength nylon. Bright metallic yarns criss-crosses the fabric to create a shimmering surface reminiscent of the metalwork usually employed in the trim. The willingness of craftspeople to take on new approaches to well established practices demonstrates an exciting collision between generations. 귀주성단자이는중국소수민족묘족이거주하는미개척오지마을이다. 묘족은복잡하고정교하고다양한문양이새겨진직물로유명하다. 일래인엔얀링 (Elaine Ng Yan Ling) 은마을공예가들과함께새로운작업방식을소개하고투명한고강도나일론으로날실을교체했다. 그리고밝은금속원사로십자형패턴을짜서테두리장식에많이사용하는금속작업처럼표면이반짝이는직물을제작했다. 영화에는마을공예가들이새로운방식에관심을보이면서세대간충돌하는흥미로운과정이담겨있다. Yukou Paper Gui Shuzhong China 2009, 47 유코우종이귀수종중국, 2009, 47 Yukou paper is a traditionally handmade in Ninghua, Northwest of Fujian province. The word Yu in Chinese indicates the paper s purity and smoothness, and Kou is the ancient term designating a unit of measure, signifying one piece or two pieces. The film was shot in a small village deep in the forest at the heart of Wuyi Mountains, a small settlement made by only 10 households, where no cement roads nor houses. The director records the production process of Yukou Paper with poetic and picturesque visual style, expressing deep nostalgia for the gradually disappearing hand craft. Yukou Paper 는푸젠성북서부에위치한닝화지역의전통공예이다. 중국어로 Yu 는종이의순수함과부드러움을나타내고, Kou 는한조각또는두조각을표시하는고대측정단위이다. 영화는우이산깊이자리잡은작은마을에서촬영했다. 이곳은 10 가구가모여살고시멘트를사용한도로나집이없는시골마을이다. 감독은그림같은시적영상미로 Yukou Paper 제작과정을기록하여점차사라지고있는수공예에대한향수를불러일으켰다. Imitation Zhenhan Hao China 2014, 30 이미테이션전한하오중국, 2014, 30 The short film sheds light on the inseparability between the culture of imitation and creativity that lives within craftsmen s skills, memories and experience in Jingdezhen, China. Through craftsmen s own voices as well as those of local residents, the documentary reveals the evolving role of imitation in the contemporary Chinese context that has constantly traveled through dramatic political, economic and social changes. Moreover it also invites the audience to rethink the critical relationships between imitation and creativity in a globalising world. 중국징더전지역공예가의기술과기억, 경험에내재되어있는문화적한계와창의력사이의상호불가분성을보여주는단편영화이다. 다큐멘터리는지역주민은물론공예가가자신의목소리를통해급격한정치적, 경제적, 사회적변화에서함께진화해가는모조품의역할을보여준다. 또한관객들에게글로벌세계에서모방과창조사이의비평적관계를재고할기회를제공한다

21 Francesca Molteni is the director of the film Amare Gio Ponti. The first biopic about the great Italian architect and designer. 프란체스카몰테니는영화 Amare Gio Ponti 의감독이다. 위대한이탈리아건축가이자디자이너에관한첫전기영화이다. Synopsis p. 62 by Porzia Bergamasco 포르치아베르가마스코 Francesca Molteni 프란체스카몰테니 She is at the head of the Muse Project Factory, a company that handles video and multimedia editing projects and has just finished shooting and editing the documentary Loving Gio Ponti. For, shall we say, family reasons, she has always been accustomed to dealing with the big names in design and architecture who, over time, have become subjects of her directorial lense (Dimmi di Vico, Tell me about Vico, Dove vivono gli architetti, Where architects live, Ron Gilad. The Logical, the Ironic, and the Absurd, to quote just the most recent ones). But her association with Gio Ponti seems to have become the most assiduous of them all. She is, in fact, the curator of the travelling exhibition Vivere alla Ponti. Le case abitate da Gio Ponti. Esperimenti di vita domestica e architettura per abitare e il lavoro (Living Ponti style. The houses inhabited by Gio Ponti. Architectural and domestic life experiments to live and work by ) produced for the 2012 Salone del Mobile, by the Order of Architects of Milan and by Molteni & Co. Furthermore, from 2011 and for the family business, she has been following the re-edition of furniture designed by the Italian master, working exclusively with his heirs and under the artistic direction of Studio Cerri&Associati. What led you to make a documentary on Gio Ponti, the narrative line of which seems to contradict the title Loving Gio Ponti? For years he was left in the shade, particularly by a certain part of academia that was bound to a rigorous modernism and less inclined to appreciate his exuberantly innovative designs. I was interested in comparing and understanding both the positive and negative criticism that has accompanied his work. His unique ability to work with no boundaries in design, art and architecture emerges through discordant voices. In the past this caused misgivings but nowadays allows us to identify Ponti as utterly contemporary. An old great who never ages, as was also evident in the interview he gave aged 84 for the Rai show 프란체스카몰테니는영상과멀티미디어편집전문회사뮤즈프로젝트팩토리 (Muse Project Factory) 의사장으로얼마전 Loving Gio Ponti 라는다큐멘터리의촬영과편집을완료했다. 프란체스카몰테니는가족덕분에디자인과건설쪽에서유명세를떨치는사람들을접했고이들은나중에그녀의영상의주제가되었다. ( 최근에찍은것으로는 Dimmi di Vico(Vico 에대해말해줘 ), Dove vivono gli architetti ( 건축가들이사는곳 ), Ron Gilad. The Logical, the Ironic, and the Absurd 등이있다 ) 그러나이중에서도가장오래남은것은바로지오폰티 (Gio Ponti) 와의관계다. 그도그런것이그녀는 폰티스타일대로살기. 지오폰티가거주하는집들. 생활과작업속의건축적, 그리고생활적실험 (Vivere alla Ponti. Le case abitate da Gio Ponti. Esperimenti di vita domestica e architettura per abitare e il lavoro) 이라는순회전시의큐레이터다. 이는 Order of Architects of Milan 과 Molteni & Co. Furthermore 가 2012 살로네델모바일 (Salone del Mobile) 을위해조직한전시회다 년부터, 그리고가족의비즈니스를위해몰테니는이탈리아의가구장인인지오폰티가디자인한가구의새로운버전을선보이는이행사에함께했다. 여기서지오폰티의후계자들과밀접하게일했고스튜디오세리 & 아소시아티 (Studio Cerri&Associati) 의예술적지도를받았다. 지오폰티에대한이다큐멘터리는 Loving Gio Ponti 라는제목과는상반되는흐름을가지고있는데어떤이유로이런다큐멘터리를만들게된것인가요? 지오폰티는지오폰티의생기가득하고획기적인디자인을알아보지못하는, 특히엄격한모더니즘에묶여있는특정학파들에의해어둠속에갇혀있었습니다. 저는지오폰티의작업에대한긍정적인평가뿐만아니라부정적인평가둘다를이해하고비교하고싶었습니다. 디자인, 예술, 그리고건축의경계를넘나드는지오폰티의독특한능력이상반되는평가들을통해드러납니다. 과거에는이런평가때문에사람들이지오폰티를제대로알아보지못했지만오늘날우리는이를통해폰티가완전히현대적이라는사실을알게됩니다. 84 세의나이에 1976 년 Rai 쇼 지오폰티와의한시간 에서인터뷰를하며나이를먹지않는명인임을보여주었습니다. 그리고이영상에서클립을몇개사용하신다고들었습니다. 네, 지오폰티의명철함과커뮤니케이션능 40 41

22 An hour with Gio Ponti in 1976 and from which you use a few clips. Yes, his great clarity and communicative abilities were evident as well as a constant desire to create and re-create the things that inspired him. It was a starting point, naturally along with all the material provided by his heirs, especially by Salvatore Licitra, curator of the Gio Ponti Archive. That show, as a whole, is of important documentary value, also due to the filming in his studio and his home. Your documentary brings us to current time, with interviews of contemporary names well known to us, amongst others, Robert Wilson and Benedikt Taschen. Bob Wilson is well known for the 70 Angels on the façade show that was staged in 1988 at the Teatro Piccolo in Milan to celebrate 70 years of Domus magazine. He quotes Ponti as being a renaissance artist, capable of creating worlds, of capturing that transversal quality so widely criticised by others. And I wanted to interview Taschen because I was curious to investigate how a German collector and editor who lives in Los Angeles was able to develop a passion for Ponti. As Nanda Vigo says, a designer who thought at 390. She was one of his most enthusiastic students. She is often corrected by those more rigorous than she is, who only see as far as that 360 vision but she stresses that Ponti s design abilities and thoughts go well beyond that. You focus particularly on Palazzo Montecatini, Villa Planchart and the Pirelli skyscraper. And naturally on the grand adventure that is the Domus. I chose works that could express Ponti s global design vision: from a building to internal details where his idea of design that is functional to space is evident and where design and architecture become one. And it would be impossible not to pay homage to Domus, it completes the international spirit 력이여실히드러났고자신에게영감을주는것들을창조하고또재창조하고자하는지속적인욕구가잘표출되었습니다. 그영상과폰티의후계자들, 특히지오폰티아카이브 (Gio Ponti Archive) 의큐레이터인살바토레리치트라 (Salvatore Licitra) 가제공해준모든자료들에서시작되었습니다. 그쇼는전체가다큐멘터리로써대단히중요한가치를갖고있고그의스튜디오와집에서촬영했다는사실은그가치를더욱높여줍니다. 당신의다큐멘터리는로버트윌슨 (Robert Wilson) 과베네딕트타셴 (Benedikt Taschen) 을포함하여오늘날우리들에게잘알려진사람들의인터뷰를통해시청자를현대로이끌어오는데요. 밥윌슨은 1988 년도무스매거진의 70 주년을기념하기위해밀라노피콜로극장 (Teatro Piccolo) 에서열린 70 Angels on the façade 쇼로우리들에게잘알려져있습니다. 밥윌슨은폰티를가리켜새로운세상을창조하고, 많은비판을받으면서도다방면에서능력을발휘한 ' 르네상스형예술가 ' 라고말합니다. 그리고제가타셴을인터뷰하고싶었던이유는어떻게로스엔젤레스에사는수집가이자편집자인독일인이폰티에대한열정을갖게되었는지궁금했기때문입니다. 난다비고 (Nanda Vigo) 가말한것처럼 390 도의각도에서생각한디자이너였습니다. 난다비고 (Nanda Vigo) 가말한것처럼 390 도의각도에서생각한디자이너였습니다. 난다비고는폰티의가장열정적인학생중한명이었습니다. 그녀는자신보다엄격하고 360 도의각도까지밖에보지못하는사람들에게지적을받았습니다. 하지만그녀는폰티의디자인능력과사상은그보다훨씬더깊은것이라고말합니다. 특히팔라조몬테카티니 (Palazzo Montecatini), 빌라플랑카르트 (Villa Planchart), 그리고피렐리 (Pirelli) 고층건물들에초점을두었던데요. 그리고또도무스에도초점을맞추셨죠. 저는폰티의세계적인디자인감각을대변할수있는작품들을선택했습니다. 하나의건물에서부터인테리어에사용된디테일한측면에이르기까지, 공간으로써기능하는그의디자인아이디어가드러나는곳, 그리고디자인과건축이하나가되는그런작품들을선택했습니다. 그러다보니도무스에대한헌사를표하지않을수가없었습니다. 도무스는마조치 (Mazzocchi) 자매 in which it was born, as the Mazzocchi sisters remind us. And it was a fitting tie for many stories. What has this latest perspective of Ponti given you? A great surprise. Each time one approaches Ponti, a man of manifold abilities and a giant in his field, new things come to light that have not been mentioned or adequately understood. And then there is the immense optimism and enthusiasm that he transmitted to all those around him and all those who worked with him. He loved life and this is one of the reasons for his success. It seems to me that this is a lovely trait to exemplify and to share in the present-day. In this historic moment in time we all need greater acceptance and trust in those near to us, in life and in the world. 가상기시켜주듯도무스의탄생으로국제적인스피릿이완성되었다고할수있습니다. 그리고많은이야기들을묶어주는알맞은개체이기도했고요. 폰티에대한이러한최신의평가에서어떤것을얻으셨습니까? 매우놀라웠습니다. 다재다능하며자신의분야에서거장이었던폰티를새롭게조명할때마다예전에는언급되지않고제대로이해되지못했던새로운측면들이나타났습니다. 무엇보다폰티는자신의주위에있던모든사람들, 그리고자신과일했던모든사람들에게막대한낙관주의와열정을심어주었습니다. 그는자신의삶을사랑했고이는그가성공에도달할수있게해준이유중하나였습니다. 폰티의이런점은우리시대의사람들이예로삼고공유해야할아름다운특징이라는생각이들었습니다. 역사속에서지금시대에는우리모두우리와가까이있는사람들을, 삶을, 그리고세상을더받아들이고믿음을주어야합니다. 1954: Gio Ponti in the car with friends and his daughter Letizia. 1954: 자신의딸레티지아, 그리고친구들과함께차안에있는지오폰티 Gio Ponti Archives 42 43

23 The new languages of communication 새로운커뮤니케이션언어 Meeting in Seoul, with the MDFF founders, for a seminar on the New languages of communication. 새로운커뮤니케이션언어를주제로서울에서열릴 MDFF 두대표의디자인세미나 by Porzia Bergamasco 포르치아베르가마스코 The immense world of moving images has become a crucial tool in the new, modern culture. It is creating a thorough cultural system that is an art form, a means of communication and documentaries that touch on all artistic and entrepreneurial activities, professing video content and their evolution as the most direct form of communication with respect to the more traditional forms of communication. The areas of design and architecture are also adapting: many professional firms are now choosing to present themselves to the public via cinematic stories and an equal number of companies use it not only merely for commercials but also as a medium to transmit content, artfully conveying emotions and brand identity. For its third edition (15-18 October 2015) Milano Design Film Festival, founded as a champion in its field, as a creator and observer of this great change, promoted an ad hoc round table entitled The new languages of communication. A new direction was 방대한영상의세계는새로운현대문화에대단히중요한도구가되었다. 이세계는하나의예술형태를띤세밀한문화체계를형성하며예술활동과기업활동을아우르는커뮤니케이션및다큐멘터리기법을만들고있다. 그리고이와동시에영상컨텐츠와그진화가과거커뮤니케이션방법에비해더직접적인커뮤니케이션형태라고천명한다. 이새로운형태의커뮤니케이션은디자인과건축분야에도스며들고있다. 대중에게자신을소개하기위해영화같은이야기구성을사용하는전문기업들의수가늘어나고있고영화적이야기구성을단순히상업적으로사용하는것이아니라컨텐츠를전달하는매개체로, 자신의브랜드아이덴티티와감성을고객들에게예술적으로전달하기위해사용하는회사의수도그만큼많아졌다. 영상분야의최고봉으로떠오른밀라노디자인필름페스티벌은제 3 회 (2015 년 10 월 일 ) 를맞아이위대한변화의물결의창시자이자참관자로써새로운커뮤케이션언어라는제목으로즉석토론회를개최했다. 세계곳곳에서참석자들이몰려들었고이분야축제에관심이높아지고있는것을반영하여영상과음성을통한이야기전달의새로운방향설정의윤곽을잡았다. " 영화적구성은삶의 outlined with the international guests who took part, with regards to audio visual narrative also in light of the increasing attention towards festivals of the sector: Cinema helps to recount stories and the essence of life and, with regards to architecture, it helps understand the significance of creating architecture and what is hiding inside buildings and cities, making everything that surrounds us more human and comprehensible (Jord den Hollander, Architectural Film Festival in Rotterdam, AF- FR). Also in expansion are web platforms for the production and sharing of videos that are suitable for creating awareness and broadening the social and emotional perspective of design (Marco Brizzi, Architecture Player of Florence). This is a phenomenon of such great interest that it has bought about its teaching on a practical level in architecture and design specialisation courses, on the one hand to integrate videos into communication strategies in institutions of higher education or even to be able to know how to examine the differences between the types of video footage of objects (Olivier Lacrouts, Domaine de Boisbuchet, Lessac, France). On 본질과스토리를들려줍니다. 그리고사람들에게건축물을만드는것의중요성을이해하는데도움을주고빌딩과도시에내포한의미가무엇인지깨닫게합니다. 그리고이를통해우리주위에있는모든것을더인간적인측면에서이해하기쉽게해줍니다." ( 요르드덴홀렌더, 로테르담건축필름페스티벌, AFFR) 웹플랫폼을통한영상제작과공유도확산되고있다. " 이는디자인이가지고있는사회적, 그리고감성적측면을더넓히는동시에더많은사람들이인지할수있게만들어줍니다." ( 마르코브리지, 아키텍쳐플레이어, 이탈리아피렌체 ) 이현상은많은사람들의관심을이끌어건축과디자인특성화교육의실질적인차원에서사용될정도이며동시에고등교육기관들은영상물을활용한커뮤니케이션전략을만들고있다. " 사물에대한여러종류의영상사이에존재하는차이를분석하는방법을알려주기도합니다." ( 올리비에라크루, 도마인드보아부셰, 프랑스 ) " 뿐만아니라시간을공간으로써탐구하고본질의분석적힘을부여해봅니다. 그리고특정한건축물을부서지지않는기념비가아니라그안에서사람들이일상생활을살아가는곳으로인식하게합니다." ( 마르코뮬러, 멘드리시오건축아카데미, 유니버시타델라스비제라이탈리아나 (USI)) 백년도전에설립된세븐쓰아트 (Seventh Art) 는콘텐츠, 연출구조, 최종목표간의더많은비교를이끌어낸다 년 MDFF 프로그램에 MDFF 2015 roundtable in Milan. Pictured, from left: Marco Müller, Yuri Ancarani, Silvia Robertazzi, Marco Brizzi, Olivier Lacrouts. 밀란에서의 MDFF2015 라운드테이블. 사진왼쪽부터마르코뮬러, 유리안카라니, 실비아로베르타지, 마르코브리지, 올리비에라크루 44 45

24 From left: Marco Brizzi, Olivier Lacrouts, Francesco Clerici. 왼쪽부터마르코브리지, 올리비에라크루, 프란체스코클레리치 the other hand, to convey exploration over time of a volumetric space, to be able to gain experience from it by feeding the analytical power of elements and the perception in terms of everyday life and of those who, living in a particular building, not as infallible monuments (Marco Müller, Mendrisio Academy of Architecture, Università della Svizzera italiana, USI). More than a century old, Seventh Art arouses increasing comparison between content, directing structures and final objectives: from the large selection of directors showcased with their films, in the 2015 MDFF program, three brought their own diverse experiences into the public conference organised during the festival, defining the limits within which they work, providing thus good examples of the contemporary lines of investigation. The approach as a photographer, rather than as a filmmaker, attributable to the experiments of Yuri Ancarani (visual artist, filmmaker and professor of Video Art), who can read architectural works through adopting editing of a progressive revelation of shots, leaving all commentary, given the absence of words, to images and sounds, with the 초청되어영화를상영한많은감독들중, 세감독이페스티벌중간에열린공개컨퍼런스에서자신의경험담을이야기했다. 여기서이감독들은자신이어떤제한을두고그안에서작업하는지를들려주었고최신의작업기법을배울좋은본보기였다. 유리안카라니 ( 시각예술가, 영화제작자, 영상예술교수 ) 의시도는영화제작자가아닌사진작가로써의접근이었다. 유리는사진을점차적으로드러내보이며아무런해설도없이이미지와소리만두고언어는배제했다. 그리고여기에서 " 촬영되고있는물체에어떤일이벌어지고있는지를전달해관객에게경험을하고이해하게하고싶었다 " 고한다. 그의이런시도는 " 사람을참여자로만드는 " 동시에 " 복잡한영사 ( 映寫 ) 적언어의벽을허물어순식간에이해가될수있도록하는 " 프란체스코클레리치 ( 작가, 영화제작자 ) 의의지와어느정도비슷하다고볼수있다. 그리고베디밍크 ( 영화제작사, 프로듀서, 아티스트 ) 의실험적작품은 2 차원과 3 차원사이의관계를탐험하며물체의표면, 사람, 그리고감정상태의깊이를파헤친다. 여러목소리와많은창의성이담긴하나의이야기가영상과사진을통해지속적으로새로운모습으로나온다. need to do and to experience, trying to understand and convey what is going on with the object being filmed. This perspective coincides, to a certain extent, with the will of Francesco Clerici (writer and filmmaker) to make people participants, with the idea, however, to break down the wall of the complexity of cinematographic language thus rendering it immediately understandable. Again, through the exploration of the relationship between the second and the third dimension that, in the experimental works of Bady Minck (filmmaker, producer and artist) delve throughout the depths of the surface of objects, people and emotional states. Many voices and creativity for a story that of cinema and its offshoots from continual new beginnings. From left: Bady Minck, Jord den Hollander and the interpreter Paolo Noseda. Below: spoiler of Mappamundi by B. Minck, scheduled for 2016 MDDF. 왼쪽부터배디밍크, 요르드덴홀랜더, 그리고통역사파올로노세다아래는 2016 MDDF 에계획된배디밍크의마파문디스포일러 46 47